Award Winning SEO Agency/Company
Safari Digital SEO Darwin is a progressive digital marketing company delivering cutting-edge search engine optimisation strategies to businesses in Darwin. Since late 2018, we have been putting 100% of our time, energy, and expertise into developing bespoke SEO strategies that will leave your competitors scratching their heads. We do not do Facebook Advertising, Google Ads, or Website Development. Instead, we pour all of our resources into delivering SEO strategies that generate more leads and business for our clients.
In 2023, there is an abundance of general digital marketing agencies in Darwin. Large, generalist agencies that claim to be the best at every single aspect of digital marketing – including SEO. The problem is these companies are working across so many digital disciplines that they don’t have enough time to dedicate themselves to the intricacies of SEO.
Over the last decade, the search ranking algorithm has evolved dramatically. Short-sighted, Blackhat SEO techniques that were popular amongst some of our competitors are completely obsolete. Despite this, we continue to see so many of these companies continue to use the same strategies for themselves and their clients.
At Safari Digital, we are always evolving and improving our approach to search engine marketing to ensure we are delivering best SEO in Darwin. We tailor our campaigns towards one very key metric – return on investment (ROI). If we do not believe that we can help to grow your bottom line, then we won’t work with you. If we think that your marketing budget is better invested somewhere else, we will tell you – it really is that simple.
Establish Goals
From where you are now, to where you want to be. We set ambitious, attainable goals for traffic, growth and ROI.
Work 1 on 1
We don’t outsource anything. We’re a small, but-powerful SEO agency that will keep you in the loop every step of the way.
Get Results
Our success is your success. We measure the effectiveness of your SEO campaign based on traffic, leads, sales & growth.
What Makes Us Different?
Safari Digital is an ROI driven Darwin SEO agency that leverages a wealth of performance data, competitor research, and years of experience to create SEO strategies that facilitate growth. In simple terms, we’ve been doing this for a long time and we know how to generate organic traffic, leads, and sales for your business with search engine optimisation.
We combine proven methodology with cutting-edge technology and passionate SEO Darwin experts working with Darwin based businesses. We don’t hide behind account managers, exaggerated traffic projections or theoretical improvements. We deal in facts, figures, and ROI. We’re motivated by helping businesses reach heights that they didn’t know were possible.
Working with Safari Digital SEO means you’ll gain all of the benefits of an in-house SEO consultant, without the pitfalls and responsibility of a dedicated in-house SEO team. Safari Digital can work independently or collaboratively with your team and your business in the Northern Territory to set goals and implement organic marketing initiatives. Each step of our strategy is backed by time-tested data, sorted, and implemented to benefit your business.
Data Driven Darwin SEO
The most recent data from Semrush reveals that 260 individuals and businesses owners in the Northern Territory search for SEO Darwin each month in Google. A further 140 search for Darwin SEO Services and another 120 search for SEO Consultants Darwin each month.
Using this data, Safari Digital identified that this was an important search term to rank for in order to connect with companies in the Northern Territory that are looking to increase their online visibility with search engine optimisation. We use the same tools, data, and industry specific insights to understand the ways that your prospective customers are searching for your goods or services online. Understanding how your target market is using search engines is the first step towards increasing your online traffic and ensuring that your business appears at the top of google for the right keywords.
Our Darwin SEO Strategy
We use proven SEO techniques to drive highly-motivated leads straight to your front door.
SEO Services Backed by the Best Tools
Frequently Asked Questions
How Does SEO Work?
If you’re reading this, chances are you’re a business or website who was searching for the best SEO company Darwin has to offer. If that’s the case, you’re seeing the power of SEO first hand.
If you’ve been researching Darwin SEO services for your business or website, you’ve probably read a lot of conflicting information. The truth is, there are thousands of contradictory articles about. All you really need to know is that SEO is a repeatable process that is used to send signals to search engines (such as Google and Bing) that your pages are worth showing in the Search Engine Results Pages.
Google uses a complex mathematical formula with over 200 signals to determine its ranking algorithm. As a dedicated SEO Agency, it’s our job to understand and implement the most important ranking factors so that you can out-rank and outperform your competition.
Unlike some of our competitors, we understand that what matters most to your business isn’t ranking charts or theoretical traffic. Our SEO Darwin company is obsessed with ROI. We drive highly-relevant traffic to your website by targeting the most lucrative and profitable keywords and key phrases for your business.
Whether you want to drive local, high-converting traffic to your business with a dedicated Darwin Local SEO strategy, or you’re looking to break into the national or international market, we can build the blueprint for your success.
How Do You Approach SEO?
Our strategy for SEO in Darwin has been developed and refined by working with clients in almost every industry. SEO is dynamic and we never stop learning.
We’ll do a full analysis of your website, content and current position in order to understand what is holding you back.
Once we’ve identified changes that can be made both on and off-site, we will then research keywords and key phrases which are going to drive traffic for your business. We take the time to research your competitors and implement strategies to help you outrank them for their most lucrative keywords.
Once we have all of the information we need, we then curate and create content to improve your search engine visibility and user experience.
When we have completed onsite optimisation, we will then begin link building for your website. Link building or ‘backlinks’ are an ongoing element of SEO services. We practice safe, progressive link-building strategies that will build the trust and authority of your website.
SEO or PPC - Which is Best?
Paying for advertising is expensive. 84% of Google’s revenue in 2018 was derived from advertising. Those ads that appear in the middle of articles and scattered throughout organic search results, that’s all Google Advertising.
The scary thing is, Google Advertising (AdWords) is getting more expensive by the day. In order to reduce paid advertising and create a lasting and sustainable revenue stream for your business, you need SEO.
To get seen by potential customers, your site and its content need to be optimised so that Google can read it and visitors can enjoy it. SEO is a delicate balancing act; your website needs to appeal to Google without sacrificing the user experience.
Google doesn’t want to show just any website to its searchers, it wants to show websites that are valuable to the user. Search Engine Optimisation is about understanding how to curate information in a way that search engines can understand, and users can enjoy.
What are the Benefits of SEO?
Working with a SEO Darwin expert at Safari Digital delivers a tangible increase in search engine visibility for your business. But that’s not how we will measure the success of your SEO campaign. We stand by the belief that an increase in search engine visibility due to SEO is only beneficial when we can back it up with a measurable ROI after a set period of time.
There is a very clear difference between research phrases and buying phases when it comes to SEO. For example, take the 2 phrases: “Lounges” and “3 Seat Fabric Lounge Darwin”. The first phrase may have a much higher search volume (which looks great on paper), whereas the second phrase has a lower search volume and a much higher purchase intent. We target key phrases that put your business in front of customers right when they are ready to buy.
SEO for Lasting Traffic
Unlike PPC (pay per click) and other paid advertising mediums, SEO provides a lasting digital asset for your business. Long after paid marketing campaigns have finished, SEO is working behind the scenes to deliver qualified leads to your business.
Compared to other Darwin digital marketing mediums, organic search continues to deliver a return on investment for the weeks, months and, years after your investment has finished.
Safari Digital SEO services can be tweaked and scaled as your business continues to grow. We’ll build a framework that drives your immediate business objectives and gives you the space to grow and evolve down the line.
Why is Darwin SEO So Important?
SEO is the most powerful inbound marketing strategy.
Unlike traditional advertising models which involve reaching out to customers even when they’re not interested in your products or services, SEO is an inbound marketing strategy that makes it easy for your audience to find you.
Search Engine Optimisation is customer-centric. You’re not cold calling, sending spam emails or interrupting with annoying pop-up ads, you’re appearing in front of potential customers organically in the search engine results pages.
SEO is more convenient and less intrusive for consumers. Instead of bombarding an unwilling audience with irrelevant information, you’re providing a valuable resource that is addressing their specific search query. We’ll find out what your potential customers are searching for and put your business in front of them at exactly the right time.
Why Are My Competitors Above Me in Google?
If you want to get ahead in 2023, you need to seriously assess your online marketing efforts. Depending on your field, there is a high probability your opponents are already implementing SEO.
If you want your website to outrank these competitors, it pays to work with a dedicated team of Darwin SEO specialists who study the science behind where and how your site ranks in Google. Working with Safari Digital, we will assess your website, your main competitors, your industry, to work out exactly what it is that you’re lacking and how we can implement our findings.
Are you the Best SEO Company Darwin?
The mere fact that you have landed on this page speaks volumes on the power of search engine optimisation. Safari are an organic search marketing company – we don’t pay for any advertisements; all of our traffic is generated through organic search.
You landed on this page because our site is ranking well on page one for SEO Darwin services. Why are you here? Because you want to do the same for your business. The costs of paid advertisements are only increasing; strategic organic traffic acquisition is more worthwhile than ever before.
How Do I Choose an SEO Company in Darwin?
A good rule of thumb when searching for an SEO Darwin consultant to hire is to consider how you found their website initially. If they can’t perform well in search results themselves, then how are they going to help your site?
The term “SEO Darwin” is one of the most difficult search terms to rank for in Australia. Competition in the SEO industry is fierce, with hundreds of companies staffed with experts who are all battling for your business.
If Safari Digital can perform well in search results for an industry as competitive as search marketing, just imagine the visibility we can provide for your business.
Unlike other marketing agencies that will try to rank you for every and any keyword, Safari will uncover the key terms that will actually help your business, and implement the findings across your website. We’re not here to pass off a pretty report at the end of the month; we’re here to help your business flourish.
What is it Like Working with Safari Digital?
Working with Safari Digital, you’re relying on a team of experts who live and breathe all things SEO.
We’re a passionate bunch that spend all of our time studying the ranking factors that determine where your website sits in Google. Our zest for the industry in combination with our experience working with a wide variety of businesses is what allows us to identify the most valuable opportunities online for our clients.
We are a specialised SEO agency working exclusively with businesses who are looking to enhance their organic visibility. Unlike other marketing agencies, we aren’t generalists in Google AdWords, Facebook Ads, and other social media marketing channels. We specialise solely in SEO, and we are committed to doing it really well.
As SEO experts, it’s our job to stay on top of the latest search algorithm updates and watch for changes to search engines. We’re so convinced by the powers of SEO that, unlike other agencies, we won’t try to sell you a whole myriad of other marketing services. We focus entirely on SEO, and we firmly believe in our strategic organic traffic acquisition techniques.
What Makes Content Rank on Google?
More than 200 factors make up the algorithm that assesses and ranks websites on Google.
If you’ve seen a competitor regularly ranking well in relevant search terms, chances are, they are already implementing SEO strategies to address these factors. If you want to catch and outrank this website, you need to work with a specialist SEO agency that will help you understand what that website has over yours and how you can exceed their efforts.
Search engines will rank and update search rankings based on the most relevant information that follows the principles of search engine marketing. Rankings are changing every day; if you can prove to the search engines that your site provides more relevant, useful, and insightful information, then you have a good chance at outranking your competitors in search results.
Is SEO A Long Term Strategy?
Yes – SEO is the ultimate long term digital marketing strategy.
If you’re ready to invest in the future of your business, SEO is the answer for you. Every cent that you invest into search engine optimisation goes towards prolonging the organic visibility of your business.
Unlike PPC advertising marketing efforts, the gains you reap from working with Darwin SEO specialists will only continue to benefit your website long after you have paid your last invoice.
Search engine optimisation relies on an organic approach to marketing business to consumers. Instead of reaching out to consumers when they’re not interested in your business or service, organic search marketing finds customers at the exact moment when they are looking for your products or services. This leaves SEO with a conversion rate that is much higher and considerably more lucrative than traffic that emerges from traditional outreach marketing methods.
Do You Use Whitehat or Blackhat techniques?
At Safari Digital, we focus on implementing customised white hat SEO strategies that will produce long-lasting organic visibility. We work with each client to develop a scalable and transferable structure that will foster sustainable marketing efforts for the future of their business.
Ranking a website is particularly challenging in Darwin; the market is competitive. Before we jump straight into an SEO campaign for your company, we will get to know your business model and your industry. Keyword research is a crucial aspect of understanding where your most potent opportunities lie.
How Do I Get Started?
Ready to discover what our SEO Darwin Services can do for your business? Simply use the contact form below or the contact page on our website to arrange a follow up with your a consult with Safari Digital.
Please allow up to 48 hours for us to get back to you. We’ll respond to your email with some complementary questions about your business and then provide you with a free SEO Analysis.
Our Blueprint for Darwin SEO Success
In a field that’s always changing, it’s our job as Darwin SEO specialists to anticipate what the Google algorithm is looking for, how it impacts our clients, and make the appropriate adaptations to websites to improve organic search visibility.
The current data for effective SEO suggests that on-page keyword usage is still the most critical on-site ranking factors. The first step to getting your website noticed online is to conduct relevant keyword research and implement the findings across your pages. Comprehensive keyword research addresses keyword intent, difficulty, search trends, and competitor keyword analysis. Once we’ve got a solid foundation for where your website is relevant and where your customers lie, we will work on a keyword strategy for website traffic to target for your SEO Darwin campaign.
On-Site SEO Factors
On-site SEO refers to all of the tweaks made on a website to improve organic search visibility. In the most basic terms, on-site optimisation includes strategies that will address all of the on-page determinants that influence how search engines crawl and read the information on the page. For starters, we need to create content that search engine robots can readily crawl and read. In addition to providing easy to crawl content and addressing technical SEO elements, we also need to compose user-centric that engages readers.
At the beginning of an effective SEO campaign, the first thing we consider is on-site optimisation. Before we even begin addressing off-site variables, we develop an on-site strategy that ensures all of the needs are met on-page.
Ongoing Content Marketing
As mentioned earlier, content is a crucial aspect for the way on-site ranking factors determine where your website appears in search engines. The quantity and quality of your on-site content on your site will hugely influence how your pages are read and interpreted. Recent studies reveal that the average length of content for pages that rank on page one of Google is 1,890 words. For websites that have hundreds of pages, the prospect of producing that much content for each page can seem overwhelming. It’s our job to find the most value out of your content. We will develop a content solution that is both scalable and sustainable for your website.
Page Title Optimisation
Page titles, also known as title tags, will have a fairly large impact on how your site appears in search results. Search engines use page titles to understand the purpose of a page and the information it contains. Page titles need to accurately reflect the content and the aim of each page on your site. Using the most relevant keywords, page titles should concisely describe what users and crawl bots can expect to encounter on the page. In addition to page titles being a crucial ranking factor for search engines, title tags also significantly influence whether or not a user will click through to your webpage.
Local SEO Darwin
Local search engine optimization is one of the most underrated yet highly effective ways for a small business to get ahead of the big players. The local SEO process is about capitalising on your local position to increase local organic visibility. Implementing basic local search strategies can attract highly motivated customers that are in your local area. For small to medium-sized businesses, working with local SEO Darwin experts can skyrocket your local search visibility and draw in the most profitable leads to your services.
Safari Digital are the leading experts in local campaigns. We love working on local strategies because they provide small businesses with an unprecedented opportunity to take on the big companies, and local SEO services produce enormous ROI.
Meta Data Optimisation
Meta descriptions will not have anything to do with how your website ranks on Google. Google verified this back in 2009 when they announced that meta descriptions or meta tags are not ranking factors. In saying that, meta descriptions do matter. Meta descriptions play a crucial role in getting users in search results to click through to your website. Just because meta descriptions are not ranking factors does not mean they should be neglected – we have seen significant increases in website CTR in direct response to optimising meta descriptions.
Off-Site SEO Optimisations
Off-site SEO practices are those that are used to increase search visibility, off of the website. Google relies on more than 200 different ranking factors to decipher the order of websites in search results. Optimising the off-site elements of a website focuses on building a foundation for a trustworthy, relevant, and authoritative online presence.
In the SEO Equation, the way that a website appears in the organic search results is comprised of 50% on-site and 50% off-site SEO factors. At Safari Digital, we look at the off-site SEO factors that matter for every business such as link building, Google my Business, NAP links, citations, and social mentions. There are dozens of different off-site factors that all weight into the way a website ranks, however, we spend our time worrying about the ones that make 99% of the difference, and less time worrying about the smaller, less significant factors that other, lower quality SEO Agencies in Darwin tend to get caught up with.
Google My Business (GMB)
Claiming and verifying your Google My Business (GMB) listing is critical to getting any visibility in local search. GMB is the most valuable citation any business can receive. Integrated with Google Search and Google Maps, GMB carries over from where crowdsource review websites like Yelp and Tripadvisor left off. If you want to leave your mark on the local community, managing and optimising every aspect of your GMB listing is critical. Safari will help you manage, optimise, and regularly keep your GMB listing up to date for both Google and your local customers.
Backlinks (Link Building)
The latest search studies reveal that backlinks account for approximately 50% of how your website performs in search results. Given the weight of backlink building, we focus our link building efforts on developing relevant, authoritative connections that will significantly improve organic visibility. Without high-quality backlinks, it would be near impossible to rank a website for relevant and highly competitive search terms. We work to build white hat, reliable links for your website that will continue to strengthen your online presence for many years to come.
Long Term Focus on Sustainable Traffic
Working with Safari Digital, our aim is to provide you with an SEO campaign that will continue to keep on giving, long after we have finished working with you. We want to help you find where your most lucrative opportunities lie and give you the tools to build website traffic. Throughout our SEO campaigns, we concentrate on equipping you with strategies that will continue to produce gains long after the campaign has concluded. Our plan includes delivery of an on-site and off-site structure that you can continue to adapt to your site as your business grows.
Safari Digital SEO Can Grow Your Darwin Businesses
While each client that we work with is entirely different, the search engine optimisation principles we rely on remain consistent. Irrespective of your business type or social media presence, if you are after enhanced online search visibility, we are the team for you. Safari Digital are the Darwin specialists in strengthening the local and national search visibility of businesses.
It doesn’t matter who we’re working with; our primary purpose remains the same. At Safari Digital, we strive to significantly enhance the visibility of Darwin-based businesses, driving the quantity and quality of leads that they receive online. Our success is measured by what we can achieve for your business.
Call us on (02) 8006 9002 or complete a form on the contact page to arrange your SEO consultation.
Get in Touch
What are you waiting for? Our team is ready to work with you to create a custom SEO strategy that will inundate your business with high-converting leads.
