Can cheap SEO be good? And is good SEO ever cheap? If you’re considering cheap SEO Adelaide services for your business, you need to take some time to consider long term payouts over short term savings.
Let’s take a look at the differences between affordable and cheap services that are being offered in Adelaide.
‘Cheap’ and ‘Affordable’ aren’t so different when they are used as adjectives; they’re both used to tell of something of low cost. However, when describing a product or service, the two words come with very different connotations.
There is a hugely important difference between cheap and affordable services, especially in the context of SEO companies in Adelaide.
Cheap SEO refers to services in which the quality is compromised to allow for a lower price. SEO companies that offer low cost SEO services are usually operating on a ‘churn and burn‘ business model. That means they are relying on a high-volume of low-cost accounts that are given little (or no) attention each month. Because each account is worth only a few hundred dollars, they spend a lot of time onboarding new businesses, but very little time maintaining them and delivering on their promises.
In most cases, they’ve got a healthy backlist of business owners looking for the ‘cheapest and the best’ SEO without really understanding the consequences of their corner-cutting, black hat SEO techniques.
Affordable SEO Adelaide refers to a standard of quality at a competitive price. Affordable Adelaide SEO can offer high-quality SEO services that will allow for organic growth and visibility, for a reasonable amount of money.
What do Cheap SEO Adelaide Services Look Like?
Let’s start by breaking down what a cheap SEO company actually is.
Cheap SEO companies are businesses that claim to offer high quality SEO services at just a fraction of the price of a regular SEO package. They do this by luring small businesses in with the pretence of saving money while still getting the good service. The reality is often very different.
Working with Cheap SEO opens the door to spammy and untrustworthy SEO agencies that can cause harm to your business, your reputation, search engine visibility and your overall online presence.
Not all SEO Companies are created equal. There is no rulebook to working in SEO; technically speaking, anyone can act as an SEO consultant. The difference is, there are thousands of skilled marketers out there who know what they are doing, and thousands of inexperienced people looking for a way to make a quick buck online.
Cheap SEO Adelaide companies are well-known for using unethical tactics to stay afloat. Their “churn & burn” method can be very damaging to websites and using their services will likely result in having to use a legitimate SEO company to repair the damages later on.
To put a number on “cheap”, anything under $500 a month should be treated with caution. Most reputable SEO agencies will charge a minimum monthly retainer for an SEO campaign, or, in some cases, do project work that costs $100-150 per-hour
Truthfully, while SEO prices in Adelaide can be enormously inconsistent, those offering you services below the average price are usually operating on a high-client volume, high-turnover basis with little regard for delivering actual results.
Understanding the difference between cheap and affordable is crucial to getting the most out of your marketing budget. If you’re considering working with a cheap SEO company, you can expect:
1. Poor Quality
There’s no room for quality SEO services within the confines of cheap SEO services. Cheap SEO companies offer services at a discounted price because they are compromising the quality of work being put in. This will inevitably result in a poor-quality output too.
Cheap SEO companies can afford to offer their services at such a cost as they are buying cheap spammy backlinks, using tools to create jargon content, and are hiring bots to give the impression of increased traffic. Any self-respecting SEO expert will avoid these tactics at all costs – cheap SEO consultants either have little regard for the website or have very little experience in the industry of SEO.
2. Black Hat SEO Methods
Another reason cheap SEO companies can afford to provide such low-cost services is the strategies they are using. Legitimate SEO success takes months of strategic work to acquire, that’s why it’s more expensive to go with a white-hat SEO agency. Whereas, working with a cheap SEO company, you are risking engaging with black hat SEO methods.
The tactics used by Cheap Adelaide SEO companies are known for being shady. SEO strategies that are deliberately deceitful, manipulative and sneaky, are black hat SEO techniques.
Black hat SEO goes directly against Google guidelines in order to achieve quicker and sneaky results. Cheap SEO almost exclusively relies on fast and sneaky results that are provided by black hat SEO.
3. The Outcome: Google Penalties
The consequences of working with an agency that uses black hat SEO methods is that Google will award your website with a penalty. Using sneaky and manipulative SEO tactics goes directly against Google’s set of guidelines. Once the search algorithm catches wind of a website engaging in spammy behaviour, they will penalise the website and plummet search visibility.
Getting your business back on track after a Google penalty can take months and high expenses. While the initial cost of cheap Adelaide SEO is low, the services can end up costing your business thousands.
4. Cookie Cutter Campaign
Low priced services have no regard for the business, it’s goals, and what it may individually require in order to see results. Cheap SEO will not allow for a personalised and tailored SEO campaign.
Every business in Adelaide is different, and therefore, every SEO campaign needs to be entirely unique. Cheap SEO services use cookie cutter techniques that do not allow for disparities in companies. Their one-size-fits-all methods are only likely to negatively impact a business’s rankings.
5. Impossible Guarantees
There are plenty of industries wherein a company can guarantee top results – SEO just isn’t one of them. Guaranteeing a top 2 ranking position and a 400% increase in traffic is a trademark for a cheap SEO company. There is absolutely no way those results can tangibly be achieved in a set amount of time, without doing something suspicious.
The truth is, the best SEO agencies will not make guarantees. They won’t make promises they can’t keep. If you come across an SEO deal that seems too good to be true, that’s exactly what it is.
6. Short Term
The abundance of cheap SEO Adelaide agencies still operating is due to the fact that sometimes, their campaigns will achieve results. Cheap SEO companies can provide fast search visibility and measurable increases in traffic. The problem is, these results are always short lived.
The tactics used by cheap SEO agencies are designed for short-term results. They have no regard for long-term strategies and sustainable SEO.
7. Churn & Burn
The most common cheap SEO tale is the one of the “churn and burn” method. An agency will advertise an attractively priced SEO deal to onboard as many retainers as possible, while paying each client little or no attention. They will continue to get as many clients as possible while ignoring each SEO campaign until the client cancels.
Unfortunately, the churn and burn method is extremely common in the low-cost SEO industry. As business owners continue to search for the “cheapest and best SEO in Adelaide”, the churn and burn practice will remain a pillar for cheap services in the SEO industry.
In order for SEO to have a positive impact on a website, time, money and attention need to be on the forefront of an SEO campaign. If you’re not willing to invest a little bit more in the company you choose to do SEO with, your business will bear the brunt with their lack of effort and resource.
SEO experts require time to create a customised SEO strategy that targets lucrative, revenue-driving traffic for your business. This is not a one-time job that can be satisfied with cheap SEO. It is possible however, for high quality Adelaide SEO to be affordable.
What is “Affordable” Adelaide SEO?
Affordable SEO, on the other hand, implies that there are low costs involved, but a measure of quality is retained. SEO services that are affordable will cost more than cheap SEO Adelaide services, but still be reasonably priced. It is entirely possible to find SEO services in Adelaide that are high quality and won’t break the bank.
The benefits of working with an affordable Adelaide SEO company include:
Affordable SEO refers to search engine services at a reasonable cost, without compromising quality. This standard of quality means you can rest assured knowing more time, work, and effort will be going into your SEO campaign.
Working with a trustworthy company who value quality will allow for increased visibility, high quality content creation, meaningful backlinks, improved organic traffic and more conversions.
2. White Hat Methods
Opting for affordable Adelaide SEO over cheap SEO means benefitting from white hat SEO methods. Reputable companies will avoid black hat tactics at all costs. Affordable companies will work with the rules to ensure your business stays in Google’s good books.
White hat SEO means sticking by the rules while also creating sustainable SEO solutions for your business. This will allow for an eventual high return on investment on your SEO campaign.
3. Personalised Campaign
Each business in Adelaide is entirely different. Their intentions, market, and requirements will all factor into the nature of an SEO campaign assigned to their business.
Customisation of an SEO campaign is crucial to the success of SEO strategies. An affordable and reputable Adelaide SEO company will take the time to personalise and tailor an SEO campaign around the needs and requirements of each business.
4. Realistic Goals
An Adelaide company offering affordable SEO will not make ridiculous promises and guarantee Google rankings. They will however, set realistic goals for your business that they can achieve with strategic optimisation.
5. Long-Term Strategies
A huge difference in cheap and affordable SEO will be the sustainability of the results. While Adelaide cheap SEO can provide quick and fast traffic, it is short term based. Affordable SEO means relying on high quality SEO solutions that are long-term driven and will continue to keep on giving.
Good SEO will take months of strategic SEO practice, but the payoff will be high. Affordable SEO will allow for long-term strategies that will continue to help the business grow, well after the campaign has finished.
6. Tracked Progress
Affordable SEO means investing in a company that can provide measurable result. Reputable companies won’t skip out on SEO tools to help their clients track the progress of each campaign. This means getting regular insight into what is going into each step of an SEO campaign – something that is not often provided with cheap SEO services.
7. Return on Investment (ROI)
The biggest difference between cheap SEO and affordable SEO will be the return on the initial investment. Cheap SEO offers little or no return on investment, as the quality of work is always poor, short-lived, and it uses black hat tactics that go against Google’s guidelines.
Affordable SEO opens up the door to good Adelaide SEO at a competitive price. This allows for a standard of work to be sustained, without compromising quality. The long-term work being put into good SEO will see that overtime; ROI will completely overtake initial investment.
Cheap SEO Adelaide: Final Thoughts
The bottom line is, cheap SEO will prove to end up being very expensive SEO. With so many Adelaide SEO agencies looking to make a quick buck, the risk of getting your website into trouble is to high.
It is entirely possible for a small business to be able to afford SEO in Adelaide. All it takes is an increased awareness into the difference between cheap SEO services and affordable SEO services.
Cheap SEO comes at a much smaller price initially, however, affordable SEO will prove to be a long-term investment for your business.
The old saying “you have to spend money to make money” rings true. High quality SEO is an investment that takes time and money. It will provide a small business with sustainable, long-term and healthy business growth. Get in touch with us on our contact page or visit our Adelaide SEO page for further details.