Looking for affordable or cheap SEO in Brisbane? They may sound similar – but there is a sizeable difference between the two.
If you’re considering finding a way to save some money for your Brisbane business, take a second to find out the important contradictions between affordable and cheap Brisbane SEO.
In terms of their use as adjectives, ‘cheap’ and ‘affordable’ aren’t so different. They’re both used to describe a low cost and imply a potential to save money. However, when it comes to advertising a product or service, the two words can come with very different implications.
In the context of SEO services, there is a very significant difference between affordable and cheap SEO in Brisbane.
Affordable SEO Brisbane refers to a standard of quality at a competitive price. Working with affordable Brisbane SEO means depending on a reputable company for an SEO campaign, however, at an affordable rate for a small business.
Cheap SEO refers to services that are of discounted prices, in which the quality is compromised. Cheap SEO goes beyond the price of the service. Cheap SEO extends to the quality of the SEO work and the strategies used to achieve SEO results.
Initially, the costs of cheap Brisbane SEO services will be lower than those of affordable Brisbane SEO.
However, it will soon become clear that cheap SEO will come with a several consequences that will end up making it the more expensive option in the long run.
What Does A Cheap SEO Brisbane Campaign Involve?
Let’s start with what a “cheap” SEO company in Brisbane might entail.
It’s no secret SEO prices in Brisbane are notoriously inconsistent. With little regulation, as a small business it can be difficult to gage what is normal and what is outrageously priced. For the purpose of putting a number on “cheap”, anything under $500 a month should be treated with caution. Most reputable SEO agencies will charge a minimum monthly retainer for an SEO campaign, or, in some cases, do project work that incur and hourly rate.
Cheap SEO is when a Brisbane SEO consultant or agency offer search engine optimisation for a ridiculously low price. While it might seem like a great deal to begin with, these prices are set to attract small businesses who can easily be taken advantage of.
Cheap SEO opens the door to allow for spammy and untrustworthy SEO agencies that can cause harm to your business, your reputation, search engine visibility and your overall online presence.
The sad reality is, those offering you services below the average price are usually operating on a high-client volume, high-turnover basis with little regard for delivering tangible results.
1. Low Quality
Cheap SEO companies can afford to sell their service at such a low cost by compromising on the quality of work. Working with a cheap SEO company you can expect to have very little effort poured into your campaign.
If a company can afford to sell their services for so little, they can’t afford to put the necessary time and effort into providing high quality services, or they have little or no experience in the industry. Cheap SEO services are never high-quality SEO services.
2. Black Hat Techniques
Cheap SEO Brisbane companies will use black hat SEO tactics to save on both time and money. Black hat SEO refers to methods that are deliberately deceitful, manipulative and unethical, that deliver quick results.
In the past, SEO companies could get away with using black hat SEO to see legitimate results. Today, Google’s search algorithm is far too clever and can easily pick up on and penalise for the use of these sneaky practices.
Black hat SEO practices go directly against Google’s set out guidelines. Once they catch a website cutting corners, they will penalise the webmaster. Getting your website and business reputation back after receiving a Google penalty can sometimes take years.
While the initial cost of cheap Brisbane SEO is low, the services can end up costing your business thousands in repairing the damage. Brisbane SEO prices vary dramatically – the lowest end of the scale is rarely a safe choice.
4. One-Size-Fits-All SEO Tactics
Cheap SEO Brisbane companies do not have the experience, resources, time and money to personalise and tailor and SEO campaign for each business. They use one-size-fits-all cookie cutter campaign templates that do not fit the requirements and needs of each business and market. These templates have little thought put into them and will often end up causing more damage than good with poor quality and spammy resources.
Cheap SEO services use cookie cutter techniques that do not allow for disparities in companies. While their methods might be ok for one or two businesses, SEO campaigns are much more effective when appropriately tailored.
5. Unfounded Promises
You’ve probably seen at least a handful of cheap SEO companies offering guaranteed results with their services. They always promise to be the best, most experienced, and most trustworthy. When the reality is often the polar opposite.
Even a reputable Brisbane SEO company will not guarantee you a number 1 ranking position or a 400% increase in traffic – that would just be irresponsible. If you come across an SEO deal that promises a ranking position or something specific, it is too good to be true.
6. Shortsighted SEO Tactics
The results achieved with cheap SEO Brisbane companies are always short-term. Cheap SEO agencies have little regard for providing long-term SEO solutions, their efforts are focused on cutting corners to see quick results that won’t last.
Quality SEO is a sustainable solution that will continue to improve and enhance a website. As opposed to cheap SEO, wherein they will use bots to skyrocket traffic, that will last just a few days, before plummeting back down.
7. Churn & Burn
Often referred to as “churn and burn SEO” these SEO companies rely on hundreds (or thousands) of accounts that pay a small monthly retainer in return for a low output. Cheap SEO companies aren’t worried about losing clients. In most cases, they’ve got a long list of business owners who are looking for the ‘cheapest and the best’ SEO without really understanding the consequences of their corner-cutting, black hat SEO techniques.
The fact of the matter is, SEO actually requires a significant amount of time, planning, resource, and effort to execute well. Strategic work is not something that can be completed over night. That’s why quality SEO will come at a higher price. If you’re expecting to cut corners and save money with cheap SEO, your business will suffer.
In order for SEO to make a positive impact, an expert needs time create a customised SEO strategy that targets lucrative, revenue-driving traffic for your business. This is not tangible with cheap SEO companies. It is possible however, for Brisbane SEO to be affordable.
What does “Affordable” Brisbane SEO look like?
As opposed to cheap SEO, affordable SEO refers to low-cost SEO services, with a measure of quality retained.
SEO services that are affordable will cost more than cheap SEO Brisbane services, but still be reasonably priced. It is entirely possible to find SEO services in Brisbane that are high quality and won’t break the bank.
The benefits of working with an affordable Brisbane SEO company include:
1. Sustainable SEO Methods
Affordable SEO does not mean a compromise on quality. It means working with a reputable SEO company that value providing high quality work, at a competitive price.
This standard of quality means you can rest assured knowing an adequate amount of time, money, resource and work are going into SEO strategies for your campaign.
Working with a trustworthy affordable SEO company will allow for increased search visibility, high quality content creation, meaningful backlinks, improved organic traffic and more clicks.
2. White Hat SEO
With affordable Brisbane SEO over cheap SEO means benefitting from white hat SEO methods as reputable companies will avoid black hat tactics at all costs. Affordable companies will work with the rules to ensure your business stays in Google’s good books. Not only are white hat tactics good for establishing a clean website, they also provide a much more sustainable solution for SEO.
3. Campaign Tailoring
An affordable and reputable Brisbane SEO company will take the time to personalise and tailor an SEO campaign around the needs and requirements of each business. Customisation of an SEO campaign is crucial to the success of SEO strategies. This extra attention to your campaign and business will increase the likelihood of attaining online success.
4. Realistic Goals
Those unrealistic promises and guarantees made by poor-quality SEO companies are not something you will find with an Affordable SEO company. Affordable SEO means working with a legitimate company that will be honest with you about what is realistic for your website and what is unreasonable with your budget and industry.
A Brisbane company offering affordable SEO will not make ridiculous promises and guarantee Google rankings. They will however, set realistic goals for your business that they can achieve with strategic optimisation.
5. Sustainable SEO Practices
Good SEO takes months of strategic SEO practice, but the payoff will be high. Affordable SEO will allow for long-term strategies that will continue to help the business grow, long after the campaign has concluded.
The difference between cheap and affordable SEO will be the sustainability of the results. While cheap SEO can provide quick and fast traffic, it is short term. Affordable SEO means relying on high-quality SEO solutions that deliver a sustainable increase in traffic, leads and revenue.
6. Tracking Progress
Affordable SEO companies provide their clients with access to analytics and data to track the progress of their campaign. Cheap SEO companies do not have the time or resources to be able to work with tools to analyse an SEO campaign.
Engaging with a reputable company will mean having insight into the work being put into the campaign and the effects of each strategy.
7. Increased Return on Investment (ROI)
The most significant difference between cheap SEO and affordable SEO will be the return on investment. Cheap SEO offers little or no return on investment, as the quality of work is always poor, short-term, and cheap companies use tactics that go against Google’s guidelines.
Affordable SEO opens up the door to good Brisbane SEO at a reasonable price. This allows for a standard of work to be sustained, without compromising quality. The long-term work being put into good SEO will see that overtime; ROI will completely overtake initial investment.
Cheap SEO Brisbane: Final Thoughts
There is no shortage of Brisbane SEO companies looking to make a quick buck. The key to deciphering the good from the bad is an increased awareness into the difference between cheap SEO services and affordable SEO services.
It is entirely possible for a small business to engage in SEO without compromising on quality, while working within the confines of a budget. Working with an affordable SEO company will mean investing just a little bit more into your business to achieve high quality SEO results. Affordable Brisbane SEO will build a framework that drives your immediate business objectives and gives you the space to grow and evolve down the line.
The old saying “you have to spend money to make money” rings true. Effective SEO is an investment in the future success of your business. Get in touch using our contact page or visit our Brisbane SEO page for further details.