Cheap SEO Packages Sydney – the good, the bad and the ugly. What you need to know about cookie-cutter SEO packages.
Search Engine Optimisation is arguably the most important element of marketing a business in today’s digital world. SEO has proven to provide businesses with an effective and scalable way to increase organic traffic and find new customers. While there is an increased awareness into the benefits of SEO by the general public, many are ignorant to the work that goes into a successful SEO campaign.
Businesses enticed by low prices for seemingly standard services is understandable. We’ve all been there – the urge to save some money on a cheap service or package can be tempting. After all, it’s just a marketing technique – what’s the harm in trying a cheap SEO package?
The risks associated with cheap SEO Sydney can be very destructive to a business. What many people don’t realise is the consequences of working with cheap SEO are not just the initial payment; cheap SEO can quite easily cause damage to a website, online presence, reputation and business.
The Importance of SEO Services
There is clear evidence to show the value of SEO – websites investing in high-quality SEO are consistently acquiring high search engine rankings and a competitive edge over their rivals.
Qualified Sydney SEO Services play an important role in the way search engines and users interact with a business’s website. When performed right, SEO will provide a business with the opportunity to present well in search results, which helps increase organic traffic and find new customers. Today, SEO is the key driving force to enhancing an online presence and building a brand in the digital world.
The process and practice of SEO are ever-changing as technology advances and Google becomes more conscious of what users want. Google is constantly updating its algorithm and creating new ways to help users find valuable information. Expert SEO services work within the confines of Google’s guidelines to help websites reach their target audience and improve online.
Earning online visibility is no easy feat – page one rankings are not achieved overnight. Good SEO takes a great deal of skill, time, and resources. This is why Cheap SEO Sydney packages can be so damaging.
What Are Cheap SEO Packages Sydney?
Wouldn’t be great if you could have all of your marketing demands met by one firm, for a third of the price of a normal agency?
Cheap SEO companies will make reckless claims and guarantees with the added factor of a low price point to get customers to buy their SEO packages. As a general rule of thumb, if an SEO bundle sounds too good to be to true, it probably is.
Cheap SEO Sydney packages are designed by companies to attract businesses with the promise of an affordable option for SEO. However, these companies can only afford to sell their packages for so low by compromising on the quality of the service.
The sad reality is, customers think the only thing they have to lose with cheap SEO is the money that they hand over initially. However, cheap SEO services can actually end up costing businesses thousands of dollars in damages. Before purchasing a cheap SEO monthly package, we recommend you get an understanding of the potential risks involved.
Why You Should Avoid Cheap SEO Packages in Sydney
1. Cheap SEO Packages Do Not Cover Basic SEO Practices
The two main driving forces in a successful SEO campaign are quality content and links. Successfully creating content and building links are the most time and labour-intensive parts of an SEO campaign.
Basic effective SEO requires content to be well written, relevant, insightful and user-centric. Google’s main aim is to serve users with the most valuable and insightful information; therefore, they will only want to present well-written and authentic content to searchers.
Cheap SEO packages do not allow the time, resources, and skills to dedicate to content creation. Cheap SEO Sydney services will rely on low-quality software to scrape content from other websites to spin them into new articles for your website. Scraping this data from other sites and repurposing it is not only illegal but results in articles and copy that are littered with grammatical errors and jargon that is tough to read.
Cheap SEO Agencies are also notorious for link scheming, link exchanges, and buying into link farms for high quantity backlink building.
A healthy backlink profile will consist of relevant, authoritative, and high-quality backlinks that have been acquired naturally. Earning these backlinks takes time, effort, and patience – three things cheap SEO Sydney services do not allow for. Cheap SEO packages work on an old-school method that cultivates quantities of cheap and poor-quality links that offer little or no value.
A few years ago, this method of link building would have worked. Before the Penguin update, Google’s algorithm favoured websites that had acquired large quantities of backlinks. However, the nature of link building has evolved considerably in line with Google’s algorithm updates – it is now much more beneficial to focus on the quality of backlinks.
Engaging with cheap Sydney SEO packages will put your website in danger of acquiring low-quality, spammy backlinks, which can ultimately result in a Google penalty.
2. One-Size-Fits-All SEO Campaigns
Cheap SEO packages Sydney rely on cookie-cutter SEO campaigns that do not fit the mould of each business. They have little or no regard for the needs, circumstances, and industry of the business.
SEO is not a one-size-fits-all marketing strategy. Sure, it will work for most businesses; but each campaign needs to be tailored to fit the business and what the business would like to achieve with SEO.
An effective SEO campaign will not squeeze into a template, package, or bundle. Any good marketer knows that no two businesses are the same and successful campaigns need to be customised to suit the requirements, goals, and circumstances of each client. A fixed price guide is a huge red flag for a cheap SEO company.
Several variables will determine the nature of an SEO campaign depending on which strategy is right for the business. Variables include budget, the market, the current SEO state and what the client hopes to achieve with SEO. A reputable SEO expert will need to work with these variables to determine the best route and costs for the individual client.
3. Cheap SEO Companies Will Not Be Held Accountable
Cheap SEO companies work off a “churn and burn” business model that prioritises the onboarding of new clients. Once a client has made their initial payment, the SEO company will then pay little or no attention to the actual campaign, focusing their efforts on the next new victim.
These agencies aren’t concerned about losing clients. Generally, they have a long list of businesses who are looking for the “cheapest and best SEO”. By the time the client becomes frustrated with the lack of attention their campaign is receiving, the company will be happy to let them go to focus their sights on getting new clients.
This is why cheap SEO Sydney services are so damaging to the SEO community. Too many business owners are looking for cheap SEO companies without any regard for how it might affect their business in the long run, while SEO scamming companies are capitalising off their naivety.
Cheap SEO companies have no desire to build long-term relationships with their clients and will not be held accountable for the lack of work being put into the campaigns – they are too busy churning and burning through the onboarding of new clients.
4. Cheap SEO Is Not Long Term
The secret to any successful SEO campaign is patience. If you talk to any experienced marketer about SEO, they will tell you the same thing: effective SEO takes time.
Not only are good SEO campaigns long-term strategies, but they provide long-term results. An effective SEO campaign will provide a website with sustainable and long-term search benefits. It can often take months for SEO to work, and even longer for especially competitive industries.
Cheap SEO packages Sydney use corner-cutting black hat SEO tactics to provide quick and fast results. They will use bots to simulate traffic and engage with dodgy tools to manipulate rankings. These strategies are short-term, short-lived, and very harmful. If you do receive traffic with a cheap SEO company, you can expect it to go straight back down within a few days. Black hat SEO tactics can see your website penalised by Google.
5. Expertise Aren’t Cheap
Marketers putting any value on the quality of their work, will not sell their services for cheap. Cheap SEO packages are designed by people with little or no actual knowledge in the industry of SEO and are either going to work on it themselves or outsource the work to a non-native English speaker overseas.
If you’re paying for a cheap SEO package, you can expect the quality of work to be compromised. SEO practices are complicated, time-consuming and require a fair amount of knowledge into search. If someone is conducting your SEO campaign with no experience, they are likely to put your site in danger.
An SEO expert with experience will be able to evaluate your website, your goals, your competitors and design a thorough campaign tailored to your website. Their in-depth knowledge into search will allow them to work with proven techniques that follow Google’s guidelines. Putting your business in the hands of a specialist who knows what they are doing will provide sustainable and scalable results for your business – something cheap SEO will never be able to maintain.
Good SEO is an Investment
If you’re considering purchasing a cheap SEO Sydney Package, consider how important your business is. If you feel comfortable leaving your website in the hands of a scammer, then by all means; go for it. The simple truth is, effective SEO will never be cheap – key elements of a comprehensive SEO campaign cost both time and money. If you’re willing to compromise on price, you can expect a compromise on quality.
Rather than shopping for the lowest price, businesses need to shop for the best service. While it’s easy to understand the temptation of saving money, SEO is an industry where value needs to be prioritized over cost.
If you’re just looking for ways to save money, you need to consider how much you’re willing to invest in your business. Because that’s what good SEO is; an investment.
Working with an experienced, reputable Sydney SEO company will allow real online growth for your business through increased organic traffic, new leads finding your business, and improved search visibility. If you’re willing to invest in SEO, you can expect long-term and sustainable results that over time, will overtake initial investment.