Struggling to find a specialist digital marketing agency in Perth and unsure how to decide which one to choose? The good news is you’re not alone. This year, over 100,000 businesses in Western Australia are predicted to invest in online digital marketing services. Luckily there is no shortage of digital marketing agencies in Perth, and once companies know how to choose the best one for them, the process is a lot less stressful.
Selecting the best digital marketing agencies Perth has to offer involves understanding your own business goals first and foremost. Once you have a clear idea of what you want to achieve, you can search for an agency to help you take the company in the direction you want. With that being said, some agencies are more aligned to specific niches or industries, and no single agency can be the best options for every business in Perth. So, when everyone claims to be the best, how can you ensure the right fit for your company?
How to Find the Best Digital Marketing Agencies Perth Has to Offer?
When looking for the best digital marketing agencies Perth has to offer; there are seven criteria points you should consider.
1. They are clear about the digital service being delivered
2. They take the time to understand your business goals
3. They are transparent with potential results and investment required
4. They have specialised knowledge in the area of digital marketing you require
5. They are invested in the long-term success of your business
6. They do not try to do every digital service – they do one or two and do them well
7. They have in-house experts that work on your online marketing
These seven values are relevant when analysing all of the top digital agencies in Perth. All the leading agencies will display these characteristics regardless of the service they offer.
Finding Digital Marketing Companies Perth Businesses Can Trust
Whilst digital marketing is sometimes treated with negative connotations; it is the actions of select marketing agencies which have perpetuated this image across the whole industry. Numerous agencies in Perth provide great sales pitches and promise great results but often fail to back up their proposal with the outcomes to match. That is why it is difficult, yet vital, to find a digital marketing agency Perth that is upfront and honest about the work they do and the services they provide.
Transparency is the most deciding factor of any strong client/agency partnership. However, many partnerships are strained or fail as many online marketing agencies are prepared to onboard every client who approaches them without hesitation. As an agency in Perth, the hard truth is that not every agency will provide the right fit for your business.
At Safari Digital, we understand that great partnerships take more than just guesswork. When engaging a potential client, we provide them with the relevant information, tools, and possible solutions for their Perth Business. From there, it is up to them to choose whether our services are the right fit for their business. That being said, we only partner with approximately 20% of the companies that inquire about our SEO services. This is not due to anything else except our understanding that not every business will be the right fit for our services.
Pick An Online Marketing Agency in Perth Staffed by Marketers, Not Salespeople
When a client in Perth enquires about our services, the most frequently asked questions we receive are “who will be doing the work?” and “will you be my only point of contact?”.
When weighing up prospective digital marketing agencies Perth options, we recommend figuring out who will actually carry out the work for you.
Especially within a large agency, it can be near impossible to find out how everyone’s role comes into play. A recurring problem is that many of these large agencies pour significant resources into selling and marketing their own services, reducing the amount of effort going into their client’s marketing efforts. That’s why we recommend you choose a digital agency staffed by real marketers, not salespeople.
The best agencies will provide you with an excellent experience before you have even partnered with them. For example, digital marketing agencies Perth that put you straight in contact with the people who will conduct your work are the ones you want to partner with. When they know what they are doing, the lines of communication will be clear, and you won’t have to talk to a separate sales team.
At Safari Digital, our marketing approach is relatively simple. We don’t use pushy salespeople, and we don’t have a plethora of marketing managers. Instead, when you contact us, you’ll be speaking directly to one of our SEO Perth specialists – the same people that do the work on the websites. So while we cannot promise the best sales pitch, we promise to deliver transparent, valuable and expert advice.
The Best Digital Marketing Agency Perth Will Cares About Your Results, Not Appearances
What sold you on choosing your digital marketing agency? Was it the transparent and honest conversation about delivering actual results? Or was it their flashy office and complimentary lunch?
Work with a digital marketing agency Perth company that focuses more on delivering excellent results and less on having kombucha on tap (like Safari SEO Agency). Large agencies with deep pockets may pull out all the stops to secure your services; however, they fall short when it comes to providing the best results.
The agency in Perth you decide to partner with should be recognised for its outstanding services, not its brand perception. With an assortment of digital marketing Perth agencies to pick from, it’s easy to sell yourself the idea of working with a more prominent, shinier agency. However, choosing the right fit for your digital marketing services comes down to who is best aligned with your business goals.
With an immense amount of digital marketing companies Perth to choose from, it can be overwhelming deciding which agencies know their stuff and which are very good at marketing themselves. Settle on an agency that is driven by your long-term success and not their appearance. In such a saturated industry, you are bound to come across Perth Digital agencies with deep pockets, slick-talking salespeople and state of the art offices. While it is easy to get caught up in all of that, remember to focus on what will genuinely benefit your business.
Make Sure They Are Not Working with Your Competitors
When looking for a digital agency, ensure your prospective companies are not already partnered with a competitor of yours. You’d be surprised to know this happens quite a lot.
You want to keep this already complicated process as simple as it can be. If a digital marketing agency in Perth is already partnering with one of your competitors, go somewhere else. No one wants the same team of marketers using the same methods as your competitor.
From our perspective, working with multiple companies in the same industry is unethical. Especially for areas of marketing like search engine optimisation, a conflict of interest occurs when marketing competing companies.
At Safari, we maintain a strict policy whereby we don’t work with two clients from the same industry. We recognise that getting ahead in the digital marketing race is already hard enough. So, if we’re already working with someone in the same area as you, we’ll be upfront and let you know we can’t take your business on board.
How Do I Know Which Digital Marketing Services Perth I Need?
The main question you need to answer yourself is, what do you want from digital marketing services?
There are multiple digital marketing services Perth offers that you can select, depending on your budget, business, and goals. Despite common marketing allocations, chances are you don’t need a full-service digital marketing team. Or maybe you do – either way, it’s essential to know what you want before enquiring with digital marketing agencies Perth offerings.
It’s no secret – correctly utilising marketing efforts is a necessary part of growing your business in 2021. Regardless of whether you’re looking to benefit from SEO, PPC or social media marketing, have a clear idea of what you would like to accomplish from your digital marketing services. With a clear goal, you can pick a digital marketing agency Perth that is a specialist in a specific marketing channel or an agency that can provide services across multiple marketing services.
If your goal is to benefit from increased organic traffic, then SEO might be the choice for you. However, if building your brand image is more of a priority, social media marketing could be the better choice. After developing a firm idea of what you’re looking for, you can find an agency that specialises in your chosen area. This will provide better results than relying on a full-service agency that employs vague marketing tactics.
Who Is the Top Digital Marketing Agency in Perth?
The best digital marketing agency Perth will display all of these characteristics and align with your digital marketing goals. Differentiating between the leading digital marketing agencies Perth has to offer requires careful research and planning. If you would like to utilise SEO, and the above points resonate with you, then Safari Digital could potentially help improve the business’s organic traffic.
Safari Digital is a boutique agency passionate about providing ROI driven search engine optimisation services. We don’t do Google Adwords aren’t in our service range, and neither is social media. We only offer SEO, and we focus on being the best at it. If you’re interested in improving the organic traffic of your Perth business, then we can help.
However, if you’re after a complete digital marketing Perth service option, you might need to look elsewhere. Either way, feel free to contact our friendly team, and we’ll let you know. If our services are not the right fit for you, we can help you find the right people.
Digital Marketing Glossary
• A/B A/B Testing
• CPA Cost Per Acquisition
• CPC Cost Per Click
• CRM Customer Relationship Management
• CRO Conversion Rate Optimisation
• CTA Call to Action
• CTR Click Through Rate
• PPC Pay Per Click
• ROI Return on Investment
• SEM Search Engine Marketing
• SEO Search Engine Optimisation
• SERP Search Engine Results Page
• SMM Social Media Marketing
• UI User Interface
• UX User Experience