So, how much should you pay for SEO in Adelaide?
You’re ready to increase your organic visibility and take on those other businesses who have been hogging all of the organic traffic in your niche, but how much is it going to cost?
The fact of the matter is, there is no definitive Adelaide SEO price. The costs of SEO in Adelaide can vary greatly. Depending on who you work with and your SEO goals, the quotes given by digital marketing agencies can differ by hundreds and even thousands of dollars.
Sorry to disappoint, but if you’re here searching for a dollar amount answer to the age-old question: “How much does SEO in Adelaide cost?”, you might not like what we have to say.
There is no fixed price for SEO.
However, before you abandon us to go searching for an ‘SEO Adelaide Price List’ or ‘SEO Price Guide’, hear us out.
Despite what many people think, SEO is not an overnight project. Enhancing and sustaining search engine rankings for competitive search terms takes a lot of effort and time. In order to achieve SEO success and maintain visibility, SEO work needs to be in the form of a long-term campaign.
On-top of SEO being a long-term project, the nature of the campaign also varies greatly depending on the business. Every SEO campaign is individual. In order to obtain search engine success, techniques need to be properly personalised and fitted to the overall goals of the business.
Asking how much Adelaide SEO services cost is a lot like asking how much a house will cost.
If you’re looking at purchasing a house, there are a number of factors that will influence the house price. You will need to consider the location of the house, how big the house is, the demographics, the state of the housing market, the interest rates, and so on.
Every home is entirely unique, and so every house will come at a different price depending on these factors.
SEO Adelaide prices are no different. There are several factors that determine the costs of SEO services and with every website being entirely different, the strategies used for an SEO campaign will also vary.
There is no one-size fits all SEO campaign for businesses in Adelaide – there are, however, a number of factors that will influence how the campaign is gone about and how much it will cost.
What Factors Influence Adelaide SEO Prices?
1. Competition in Your Industry
How competitive is your industry or niche?
If your business is based in a niche that is particularly saturated, it will take more work to compete for search engine rankings positions. Higher amounts of competition mean increased amounts of work and time that will be needed in order to improve visibility and maintain high rankings.
The costs of an Adelaide SEO campaign will be significantly higher for a business with a more competitive industry.
2. Target Location
What area is your business servicing?
Some areas are more competitive than others for search engine rankings. A business operating and servicing on a national level will require more search engine optimisation work than a business attempting to rank for a small targeted area.
It is much easier to rank for a keyword targeting a single suburb in Adelaide than it is to rank for that keyword in the whole of Adelaide, the state of South Australia, or the entire country. Search rankings will be easier to obtain for areas that are lower in competition, and therefore the price of local SEO Adelaide will be lower.
3. Your Business Goals
What do you want to achieve?
This is a huge price-determining factor. If your objectives are to increase visibility and obtain moderately higher rates of traffic, less work may will be required. If your business goals are to be rank #1 for all relative search terms and maintain that top position, you will require a more thorough, comprehensive and longer SEO campaign.
A steady and local SEO strategy will allow for lower SEO prices due to less work and time needing to be put in to achieve those goals.
A comprehensive strategy will need more work and time invested to achieve those more demanding goals, and therefore the SEO Adelaide Prices come at a higher cost.
4. Previous SEO work on your site
What SEO has already been done?
An element that is often overlooked when considering Adelaide SEO prices, is the influence of the work someone else has already attempted for the business. Whether the SEO work left damaging or positive impacts, this will help to determine some of the SEO costs.
Costs will be increased if an SEO specialist will have to go back and fix a number of things a previous SEO consultant got wrong.
The price may be lower if there has already been some positive work completed. For example, if there is a large backlog of previously created content, this means less time will have to be spent in content creation, and the SEO campaign might be cheaper.
5. The Agency you work with
Who is doing the work, and where?
Another large influence on the price of Adelaide SEO is the SEO Agency itself. If the work is being completed from overseas, it will cost less.
It should come as no surprise that the wages in Australia are much higher than in some other countries. Australian agencies will pay their staff higher wages, and therefore, your marketing services will cost more.
If your SEO is being outsourced from overseas, it will naturally cost less. The problem with overseas SEO agencies is that the difference in language, time zones and market can be detrimental, and the quality of work will be compromised. If you want the best SEO Adelaide results, you should focus on finding an SEO specialist based in the country – more on that later.
All of these factors combined should be able to give you an idea of what SEO should cost. However, there is often a large disconnect between what SEO costs and what it should cost.
SEO Adelaide Prices – What Should Your Pay?
The question you need to consider first, is how much are you willing to invest in SEO?
Ultimately, that’s what SEO is — an investment in your business.
Search engine optimisation is the act of working with search engines to increase a website’s traffic, clicks, and conversions from search engine visibility. SEO at its best is a sustainable marketing technique that enhances online presence and imrpoves visibility.
The longer someone spends optimising a website for SEO, the more visibility the business will benefit from. And the more money you pay an SEO specialist, the more time they will invest in your website and you can expect a higher quality of SEO work.
Put simply, the more you invest, the more your business will thrive.
There is no one-size-fits-all SEO campaign, meaning there is no one-size-fits-all Adelaide SEO price tag. However, we understand that you may genuinely need a price bracket to work with for a marketing budget.
For the purpose of providing a general price guide, there are typically three types of SEO Adelaide Pricing that you may be quoted. Please keep in mind, every campaign will differ.
- An Adelaide SEO specialist may charge you an hourly rate. This generally between $75-$200 per hour.
- An SEO Agency in Adelaide may require a monthly SEO retainer. The average SEO retainer is between $1400-$3000 per month.
- Pay for Performance SEO. This kind of SEO campaign relies on dynamic pricing that will depend on the overall success of the SEO strategies.
There is no wrong or right way to pay for and engage in an SEO campaign. However, the plan you choose with your consultant will be reflective of how much you are willing to invest in SEO.
You Get What You Pay For
When it comes to SEO, you get what you pay for.
The price you pay for SEO services should be reflective of what you want to achieve with the marketing campaign. The price of each Adelaide SEO strategy will reflect the time spent working on the actual campaign. If you’re paying a low price point, you can expect to have very little time put into your SEO campaign.
If you’re paying more for a quality SEO campaign, you can expect more.
If you’re not entirely sure what you’re paying for, we get it. SEO can seem both vague and complicated at the best of times. Here’s a basic list of things you can expect a high-quality SEO agency to undertake during an SEO campaign. This list should also give you an idea of what to look for when wading through prospective agencies.
- Industry research
- Competitor Analysis
- Keyword Research
- Content Marketing
- Data Reports
- Link Building
- On-site Optimisation
- Off-site Optimisation
- Tracking Reports
- Account Management
Cheap Adelaide SEO Services – What Could Possibly go Wrong?
There are plenty of products that you can shop for the lowest price point. SEO is not one of them. When it comes to SEO, shop for the best service. An SEO campaign that comes at a low price point, is cheap, and is high quality, unfortunately, just doesn’t exist.
So, what’s ‘cheap’?
To put a number on it, anything below $500 a month is asking for trouble.
Generally speaking, if a company claims to offer high value SEO for such a small amount of money, they are scammers. It’s important to remember not all SEO Services are created equal. There is no shortage of shady SEO companies that will do more harm than good. If you’re considering going with a cheap SEO company, it’s your business that will ultimately suffer.
Good SEO will increase your organic traffic, make your website more visible, andyou’re your business ahead of the competition. Good SEO relies on a comprehensive and thorough long-term process that will take several hours each day, for a number of months or even years. Good SEO is sustainable. It is a serious investment for your business – hence why it will come at a higher price.
Bad SEO relies on short-term, poor quality black hat strategies. Bad SEO will cost less, but it will hurt your business. For an SEO agency to accept a low price point means the campaign will likely suffer from at least one of the following:
- Black hat strategies are being used to obtain immediate, short term rankings that will ultimately result in a Google penalty
- Services being outsourced from overseas and will be very poor quality
- The campaign being completely ignored while the agency continues to onboard as many customers as possible
The bottom line is, cheap SEO ends up being extremely expensive SEO.
How to Avoid Getting Ripped Off
Avoiding bad SEO companies is as simple is being aware. There is no shortage of spammy and shady SEO companies that claim to be the most knowledgeable. If you have an idea of what these SEO agencies look like, it will be easier to avoid working with them. Here are some great ways to avoid getting ripped off:
Can A Small Business Afford SEO?
We don’t have to tell you that SEO is crucial to market any business, regardless of size. You know how much time people are spending online, reading reviews, and locating their next purchase.
The amount of money you pour into your business, will reflect in its success. Search engine optimisation is the key to sustainable online visibility and growth; and online visibility is the key to finding new customers and conversions.
The old saying “you have to spend money to make money” rings true. High quality SEO is an investment that takes time and money. It will provide a small business with sustainable, long-term and healthy business growth. Get in touch with us on our contact page or visit our Adelaide SEO page for further details.