Canberra SEO Prices – What should you pay and what can you expect from your investment? It’s the million-dollar (or at least thousand dollar) question.
The reality is, Canberra SEO prices vary greatly. Your quote for Canberra SEO prices can vary by hundreds or even thousands of dollars, depending on who you’re talking to and what you’re hoping to achieve from an SEO campaign.
Search engine optimisation is one of the most powerful marketing strategies to expand online presence, increase organic traffic, and improve search visibility. Unlike PPC marketing models where you pay for each click that your website receives, search engine optimisation offers unlimited exposure – the tricky part is getting to the top of the search engine results pages.
With this increased awareness into the benefits of SEO, many people are left scratching their heads wondering how much SEO should cost.
If you’ve come here looking for a numerical answer to the big question: “How much does SEO in Canberra cost?”, I’m sorry to tell you, but you might not like our answer.
The short version? It’s complicated.
However, before you go looking for an ‘SEO Canberra Price List’ or ‘SEO Pricing Breakdown’, we think you should hear us out.
The long version: Asking how much Canberra SEO services cost is a lot like asking how long a piece of string is. There is no arbitrary number to answer for that question.
In order to determine a Canberra SEO price there are a number of factors to consider. Not to mention, improving and maintaining search engine rankings can take a lot of hard work and patience. A common misconception is that SEO is a one-time job that can be completed overnight. This is not the case. In order to achieve SEO success, a long-term campaign needs to be put in place. This is one of the most important influencing factors of SEO pricing.
In saying that, there are several other elements that determine the costs of digital marketing services. With every business being entirely different, the strategies for an SEO campaign will also greatly differ. A successful SEO campaign is one that has been properly tailored and fitted to the overall objectives of the business.
There is no one-size fits all SEO campaign for businesses in Canberra – there are, however, a number of factors that will influence the nature of the campaign and how much it will end up costing.
How are SEO prices determined?
1. Market Saturation
How competitive is your industry?
Businesses operating in an industry that is particularly competitive will require more time and effort for their website to compete for ranking positions. Increased competition will make it harder to achieve search engine visibility and more work will be needed to compete for relative search times.
Because of the increased amounts of work required, the costs of an SEO campaign will be significantly higher for a business with a more saturated and competitive market. Whereas for an industry with low competition, less work will be involved and therefore the Canberra SEO prices may be lower.
2. Areas That Your Are Targeting
Where does your business service?
It is also possible for certain areas to be more competitive and harder to rank than others. For example, a business operating and servicing the entire ACT will be more difficult to rank in search engines than a business operating a local, rural suburb. This can also be an influencing factor for SEO prices.
It is much easier to rank for a keyword targeting a single suburb in Canberra, than it is to rank for that keyword in the whole of Canberra, the state, or Australia. Search visibility will be easier to obtain for areas that are lower in competition, and therefore the cost of local SEO will be lower.
3. Business Goals
What do you hope to gain?
Business goals and intentions are a huge price influencing factor. If your business is aiming to rank #1 for all relative search terms, you will require an aggressive, comprehensive and large SEO campaign. If all you’re after is an increase in traffic and improved search engine visibility, you will be looking at a more conservative and moderate campaign.
A comprehensive strategy will involve more work and time invested to achieve those higher business goals, and therefore the SEO Canberra Prices will be higher.
A more conservative and local SEO strategy will allow for lower SEO prices due to less work than the former required to be put in to achieve those goals.
4. Previous SEO Work on Your Website
Have you ever completed SEO work on your website?
Something that is often overlooked when considering how much SEO will cost, is the influence of the work someone else has already completed for the website. Whether the SEO attempts were damaging or positive, this may have an influence on the price of your next SEO campaign.
An SEO specialist may have to spend time undoing the damage a previous agency may have caused as part of ensuring their SEO efforts don’t go to waste in the future. This will increase the costs of SEO in Canberra.
Moreover, if your business has previously hired someone to do content marketing or local directory link building, this may decrease the amount of work an SEO consultant involved; lowering the overall price of the SEO campaign.
5. Canberra SEO Agency – Location Matters
Where is the work being completed from?
There is no shortage of SEO companies all over the world. As a small business, you may have already been approached or come across a handful of SEO agencies or consultants. You might have noticed the prevalence of SEO companies working from overseas trying to engage Australian clients.
It should come as no surprise that the labour wages in Australia are much higher than some other countries. An SEO Agency in Canberra will pay their staff higher wages, and therefore, your SEO services will come at a higher price.
If your SEO is being outsourced from overseas, it will naturally cost less. The problem with overseas SEO agencies is that the difference in language, time zones and market can be complex, and the quality of work is often compromised.
Keep in mind, with every business being entirely unique, there will always be differences in each SEO campaign.
These are the largest influencing factors for SEO Prices in Canberra. However, there can often be a large difference between how much SEO will cost, and how much you should be spending.
How Much Should You Be Spending on SEO in Canberra?
If only there was a simple answer, however, there just isn’t. That one-size-fits-all SEO campaign does not exist, and so the one-size-fits-all SEO price tag also does not exist.
However, we understand that you may genuinely need a price bracket to work with for a marketing budget. We’ll try and provide that for you, but please remember; as stated earlier, every business is different.
For the purpose of providing a general price guide, here are the typical three types of SEO Canberra Pricing that are offered.
- A Canberra SEO specialist may charge you an hourly rate. This generally between $75-$200 per hour.
- An SEO Agency in Canberra may require a monthly SEO retainer. The average SEO retainer is between $1400-$3000 per month.
- Pay for Performance SEO. This kind of SEO campaign relies on dynamic pricing that will depend on the overall success of the SEO strategies.
There is no wrong or right way to engage in an SEO campaign. However, the plan you choose with your consultant will be reflective of how much you are willing to invest in SEO and what you’d like to achieve.
The question you need to ask yourself first, is how much are you willing to invest in SEO?
Because, put simply, SEO is an investment.
Search engine optimisation is the act of manipulating and working with search engines to increase a website’s traffic, clicks, and conversions. SEO at its best is a long-term sustainable marketing strategy that expands online presence and increases visibility.
The more time spent working on optimising a website, the more visibility the business will benefit from. And the more money you pay a professional, the more time they will invest in your website to achieve higher quality results.
Cheap SEO Services in Canberra – What’s the Big Deal?
For any other product or service, by all means – shop for the lowest price. However, in the case of SEO, businesses need to be shopping for the best service. Unfortunately, this does not always mean the lowest price. In fact, generally speaking, cheap SEO services go hand in hand with low quality SEO services.
To put a number on ‘cheap’, anything under $500 a month is asking for trouble. Think about it – if a company is offering you “high value SEO” for such little money, they are skipping out on something. Not all SEO Services are created equal. There are some awful SEO scammers and marketers out there waiting to rip you off.
When done right, good SEO is a business investment. Quality SEO will make your business more visible, enhance your online presence, and skyrocket your organic traffic numbers.
Effective SEO requires ongoing attention, time and investment from SEO professionals. This is why it comes at a higher price.
Bad SEO relies on short-term, poor quality black hat strategies. Bad SEO may cost less, but it will hurt your business. For an SEO agency to accept a low price point means the campaign is likely to be doing something shady like:
- Black hat strategies are being used to obtain immediate, short term rankings that will ultimately result in a Google penalty
- Outsourcing from overseas without your knowledge
- Entirely ignoring your campaign while they continue to onboard as many clients as possible; a churn and burn method
If you’re considering going with a cheap SEO company, your business will inevitably suffer. These companies are notorious for cutting corners that result in being penalised. Getting your business back off the ground after consequential penalties can take years. At the end of the day, cheap SEO inevitably ends up being extremely expensive SEO.
Canberra SEO Prices – You Get What You Pay For
When it comes to SEO, you get what you pay for. The price you pay for SEO services should be reflective of what you want to achieve. The price of Canberra SEO will also reflect the time spent working on the actual campaign. If you’re paying a low price point, expect to have very little effort poured into your SEO campaign.
If you’re paying more for a quality SEO campaign, your business will benefit from the extra work going into improving your website.
Understanding what you’re paying for is the key to getting a grasp of how much you should be paying. Here’s a list of things you can expect a high-quality SEO agency to take care of during an ongoing SEO campaign. This list should also give you an idea of what to look for when wading through prospective agencies.
- Industry research
- Competitor Analysis
- Keyword Research
- Content Marketing
- Data Reports
- Link Building
- On-site Optimisation
- Off-site Optimisation
- Tracking Reports
- Account Management
Avoiding Low-Quality SEO Services
The trick to avoiding bad SEO companies is to be aware. There is no shortage of crummy SEO agencies waiting to take advantage of a small business. They all claim to be the best of the best and make ridiculous promises they can’t keep. Avoid engaging with shady SEO companies by having an idea of what they look like from afar.
Can Your Canberra Business Afford SEO?
If you have a marketing budget, you have an SEO budget. There is truth in the old saying “you have to spend money to make money.”
Good SEO is not cheap, but it comes with exceptional return. It’s a marketing strategy that will continue to provide sustainable business growth for years to come. It’s an investment.
We don’t have to tell you that search engine optimisation is crucial to any marketing strategy, regardless of the size of the business. You know how much time people are spending online, reading reviews, and locating their next product or service to purchase.
The amount of money you pour into your business, will reflect in its success. Search engine optimisation is the key to sustainable online visibility and growth; and online visibility is the key to finding your next customers and sales. Get in touch with us on our contact page or visit our Canberra SEO page for further details.
