If you’re here looking for a quick answer to the age-old question: “How much does SEO in Perth cost?”, you might not like our answer.
But go ahead and indulge us by reading on to find out why we can’t answer the question with two sentences and a price chart.
The reality is, Perth SEO prices are enormously varied. Depending on who you engage with and what you want to achieve with SEO, the difference in price can be anywhere between hundreds and thousands of dollars.
So, how much should you pay for SEO in Perth?
The most accurate answer that we can give you is this: It’s complicated.
Before you go hunting for a basic ‘SEO Price Breakdown’, hear us out.
Search Engine Optimisation when done right isn’t easy. Improving and maintaining high search engine rankings for competitive search terms takes a lot of hard work and patience. Despite what many people think, achieving SEO success does not happen overnight. An SEO campaign is a long-term marketing strategy that needs time, effort, and nurturing.
So, when someone asks how much SEO costs, it’s kind of like going up to a travel agent and asking how much a holiday will cost.
If you’re going to book a holiday, there are a number of factors that will influence the cost. You will need to consider the holiday destination, how long you’ll holiday for, what time of the year you’ll go, how you’ll get there, where you’ll be staying and who will be going. Every holiday will be entirely different, and so every holiday is going to come at a different price.
Perth SEO prices are no different. There are a variety of elements that determine the costs of digital marketing services and with every business being entirely different, every SEO campaign will be entirely different.
In order to achieve success, search engine optimisation strategies need to be appropriately tailored and fitted to the overall objectives of the business. There is no one-size fits all SEO campaign for businesses in Perth – there are, however, a number of factors that will help determine the nature of the campaign and the costs.
Factors That Influence SEO Perth Prices
1. Industry Competition
How competitive is your industry?
If your company serves in an industry or niche that is particularly competitive, it will be take more effort to compete for search engine rankings positions. More competition means more work and time will need to be put in to obtain SEO visibility and success.
The costs of an SEO campaign will be significantly higher for a business with a more saturated and competitive market. Less competition means less work and time will be required, and therefore, lower costs.
2. Target Areas
What area is your business targeting?
A business operating and servicing the entire Western Australia region will require more search engine optimisation work than a business attempting to rank for a small targeted area. Some areas are more competitive than others for search engine rankings.
It is much easier to rank for a keyword targeting a single suburb in Perth, than it is to rank for that keyword in the whole of Perth, the state, or Australia. Search visibility will be easier to obtain for areas that are lower in competition, and therefore the cost of local SEO will be lower.
3. Business Objectives
What do you want to achieve?
If your business goals are to be rank #1 for all relative search terms and sustain that top position, you will require a more thorough and long-term SEO campaign. A comprehensive strategy will need more work and time invested to achieve those higher business goals, and therefore the SEO Perth Prices will be higher.
If your business goals are to increase visibility and experience moderately higher rates of traffic, less work may be required. A more conservative and local SEO Perth strategy will allow for lower SEO prices due to less time needing to be put in to achieve those goals.
4. Previous SEO work
Has anyone done any SEO work in the past?
If you’ve previously had someone dabble in some search engine optimisation for your website, this may impact the work required for your next SEO campaign. Whether the SEO attempts were damaging or positive, this may have an influence on the Perth SEO Prices.
If an SEO consultant has to spend time undoing the damage previously done to a website, this can inflate the costs. If the extra work means less work needs to be done this time around, the overall costs may be lower.
5. The Agency
Is it a Perth SEO Agency?
Another large influence on the price of Perth SEO is the SEO Agency itself. If your SEO is being outsourced from overseas, it will naturally cost less. If the Agency is inexperienced, it will also likely cost less.
It should come as no surprise that the labour wages in Australia are much higher than some other countries. Australian agencies will pay their staff higher wages, and therefore, your SEO services will come at a higher price.
The problem with overseas SEO agencies is that the difference in language, time zones and market can be complex, and the quality of work is often compromised.
With every business being entirely unique, there will always be varied differences with each SEO campaign.
All of this combined should provide an understanding of what goes into Perth SEO prices. However, as the market is enormously saturated, there can sometimes be a large disparity between how much you should be spending on SEO, and how much SEO can cost.
How Much Should You Spend on SEO in Perth?
Truthfully, there is no arbitrary number for an SEO price tag. There is no one-size-fits-all SEO campaign, and not all SEO agencies are created equal. However, we understand how frustrating it must be when you’re trying to get a grasp of how much you should be spending on SEO.
We will provide a basic price bracket that is based off averages and marketing budgets. But first things first, we need you to understand that SEO is an investment.
The question you need to consider first, is how much are you willing to invest in SEO?
SEO at its best is a long-term sustainable marketing strategy that expands online presence and increases visibility. Search engine optimisation is the act of manipulating and working with search engines to increase a website’s traffic, clicks, and conversions all from search engine visibility.
The more time spent working on optimising a website, the more visibility the business will benefit from. And the more money you pay a professional, the more time they will invest in optimising your website.
You Get Out What You Put In
As is the case with most products and services, you get what you pay for.
The price you pay for SEO services should be reflective of what you want to get out of the marketing campaign. The price of Perth SEO will reflect the time spent working on the actual campaign. If you’re paying a low price point, expect to have very little time poured into your SEO campaign.
If you’re paying more for a quality SEO campaign, your business will benefit. The price you pay for SEO determines the amount of work going in.
Not sure exactly what you’re paying for? That’s understandable. SEO can seem both vague and complicated at the best of times. Here’s a basic list of things you can expect a high-quality SEO agency to take care of during an ongoing SEO campaign. This list should also give you an idea of what to look for when wading through prospective agencies.
- Industry research
- Competitor Analysis
- Keyword Research
- Content Marketing
- Data Reports
- Link Building
- On-site Optimisation
- Off-site Optimisation
- Tracking Reports
- Account Management
Technically speaking, there is no wrong or right way to pay for and engage in an SEO campaign. However, the plan you choose with your consultant will be reflective of how much you are willing to invest in SEO.
For the purpose of providing a general price bracket, there are typically three types of SEO Perth Pricing that you will come across.
- A Perth SEO specialist may charge you an hourly rate. This generally between $75-$200 per hour.
- An SEO Agency in Perth may require a monthly SEO retainer. The average SEO retainer is between $1400-$3000 per month.
- Pay for Performance SEO. This kind of SEO campaign relies on dynamic pricing that will depend on the overall success of the SEO strategies.
Cheap Perth SEO Services – What’s the Risk?
Shopping for the lowest price usually means shopping for the best price. However, this is not the case for SEO. If you’re paying significantly less for SEO services, you’re business is going to benefit significantly less.
When it comes to SEO, our advice is, always shop for the best price. An SEO agency that offers cheap, fast, and good quality SEO is a lying SEO agency.
Quality SEO is a serious investment for your business. Good SEO will increase your organic traffic, make your business more visible, and get you ahead of your competition. Good SEO requires a comprehensive process and specialists to put in several hours of strategic work each day. This is why high-quality Perth SEO comes at a higher price.
What’s Cheap SEO?
To put a number on ‘cheap’, anything under $500 a month is a joke. Generally speaking, if a company is offering you high-value SEO for such little money, they are bad news. For an SEO agency to accept a low price point means the campaign is likely to suffer from one of the following:
- Black hat strategies are being used to obtain immediate, short term rankings that will ultimately result in a Google penalty
- Services being outsourced from overseas and will be very poor quality
- The campaign being completely ignored while the agency continues to onboard as many customers as possible
There are some terrible SEO scammers out there. If you’re considering going with a cheap SEO company to save some money, your business will inevitably suffer. At the end of the day, cheap SEO will end up being very expensive SEO.
Avoid Getting Ripped Off
The best way to avoid dealing with scamming SEO agencies is to develop an awareness. There are plenty of SEO agencies claiming to be the best, and provide the most powerful services, only to be extremely low quality and spammy. There are a number of tell-tale signs of a bad SEO company.
If you have an understanding of what a bad SEO company looks like from afar, you’ll have a better chance of avoiding getting ripped off.
Is SEO the Right Thing for Your Business?
We shouldn’t have to tell you that search engine optimisation is crucial to any marketing strategy, regardless of the size of the business. You know how much time people are spending online, reading reviews, and locating their next product or service to purchase.
It’s true what they say – you have to spend money to make money. High quality SEO is an investment that takes time and money. It will provide your business with increased visibility, traffic, and online growth.
The amount of money you pour into your business, will reflect in its success. Search engine optimisation is the key to sustainable online visibility and growth; and online visibility is the key to finding new customers and sales. Get in touch using our contact page or visit our Perth SEO page for further details.