Meta data refers to the various tags and descriptors of your website’s content that the search engine will use to determine your site’s relevancy on the search engine’s results page. Google uses meta data to understand the context of your website and to determine which keywords your website should be appearing for in the search engines. Meta data includes title tags, alt tags, meta descriptions, and a whole host of other elements that communicate relevancy and context to search engines.
User Experience is fundamental as part of an effective SEO Strategy. Even if you have the most well thought out, keyword optimised content; if the experience of using your website is a negative one, customers won’t return. Google uses several metrics to determine the on-page experience of your site; user website dwell time, pages visited, website click-through rate, return organic website traffic, and website bounce rate all contribute to how google perceives the user experience of your site—receiving negative outcomes here? Google will push your site lower down on results pages as a result. Make sure your website is a great one to use.
Technical SEO Factors
Technical SEO refers to improving the technical aspects of a website in order to increase rankings and improve crawlability and indexation in search engines. Technical SEO is, without question, the most complex aspect of SEO and requires a specialist who understands how to improve the various technical aspects of website performance that account for search rankings. Duplicate metadata, XML sitemap accessibility, and HTTPS status are just some of the many complex limitations that may affect your search rankings without you knowing. Technical SEO is not a ‘one and done’ activity; continually streamlining the processes of your site and refining content is something a great SEO agency will continue to do throughout a campaign.
So, we’ve already covered the importance of backlinks, but linking internally between the pages of your website can also affect your SEO performance. Internal links go from one page on your site to another. An effective internal link structure will convey the importance of the pages to the search engine. It will also help search engines establish the connection between the content on your site and, from a user experience level, aid users to navigate through your site. Keeping users engaged with your context by pointing them to various pages on your site is vital in maintaining long term results for website ranking.
Detailed, relevant on-site copy that connects user queries to your site is vital in boosting your traffic from local users interested in Dental services. Just about anyone can generate long-form content, but that doesn’t immediately correlate to ranking higher on search engines. Google nurtures an environment of high-quality results that contribute to a great user experience to remain the top search engine. Your content marketing tactics need to slot into this environment to rank well. It needs to be SEO friendly and meet the users’ search query, plus this content needs to be delivered in a way that is easy to engage with. Backing up your content with exhaustive keyword research puts Safari Digital ahead of other agencies in our ability to deliver optimised on-site content that will meet your users’ expectations.
Information Architecture (IA)
Information architecture or IA centres on understanding what your users are looking for on your site and ensuring they have access to them when and where they need them. Effective IA organises and labels content so that Google bots and users can navigate your website efficiently. Distributing links fairly between pages, improving website crawlability, and increasing traffic to your site are all signals of improved IA on your site. Well-developed SEO is not just about putting keywords on the page or in the metadata. It is a comprehensive strategy to sort and assemble all your site’s content so that users will enjoy the experience, and search engines will rank this accordingly.