A Brief History

Safari Digital is the creation of Liam Ridings, Safari’s founder, and SEO lead. With a background in copywriting and various website ventures, Liam quickly learned the value of search engine optimisation in attracting visitors to his website.

In 2016, Liam took a client-side marketing role to learn the ropes and find out as much about the end-to-end digital marketing process as possible. After seeing the work carried out by a number of external marketing agencies, Liam decided that he had seen enough, and it was time to create something better.

While on a sabbatical from work and travelling Europe, Liam set up the Safari Digital website and got to work learning everything about the SEO industry, how it operated, and how to position Safari Digital at the top of the search rankings to attract prospective clients. With a limited budget and nothing but time to spare, Liam had to be figure out how to implement on-site and off-site strategies that would position Safari Digital at the top of Google for relevant SEO search terms. It took 9-months, but in May 2020 Safari Digital was everywhere on Google. Quickly, Safari started to grow and scale as more and more clients came on board and the referrals started to flood in from happy clients.

Now, in less than two years Safari has grown to 8 staff and worked with hundreds of different companies across Australia, the United Kingdom, and the United States.

Liam Ridings - Safari Digital Founder

What We Value

We don’t care about awards – we care about client success.

We are the perennial underdog competing with larger, generalist digital marketing agencies and to provide the best SEO services in Australia. We remain committed to one facet of digital marketing – SEO and believe that in order to deliver the best results, we need to maintain a single-channel focus.

We are motivated by empowering businesses to reach more customers online with search engine optimisation (SEO). We don’t claim to be the best in every aspect of digital marketing. There’s more than enough ‘full-service digital marketing agencies’ claiming to be the best at Facebook advertising, web design, and Google Ads. We focus exclusively on growing your business through SEO.

Our approach to Search Engine Optimisation has been refined over years of experience. With every business that we work with, we continue to learn and evolve. There are over 200 factors influencing Google’s search algorithm, and they’re always changing. With so many elements at play, it makes sense to work with a specialised SEO agency who live and breathe search engine optimisation.

We are methodical and measured in everything that we do, but that doesn’t mean you’re just another number in the books. Each interaction with the Safari digital team is personal and professional. We are invested in growing your business and believe that collaboration, respect, and transparency are the most valuable tool in our arsenal.

Safari at work
safari front office
Liam and Mitch at work
safari front couch
safari front room

Meet the Safari Digital Team Leaders

Passionate SEO Specialists with a genuine desire to drive business growth.

Liam Ridings
Liam Ridings
Safari SEO Director Liam Ridings is a Passionate SEO Specialist that has been helping businesses to grow online since 2015.
Breanna Golub
Breanna Golub
Breanna is an experienced content marketer with a penchant for creating content the users love and search engines adore.
Mitch Olchoway
Mitch Olchoway
Mitch Olchoway is an organisational master. Leading the off-site SEO for Safari, Mitch knows backlinks like few others.
Mia Turnley
Mia Turnley
Mia Turnley is a talented writer and story teller with an ability to produce high-quality SEO content across any industry.

Get in Touch

What are you waiting for? Our team is ready to work with you to create a custom SEO strategy that will inundate your business with high-converting leads.

Get in Touch