SEO Brisbane

Before we go into the nuances of search engine optimization, we first need to answer the most important question – is it still effective in 2021?

At the beginning of each year, voices from the different corners of the digital marketing world insist that SEO is no longer effective. And you know what? Each year we continue to help businesses across Australia to grow with search engine optimisation. SEO is not dying, but what is dying is short-sighted tactics that prioritise short term wins over long terms gains. Our approach is geared towards growing your business this year, next year, and in three years from now.

Digital marketing companies that proclaim that SEO is no longer effective simply have not adapted their approach. Google algorithm updates such as Panda, Penguin, and Hummingbird made it more difficult than ever to ‘cheat the system’ – which is a good thing! Google algorithm updates are designed to weed out low quality sites, and reward websites that prioritise the user experience over manipulative tactics.

Here is the truth. Getting to #1 in Google is more complex than ever before. The short sighted tactics that were used three years ago or even two years ago are no longer effective. In 2021, our Brisbane SEO services prioritise a long-term approach to organic visibility and traffic. We put the user at the forefront of each decision that we make and ensure that our approach is inline with Google guidelines and future proof against algorithm updates.

The one thing that you need to know about search engine optimisation is that it is always changing and evolving. Nothing is ever quite where you left it, and the websites that are successful are those that continue to grow and evolve. As a dedicated Brisbane SEO specialist, it is our role to understand how these changes affect our clients’ websites.

On-page keyword usage is the most important on-site ranking factor. Getting your on-page SEO strategy right is the first step in each successful Brisbane SEO campaign that we undertake. Conducting thorough keyword usage and implementing a comprehensive on-page strategy is the most important thing that we can do for your website.

We consider essential factors such as keyword trends, keyword difficulty, keyword intent, and competitor insights are an essential part of delivering a comprehensive SEO Brisbane service. Working with Safari Digital means partnering with SEO experts that understand the importance of on-page SEO.

Once we have all of the on-site elements in place, we then consider off-site factors such as Backlinks and ongoing content marketing to ensure that your website appears for the right search terms. SEO is an ongoing process; we constantly update and optimise websites to ensure that they stay fresh and relevant.

Yes, constantly.

The most important thing to understand about SEO is that it is constantly changing. Nothing is ever where you left it and if you stand still – you will get left behind.

In the first half of 2021, we have contended with more than half a dozen significant Google algorithm updates.

As a dedicated SEO Agency, we are able to spend more time understanding what these changes mean for Brisbane business owners. While some agencies need to keep up to date with eight or ten different marketing specialists, we only need to focus on one. Our team keep an eye on changes that come through the major search engines and are able to pre-emptively implement on-site changes to suit.

The real winners in SEO are the companies the keep working. If you leave your website in a static state, you can expect that results will stay the same or go down over time. As such, it’s important that you keep working away to ensure that you stay ahead of your existing competitors, as well as the new businesses in your industry that crop up.

At Safari Digital, 100% of our enquiries and leads come through ranking for highly competitive industry search terms such as “SEO Brisbane”. We implement our own SEO strategy to show up for some of the most competitive search terms in Australia.

Unlike some of our competitors, we don’t use Google Ads or Facebook marketing to push our search engine optimisation services. In fact, we believe that if an SEO Agency cannot rank their own website, then they should not be trying to pedal SEO services to customers. It’s a harsh reality, but unless you are working with a company that knows how to rank their own website, then there is a slim chance that they will be able to help yours to rank.

Put it this way, if a digital marketing company in Brisbane cannot rank their own website for industry relevant search terms, what chance do they have of helping you?

Here is what most companies won’t tell you.

The efficacy of SEO services depends entirely on your business model, your industry and your unique circumstances. 

Your business may be a good fit for SEO, or there could be a more effective way to invest your digital marketing budget.

“Should we Partner with a Brisbane SEO Company” is rarely a straightforward “yes” or “no” answer even more so when you are seeking that advice from a marketing agency. That would be the same as a Zebra asking a Lion if it’s safe to walk the Sahara. From what we have observed, there are plenty of Lions urging you to take a walk the desert without the best interests of your business in mind.

Transparency is the most crucial element of any successful partnership. However, it is hard to find when you’re dealing with an SEO Agency in Brisbane. The online marketing sector is overwhelmed by sales assistants and sharks trying to make a quick buck. The same companies are promising you Gucci and giving you Guess.

At Safari Digital, we don’t work with everyone – and we are proud of it. It could be the thing me from ever owning a really nice car (sad face) or buying a house in Teneriffe (double sad face). But, it’s the moral approach when it comes to offering online marketing services. Our specialist team will help you to generate meaningful, lasting organic traffic.

As a rule of thumb, around forty per cent of the businesses and individuals that we receive enquiries from are not the right fit for our services. Here are a few of the most common reasons that we will not work with all prospective clients.

1. You have a revolutionary product or service that lacks widespread understanding. In the words of Henry Ford: “If I had asked people what they wanted; they would have said faster horses”. We can apply the same metaphor to innovative products and services marketed with SEO. Users must know that your product or service exists before we can help with SEO.

2. Your industry may not be the right fit for our services. It does not matter if we are the best SEO Brisbane Company if your product or service does not have search demand. In some cases, businesses would be wiser to invest their digital marketing resources into Social Media or Google Ads.

3. You need instant results. SEO is a compounding effort – the longer you are doing it, the easier it is to rank. The most challenging aspect of any campaign is the beginning when you are just starting to get recognition in Google. Some agencies will promise you significant results in the first 2-months, but we like to be upfront. If someone promises you substantial developments in the first few months of work, it may be worth thinking twice about the legitimacy of their claims.

If we believe that your business can benefit from a Brisbane SEO campaign, then we will work with you – it really is that simple. If we believe that you will get more value and a higher ROI from another digital marketing medium – then we will tell you.

There are too many SEO companies that will take on everyone without considering whether they can help that Brisbane business. Unlike most other agencies, we do not have a sales team. That means that when you talk to us on the phone, you will speak directly with the search engine optimisations specialists that will work on your website. Because there is no disconnect and our staff is not incentivised by selling SEO (don’t worry, we incentivise them in other ways!), it means that you will get an honest appraisal of your website.

A healthy working relationship begins and ends with transparency. Like you, we are tired of professional service providers that over promise and underdeliver. Our caveat for working with a business is very simple. If we can help you grow, we will work with you. If your customers are search for your goods and services through other channels, then we will point you in the right direction.

It’s a fair question. After all, there are plenty of marketing companies in Brisbane who claim to be the best in the industry. Like in any trade, there are good practitioners, and there are not-so-good ones. We strongly believe that we continue to be the best SEO company for a few very good reasons.

1. We don’t do paid digital advertising to win over clients. We are of the belief that companies who rely on paid digital marketing mediums like Google Ads and Facebook Advertising to push their SEO are comparable to a car salesman who sells cars for Toyota, but drives home in a Nissan at the end of each workday. If you don’t honestly believe in the value of your own strategies, then why are you trying to sell them to customers?

All of our clients have found us through organic search. In fact, if you are reading this right now, the chances are that you were searching for ‘SEO Brisbane Services’ when you found Safari Digital. Don’t get us wrong, Social media advertising and Google Ads are great marketing platforms; but if you’re going to promote the power of your SEO service offerings – you should be able to organically rank your own website.

2. The specialist who established this company is the same person writing this content, consulting with clients, and overseeing every single element of our in-house strategies. To make sure that we are producing the same, industry-leading service that got Safari Digital to the first page of Google for some of the most challenging search terms in the industry, Liam Ridings (that’s me, the guy in the picture above) continues to oversee every component of the SEO that we execute for our clients.

All too frequently, the SEO specialist that starts an agency gets side-tracked with company growth and plans and cease to provide the same practices for their clients that served to grow their own website. Our core competency is producing cutting edge practices that allow businesses to grow; we employ dedicated consultants who are passionate about search marketing and how it can benefit others. Our focus on strengthening in-house expertise means that our SEO specialists are amongst the most enthusiastic, passionate, and knowledgeable talents in the industry.

3. We are the most transparent company – guaranteed. Here’s something that we do that we’re confident no other SEO company in Brisbane does: we often turn away clients whose business model is not a good fit for our services. The reality is, some industries are well suited for search engine optimization; some industries will perform better with other digital marketing services.

If we believe that your company is better off investing in alternative digital marketing services – we’ll be the first to let you know. We’re not here to sell you the dream. We’ll be upfront about the time, resources, and investments required for our SEO services in Brisbane. False promises lead to unsatisfied clients. If we think there is a more suitable way for you to spend your marketing budget – we have a network of entrusted partners who we are happy to put you in contact with.

4. We don’t do direct debit or lock-in contracts. As a company, we don’t like being locked into a contract or having money taken out of our account without permission, so we don’t force it upon our own clients. If your situation changes or you don’t want to go on with your campaign for whatever reason (we get it, circumstances can change), you’re free to withdraw from your SEO campaign at any point with 30-day’s notice.

5. Your point of contact won’t be ‘in a meeting’ every time you try to reach them. At this stage, around 80% of our clients confer directly with the founder of Safari (that’s still me, writing this text), the rest will deal with a single SEO consultant for their campaign. We don’t use account managers, and we don’t outsource SEO to any offshore companies. Safari Digital is operated by a lean, knowledgeable group of consultants who will happily answer any queries about your campaign.

If you’re reading this, chances are you’re a business or website who was searching for SEO in Brisbane. If that’s the case, you’re seeing the power of SEO first hand.

If you’ve been researching search engine optimisation services for your business or website, you’ve probably read a lot of conflicting information. The truth is, there are thousands of contradictory articles about. All you really need to know is that SEO is a repeatable process that is used to send signals to major search engines (such as Google and Bing) that your pages are worth showing in the organic search results.

Google uses a complex mathematical formula with over 200 signals to determine its ranking algorithm. As a dedicated team of SEO Brisbane experts, it’s our job to understand and implement the most important ranking factors so that you can out-rank and outperform your competition with the right SEO strategy.

Unlike some of our competitors, we understand that what matters most to your business isn’t ranking charts or theoretical traffic. Our SEO consultants are obsessed with ROI. We drive highly-relevant traffic to your website by targeting the most lucrative and profitable keywords and key phrases for your business.

Whether you are amongst the hundreds of business owners wanting to drive local, high-converting traffic to your business with a dedicated Brisbane Local SEO strategy, or you’re looking to break into the national or international market, we can build the blueprint for your success.

We are a growing business – just like you. Our ability to implement highly effective, white hat SEO strategy has allowed us to grow into the successful Agency that we are today. Unlike other Agencies, 100% of our clients find us through searching for our organic search presence. We have never spent a cent on online marketing (outside of implementing our own SEO strategy).

Every one of our potential customers has found us on the first page of Google for relevant content that we have created. We believe that if we can rank in a highly competitive industry amongst professional SEO agencies and specialists, we can do it in any industry.

Like you, we started out with a domain name, a domain authority of zero, basic web design, and a goal to grow our online presence to attract potential customers. Within 3 months, we won our first client through implementing our own strategy. Within 6 months, we had a small portfolio of clients. Since then, we have continued to grow rapidly by implementing the same strategy that Google loves. We focus exclusively on SEO and do not dabble in web design or any other areas of online marketing.

Our team is comprised of a small, talented team of experts that have a track record of helping Local Brisbane companies to stand out  with time-tested strategy. If you’re interested in optimising your website or would like to find out what an organic marketing strategy can do for your business, get in touch with our online marketing experts.

Unlike pay per click marketing, the impact of an effective campaign will continue to benefit your business for months and years into the future. The competition in your industry, the strength of your competitors, and the work that went into your SEO campaign will all impact how long you can expect to maintain your position on the first page of Google.

Every dollar that you spend on SEO is developing your business for the future. Unlike Pay Per Click advertising strategies through Google AdWords or social media channels, the advantages that you gain from working with an experienced specialist will proceed to help your company for years after you’ve paid your last invoice.

Asking how much SEO costs is a lot like asking how much a car costs – it all comes down to quality and efficiency. Let’s start this off by saying that we are not the cheapest agency, but we are also not the most expensive. We are confident in saying that we deliver value above and beyond other SEO companies.

The cost of your campaign will depend entirely on the amount of resources, effort and time that is required to help your business to achieve exceptional results. We do not have an online price list and we do not offer pre-determined SEO packages. Your personalised quote will be based on your objectives and a myriad of other factors that will impact SEO cost. Some of those factors include:

• The age and history of your website domain
• The health and starting position of your website
• The amount of new pages and new content that needs to be created to help you reach your goals.
• The competition of your location (especially important for local campaigns) and the competition within your industry.
• Previous work that has been carried out on the website – building on the work of another provider could mean there is less work required from our end to help you reach your goals.

Providing the best SEO in Brisbane takes trust, patience, and belief from our clients. We are not the most expensive SEO company, but we are also not the cheapest. If you are after for the cheapest SEO service, you’ll need to make your way to page three or four of Google to find them. There’s an excellent reason that you found us on page one of Google – we know what we are doing.

We’ve seen far too many companies that use cheap marketing services only to end up spending thousands of dollars and end up with less traffic than when they started. If you’re going to invest in SEO, work with a provider that talks about value delivered, not an arbitrary package or checklist.

Keyword research is the first step in the SEO process.

Keyword research and keyword selection play an essential role in the way your website appears in Google. Before we can get started on building a lasting lead generation funnel for your business, we need to understand which keywords are going to drive your online presence, grow online visibility, and lead to major search engine visibility improvements.

Working with a dedicated SEO Brisbane company means that you’ll be working with dedicated SEO consultants who understand which keywords are going to drive your business forward and deliver a tangible return on investment for our campaigns.

Paying for advertising is expensive. 84% of Google’s revenue in 2018 was derived from advertising. Those ads that appear in the middle of articles and scattered throughout organic search results, that’s all Google Advertising.

The scary thing is, Google Advertising (AdWords) is getting more expensive by the day. In order to reduce paid advertising and create a lasting and sustainable revenue stream for your business, you need SEO.

To get seen by potential customers, your site and its content need to be optimised so that Google can read it and visitors can enjoy it. SEO is a delicate balancing act; your website needs to appeal to Google without sacrificing the user experience.

Google doesn’t want to show just any website to its searchers, it wants to show websites that are valuable to the user. Effective SEO Brisbane strategies involve understanding how to curate information in a way that search engines can understand, and users can enjoy.

More leads, more calls, more enquiries. But that’s not how we will measure the success of your campaign. SEO is only beneficial when we can back it up with a measurable ROI after a set period of time.

There is a very clear difference between research phrases and buying phases. For example, take the 2 phrases: “Lounges” and “3 Seat Fabric Lounge Brisbane”. The first phrase may have a much higher search volume (which looks great on paper), whereas the second phrase has a lower search volume and a much higher purchase intent. We target key phrases that put your business in front of customers right when they are ready to buy.

Our approach to delivering the best Brisbane SEO services has been developed and refined by working with clients in almost every industry. SEO is dynamic and we never stop learning.

We’ll do a full analysis of your website, content and current position in order to understand what is holding you back and make sure we know exactly where you sit in the market.

Once we’ve identified changes that can be made both on and off-site, we will then research keywords and key phrases which are going to drive traffic for your business. We take the time to research your competitors and implement strategies to help you outrank them for their most lucrative keywords.

Once we have all of the information we need, we then curate and create content to improve your search engine visibility and user experience.

When we have completed onsite optimisation, we will then begin link building for your website. Link building or ‘backlinks’ are an ongoing element of your Brisbane SEO campaign. We practice safe, progressive link-building strategies that will build the trust and authority of your website.

We are not the only digital marketing agency in Brisbane, in fact, there are dozens (probably hundreds) of SEO specialists in Queensland who are all claiming to have the secret recipe for SEO success.

The best Brisbane digital marketing agency should treat your site and your business goals with the same care and respect as they treat their own site. The fact of the matter is this – the top SEO providers have a dedicated internal marketing team that works solely on their own online marketing pursuits and another team that works on their client’s websites. Being the leading SEO company means giving the same level of care to client sites that you apply to your own marketing efforts. It seems straight forward; however, the knowledge gap between the internal and external SEO teams is often vast.

At Safari Digital, we achieve exceptional results for by executing the cutting edge SEO strategies that allowed us to appear on the first page of the Google search results when you were looking for the best SEO consultants in the city. To achieve outstanding results, we use SEO strategies that employ a level of detail that is second to none. Each SEO campaign is tailored to the unique requirements of our clients by ensuring that we know their target audience and unique business goals.

Yes. Increased brand awareness is one of the key benefits of an effective organic strategy. When done correctly, SEO is one of the most effective ways to increase brand awareness at scale.

Think about it like this, if your business appears in Google for a myriad of search terms related to your industry, then you are going to build trust. Companies who appear for a broad spectrum of industry specific search terms can quickly become a leading authority in their industry.

You don’t have to have aspirations of global recognition in order to benefit from the increased brand awareness that you get through SEO. As a group of organic search specialists, our primary goal is to generate organic traffic and leads for your business. Our secondary goal is to establish your business as an industry leader so that users associate your brand or company with trust and authority.

Unlike other online marketing channels, the scope of SEO is only limited by the number of keywords that you wish to target. We can create hundreds of pages and resources that appear in front of your target market – it really depends on your aspirations.

Search engine optimisation services are the most powerful way to improve your business at scale. As the leading SEO company Brisbane, we help businesses just like yours to reach potential customers and acquire lucrative leads that drive your business forward.

If you arrived on this webpage, you are experiencing the power of SEO first-hand. Ranking for the search term “SEO Brisbane” is one of the most challenging keywords in Australia. Think about it; all of our competitors are marketing professionals and competing agencies who are all vying for your business. If we can rank Safari Digital at the top of the search results in the most competitive industry in the country, just imagine what we can do for your business.

A lot of agencies talk the talk, but if they can’t rank their own digital marketing website, it’s hard to believe they can do it for their clients. If you want to better your competitors, it makes sense to work with the best SEO Brisbane agency who understand the ranking factors behind your current search position.

We are the most trusted SEO company Brisbane has to offer, working exclusively with businesses who want to improve their organic visibility. We have worked with businesses across a wide range of niches, and we know the formula for more organic traffic and long term, sustainable white hat results.

Yes.

The most important thing to know about SEO is that it is dynamic. Nothing is ever where you left it, and you need to continuously tweak and enhance your website to stay ahead of the opposition.
Google is continually scanning pages and updating rankings to serve content that best addresses the need for its users. Google processes thousands of updates each year. Most of them are imperceptible, while others can have huge ranking implications for a business.

We spend all of our time monitoring changes to search engines, keeping up with the latest algorithm changes, and staying on top of the SERPs. Unlike other digital marketing agencies who offer a whole medley of services, we focus solely on SEO services.

SEO is extremely competitive in Brisbane. As the third largest city in Australia, you will be competing against some of the toughest competition in the country.

Depending on your industry, there are hundreds (or thousands) of businesses all competing for the number one spot on search engines. If you’ve noticed a competitor who is regularly appearing on page 1 for the same search terms that you want to be ranking for, they have likely worked with a digital marketing agency at some point in the life of their website. That means that they have implemented strategies that have helped them get to the top of Google.

If you want to catch and exceed them, you need to work with a team of SEO experts who understands why that business is ahead of you and why you need SEO to bridge the gap.

No, sorry. We only offer SEO services.

At Safari Digital, we concentrate on executing white hat SEO strategies that will increase your search visibility for years to come. Our aim is to build a long term, sustainable and scalable model that will continue to serve your business for years after you have paid your final bill.

Brisbane is an incredibly competitive market, to get to the top of the search results, we first need to evaluate your opposition. We are the most upfront SEO company Brisbane has to offer; we don’t focus on taking you to the top of Google for random keywords so that will look good in a report that we send through. We want to get your business to page one for keywords that are going to grow your business further. The success of our Brisbane SEO campaigns is measured by how much we can grow your business.

                     (02) 8006 9002

hello@safaridigital.com.au