When you choose to work with Safari Digital Brisbane marketing agency for your search engine optimisation campaign, we will help you to attract high-converting, relevant, and lucrative visitors who are genuinely interested in your services or products. We do the heavy lifting to find out exactly what your customers are searching for and put your website in front of them at the right moment.
Our SEO campaigns are tailored towards ensuring your future success long after you have finished working with us. We will create a plan for your progress and plan an onsite structure that you can continue to develop and scale as your business expands. We are completely transparent with what we do; we want to give you the tools to succeed and enable you to take control of your search engine results visibility.
On-Page Marketing Strategy
On page SEO involves optimising the onsite elements of your website to improve organic search visibility. In the simplest terms, on page SEO is a process whereby we will fine-tune all of the on-page factors that affect the way that search bots crawl and interpret content and information on the page. It’s our job to produce content that search bots can crawl and easily understand. In addition to creating content that search bots can easily crawl, we also want to produce content that meets important user experience metrics.
On-page is the first step in every SEO Brisbane campaign that we undertake. Before we begin to look at the off page work required to improve your organic visibility, we start by creating a foundation for your website by getting all of the on-page and technical elements correct.
When it comes to keyword selection, there’s one thing that our Brisbane SEO consultant team understands – your digital marketing success depends on your ability to step outside the role of a business owner and get in the mind of your target clientele. Brisbane business owners, marketing managers, and internal staff are often too close to the business to be able to understand what is really required. Employing the help of an expert at Safari Digital means that you have access to market-leading, advanced tools that allow us to separate preconceived ideas from cold hard data. Our process involves dissecting keyword research data to make informed decisions for the business owner. Our digital marketing strategy is about delivering, real results that push your business forward and that starts with using advanced SEO techniques to dissect and interpret data so that we can implement the best possible on-page strategy.
Our initial strategy session will involve high-touch interaction between the business owner (or marketing manager) and our Brisbane team to make sure that we understand your business, how you perceive the challenges for building organic traffic in your market and where we can deliver real results for your business. Your initial strategy session will uncover on-page keyword deficiencies from local search all the way through to national level search terms. For local search, this means uncovering which keywords your local market is using to find your competitor sites in the search engines. For larger, national-level searches, this means understanding the scope of your market and what would be required to put your business on the national map.
Ongoing Content Creation
The quantity and quality of content on your website plays a significant role in getting your site to rank higher in search engine results. A recent study revealed that the average length of content for pages that appear on the first page of Google is 1890 words. If you are a website with dozens, hundreds, or even thousands of landing pages, the prospect of creating that many words per page to show up on page 1 of Google is nothing short of scary. As experts, it’s our job to get the most out of your content. We will work with you to create a transferable template with techniques that can be applied across multiple pages without being penalised for duplicate or similar content. Content selection is driven by keyword research. We will create a sustainable work structure that you can follow if you choose to scale up your business in the long term.
Technical SEO refers to the technical aspects of your website that affect the way that it appears (and ranks) in Google. Making your website fast, accessible, easy to render, and crawlable for Google search bots are the three pillars of effective SEO. In the first month fo your campaign, we’ll look at the technical factors that matter to your website and implement the necessary fixes and improvements.
Some of the technical aspects that we will address when conducting a technical SEO audit of your website include:
- Website Speed
- Broken Pages (3XX/4XX status codes)
- Robots.txt File
- Dead Backlinks
- Duplicate content (onsite and offsite)
- Keyword cannibalisation
- SSL certificate and website security
- Structured data
… Just to name a few! Technical SEO is an all-inclusive process that includes any technical aspects that can inhibit (or enhance) the ranking potential of your website.
Landing Page Creation
Whether you are an e-commerce, service, or static business – you need to have landing pages that resonate with the services or products that you offer. Google wants to deliver hypersensitive search results that resonate with the search query of the user.
By way of an example, If you are looking to rank for the search terms “Black Jeans” it is not enough to have one landing page on your website with every colour and cut of jeans. You need to have landing pages that reflect the product or service that you are trying to sell. Our team will work with your business to identify landing page gaps on your website and put forward a plan to create these landing pages.
We use third party keyword research tools to understand where your landing page gaps exist and to understand how your competitors are getting their website traffic.
Page titles are one of the most crucial relevancy signals for SEO Brisbane. Page titles must communicate the purpose and content of your webpages. Your page titles need to convey an accurate representation of what is on your webpage using your most important keywords. In addition to being one of the most important onsite ranking factors, page titles also play a significant role in the way that your website appears in the search results which can have a significant influence on how many users click through to your site.
Meta Descriptions & Meta Data
Meta descriptions DO NOT directly impact your search rankings. Despite what many people think, Google announced confirmed back in 2009 that they do not include meta descriptions as a ranking factor. With that in mind, meta descriptions still play an essential role in carrying users from Google onto your website. Just because meta descriptions do not immediately affect where your website appears in the search engines results pages does not mean that they don’t have a meaningful influence on how many users click through to your site.
We’ve worked with multiple small to medium Brisbane business owners in the past who have seen a notable improvement in their click-through rate just by adjusting their meta descriptions.
When it comes to delivering an effective campaign and strategy, you do not need to be on the first page of Google (or other major search engines for that matter) for every keyword in your niche. Our SEO specialists prioritise optimising your website for the keywords that are going to drive your bottom line. Your unique SEO marketing campaign is designed to help your website rank higher for the keywords that will increase your organic traffic and drive your local online presence.
Our Brisbane SEO Experts love doing Local SEO in Brisbane for one really good reason – because it delivers huge impact for small to medium businesses. When done correctly, local SEO has the potential completely transform local businesses. By conducting thorough keyword research to understand what your potential customers in local Brisbane are searching for, our team can devise a local marketing strategy that increases relevant search engine traffic and puts your business on the first page of Google for highly competitive local search terms.
Internal Linking for Improved SEO Visibility
If you’ve worked with an SEO company or consultant in the past or you have some experience working with Brisbane search engine optimisation, then you know that backlinks play an essential role in the way that your website appears in Google. But did you know that you can use internal links (links between different pages on your site) to create a hierarchy for your content.
We will create an internal link structure for your website that will make sure search robots know what the essential content on your website is. Just like technical SEO, internal linking is an underutilised but highly efficient way to increase your search visibility, index rate, and overall online presence.
Off-site strategies apply to everything that occurs off your site that can influence your Google search engines visibility. Google uses more than 200 different ranking factors when deciding where websites will appear in search and SEO results, optimising your website for off-site search involves creating an online presence for your website that will improve its trustworthiness, relevance, and popularity. Off-site optimisation is a critical aspect of a successful SEO campaign. Over time, we will optimise the off-site aspects of your business SEO strategy that impact the way that Google ranks and prioritises the content on your website.
Google My Business (GMB)
Claiming and optimising your Google My Business listing plays a vital role in improving your online presence in the local search results. Google My Business (GMB) takes over from where successful crowdsource review websites like TripAdvisor and Yelp left off. Optimising your GMB listing is a crucial aspect in controlling your local visibility. GMB is the most potent citation that your business can receive and is an effective way to grow your business locally with free organic traffic. For business owners, it is free to register and manage your GMB listing.
Backlinks are crucial for your online visibility. The most recent data suggests that backlinks account for around fifty per cent of where your website appears on Google. We will help your website attain relevant, high quality links that dramatically improve your organic visibility and site authority. Link building must be white hat SEO, permanent, and should continue to form the backbone of your organic visibility for years to come. We focus on high-quality links that build trust with Google – not ones that try to manipulate the search engines for short term gain.
Some of the most important factors that we consider when building backlinks for our clients include:
• The authority of the referring domain
• The age of the referring domain
• The number of outbound links from the referring domain
• The anchor text used in the link
• The trust and authority of the referring website
• The age of the page where the link exists
In truth, there is a long list of factors that our local link building team considers when working on the off-site elements of our clients’ websites. Unlike some of our competitors, we do everything in house. If you ever have a question about your link building strategy or one of the links that we have acquired for your website, you’ll be able to speak directly to the head of links that has got that link for you.
Years of industry experience tells us this; Yes, your website must contain high quality content that is relevant to your target audience. But to get the best results, your website content is not enough on its own. Quality links are the element that will push your content marketing to the next level. Your domain name strength relies on the number of links that search engines see going to your website. To get results, your quality content needs to be supported by quality links.
Customised Monthly Reports
Ready to grow your businsess? The success of organic marketing campaigns begins and ends with SEO reporting. Before we begin work on your website, we use Google Analytics and Google Search Console to establish baseline data figures for your websites. As we progress, we use this data to measure the effectiveness of our work and understand how you have grown.
There are too many marketing companies sending generic, mindless reports – we are not one of them. Our SEO specialists will take the time to pull apart the data and understand the reason behind changes. Using this data, we can create data-driven, customised solutions.
When we start working with you, we take the time to understand the metrics that matter to you. As such your monthly report will be created using the KPIs that matter most to your business.
Sustainable Digital Marketing Solutions
For every SEO Brisbane campaign that we undertake, our core mission remains consistent — to significantly enhance your visibility and skyrocket the quantity and quality of leads that your business really need to be successful. Results driven, quality SEO begins and ends with acquiring page one real estate and delivering a substantial return on investment. Quick wins are one thing, sustainable website traffic that with a track record for lasting visibility in search engines is another all together.
Want to get real results for your business? We highly recommend that you get started as soon as possible. Search engine optimisation is a complicated, but repeatable process. Each website and each client that we deal with is unique; however, the underlying principles remain the same for results. It doesn’t matter if you’re operating a service or product-based industry. If you’re looking for a way to improve your local SEO or national search visibility, then Safari Digital is here to deliver lasting, real results. We are a small, knowledgeable team of SEO experts committed to helping business owners grow.
Call us today on (02) 8006 9002 or head to the contact page to arrange your consultation. Once we have conducted an SEO audit of your website, we can then put together a plan to drive more organic traffic to your website.