SEO Brisbane Professionals

Before we go into the nuances of search engine optimization, we first need to answer the most important question – is SEO still effective in 2021?

At the beginning of each year, voices from the different corners of the digital marketing world insist that SEO is no longer effective. And you know what? Each year we continue to help businesses in Brisbane to grow with SEO services. SEO is not dying, but what is dying is short-sighted SEO tactics that prioritise short term wins over long terms gains. Our approach to SEO Brisbane is geared towards growing your business this year, next year, and in three years from now.

Digital marketing companies that proclaim that SEO is no longer effective simply have not adapted to the way that SEO works in 2021. Google algorithm updates such as Panda, Penguin, and Hummingbird made it more difficult than ever to ‘cheat the system’ – which is a good thing! Google algorithm updates are designed to weed out low quality sites, and reward websites that prioritise the user experience over manipulative tactics.

Here is the truth. SEO is more complex than ever before. The short sighted SEO tactics that were used three years ago or even two years ago are no longer effective. In 2021, our Brisbane SEO services prioritise a long-term approach to organic visibility and traffic. We put the user at the forefront of each decision that we make and ensure that our SEO approach is inline with Google guidelines and future proof against algorithm updates.

Maybe, maybe not. 

Here is what most SEO companies won’t tell you.

Your business may be a good fit for search engine optimisation, or there could be a more effective way to invest your digital marketing budget.

“Should we Partner with a Brisbane SEO Company” is rarely a straightforward “yes” or “no” answer even more so when you are seeking that advice from an SEO company. That would be the same as a Zebra asking a Lion if it’s safe to walk the Sahara. From what we have observed, there are plenty of Lions urging you to take a walk the desert without the best interests of your business in mind.

Transparency is the most crucial element of any successful SEO partnership. However, it is hard to find when you’re dealing with an SEO Agency in Brisbane. The online marketing sector is overwhelmed by sales assistants and sharks trying to make a quick buck. The same companies are promising you Gucci and giving you Guess.

At Safari Digital, we don’t work with everyone – and we are proud of it. It could be the thing me from ever owning a really nice car (sad face) or buying a house in Teneriffe (double sad face). But, it’s the moral approach when it comes to offering online marketing services. Safari’s SEO specialist team will help you to generate meaningful, lasting organic traffic.

As a rule of thumb, around forty per cent of the businesses and individuals that we receive enquiries from are not the right fit for our services. Here are a few of the most common reasons that we will not work with all prospective clients.

1. You have a revolutionary product or service that lacks widespread understanding. In the words of Henry Ford: “If I had asked people what they wanted; they would have said faster horses”. We can apply the same metaphor to innovative products and services marketed with search engine optimisation. Users must know that your product or service exists before we can help with SEO.

2. Your industry may not be the right fit for SEO services. It does not matter if we are the best SEO Brisbane Company if your product or service does not have search demand. In some cases, businesses would be wiser to invest their digital marketing resources into Social Media or Google Ads.

3. You need instant results. SEO is a compounding effort – the longer you are doing it, the easier it is to rank. The most challenging aspect of SEO is the beginning when you are just starting to get recognition in Google. Some agencies will promise you significant results in the first 2-months, but we like to be upfront. If someone promises you substantial developments in the first few months of work, it may be worth thinking twice about the legitimacy of their claims.

It doesn’t matter which way you look at it – 2020 has been a disastrous year for some industries. Brisbane has not been immune to Australia’s lockdowns and the business impacts that followed them. If you are one of the hundreds of business that have been affected by the city-wide lockdowns in Brisbane – then you may be looking to evolve the way that you do business in 2021.

The reality is simple – no SEO expert in Brisbane has experience working with businesses in the conditions that 2020 has presented to the economy. That being said, the best Brisbane SEO companies should be able to help you steer through the maze of challenges that have been presented to your business.

We are the most transparent and honest SEO Brisbane company – bar none. If you are looking to examine your organic marketing strategy or want a customised SEO audit of your website to see where your high-level possibilities for growth lie, then get in touch with us today to find out how your business can navigate the uncertainty of 2020 into a prosperous 2021 and beyond.

It’s a fair question. After all, there are plenty of SEO companies in Brisbane who claim to be the best in the industry. Like in any trade, there are good practitioners, and there are not-so-good ones. We strongly believe that we continue to be the best SEO company for a few very good reasons.

1. We don’t do paid digital advertising to win over clients. We are of the belief that SEO companies who rely on paid digital marketing mediums like Google Ads and Facebook Advertising to push their SEO are comparable to a car salesman who sells cars for Toyota, but drives home in a Nissan at the end of each workday. If you don’t honestly believe in the value of your own SEO strategies, then why are you trying to sell them to customers?

All of our SEO clients have found us through organic search. In fact, if you are reading this right now, the chances are that you were searching for ‘SEO Brisbane Services’ when you found Safari Digital. Don’t get us wrong, Social media advertising and Google Ads are great marketing platforms; but if you’re going to promote the power of your SEO service offerings – you should be able to organically rank your own website.

2. The SEO specialist who established this company is the same person writing this content, consulting with clients, and overseeing every single element of our in-house SEO strategies. To make sure that we are producing the same, industry-leading SEO service that got Safari Digital to the first page of Google for some of the most challenging search terms in the industry, Liam Ridings (that’s me, the guy in the picture above) continues to oversee every component of the SEO that we execute for our clients.

All too frequently, the SEO consultants who founded an SEO agency get side-tracked with company growth and plans and cease to provide the same SEO practices for their clients that served to grow their own website. Our core competency is producing cutting edge SEO practices that allow businesses to grow; we employ dedicated SEO consultants who are passionate about search marketing and how it can benefit others. Our focus on strengthening in-house expertise means that our SEO consultants are amongst the most enthusiastic, passionate, and knowledgeable talents in the industry.

3. We are the most transparent SEO Agency – guaranteed. Here’s something that we do that we’re confident no other SEO company in Brisbane does: we often turn away clients whose business model is not a good fit for our SEO service. The reality is, some industries are well suited for search engine optimization; some industries will perform better with other digital marketing services.

If we believe that your company is better off investing in alternative digital marketing services – we’ll be the first to let you know. We’re not here to sell you the dream. We’ll be upfront about the time, resources, and investments required for our SEO Brisbane Services. False promises lead to unsatisfied clients. If we think there is a more suitable way for you to spend your marketing budget – we have a network of entrusted partners who we are happy to put you in contact with.

4. We don’t do direct debit or lock-in contracts. As a company, we don’t like being locked into a contract or having money taken out of our account without permission, so we don’t force it upon our own clients. If your situation changes or you don’t want to go on with your SEO Campaign for whatever reason (we get it, circumstances can change), you’re free to withdraw from your SEO campaign at any point with 30-day’s notice.

5. Your SEO consultant won’t be ‘in a meeting’ every time you try to reach them. At this stage, around 80% of our clients confer directly with the founder of Safari (that’s still me, writing this text), the rest will deal with a single SEO consultant for their campaign. We don’t use account managers, and we don’t outsource SEO services to any offshore companies. Our SEO Agency is operated by a lean, knowledgeable group of SEO consultants who will happily answer any queries about your search engine optimisation campaign or the SEO strategies that we are implementing for your business.

If you’re reading this, chances are you’re a business or website who was searching for SEO in Brisbane. If that’s the case, you’re seeing the power of Search Engine Optimisation first hand.

If you’ve been researching Brisbane search engine optimisation services for your business or website, you’ve probably read a lot of conflicting information. The truth is, there are thousands of contradictory articles about. All you really need to know is that SEO is a repeatable process that is used to send signals to search engines (such as Google and Bing) that your pages are worth showing in the Search Engine Results Pages.

Search engines like Google use a complex mathematical formula with over 200 signals to determine its ranking algorithm. As a dedicated team of SEO experts, it’s our job to understand and implement the most important ranking factors so that you can out-rank and outperform your competition with the right SEO strategy.

Unlike some of our competitors, we understand that what matters most to your business isn’t ranking charts or theoretical traffic. Our SEO consultants are obsessed with ROI. We drive highly-relevant traffic to your website by targeting the most lucrative and profitable keywords and key phrases for your business.

Whether you are amongst the hundreds of business owners wanting to drive local, high-converting traffic to your business with a dedicated Brisbane Local SEO strategy, or you’re looking to break into the national or international market, we can build the blueprint for your success.

We are a growing business – just like you. Our ability to implement highly effective, white hat SEO strategy has allowed us to grow into the successful Brisbane SEO Company that we are today. Unlike other SEO Agencies, 100% of our clients find us through searching for “Brisbane SEO Agency”. We have never spent a cent on online marketing (outside of implementing our own SEO strategy).

Every one of our potential customers has found us on the first page of Google for relevant SEO content that we have created. We believe that if we can rank in a highly competitive industry amongst professional SEO agencies and SEO specialists, we can do it in any industry.

Like you, we started out with a domain name, a domain authority of zero, basic web design, and a goal to grow our online presence to attract potential customers. Within 3 months, we won our first client through implementing our own SEO strategy. Within 6 months, we had a small portfolio of clients. Since then, we have continued to grow rapidly by implementing the same strategy that major search engines love. We focus exclusively on SEO and do not dabble in web design or any other areas of online marketing.

Our Brisbane team is comprised of a small, talented team of Brisbane SEO experts that have a track record of helping Local Brisbane companies to stand out in the major search engines with time-tested SEO strategy. If you’re interested in optimising your website or would like to find out what SEO marketing strategy can do for your business, get in touch with our online marketing experts.

Unlike pay per click marketing, the impact of an effective SEO campaign will continue to benefit your business for months and years into the future. The competition in your industry, the strength of your competitors, and the work that went into your SEO campaign will all impact how long you can expect to maintain your position on the first page of Google.

SEO has a compound effect – the longer you have been doing SEO, the easier it will be to maintain your position in the search engine results pages. If you have worked with a reputable SEO consultant or agency in the past, it will be much easier to maintain and enhance your position in the search results than a business who completed a one-off SEO campaign that only lasted a few months. Your initial strategy session will help us to map out your goals and KPI’s for success.

Asking how much SEO costs is a lot like asking how much a car costs – it all comes down to quality and efficiency. Let’s start this off by saying that we are not the cheapest SEO provider, but we are also not the most expensive. We are confident in saying that we deliver value above and beyond other Brisbane SEO companies.

Search engine optimisation pricing for your business and your campaign will depend entirely on the amount of resources, effort and time that is required to help your business to achieve exceptional SEO results. We do not have an SEO price list and we do not offer pre-determined SEO packages in Brisbane. Your personalised SEO quote will be based on your objectives and a myriad of other factors that will impact SEO cost in Brisbane. Some of those factors include:

• The age and history of your website domain
• The health and starting position of your website
• The amount of new pages and new content that needs to be created to help you reach your SEO goals.
• The competition of your location (especially important for local SEO campaigns) and the competition within your industry.
• Previous SEO work that has been carried out on the website – building on the work of another SEO provider could mean there is less work required from our end to help you reach your goals.

Providing the best SEO in Brisbane takes trust, patience, and belief from our clients. We are not the most expensive SEO company in Brisbane, but we are also not the cheapest. If you are after for the cheapest SEO in Brisbane, you’ll need to make your way to page three or four of Google to find them. There’s an excellent reason that you found us on page one of Google – we know what we are doing.

SEO is about delivering value. We’ve seen far too many companies that use cheap Brisbane marketing services only to end up spending thousands of dollars and end up with less traffic than when they started. If you’re going to invest in SEO, work with a provider that talks about value delivered, not an arbitrary SEO package or checklist.

Keyword research and keyword selection play an essential role in the way your website appears in Google. Before we can get started on building a lasting lead generation funnel for your business, we need to understand which keywords are going to drive your online presence, grow online visibility, and lead to major search engine visibility improvements.

Keyword research is the first step in the SEO process.

Working with a dedicated SEO Brisbane company means that you’ll be working with dedicated SEO consultants who understand which keywords are going to drive your business forward and deliver a tangible return on investment for our SEO campaigns.

When it comes to keyword selection, there’s one thing that our Brisbane SEO team understands – your digital marketing success (particularly in SEO) depends on your ability to step outside the role of a business owner and get in the mind of your target clientele. Business owners, marketing managers, and internal staff are often too close to the business to be able to understand what is really required. Employing the help of an SEO expert at Safari Digital means that you have access to market-leading, advanced SEO tools that allow us to separate preconceived ideas from cold hard data. Our SEO process involves dissecting keyword research data to make informed SEO decisions for the business owner. Our digital marketing strategy is about delivering, real results that push your business forward and that starts with using advanced SEO techniques to dissect and interpret data so that we can implement the best possible on-page SEO strategy.

Our initial strategy session will involve high-touch interaction between the business owner (or marketing manager) and our Brisbane search engine optimization team to make sure that we understand your business, how you perceive the challenges for building organic traffic in your market and where we can deliver real results for your business. Your initial strategy session will uncover on-page keyword deficiencies from local search all the way through to national level search terms. For local search, this means uncovering which keywords your local market is using to find your competitor sites in the search engines. For larger, national-level searches, this means understanding the scope of your market and what would be required to put your business on the national map.

Paying for advertising is expensive. 84% of Google’s revenue in 2018 was derived from advertising. Those ads that appear in the middle of articles and scattered throughout organic search results, that’s all Google Advertising.

The scary thing is, Google Advertising (AdWords) is getting more expensive by the day. In order to reduce paid advertising and create a lasting and sustainable revenue stream for your business, you need SEO.

To get seen by potential customers, your site and its content need to be optimised so that Google can read it and visitors can enjoy it. SEO is a delicate balancing act; your website needs to appeal to major search engines like Google without sacrificing the user experience.

Google doesn’t want to show just any website to its searchers, it wants to show websites that are valuable to the user. Effective SEO search engine optimisation Brisbane strategies involve understanding how to curate information in a way that search engines can understand, and users can enjoy.

Working with a Brisbane SEO expert at Safari Digital delivers a tangible increase in search engine visibility for your business. But that’s not how we will measure the success of your SEO campaign. We stand by the belief that an increase in search engine visibility due to SEO is only beneficial when we can back it up with a measurable ROI after a set period of time.

There is a very clear difference between research phrases and buying phases when it comes to SEO. For example, take the 2 phrases: “Lounges” and “3 Seat Fabric Lounge Brisbane”. The first phrase may have a much higher search volume (which looks great on paper), whereas the second phrase has a lower search volume and a much higher purchase intent. We target key phrases that put your business in front of customers right when they are ready to buy.

Our approach to delivering the best Brisbane SEO services has been developed and refined by working with clients in almost every industry. SEO is dynamic and we never stop learning.

We’ll do a full analysis of your website, content and current position in order to understand what is holding you back and make sure we know exactly where you sit in the market.

Once we’ve identified changes that can be made both on and off-site, we will then research keywords and key phrases which are going to drive traffic for your business. We take the time to research your competitors and implement strategies to help you outrank them for their most lucrative keywords.

Once we have all of the information we need, we then curate and create content to improve your search engine visibility and user experience.

When we have completed onsite optimisation, we will then begin link building for your website. Link building or ‘backlinks’ are an ongoing element of your Brisbane SEO campaign. We practice safe, progressive link-building strategies that will build the trust and authority of your website.

We are not the only digital marketing agency in Brisbane, in fact, there are dozens (probably hundreds) of SEO Brisbane specialists who are all claiming to have the secret recipe for SEO success.

The best Brisbane digital marketing agency should treat your site and your business goals with the same care and respect as they treat their own site. The fact of the matter is this – the top SEO providers have a dedicated internal marketing team that works solely on their own online marketing pursuits and another team that works on their client’s websites. Being the leading SEO company means giving the same level of care to client sites that you apply to your own marketing efforts. It seems straight forward; however, the knowledge gap between the internal and external SEO teams is often vast.

At Safari Digital, we achieve exceptional results for by executing the cutting edge SEO strategies that allowed us to appear on the first page of the Google search results when you were looking for the best SEO consultants in the city. To achieve outstanding results, we use SEO strategies that employ a level of detail that is second to none. Each SEO campaign is tailored to the unique requirements of our clients by ensuring that we know their target audience and unique business goals.