SEO Brisbane

SEO Brisbane is a search query used by companies and individuals in Brisbane to connect with search engine optimisation agencies in Queensland. According to data insights from the third-party SEO tool Semrush in 2022, the search term ‘SEO Brisbane’ is searched in Google 4,400 times each month in Australia. On top of that, a further 1,000 users searched for ‘SEO Company Brisbane’, and 880 users searched for ‘SEO Services Brisbane’ in Google each month.  

As an SEO provider, Safari Digital identified this as an essential ranking search term to connect with prospective clients in Queensland. We use similar data insights and planning to determine how our clients can use organic search marketing to connect with their target market in Google. Our goal is to identify transactional search terms that can encourage motivated customers to visit your website and make a purchase.

Just like anything, different companies offer different levels of service and results. We are always disappointed (and disheartened) by other companies that offer SEO services without delivering any on-site or off-site changes that are going to benefit their clients. Generally speaking, most of the companies that we work with have invested in search engine optimisation in the past and have a mixed bag of result and experiences to show for it.

Companies that offer web hosting, website development, social media marketing, graphic design, AND Brisbane search engine optimisation (SEO) as a service are rarely going to be experts in any of these fields. Agencies that stretch their resources thinly across a broad range of disciplines end up being OK at a large number of things, without really specialising.

Our SEO takes a focussed approach. We do not get caught up with Google Ads or Graphic Design – we spend all of our time obsessing over SEO services and ensuring that we understand the process in a way that very few individuals in Australia do. Importantly, we also limit the number of clients we work with at any one time to ensure that we have the resources to provide the level of service that is required to get results. We do not stretch ourselves across hundreds of clients at any one time. We work with a select group of businesses that we know that we can help.

Yes, SEO continues to be a highly effective digital marketing startegy for businesses that are looking to improve their online presence.

Digital marketing companies that proclaim that SEO is no longer effective simply have not adapted their approach. Google algorithm updates such as Panda, Penguin, and Hummingbird made it more difficult than ever to ‘cheat the system’ – which is a good thing.

Google algorithm updates are designed to weed out low quality sites, and reward websites that prioritise the user experience over manipulative tactics.

The truth is, ranking #1 in Google is more complex than ever before. The short sighted tactics that were used three years ago or even two years ago are no longer effective. In 2022, our Brisbane SEO services prioritise a long-term approach to organic visibility and traffic. We put the user at the forefront of each decision that we make and ensure that our approach is inline with Google guidelines and future proof against algorithm updates.

Search engine optimisation services are the most powerful way to improve your business at scale. As the leading SEO company Brisbane, we help businesses just like yours to reach potential customers and acquire lucrative leads that drive your business forward.

If you arrived on this webpage, you are experiencing the power of SEO first-hand. Ranking for the search term “SEO Brisbane” is one of the most challenging keywords in Australia. Think about it; all of our competitors are marketing professionals and competing agencies who are all vying for your business. If we can rank Safari Digital at the top of the Google search results in the most competitive industry in the country, just imagine what we can do for your business.

A lot of agencies talk the talk, but if they can’t rank their own digital marketing website, it’s hard to believe they can do it for their clients. If you want to better your competitors, it makes sense to work with the best SEO agency who understand the ranking factors behind your current search position.

We are the most trusted SEO company Brisbane has to offer, working exclusively with businesses who want to improve their organic visibility. We have worked with businesses across a wide range of niches, and we know the formula for more organic traffic and long term, sustainable white hat results.

The one thing that you need to know about search engine optimisation is that it is always changing and evolving. Nothing is ever quite where you left it, and the websites that are successful are those that continue to grow and evolve. As a dedicated SEO Agency Brisbane, it is our role to understand how these changes affect our clients’ websites.

On-page keyword usage is the most important on-site ranking factor. Getting your on-page SEO strategy right is the first step in each successful SEO campaign that we undertake. Conducting thorough keyword usage and implementing a comprehensive on-page strategy is the most important thing that we can do for your website.

We consider essential factors such as keyword trends, keyword difficulty, keyword intent, and competitor insights are an essential part of delivering a comprehensive SEO Brisbane service. Working with Safari Digital means partnering with SEO experts that understand the importance of on-page SEO.

Once we have all of the on-site elements in place, we then consider off-site factors such as Backlinks and ongoing content marketing to ensure that your website appears for the right search terms. SEO is an ongoing process; we constantly update and optimise websites to ensure that they stay fresh and relevant.

Search results change daily.

The most important thing to understand about SEO is that it is constantly changing. Nothing is ever where you left it and if you stand still – you will get left behind.

As a dedicated SEO Agency, we are able to spend more time understanding what these changes mean for Brisbane business owners. While some agencies need to keep up to date with eight or ten different marketing specialists, we only need to focus on one. Our team keep an eye on changes that come through the major search engines and are able to pre-emptively implement on-site changes to suit.

The real winners in SEO are the companies the keep working. If you leave your website in a static state, you can expect that results will stay the same or go down over time. As such, it’s important that you keep working away to ensure that you stay ahead of your existing competitors, as well as the new businesses in your industry that crop up.

Ranking on page 1 is the ultimate litmus test for an SEO provider.

At Safari Digital, 100% of our enquiries and leads come through ranking for highly competitive industry search terms. We implement our own SEO strategy to show up for some of the most competitive search terms in Australia.

Unlike some of our competitors, we don’t use Google Ads or Facebook marketing to push our search engine optimisation services. In fact, we believe that if an SEO company cannot rank their own website, then they should not be trying to pedal SEO services to customers. It’s a harsh reality, but unless you are working with a company that knows how to rank their own website, then there is a slim chance that they will be able to help yours to rank.

Put it this way, if a digital marketing company in Brisbane cannot rank their own website for industry relevant search terms, what chance do they have of helping you?

Here is what most companies won’t tell you.

The efficacy of SEO services depends entirely on your business model, your industry and your unique circumstances.

Your business may be a good fit for SEO, or there could be a more effective way to invest your digital marketing budget.

Transparency is the most crucial element of any successful partnership. However, it is hard to find when you’re dealing with an SEO Agency in Brisbane. The online marketing sector is overwhelmed by sales assistants and sharks trying to make a quick buck. The same companies are promising you Gucci and giving you Guess.

At Safari Digital, we don’t work with everyone – and we are proud of it. It could be the thing me from ever owning a really nice car (sad face) or buying a house in Sunshine Beach (double sad face). But, it’s the moral approach when it comes to offering online marketing services. Our specialist team will help you to generate meaningful, lasting organic traffic.

As a rule of thumb, around forty per cent of the businesses and individuals that we receive enquiries from are not the right fit for our services. Here are a few of the most common reasons that we will not work with all prospective clients.

1. You have a revolutionary product or service that lacks widespread understanding. In the words of Henry Ford: “If I had asked people what they wanted; they would have said faster horses”. We can apply the same metaphor to innovative products and services marketed with SEO. Users must know that your product or service exists before we can help with SEO.

2. Your industry may not be the right fit for our services. It does not matter if we are the best SEO Brisbane Company if your product or service does not have search demand. In some cases, businesses would be wiser to invest their digital marketing resources into Social Media or Google Ads.

3. You need instant results. SEO is a compounding effort – the longer you are doing it, the easier it is to rank. The most challenging aspect of any campaign is the beginning when you are just starting to get recognition in Google. Some agencies will promise you significant results in the first 2-months, but we like to be upfront. If someone promises you substantial developments in the first few months of work, it may be worth thinking twice about the legitimacy of their claims.

If we believe that your business can benefit from a Brisbane SEO campaign, then we will work with you – it really is that simple. If we believe that you will get more value and a higher ROI from another digital marketing medium – then we will tell you.

There are too many SEO companies that will take on everyone without considering whether they can help that Brisbane business. Unlike most other agencies, we do not have a sales team. That means that when you talk to us on the phone, you will speak directly with the search engine optimisations specialists that will work on your website. Because there is no disconnect and our staff is not incentivised by selling SEO (don’t worry, we incentivise them in other ways!), it means that you will get an honest appraisal of your website.

A healthy working relationship begins and ends with transparency. Like you, we are tired of professional service providers that over promise and underdeliver. Our caveat for working with a business is very simple. If we can help you grow, we will work with you. If your customers are search for your goods and services through other channels, then we will point you in the right direction.

If you’re reading this, chances are you’re a business or website who was searching for SEO in Brisbane. If that’s the case, you’re seeing the power of SEO first hand.

If you’ve been researching search engine optimisation services for your business or website, you’ve probably read a lot of conflicting information. The truth is, there are thousands of contradictory articles about. All you really need to know is that SEO is a repeatable process that is used to send signals to major search engines (such as Google and Bing) that your pages are worth showing in the organic search results.

Google uses a complex mathematical formula with over 200 signals to determine its ranking algorithm. As a dedicated team of SEO Brisbane experts, it’s our job to understand and implement the most important ranking factors so that you can out-rank and outperform your competition with the right SEO strategy.

Unlike some of our competitors, we understand that what matters most to your business isn’t ranking charts or theoretical traffic. Our SEO consultants are obsessed with ROI. We drive highly-relevant traffic to your website by targeting the most lucrative and profitable keywords and key phrases for your business.

Whether you are amongst the hundreds of business owners wanting to drive local, high-converting traffic to your business with a dedicated Brisbane Local SEO strategy, or you’re looking to break into the national or international market, we can build the blueprint for your success.

We are a growing business – just like you. Our ability to implement highly effective, white hat SEO strategy has allowed us to grow into the successful Agency that we are today. Unlike other Agencies, 100% of our clients find us through searching for our organic search presence. We have never spent a cent on online marketing (outside of implementing our own SEO strategy).

Every one of our potential customers has found us on the first page of Google for relevant content that we have created. We believe that if we can rank in a highly competitive industry amongst professional SEO agencies and specialists, we can do it in any industry.

Like you, we started out with a domain name, a domain authority of zero, basic web design, and a goal to grow our online presence to attract potential customers. Within 3 months, we won our first client through implementing our own strategy. Within 6 months, we had a small portfolio of clients. Since then, we have continued to grow rapidly by implementing the same strategy that Google loves. We focus exclusively on SEO and do not dabble in web design or any other areas of online marketing.

Our team is comprised of a small, talented team of experts that have a track record of helping Local Brisbane companies to stand out  with time-tested strategy. If you’re interested in optimising your website or would like to find out what an organic marketing strategy can do for your business, get in touch with our online marketing experts.

Unlike pay per click marketing, the impact of an effective campaign will continue to benefit your business for months and years into the future. The competition in your industry, the strength of your competitors, and the work that went into your SEO campaign will all impact how long you can expect to maintain your position on the first page of Google.

Every dollar that you spend on SEO is developing your business for the future. Unlike Pay Per Click advertising strategies through Google AdWords or social media channels, the advantages that you gain from working with an experienced specialist will proceed to help your company for years after you’ve paid your last invoice.

Asking how much SEO costs is a lot like asking how much a car costs – it all comes down to quality and efficiency. Let’s start this off by saying that we are not the cheapest agency, but we are also not the most expensive. We are confident in saying that we deliver value above and beyond other SEO companies.

The cost of your campaign will depend entirely on the amount of resources, effort and time that is required to help your business to achieve exceptional results. We do not have an online price list and we do not offer pre-determined SEO packages. Your personalised quote will be based on your objectives and a myriad of other factors that will impact SEO cost. Some of those factors include:

• The age and history of your website domain
• The health and starting position of your website
• The amount of new pages and new content that needs to be created to help you reach your goals.
• The competition of your location (especially important for local campaigns) and the competition within your industry.
• Previous work that has been carried out on the website – building on the work of another provider could mean there is less work required from our end to help you reach your goals.

Providing the best SEO in Brisbane takes trust, patience, and belief from our clients. We are not the most expensive SEO company, but we are also not the cheapest. If you are after for the cheapest SEO service, you’ll need to make your way to page three or four of Google to find them. There’s an excellent reason that you found us on page one of Google – we know what we are doing.

We’ve seen far too many companies that use cheap marketing services only to end up spending thousands of dollars and end up with less traffic than when they started. If you’re going to invest in SEO, work with a provider that talks about value delivered, not an arbitrary package or checklist.

Google uses keywords to determine which search queries your website should appear for in the search engine results.

Keyword research and keyword selection play an essential role in the way your website appears in Google. Before we can get started on building a lasting lead generation funnel for your business, we need to understand which keywords are going to drive your online presence, grow online visibility, and lead to major search engine visibility improvements.

Working with a dedicated SEO Brisbane company means that you’ll be working with dedicated SEO consultants who understand which keywords are going to drive your business forward and deliver a tangible return on investment for our campaigns.

Paying for advertising is expensive. 84% of Google’s revenue in 2021 was derived from advertising. Those ads that appear in the middle of articles and scattered throughout organic search results, that’s all Google Advertising.

The scary thing is, Google Advertising (AdWords) is getting more expensive by the day. In order to reduce paid advertising and create a lasting and sustainable revenue stream for your business, you need SEO.

To get seen by potential customers, your site and its content need to be optimised so that Google can read it and visitors can enjoy it. SEO is a delicate balancing act; your website needs to appeal to Google without sacrificing the user experience.

Google doesn’t want to show just any website to its searchers, it wants to show websites that are valuable to the user. Effective SEO Brisbane strategies involve understanding how to curate information in a way that search engines can understand, and users can enjoy.

We are not the only digital marketing agency in Brisbane, in fact, there are dozens (probably hundreds) of SEO specialists in Queensland who are all claiming to have the secret recipe for SEO success.

The best Brisbane digital marketing agency should treat your site and your business goals with the same care and respect as they treat their own site. The fact of the matter is this – the top SEO providers have a dedicated internal marketing team that works solely on their own online marketing pursuits and another team that works on their client’s websites. Being the leading SEO company means giving the same level of care to client sites that you apply to your own SEO efforts. It seems straight forward; however, the knowledge gap between the internal and external SEO teams is often vast.

At Safari Digital, we achieve exceptional results for by executing the cutting edge SEO strategies that allowed us to appear on the first page of the Google search results when you were looking for the best Brisbane SEO experts. To achieve outstanding results, we use SEO strategies that employ a level of detail that is second to none. Each SEO campaign is tailored to the unique requirements of our clients by ensuring that we know their target audience and unique business goals.

Yes. Increased brand awareness is one of the key benefits of an effective organic strategy. When done correctly, SEO is one of the most effective ways to increase brand awareness at scale.

Think about it like this, if your business appears in Google for a myriad of search terms related to your industry, then you are going to build trust. Companies who appear for a broad spectrum of industry specific search terms can quickly become a leading authority in their industry.

You don’t have to have aspirations of global recognition in order to benefit from the increased brand awareness that you get through SEO. As a group of organic search specialists, our primary goal is to generate organic traffic and leads for your business. Our secondary goal is to establish your business as an industry leader so that users associate your brand or company with trust and authority.

Unlike other online marketing channels, the scope of SEO is only limited by the number of keywords that you wish to target. We can create hundreds of pages and resources that appear in front of your target market – it really depends on your aspirations.

The most important thing to know about SEO is that it is dynamic. Nothing is ever where you left it, and you need to continuously tweak and enhance your website to stay ahead of the opposition.

Google is continually scanning pages and updating rankings to serve content that best addresses the need for its users. Google processes thousands of updates each year. Most of them are imperceptible, while others can have huge ranking implications for a business.

We spend all of our time monitoring changes to search engines, keeping up with the latest algorithm changes, and staying on top of the SERPs. Unlike other digital marketing agencies who offer a whole medley of services, we focus solely on SEO services.

SEO is extremely competitive in Brisbane. As the third largest city in Australia, you will be competing against some of the toughest competition in the country.

Depending on your industry, there are hundreds (or thousands) of businesses all competing for the number one spot on search engines. If you’ve noticed a competitor who is regularly appearing on page 1 for the same search terms that you want to be ranking for, they have likely worked with a digital marketing agency at some point in the life of their website. That means that they have implemented strategies that have helped them get to the top of Google.

If you want to catch and exceed them, you need to work with a team of SEO experts who understands why that business is ahead of you and why you need SEO to bridge the gap.

No, sorry. We only offer SEO services.

At Safari Digital, we concentrate on executing white hat SEO strategies that will increase your search visibility for years to come. Our aim is to build a long term, sustainable and scalable model that will continue to serve your business for years after you have paid your final bill.

Brisbane is an incredibly competitive market, to get to the top of the search results, we first need to evaluate your opposition. We are the most upfront SEO company Brisbane has to offer; we don’t focus on taking you to the top of Google for random keywords so that will look good in a report that we send through. We want to get your business to page one for keywords that are going to grow your business further. The success of our Brisbane SEO campaigns is measured by how much we can grow your business.

Backlinks are crucial for your online visibility. The most recent data suggests that backlinks account for around fifty per cent of where your website appears on Google. We will help your website attain relevant, high-quality links that dramatically improve your organic visibility and site authority. Link building must be white hat SEO, permanent, and should continue to form the backbone of your organic visibility for years to come. We focus on high-quality links that build trust with Google – not ones that try to manipulate the search engines for short term gain.

Some of the most important factors that we consider when building backlinks for our clients include:

• The authority of the referring domain
• The age of the referring domain
• The number of outbound links from the referring domain
• The anchor text used in the link
• The trust and authority of the referring website
• The age of the page where the link exists

Unlike some of our competitors, we do everything in house. In truth, there is a long list of factors that our local link building team considers when working on the off-site elements of our clients’ websites. If you ever have a question about your link building strategy or one of the links that we have acquired for your website, you’ll be able to speak directly to the head of links that has got that link for you.

Years of industry experience tell us this; Yes, your website must contain high-quality content relevant to your target audience. But to get the best results, your website content is not enough on its own. Quality links are the element that will push your content marketing to the next level. Your domain name strength relies on the number of links that search engines see going to your website. To get results, your quality content needs to be supported by quality links.

The success of organic marketing campaigns begins and ends with SEO reporting. Before we begin work on your website, we use Google Analytics and Google Search Console to establish baseline data figures for your websites. As we progress, we use this data to measure the effectiveness of our work and understand how you have grown.

There are too many marketing companies sending generic, mindless reports – we are not one of them. Our SEO specialists will take the time to pull apart the data and understand the reason behind changes. Using this data, we can create data-driven, customised solutions.

When we start working with you, we take the time to understand the metrics that matter to you. As such your monthly report will be created using the KPIs that matter most to your business.

Citation building or NAP (name, address, phone number) link building refers to online mentions of your business across various websites. Citations can be very beneficial for local businesses, particularly those focusing on building a local SEO presence. Some examples of citation links include:

• Social profiles (Facebook, Linkedin)
• Yellow Pages
• Trip Advisor
• Yelp
• Foursquare

On their own, citations have a very small impact on your SEO ranking. However, dozens of different, high-quality citations can increase legitimacy, improve local SEO rankings, drive referral traffic, and provide reference points (such as reviews) that customers can use in their decision-making progress.

Claiming and optimising your Google My Business listing plays a vital role in improving your online presence in the local search results. Google My Business (GMB) takes over from where successful crowdsource review websites like TripAdvisor and Yelp left off. Optimising your GMB listing is a crucial aspect in controlling your local visibility.

GMB is the most powerful citation that your business can receive and is an effective way to grow your business locally with free organic traffic. It is free to register and manage your GMB listing for business owners. Google business also provides a method for businesses to succinctly communicate updates to trading hours, new promotions, or change of address to customers.

Technical SEO refers to the technical aspects of your website that affect the way that it appears (and ranks) in Google. Making your website fast, accessible, easy to render, and crawlable for Google search bots are the three pillars of effective SEO. In the first month fo your campaign, we’ll look at the technical factors that matter to your website and implement the necessary fixes and improvements.

Some of the technical aspects that we will address when conducting a technical SEO audit of your website include:

• Website Speed
• Accessibility
• Broken Pages (3XX/4XX status codes)
• Robots.txt File
• Sitemap
• Dead Backlinks
• Duplicate content (onsite and offsite)
• Keyword cannibalisation
• SSL certificate and website security
• Structured data
• … Just to name a few! Technical SEO is an all-inclusive process that includes any technical aspects that can inhibit (or enhance) your website’s ranking potential.

The quantity and quality of content creation on your website plays a significant role in ranking your site higher in search engine results. A recent study revealed that the average length of content for pages that appear on the first page of Google is 1890 words. If you are a website with dozens, hundreds, or even thousands of landing pages, the prospect of creating that many words per page to show up on page 1 of Google is nothing short of scary.

Our SEO Brisbane consultants will use keyword research to identify transactional, navigational, and informational search terms that we can target across various pages on your site. The secondary advantage to building high-quality content is that you will naturally earn backlinks which will, in turn, increase your overall domain authority and make it easier to rank content in the future.

Title tags or Page titles are one of the most crucial relevancy signals for SEO Brisbane. Page titles must communicate the purpose and content of your webpages. Your page titles need to convey an accurate representation of what is on your webpage using your most important keywords. In addition to being one of the most important onsite ranking factors, page titles also play a significant role in how your website appears in the search results, which can significantly influence how many users click through to your site.

Meta descriptions DO NOT directly impact your search rankings. Despite what many people think, Google announced confirmed more than a decade ago that they do not include meta descriptions as a ranking factor. With that in mind, meta descriptions still play an essential role in carrying users from Google onto your website. Just because meta descriptions do not immediately affect where your website appears in the search engines results pages does not mean that they don’t have a meaningful influence on how many users click through to your site.

We’ve worked with multiple small to medium Brisbane business owners in the past who have seen a notable improvement in their click-through rate just by adjusting their meta descriptions.

Internal links play an essential role in establishing information architecture and site structure so that search engine scan crawl and index different pages on your website. The more organised your internal link structure is, the easier it is for Google to understand the context of various web pages and (in turn) rank you for the correct search terms.

Our content marketing team will use content hubs and topic clusters to group your content, improve relevancy. We can effectively improve pages per session by grouping similar resources and ensure that users follow your conversion funnel.

Our SEO experts will assess your website, identify essential pages, and create an internal linking structure that promotes faster indexing and crawl rates. Like technical SEO, internal linking is an underutilised but highly efficient way to increase your search visibility, index rate, and overall online presence.

Google’s recent Page Experience Update was another step towards creating a user-centric SEO experience. Google’s page experience metrics summarise user experience metrics for individual URLs on your website. To appear at the top of the SEO Brisbane results, your core web vitals need to be addressed. Our SEO consultants will focus on the following key metrics when assessing your core web vitals:

CLS (Cumulative Layout Shift): Whether on-page elements move around while a page loads
LCP (Largest Contentful Paint): How long it takes for all visible elements to load
FID (First Input Delay): How long it takes for web pages to measure the first click

Our Brisbane SEO consultants will assess your core web vitals and implement improvements to images, minification, and lazy loading settings on your CMS to improve your core web vital scores.

One of the most overlooked elements of a successful SEO campaign in Brisbane is creating relevant web pages and content. Generating website clicks is one thing, but generating website clicks that drive conversions and revenue for your business is another thing altogether. At Safari Digital, we focus on building relevant, on-brand content that will increase your organic search visibility for the right keywords.

Content should be relevant, purposeful, and easy to read so that users understand how each web page fits into your brand identity. Google uses authority, relevancy, and trust to assess website quality and ensure that the best websites appear at the top of the search results. As SEO specialists, it is our job to create relevant content that generates relevant website clicks and increases the quantity and (most importantly) the quality of leads that you generate through organic search.

Your URL structure forms the foundation of your website structure and should provide a scalable framework for how content is arranged on your website. Our SEO specialists will examine your website, identify a logical URL structure, and implement changes where required. We follow some strict rules when examine the URL structure of your website:

• URLs include keywords
• URLs are included in your sitemap
• URLs are canonicalized (where required)
• Redirect old or broken URLs

SEO Friendly URLs are designed to meet the expectations of users and should be reflective of what users will find on each page of your website. A logical, keyword-rich URL structure can be a highly effective way to increase SEO rankings and ensure that users can seamlessly navigate between pages on your website.

Google uses mobile-first indexing when crawling and ranking websites in Google search. That means that search engines will (for the most part) use the mobile version of your page when determining where your page shows up in the organic search results.

Mobile-first indexing means your mobile site needs to be fast and responsive on mobile devices to give you the best possible chance of ranking. Google’s mobile usability tool is an excellent reference to see how Google grades the mobile usability of your website.

Our Brisbane team will assess the mobile usability of your website and make a list of actionable recommendations to implement for improved mobile usability and mobile performance.

                     (02) 8006 9002

hello@safaridigital.com.au