What is SEO Brisbane?
SEO Brisbane refers to search engine optimisation services offered by digital marketing agencies in Brisbane. On average, the keyword ‘SEO Brisbane’ is searched around 1,900 times each month with a peak of 2,821 occurring in June 2021. The search term is a high-value search term for digital agencies and is a good litmus test of the ability of a digital agency if they are able to rank for this keyword amongst other SEO providers in the region. As a good rule of thumb, the Brisbane SEO agencies that are able to rank on the first page of search engines for this keyword are the highest ranked agencies in the city.
What is the purpose of SEO?
SEO or search engine optimisation is a digital marketing strategy that is designed to win free, organic traffic from search engines. Through effective optimisation, businesses can effectively appear in front of more customers who are interested in their goods or services online.
The strategy and implementation of each campaign is unique and will depend on the goals of the client, their competition, and a whole host of other factors. With that said, the underlying goal of each campaign is the same – to expose businesses to more potential customers in the organic search listings.
With more than 92% of all online experiences beginning with search engines, SEO is designed to capture engaged and interested audiences at the right moment – from information gathering, right through to the final transaction.
How does SEO work?
As we touched on above, each approach is unique to the business, the goals, and the industry in which you operate. At its core, the process relies on the four pillars:
In each campaign, we work with clients to understand their unique goals and determine where we can deliver the biggest impact. With this strategy in mind, our team of experts get to work creating a customised plan that considers and optimises for the four pillars of SEO.
Is SEO still effective?
Yes, SEO continues to be a highly effective digital marketing stategy for businesses that are looking to improve their online presence.
Digital marketing companies that proclaim that SEO is no longer effective simply have not adapted their approach. Google algorithm updates such as Panda, Penguin, and Hummingbird made it more difficult than ever to ‘cheat the system’ – which is a good thing.
Google algorithm updates are designed to weed out low quality sites, and reward websites that prioritise the user experience over manipulative tactics.
The truth is, ranking #1 in Google is more complex than ever before. The short sighted tactics that were used three years ago or even two years ago are no longer effective. In 2023, our Brisbane SEO services prioritise a long-term approach to organic visibility and traffic. We put the user at the forefront of each decision that we make and ensure that our approach is inline with Google guidelines and future proof against algorithm updates.
How long does SEO take to work?
There are a number of factors that will influence how long it takes for SEO to work and the timeframe to achieve results from an SEO campaign. In general, the timeframe for SEO results will range from 4 to 12-months, however there are number of determining factors such as:
• The age of the website
• Previous work carried out (for the better or worse)
• Competition in your industry
• Your goals and ambitions
• Baseline website traffic & authority
• The quality of the work carried out
To get a better idea of timeframes for SEO results, we will will assess your business, your starting position, and your market to provide a more accurate estimation.
How long do SEO results last for?
Unlike pay per click marketing, the impact of an effective campaign will continue to benefit your business for months and years into the future. The competition in your industry, the strength of your competitors, and the work that went into your SEO campaign will all impact how long you can expect to maintain your position on the first page of Google.
Every dollar that you spend on SEO is developing your business for the future. Unlike Pay Per Click advertising strategies through Google Ads or social media channels, the advantages that you gain from working with an experienced specialist will proceed to help your company for years after you’ve paid your last invoice.
Can’t I just use AI tools to write my content?
In theory, the ability to pump out content at scale may seem appealing, however, as an SEO Agency that has been playing with these tools for almost two years we can save you the run around – it doesn’t work.
AI generated content falls into the same category of ‘web spam’ that Google actively aims to eliminate thorough their search ranking algorithm. A fact that was confirmed by Google’s John Mueller in April 2022:
“For us these would, essentially, still fall into the category of automatically generated content which is something we’ve had in the Webmaster Guidelines since almost the beginning.”
As an SEO company, we are now helping businesses that went down this road through other agencies or through their internal teams to recover their website rankings and traffic. For anyone thinking of going down this road, we would implore you to think twice.
Why is SEO important?
Search engine optimisation services are the most powerful way to improve your business at scale. As Australia’s fastest growing SEO agency, we help businesses just like yours to reach potential customers and acquire lucrative leads that drive your business forward.
If you arrived on this webpage, you are experiencing the power of organic search marketing first-hand. Ranking for the search term “SEO Brisbane” is one of the most challenging keywords in Australia. Think about it; all of our competitors are marketing professionals and competing agencies who are all vying for your business. If we can rank Safari Digital at the top of the Google search results in the most competitive industry in the country, just imagine what we can do for your business.
A lot of agencies talk the talk, but if they can’t rank their own digital marketing website, it’s hard to believe they can do it for their clients. If you want to better your competitors, it makes sense to work with the best SEO agency who understand the ranking factors behind your current search position.
Why hasn’t my SEO worked in the past?
If you’ve worked with a digital marketing agency in the past, then you probably have a jaded view of things – which may well be justified.
The truth is most of our clients have already worked with an agency in the past. Most of them have had a negative experience and, as a result, enter the process with a justified level of scepticism.
There are hundreds of different factors that will influence your SEO results. Some of the most common reasons why your SEO hasn’t worked in the past include:
- Poor strategy with outdated techniques
- Poor strategy implementation or lack of consistency
- Incorrect selection of focus keywords
- Poorly written or machine generated (AI) content
- Low quality, black hat backlink strategies
- Poor technical strategy & implementation
- Poor site structure and information hierarchy
- Overoptimised web pages with questionable keyword stuffing
Just like any industry, the SEO industry has good and bad practitioners. The best consultants and specialists have the ability to transform your business and have your phone and email inbox inundated with enquiries. The bad agencies in Brisbane have the ability to leave you tearing your hair out and stressing about your business.
Do you offer guarantees?
No, we don’t. In fact, when you Google ‘guaranteed SEO results’ this article that we wrote comes up in first place. Google explicitly warns against providers that provide guarantee results and state that “If they guarantee you that their changes will give you first place in search results, find someone else.”
Guaranteed results are a common tactic by some agencies to lure in new clients. The premise is simple – guarantee rankings for keywords. The catch is that they select the keywords, and, in all cases, they are meaningless long-tail keywords that will not generate traffic or results.
What makes Safari Digital different?
Just like anything, different companies offer different levels of service and results. We are always disappointed (and disheartened) by other companies that offer SEO services without delivering any on-site or off-site changes that are going to benefit their clients. Generally speaking, most of the companies that we work with have invested in search engine optimisation in the past and have a mixed bag of result and experiences to show for it.
Companies that offer web hosting, website development, social media marketing, graphic design, AND search engine optimisation as a service are rarely going to be experts in any of these fields. Agencies that stretch their resources thinly across a broad range of disciplines end up being OK at a large number of things, without really specialising.
We do not get caught up with Google Ads or Graphic Design – we spend all of our time obsessing over SEO services and ensuring that we understand the process in a way that very few individuals in Australia do. Importantly, we also limit the number of clients we work with at any one time to ensure that we have the resources to provide the level of service that is required to get results. We do not stretch ourselves across hundreds of clients at any one time. We work with a select group of businesses that we know that we can help.
How often do search results change?
Search results change daily.
The most important thing to understand about SEO is that it is constantly changing. Nothing is ever where you left it and if you stand still – you will get left behind.
As a dedicated SEO Agency, we are able to spend more time understanding what these changes mean for business owners. While some agencies need to keep up to date with eight or ten different marketing specialists, we only need to focus on one. Our team keep an eye on changes that come through the major search engines and are able to pre-emptively implement on-site changes to suit.
The real winners are the companies the keep working at it. If you leave your website in a static state, you can expect that results will stay the same or go down over time. As such, it’s important that you keep working away to ensure that you stay ahead of your existing competitors, as well as the new businesses in your industry that crop up.
Why should I choose an SEO company on Page 1 of Google?
Ranking on page 1 is the ultimate litmus test for an SEO provider.
At Safari Digital, 100% of our enquiries and leads come through ranking for highly competitive industry search terms. We implement our own strategy to show up for some of the most competitive search terms in Australia.
Unlike some of our competitors, we don’t use Google Ads or Facebook marketing to push our search engine optimisation services. In fact, we believe that if an SEO company cannot rank their own website, then they should not be trying to pedal those same services to customers. It’s a harsh reality, but unless you are working with a company that knows how to rank their own website, then there is a slim chance that they will be able to help yours to rank.
Put it this way, if a digital marketing agency can’t rank their own website for industry relevant search terms, what chance do they have of helping you?
Does my business need an SEO consultant?
Here is what most companies won’t tell you.
The efficacy of SEO services depends entirely on your business model, your industry and your unique circumstances.
Your business may be a good fit, or there could be a more effective way to invest your digital marketing budget.
Transparency is the most crucial element of any successful partnership. However, it is hard to find when you’re dealing with an SEO Agency in Brisbane. The online marketing sector is overwhelmed by sales assistants and sharks trying to make a quick buck. The same companies are promising you Gucci and giving you Guess.
At Safari Digital, we don’t work with everyone – and we are proud of it. It could be the thing me from ever owning a really nice car (sad face) or buying a house in Sunshine Beach (double sad face). But, it’s the moral approach when it comes to offering online marketing services. Our specialist team will help you to generate meaningful, lasting organic traffic.
As a rule of thumb, around forty per cent of the businesses and individuals that we receive enquiries from are not the right fit for our services. Here are a few of the most common reasons that we will not work with all prospective clients.
- You have a revolutionary product or service that lacks widespread understanding. In the words of Henry Ford: “If I had asked people what they wanted; they would have said faster horses”. We can apply the same metaphor to innovative products and services marketed with SEO. Users must know that your product or service exists before we can help.
- Your industry may not be the right fit for our services. It does not matter if we are the best SEO Brisbane Company if your product or service does not have search demand. In some cases, businesses would be wiser to invest their digital marketing resources into Social Media or Google Ads.
- You need instant results. SEO is a compounding effort – the longer you are doing it, the easier it is to rank. The most challenging aspect of any campaign is the beginning when you are just starting to get recognition in Google. Some agencies will promise you significant results in the first 2-months, but we like to be upfront. If someone promises you substantial developments in the first few months of work, it may be worth thinking twice about the legitimacy of their claims.
Do you work with all business types?
If we believe that your business can benefit from a Brisbane SEO campaign, then we will work with you – it really is that simple. If we believe that you will get more value and a higher ROI from another digital marketing medium – then we will tell you.
Unlike most other agencies, we do not have a sales team. That means that when you talk to us on the phone, you will speak directly with the search engine optimisations specialists that will work on your website. Because there is no disconnect and our staff is not incentivised by selling SEO (don’t worry, we incentivise them in other ways!), it means that you will get an honest appraisal of your website.
A healthy working relationship begins and ends with transparency. Like you, we are tired of professional service providers that over promise and underdeliver. Our caveat for working with a business is very simple. If we can help you grow, we will work with you. If your customers are search for your goods and services through other channels, then we will point you in the right direction.
How does an SEO strategy work?
If you’re reading this, chances are you’re a business or website who was searching for SEO in Brisbane. If that’s the case, you’re seeing the power of SEO first hand.
If you’ve been researching search engine optimisation services for your business or website, you’ve probably read a lot of conflicting information. The truth is, there are thousands of contradictory articles about. All you really need to know is that SEO is a repeatable process that is used to send signals to major search engines (such as Google and Bing) that your pages are worth showing in the organic search results.
Google uses a complex mathematical formula with over 200 signals to determine its ranking algorithm. As a dedicated team of SEO Brisbane specialists, it’s our job to understand and implement the most important ranking factors so that you can out-rank and outperform your competition with the right SEO strategy.
Unlike some of our competitors, we understand that what matters most to your business isn’t ranking charts or theoretical traffic. We are obsessed with ROI. We drive highly-relevant traffic to your website by targeting the most lucrative and profitable keywords and key phrases for your business.
Whether you are amongst the hundreds of business owners wanting to drive local, high-converting traffic to your business with a dedicated Brisbane local SEO strategy, or you’re looking to break into the national or international market, we can build the blueprint for your success.
How much does SEO cost?
Asking how much SEO costs is a lot like asking how much a car costs – it all comes down to quality and efficiency. Let’s start this off by saying that we are not the cheapest agency, but we are also not the most expensive. We are confident in saying that we deliver value above and beyond other SEO companies.
The cost of your campaign will depend entirely on the amount of resources, effort and time that is required to help your business to achieve exceptional results. We do not have an online price list and we do not offer pre-determined packages. Your personalised quote will be based on your objectives and a myriad of other factors that will impact pricing. Some of those factors include:
- The age and history of your website domain
- The health and starting position of your website
- The amount of new pages and new content that needs to be created to help you reach your goals.
- The competition of your location (especially important for local campaigns) and the competition within your industry.
- Previous work that has been carried out on the website – building on the work of another provider could mean there is less work required from our end to help you reach your goals.
Providing the best SEO in Brisbane takes trust, patience, and belief from our clients. We are not the most expensive company, but we are also not the cheapest. If you are after for the cheapest SEO service, you’ll need to make your way to page three or four of Google to find them. There’s an excellent reason that you found us on page one of Google – we know what we are doing.
We’ve seen far too many companies that use cheap marketing services only to end up spending thousands of dollars and end up with less traffic than when they started. If you’re going to invest in SEO, work with a provider that talks about value delivered, not an arbitrary package or checklist.
How important is keyword selection?
Google uses keywords to determine which search queries your website should appear for in the search engine results.
Keyword research and keyword selection play an essential role in the way your website appears in Google. Before we can get started on building a lasting lead generation funnel for your business, we need to understand which keywords are going to drive your online presence, grow online visibility, and lead to major search engine visibility improvements.
Working with a dedicated SEO Brisbane company means that you’ll be working with dedicated SEO consultants who understand which keywords are going to drive your business forward and deliver a tangible return on investment for our campaigns.
SEO vs. Google Ads – which is right for me?
Paying for advertising is expensive. In fact, around 84% of Google’s is derived from advertising. Those ads that appear in the middle of articles and scattered throughout organic search results, that’s all Google Advertising.
The scary thing is, Google Ads is getting more expensive by the day. In order to reduce paid advertising and create a lasting and sustainable revenue stream for your business, you need search engine optimisation.
To get seen by potential customers, your site and its content need to be optimised so that Google can read it and visitors can enjoy it. SEO is a delicate balancing act; your website needs to appeal to Google without sacrificing the user experience.
Google doesn’t want to show just any website to its searchers, it wants to show websites that are valuable to the user. Effective SEO Brisbane strategies involve understanding how to curate information in a way that search engines can understand, and users can enjoy.
Tips for choosing an SEO provider
There are dozens (probably hundreds) of SEO specialists in Queensland who are all claiming to have the secret recipe for success.
The best digital marketing agency should treat your site and your business goals with the same care and respect as they treat their own site. The fact of the matter is this – the top providers have a dedicated internal marketing team that works solely on their own online marketing pursuits and another team that works on their client’s websites. Being the leading SEO company means giving the same level of care to client sites that you apply to your own efforts. It seems straight forward; however, the knowledge gap between the internal and external teams is often vast.
At Safari Digital, we achieve exceptional results for by executing the cutting edge strategies that allowed us to appear on the first page of the Google search results when you were looking for the best Brisbane SEO experts. To achieve outstanding results, we use techniques that employ a level of detail that is second to none. Each SEO campaign is tailored to the unique requirements of our clients by ensuring that we know their target audience and unique business goals.
Will SEO services increase brand awareness?
Yes. Increased brand awareness is one of the key benefits of an effective organic strategy. When done correctly, SEO is one of the most effective ways to increase brand awareness at scale.
Think about it like this, if your business appears in Google for a myriad of search terms related to your industry, then you are going to build trust. Companies who appear for a broad spectrum of industry specific search terms can quickly become a leading authority in their industry.
You don’t have to have aspirations of global recognition in order to benefit from the increased brand awareness that you get through SEO. As a group of organic search specialists, our primary goal is to generate organic traffic and leads for your business. Our secondary goal is to establish your business as an industry leader so that users associate your brand or company with trust and authority.
Unlike other online marketing channels, the scope of SEO is only limited by the number of keywords that you wish to target. We can create hundreds of pages and resources that appear in front of your target market – it really depends on your aspirations.
Are ranking fluctuations normal?
The most important thing to know about SEO is that it is dynamic. Nothing is ever where you left it, and you need to continuously tweak and enhance your website to stay ahead of the opposition.
Google is continually scanning pages and updating rankings to serve content that best addresses the need for its users. Google processes thousands of updates each year. Most of them are imperceptible, while others can have huge ranking implications for a business.
We spend all of our time monitoring changes to search engines, keeping up with the latest algorithm changes, and staying on top of the SERPs. Unlike other digital marketing agencies who offer a whole medley of services, we focus solely on SEO services.
Is the Brisbane market competitive?
Brisbane is home to one of the most competitive digital marketing landscapes in Australia. As the country’s third largest city, you will be competing against some of the toughest competition in the country.
Depending on your industry, there are hundreds (or thousands) of businesses all competing for the number one spot on search engines. If you’ve noticed a competitor who is regularly appearing on page 1 for the same search terms that you want to be ranking for, they have likely worked with a digital marketing agency at some point in the life of their website. That means that they have implemented strategies that have helped them get to the top of Google.
If you want to catch and exceed them, you need to work with a team of SEO experts who understands why that business is ahead of you and why you need SEO to bridge the gap.
Do you offer other online marketing services?
No, sorry. We only offer SEO services.
At Safari Digital, we concentrate on executing white hat SEO strategies that will increase your search visibility for years to come. Our aim is to build a long term, sustainable and scalable model that will continue to serve your business for years after you have paid your final bill.