What Does it Mean to White Label A Service?
White labelling a service such as SEO means that the brand and logo of the agency that completes the work is omitted from the final work piece. The work is delivering to the client by another agency.
What is White Label SEO?
White Label SEO is a partnership between two companies that enlists the help of an SEO professional or agency to deliver SEO services under the brand name of another company. Many website development companies and marketing companies in Australia choose to employ the help of a specialist SEO Agency (like Safari Digital) to fulfil the SEO requirements of their customers on behalf of their customers.
White label SEO partnerships allow businesses to retain their client for their core competency, while employing the help of an external SEO team to fulfil the SEO requirements of their clients.
A White Label SEO agreement is mutually beneficial for the agency outsourcing the work as well as the company receiving the White Label SEO work. Here are some of the reasons why this is a mutually beneficial partnership.
White Label Benefits for Agencies
• Client retention
• Increase scope to sell digital services
• Professional SEO expertise for their clients
White Label Benefits for their Clients
• Professional SEO service is received
• Single point of communication for all web related work
• Bundled pricing model
What Are White Label SEO Services?
White Label SEO services are a mutually beneficial agreement between a professional SEO Service provider, and another consultant or agency whereby the SEO agency provides SEO services for the clients of the agency or consultant.
White Label SEO services allow agencies to retain more clients, and streamline the communication process for their clients by having a single point of contact. Hiring white Label SEO services means that the agency can focus on their core competency, while knowing that the SEO needs of their clients are being fulfilled.
White Label SEO services are beneficial to the agency and to their clients by allowing SEO professionals to fulfil the SEO requirements on behalf of their clients, and reducing the client interaction. In many cases, the biggest challenge faced by SEO agencies is handling the client relationship and ensuring that the client is confident and comfortable in the service that they are being provided. White label SEO services allow SEO professionals to focus on delivering the best possible SEO service, without handling the day-to-day client interaction that can slow down the process.
What’s the Difference Between White Label & SEO Reseller Services?
SEO Reseller Services and White Label SEO Services are essentially the same thing. Both services employ the help of an SEO agency to fulfil the search engine optimisation requirements on behalf of another marketing or agency professional’s client.
What is an SEO Reseller?
An SEO reseller is a company that delivers SEO services to their clients through the proxy of a professional SEO service provider or agency. An SEO reseller usually has a base of clients that require SEO services, however, does not want to step away from their core competency to provide them to the client. Instead, an SEO reseller will employ the help of an outside professional or agency to deliver the search engine optimisation requirements of their clients.
How SEO Reselling Works?
The way that SEO reselling works will depend on the relationship that you have with your client. White label services are usually offered in these instances:
1. You are stepping away from offering SEO to your clients and need someone to continue to fulfil this workload.
2. You have a client that is asking about SEO services and would like to work with an external partner to fulfil those requirements.
3. You currently offer the client other services and have spotted the need for SEO in their business plan.
I am an SEO Agency – can you work with my clients?
No, we do not carry out white label SEO work on behalf of other SEO agencies.
As an SEO Agency, we offer white label SEO services under specific conditions and to specific white label partners. When we started offering white label services, the objective was to assist companies or agencies that offer other digital (or non-digital) services to clients but lack the resources or expertise to offer it directly to their clients.
It’s important to mention that If you are digital marketing agency or an SEO agency that is advertising SEO services on your website as a core competency, then this is not a suitable partnership for our white label services. Relationships of this nature (in most cases) are a direct conflict of interest and are misleading to the end client. Here is where our reseller services may be suitable:
- You are transitioning away from in-house and no longer wish to advertise SEO services
- You are looking to fulfil the requests of your existing clients who are looking for assistance with SEO.
- You are looking to expand on the breadth of services offered and provide an end to end digital offering to service your existing clients.
Do I need to have an existing relationship with a client to offer White Label SEO?
Yes. It is required that you have a pre-existing relationship with the client to offer our white label SEO services. You must be working with the client on another project (or have done so in the past) in order to offer our white label services to them. You must also have a fundamental knowledge of SEO basics in order to relay information to the client.
White label SEO relationships are most successful when the SEO agency is left to focus on the task of getting outstanding search engine optimisation results!