Dear Marketing Agencies,
Here’s a scenario that most full-service digital marketing agencies will find themselves in at some point.
You’re working with a client who is looking to expand their digital marketing efforts. Perhaps the client has just been to a conference and they have been inundated with other businesses talking about how successful their SEO campaign has been.
Naturally, your client is interested in SEO services. You agree to help the client out because you don’t want to lose their business.
Unfortunately, SEO isn’t really your thing. You’re a branding, web design or pay per click specialist agency who has dabbled in search engine optimisation, but it’s not your first priority.
After a few months of reading, you’re starting to understand the basics of SEO and you’re implementing them for the client. But it’s just not moving the needle. Your client starts to wonder why they haven’t seen any increase in traffic, leads, or sales. After all, that’s what they were expecting from their SEO campaign.
This is a scenario that most agencies have found themselves in at some point. You’ve bitten off more than you can chew and you end up sinking all of your time and resources into learning about SEO instead of focussing on what you’re good at.
The fact is, you could be the industry leader in pay per click, branding, web design or creative marketing, but search engine optimisation is a different can of worms altogether. SEO is less predictable than AdWords or Facebook marketing. There is no real-time feedback and you won’t really see the fruits of your labour until months down the line.
If you’ve found yourself in this situation, there is a workaround: SEO Reseller Australia Partnerships (or White Label SEO).
SEO Resellers allow you to outsource the entire process of search engine optimisation. This gives your agency more time to focus on what you do best while also keeping your client happy.
What is an SEO Reseller?
An SEO Reseller Australia or White Label SEO agency provides SEO services to other agencies looking to expand their marketing services without taking on an in-house team of SEO professionals.
SEO resellers are an external team who work for your clients to deliver improved search results. Most resellers (like Safari Digital) operate as a standalone agency that offers SEO services to businesses. White Label SEO is a way that SEO agencies can increase their clientele base by delivering their SEO services on behalf of other agencies.
As an SEO Reseller Australia, Safari Digital has an in-house team who handle every aspect of an SEO campaign from start to finish.
We perform SEO Audits on behalf of your agency and indicate what is needed to achieve the desired results. From there, we’ll send a white label proposal that your agency can then repackage for your client. We’ll include a price breakdown, timeline, and billing schedule. You are free to add your account management fee on top of that.
In short, SEO resellers are designed to work with agencies or marketing consultants who want to maintain and grow client relationships by offering SEO services without deviating from their core specialism. This saves the agency from hiring in-house SEO experts for their own company.
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SEO Reseller Australia – Why Choose Safari Digital?
Benefits of Using an SEO Resellers Australia like Safari Digital
If you own or manage a specialised online marketing agency, Safari Digital’s SEO Reseller Australia partnerships offer an easy way to expand your business, without the risk.
Working with an SEO reseller is a way to dip your toe into the waters of search engine optimisation without taking on the risks of a full time SEO team. Here are three good reasons why your marketing agency should consider working with an SEO reseller.
Access to The Right Tools
SEO is a technical process. Working with an SEO reseller means that you get access to paid SEO tools without committing to the exorbitant monthly fees. SEO specialists pay for better tools such as APIs and SEO research tools. They also have superior skills using these tools and know exactly getting the most out of them.
It goes without saying that someone working with similar data and the same tools day in, day out is going to know how to get the most of them. Understanding how to perform Technical SEO audits and implementing the necessary changes takes years of experience. Like any industry, the professional who dedicates all of their time to mastering one skill is going to be more proficient than someone with a baseline understanding of multiple skills.
If you’ve worked or owned a marketing agency, you know that business can be anything but steady. One month you may be turning away potentially lucrative clients because you don’t have the manpower, the next month you may lose your biggest client and all of a sudden have too many people with not enough to do.
Outsourcing to an SEO reseller allows you to use more (or fewer) of the resources offered by the company. It’s difficult for small agencies to withstand rapid changes in workloads. By working with an SEO reseller like Safari Digital, you can delegate as much or as little work as you like on a project by project basis.
Owning or operating a marketing agency is full of ups and downs, an SEO reseller allows you to control variables and manage your risks.
Work with a Specialist
Digital marketing is anything but predictable. SEO is perhaps the most dynamic aspect of digital marketing. As such, keeping up to date with the latest SEO trends and Google algorithm changes can be the difference between success and failure.
Google (and other search engines) have become more sophisticated in the way that read and interpret content. As a result, it’s become much more difficult to fool a search engine into showing your page on SERPs through manipulative SEO activities. That means that good SEO takes a lot more time to understand and implement.
Call us today on (02) 8006 9002 or head to the contact page to arrange your consultation about White Label SEO Services.