SEO Reseller Services
Here’s a scenario that most full-service digital marketing agencies will find themselves in at some point.
You’re working with a client who is looking to expand their digital marketing efforts. Perhaps the client has just been to a conference and they have been inundated with other businesses talking about how successful their SEO campaign has been.
Naturally, your client is interested in SEO services. You agree to help the client out because you don’t want to lose their business.
Unfortunately, SEO isn’t really your thing. You’re a branding, web design or pay per click specialist agency who has dabbled in search engine optimisation, but it’s not your first priority.
After a few months of reading, you’re starting to understand the basics of SEO and you’re implementing them for the client. But it’s just not moving the needle. Your client starts to wonder why they haven’t seen any increase in traffic, leads, or sales. After all, that’s what they were expecting from their SEO campaign.
This is a scenario that most agencies have found themselves in at some point. You’ve bitten off more than you can chew and you end up sinking all of your time and resources into learning about SEO instead of focussing on what you’re good at.
The fact is, you could be the industry leader in pay per click, branding, web design or creative marketing, but search engine optimisation is a different can of worms altogether. SEO is less predictable than AdWords or Facebook marketing. There is no real-time feedback and you won’t really see the fruits of your labour until months down the line.
If you’ve found yourself in this situation, there is a workaround: SEO Reseller Australia Partnerships (or White Label SEO).
Safari Digital SEO Reseller Australia Services you to outsource the entire process of search engine optimisation. This gives your agency more time to focus on what you do best while also keeping your client happy.
What Do White Label SEO Services Involve?
An SEO Reseller or White Label SEO Agency provides SEO services to other digital agencies or consultants looking to expand their marketing services offering.
White Label SEO agencies are an external team who work on behalf of your clients to deliver search engine optimisation services. SEO reseller services are an effective way for agencies and digital professionals to expand the scope of their digital marketing services without employing a full-time team of SEO experts.
As a White Label SEO Agency, Safari Digital has an in-house team that handle every aspect of the SEO process. From on-site to off-site, and the technical and content factors that make a website rank, our team of specialists have it covered.
The white label SEO onboarding process is simple. We will perform an audit on behalf of your client and indicate what is needed to achieve the desired results. From there, we will put together an SEO proposal that will breakdown the timeline, billing schedule, and deliverables for each month. From there, you are free to add your margin on top.
In simple terms, SEO resellers work with digital agencies and consultants who want to expand their service offering into SEO, without the in-house professionals. SEO reseller services will save an agency or contractor from employing a team of SEO experts to service their clients.
Our White Label SEO Strategy
We use proven SEO techniques to drive highly-relevant traffic for your clients
White Label SEO FAQ
What Does it Mean to White Label A Service?
White labelling a service such as SEO means that the brand and logo of the agency that completes the work is omitted from the final work piece. The work is delivering to the client by another agency.
What is White Label SEO?
White Label SEO is a partnership between two companies that enlists the help of an SEO professional or agency to deliver SEO services under the brand name of another company. Many website development companies and marketing companies in Australia choose to employ the help of a specialist SEO Agency (like Safari Digital) to fulfil the SEO requirements of their customers on behalf of their customers.
White label SEO partnerships allow businesses to retain their client for their core competency, while employing the help of an external SEO team to fulfil the SEO requirements of their clients.
A White Label SEO agreement is mutually beneficial for the agency outsourcing the work as well as the company receiving the White Label SEO work. Here are some of the reasons why this is a mutually beneficial partnership.
White Label Benefits for Agencies
• Client retention
• Increase scope to sell digital services
• Professional SEO expertise for their clients
White Label Benefits for their Clients
• Professional SEO service is received
• Single point of communication for all web related work
• Bundled pricing model
What Are White Label SEO Services?
White Label SEO services are a mutually beneficial agreement between a professional SEO Service provider, and another consultant or agency whereby the SEO agency provides SEO services for the clients of the agency or consultant.
White Label SEO services allow agencies to retain more clients, and streamline the communication process for their clients by having a single point of contact. Hiring white Label SEO services means that the agency can focus on their core competency, while knowing that the SEO needs of their clients are being fulfilled.
White Label SEO services are beneficial to the agency and to their clients by allowing SEO professionals to fulfil the SEO requirements on behalf of their clients, and reducing the client interaction. In many cases, the biggest challenge faced by SEO agencies is handling the client relationship and ensuring that the client is confident and comfortable in the service that they are being provided. White label SEO services allow SEO professionals to focus on delivering the best possible SEO service, without handling the day-to-day client interaction that can slow down the process.
What’s the Difference Between White Label & SEO Reseller Services?
SEO Reseller Services and White Label SEO Services are essentially the same thing. Both services employ the help of an SEO agency to fulfil the search engine optimisation requirements on behalf of another marketing or agency professional’s client.
What is an SEO Reseller?
An SEO reseller is a company that delivers SEO services to their clients through the proxy of a professional SEO service provider or agency. An SEO reseller usually has a base of clients that require SEO services, however, does not want to step away from their core competency to provide them to the client. Instead, an SEO reseller will employ the help of an outside professional or agency to deliver the search engine optimisation requirements of their clients.
How SEO Reselling Works?
The way that SEO reselling works will depend on the relationship that you have with your client. White label services are usually offered in these instances:
1. You are stepping away from offering SEO to your clients and need someone to continue to fulfil this workload.
2. You have a client that is asking about SEO services and would like to work with an external partner to fulfil those requirements.
3. You currently offer the client other services and have spotted the need for SEO in their business plan.
I am an SEO Agency – can you work with my clients?
No, we do not carry out white label SEO work on behalf of other SEO agencies.
As an SEO Agency, we offer white label SEO services under specific conditions and to specific white label partners. When we started offering white label services, the objective was to assist companies or agencies that offer other digital (or non-digital) services to clients but lack the resources or expertise to offer it directly to their clients.
It’s important to mention that If you are digital marketing agency or an SEO agency that is advertising SEO services on your website as a core competency, then this is not a suitable partnership for our white label services. Relationships of this nature (in most cases) are a direct conflict of interest and are misleading to the end client. Here is where our reseller services may be suitable:
- You are transitioning away from in-house and no longer wish to advertise SEO services
- You are looking to fulfil the requests of your existing clients who are looking for assistance with SEO.
- You are looking to expand on the breadth of services offered and provide an end to end digital offering to service your existing clients.
Do I need to have an existing relationship with a client to offer White Label SEO?
Yes. It is required that you have a pre-existing relationship with the client to offer our white label SEO services. You must be working with the client on another project (or have done so in the past) in order to offer our white label services to them. You must also have a fundamental knowledge of SEO basics in order to relay information to the client.
White label SEO relationships are most successful when the SEO agency is left to focus on the task of getting outstanding search engine optimisation results!
SEO Services Backed by the Best Tools & Systems
Why Choose Safari for White Label SEO?
1. In-House SEO Is Expensive
According to data available from Pay Scale, an in-house SEO manager in Australia will earn between $59,000 and $97,000 per year. That means that your agency will need to take on another full-time employee with benefits, holidays, sick pay etc.
And that’s just for one professional. Most full-service agencies will have multiple SEO professionals handling a single client account. The truth is, some SEO specialists are going to be more suited to technical SEO and some are going to be suited to the content side of SEO. If you employ 2 SEO professionals and a supporting copywriter, you’re looking at more than $250,000aud per year in salary alone.
That means that in order to be profitable, your business needs to be handling more than a quarter of a million dollars’ worth of SEO clients. Things are starting to get expensive. That means you need to start attracting new clients in order to justify keeping your SEO team on-board – it’s a vicious cycle that can compromise the core competencies of your marketing agency.
A report by Moz found that most agencies will price by the project. 70.1% of respondents revealed that they price based on the service, and most of them cost between $1,000-$7,500 per month. If we consider the above pricing, with a small SEO team, your agency will need to take on somewhere between 35-250 clients each month in order to be profitable with a full-time SEO team.
Benefits of Using an SEO Resellers Australia like Safari Digital
If you own or manage a specialised online marketing agency, Safari Digital’s SEO Reseller Australia partnerships offer an easy way to expand your business, without the risk.
Working with an SEO reseller is a way to dip your toe into the waters of search engine optimisation without taking on the risks of a full time SEO team. Here are three good reasons why your marketing agency should consider working with an SEO reseller.
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Access to The Right Tools
SEO is a technical process. Working with an SEO reseller means that you get access to paid SEO tools without committing to the exorbitant monthly fees. SEO specialists pay for better tools such as APIs and SEO research tools. They also have superior skills using these tools and know exactly getting the most out of them.
It goes without saying that someone working with similar data and the same tools day in, day out is going to know how to get the most of them. Understanding how to perform Technical SEO audits and implementing the necessary changes takes years of experience. Like any industry, the professional who dedicates all of their time to mastering one skill is going to be more proficient than someone with a baseline understanding of multiple skills.
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Scalable Resources
If you’ve worked or owned a marketing agency, you know that business can be anything but steady. One month you may be turning away potentially lucrative clients because you don’t have the manpower, the next month you may lose your biggest client and all of a sudden have too many people with not enough to do.
Outsourcing to an SEO reseller allows you to use more (or fewer) of the resources offered by the company. It’s difficult for small agencies to withstand rapid changes in workloads. By working with an SEO reseller like Safari Digital, you can delegate as much or as little work as you like on a project by project basis.
Owning or operating a marketing agency is full of ups and downs, an SEO reseller allows you to control variables and manage your risks.
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Work with a Specialist
Digital marketing is anything but predictable. SEO is perhaps the most dynamic aspect of digital marketing. As such, keeping up to date with the latest SEO trends and Google algorithm changes can be the difference between success and failure.
Google (and other search engines) have become more sophisticated in the way that read and interpret content. As a result, it’s become much more difficult to fool a search engine into showing your page on SERPs through manipulative SEO activities. That means that good SEO takes a lot more time to understand and implement.
Call us today on (02) 8006 9002 or head to the contact page to arrange your consultation about White Label SEO Services.
The Blueprint for White Label SEO Success
Search engine optimisation is a complex, albeit repeatable process that can be applied across a wide range of industries. At Safari Digital, is our job to stay up to date with the latest on-site and off-site developments that affect how our (and your) clients rank in the organic search results.
Nothing is a secret. We don’t have a backdoor key to Google, and we don’t claim to have any overnight hacks. Instead, we focus on the off-site and on-site SEO elements that move the needle for our clients. Listed below are the on-page and off-page elements that we focus on to ensure your clients generate more leads, revenue, and income with our SEO reseller services.
On-Site SEO Elements
On-page SEO or off-site SEO involves optimising and improving all of the on-site and off-site SEO elements that impact how your website appears in the organic search results.
It’s our job to create content that crawl bots can easily crawl and understand, and that readers will love and engage with. Creating SEO friendly content is just the first step – creating copy that engages readers and funnels them towards your conversion goals.
Getting on-site SEO right is the first step towards improving organic visibility. Before we even consider the off-site factors that impact rankings, we need to address the following on-site elements.
Off-Page SEO Elements
Off-site SEO or Off-page SEO refer to all of those factors that happen away from your website that impact how you rank in Google search. As of 2023, the way that a website ranks in Google is comprised of roughly 50% on-site and 50% off-site – although this number and estimated percentage is always changing. Off-page SEO refers to the elements that increase website trust and ensure that Google understands that you are a website worth showing for competitive search terms. The off-site elements that we focus on with our white label SEO clients include the following.
Get in Touch
What are you waiting for? Our team is ready to work with you to create a custom SEO strategy that will inundate your business with high-converting leads.
