Not Your Typical Canberra SEO Agency
SEO Strategies That Stand the Test of Time
It’s no secret that finding a trustworthy and reliable digital marketing agency is hard work. In particular, finding the best SEO Company in Canberra that delivers on their “first page results” promise can seem nearly impossible. In an industry that is built on everyone claiming to have the secret recipe for SEO success, how do you find one that actually knows what they’re doing?
Safari Digital is unlike any digital marketing agency you have worked with. For starters, we don’t claim to be the best at Facebook advertising, social media branding or Google AdWords. We focus exclusively on providing the best SEO services in Australia.
Our approach to Search Engine Optimisation has been refined over years of experience. With every business that we work with, we continue to learn and evolve. There are over 200 factors influencing Google’s search algorithm and they’re constantly changing. With so many elements at play, it makes sense to work with a dedicated Canberra SEO agency who live and breathe search engine optimisation.
We’re an ROI driven SEO agency in Canberra. We believe that traffic without conversion is meaningless. Our SEO strategy is about finding where your target market is lurking and putting your business in front of them at the right time.
Why Choose Safari Digital for SEO in Canberra?
Safari Digital is an ROI driven Canberra SEO agency that leverages a wealth of performance data, competitor research, and years of experience to create SEO strategies that facilitate growth. In simple terms, we’ve been doing this for a long time and we know how to generate organic traffic, leads, and sales for your business with search engine optimisation.
We combine proven methodology with cutting-edge technology and passionate SEO Canberra Experts. We don’t hide behind account managers, exaggerated traffic projections or theoretical improvements. We deal in facts, figures, and ROI. We’re motivated by helping businesses reach heights that they didn’t know were possible.
Working with Safari Digital SEO means you’ll gain all of the benefits of an in-house SEO consultant without, without the pitfalls and responsibility of a dedicated in-house SEO team. Safari Digital can work independently or collaboratively with your team and your business to set goals and implement organic marketing initiatives. Each step of our strategy is backed by time-tested data, sorted, and implemented to benefit your business.
Our Canberra SEO Strategy
We use proven SEO techniques to drive highly-motivated leads straight to your front door.
Start Your SEO Consultation
Use the contact form below to schedule an initial consultation with Safari Digital SEO. We’ll examine your current position and show you exactly how we can get you to where you want to be with a customised SEO campaign.
About SEO Canberra Services
Our Approach to SEO Canberra
Are you ready to supercharge your Canberra business with SEO services that generate traffic, leads and enquiries for your business. We are an experienced team of Canberra SEO professionals helping businesses like yours to reach new customers and gain valuable traffic that will elevate your business to the next level.
The mere fact that you are on this page means that you are experiencing the power of search engine optimisation for yourself. We don’t pay for advertising – all of our traffic is generated through search engines like Google. Which is why you’re here – because you’re looking to do the same for your business. The cost of Google AdWords is getting more expensive by the month (literally), which means that search engine optimisation makes more sense than ever before.
We’ll let you in on a little secret. When choosing a Canberra SEO company to work with, a good rule of thumb to remember is this; if they can’t rank their own website on Google, they’re probably not going to be able to rank your either.
Ranking on page 1 of Google for “SEO Canberra” is one of the hardest keywords to rank in Australia. Think about it; all of the businesses competing for this keywords are staffed by SEO specialists who are all competing for your business. If we can rank Safari Digital at the top of the search results in the most competitive industry in the country, then we can do the same for your business.
In order to outperform and outrank your rivals (who have probably been working on SEO for longer than you), you need to partner with an SEO agency who really knows what they are doing. When we look at your website, your competitors and your industry, we can pinpoint exactly why your competitors are outranking you and what you need to do to jump the Google queue.
Work with an SEO agency who understands the ranking factors behind your current search position. We are a dedicated SEO agency that works exclusively with companies who want to increase their organic visibility. We don’t do Google AdWords; we don’t do social media marketing – we just do SEO and we do it really well.
We spend all of our time and effort monitoring changes to search engines and staying up to date with the newest search algorithm developments. Unlike some digital marketing companies who offer every digital marketing service on the market, we focus exclusively on search engine optimisation.
There is a myriad of factors that influence where your website appears in the Google search results. If you’ve seen a rival who is continually showing up on page 1 for lucrative search terms for your industry, there is a high probability they worked with an SEO consultant to produce those results. To catch and surpass your competition, you need to partner with a team of search engine optimisation professionals who understand why that company is in front of you and what is required to bridge the gap.
Google rankings are continuously changing. Google (and other search engines) do not give preferential treatment to websites based on how long they have been on page 1 of Google. If you can prove that your site includes more relevant information that reflects the principles of search engine marketing — then you can appear ahead of them in the search results.
Every dollar that you spend on search engine optimisation is growing your business for the future. Unlike Pay Per Click (PPC) advertising approaches through AdWords or social media advertising channels, the advantages that you get from partnering with an experienced SEO professional will continue to benefit your company for years after you have paid your final invoice.
SEO marketing is a unique approach when marketing to customers. Instead of reaching out to customers at a point when they are not engaged in your business offerings, organic search marketing reaches customers at the moment when they are looking to learn more about your business. As a result, the conversion rate from search marketing traffic is much higher and considerably more fruitful than traffic that arises from outreach marketing methods.
At Safari Digital SEO Agency, we concentrate on performing white hat SEO strategies that will improve your search visibility in the long term. We’ll create a scalable and sustainable structure that will facilitate long-term, sustainable growth for your business.
Canberra is an exceptionally competitive market. Before we can design an SEO campaign for your business, we first need to assess your competition. Unlike other SEO companies, we are not interested in taking you to the top of Google for random keywords to fill a ranking quota. We strive to get your business to page 1 for key phrases that will grow your business. We measure the success of our Canberra SEO services by how much we can grow your business.
Our Recipe for Search Visibility in Canberra
SEO is always changing, as a dedicated team of SEO specialists; it is our job to understand where the Google algorithm is headed and make adjustments to your site that will increase your organic search visibility.
The most recent SEO data reveals that keyword usage on-page continues to be the most crucial on-site ranking determinant. If you want to appear at the top of Google, it’s vital to carry out careful keyword research and implement the findings across your website. Various factors such as keyword intent, difficulty, search trends, and competitor keyword analysis will influence which keywords we choose to target for your SEO Canberra campaign.
Results That Stand the Test of Time
We deliver SEO results that will continue to benefit your business for years to come. We aim to assist you in attracting high-converting, relevant, and profitable visitors that are genuinely engaged in your offerings as a company. Our SEO campaigns concentrate on empowering your future success long after you have finished working with us. We will create a plan for your company and produce an on-site structure that you can continue to adjust and scale as your company grows.
On-Site Optimisation Strategy
On-site optimisation involves improving the on-page elements of your website to increase organic search visibility. In the simplest terms, on-site optimisation is a process whereby we tweak all of the on-page factors that impact the way that search engines crawl and interpret information and data on the page. Our job is to create content that search engine robots can easily crawl and read. In addition to producing content that search bots can quickly crawl, we also produce content that retains users.
On-site optimisation is the initial step in every SEO campaign that we undertake. Before we start to look at ways that we can improve your website with off the page, we begin by creating a structure for your website by providing all of the necessary on-page elements.
Content that Converts
As we have mentioned above, on-site content plays an indispensable role in the way that your site ranks in the organic search results. The most recent studies reveal that the medium length of content for webpages that appear on the first page of Google is 1,890 words. For websites with hundreds of webpages, the job of creating that much content is terrifying. As SEO specialists, we look at ways that we can get the most out of your content and guide you in creating scalable content solutions.
Local Search Strategy
Local search engine optimisation (Local SEO) is one of the most important steps any business can take to attract highly-motivated leads. For small to medium business, local SEO is a chance to take charge of your local search visibility and become competitive within your area and niche. At Safari Digital, local SEO campaigns are our specialty. We love doing local SEO for our clients because they produce an insane ROI and turn small companies into major local businesses in a moderately short amount of time.
Page Title Optimisation
Page titles (or titles tags as they are commonly known) are one of the most critical factors in determining where your site appears in Google. Page titles should accurately describe the content of each page. Page titles should convey an accurate representation of what users can expect on each webpage while utilising your most relevant keywords. As well as being an important on-site ranking factor, title tags also play a significant role in how your site performs in the search engine results pages. Page titles have a meaningful influence on how many users click through to your website.
Meta Descriptions Matter (but not for rankings)
Contrary to popular belief, meta descriptions do not directly affect your search engine rankings. In 2009, Google verified that they do not incorporate meta descriptions as a ranking factor. Despite that, meta descriptions still play an essential role in getting users from Google to click through to your site. Just because meta descriptions do not directly improve where your website appears in the search engine results doesn’t mean that they don’t have a meaningful impact on how many users click through to your site.
Off-site optimisation applies to everything that occurs off your site that impacts your search engine visibility. Google (and other search engines) use hundreds of different ranking factors when determining where websites will show up in the search results. Optimising your site for enhanced visibility means building an online presence for your website that will increase its authority, relevance, and reputation.
Off-Site Link Building
Backlinks account for roughly 50% of where your website shows up on Google. Our SEO campaigns help your website attain relevant, authoritative backlinks that vastly enhance your organic visibility and overall trustworthiness in the eyes of Google. It is very difficult (almost impossible) to rank websites for highly-competitive search terms without backlinks.
Google My Business (GMB) Optimisation
In 2020 (and beyond), your Google My Business (GMB) listing performs an essential role in how your site appears in the local search results. Google My Business (GMB) continues the legacy of crowdsource review websites like Yelp, Foursquare and TripAdvisor. Optimising your Google My Business listing is an important part of controlling your local visibility. Google My Business is the most crucial citation that your business can receive.
SEO Builds Canberra Businesses
For each Canberra SEO campaign that we complete, our goal remains the same — to improve visibility and skyrocket the quality and quantity of leads that our clients’ receive online.
SEO is a multifaceted process. Each client that we work with is unique; however, the search engine optimisation principles remain consistent. Irrespective of your business type or niche, if you are looking for a way to increase your local or national search visibility, we can help.
Call us on (02) 8006 9002 or complete a discovery form on the contact page to arrange your SEO consultation.
Get in Touch
What are you waiting for? Our team is ready to work with you to create a custom SEO strategy that will inundate your business with high-converting leads.