SEO Canberra

There’s no shortage of SEO companies in Canberra claiming to have the secret recipe for SEO success, so why should you choose Safari Digital?

Unlike other digital marketing agencies in Canberra, we don’t dabble in search engine optimisation; it’s all we do. We don’t do Google Ads, SEM, or Facebook marketing. At Safari Digital, we are different. Our team is made up of SEO professionals who understand search marketing. We put 100% of our time, energy, and resources into creating SEO strategies that stand out from the crowd. We only work with companies that are the right fit for our services and for organic marketing.

SEO or search engine optimisation is about positioning your website at the top of the search results for relevant search terms that your prospective audience types into Google when looking for your goods or services.

We help our clients understand how their target audience uses search engines and who their main SEO competitors are, and we create highly targeted strategies that drive qualified web traffic.

Our job as SEO experts is to understand how your target audience uses search engines to find the goods or services that you offer. Once we do that, we combine strategies to increase your rankings and drive website exposure.

By changing your website and building trust and authority with search engines, we can dramatically improve your organic search engine visibility. In doing so, we can reduce your reliance on paid marketing strategies like Google Ads and Facebook Ads and create a sustainable way for your ideal audience to find you online.

Before you start working with an SEO agency for your Canberra-based business, it’s important to define your goals and understand what you want to achieve with an SEO campaign. Whether that’s brand awareness, keyword visibility, or sales – you need to understand what you are looking for before you start your search. Once you have those details in mind, here are six simple things that you should consider finding the best SEO agency Canberra has to offer for your business:

1. Make sure they can explain your SEO campaign and the steps involved
2. Choose a company that ranks their own website – it’s the best proof of concept
3. Ask where the work is being completed
4. Make sure that you have a dedicated point of contact
5. Make sure there are no conflicts of interest with their existing clients
6. Ensure that they have a clear path forward

It’s important to find an SEO agency that speaks in simple terms, understands your goals, and is available when needed. By asking these questions, you’ll quickly weed out any pretenders.

With more than 97% of business interactions beginning with a simple Google search, your business must be present for relevant, industry-specific keywords. For companies that rank on page 2 onwards of Google, there is a less than 1% chance of being found by prospective users. As a result, it’s more important than ever for Canberra-businesses to take control of their online visibility and start generating organic leads with SEO.

• How much SEO work has been done on the website in the past.
• Is your new agency picking up from another proficient SEO Agency or are they cleaning up the mess and destruction of a cheap SEO provider?
• The amount of content you have
• Your website authority and backlink profile
• Your website domain’s age and history
• The competition in your industry

Once we have conducted a preliminary audit of your website and discussed your SEO goals, our SEO consultants will be able to provide you with a more accurate timeframe based on your unique circumstances. Just like anything, someone will promise more (and usually deliver less). Our goal is to build lasting relationships which means that we provide honest projections and transparent advice.

The cost of SEO services in Canberra will depend on your industry, your goals, and the resources required to get you results. When you invest in SEO services, your budget is generally allocated towards:

Content – writing new content, updating existing content, tweaking content
On-page optimisation – improving the on-page or on-site elements of your website that matter for SEO performance.
Off-site optimisation – building backlinks, establishing trust, and improving the authority of your website.
Technical – improving the technical performance of your website to ensure crawlability and website performance.
Reporting and communication – reporting, communicating updates, working with our clients to deliver strategy outlines and progress reports.

Backlinks continue to be one of the most important SEO ranking factors.

Each time that a website receives a reference from another website in the form of a backlink, it acts as a trust signal or a vote of authority with Google.

When building links for our clients, we consider several important factors, including referring website traffic, the page rank of the referring link, outbound links from the referring page, the age of the referring page, where the link is placed in the text, and the anchor text that is used.

The more high authority links you get, the better your chance of appearing at the top of Google.

Paid marketing is limited to a budget which means that once your budget is exhausted for the day, your website will stop appearing in the search results. The organic listings, on the other hand, are completely free and websites that rank at the top of the organic results can benefit from unlimited website clicks and impressions without paying for them.

Search Engine Optimisation (SEO) is a long-term marketing strategy that enhances your website’s visibility in the organic search results. On the other hand, Google Ads is an instant marketing channel that can attract leads immediately and begin to generate leads for your business.

SEO takes time to deliver results, whilst Google Ads can be set up and running in a matter of hours. The benefit of SEO is increased trust, greater search presence, and unlimited website traffic potential. The downside is that it can take time to start ranking. Google Ads can deliver instant clicks, but it has a lower level of perceived trust with users and is limited by your daily budget.

Choosing between SEO and Google Ads depends on your goals. There is no “right” answer.

If you’re looking for a mix of short and long-term wins, then it makes sense to invest in both ads and SEO concurrently with the goal of reducing your paid marketing spend once your SEO starts to take effect.