SEO is always changing, as a dedicated team of SEO experts; it is our job to understand where the Google algorithm is headed and make adjustments to your site that will increase your organic search visibility.
The most recent SEO data reveals that keyword usage on-page continues to be the most crucial on-site ranking determinant. If you want to appear at the top of Google, it’s vital to carry out careful keyword research and implement the findings across your website. Various factors such as keyword intent, difficulty, search trends, and competitor keyword analysis will influence which keywords we choose to target for your SEO Canberra campaign.
Results That Stand the Test of Time
We deliver SEO results that will continue to benefit your business for years to come. We aim to assist you in attracting high-converting, relevant, and profitable visitors that are genuinely engaged in your offerings as a company. Our Canberra SEO services concentrate on empowering your future success long after you have finished working with us. We will create a plan for your company and produce an on-site structure that you can continue to adjust and scale as your organic traffic and company grow.
On-Site Optimisation Strategy
On-site optimisation involves improving the on-page elements of your website to increase organic search visibility. In the simplest terms, on-site optimisation SEO is a process whereby we tweak all of the on-page factors that impact the way that search engines crawl and interpret information and data on the page. Our job is to create high-quality content that search engine robots can easily crawl and read. In addition to producing high-quality content that search bots can quickly crawl, we also produce content that retains users.
On-site optimisation is the initial step in every SEO campaign that we undertake. Before we start to look at ways that we can improve your website with off the page, we begin by creating a structure for your website by providing all of the necessary on-page elements to facilitate organic traffic growth.
Content that Converts
As we have mentioned above, on-site content plays an indispensable role in the way that your site ranks in the organic search results. The most recent studies reveal that the medium length of content for webpages that appear on the first page of Google is 1,890 words. For websites with hundreds of webpages, the job of creating that much content is terrifying. As SEO specialists, we look at ways that we can get the most out of your content marketing and guide you in creating scalable, high-quality content marketing assets.
Local Search Strategy
Local search engine optimisation (Local SEO) is one of the most important steps any business can take to attract highly-motivated leads. For small to medium business, local SEO is a chance to take charge of your local search visibility and become competitive within your area and niche. At Safari Digital, local SEO campaigns are our specialty. We love doing local SEO for our clients because they produce an insane ROI and turn small companies into major local businesses in a short amount of time.
Page Title Optimisation
Page titles (or titles tags as they are commonly known) are one of the most critical factors in determining where your site appears in Google. Page titles should accurately describe the content of each page. Page titles should convey an accurate representation of what users can expect on each webpage while utilising your most relevant keywords. As well as being an important on-site ranking factor, title tags also play a significant role in how your site performs in the search engine results pages. Page titles have a meaningful influence on how many users click through to your website.
Meta Descriptions Matter (but not for rankings)
Contrary to popular belief, meta descriptions do not directly affect your search engine rankings. In 2009, Google verified that they do not incorporate meta descriptions as a ranking factor. Despite that, meta descriptions still play an essential role in getting users from Google to click through to your site. Just because meta descriptions do not directly improve where your website appears in the search engine results doesn’t mean that they don’t have a meaningful impact on how many users click through to your site.
Off-site optimisation applies to everything that occurs off your site that impacts your search engine visibility. Google (and other search engines) use hundreds of different ranking factors when determining where websites will show up in the search results. Optimising your site for enhanced visibility means building an online presence for your website that will increase its authority, relevance, and reputation.
Off-Site Link Building
Backlinks account for roughly half of where your website shows up in the Google search results. Our SEO campaigns help your website attain relevant, authoritative backlinks that vastly enhance your organic visibility and overall trustworthiness in the eyes of Google. Years of experience tell us that it is very difficult (almost impossible) to rank websites on the first page for highly-competitive search terms without backlinks.
How your website appears in search engine results can be influenced by a wide variety of technical SEO factors. Identifying, addressing and fixing each of these technical SEO elements plays a huge role in the effectiveness of an SEO campaign. When we begin working on a website, some of the main technical SEO concerns that we address include (but are not limited to):
• Website speed and page load time
• Hosting suitability
• Duplicate content issues (on-site + competitors)
• HTTPS status and SSL security layer
• Robots.txt file settings
• Broken backlinks
• Sitemap readability
• Website crawlability
• Broken pages
• Broken internal links
• Structured data (schema mark-up)
To name a few. Generally speaking, these are the most common technical SEO issues that need to be addressed. We typically work to rectify any prominent issues within the first month of your SEO campaign. In rare circumstances, it can sometimes take a little longer to comprehensively address all SEO technical components.
Google My Business (GMB) Optimisation
In 2020 (and beyond), your Google My Business (GMB) listing performs an essential role in how your site appears in the local search results. Google My Business (GMB) continues the legacy of crowdsource review websites like Yelp, Foursquare and TripAdvisor. Optimising your Google My Business listing is an important part of controlling your local visibility and digital marketing strategy. Google My Business is the most crucial citation that your business can receive.
SEO Builds Canberra Businesses
For each SEO Canberra campaign that we complete, our goal remains the same — to improve visibility and skyrocket the quality and quantity of leads that our clients’ receive online. We highly recommend that you work with an SEO specialist that takes the time to explain their SEO process and SEO techniques. Transparency is the key to a successful working relationship.
SEO is a multifaceted process. Each client that we work with is unique; however, the search engine optimisation principles remain consistent. Irrespective of your business type or niche, if you are looking for a way to increase your local or national search visibility, our years of experience can help your business to grow. We work with small business owners, and large businesses with vastly different marketing budget spends. We will tailor our SEO packages towards your marketing budget and your goals. We want to deliver results that we can both be proud of.
Call us on (02) 8006 9002 or complete a discovery form on the contact page to arrange your SEO strategy consultation.