SEO Canberra

SEO or search engine optimisation services involve a series of on-site, off-site, technical, and content optimisations that are designed to improve your organic search traffic. These factors, otherwise known as the four pillars of search engine optimisation, are what search engines use to determine the relevancy and trust of your website when determining search engine rankings.

By implementing the four pillars of SEO, our team of Canberra SEO experts can help you to appear at the top of the search engines for relevant, valuable keywords that your target market is using to search for your products or services.

Yes, SEO continues to be one of the most effective ways to attract qualified website leads online.

SEO marketing is a long-term solution for companies that are serious about their long-term business growth and sustainability. SEO is an investment that can set your website up for long-term growth and sustainable leads when done correctly.

SEO is not an overnight task. Unlike pay-per-click marketing activities like Google Ads or Facebook Marketing, there is no overnight solution to reach #1 in the SEO rankings. It takes time, patience, and a lot of know-how on our end.

Our SEO Canberra services are suited to businesses that are looking for a long-term solution. If you want to receive enquiries, leads, and sales in months and years to come – SEO is the right solution for your business.

SEO is the most powerful inbound marketing strategy.

Unlike traditional advertising models which involve reaching out to customers even when they’re not interested in your products or services, SEO is an inbound marketing strategy that makes it easy for your audience to find you.

Search Engine Optimisation is customer-centric. You’re not cold calling, sending spam emails or interrupting with annoying pop-up ads, you’re appearing in front of potential customers organically in the search engine results pages.

SEO is more convenient and less intrusive for consumers. Instead of bombarding an unwilling audience with irrelevant information, you’re providing a valuable resource that is addressing their specific search query. We’ll find out what your potential customers are searching for and put your business in front of them at exactly the right time.

It doesn’t matter whether you’re a government agency, small business, or an enterprise level company based in Canberra, SEO plays an essential role in attracting relevant and high-quality online traffic. More than 70% of users trust the information that they find online, which is why it’s important to build a strong online presence that makes it easy for customers to find and interact with your business.

Fast, cheap, effective – you can only choose two.

SEO is a long-term strategy. If you are looking to generate X number of leads in the next 30 or 60-days from search engine optimisation – you’re barking up the wrong tree. Effective SEO requires a long-term vision to understand how the content you build and the links you acquire can garner long-term traffic.

The truth is, ranking for low competition keywords does not take long. On the other hand, if you are looking to rank for a range of long-tail keywords with little or no search volume, then you can theoretically achieve this in a matter of weeks. However, there is a very good reason that these search terms have no search volume – because they do not generate meaningful traffic.

There are no shortcuts to SEO success. Sure, some SEO providers will offer short-term, quick-win SEO strategies that may catapult you to the top of Google for a very short amount of time. However, these results will be short-lived in most cases, and it can take a reputable Canberra SEO company months or even years to recover the mess.

Our SEO services are designed to generate long-term traffic for your business.

SEO services are suitable for any business in Canberra that is looking to increase their organic exposure through search engines. If you have a product or service to offer in Canberra, SEO services are an effective way to reach your target market.

While it is fair to say that almost any business can benefit from search engine optimisation, there are a number of industries that are very good candidates for SEO. Some of the industries that can see extreme growth with SEO include professional services, home repairs services, medical, e-commerce, multi-location business, engineering services.

Our team of Canberra SEO professionals will work with your business to identify how your target demographic is using organic search. Once we understand how your target market thinks and behaves, we can then optimise the on-site and off-site elements that matter most for organic visibility.

There are hundreds of small factors that influence how your website ranks. The overarching goal is to make changes that will enhance the on-site experience, while ensuring that search engines can discover your content. In essence, search engine marketing is about helping search engines to present the best possible result for users.

There are hundreds of small, individual factors that go into providing the best SEO services Canberra has to offer. In brief, we focus on the on-site, off-site, technical, and content strategies that are going to move the needle. The most important thing to understand is that by implementing these strategies, our team can effectively provide value to your target market which, in turn, improves your changes of ranking at the top of the search engine results pages (SERPs).

Your search rankings will fluctuate every single day.

Google rankings fluctuate by the minute, and there are more than 200 individual factors that will influence how a website will rank in Google. Like we say to our SEO Canberra clients, do not get caught up with daily rankings – worry about long term traffic growth. Vanity metrics and temporary ranking positions are great confidence boosters – but it’s essential to look at the long-term results.

Some of the most common reasons why your SEO rankings are fluctuating each day include:

• Google has made a slight tweak to their algorithm
• The weighting of ranking factors is slowly shifting
• New competitors are conducting effective SEO strategies
• Your SEO momentum has changed – links or content may have stopped
• No reason at all – it’s just a temporary movement that will have no long-term implications

The most important thing to remember about SEO is that it is entirely dynamic. Nothing is ever where you left it, and you need to become accustomed to the idea of constant ranking changes.

The answer is a rather frustrating one – it depends.

Several key factors will influence the timeframe that it takes to see results from SEO services. Firstly, how much SEO work has been done on the website in the past. Is your new agency picking up from another proficient SEO Agency or are they cleaning up the mess and destruction of a cheap SEO provider? The amount of content you have, your backlink profile, and your website domain’s age will have a key impact on the amount of time it takes to rank on Google.

No two websites are the same, which means that the time frame to see results will be completely unique.

Generally speaking, the amount of time to see good results from SEO can range from two to four months. If you do not see a positive uptick in your website traffic, leads, and sales after the four-month mark, you may be on the wrong track.

There’s no shortage of Canberra SEO agencies claiming to be the best at SEO, so why should you trust us? Well, for starters, we are a dedicated SEO company. We don’t offer any other digital marketing services which means that we can spend 100% of our time, effort, and focus on staying up to date with the latest algorithm changes and search trends. For our customers, this means that we are constantly adapting and approving our approach to keep them ahead of their competition.

Not only are we SEO specialists, we’re also straight up. If we believe that we can deliver value beyond your investment (positive return on investment), then we’ll work with you. If we believe that there are better ways for you to reach your target audience, then we won’t. It’s really that simple. Trust starts from your first consultation with our team of local SEO Canberra experts.

Backlinks continue to play an important role in the way that search engines understand the authority and trust of different websites. Backlinks (when one website links to another website) are viewed as a trust signal by search engines and are one of the top-ranking factors that are used to determine how high (or low) your website will appear in the SERPs. While it sounds simple, there’s a lot that can go wrong with link building and it’s important to defer to an expert who understands how you can acquire topical and trustworthy backlinks.

After more than 240 successful SEO campaigns, we can say with some certainty that content is one of the most important SEO ranking factors today. Ongoing content marketing and on-page content optimisation is an important element of each Canberra SEO strategy that we implement. We have a team of in-house content writers who take care of the keyword research, content writing, and uploading to ensure that your website is posting fresh, relevant, and valuable content that improves the way that users and search engines view your website.

Choosing the right keywords means aligning your content with how your target audience searches online. Our team of Canberra SEO experts will work with you to determine the best keywords for attracting the right kind of traffic to your website. We use third party keyword tools and trend data to determine the most appropriate keyword mix before segmenting it out onto different pages on your website.

Yes, in most cases you will need new pages on your website to support your SEO objectives. New pages allow our team of SEO consultants in Canberra to segment out the different keywords that we intend to target and ensures that we are delivering a web page that aligns with what users expect to see when they make different search terms.

We offer a range of different SEO services to suit different business types and different goals. Some of the most popular SEO services that we offer include:

• Enterprise SEO
• E-Commerce SEO
• Local SEO Services
• White Label SEO Services

We work with companies and brands across dozens of different industries. If we believe that we can provide value and your target market is using search engines to find your products or services, then we’ll work with you. If we believe that your digital marketing budget is better used elsewhere, then we’ll point you in the right direction – no hard feelings.

Delivering the best SEO company Canberra experience means investing in the best tools. Our team of specialists use SEO tools to help with keyword planning, technical SEO crawls, backlink audits, competitor insights, reporting, and campaign planning. We share all of our reports and provide 100% transparency to our clients so that you always know exactly what we’re working on.

Unlike PPC (pay per click) and other paid advertising mediums, organic search engine marketing provides a lasting, long term digital asset for your business. Long after paid marketing campaigns have finished, SEO is working behind the scenes to deliver high quality leads to your business.

Search engine optimisation continues to deliver a return on investment for the weeks, months and, years after your investment has finished. Unlike paid digital marketing strategy, your business can continue to repurpose content and digital assets for years to come.

Safari Digital is committed to delivering the best SEO Canberra has to offer. We’ll build a framework that drives your immediate business objectives and gives you the space to grow and evolve down the line as your website traffic grows and business expands.

Getting your website set up to rank in Google is the first step towards search engine visibility. Our SEO services will put all of the pieces in place for you to achieve long term success.

Here is what most SEO companies are not telling you when they are trying to get you onboard as a client. SEO is not a three month or six-month project – it requires constant care and attention. Search engine algorithms, competitor activity, and changing user behaviour all mean that SEO requires constant work and attention to achieve outstanding results.

Working with an SEO provider means that you will have someone in your corner when Google makes an algorithm change, or your rankings are in a state of flux. Our team will be there to guide you through the process and ensure that your website continues to grow while your competitor’s wilt.

Paying for advertising is expensive. 84% of Google’s revenue in 2018 was derived from advertising. Those ads that appear in the middle of articles and scattered throughout organic search results, that’s all Google Advertising.

The scary thing is, Google Advertising (AdWords) is getting more expensive by the day. In order to reduce paid advertising and create a lasting and sustainable revenue stream for your business, you need SEO.

To get seen by potential customers, your site and its content need to be optimised so that Google can read it and visitors can enjoy it. SEO is a delicate balancing act; your website needs to appeal to Google without sacrificing the user experience.

Google doesn’t want to show just any website to its searchers, it wants to show websites that are valuable to the user. Search Engine Optimisation is about understanding how to curate information in a way that search engines can understand, and users can enjoy.

Asking how much SEO costs is a lot like asking how much a car costs – it depends on quality. There is no shortage of cheap SEO Canberra providers promising big results on a shoestring budget, but we’d urge you to think twice.

Like any professional service, the cost of search engine optimisation services comes down to the amount of time and resources required to achieve your desired outcome. During your initial consultation, our SEO experts will be able to conduct an audit of your website and better understand your goals to provide an accurate SEO price breakdown. Some of the factors that will influence the cost include:

• Your website history and previous SEO efforts
• The competition of your industry
• The location of your business
• The location of your target audience
• The size of your website
• The scope of your keywords

In general, the average cost of SEO services in Canberra ranges from $1,500 per month to $10,000+ per month. We work with our clients on an ongoing basis to provide ongoing search engine optimisation implementation and strategies. Sadly, it is not possible to “SEO a website” in a one-off project. SEO requires ongoing input for on-site, off-site, content, and technical in order to see results.

When it comes to choosing the best SEO agency Canberra has to offer – there is no shortage of companies claiming to be the best. At Safari Digital, we’ll throw our hat in the ring as the most reliable SEO Canberra has to offer for one good reason – we are specialists. Just like anything, it’s always best to work with a company that specialises in the product or service that you’re looking for. Our recommendation would be to seek out the best 2-3 specialist SEO agencies and have a chat to them – choose the company that you like and the one that you feel understands your business the best.

When it comes to SEO, there are two ways to get there – you can either pay an SEO expert in Canberra to take care of the process, or you can go it alone and try your luck with DIY. SEO is a complex and time-consuming process. If you’re a new business and lacking capital, then it might make sense to spend a significant amount of time researching, practicing, and implementing SEO. However, if you’re an established business in a competitive niche, it’s almost always better to defer to an SEO specialist who can take care of the process for you.

You will have a dedicated point of contact with an SEO specialist who will guide you through your campaign. You’ll be able to call, email, and liaise directly with an SEO professional (not an account manager) which means that you won’t need to go through layers of personnel to get the answer that you’re looking for.

Keyword research, strategy, and implementation are the most essential steps in delivering a successful SEO Canberra campaign. Choosing the right keywords for your campaign involves separating informational and transactional search terms into disparate categories and planning out which pages will be targeting which keywords. At Safari Digital, we take the time to understand how your competitors are generating organic traffic and ensuring that we are targeting the most valuable search terms for your niche.

We use industry leading keyword research tools to make an informed keyword strategy that drives conversions – not just traffic. Keyword strategy comes down to understanding the varied intent behind different keyword searches. We target competitive, high-value search terms, as well as uncover low-hanging fruit that your competition may be missing out on.

Meta data plays a key role in how search engines understand the content and context of your web pages. SEO meta data is used by search engines to determine which search are relevant to the information on your website pages. Google uses meta data to build relevancy, context, and to rank content for the right set of search terms. Your meta data must be aligned with the search terms that you want to appear for in Google.

User experience (UX) and SEO are a match made in heaven.

Websites that provide a poor user experience will experience a higher bounce rate, lower number of pages per session and fewer returning visitors. Together, this means less enquiries, less conversions, and missed KPIs.

User experience simply refers to the way that users interact with a website. Sites with a positive UX design are easy to navigate, provide a clear path to conversion, and allow users to easily navigate to their desired location. This can be through:

• Information hierarchy & site structure
• Interactive on-site design & navigation
• Clear visual journey design
• Seamless navigation to related pages

SEO and UX are not the same thing. However, they are complementary activities that work together to create a site that performs well in the search engines & in front of users. As such, we take a considered approach that ensures UX is an underlying consideration in our Canberra SEO strategies.

Page speed refers to the performance of a single web page, site speed refers to the speed and overall performance of a website. Hand in hand, this ensures that your website loans quickly for visitors (Google’s cut off is 3-seconds or less) and is accessible from different devices in different locations.

Google continues to double down on-site speed as a ranking factor and has released a number of updates in recent years in conjunction with the page speed insights (PSI) report to guide better site speed. As an SEO agency, we work across multiple different CMS platforms to ensure our client’s sites load quickly and meet Google’s page speed criteria.

How your website appears in search engine results can be influenced by a wide variety of technical SEO factors. Identifying, addressing and fixing each of these technical SEO elements plays a huge role in the effectiveness of an SEO campaign. When we begin working on a website, some of the main technical SEO concerns that we address include (but are not limited to):

• Website speed and page load time
• Hosting suitability
• Duplicate content issues (on-site + competitors)
• HTTPS status and SSL security layer
• Robots.txt file settings
• Broken backlinks
• Sitemap readability
• Website crawlability
• Broken pages
• Broken internal links
• Structured data (schema mark-up)

To name a few. Generally speaking, these are the most common technical SEO issues that need to be addressed. We typically work to rectify any prominent issues within the first month of your Canberra SEO campaign. In rare circumstances, it can sometimes take a little longer to comprehensively address all SEO technical components.

Backlinks play a large role in determining where your website ranks in the organic search results. When it comes to off-site ranking factors – backlinks are the most important ranking factor. Each time that a website receives a reference from another website in the form of a backlink, it acts as a trust signal or a vote of authority with Google.

There are a number of important factors that we consider when building links for our clients including referring website traffic, page rank of the referring link, outbound links from the referring page, age of the referring page, where the link is placed in the text, anchor text that is used.

The more high-authority links that you get, the more likely you are to appear at the top of the search results for your desired keywords.

Google Business (formerly Google My Business/GMB) is essential for building trust and credibility with your target audience. Today, 86% of all Google users use the Google Maps platform to connect with local businesses. Despite this, less than 56% of all businesses have claimed or setup their free Google listing. Google business works with Google maps to serve users with local businesses in a predefined service area. Correctly optimising your Google Business profile means appearing in front of your target audience when they are actively looking for your goods or services.

Social signals are not a direct SEO ranking factor. However, it stands to reason that websites with a strong social media presence also benefit from a myriad of other benefits (including links) that may provide valuable hints to search engines about the quality of their content. As such, we ensure that clients are leveraging the power of social signals to bolster our SEO Canberra strategy.

Local Citations or name, address, phone number (NAP) links are an important want to build a consistent off-site web presence. Search engines like Google use citations to verify the trustworthiness and legitimacy of a local business. Websites with consistent business information across a broad range of platforms (including social) are more likely to build trust and authority with Google.

It’s important to remember that NAP link building is not what it used to be. Three to five years ago, NAP links were an overused (and abused) element of an SEO campaign and since thing, search engines have reduced the weighting or emphasis that they place on these types of links.

Brand mentions or unlinked brand mentions are, as the name would suggest, mentions of your website that do not include a link to it. In recent years, Google has made a number of revealing hints that suggest unlinked brand mentions may become a ranking factor in the coming years.

For now, we actively monitor unlinked brand mentions on behalf of our clients and reach out to sites to claim links back to their sites. Brand mention link building ensures that ‘low hanging fruit’ is captured and our client’s claim valuable referring authority that contributes to rankings and domain authority.