Ecommerce SEO Services
Drive sales and fast track your growth with a strategic eCommerce SEO strategy for your online business. Whether you’re looking to dominate your niche or push into new markets, our customised SEO for eCommerce sites provides a scalable, long-term solution for lasting organic growth.
Australia’s Leading E-Commerce SEO Agency
Whether you’re an established bricks and mortar retailer transitioning to online sales, or you’re an established eCommerce entity, you’ll know that building your organic search presence is hard work. Without the right strategy and guidance, it’s easy to get lost in the crowd.
Australians are no strangers to online shopping. In 2024, online shopping is expected to surpass 20% of all retail spending for the first time. And with e-commerce SEO spending climbing at close to double digits each year, now is the time to cement your place in the market.
Safari Digital is an experienced e-commerce SEO agency. We work with small, medium, and enterprise level online businesses to generate strategic search engine optimisation solutions that drive revenue – not just organic traffic. With the right strategy, we help e-comm businesses of all shapes and sizes to dominate their niche and push into new markets with cost-effective and scalable solutions that drive long-term growth.
What is eCommerce SEO?
Before we dive into the nitty gritty, let’s take care of some housekeeping. What is exactly is eCommerce SEO and why should you care?
SEO for eCommerce sites is a digital marketing strategy designed to increase organic search visibility and drive qualified, valuable traffic to an online shop. For businesses that sell products online, eCommerce search engine optimisation is an effective way to build brand trust and drive relevant visitors to those valuable product and category/collection pages on your website.
In practice, SEO for eCommerce websites is about understanding the way your target market uses search engines to shop your products. Armed with this intel, search engine optimisation professionals can develop a comprehensive SEO strategy that meets SEO best practices and ensures your products appear in front of your target market online.
Our eCommerce SEO Services
eCommerce search engine optimisation services to suit the most popular e-Comm platforms.
How are eCommerce SEO services different to regular SEO?
Traditional SEO services and eCommerce SEO services are two sides of the same coin.
While the KPIs and desired outcomes are different, the route that we take to get there is largely transferrable. In traditional SEO, the goal is to build brand awareness and drive visitors towards a desired outcome. Whether that’s making a phone call, booking a service online, or entering into a funnel – the goal is to progress towards a transaction.
With eCommerce SEO, the KPIs are slightly different. In most cases, the goal is to drive a sale through the online store. Of course, some businesses will measure success in new subscribers or in other ways, but by and large, the goal is to drive online sales.
We work with our e-comm clients to understand the products and ranges that they want to push. From there, we create strategies that put the business in front of the right customers.
Ecommerce SEO Case Study
BONIIK SEO Case Study
Safari Digital partnered with Korean Beauty specialists BONIIK to increase monthly organic traffic from 9,000 monthly visitors to 45,000+ monthly visitors over the course of two years. Leveraging a strong product range and growing market opportunity, our SEO campaign aimed to bring awareness to the K-Beauty segment in Australia.
Understanding Search Intent for eCommerce SEO
Understanding and optimising keywords in-line with search intent is essential for generating sales, not just website traffic. Search intent is the reason that someone opens up Google (or other search engines) and conducts a search.
By understanding the psychology behind different search queries, online retailers can successfully market their products to buy-ready customers. Organic search keywords can be categorised into one of four different categories.
Navigational
Users that want to find a specific page on a website. For e-commerce websites, this can mean users searching “E-Commerce Name + Sale” or “E-Commerce Name + Returns Policy”. Users conducting navigations searches are already familiar with the website and are using search engines to navigate to a specific page on the website.
Informational
Informational searches are an important way to build trust with users and with search engines. Informational keywords help to answer common queries around the products that you sell and help users to make an informed buying decision. While informational search terms are less likely to yield a direct conversion, they are an invaluable way to build trust and brand recognition.
Commercial
Commercial queries stem from users wanting to gather more information around a product before searching. Commercial search terms may include “Best”, “Comparison”, and other keywords that indicate a user is looking to explore the nuances between different products before purchasing. Commercial keywords are a key focus of our content marketing efforts in each ecommerce SEO strategy.
Transactional
Transactional keywords and search queries are what drive sales and conversions online. Users looking for a specific product or product category, often accompanied by verbs such as “buy”, “online”, “shop”, are the holy grail or ecommerce SEO. We take a considered approach to ensure that these transactional search terms are the focus of your ecomm SEO strategy.
Our eCommerce SEO Strategy
Ecommerce SEO Services Backed by the Best Tools
Frequently Asked Questions
Why is eCommerce SEO so important?
Whether you’ve got a handful or products or tens of thousands of products, ecommerce SEO is an essential strategy to build trust and generate valuable website visitors.
E-comm SEO services are important for a myriad of reasons, however, perhaps the best reason is that paying for ads is expensive. The average cost per click is somewhere between $2-$3 depending on your niche. When you calculate the cost of manufacturing, packing, and marketing your goods, the margins can start to look very thin, very quickly.
Ecommerce SEO services help businesses to scale to a broader market and reduce their long-term reliance on paid marketing channels. Aside from the obvious commercial benefits, Ecomm SEO also allows businesses to grow their brand and become synonymous with users in their niche.
How important is pricing for ecommerce?
Your e-commerce pricing strategy is crucial for attracting and retaining customers online.
Understanding how your competitor prices similar or the same products online is crucial for competing an increasingly price-sensitive ecosystem. Now, more than ever, consumers have more choice in how they shop. Whilst we don’t advocate for bottom of the barrel pricing, it’s important to recognise that buyers are rarely short on choice, so it’s important that your prices stack up in a competitive market.
For ecommerce retailers that sell the same brands and products as competitors governed by an MSRP, there is less flexibility in how you price. For companies that manufacture and sell their own products, it’s important to conduct comprehensive market research to ensure your products pricing stacks up in the market.
As an ecommerce SEO agency, we’ll never tell you how to price your product. With that said, we will provide insights into how you stack up in the market and collaborate with your team to determine the best way to handle pricing according to competition, demand, and seasonality.
How much does ecommerce SEO cost?
The cost of e-commerce SEO services in Australia will depend on the size of your website (number of categories, products), the scope of where you are targeting (national vs. international), as well as the competition in your niche.
As a rule of thumb, ecommerce SEO campaigns can range from $2,000 to $10,000+ per month (+GST). Based on the size, scope, and competition of your online shop, we’ll analyse and determine the SEO resources required to achieve your desired SEO results.
How long does it take to see results?
It depends on a number of factors, however, in general, SEO results can take anywhere from 3-6 months. Some of the factors that will determine how long it takes to see results and begin to yield a positive ROI from your ecomm SEO investment include:
• The age of your website
• Your starting point for rankings
• The complexity of technical SEO work required
• The competition in your niche
• Previous SEO efforts
• Existing content
Based on an initial SEO audit of your website, we’ll be able to provide you with a projected timeline for results that consider these unique factors.
Can I use product descriptions from the manufacturer’s website?
In a word – no.
You cannot use the same product descriptions that are supplied by the product manufacturer. Google looks for unique and engaging content and considers E-E-A-T (experience, expertise, authoritativeness, trust) when it looks at websites. As you can imagine, using the same product descriptions as the product manufacturer that your competitors use is not going to win trust with users or search engines. Taking the time to write unique and engaging product descriptions that demonstrate your experience with products helps to demonstrate your value in the market.
Should I remove out of stock products?
One of the most common mistakes from online retailers is mishandling products that may be discontinued or go out of stock.
Having an E-commerce SEO strategy in place means understanding how to handle stock issues without compromising organic performance. We work with our ecommerce clients to ensure that we have best practices in-place for marking seasonal or out-of-stock products without losing valuable organic traffic.
What is the best CMS for ecommerce SEO?
When it comes to the best CMS for ecommerce SEO success, there is no ‘one-size-fits-all’ answer. The best CMS for ecommerce will depend on the size of your website, how you handle stock, and the integrations that you need to run your ecommerce store.
For some retailers, enterprise-level CMS or customised CMS solutions may be the best route for their specific needs. For small to medium sized retailers, it may be a choice between WooCommerce and Shopify.
The truth is, almost every ecommerce CMS is built with search engine optimisation in mind. With the right configuration, we can work across just about any content management system to implement an effective SEO strategy.
Is Shopify good for SEO?
Around 40% of our ecommerce SEO clients choose Shopify as their CMS.
Shopify is one of the most popular ecommerce CMS platforms out there. And for good reason too. It’s easy to use, offers a suite of features, and can be customised and managed by just about anyone with a little bit of technical nuance.
As far as SEO performance is concerned, Shopify is a very good platform. There are a few drawbacks such as limited customised options, a fee for each sale, and you are locked into their ecosystem for hosting. However, for those looking for an out-of-the-box, plug and play CMS that is SEO friendly, Shopify SEO is a very good choice.
Is WooCommerce good for SEO?
WooCommerce is one of the most popular ecommerce CMS systems on the market. WooCommerce is an extension for WordPress and means you can ‘extend’ your website into an ecommerce platform at any time. As far as SEO performance goes, WooCommerce is a solid choice. While there are a number of nuances that can be off-putting for those that are less technically savvy, WooCommerce is still a very good platform to build on. Users do not need to pay a fee for each transaction and have more options with how they customise and host their website.
Do you offer enterprise-level ecommerce SEO services?
Yes, we offer enterprise level ecommerce SEO services. We have experience working with some of Australia’s biggest ecommerce retailers and have collaborated with a range of internal development and marketing teams to implement enterprise SEO best practices and technical optimisation that drive growth. From Magento to BigCommerce and custom CMS platforms, our team have extensive experience working on large-scale national and international ecommerce retailers.
Why should I choose Safari Digital?
There’s no shortage of SEO agencies in Australia claiming to be the best at ecommerce SEO, so why should you consider Safari Digital?
When you work with Safari Digital you’ll be working with a team of ecommerce SEO specialists. We are a boutique SEO agency. We don’t offer any other marketing services and we don’t deviate from what we know. Because we focus exclusively on search engine optimisation, we can dedicate 100% of our time, energy, and focus on SEO. Our single-channel focus means that we can invest more into research and testing ensuring that our clients stay ahead of the competition.
Get in Touch
What are you waiting for? Our team is ready to work with you to create a custom SEO strategy that will inundate your business with high-converting leads.
