SEO Gold Coast

Take charge of your organic search visibility with a customised SEO strategy with from our Award-winning SEO experts. Whether you’re a small business looking to dominate your market in Coolangatta, or you’re one of fastest growing enterprise-level companies on the Gold Coast, our team of specialists will help you to outrank and outsmart your competition in 2023.

  • Industry-specific approach
  • Proven strategy with results to back it up
  • We are SEO specialists – not generalists

The Gold Coast’s Leading SEO Agency

Safari Digital SEO Agency is a team of SEO experts partnering with small to enterprise level companies to deliver sustainable search engine optimisation strategies.

We get it. Finding a Gold Coast SEO Agency that you can trust seems almost impossible. A quick Google search reveals hundreds of local companies all vying for your business. So, how do find a Digital Marketing Agency that actually knows what they are doing?

SEO is always changing. Over the last decade, the search engine ranking algorithm has evolved dramatically. Black hat, quick win tactics that were popular amongst other SEO firms are now all but redundant. Despite this, we continue to see so many of these Gold Coast SEO agencies offering outdated digital marketing services to clients. We are constantly evolving our approach to ensure that we stay up to date with the latest changes and we are delivering the most comprehensive service to our clients.

Every decision that we make is geared towards delivering maximum ROI (return on investment) for our clients. Our customised SEO campaigns account for the unique circumstances of your business and website to ensure we are targeting lucrative search terms that are going to drive business growth. Each decision that we make, and every optimisation that we implement is about delivering the KPIs that matter most to your business.

Search Engine Optimisation Gold Coast

The Value & Process for SEO Marketing

The value of SEO

  • Increase organic website traffic

  • Attract qualified business leads

  • Boost credibility & industry trust

  • Reduce ongoing paid marketing costs

  • Improve on-site user experience (UX)

  • Build a sustainable sales funnel

  • Outperform & outrank key competitors

The Process for SEO

  • Market analysis & opportunity assessment

  • Initial website audit

  • Identify & rectify technical fixes

  • Generate unique, helpful content

  • Implement on-site SEO strategy

  • Off-site SEO (Backlinks & more)

  • Ongoing reporting & tracking

Benefits of Outsourcing SEO

  • Consult directly with industry experts

  • Eliminate common, costly SEO mistakes

  • Abide by Google’s best practices

  • Fast track your SEO results

  • Flexible SEO plans & prices

  • Leverage SEO Agency resources

  • Focus on your business – not your marketing

What’s Included with SEO

  • Customised SEO strategy

  • Competitor insights & tracking

  • On-page SEO best practices

  • Off-page SEO best practices

  • Content writing & optimisation

  • Goal tracking & outcome assessments

  • Integration with other marketing strategies

Local SEO Consultants & Experts

Why Choose Safari Digital SEO Agency?

There are hundreds of SEO agencies across the Gold Coast claiming to offer the best SEO Gold Coast has to offer – so why should you choose Safari Digital? Well, aside from the fact that we have generated more organic traffic than any other digital marketing company in Australia for the last three years, here are just a few more good reasons:

  • We are SEO specialists – not digital marketing generalists
  • We won’t partner with your competitors & reuse your strategy to help them
  • We spend 100% of our time & effort mastering search engine optimisation marketing
  • Our SEO services are backed by hundreds of successful SEO campaigns across Australia in some of the most competitive niches & industries.
  • You won’t deal with account managers or salespeople – you’ll work directly with SEO experts.
  • We are consistently refining and improving our approach in-line with the latest updates and algorithm changes from Google.
  • We focus on deliverables that improve revenue and business outcomes – not vanity metrics that look good in an end of month report.
SEO gold coast - consultant

Best SEO Services Gold Coast

Our SEO Strategy

Proven search engine optimisation techniques to drive highly-motivated leads straight to your website.

Safari Digital Reviews

Sure, we haven’t got 500-reviews. But we’re also not trying to bury those real experiences that aren’t all 5 stars like other SEO agencies on the Gold Coast.

On Site SEO Strategy

On-site or on-page SEO means improving the on-page components of your website to improve organic search visibility. In the most uncomplicated terms, on-site optimisation is a process that involves tweaking all of the on-page factors that impact the way that search engines crawl and interpret information on the page. We create content that Google robots can quickly crawl and read. In addition to creating content that search bots can quickly crawl, we also provide content that retains users.

On-site optimisation is the first step in every campaign for SEO. Before we consider ways that we can improve your website with off the page optimisation, we start by building a structure for your website by providing all of the essential on-page components. We wary of a digital marketing agency that insists on backlinks before content – this is an outdated approach.

on site SEO ranking factors image

Content plays an essential role in the way that websites rank on Google. The most recent data suggests that the medium length of content for webpages that appear on the first page of Google is 1,890 words. For websites with hundreds of pages, the task of generating that much content is a terrifying prospect. As SEO professionals, we look at ways that we can get the best out of your content and guide you in creating scalable content solutions.

Local search engine optimisation is amongst the most significant steps any company can take to attract highly-motivated leads. For SME’s, local SEO is an opportunity to take command of your local search visibility and become a market leader within your niche. Local Gold Coast SEO campaigns are our bread and butter – we know how to get significant SEO results for small businesses. We love doing local SEO Gold Coast for our clients because they produce an insane return on investment and turn small companies into major local companies in a short period.

Title tags (or page titles as they are generally known) are one of the most critical factors in deciding where your site appears on Google. Title tags should correctly describe the content of each page – Google highly recommends using title tags to accurately describe the content of each page. Page titles must also give a concise, accurate representation of what users can expect to find on each page. As well as being an essential on-site ranking factor, page titles also perform a significant role in how your site performs in the SERPs. Title tags have a considerable influence on the number of users who click through to your website.

Contrary to common belief, meta descriptions do not immediately influence your search rankings. More than a decade ago, Google confirmed meta descriptions are not a ranking factor. Despite that, meta descriptions still play an indispensable role in attracting users to click through to your site from Google. We highly recommend still implementing a fool-proof strategy to meta description optimisation. Just because meta descriptions do not immediately change where your website appears in the search engine rankings doesn’t mean that they don’t have a significant influence on how many users click through to your website.

Before you can think about ranking #1 for SEO in Gold Coast, we need to address the technical issues that are affecting the organic visibility of a website. From website accessibility, to page load speeds, https status, and a multitude of other technical SEO issues, we look at all of the aspects that make a tangible difference to your rankings.

Technical SEO is an important factor that can also impact how your website appears in search engine result pages. Identifying, solving, and addressing any on-site technical SEO factors is a crucial step in any search engine optimisation campaign. The main technical elements that we aim to review and rectify include (but are not limited to):

• Sitemap issues
• Website speed and page load time
• Hosting suitability
• Website crawlability
• HTTPS status and SSL security layer
• Duplicate content issues (on-site + competitors)
• Broken pages
• Broken internal links
• Structured data (schema mark-up)
• txt file settings
• Broken backlinks

… Just to name a few. These are the most common technical SEO issues that we come across during an initial audit. In general, we will solve any outstanding concerns within the first month of your campaign. In exceptional situations, it may take a couple of weeks to rectify all outstanding technical issues.

Every successful SEO campaign begins with a comprehensive keyword research session.

Keyword research, keyword strategy, and keyword selection play an indispensable role in the way your website appears in the Google results pages. Before we can begin looking at building a constant lead generation funnel for your business through your website, we first need to know which keywords will drive your online presence, grow online visibility, and lead to major search engine visibility improvements.

Some of the most important keyword factors that we consider when conducting keyword research for your website include:

  • Keyword intent
  • Keyword search volume
  • Keyword difficulty
  • Keyword cannibalisation

Our local SEO experts will select keywords that are going to drive valuable traffic to your website. If the keyword is not going to drive your business goals, then we will not target it – it’s that simple.

Your primary strategy session will expose on-page deficiencies from local SEO all the way through to national level search terms. For local search, this would mean uncovering the keywords that your local target market is using to find your competitor websites in the search engine results pages. For larger, national-level searches, this would mean uncovering the size of your market and what would be required from an SEO perspective to put your business at the forefront of your target markets minds when it comes time to purchase Goods and Services.

Want to know the secret to SEO Gold Coast success? Creating landing pages that resonate with the exact search query of your users. In the first month of your campaign we will identify any page gaps on your website and identify where need to create new pages.

Some of the most important SEO factors that we incorporate into the landing pages that we create for our clients include:

  • Concise, SEO optimised headings
  • Optimised friendly meta data
  • Clear and relevant copy that demonstrates that purpose of the page
  • Clear funnels so that users know where they are going
  • Remove any distracting links from the page
  • Make the on-page conversion goals clear
  • Ensure that there is no overlap between landing pages

Your landing pages are the heart of your campaign. If your website already has landing pages dedicated to your target search terms, we will go through and optimise them for search and conversion. If you do not currently have search engine optimisation oriented landing pages on your website, we will work with your developer (or ours) to create them for you.

Content marketing is an essential element in generating lasting website traffic. Our SEO experts use content marketing as a highly effective top of the funnel inbound marketing method to attract relevant, high-quality leads to your transactional pages. Some of the reasons why we prioritise ongoing content creation for our Gold Coast clients includes:

  • Websites that regularly update content receive 434% more clicks
  • Content marketing builds trust and authority
  • Content marketing is an effective way to diversify website traffic
  • There are only so many transactional keywords we can target
  • Regular content marketing improves website indexation rates

One of the SEO ranking factors that search engines look at is how often you publish new content. Each new piece of content signals to search bots that you are still publishing content and therefore they should still be crawling your website. Our Gold Coast SEO specialists use the best third-party keyword research tools to generate content plans that fill website gaps and ensure that your website is appearing for relevant search terms.

Internal links are links from one page of your website to another page on your website. Search engine crawl bots and users use internal links to understand website hierarchy, navigate similar content, and understand the context of different pages on your site.

Google is now dealing with an influx of AI written content which means that index rates will be lower (and slower) than ever. Our team will create an internal linking strategy that ensures that your most valuable content is crawled and that your on-site users are visiting the right pages on your website.

Off Site SEO Strategy

Off-page or off-site optimisation refers to everything that happens off your site that affects your search engine visibility. Google uses hundreds of complex ranking factors when deciding where websites will appear in the SERPs. Optimising your site for improved search visibility means creating an online presence for your website that will strengthen its influence, relevance, and reliability.

off site SEO ranking factors image

As of 2023, backlinks account for roughly 50% of how a website ranks in the search engine results pages. If you see your competitors appearing at the top of Google for relevant, valuable search terms, you can be sure that they have a backlink building plan in place.

If you are not familiar with backlinks or link building, the best way to think of them is as ‘trust signals’ that tell Google whether your website is worth ranking in the search engine results pages. Each time a trustworthy website links to your site, it increases your page authority and the trust that you have with Google.

Not all backlinks are created equally. We build white hat, sustainable links that will stand the test of time. Our process for building backlinks is completely repeatable, but highly labour intensive. The process looks like this:

  • Audit your competitor backlinks
  • Analyse strength of the referring domain
  • Understand their most powerful links
  • Conduct backlink outreach
  • Acquire high-quality, white hat backlinks

Effective link building is not rocket science, but it does take a considerable amount of time and resources to do it properly.

Google Business (formerly known as Google My Business) plays a vital role in how your site appears in the local SERPs. Google Business extends the legacy of crowdsource review websites like Yelp, TripAdvisor, and Foursquare. When customers come to Google Business to highly recommend your services, they are providing another level of trust and legitimacy to future consumers. Managing your Google Business listing is an integral part of maintaining your local visibility. Google Business is essential for local visibility.

Business citations or NAP links are an online reference to a business that features critical business information, including name, address, phone number. In 2023, the power of business citations is nowhere near what it was five or even three years ago. However, to build credibility with search engines and create a legitimate, multi-platform presence, business citations can still provide a helpful boost, particularly for new websites.

When it comes to NAP links, think quality, not quantity. Our SEO experts focus on relevant, high-authority NAP citations that build trust with users and search engines.

With Safari Digital Gold Coast, you will get a custom SEO report each month tailored to your goals and KPIs. The contents of your SEO report will depend on a range of factors.

We don’t use a search engine optimisation reporting template. Every report will look different. With that in mind, here are a few of the Key Performance Indicators (KPIs) that matter with digital marketing services:

  • Baseline traffic growth
  • Month on month traffic improvements
  • Year on year traffic comparisons
  • Organic click-through rate (CTR)
  • Organic impressions
  • Organic clicks received
  • Top ranking keywords
  • High performing pages
  • Links acquired during the last reporting period
  • Content created during the last reporting period
  • Upcoming priorities and actions to be taken

Measuring the efficacy of our SEO services begins (and finishes) with your monthly report. These reports hold us accountable for the work being done on your website and ensure that we keep on track with your goals for growth.

SEO Gold Coast Experts

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We’ll examine your current position and show you exactly how we can get you to where you want to be with a customised SEO campaign.

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