Supercharge your Gold Coast business with SEO strategies that generate more traffic, better leads and an influx of enquiries for your business. Safari Digital is an experienced team of Gold Coast SEO specialists helping businesses on the Gold Coast to reach new customers and gain valuable organic traffic that will elevate your business to the next level.
The fact that you are on this page signifies that you are encountering the power of SEO for yourself. We don’t pay to advertise our search engine optimisation services – all of our business and enquiries are generated by performing SEO strategies on our website. After all, that is why you are here – because you want that same organic traffic for your own company. The price of Google AdWords advertising is getting more expensive by the day (literally), which means that implementing SEO makes more sense than ever before.
We’ll let you in on a secret about SEO companies. When choosing a Gold Coast SEO company to work with, a good rule of thumb to remember is this; if they can’t rank their website on Google, they probably can’t rank your website either. Just like taking fitness advice from an unfit personal trainer – taking SEO advice from an agency on page 4 of Google doesn’t make much sense.
Ranking on the first page of Google for “SEO Gold Coast” is one of the most difficult keywords to rank for in Australia. Think about it; SEO specialists staff all of the businesses competing for this keyword. If we can rank Safari Digital Agency at the top of Google search engine rankings in the most competitive industry in the country, then we can do the same for your business.
To beat your rivals (who have presumably been working on their SEO for longer than you), you want to partner with an experienced agency and a high-quality SEO expert who understands how to get results. When we audit your website, your competitors and your industry, we can identify precisely why your opponents are exceeding you and what you need to do to bridge the gap.
Working with Safari Digital means working with an SEO company that understands what is required to get you the most visibility in organic search. We are a specialised Gold Coast SEO company that partners solely with businesses who want to improve their organic visibility. We don’t do Google AdWords; we don’t do social media marketing – we do SEO, and we do it well.
At Safari, we devote all of our time and energy monitoring developments to search algorithms and staying up to date with the latest search advancements. Unlike some digital agencies or SEO companies who offer every digital marketing service under the sun, we focus solely on SEO.
There are a whole host of factors that affect where your website shows up in the Google search results. If you’ve seen a competitor who is consistently showing up on page 1 for valuable search terms in your industry, there is a high chance they partnered with an SEO expert to get to where they are. To outrank your competition; you need to partner with the best SEO company Gold Coast has to offer. A company that understands your position in your market, what you want to achieve, and what is needed to get you there.
Google rankings are always changing. Google does not give special treatment to sites based on how long they have been on the first page of search engines. If you can show that your site incorporates more pertinent information that follows the principles of digital marketing — then you can rank ahead of them in the search engine rankings.
SEO is a long term investment. Unlike alternative digital marketing methods like Pay Per Click (PPC) advertising through Google AdWords or Social Media, the support that you get from partnering with an experienced SEO specialist will continue to help your Gold Coast company for years after you have paid your final invoice.
SEO marketing is different from traditional digital marketing mediums. Instead of reaching out to customers at a time when they are not interested in your goods or services, organic search marketing attracts customers at the time when they are looking to uncover more about your company. As a result, the conversion rate from organic search traffic is much more powerful and considerably more profitable than traffic that results from traditional digital advertising.
At Safari Digital, we focus on implementing white hat SEO tactics that will increase your search visibility in the long term. We’ll create a sustainable structure that will promote long-term, sustainable growth for your Gold Coast company.
The Gold Coast is a particularly competitive market. Before we can create a campaign for your SEO efforts, we first need to evaluate your rival(s). Unlike other SEO firms, we are not interested in getting you to the top of search engines for arbitrary keywords to fill a ranking quota. We endeavour to get your company to page 1 for key phrases that will improve your profitability. We gauge the success of our services by how much we can help your business grow.
Our Recipe for Gold Coast SEO Success
SEO is entirely dynamic, as a specialised team of SEO specialists; it is our job to know where the Google algorithm is going and make changes to your site that will improve your organic search visibility.
A 2010 study revealed that on-page keyword usage remains the most significant on-site ranking factor. It’s essential to carry out thorough keyword research and implement the findings across your website. Keyword intent, difficulty, search trends, and competitor keyword analysis will determine which keywords we target for your SEO Gold Coast campaign.
Long Term SEO Results for Your Business
We produce SEO results that will serve your business for months and years to come. We help business owners attract conversion-oriented, relevant, and profitable leads that are genuinely engaged in your business offerings. Our SEO campaigns focus on enabling your future success long after you have stopped working with us. A Safari Digital SEO expert will design a plan for your business and produce an on-site structure that you can adjust and scale as your business grows.
Customised SEO Reports
To measure the effectiveness of Gold Coast SEO services – we need a measuring stick. Before we can perform SEO for your business, we first need to understand where we are starting and heading. We use Google Search Console and Google Analytics to measure your baseline traffic and develop strategies for growth.
There is no shortage of SEO companies firing off generic reports at the end of each month. That’s not how we work. Our reports are customised towards your business and your business goals. Your customised SEO report is developed based on key deliverables and KPIs that you value the most.
We understand that the road to success is not always linear. Not every month is going to be a record-breaking month (sadly). Some SEO specialists will manipulate your SEO report to make every month look like the best month on record. That’s not how we work.
If (for whatever reason) there is a month that does not live up to expectations, we will be transparent about it. Each month we learn, we make advancements, and occasionally, we make mistakes. We don’t use half-hearted SEO techniques – we are always learning and evolving.
What is Included in Your SEO Reports?
With Safari Digital Gold Coast, you will get a custom SEO report each month tailored to your goals and KPIs. The contents of your SEO report will depend on a range of factors, including:
• The history of your website and business
• The length of your SEO campaign (first vs. sixth will invariable look different)
• The deliverables involved with your customised SEO strategy
An example is an e-commerce business report focusing on conversion rate, CAC, basket size, and market channel comparisons. For a local SEO campaign, the report may focus on the number of leads, trends, informational vs. transactional traffic etc.
We don’t use an SEO reporting template. Every report will look different. With that in mind, here are a few of the Key Performance Indicators (KPIs) that we keep track of on all SEO campaigns.
• Baseline traffic growth
• Month on month traffic improvements
• Year on year traffic comparisons
• Organic click-through rate (CTR)
• Organic impressions
• Organic clicks received
• Top ranking keywords
• High performing pages
• Links acquired during the last reporting period
• Content created during the last reporting period
• Upcoming priorities and actions to be taken
On-Site SEO Strategy
On-site or on-page SEO means improving the on-page components of your website to improve organic search visibility. In the most uncomplicated terms, on-site optimisation is a process that involves tweaking all of the on-page factors that impact the way that search engines crawl and interpret information on the page. We create content that Google robots can quickly crawl and read. In addition to creating content that search bots can quickly crawl, we also provide content that retains users.
On-site optimisation is the first step in every campaign for SEO. Before we consider ways that we can improve your website with off the page optimisation, we start by building a structure for your website by providing all of the essential on-page components.
Content that Ranks
As we have discussed earlier, content plays an essential role in the way that websites rank on Google. The most recent data suggests that the medium length of content for webpages that appear on the first page of Google is 1,890 words. For websites with hundreds of pages, the task of generating that much content is a terrifying prospect. As SEO professionals, we look at ways that we can get the best out of your content and guide you in creating scalable content solutions.
Local SEO Strategy
Local search engine optimisation is amongst the most significant steps any company can take to attract highly-motivated leads. For SME’s, local SEO is an opportunity to take command of your local search visibility and become a market leader within your niche. Local Gold Coast SEO campaigns are our bread and butter – we know how to get significant SEO results for small businesses. We love doing local SEO for our clients because they produce an insane return on investment and turn small companies into major local companies in a short period.
Technical SEO is an important factor that can also impact how your website appears in search engine result pages. Identifying, solving, and addressing any on-site technical SEO factors is a crucial step in any SEO campaign. The main technical SEO elements that we aim to review and rectify include (but are not limited to):
• Sitemap issues
• Website speed and page load time
• Hosting suitability
• Website crawlability
• HTTPS status and SSL security layer
• Duplicate content issues (on-site + competitors)
• Broken pages
• Broken internal links
• Structured data (schema mark-up)
• Robots.txt file settings
• Broken backlinks
… Just to name a few. These are the most common technical SEO issues that we come across during an initial audit. In general, we will solve any outstanding concerns within the first month of your SEO campaign. In exceptional situations, it may take a couple of weeks to rectify all outstanding technical issues.
Page Title Optimisation
Title tags (or page titles as they are generally known) are one of the most critical factors in deciding where your site appears on Google. Title tags should correctly describe the content of each page – Google highly recommends using title tags to accurately describe the content of each page. Page titles must also give a concise, accurate representation of what users can expect to find on each page. As well as being an essential on-site ranking factor, page titles also perform a significant role in how your site performs in the SERPs. Title tags have a considerable influence on the number of users who click through to your website.
Meta Descriptions Matter
Contrary to common belief, meta descriptions do not immediately influence your search rankings. Back in 2009, Google confirmed meta descriptions are not a ranking factor. Despite that, meta descriptions still play an indispensable role in attracting users to click through to your site from Google. We highly recommend still implementing a fool-proof strategy to meta description optimisation. Just because meta descriptions do not immediately change where your website shows up in the search engine rankings doesn’t mean that they don’t have a significant influence on how many users click through to your website.
Off-page optimisation refers to everything that happens off your site that affects your search engine visibility. Google uses hundreds of complex ranking factors when deciding where websites will appear in the SERPs. Optimising your site for improved search visibility means creating an online presence for your website that will strengthen its influence, relevance, and reliability.
As of 2020, backlinks account for around half of where your site shows up in Google. Our expert SEO Gold Coast specialists help your website achieve relevant, trustworthy backlinks that greatly enhance your organic visibility and overall authority to Google. It is very challenging (almost impossible) to rank sites for highly-competitive search terms without powerful backlinks from relevant sources.
Google My Business (GMB)
Google My Business (GMB) plays a vital role in how your site appears in the local SERPs. Google My Business (GMB) extends the legacy of crowdsource review websites like Yelp, TripAdvisor, and Foursquare. When customers come to GMB to highly recommend your services, they are providing another level of trust and legitimacy to future consumers. Managing your Google My Business listing is an integral part of maintaining your local visibility. Google My Business is essential for local visibility.
SEO Strategies that Work
For every Gold Coast business that we work with, our goal remains consistent — to increase visibility and skyrocket the quality and number of leads that our clients’ receive online.
SEO is a complicated process that takes time and patience. Every client that we work with is different; however, the principles remain consistent. Irrespective of your business type, age or niche, if you are looking for a way to enhance your local or national search visibility, we can help make it a reality.
Call us on (02) 8006 9002 or complete a contact form on the contact page to arrange an SEO consultation.