Search engine optimisation is entirely dynamic, as a specialised team of SEO specialists; it is our job to know where the Google algorithm is going and make changes to your site that will improve your organic search visibility.
A 2010 study revealed that on-page keyword usage remains the most significant on-site ranking factor. It’s essential to carry out thorough keyword research and implement the findings across your website. Keyword intent, difficulty, search trends, and competitor keyword analysis will determine which keywords we target for your SEO Gold Coast campaign.
On-Site SEO Strategy
On-site or on-page SEO means improving the on-page components of your website to improve organic search visibility. In the most uncomplicated terms, on-site optimisation is a process that involves tweaking all of the on-page factors that impact the way that search engines crawl and interpret information on the page. We create content that Google robots can quickly crawl and read. In addition to creating content that search bots can quickly crawl, we also provide content that retains users.
On-site optimisation is the first step in every campaign for SEO. Before we consider ways that we can improve your website with off the page optimisation, we start by building a structure for your website by providing all of the essential on-page components.
As we have discussed earlier, content plays an essential role in the way that websites rank on Google. The most recent data suggests that the medium length of content for webpages that appear on the first page of Google is 1,890 words. For websites with hundreds of pages, the task of generating that much content is a terrifying prospect. As SEO professionals, we look at ways that we can get the best out of your content and guide you in creating scalable content solutions.
Local search engine optimisation is amongst the most significant steps any company can take to attract highly-motivated leads. For SME’s, local SEO is an opportunity to take command of your local search visibility and become a market leader within your niche. Local Gold Coast SEO campaigns are our bread and butter – we know how to get significant SEO results for small businesses. We love doing local SEO Gold Coast for our clients because they produce an insane return on investment and turn small companies into major local companies in a short period.
Page Title Optimisation
Title tags (or page titles as they are generally known) are one of the most critical factors in deciding where your site appears on Google. Title tags should correctly describe the content of each page – Google highly recommends using title tags to accurately describe the content of each page. Page titles must also give a concise, accurate representation of what users can expect to find on each page. As well as being an essential on-site ranking factor, page titles also perform a significant role in how your site performs in the SERPs. Title tags have a considerable influence on the number of users who click through to your website.
Meta Descriptions Matter
Contrary to common belief, meta descriptions do not immediately influence your search rankings. More than a decade ago, Google confirmed meta descriptions are not a ranking factor. Despite that, meta descriptions still play an indispensable role in attracting users to click through to your site from Google. We highly recommend still implementing a fool-proof strategy to meta description optimisation. Just because meta descriptions do not immediately change where your website appears in the search engine rankings doesn’t mean that they don’t have a significant influence on how many users click through to your website.
Off-page optimisation refers to everything that happens off your site that affects your search engine visibility. Google uses hundreds of complex ranking factors when deciding where websites will appear in the SERPs. Optimising your site for improved search visibility means creating an online presence for your website that will strengthen its influence, relevance, and reliability.
As of 2020, backlinks account for around half of where your site shows up in Google. Our expert SEO specialists help your website achieve relevant, trustworthy backlinks that greatly enhance your organic visibility and overall authority to Google. It is very challenging (almost impossible) to rank sites for highly-competitive search terms without powerful backlinks from relevant sources.
Google My Business (GMB)
Google My Business (GMB) plays a vital role in how your site appears in the local SERPs. Google My Business (GMB) extends the legacy of crowdsource review websites like Yelp, TripAdvisor, and Foursquare. When customers come to GMB to highly recommend your services, they are providing another level of trust and legitimacy to future consumers. Managing your Google My Business listing is an integral part of maintaining your local visibility. Google My Business is essential for local visibility.
SEO Strategies that Work
For every Gold Coast business that we work with, our goal remains consistent — to increase visibility and skyrocket the quality and number of leads that our clients’ receive online.
SEO is a complicated process that takes time and patience. Every client that we work with is different; however, the principles remain consistent. Irrespective of your business type, age or niche, if you are looking for a way to enhance your local or national search visibility, we can help make it a reality.
Call us on (02) 8006 9002 or fill out a contact form on the contact page to arrange a search engine optimisation consultation.