SEO Copywriting Services

SEO friendly content written for humans, optimised for search visibility.

SEO copywriting services that meet search engine optimisation best practices, without compromising on readability, brand, and tone of voice – yes, it’s possible.

SEO Content Writing Made Easy

If you’ve ever engaged an SEO copywriting agency or consultant, you’ll know that readability often takes a back seat to SEO.

You’ll scan an almost unreadable bit of text where they’ve shoehorned in all of your keywords in such a way that you couldn’t (in good conscience, at least) serve this up to your customers and expect them to engage with your brand.

It’s extremely common. SEO web copywriting is consistently seen as the less-creative counterpart to traditional copywriting. Devoid of any personality in an endless pursuit of keyword usage and title-tag optimisation.

SEO copywriting services don’t need to be an exercise in keyword density. Search engines are more sophisticated than ever, which means that overtly using your exact keyword 12-15 times in your article or landing page isn’t necessarily helpful. Google (and other search engines) understand context. They don’t need you to repeat the same search terms at nauseam.

In 2024, writing great SEO web copy starts with the reader. So much so that Google has even updated their official documentation to reflect that.

What is SEO Copywriting?

SEO copywriting is the process of pairing SEO best practices like keyword research, keyword usage, and on-page optimisation to ensure that content ranks in search engines for the right search terms.

SEO content writing isn’t about keyword density or keyword stuffing – those days are long gone. Today, SEO copywriting is about writing valuable content that users can easily find in search engines by taking a measured approach that considers on-page search engine optimisation best practices.

SEO Content Writing Equation Infographic

SEO Content Writing Framework

Assessing your content for quality

Ever wondered what separates the top performing websites from the page 2 dwellers in Google? It’s not as complicated as it seems. In fact, Google updated their official documentation titled “Creating helpful, reliable, people-first content” last year with explicit instructions for content self-assessment.

In the aptly titled doc “Creating helpful, reliable, people-first content”, Google provided copywriters with a list of questions that they could use to self-assess content to ensure that it meets content quality best practices.

Content quality self-assessment questions to ask

  • Does the content provide original information, reporting, research, or analysis?
  • Does the content provide a comprehensive and complete description of the topic?
  • Does the content provide insights that go beyond the ‘obvious’ to demonstrate a depth of understanding?
  • if the content is repurposing/republishing existing content, does it go a ‘step beyond’ to provide new insights or value to the reader?
  • Does the heading provide a descriptive and helpful summary of the content? I.e. does the title of the page accurately reflect and summate what users can expect to find on the page?
  • Does the main heading avoid being shocking or exaggerating? I.e. don’t be a click-bait merchant – Google doesn’t like it and nor do your readers.
  • Is your content worthy of being bookmarked and shared?
  • Is this content worthy of being referenced by a magazine, book, or encyclopedia? (this one is a little tricky – but what they are saying is that your content should be of such a standard that it is worth being cited as an original, reliable, and valuable source for other digital or print platforms).
  • Does the content provide value compared to what already exists on the same topic in the search results?
  • Is the content well written, grammatically correct, and styled appropriately?
  • Is the content well produced? I.e. your content should not look like it has been written at 5pm on a Friday. Content should not be rushed or devoid of critical information in the pursuit of getting something published.
  • Is the content written with care, or is it written to fill a content quota across a large number of websites? Google wants to show content that has been written with care, not content that has been written to fill a content quota.

SEO Content Writing FAQs

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