What is Enterprise SEO?
Enterprise SEO is large scale search engine optimisation that is designed to transcend national and international borders for maximum organic reach. Enterprise SEO is typically defined by large scale, enterprise-level websites that consist of thousands or even millions of web pages.
While the same principles of search engine optimisation can be applied to enterprise SEO strategies, they must be applied at a much larger scale. Where a local SEO campaign has the luxury of focussing on a few dozen or hundred pages, enterprise solutions must be look at the technical and content factors that can be applied at scale to deliver more organic web traffic.
Due to the increased scope of work, the approach of your SEO partner must also change. For large websites, it is important that you are working with an SEO provider than has experience on large-scale projects and understands how to effectively allocate time and resources on a much larger scale.
What Makes Enterprise SEO Unique?
Enterprise search engine optimisation can be defined as large scale search engine optimisation strategies that are designed to drive the online visibility of large enterprises and corporations.
Typically, Enterprise services pertain to businesses that have a large number of pages on their website (usually in the thousands) that require specialised Enterprise level experts that can handle the unique requirements of larger websites.
The definition of Enterprise digital marketing can vary between SEO companies and SEO professionals. The overarching understanding is that enterprise search engine optimisation requires a specialised approach that places emphasis on a few key elements of SEO that become challenging on larger websites:
- Information Architecture (IA)
- Technical SEO
- Scalable Link Building (often Digital PR)
- Large Scale Content Creation
- Large Scale Page Creation
- Data Sorting
Enterprise teams like Safari Digital provide a specialised approach to the unique challenges faced by large websites.
Enterprise SEO experts often act in a consulting role to help web development, content, and product teams to make informed decisions for their online visibility. Whereas small scale SEO requires a more hands on approach to optimisation, enterprise level search requires constant monitoring, auditing, observing traffic data, problem solving.
When Do You Need to Upgrade to Enterprise SEO?
Upgrading to Enterprise Level SEO services from traditional SEO services is a big step for many businesses. As a company grows, so does its online marketing requirements. Enterprise strategies grow with your businesses and allows for scalable strategies that enable greater online visibility.
Here are a few sings that it may be time to look at Enterprise solutions:
- Your website is competitive in a highly competitive national or international market
- Your paid advertising expenses are getting out of control
- You need a scalable way to reach tens of thousands of prospective customers each day
- Your website is running into technical SEO challenges
- Your website is constantly suffering from SEO ranking drops due to on-site errors
In some cases, the above challenges may mean having a touch conversation with your current SEO provider. There comes a time where you may outgrow the capabilities of your current SEO company as technical requirements become a larger consideration than content. No matter how you look at it, upgrading to Enterprise Level SEO support is a big decision. If you’re unsure whether your business is ready for an enterprise level solution, get in touch with our SEO professionals today to discuss your unique requirements.
Is Enterprise SEO Necessary?
For large companies looking to build, develop, and maintain their online presence for hundreds or thousands of short and long-tail keywords, Enterprise level SEO is required. Enterprise and traditional SEO strategies share the same goal – to get a website noticed in the organic search results. The biggest difference is that challenges faced by different websites varies depending on the breadth of target keywords and the size of the target market.
With enterprise-level SEO, businesses take a more diverse approach to how they target a wide range of keywords. The strategies that are implemented for enterprise SEO are different to those implemented for traditional SEO. For enterprise level websites, the focus becomes looking at long-tail keywords that can be targeted across the hundreds or thousands of pages on offer.
For instance, a large e-commerce car parts retailer may want to rank for every car model & make combination plus the search phrase ‘spare parts’. This could mean creating tens of thousands of pages that dynamically insert products based on parameters that are defined in the CMS. Populating these pages and allocating the appropriate crawl budget become challenges that an Enterprise SEO expert will need to face and overcome to help that company flourish online.
For businesses looking to rank for thousands of long-tail keywords to drive revenue, large scale SEO is the most effective way to see scalable results.
Can Enterprise SEO Be Done on Any Platform?
No, enterprise search cannot be implemented on any CMS.
Enterprise digital marketing solutions require strategic and scalable search engine optimisation techniques. As such, not every content management system (CMS) is going to provide a suitable starting point for large scale search engine optimisation.
Large companies with $100-million dollar + annual revenue and million dollar marketing budgets require a global online footprint. In most cases, these websites will have thousands of web pages that require a strategic approach to search engine optimization.
Enterprise platforms must provide an easy way to implement large-scale changes, deliver high-quality content, provide a positive cross-device user experience, increase brand recognition, and drive online key performance indications. Enterprise SEO CMS platforms have a huge task. Managing thousands of pages of content and delivering them to users in the most efficient way possible is no small task.
Before we work with a large scale SEO client, we need to make sure that they have the technical capabilities to meet their online goals. It doesn’t matter how good your on-site, off-site, technical, and content is if your CMS platform is going to let you down. Depending on your business and your unique requirements, we will provide recommendations for the most suitable platform.
How Long Does SEO Take?
Enterprise websites generally have thousands of pages which means that optimising each one of the for organic search can take more than six-months. It doesn’t matter how we tackle the project, even with a scalable approach to SEO, it can take 6-12 months to start seeing a positive ROI from your investment.
Many companies do not have this patience and want to see results from their spend straight away. We completely get it; however a long term approach is the only way to achieve sustainable SEO results.
How long Enterprise search engine optimisation takes can depend on a number of key factors including:
- The competition in your market
- Your inhouse technical capabilities
- Your inhouse content capabilities
- Your SEO budget
- Your starting point
Each enterprise SEO client that we have worked with has been completely unique. As such, the amount of time that it has taken to see good results has also been vastly different.
Is Enterprise Local SEO Worth It?
Yes. Enterprise local SEO is one of the fastest ways to grow online presence and expose a business to a highly motivated, local audience.
Local SEO is not just for local plumbers, tradespeople, and brick and mortar stores. Enterprise Local SEO is one of the most effective ways to build a national presence for enterprise level businesses that require a local emphasis in the search listings.
Enterprise Local SEO is similar to Local SEO services; however, the practice requires a deep knowledge of working with hundreds or even thousands of locations. If you would like to see the efficacy of enterprise level local SEO solutions, look no further than sites like One Flare, Air Tasker, and Airbnb. All of these websites have made use of enterprise local SEO solutions to deliver national and internationally targeted listings that attract highly motivated users.
We believe that local SEO is not only effective for small service based businesses, we believe that is also highly-effective for businesses looking to capitalise on location oriented searches.