Enterprise SEO Services
Get your organic presence on track in 2023 with enterprise SEO services from Australia’s highest-ranking SEO Agency – Safari Digital. Whether you’re looking to take the next step into the international market, or you’re looking to solidify your position in the Australian market, our advanced SEO insights can support your IT team and help decision-makers to capitalise on SEO.
Award Winning Enterprise Solutions
Safari Digital provides bespoke Enterprise SEO solutions designed to improve the organic search visibility of large, enterprise-level websites that consist of hundreds, thousands, or even millions of web pages. We use time tested data and creative strategies to provide maximum impact across large scale websites. Whether you are looking for technical SEO solutions, Enterprise digital marketing strategy, or scalable link building – we’ve got you covered.
Our Enterprise search strategy is tailored towards the unique challenges in your market. We develop time-tested strategies that are safe, scalable, and future proof against future Google algorithm updates. Safari Digital is the preferred SEO partner for national and international businesses ready to grow.
Expert Enterprise SEO services are designed to help businesses take the next step online. Whether that means optimising thousands of web pages for specific, long tail keywords, or capturing high-competition lucrative keywords – we can do both.
Our large scale Corporate SEO solutions focus on the technical elements that require special attention for large businesses. We spend time fine tuning the technical SEO components of a website to ensure Google can easily crawl, index, and rank all of the content on the website. We understand how to get the most out of your precious crawl budget and optimise for technical challenges faces by national and international businesses
Leading Enterprise SEO Agency
Safari Digital is an Australian search engine optimisation that started with a simple mission – to help businesses grow online. We believe that – for many industries – SEO is the most effective way to reach an audience at scale. Our SEO team is comprised on technical, development, content, and off-site experts that understand the intricacies of search engine optimisation.
Since starting, we have been focussing exclusively on delivering the best enterprise search engine optimisation services in Australia. We believe that our experience with national and international brands at all stages of their business lifecycle makes us an ideal candidate to help large businesses to take the next step online.
Working with Safari Digital means partnering with a passionate group of SEO experts that understand the challenges of SEO in 2021. Unlike some other enterprise SEO agencies in Australia, we do not have an enormous, bloated team of account managers and salespeople. We are a lean team of search engine optimisation professionals that prioritise results over appearance. Our focussed approach means that we can keep overheads low and ensure that we deliver valuable SEO services, without the extravagance of an oversized generalist digital marketing agency.
Large Scale, Corporate SEO Solutions
Enterprise SEO FAQ
What is Enterprise SEO?
Enterprise SEO is large scale search engine optimisation that is designed to transcend national and international borders for maximum organic reach. Enterprise SEO is typically defined by large scale, enterprise-level websites that consist of thousands or even millions of web pages.
While the same principles of search engine optimisation can be applied to enterprise SEO strategies, they must be applied at a much larger scale. Where a local SEO campaign has the luxury of focussing on a few dozen or hundred pages, enterprise solutions must be look at the technical and content factors that can be applied at scale to deliver more organic web traffic.
Due to the increased scope of work, the approach of your SEO partner must also change. For large websites, it is important that you are working with an SEO provider than has experience on large-scale projects and understands how to effectively allocate time and resources on a much larger scale.
What Makes Enterprise SEO Unique?
Enterprise search engine optimisation can be defined as large scale search engine optimisation strategies that are designed to drive the online visibility of large enterprises and corporations.
Typically, Enterprise services pertain to businesses that have a large number of pages on their website (usually in the thousands) that require specialised Enterprise level experts that can handle the unique requirements of larger websites.
The definition of Enterprise digital marketing can vary between SEO companies and SEO professionals. The overarching understanding is that enterprise search engine optimisation requires a specialised approach that places emphasis on a few key elements of SEO that become challenging on larger websites:
- Information Architecture (IA)
- Technical SEO
- Scalable Link Building (often Digital PR)
- Large Scale Content Creation
- Large Scale Page Creation
- Data Sorting
Enterprise teams like Safari Digital provide a specialised approach to the unique challenges faced by large websites.
Enterprise SEO experts often act in a consulting role to help web development, content, and product teams to make informed decisions for their online visibility. Whereas small scale SEO requires a more hands on approach to optimisation, enterprise level search requires constant monitoring, auditing, observing traffic data, problem solving.
When Do You Need to Upgrade to Enterprise SEO?
Upgrading to Enterprise Level SEO services from traditional SEO services is a big step for many businesses. As a company grows, so does its online marketing requirements. Enterprise strategies grow with your businesses and allows for scalable strategies that enable greater online visibility.
Here are a few sings that it may be time to look at Enterprise solutions:
- Your website is competitive in a highly competitive national or international market
- Your paid advertising expenses are getting out of control
- You need a scalable way to reach tens of thousands of prospective customers each day
- Your website is running into technical SEO challenges
- Your website is constantly suffering from SEO ranking drops due to on-site errors
In some cases, the above challenges may mean having a touch conversation with your current SEO provider. There comes a time where you may outgrow the capabilities of your current SEO company as technical requirements become a larger consideration than content. No matter how you look at it, upgrading to Enterprise Level SEO support is a big decision. If you’re unsure whether your business is ready for an enterprise level solution, get in touch with our SEO professionals today to discuss your unique requirements.
Is Enterprise SEO Necessary?
For large companies looking to build, develop, and maintain their online presence for hundreds or thousands of short and long-tail keywords, Enterprise level SEO is required. Enterprise and traditional SEO strategies share the same goal – to get a website noticed in the organic search results. The biggest difference is that challenges faced by different websites varies depending on the breadth of target keywords and the size of the target market.
With enterprise-level SEO, businesses take a more diverse approach to how they target a wide range of keywords. The strategies that are implemented for enterprise SEO are different to those implemented for traditional SEO. For enterprise level websites, the focus becomes looking at long-tail keywords that can be targeted across the hundreds or thousands of pages on offer.
For instance, a large e-commerce car parts retailer may want to rank for every car model & make combination plus the search phrase ‘spare parts’. This could mean creating tens of thousands of pages that dynamically insert products based on parameters that are defined in the CMS. Populating these pages and allocating the appropriate crawl budget become challenges that an Enterprise SEO expert will need to face and overcome to help that company flourish online.
For businesses looking to rank for thousands of long-tail keywords to drive revenue, large scale SEO is the most effective way to see scalable results.
Can Enterprise SEO Be Done on Any Platform?
No, enterprise search cannot be implemented on any CMS.
Enterprise digital marketing solutions require strategic and scalable search engine optimisation techniques. As such, not every content management system (CMS) is going to provide a suitable starting point for large scale search engine optimisation.
Large companies with $100-million dollar + annual revenue and million dollar marketing budgets require a global online footprint. In most cases, these websites will have thousands of web pages that require a strategic approach to search engine optimization.
Enterprise platforms must provide an easy way to implement large-scale changes, deliver high-quality content, provide a positive cross-device user experience, increase brand recognition, and drive online key performance indications. Enterprise SEO CMS platforms have a huge task. Managing thousands of pages of content and delivering them to users in the most efficient way possible is no small task.
Before we work with a large scale SEO client, we need to make sure that they have the technical capabilities to meet their online goals. It doesn’t matter how good your on-site, off-site, technical, and content is if your CMS platform is going to let you down. Depending on your business and your unique requirements, we will provide recommendations for the most suitable platform.
How Long Does SEO Take?
Enterprise websites generally have thousands of pages which means that optimising each one of the for organic search can take more than six-months. It doesn’t matter how we tackle the project, even with a scalable approach to SEO, it can take 6-12 months to start seeing a positive ROI from your investment.
Many companies do not have this patience and want to see results from their spend straight away. We completely get it; however a long term approach is the only way to achieve sustainable SEO results.
How long Enterprise search engine optimisation takes can depend on a number of key factors including:
- The competition in your market
- Your inhouse technical capabilities
- Your inhouse content capabilities
- Your SEO budget
- Your starting point
Each enterprise SEO client that we have worked with has been completely unique. As such, the amount of time that it has taken to see good results has also been vastly different.
Is Enterprise Local SEO Worth It?
Yes. Enterprise local SEO is one of the fastest ways to grow online presence and expose a business to a highly motivated, local audience.
Local SEO is not just for local plumbers, tradespeople, and brick and mortar stores. Enterprise Local SEO is one of the most effective ways to build a national presence for enterprise level businesses that require a local emphasis in the search listings.
Enterprise Local SEO is similar to Local SEO services; however, the practice requires a deep knowledge of working with hundreds or even thousands of locations. If you would like to see the efficacy of enterprise level local SEO solutions, look no further than sites like One Flare, Air Tasker, and Airbnb. All of these websites have made use of enterprise local SEO solutions to deliver national and internationally targeted listings that attract highly motivated users.
We believe that local SEO is not only effective for small service based businesses, we believe that is also highly-effective for businesses looking to capitalise on location oriented searches.
Enterprise SEO Platforms & Management Tools
Enterprise Search Engine Optimisation Costs
How Much Does SEO Cost?
The cost of Enterprise SEO in Australia can range from $5,000 per month to more than $50,000 per month depending on the size and scale of the website. This rate can vary depending on a number of key factors including:
- The size of the website
- The competition of your industry
- Your internal tech resources
- Internal content resources
The cost of Enterprise services in Australia will also vary dramatically depending on the experience of the search consultant that you choose to work with. The Best SEO Agency Australia has to offer will charge significantly more than an inexperienced team that does not have a track record of enterprise marketing success stories.
The level of service and assistance that you can expect to receive will ultimately come down to your budget.
We understand that companies can be cagey when asked “How much do you want to invest in SEO each month?” because they believe that it gives an SEO company too much leverage when pricing enterprise marketing services. However, the level of service that you can expect to receive will ultimately come down to budget. The more that you can afford to allocate to corporate SEO, the more internal resources that we are able to allocate towards your project. We price fairly and in-line with the level of internal resources required to help achieve exceptional results.
Do You Offer Enterprise Packages?
What does an enterprise SEO package look like and should SEO companies in Australia really be offering off-the-shelf SEO packages?
We don’t believe so. Each website is completely different which means that their requirements and budget required to achieve their goals will be completely different. We believe that this principle applies for any SEO campaign, however, it becomes especially relevant when we look at SEO packages.
In short terms, no, we do not offer enterprise search marketing packages to clients in Australia. The reason being that everyone’s goals are different and the amount of time and resources required to help you reach them will be different. Creating customised solutions means that you won’t pay for anything you do not use and we can correctly allocate internal resources for maximal impact – not just for the sake of ticking a box.
Our On-Site SEO Strategy
On-site or On-page SEO refers to all of the on-site elements that impact how a website ranks in the search engine results pages. At the time of writing, your on-site SEO efforts account for somewhere between 50-60% of how your website appears in Google. For some websites, it could be slightly more, for others, it could be a little less. One thing that remains true is that off-page SEO tactics can only be effective when your on-page SEO is sorted.
In other words, there is no point in acquiring high-quality links for a website that does not have the on-page ranking factors sorted out – it simply won’t work. At Safari Digital, we prioritise a sound on-page SEO strategy for our enterprise level clients and ensure that everything that we do on the page gives your site the best possible chance of ranking #1 in Google.
Technical SEO Optimisation
Some SEO agencies will separate out the process of on-page and technical, but for us – they are entangled and must be sorted out at the same time. Technical SEO is one of the most complicated and difficult aspects of search engine optimisation, which is why we have a full-time technical SEO specialist to handle this stuff.
We pulled him aside, sat him down, and grilled him on the most important technical SEO factors that he prioritises in each SEO audit – here are those factors (in no particular order):
- Check HTTPS status of website – must be secure and have an active SSL certificate
- Check website load times and provide recommendations to improve website speed
- Broken internal link reports
- Internal canonical report and check
- txt file audit
- Meta data keyword cannibalisation – with data to be passed on to the on-site team
- HTML and XML sitemap checks and optimisation
- Identify any crawl errors or search console errors
To be honest, this list is a huge oversimplification of the 100+ factors that we examine during a technical SEO audit. Remember, technical SEO is not a one-time fix – it’s an ongoing optimisation process.
Content
Your on-site copy counts. It doesn’t matter how good your off-page strategy is, if you do not have effective, SEO optimised, conversion driven content on your webpages – you will never reach your SEO goals. Our copy team will meticulously examine your current web pages, identify any gaps, and put together a strategy to ensure that you have everything in place from an on-page content perspective.
In addition to publishing high-quality, relevant content, we need to make sure that you r headlines, HTML tags, images, and meta elements are optimised to give you the best chance of ranking in Google. For our enterprise level clients, this often means site wide best practice implementation to ensure that we are having the greatest impact.
Keyword Planning
Keyword planning is the first and most important step in any successful SEO campaign. For new websites, this means understanding which keywords your target audience is typing into Google to find your goods or services. For existing enterprise level sites, this often means examining your current target keyword list and ensuring that your site is up to date with how users are currently searching for those goods or services.
In essence, we need to map out each and every keyword that you want to rank for and ensure that we know which page we are trying to rank for which keyword. Once we have this map, we can identify any gaps and put together a keyword strategy to bridge any gaps.
Internal Links
Internal links or an internal link strategy can have a big impact on the way that your website ranks in Google – especially for enterprise level websites. The truth is, the bigger your website is, the more important it is to have a sound internal link strategy.
An internal link is a link from one page of your website to another page on the same website. Internal links help search bots to navigate through a website, understand information hierarchy, and use link equity to rank the most important pages on your website. At the same time, internal links also help users to navigate through content on your website which can subsequently increase time on page and improve overall user experience.
URL Structure
URL structure is an essential component in an enterprise SEO strategy. As an enterprise level website grows, it’s important to have a scalable framework in place that users and search engines can follow to understand the context of your website.
URLs can contain specific elements like folders or subfolders that organise content and create parameters on your website. A good SEO strategy will include a well-considered URL structure that can handle enterprise specific protocols such as multiple languages and different locations.
Information Architecture
Information architecture or IA is (in our opinion anyway) the most critical component of a successful SEO campaign. For large or growing websites, it is essential to sort and organise the website in a way that is logical for users and for search engines. IA plays an essential role in the way that search engines crawl, and users navigate a website while providing context around the structure of a website. Effective IA means understand the requirements of website users and providing them with a sound on-site experience that presents the right resources at the right point of the journey.
Contrary to what some SEO professionals might say, IA and SEO are not separate activities – so it is essential that IA is a consideration from the outset of each enterprise SEO campaign.
Meta Data
Meta data plays an essential role in the way that your website appears in the search engines results pages and where a website ranks in Google. When it comes to optimising meta data an enterprise level website, there are a number of factors that our SEO specialists will pay special attention to including:
• Meta description tags
• Heading tags (H1-H6)
• Image attributes
• Nofollow Attributes
• Social media meta tags
• Schema Markup
• Hreflang attributes
• Robots meta tag
• Canonical tags
Getting the most out of an on-page strategy means focussing on the small elements that add up to make a big difference. Small changes can add up to make a big difference to the way that users navigate a website, as well as the way that search engines rank content.
Ongoing Content Marketing
Creating content that effectively targets what users are searching for is the most important element in an effective on-page enterprise SEO strategy. If you want to get more traffic, better rankings, and greater search engine visibility – you need to commit yourself to creating content that provides value to users.
From landing pages to content marketing, and the content that you have on your core web pages, optimised, SEO friendly content is the backbone of on page SEO.
The message that we give to our clients is that you can rank a page with great content and no backlinks, but you cannot rank a page with poor content and great backlinks. Content is the foundational element of an on-page SEO strategy and must be continually optimised and improved over time.
Creating SEO friendly content takes time, effort, and a lot of forward planning to ensure it is integrated with your keyword strategy. But, when done correctly, SEO friendly content is the best investment that you can make for any business.
Get in Touch
What are you waiting for? Our team is ready to work with you to create a custom SEO strategy that will inundate your business with high-converting leads. No offshore customer service or account managers. Contact us today to speak with an SEO professional.
