SEO Bendigo
Take your online presence to the next level in 2023 with a customised SEO strategy from Bendigo’s highest-ranking SEO Agency – Safari Digital. Whether you’re looking to dominate your market in Bendigo with Local SEO, or you’re a growing business ready to take on the national market – our team of specialists can make it happen.
Bendigo SEO Professionals
Changing the way you think about SEO in Bendigo
It’s no secret that finding a trustworthy and reliable digital marketing agency is hard work. In particular, finding the SEO Company in Bendigo that delivers on their “first-page results” promise can seem nearly impossible. In an industry that is built on everyone claiming to have the secret recipe for SEO success, how do you find one that knows what they’re doing?
Safari Digital is unlike any digital marketing agency you have worked with. For starters, we don’t claim to be the best at Facebook advertising, social media branding or Google AdWords. We focus exclusively on providing the best SEO services in Australia.
Our approach to Search Engine Optimisation has been refined over years of experience. With every business that we work with, we continue to learn and evolve. There are over 200 factors influencing Google’s search algorithm and they’re constantly changing. With so many elements at play, it makes sense to work with a dedicated SEO agency who live and breathe search engine optimisation.
We’re an ROI driven Bendigo SEO agency. We believe that traffic without conversion is meaningless. Our SEO strategy is about finding your target market and putting your business in front of them at exactly the right time.
Why Choose Us for Your Bendigo SEO?
Safari Digital is an ROI driven SEO agency that leverages a wealth of performance data, competitor research, and years of experience to create SEO strategies that promote growth. In simple terms, we’ve been doing this for a long time, and we know how to generate organic traffic, leads, and sales for your business with search engine optimisation.
We combine proven methodology with cutting-edge technology and passionate SEO Bendigo Experts. We don’t hide behind account managers, exaggerated traffic predictions or theoretical improvements. We deal in facts, figures, and ROI. We are motivated by helping businesses reach heights that they didn’t know were possible.
Working with Safari Digital SEO means you’ll gain all of the benefits of an in-house SEO consultant without, without the pitfalls and responsibility of a dedicated in-house SEO team. Safari Digital can work independently or collaboratively with your team and your business to set goals and implement organic digital marketing initiatives. Each step of our strategy is backed by time-tested data, sorted, and applied to benefit your business.
Our SEO Strategy
We use proven SEO techniques to drive highly-motivated leads straight to your front door.
About SEO Services in Bendigo
How SEO Works
If you’re reading this, chances are you’re a business or website who was searching for SEO Bendigo. If that’s the case, you’re seeing the power of Search Engine Optimisation first hand.
If you’ve been researching Bendigo search engine optimisation services for your business or website, you’ve probably read a lot of conflicting information. The truth is, there are thousands of contradictory articles about. All you really need to know is that SEO is a repeatable process that is used to send signals to search engines (such as Google and Bing) that your pages are worth showing in the Search Engine Results Pages.
Google uses a complex mathematical formula with over 200 signals to determine its ranking algorithm. As a dedicated Bendigo SEO Agency, it’s our job to understand and implement the most important ranking factors so that you can out-rank and outperform your competition.
Unlike some of our competitors, we understand that what matters most to your business isn’t ranking charts or theoretical traffic. Our Bendigo SEO firm is obsessed with ROI. We drive highly-relevant traffic to your website by targeting the most lucrative and profitable keywords and key phrases for your business.
Whether you want to drive local, high-converting traffic to your business with a dedicated Gold Cost Local SEO strategy, or you’re looking to break into the national or international market, we can build the blueprint for your success.
Bendigo SEO for Quality Traffic
SEO is the most powerful inbound digital marketing strategy.
Unlike traditional advertising models which involve reaching out to customers even when they’re not interested in your products or services, SEO is an inbound digital marketing strategy that makes it easy for your audience to find you.
Search Engine Optimisation is customer-centric. You’re not cold calling, sending spam emails or interrupting with annoying pop-up ads, you’re appearing in front of potential customers organically in the search engine results pages.
SEO is more convenient and less intrusive for consumers. Instead of bombarding an unwilling audience with irrelevant information, you’re providing a valuable resource that is addressing their specific search query. We’ll find out what your potential customers are searching for and put your business in front of them at exactly the right time.
Why SEO Matters
Paying for advertising is expensive. 84% of Google’s revenue in 2018 was derived from advertising. Those ads that appear in the middle of articles and scattered throughout organic search results, that’s all Google Advertising.
The scary thing is, Google Advertising (AdWords) is getting more expensive by the day. In order to reduce paid per click advertising and create a lasting and sustainable revenue stream for your business, you need SEO.
To get seen by potential customers, your site and its content need to be optimised so that Google can read it and visitors can enjoy it. SEO Bendigo is a delicate balancing act; your website needs to appeal to Google without sacrificing the user experience.
Google doesn’t want to show just any website to its searchers, it wants to show websites that are valuable to the user. Search Engine Optimisation is about understanding how to curate information in a way that search engines can understand, and users can enjoy.
Benefits of SEO
Working with a Bendigo SEO expert at Safari Digital delivers a tangible increase in search engine visibility for your business. But that’s not how we will measure the success of your SEO campaign. We stand by the belief that an increase in search engine visibility due to SEO is only beneficial when we can back it up with a measurable ROI after a set period of time.
There is a very clear difference between research phrases and buying phases when it comes to SEO. For example, take the 2 phrases: “Lounges” and “3 Seat Fabric Lounge Bendigo”. The first phrase may have a much higher search volume (which looks great on paper), whereas the second phrase has a lower search volume and a much higher purchase intent. We target key phrases that put your business in front of customers right when they are ready to buy.
SEO for Lasting Traffic
Unlike PPC (pay per click), social media and other paid advertising mediums, SEO provides a lasting digital asset for your business. Long after paid marketing and social media campaigns have finished, SEO is working behind the scenes to deliver qualified leads to your business.
Compared to other Bendigo digital marketing mediums, search engine optimisation continues to deliver a return on investment for the weeks, months and, years after your investment has finished. Social media marketing, paid advertisements and Google Adwords do not provide the same long-term benefits as SEO.
Safari Digital SEO services can be tweaked and scaled as your business continues to grow. We’ll build a framework that drives your immediate business objectives and gives you the space to grow and evolve down the line.
Our Approach to SEO
Our strategy for Bendigo SEO has been developed and refined by working with clients in almost every industry. SEO is dynamic and we never stop learning.
We’ll do a full analysis of your website, content and current position in order to understand what is holding you back.
Once we’ve identified changes that can be made both on and off-site, we will then research keywords and key phrases which are going to drive traffic for your business. We take the time to research your competitors and implement strategies to help you outrank them for their most lucrative keywords.
Once we have all of the information we need, we then curate and create content to improve your search engine visibility and user experience.
When we have completed onsite optimisation, we will then begin link building for your website. Link building or ‘backlinks’ are an ongoing element of SEO Bendigo services. We practice safe, progressive link-building strategies that will build your websites trust and authority.
Get Started with Your Bendigo SEO Consultant
Ready to discover what our Bendigo SEO Services can do for your business? Simply use the contact form below or the contact page on our website to arrange a follow up with your Bendigo SEO Consultant from Safari Digital.
Please allow up to 48 hours for us to get back to you. We’ll respond to your email with some complementary questions about your business and then provide you with a FREE SEO Analysis.
Utilising the Best Tools & Systems
Our Strategy for SEO Success in Bendigo
Search engine optimisation is the most scalable and cost-effective way to grow your online visibility. As a specialty Bendigo SEO Agency, we work to help small to medium businesses extend their reach and acquire the leads that are going to propel their business further than ever before.
Landing on this page, you are experiencing the influence of search engine optimisation first-hand. To rank well for the search term “SEO Bendigo”, we’re competing with hundreds of search professionals and agencies who are all vying for your business. If we can get Safari Digital to rank well for this highly competitive keyword, and get you onto this page, just consider potential visibility we can provide for your company.
If you want to outdo your competitors, you need to work with an SEO agency who understands the science behind your rankings. Safari Digital will be able to identify why your competitors are ranking ahead of you, and what you can do to surpass them in the search results.
As a dedicated SEO agency, we work with a variety of small to large business managers who want to improve their organic visibility. Working with companies across a whole range of industries, we have the experience and skill to figure out precisely what is required to make your website stand out within the digital marketing landscape.
As SEO Bendigo specialists, we spend all of our time examining changes to search engines, staying up to date the latest algorithm updates, and keeping on top of the important SERPs. While other digital marketing companies offer a whole variety of online services including social media, we focus exclusively on search engine optimisation. Rather than spreading ourselves thin over ten different digital marketing services, we focus our efforts on becoming the best of the best in all things SEO.
The number one ranking position is prime real estate. In your industry, there will be hundreds of businesses all competing for that top spot for the same keywords as your site. If you’ve noticed an opponent who seems to take spots on page one of Google regularly, there’s a good chance they’ve already sidled up with a digital marketing agency. Working with a professional, this company has already had a head start in implementing strategies to help them work their way up the search engine results. If you’re ready to catch up and potentially surpass these competitors, you need to get serious about search engine optimisation. In essence, you need to work with a team that understands exactly what you’re missing and what you can do gain that competitive edge.
Starting out your SEO efforts after your competitors does not mean that you cannot surpass them. Google’s algorithm continually updates the rankings to best serve the most informative content to users. Google does not care if a business has a long-standing history of ranking on page one; all they care about is sites that follow their webmaster their guidelines and are offering well-optimised, informative content. If you can come from page six or seven and prove that your website is the most relevant, insightful, and valuable, you will have no trouble outranking the big players in your industry on page one.
As a small business looking for a way to increase the online visibility of your website, engaging with a dedicated SEO agency like Safari Digital is a great first step in the right direction. Every dollar put towards an SEO campaign goes towards the future of your business, online. While pay per click (PPC) advertising mediums such as Google Adwords and social media Facebook Advertising only benefit your business when you continue putting money in, SEO works to build sustainable visibility. Working with an SEO expert will continue to provide advantages for your business long after your campaign has concluded.
Having your website present in the search results at just the right moment is the smartest way to get the most out of your organic traffic. Consider all the times that you have been scrolling through a page only to have an irrelevant ad or pop up interfere. The biggest difference between SEO and conventional marketing is that search engine optimisation is an inbound strategy. Instead of reaching out to consumers at a time when they’re not showing interest into your product or service, SEO presents websites to customers just as they start looking for information about a product, brand, or service. Therefore, the conversion rate from SEO leads is much higher and thus significantly more profitable than leads that come from traditional outreach marketing efforts or even paid social media campaigns.
At Safari Digital, we focus on developing and executing sustainable SEO strategies that will enhance your search visibility long into the future. We aim to provide your business with a sustainable and scalable model that will proceed to benefit your business for months and even years after your campaign with us has concluded.
Bendigo SEO results can be particularly competitive, regardless of your industry or niche. In order to establish your website at the top of the search engine results, we first need to identify what it is that your site requires to outperform your competition. Unlike other agencies, we’re not fussed with getting you to the top of Google for random keywords to make an end of month report look good. We strive to get your business to page one for highly relevant keywords that are going to genuinely further advance your business. We don’t measure our success based on the number of key terms that we can rank your site for; our achievements are based on the growth of your business.
So, What’s Involved In The Process?
The nature of search engine optimisation means that search engine results are dynamic, and the algorithm is ever-changing. Google’s algorithm is continually being updated to better meet the demands of users. As such, SEO results will always fluctuate, and the process of SEO requires continuous website tweaking and adaptations to stay ahead of the competitors. In an ever-evolving industry, it’s our job as SEO professionals to understand what the Google algorithm is looking for and adapt websites to positively enhance organic visibility.
In 2017, search marketing company Moz detailed a report that revealed on-page keyword usage as the most critical on-site ranking factor used by Google. That means if you want to perform well in Google, you need to undertake meticulous keyword research and implement the information across relevant landing pages to stimulate organic traffic to your website.
It’s essential to have an understanding of keyword intent, keyword difficulty, keyword trends, and the value of competitor keyword analysis if you want to find the most relevant and lucrative keywords that are going to enhance your site.
Enhancing Your Organic Visibility
If you’ve read this far, you’ve presumably deduced the importance of SEO in driving organic traffic and increasing the quality of leads that you are attracting to your website. When working with Safari Digital, our focus is on finding those high-converting and relevant leads who are actually interested in your business and driving them to your website. We do all of the leg work in finding out precisely what your target audience wants, and put your website in their line of vision at the exact moment they are ready to begin their purchase.
We gear all of our campaigns towards providing you with the tools to succeed long after we’ve finished working together. Together we will track your progress and use the findings to implement a model than you can continue to use and scale as your business grows. We are completely open, honest, and transparent about what we do. We’re passionate about helping other small businesses thrive in their respective industries with the power of search engine optimisation.
On-Page Optimisation
On-page SEO is the process in which we optimise all of the on-site elements of your website to enhance organic search visibility. In essence, on-site SEO focuses on fine-tuning all of these elements to offer a better experience for search engines and users, to ensure increased search visibility. We will create content and adapt on-site elements to make it easier for search bots to crawl and easily understand, while also creating copy that is genuinely engaging for users. As Google’s algorithm attempts to reflect the needs of a user, creating content that keeps users engaged is a powerful way to get your website noticed.
On-page SEO is the first step of a comprehensive campaign. Before we can even begin to address improving search engine presence with off-site SEO, we need to start by laying a foundation for your website with all of the on-page elements accurate.
Content Production
The nature of the content on your website plays a significant part in the way that your website performs in the search engine results pages. In 2016, Backlinkio conducted a study that unveiled the average piece of content on page one of Google to be of 1,890 words. As a large website with hundreds of landing pages, the very idea of having to create that much content per page should have you shaking in your boots.
As SEO experts, it’s our job to get the most out of your content. We will work with you to create a transferable template that can be used across multiple landing pages without
being penalised for having the same content on all pages. We will create a sustainable SEO structure that you can follow if you choose to scale up your business down the line.
Title Tags
Title tags are used as an important relevancy signal for search engines. Page titles will communicate the purpose and the contents of your webpages to search engine bots. Your title tags should paint an accurate picture of what’s on your page, using the most relevant and potent keywords. In addition to helping search engines understand the purpose of your page, title tags also influence the way users interact with your website in the search results. An engaging and captivating page title is what gets users to click through to the page.
Meta Descriptions
Meta Descriptions will not impact the search engine algorithm. Despite what many people think, Google verified way back in 2009 that they do not include meta descriptions in their ranking factors. In saying that, meta descriptions still play an indispensable role in carrying users from search results onto your website. Just because meta descriptions do not directly determine how your website performs in Google does not mean that they should be neglected. We have seen a significant improvement on click-through rates just by tweaking the meta descriptions to encourage users to come onto the site.
Local Bendigo Visibility
Ranking well doesn’t mean getting your site on page one of Google for every related keyword to your niche. If you want to generate meaningful traffic to your website and local business, you can hone in on the most valuable key terms. As a small to medium local business, you may notice that many prominent companies in your industry will target local keywords that are bringing in local traffic to their website. Local SEO focuses on small but powerful digital marketing tweaks that can be made on-site and off-site to make your mark on the local community.
Internal Link Structure
Creating an internal linking structure is an underrated but highly potent way to inform the search engines of your most important content. While you may have heard of backlinks, internal links are those linking from different pages within the same domain. Internal linking creates a hierarchy for your content that search engines can use to present your most valuable and insightful content. A well-mapped internal link structure can go a long way in enhancing the online visibility of your website.
Off-Site Optimisation
Any optimisation that is implemented off the domain is known as off-site SEO. Off-site strategies include any actions taken outside your website in an effort to improve search engine visibility. Google’s algorithm works with over 200 ranking factors, many of them being off-site elements. Optimising your pages off-site involves building a sturdy foundation for your website that will enhance its relevance, authority, and trustworthiness.
Managing Google My Business (GMB)
Verifying and optimising your Google My Business Listing can go a long way in improving your local search visibility. For small to medium-sized businesses that are targeting their local market, GMB takes over from where crowdsource review websites like and Yelp and TripAdvisor once were. Optimising and regularly updating your GMB listing is a key component in maintaining local visibility, relevance and general digital marketing. Working with Google Search and Google Maps, Google My Business is a critical aspect of enhancing your online presence.
Backlink Profile
If you know anything about SEO, you’ve probably heard all about backlinks. Backlinks are imperative to the visibility of your website. The most recent data reveals that your backlink profile accounts for more than 50% of the ranking algorithm that determines where your website sits in Google.
At Safari, we focus on building highly-relevant backlinks for your website that dramatically enhance organic search visibility and improve a site’s authority. Our digital marketing services focus on building connections that are sustainable, permanent, and will proceed to support the backlink profile of your website for many years to come. Creating backlinks for your website is not a one-and-done strategy. It’s essential to sustain the backlink profile over a period of months in order to form a natural link profile for your website.
Grow Your Business With SEO Bendigo
With every SEO campaign we conduct, our core mission at Safari Digital remains the same. We strive to help other businesses dramatically enhance their online visibility and drive high-quality, converting leads to their website. All of our SEO strategies are geared towards a sustainable and scalable approach to enhancing your online presence. We wish to empower each of clients with the tools and abilities to find their most profitable and lucrative leads online.
While search engine optimisation can seem complicated, for us, it’s a relatively straightforward process of applying the right principles and using the right strategies for each industry or niche. Whether you’re running a service or store-based company, if you’re after increased local or national search visibility, then Safari Digital are what you’re looking for. We are a small but powerful team of digital marketing and SEO specialists who are passionate and invested in helping other businesses succeed online.
Call us today on (02) 8006 9002 or head to the contact page to arrange your consultation with one of our experts.
Get in Touch
What are you waiting for? Our team is ready to work with you to create a custom SEO strategy that will inundate your business with high-converting leads.
