Search engine optimisation is the most scalable and cost-effective way to grow your online visibility. As a specialty Bendigo SEO Agency, we work to help small to medium businesses extend their reach and acquire the leads that are going to propel their business further than ever before.
Landing on this page, you are experiencing the influence of search engine optimisation first-hand. To rank well for the search term “SEO Bendigo”, we’re competing with hundreds of search professionals and agencies who are all vying for your business. If we can get Safari Digital to rank well for this highly competitive keyword, and get you onto this page, just consider potential visibility we can provide for your company.
If you want to outdo your competitors, you need to work with an SEO agency who understands the science behind your rankings. Safari Digital will be able to identify why your competitors are ranking ahead of you, and what you can do to surpass them in the search results.
As a dedicated SEO agency, we work with a variety of small to large business managers who want to improve their organic visibility. Working with companies across a whole range of industries, we have the experience and skill to figure out precisely what is required to make your website stand out within the digital marketing landscape.
As SEO Bendigo specialists, we spend all of our time examining changes to search engines, staying up to date the latest algorithm updates, and keeping on top of the important SERPs. While other digital marketing companies offer a whole variety of online services including social media, we focus exclusively on search engine optimisation. Rather than spreading ourselves thin over ten different digital marketing services, we focus our efforts on becoming the best of the best in all things SEO.
The number one ranking position is prime real estate. In your industry, there will be hundreds of businesses all competing for that top spot for the same keywords as your site. If you’ve noticed an opponent who seems to take spots on page one of Google regularly, there’s a good chance they’ve already sidled up with a digital marketing agency. Working with a professional, this company has already had a head start in implementing strategies to help them work their way up the search engine results. If you’re ready to catch up and potentially surpass these competitors, you need to get serious about search engine optimisation. In essence, you need to work with a team that understands exactly what you’re missing and what you can do gain that competitive edge.
Starting out your SEO efforts after your competitors does not mean that you cannot surpass them. Google’s algorithm continually updates the rankings to best serve the most informative content to users. Google does not care if a business has a long-standing history of ranking on page one; all they care about is sites that follow their webmaster their guidelines and are offering well-optimised, informative content. If you can come from page six or seven and prove that your website is the most relevant, insightful, and valuable, you will have no trouble outranking the big players in your industry on page one.
As a small business looking for a way to increase the online visibility of your website, engaging with a dedicated SEO agency like Safari Digital is a great first step in the right direction. Every dollar put towards an SEO campaign goes towards the future of your business, online. While pay per click (PPC) advertising mediums such as Google Adwords and social media Facebook Advertising only benefit your business when you continue putting money in, SEO works to build sustainable visibility. Working with an SEO expert will continue to provide advantages for your business long after your campaign has concluded.
Having your website present in the search results at just the right moment is the smartest way to get the most out of your organic traffic. Consider all the times that you have been scrolling through a page only to have an irrelevant ad or pop up interfere. The biggest difference between SEO and conventional marketing is that search engine optimisation is an inbound strategy. Instead of reaching out to consumers at a time when they’re not showing interest into your product or service, SEO presents websites to customers just as they start looking for information about a product, brand, or service. Therefore, the conversion rate from SEO leads is much higher and thus significantly more profitable than leads that come from traditional outreach marketing efforts or even paid social media campaigns.
At Safari Digital, we focus on developing and executing sustainable SEO strategies that will enhance your search visibility long into the future. We aim to provide your business with a sustainable and scalable model that will proceed to benefit your business for months and even years after your campaign with us has concluded.
Bendigo SEO results can be particularly competitive, regardless of your industry or niche. In order to establish your website at the top of the search engine results, we first need to identify what it is that your site requires to outperform your competition. Unlike other agencies, we’re not fussed with getting you to the top of Google for random keywords to make an end of month report look good. We strive to get your business to page one for highly relevant keywords that are going to genuinely further advance your business. We don’t measure our success based on the number of key terms that we can rank your site for; our achievements are based on the growth of your business.
So, What’s Involved In The Process?
The nature of search engine optimisation means that search engine results are dynamic, and the algorithm is ever-changing. Google’s algorithm is continually being updated to better meet the demands of users. As such, SEO results will always fluctuate, and the process of SEO requires continuous website tweaking and adaptations to stay ahead of the competitors. In an ever-evolving industry, it’s our job as SEO professionals to understand what the Google algorithm is looking for and adapt websites to positively enhance organic visibility.
In 2017, search marketing company Moz detailed a report that revealed on-page keyword usage as the most critical on-site ranking factor used by Google. That means if you want to perform well in Google, you need to undertake meticulous keyword research and implement the information across relevant landing pages to stimulate organic traffic to your website.
It’s essential to have an understanding of keyword intent, keyword difficulty, keyword trends, and the value of competitor keyword analysis if you want to find the most relevant and lucrative keywords that are going to enhance your site.
Enhancing Your Organic Visibility
If you’ve read this far, you’ve presumably deduced the importance of SEO in driving organic traffic and increasing the quality of leads that you are attracting to your website. When working with Safari Digital, our focus is on finding those high-converting and relevant leads who are actually interested in your business and driving them to your website. We do all of the leg work in finding out precisely what your target audience wants, and put your website in their line of vision at the exact moment they are ready to begin their purchase.
We gear all of our campaigns towards providing you with the tools to succeed long after we’ve finished working together. Together we will track your progress and use the findings to implement a model than you can continue to use and scale as your business grows. We are completely open, honest, and transparent about what we do. We’re passionate about helping other small businesses thrive in their respective industries with the power of search engine optimisation.
On-page SEO is the process in which we optimise all of the on-site elements of your website to enhance organic search visibility. In essence, on-site SEO focuses on fine-tuning all of these elements to offer a better experience for search engines and users, to ensure increased search visibility. We will create content and adapt on-site elements to make it easier for search bots to crawl and easily understand, while also creating copy that is genuinely engaging for users. As Google’s algorithm attempts to reflect the needs of a user, creating content that keeps users engaged is a powerful way to get your website noticed.
On-page SEO is the first step of a comprehensive campaign. Before we can even begin to address improving search engine presence with off-site SEO, we need to start by laying a foundation for your website with all of the on-page elements accurate.
The nature of the content on your website plays a significant part in the way that your website performs in the search engine results pages. In 2016, Backlinkio conducted a study that unveiled the average piece of content on page one of Google to be of 1,890 words. As a large website with hundreds of landing pages, the very idea of having to create that much content per page should have you shaking in your boots.
As SEO experts, it’s our job to get the most out of your content. We will work with you to create a transferable template that can be used across multiple landing pages without
being penalised for having the same content on all pages. We will create a sustainable SEO structure that you can follow if you choose to scale up your business down the line.
Title tags are used as an important relevancy signal for search engines. Page titles will communicate the purpose and the contents of your webpages to search engine bots. Your title tags should paint an accurate picture of what’s on your page, using the most relevant and potent keywords. In addition to helping search engines understand the purpose of your page, title tags also influence the way users interact with your website in the search results. An engaging and captivating page title is what gets users to click through to the page.
Meta Descriptions will not impact the search engine algorithm. Despite what many people think, Google verified way back in 2009 that they do not include meta descriptions in their ranking factors. In saying that, meta descriptions still play an indispensable role in carrying users from search results onto your website. Just because meta descriptions do not directly determine how your website performs in Google does not mean that they should be neglected. We have seen a significant improvement on click-through rates just by tweaking the meta descriptions to encourage users to come onto the site.
Local Bendigo Visibility
Ranking well doesn’t mean getting your site on page one of Google for every related keyword to your niche. If you want to generate meaningful traffic to your website and local business, you can hone in on the most valuable key terms. As a small to medium local business, you may notice that many prominent companies in your industry will target local keywords that are bringing in local traffic to their website. Local SEO focuses on small but powerful digital marketing tweaks that can be made on-site and off-site to make your mark on the local community.
Internal Link Structure
Creating an internal linking structure is an underrated but highly potent way to inform the search engines of your most important content. While you may have heard of backlinks, internal links are those linking from different pages within the same domain. Internal linking creates a hierarchy for your content that search engines can use to present your most valuable and insightful content. A well-mapped internal link structure can go a long way in enhancing the online visibility of your website.
Any optimisation that is implemented off the domain is known as off-site SEO. Off-site strategies include any actions taken outside your website in an effort to improve search engine visibility. Google’s algorithm works with over 200 ranking factors, many of them being off-site elements. Optimising your pages off-site involves building a sturdy foundation for your website that will enhance its relevance, authority, and trustworthiness.
Managing Google My Business (GMB)
Verifying and optimising your Google My Business Listing can go a long way in improving your local search visibility. For small to medium-sized businesses that are targeting their local market, GMB takes over from where crowdsource review websites like and Yelp and TripAdvisor once were. Optimising and regularly updating your GMB listing is a key component in maintaining local visibility, relevance and general digital marketing. Working with Google Search and Google Maps, Google My Business is a critical aspect of enhancing your online presence.
If you know anything about SEO, you’ve probably heard all about backlinks. Backlinks are imperative to the visibility of your website. The most recent data reveals that your backlink profile accounts for more than 50% of the ranking algorithm that determines where your website sits in Google.
At Safari, we focus on building highly-relevant backlinks for your website that dramatically enhance organic search visibility and improve a site’s authority. Our digital marketing services focus on building connections that are sustainable, permanent, and will proceed to support the backlink profile of your website for many years to come. Creating backlinks for your website is not a one-and-done strategy. It’s essential to sustain the backlink profile over a period of months in order to form a natural link profile for your website.
Grow Your Business With SEO Bendigo
With every SEO campaign we conduct, our core mission at Safari Digital remains the same. We strive to help other businesses dramatically enhance their online visibility and drive high-quality, converting leads to their website. All of our SEO strategies are geared towards a sustainable and scalable approach to enhancing your online presence. We wish to empower each of clients with the tools and abilities to find their most profitable and lucrative leads online.
While search engine optimisation can seem complicated, for us, it’s a relatively straightforward process of applying the right principles and using the right strategies for each industry or niche. Whether you’re running a service or store-based company, if you’re after increased local or national search visibility, then Safari Digital are what you’re looking for. We are a small but powerful team of digital marketing and SEO specialists who are passionate and invested in helping other businesses succeed online.
Call us today on (02) 8006 9002 or head to the contact page to arrange your consultation with one of our experts.