Tried and tested SEO strategies that convert small businesses into industry leaders.
The Value of Page 1 Google Rankings
According to the latest SEO statistics, if you’re not on page 1 of Google, your chances of being found by customers are less than 1%. It’s a scary realisation; though, one that proves just how critical an SEO campaign is to get your benefit from organic search. Majority of users will click through to a website listed on page one of Google. If your site sits on page two or three of search results, your chances of being found by users are meagre.
The latest research reveals that SEO efforts are 5.66 times more effective than paid search marketing. For this very reason, search engine optimisation is said to be one of the most powerful and productive digital marketing strategies. While many believe that they can effectively pay their way up to the top of search results, those earning their way up through SEO reap many more benefits. For starters, consumers are very aware of “paid results” and are much more trusting of organic search than they are of Google and Facebook marketing advertisements.
On-Page SEO Optimisation
On-site SEO refers to the adjustments and tweaks made to pages in an effort to improve organic search rankings. Before we can even think about backlinks or off-site elements, we need to address all of the on-site factors of each page,
The first on-site element to consider is the content on your site. Did you know the average page one result on Google is close to 2,000 words? Extensive and detailed landing pages will allow your website to be an industry leader – not a follower.
SEO Agency Ballarat on-site enhancement includes thorough competitor analysis, keyword research, and strategic keyword implementation for the right terms. Not every page has to be lengthy, but some in-depth analysis will identify which spots your website can improve and benefit from content creation. Our on-site optimisation will take a look at page titles, meta descriptions, keyword usage and techniques to improve user experience.
Meta Data Matters
Search engines rely on title tags for relevancy signals and to communicate the purpose of a page. Google uses page titles to determine what a page is about and how the content relates to search queries. Page title optimisation will include using hand-selected lucrative keywords in the title to communicate best where and what your page is targeting.
Metadata is NOT considered a search engine ranking factor. However, that’s not to say metadata shouldn’t be optimised. Meta descriptions have significant influence over what a user does in the search engine results. Whether or not users click-through to the page or continue scrolling can be enormously influenced by the right or wrong meta description.
Our SEO services Ballarat include page title and meta description analysis and optimisation; we have seen first-hand the value of a well-optimised and compelling search engine result.
Google’s has admitted that a significant amount of website bounces can be attributed to poor mobile usability. Searchers who are not able to browse content quickly and effortlessly are likely to abandon the site altogether – the cut off time for a mobile page load being roughly 3 seconds.
Furthermore, approximately 30% of all users would not support a business with a poorly composed mobile website. In today’s mobile-centric world, engineering and optimising the mobile-friendliness of your site is one of the most primary aspects of on-site SEO.
In terms of mobile search, more than 30% of all mobile searches are conducted right before visiting a store location. Even if you operate from a physical storefront – the mobile-friendliness of your site plays an enormous role in the way consumers interact with and learn about your business.
Content Marketing Strategy
30% of SEO experts have ranked content creation and content marketing as the most effective strategy to achieve successful results in organic search. The old saying rings true – Content is king in SEO. A comprehensive content marketing is a crucial element of a successful SEO campaign.
Google’s quality guidelines are centring on the quality of content more than ever. In an effort to serve up the most value and insight to users, those providing high-quality content continue to reap search visibility benefits. Once you’ve started publishing high-quality content, the hard work does not stop there. An extremely time-effective and efficient SEO strategy, content marketing will also include updating existing content with fresh images and copywriting. Refreshing and updating existing content can boost organic traffic by 111.3%.
As an SEO company Ballarat, links are an elemental component of any effective SEO strategy. However, not everyone realises the importance of internal linking – links that go from one page on a domain to another page within the same domain. One of the most undervalued on-site strategy, linking internally establishes a powerful content hierarchy that helps to structure your site for both search engines and users.
When you link from one page on your site to another, this signals to search engines which page you deem to be the superior page. Connecting your content and pages, internal links provide an information hierarchy that assists with crawling and indexing.
One of the most critical aspects of any SEO campaign, backlinks lay the footing for site authority and trust. When one website links to another, it signals to search engines that they consider the site to be relevant, trustworthy, and authoritative. Deemed as the most challenging and difficult aspects of SEO, the nature of backlink building has certainly shifted over the last few years.
While previously, backlink building focused on obtaining high quantities of links with little regard to the quality of the links, today’s link building techniques are much more sophisticated. Today, more than 30% of companies are allocating more than $1,000 per month towards their link building efforts.
As a dedicated SEO Ballarat agency, we focus our link building efforts on clean, sustainable, and white hat links that will remain safe and uncompromised through any of Google’s future updates. We are committed to building healthy backlink profiles that made up of trustworthy, relevant, and high-quality connections.
Google Business Optimisation
Arguably the most fundamental citation your business can receive, Google My Business (GMB) is a highly undervalued tool. Working in conjunction with Google Search and Google Maps, GMB is one of the first things online searchers see when looking at a business.
GMB works to connect customers with local businesses, services, and products. Not setting up and optimising your free GMB listing will mean missing out on an enormous opportunity to connect with highly-motivated and productive customers. Today, users heavily rely on GMB information for essential business information, contact details, website and reviews from past customers.
Claiming and managing your GMB listing is one of the critical elements of managing a business’ online presence. Approximately 56% of companies are yet to claim their GMB listing.
GMB optimisation includes managing and adapting the listing to keep it up to date and current, optimising titles and categories, and regularly renewing the listing with fresh Google Posts and photos.
Local SEO Strategy
Google has revealed that almost half of all searches conducted are related to a location in some form. For example, the phrase “near me” for local searches has become remarkably prevalent as of late, growing in use by 136% over the last twelve months. Furthermore, the number of people using searches that incorporate “near me” or “buy now” to find local products or services has increased by a ridiculous 500% over the last couple of years. Instant gratification means that brick and mortar style businesses benefit enormously from local SEO – users are seeking products and services online, while still wanting to make the transactions offline.
Given almost 80% of local searches on mobile devices result in an offline purchase, businesses operating offline are still benefiting enormously from having their information online. Users conducting these local searches on their mobile are even more like to become paying customers – 90% of these transactions are occurring in a physical store.
As a Ballarat SEO Company, our local SEO strategies provide small businesses with an unprecedented opportunity to play with the big companies in their industry. In 2023, implementing and executing a comprehensive local search strategy can go a long way in getting your business on the map.
Final Thoughts on SEO Ballarat
You don’t need to rank at the top of the search engine results pages for every keyword in your industry – you just need to be visible for the right ones. Our SEO services in Ballarat will identify your most lucrative opportunities to uncover your most motivated conversions. We’ll work out exactly what your target audience is seeking on Google, before placing your business in front of them at the perfect moment.
Call us on (02) 8006 9002 or fill out the contact form below to discuss your project with an SEO expert at Safari.