Ballarat’s Leading SEO Agency
Safari Digital is a progressive SEO Ballarat Agency working with small to large businesses in Ballarat and right across Australia to deliver lasting, scalable SEO solutions that provide real value. We understand the problem – finding a reliable SEO Agency in Ballarat can seem impossible. With so many agencies claiming to have the secret recipe for SEO success, how do you find a team of SEO consultants that actually know what they are on about?
At Safari Digital, we don’t offer Facebook Advertising, Google Ads, or Website Development. We’re not a generalist ‘do-it-all’ digital marketing agency, we’re a team of SEO specialists that focus solely on delivering the best search engine optimisation Ballarat has to offer.
With more than 200 individual ranking factors at play, it makes sense to partner with a Ballarat SEO team that takes the time to understands the evolving nature of search engine optimisation. Each decision that we make is focussed on delivering the highest ROI for our clients and ensuring that you are getting real value for money.
Unlike other agencies, we don’t hang our hat on theoretical improvements to your website. We celebrate real wins that drive your bottom line and ensure that you have record breaking revenue – not just website traffic. Our team will take the time to understand which keywords are going to improve your bottom line and put forward a strategy that enables you to appear at the top of Google.
SEO Services With a Difference
Safari Digital is an ROI driven SEO agency that leverages a wealth of performance data, competitor research, and years of experience to create SEO strategies that facilitate growth. In simple terms, we’ve been doing this for a long time and we know how to generate organic traffic, leads, and sales for your business with search engine optimisation.
We combine proven methodology with cutting-edge technology and passionate SEO Ballarat Experts. We don’t hide behind account managers, exaggerated traffic projections or theoretical improvements. We deal in facts, figures, and ROI. We’re motivated by helping businesses reach heights that they didn’t know were possible.
Working with Safari Digital SEO means you’ll gain all of the benefits of an in-house SEO consultant without, without the pitfalls and responsibility of a dedicated in-house SEO team. Safari Digital can work independently or collaboratively with your team and your business to set goals and implement organic marketing initiatives. Each step of our strategy is backed by time-tested data, sorted, and implemented to benefit your business.
Our SEO Ballarat Strategy
We use proven SEO techniques to drive highly-motivated leads straight to your front door.
The Blueprint for SEO Ballarat Success
Tried and tested SEO strategies that convert small businesses into industry leaders.
The Value of Page 1 Google Rankings
According to the latest SEO statistics, if you’re not on page 1 of Google, your chances of being found by customers are less than 1%. It’s a scary realisation; though, one that proves just how critical an SEO campaign is to get your benefit from organic search. Majority of users will click through to a website listed on page one of Google. If your site sits on page two or three of search results, your chances of being found by users are meagre.
The latest research reveals that SEO efforts are 5.66 times more effective than paid search marketing. For this very reason, search engine optimisation is said to be one of the most powerful and productive digital marketing strategies. While many believe that they can effectively pay their way up to the top of search results, those earning their way up through SEO reap many more benefits. For starters, consumers are very aware of “paid results” and are much more trusting of organic search than they are of Google and Facebook marketing advertisements.
On-Page SEO Optimisation
On-site SEO refers to the adjustments and tweaks made to pages in an effort to improve organic search rankings. Before we can even think about backlinks or off-site elements, we need to address all of the on-site factors of each page,
The first on-site element to consider is the content on your site. Did you know the average page one result on Google is close to 2,000 words? Extensive and detailed landing pages will allow your website to be an industry leader – not a follower.
SEO Agency Ballarat on-site enhancement includes thorough competitor analysis, keyword research, and strategic keyword implementation for the right terms. Not every page has to be lengthy, but some in-depth analysis will identify which spots your website can improve and benefit from content creation. Our on-site optimisation will take a look at page titles, meta descriptions, keyword usage and techniques to improve user experience.
Meta Data Matters
Search engines rely on title tags for relevancy signals and to communicate the purpose of a page. Google uses page titles to determine what a page is about and how the content relates to search queries. Page title optimisation will include using hand-selected lucrative keywords in the title to communicate best where and what your page is targeting.
Metadata is NOT considered a search engine ranking factor. However, that’s not to say metadata shouldn’t be optimised. Meta descriptions have significant influence over what a user does in the search engine results. Whether or not users click-through to the page or continue scrolling can be enormously influenced by the right or wrong meta description.
Our SEO services Ballarat include page title and meta description analysis and optimisation; we have seen first-hand the value of a well-optimised and compelling search engine result.
Mobile Usability
Google’s has admitted that a significant amount of website bounces can be attributed to poor mobile usability. Searchers who are not able to browse content quickly and effortlessly are likely to abandon the site altogether – the cut off time for a mobile page load being roughly 3 seconds.
Furthermore, approximately 30% of all users would not support a business with a poorly composed mobile website. In today’s mobile-centric world, engineering and optimising the mobile-friendliness of your site is one of the most primary aspects of on-site SEO.
In terms of mobile search, more than 30% of all mobile searches are conducted right before visiting a store location. Even if you operate from a physical storefront – the mobile-friendliness of your site plays an enormous role in the way consumers interact with and learn about your business.
Content Marketing Strategy
30% of SEO experts have ranked content creation and content marketing as the most effective strategy to achieve successful results in organic search. The old saying rings true – Content is king in SEO. A comprehensive content marketing is a crucial element of a successful SEO campaign.
Google’s quality guidelines are centring on the quality of content more than ever. In an effort to serve up the most value and insight to users, those providing high-quality content continue to reap search visibility benefits. Once you’ve started publishing high-quality content, the hard work does not stop there. An extremely time-effective and efficient SEO strategy, content marketing will also include updating existing content with fresh images and copywriting. Refreshing and updating existing content can boost organic traffic by 111.3%.
Internal Links
As an SEO company Ballarat, links are an elemental component of any effective SEO strategy. However, not everyone realises the importance of internal linking – links that go from one page on a domain to another page within the same domain. One of the most undervalued on-site strategy, linking internally establishes a powerful content hierarchy that helps to structure your site for both search engines and users.
When you link from one page on your site to another, this signals to search engines which page you deem to be the superior page. Connecting your content and pages, internal links provide an information hierarchy that assists with crawling and indexing.
Backlinks
One of the most critical aspects of any SEO campaign, backlinks lay the footing for site authority and trust. When one website links to another, it signals to search engines that they consider the site to be relevant, trustworthy, and authoritative. Deemed as the most challenging and difficult aspects of SEO, the nature of backlink building has certainly shifted over the last few years.
While previously, backlink building focused on obtaining high quantities of links with little regard to the quality of the links, today’s link building techniques are much more sophisticated. Today, more than 30% of companies are allocating more than $1,000 per month towards their link building efforts.
As a dedicated SEO Ballarat agency, we focus our link building efforts on clean, sustainable, and white hat links that will remain safe and uncompromised through any of Google’s future updates. We are committed to building healthy backlink profiles that made up of trustworthy, relevant, and high-quality connections.
Google Business Optimisation
Arguably the most fundamental citation your business can receive, Google My Business (GMB) is a highly undervalued tool. Working in conjunction with Google Search and Google Maps, GMB is one of the first things online searchers see when looking at a business.
GMB works to connect customers with local businesses, services, and products. Not setting up and optimising your free GMB listing will mean missing out on an enormous opportunity to connect with highly-motivated and productive customers. Today, users heavily rely on GMB information for essential business information, contact details, website and reviews from past customers.
Claiming and managing your GMB listing is one of the critical elements of managing a business’ online presence. Approximately 56% of companies are yet to claim their GMB listing.
GMB optimisation includes managing and adapting the listing to keep it up to date and current, optimising titles and categories, and regularly renewing the listing with fresh Google Posts and photos.
Local SEO Strategy
Google has revealed that almost half of all searches conducted are related to a location in some form. For example, the phrase “near me” for local searches has become remarkably prevalent as of late, growing in use by 136% over the last twelve months. Furthermore, the number of people using searches that incorporate “near me” or “buy now” to find local products or services has increased by a ridiculous 500% over the last couple of years. Instant gratification means that brick and mortar style businesses benefit enormously from local SEO – users are seeking products and services online, while still wanting to make the transactions offline.
Given almost 80% of local searches on mobile devices result in an offline purchase, businesses operating offline are still benefiting enormously from having their information online. Users conducting these local searches on their mobile are even more like to become paying customers – 90% of these transactions are occurring in a physical store.
As a Ballarat SEO Company, our local SEO strategies provide small businesses with an unprecedented opportunity to play with the big companies in their industry. In 2024, implementing and executing a comprehensive local search strategy can go a long way in getting your business on the map.
Final Thoughts on SEO Ballarat
You don’t need to rank at the top of the search engine results pages for every keyword in your industry – you just need to be visible for the right ones. Our SEO services in Ballarat will identify your most lucrative opportunities to uncover your most motivated conversions. We’ll work out exactly what your target audience is seeking on Google, before placing your business in front of them at the perfect moment.
Call us on (02) 8006 9002 or fill out the contact form below to discuss your project with an SEO expert at Safari.
SEO Backed by the Best Tools & Systems
Frequently Asked Questions
How does SEO work?
If you’re reading this, chances are you’re a business or website who was searching for SEO Ballarat. If that’s the case, you’re seeing the power of Search Engine Optimisation first hand.
If you’ve been researching Ballarat search engine optimisation services for your business or website, you’ve probably read a lot of conflicting information. The truth is, there are thousands of contradictory articles about. All you really need to know is that SEO is a repeatable process that is used to send signals to search engines (such as Google and Bing) that your pages are worth showing in the Search Engine Results Pages.
Google uses a complex mathematical formula with over 200 signals to determine its ranking algorithm. As a dedicated Ballarat SEO Agency, it’s our job to understand and implement the most important ranking factors so that you can out-rank and outperform your competition.
Unlike some of our competitors, we understand that what matters most to your business isn’t ranking charts or theoretical traffic. Our Ballarat SEO firm is obsessed with ROI. We drive highly-relevant traffic to your website by targeting the most lucrative and profitable keywords and key phrases for your business.
Whether you want to drive local, high-converting traffic to your business with a dedicated local SEO strategy, or you’re looking to break into the national or international market, we can build the blueprint for your success.
Why is SEO important?
Paying for advertising is expensive. 84% of Google’s revenue in 2018 was derived from advertising. Those ads that appear in the middle of articles and scattered throughout organic search results, that’s all Google Advertising.
The scary thing is, Google Advertising (AdWords) is getting more expensive by the day. In order to reduce paid advertising and create a lasting and sustainable revenue stream for your business, you need SEO.
To get seen by potential customers, your site and its content need to be optimised so that Google can read it and visitors can enjoy it. SEO is a delicate balancing act; your website needs to appeal to Google without sacrificing the user experience.
Google doesn’t want to show just any website to its searchers, it wants to show websites that are valuable to the user. Search Engine Optimisation is about understanding how to curate information in a way that search engines can understand, and users can enjoy.
Why is SEO a popular marketing strategy?
SEO is the most powerful inbound marketing strategy.
Unlike traditional advertising models which involve reaching out to customers even when they’re not interested in your products or services, SEO is an inbound marketing strategy that makes it easy for your audience to find you.
Search Engine Optimisation is customer-centric. You’re not cold calling, sending spam emails or interrupting with annoying pop-up ads, you’re appearing in front of potential customers organically in the search engine results pages.
SEO is more convenient and less intrusive for consumers. Instead of bombarding an unwilling audience with irrelevant information, you’re providing a valuable resource that is addressing their specific search query. We’ll find out what your potential customers are searching for and put your business in front of them at exactly the right time.
How long does SEO take?
The short answer is that SEO takes somewhere between 4-6 months until you begin to see good results from your campaign. In reality, there are a number of different factors that could mean that it takes a longer or shorter amount of time to see results from your SEO investment. Some of the factors that will impact how long it takes for SEO to work include:
- The age and authority of your domain
- Baseline traffic and current website health
- Previous SEO work that has been completed
- The competition in your vertical
- Previous link building – this can be a good thing or a bad thing
As a rule of thumb, no two websites are the same. Get in touch with an SEO Ballarat consultant to find out how long it will take for your business. Our team of SEO specialists will be able to look at your website, assess your current position in the market and provide a better estimation based on your unique factors.
What does an SEO company do?
SEO companies help businesses to reach new audiences and ensure that businesses appear at the top of the search results for relevant, revenue-generating search terms.
An SEO company will take care of the on-site, off-site, technical, and content elements that influence how your website ranks on Google. Generally speaking, an SEO agency will take care of the entire end-to-end process of search engine optimisation to ensure that your website has the best possible chance of ranking in Google search.
How long does SEO last?
Unlike PPC (pay per click) and other paid advertising mediums, SEO provides a lasting digital asset for your business. Long after paid marketing campaigns have finished, SEO is working behind the scenes to deliver qualified leads to your business.
Compared to other Ballarat digital marketing mediums, search engine optimisation continues to deliver a return on investment for the weeks, months and, years after your investment has finished.
Safari Digital SEO services can be tweaked and scaled as your business continues to grow. We’ll build a framework that drives your immediate business objectives and gives you the space to grow and evolve down the line.
How do you measure SEO success?
Working with a Ballarat SEO expert at Safari Digital delivers a tangible increase in search engine visibility for your business. But that’s not how we will measure the success of your SEO campaign. We stand by the belief that an increase in search engine visibility due to SEO is only beneficial when we can back it up with a measurable ROI after a set period of time.
There is a very clear difference between research phrases and buying phases when it comes to SEO. For example, take the 2 phrases: “Lounges” and “3 Seat Fabric Lounge Ballarat”. The first phrase may have a much higher search volume (which looks great on paper), whereas the second phrase has a lower search volume and a much higher purchase intent. We target key phrases that put your business in front of customers right when they are ready to buy.
How is your approach unique?
Our strategy for Ballarat SEO has been developed and refined by working with clients in almost every industry. SEO is dynamic and we never stop learning.
We’ll do a full analysis of your website, content and current position in order to understand what is holding you back.
Once we’ve identified changes that can be made both on and off-site, we will then research keywords and key phrases which are going to drive traffic for your business. We take the time to research your competitors and implement strategies to help you outrank them for their most lucrative keywords.
Once we have all of the information we need, we then curate and create content to improve your search engine visibility and user experience.
When we have completed onsite optimisation, we will then begin link building for your website. Link building or ‘backlinks’ are an ongoing element of SEO services. We practice safe, progressive link-building strategies that will build your websites trust and authority.
How much does SEO cost?
The average cost of SEO services in Ballarat ranges from $1,400 per month for small, single-location businesses, up to $10,000+ for large businesses competing in highly competitive verticals. The investment that is required to see growth will depend on a number of important factors including:
- The competition in your industry
- The history of your website
- The size of your market
- The number of services/products that you offer
- The amount of content that is required
- Previous SEO work that has been completed
When it comes to investing in SEO for your business, there is no magic number. Speaking to an SEO agency will help you to understand your market, what your competitors are doing, and what sort of investment is required to achieve your desired results.
How do i get started?
Ready to discover what our Ballarat SEO Services can do for your business? Simply use the contact form below or the contact page on our website to arrange a follow up with your Ballarat SEO Consultant from Safari Digital.
Please allow up to 48 hours for us to get back to you. We’ll respond to your email with some complementary questions about your business and then provide you with a FREE SEO Analysis.
Get in Touch
What are you waiting for? Our team is ready to work with you to create a custom SEO strategy that will inundate your business with high-converting leads.
