Search engine marketing is one of the most potent ways to enhance your online presence. As a devoted Search Engine Optimisation agency, Safari Digital work with businesses just like yours to identify new opportunities and find lucrative traffic that fosters enormous growth for your business.
If you’re looking to get the most out of your website, it pays to work with an expert that prioritises your search engine visibility. We are a dedicated SEO agency helping small to medium-sized businesses identify their best opportunities online. Our experience working with a wide variety of clientele has provided us with an ability to provide tailored and effective strategies for all types of businesses.
There are probably hundreds of websites in your niche competing for that top spot on Google. So how does one attain that competitive edge over the other contenders?
A competitor that is frequently ranking well for your relevant key terms has probably engaged with a marketing agency at some point or another. They have implemented a number of strategies that have helped them to rank first on Google. If you want to outrank these competitors, you need to start taking SEO seriously. You need to work with an SEO specialist who will identify what you’re missing and develop a fool-proof strategy to overtake these competitors.
Landing on this webpage, you’re experiencing the skill of search engine optimisation first-hand. For you to find this page, we’ve had to rank well for the search term “SEO Wollongong” – one of the most competitive keywords in Australia.
Let’s put it this way: All of our competitors are SEO professionals and competing agencies who are all contending for your business. If we can get Safari Digital at the top of the search results in the most contentious industry in the country, just imagine the potential visibility we can provide for your business.
Unlike paid advertisements, SEO focuses on attaining relevant, organic search traffic to your website. It can be pretty annoying when scrolling through a website to be interrupted by an unrelated banner advertisement or pop up. Rather than approaching clients that are not seeking out your business, SEO focuses on customers that are already looking to learn more about what your business offers. As a result, the conversion rate from organic search engine traffic is much higher and substantially more profitable than traffic from old-school outreach marketing practices.
At Safari Digital, we live and breathe search engine optimisation. We spend all of our time monitoring modifications to search engines, staying on top of the latest algorithm changes, and keeping an eye on the important SERPs. We’re not like other digital marketing agencies that dabble in a variety of services; we focus entirely on providing exceptional search engine optimisation.
When it comes to SEO, there is no magic formula. There is only strategic optimisation. Google is constantly examining sites and adjusting search results to provide the best content for its users. If you can demonstrate that your website shows the most relevant information, follows the principles of search engine optimisation, and is an authoritative figure in your niche — then you can outrank your competitors.
Are you looking for a way to enhance your online visibility and extend your reach? Working with the team of experts at Safari Digital, your business has the potential to reach new heights you didn’t think were possible.
While the costs of SEO may seem daunting initially, with the right agency, SEO is an investment. Every cent spent on search engine optimisation goes towards strengthening your business for the future. Unlike Pay Per Click advertising strategies through Google AdWords or Facebook Adsense, SEO is long term. The benefits that you obtain from engaging with an SEO expert will continue to support your company for many years to come after you’ve paid your last bill.
Working with Safari Digital, we focus on developing and implementing white hat SEO strategies that will provide sustainable and long-term results. With each client, we strive to build a lasting and scalable model that will continue to provide benefits long after the campaign has concluded.
Wollongong can be an especially contentious market. To rank your website at the top of the search results, we need to start with a competitor analysis. Rather than attempting to rank your website for irrelevant search terms, we focus on the areas that hold the most potential and are the most relevant and lucrative for your business. The success of our Wollongong SEO services is only measured by how much we can achieve for your business.
What’s involved in SEO Services?
If there’s one thing you should know about SEO in Wollongong, it’s that it is always changing. Algorithms will continually be updated, search results modified, and rankings will fluctuate. In order to stay on top of these changes, you need to be able to continuously tweak and adapt your website accordingly.
In a completely dynamic industry, it’s our job as SEO specialists to foretell what the Google algorithm is looking for and implement changes for your website that are going to advance your organic search visibility.
When it comes to the factors that will influence where your website ranks, the latest search statistics show that on-page keyword usage is the most critical element. If you want to rank well in search engine results, your website requires a thorough keyword strategy for your pages. Safari Digital will conduct relevant keyword research and implement the findings across the related pages. Keyword intent, keyword difficulty, and keyword trends play an integral role in how your website presents and on Google.
How We Improve Your Organic Visibility
Working with Safari Digital for your SEO Wollongong campaign, we will develop a strategy to attract high-converting and relevant customers to your website. We will identify opportunities for growth, and promote your website to visitors that are genuinely interested in your services or products. We conduct intense research to work out what your customers are looking for, before putting your website right in their line of vision.
We tailor our SEO campaigns to each business, ensuring the strategies continue to provide benefits long after the campaign has concluded. We will devise and implement an on-site structure that will continue to evolve as your business grows. We work with measurable goals, are completely transparent about our strategies, and we measure our success on your bottom line.
On-site SEO is the process of optimising the on-site components of your website to improve organic search visibility. Essentially, on-site SEO is the practice of adapting all of the on-page elements that influence the way that search engines crawl and understand the content on the page. We will create content that search bots can crawl and easily understand, while also producing content that engages the reader.
With every campaign that we conduct, on-page SEO is the first component we address. Before we start attempting to enhance your online presence with off-page optimisation, we first need to build a base for your site by fine-tuning all of the on-page elements.
Page titles are one of the most relevant signals for search engines when crawling your website. Page titles tell search engines the purpose of the page and what the content is about. Well-optimised page titles will accurately reflect what is on the webpage, using the most relevant keywords to describe its purpose. Not only do page titles signal to search engines, but they also play an integral role in the way a webpage presents in the SERPs. The title can significantly influence the way users interact with and whether they click on your site.
Meta descriptions do not directly affect search engine rankings.
Google announced back in 2009 that meta descriptions are not considered a ranking factor. While they do not directly impact rankings, meta descriptions are a critical ingredient to getting a user to click through to your website. Adjusting your meta description to engage readers can greatly influence the click-through rate (CTR) of a webpage. Just because meta descriptions are not ranking factors does not mean that they are useless – we have seen numerous clients benefit significantly from a well-optimised meta description.
The content your website puts out plays an essential role in the way your site presents in the search engine results. The most successful websites provide content that is both high-quality and large quantity. If your website is relatively large, the prospect of creating strategic content for each landing page may seem daunting. As SEO specialists, it’s our job to provide valuable content for these pages that will satisfy both the readers and the search engines.
At Safari Digital, we prioritise providing helpful, unique, high-quality content for our clients. We will work with you to strike that perfect balance between a well-optimised piece of content, and an engaging read for your site visitors. We will develop a sustainable SEO structure for your content creation that you can continue to follow done the line if you choose to add additional landing or other pages.
Internal Linking for Improved SEO
If you know anything about SEO, you’ve probably heard of backlinks. Backlinks are an essential part of building authority for a website and will directly impact the way your website appears in search results. What most people don’t realise is, links can be used internally (that is, inside the website) to link from one page to another. Placing links between different pages to create a hierarchy for your content helps search engines to understand which are your most important and relevant pages.
We will create an internal link structure for your website that will guarantee search engine robots know what the principal content on your website is. Internal linking is an underutilised but highly productive way to improve your search visibility and index rate.
Off-site SEO applies to all tweaks and practices that occur off your site that can influence your search engine visibility. Google relies on more than 200 ranking factors when deciding where websites will perform in the search results. Optimising your website for off-site SEO includes building an online presence for your website that will increase its trustworthiness, relevance, and reputation.
Google My Business (GMB)
Claiming and maintaining your Google My Business listing plays a vital role in how your website operates in the local search results. Google My Business (GMB) takes over from where successful crowdsource review websites like TripAdvisor and Yelp left off. Optimising your GMB listing is a fundamental aspect in controlling your local visibility. GMB is the most powerful citation that your company can obtain.
As mentioned earlier, backlinks are essential for online visibility. The most up-to-date data implies that backlinks account for around fifty% of where your website presents on Google. Safari will help your website acquire highly-relevant backlinks that dramatically increase your organic visibility and website authority. All of the links that we build for your site are white hat, sustainable, permanent, and will continue to form the backbone of your organic visibility for years to come.
Local SEO Strategy
It’s not about ranking number one for every business-related search term; it’s about being visible for the right key terms. At Safari Digital, we specialise in helping local small to medium-sized businesses to leave their mark on the local community. Rather than trying to rank for near-impossible broad key terms, we concentrate on finding low competition, high converting relevant key terms. That way, you’re engaging with high-converting customers that are looking for your services in the local area. We will focus on targeting local keywords that are driving local traffic to your website, regularly.
Sustainable Wollongong Search Marketing Solutions
During every SEO Wollongong campaign that we conduct, our main priority remains constant — to significantly improve your visibility and boost the quantity and quality of leads that your business receives.
Search engine optimisation is an intricate, yet, repeatable practice. Each website and each client that we deal with is different; however, the underlying principles remain the same. It doesn’t matter if you’re running a service or product-based business. If you’re searching for a way to enhance your local or national search visibility, then Safari Digital is the right team for you. We are a small, knowledgeable organisation of SEO experts who are dedicated to helping businesses thrive.
Call us today on (02) 8006 9002 or head to the contact page to arrange your consultation.