Page titles are one of the most relevant signals for search engines when crawling your website. Page titles tell search engines the purpose of the page and what the content is about. Well-optimised page titles will accurately reflect what is on the webpage, using the most relevant keywords to describe its purpose. Not only do page titles signal to search engines, but they also play an integral role in the way a webpage presents in the SERPs. The title can significantly influence the way users interact with and whether they click on your site.
Meta descriptions do not directly affect search engine rankings.
Google announced back in 2009 that meta descriptions are not considered a ranking factor. While they do not directly impact rankings, meta descriptions are a critical ingredient to getting a user to click through to your website. Adjusting your meta description to engage readers can greatly influence the click-through rate (CTR) of a webpage. Just because meta descriptions are not ranking factors does not mean that they are useless – we have seen numerous clients benefit significantly from a well-optimised meta description.
The content your website puts out plays an essential role in the way your site presents in the search engine results. The most successful websites provide content that is both high-quality and large quantity. If your website is relatively large, the prospect of creating strategic content for each landing page may seem daunting. As SEO specialists, it’s our job to provide valuable content for these pages that will satisfy both the readers and the search engines.
At Safari Digital, we prioritise providing helpful, unique, high-quality content for our clients. We will work with you to strike that perfect balance between a well-optimised piece of content, and an engaging read for your site visitors. We will develop a sustainable SEO structure for your content creation that you can continue to follow done the line if you choose to add additional landing or other pages.
Internal Linking for Improved SEO in Wollongong
If you know anything about SEO, you’ve probably heard of backlinks. Backlinks are an essential part of building authority for a website and will directly impact the way your website appears in search results. What most people don’t realise is, links can be used internally (that is, inside the website) to link from one page to another. Placing links between different pages to create a hierarchy for your content helps search engines to understand which are your most important and relevant pages.
We will create an internal link structure for your website that will guarantee search engine robots know what the principal content on your website is. Internal linking is an underutilised but highly productive way to improve your search visibility and index rate.