Not Your Typical Hobart SEO Agency
We’re here to change the way you think about SEO
It’s no secret that finding a trustworthy and reliable digital marketing agency is hard work. In particular, finding the best Hobart SEO agency that delivers on their “first page results” promise can seem nearly impossible. In an industry that is built on everyone claiming to have the secret recipe for SEO success, how do you find one that actually knows what they’re doing?
Safari Digital is unlike any digital marketing agency you have worked with. For starters, we don’t claim to be the best at Facebook advertising, social media branding or Google AdWords. We focus exclusively on providing the best SEO services in Australia.
Our approach to Search Engine Optimisation has been refined over years of experience. With every business that we work with, we continue to learn and evolve. There are over 200 factors influencing Google’s search algorithm and they’re constantly changing. With so many elements at play, it makes sense to work with a dedicated Hobart SEO agency who live and breathe search engine optimisation.
We’re an ROI driven SEO agency. We believe that traffic without conversion is meaningless. Our SEO strategy is about finding where your target market is lurking and putting your business in front of them at exactly the right time.
What Makes Us Different?
Safari Digital is an ROI driven marketing agency in Hobart that leverages a wealth of performance data, competitor research, and years of experience to create SEO strategies that facilitate growth. In simple terms, we’ve been doing this for a long time and we know how to generate organic traffic, leads, and sales for your business with search engine optimisation.
We combine proven methodology with cutting-edge technology and passionate SEO Hobart Experts. We don’t hide behind account managers, exaggerated traffic projections or theoretical improvements. We deal in facts, figures, and ROI. We’re motivated by helping businesses reach heights that they didn’t know were possible.
Working with Safari Digital SEO means you’ll gain all of the benefits of an in-house SEO consultant without, without the pitfalls and responsibility of a dedicated in-house SEO team. Safari Digital can work independently or collaboratively with your team and your business to set goals and implement organic marketing initiatives. Each step of our strategy is backed by time-tested data, sorted, and implemented to benefit your business.
Our Hobart SEO Strategy
We use proven SEO techniques to drive highly-motivated leads for your Hobart business.
Start Your Free Consultation
Use the contact form below to schedule an initial consultation with Safari Digital SEO. We’ll examine your current position and show you exactly how we can get you to where you want to be with a customised SEO campaign.
About SEO Hobart Services
Why Choose Safari Digital Hobart SEO?
Our mission is simple.
We want to put your business on the first page of Google so that you can generate more traffic, qualified leads, and revenue for your Hobart based business.
Chances are you stumbled across this website while looking for ‘Hobart SEO’, ‘SEO Services Hobart’, or ‘SEO company Hobart’, you found this page using the power of search engine optimisation. Ranking for the search term ‘SEO Hobart’ is one of the hardest keywords that you can possibly rank for in Australia. If we can rank for a keyword that is this difficult, imagine what we can do for your business.
In order to outrank and outperform your competitors, you need to work with a Hobart SEO provider who knows why your competitors are showing up ahead of you and what you need to do to win the SEO race. Because Safari Digital is it dedicated SEO agency who work exclusively on organic marketing strategies, we spend all of our time keeping up to date with the latest changes and trends in SEO. As a result, we’re able to dissect your competition and understand exactly what you need to do to stay ahead and put your business in front of more customers.
The Internet is a crowded place. There are thousands of local and international business all vying for that coveted number 1 ranking on Google for the same search terms as you. Chances are, most of the pages that you see on page 1 of Google for your relevant search terms come from businesses who have worked with a reputable SEO company at some point. Just because you start your SEO campaign later than your competitors doesn’t mean that you can’t outrank them. Google is constantly scanning pages and updating its search results to best serve their users. As a result, Google gives little preference to websites simply because they have been at the top of the search engine results pages for a long time. They want to display pages that it best going to serve their customers, therefore if you want to get ahead of your competitors you need to create a website that is more relevant than your competitors.
Search engine optimisation is one of the most important factors for improving your visibility online. Showing up for the right search terms in Google is the smartest way to drive qualified and motivated leads to your business. How many times have you received annoying pop-up ads or banner ads when you have been scrolling through a website? The difference between traditional marketing and SEO is that search engine optimisation is highly targeted. You are capturing the customer at the exact moment that they are looking for your product or service, as a result, the conversion rate is much higher and the value of this traffic is much greater than traditional marketing can yield.
If you are looking for a way to boost your profit and expand your reach throughout Tasmania, you need to work with a marketing agency in Hobart who understands how to get results in your area. Unlike pay-per-click (PPC) marketing through Google AdWords or Facebook, the results gained through an effective SEO strategy can benefit your business for years to come. Long after your paid marketing campaigns have finished, SEO will continue to work around the clock to expose your business to new possibilities and customers.
We use 100% White Hat search engine optimisation strategies to help your business increase search visibility in a natural and scalable way. Hobart is a tough market to crack, so we implement and tactical and scalable SEO techniques that drive quality traffic and leads to a website. Unlike other SEO agencies, we don’t take pride in simply getting random keywords to page 1 of Google, we want to get your business to page 1 of Google for keywords that are genuinely going to drive your business forward.
What Makes Content Rank on Google?
If there’s one thing that you need to know about SEO in Hobart it’s that it is completely dynamic. Nothing is ever quite where you left it, and as a result, you need to stay ahead of the curb in order to stay ahead of the competition. SEO is constantly changing, as a dedicated SEO Hobart agency it’s our job to stay ahead of the latest algorithm changes that can affect the way that content is ranked in Google, Bing, Yahoo, and other search engines.
A 2017 study revealed by SEO Mars revealed that on page keyword usage was the most important on-site SEO factor that is used to determine where your website will appear in the search results. This means that conducting proper keyword research and implementing it across the relevant landing Pages is going to dramatically affect where your website will appear in the search results. Understanding keyword trends, keyword difficulty scores, keyword intent, and competitor keyword usage is all part of our SEO services. When you work with Safari Digital you’ll be working with an SEO Company in Hobart who understands how content can be used to drive your business goals.
Our Recipe for Hobart Local SEO Success
Search engine optimisation is one of the most effective ways to generate traffic for your website, increase the quality of leads, and help your business reach the next level. By working with Safari Digital for your SEO in Hobart, you will attract Targeted visitors who are genuinely interested in your product and services. We’ll do the heavy lifting to find out where your customers are hiding and put your business in front of them at just the right moment.
We want to ensure your success in the search engine results pages long after you have finished working with us. In order to do this, we create a blueprint for your future success by implementing an onsite SEO framework that can continue to scale as your business grows.
Want a little bit more information about how we do it? These are some of the fundamental aspects that we will use to get you started on your local SEO Hobart journey.
On Page SEO
On page or onsite SEO involves optimising elements of your website and their pages in order to improve your organic search rankings. In the simplest terms, onsite SEO is a process that involves adjusting different aspects of your website so that search engines can easily crawl them and interpret the content and structure of information on your website. As a Hobart SEO agency, it is our job to create content for your website that allows search engines like Google, Yahoo, and Bing easily crawl and understand. At the same time, it’s important to create content that users genuinely want to read. There is no point creating SEO rich minutia that is easy for search bots to crawl but impossible for users to enjoy reading.
Before we start looking at how we can improve your search engine presence with off-page tweaks, we start by implementing the on-site content that will form the foundation of your Hobart SEO campaign.
A page title or title tag is one of the strongest relevancy signals for search engines. The title tag should give an accurate, keyword specific summation of what users can expect to find on the page. In addition to being one of the most important on-site ranking factors, page titles also impact what your page looks like in the search engine results Pages which can dramatically impact click-through rate and conversion.
It goes without saying that content plays an important role in how your website ranks. A study conducted in 2016 by Backlinkio found that the average page one result on Google featured content that was 1890 words in length. For websites with dozens, hundreds, or even thousands of Landing Pages, it may seem like a daunting prospect creating so much content. As Hobart SEO professionals, we understand how to get the most out of content. We will work with your business to create a transferable content structure that can be used across multiple landing pages without being penalised for duplicate content. We want to create a sustainable SEO model that you can continue to use as your business grows and expands.
If you’ve conducted a bit of research about search engine optimisation you will probably find there are countless resources talking about links or ‘backlinks’. External links that link back to your page are one of the most important off page ranking signals. But did you know that you can use internal links to create a hierarchy for your content? Internal linking is a great way to communicate page value with the search engines. We will create an internal linking structure for your website that will ensure search bots know what your most important content is.
Contrary to popular belief meta descriptions actually do not play any role in the search engine ranking algorithm. Google announced back in 2009 that Meta descriptions are not a part of their ranking algorithm and that has not changed since. However, just because meta descriptions do not impact where your pages show up in the search engine results does not mean they aren’t important. Creating an engaging meta description is essential for improving the click-through rate for your website. We’ve worked with Hobart businesses in the past who have seen a dramatic increase in click-through rate just like tweaking them meta descriptions.
You don’t have to rank for the highest volume search terms in order to achieve lots of meaningful traffic for your website. A lot of the big players in your niche will focus on national keywords which do not convert anywhere near as well as local highly targeted keywords. For instance, the page that you are on at the moment has been created for the search term ‘SEO Hobart’, rather than targeting SEO Australia which has a much higher search volume. The reason for this is that SEO Hobart has a much higher conversion rate than broad term phrases related to the topic of search engine optimisation. By using your city name and the names of your serviced areas in your content you can dramatically improve your local visibility and drive highly motivated customers to your store. Just because you don’t have a physical location doesn’t mean that the principles of local SEO are not relevant to you.
A lot can be derived from the name itself, off-site SEO or off page SEO as it is sometimes referred to refers to the external factors that affect your search engine visibility. Google uses more than 200 factors to determine its search engine ranking algorithm, optimising your website for off-site SEO involves creating a profile for your website that improves its popularity, trustworthiness, and relevance. Think of off-site SEO as a vote of confidence from other web users.
Google My Business
Have you set up your Google my business account yet? Google My Business lets you claim your business listing and control how it appears on Google business listing pages. In essence, Google my business is the most popular crowdsourced review platform on the internet. Google uses its reach and popularity to take over from where sites like TripAdvisor and Yelp left off. Keeping your Google my business listing up-to-date is a key aspect of controlling your local visibility and your local SEO efforts. Businesses which are active and trustworthy have a much higher click through rate and will benefit from increased local visibility. Think of Google my business as the most powerful citation that you can get.
Initial Link Building
Even if you have never completed any link building in the past, we will work with your business to create a foundation of links that will rapidly improve your search engine visibility. In order to gain the trust of Google and improve your search engine visibility, you need to have a wide range of links from different websites. The initial stage of link building that we complete with clients is about creating a broad range of links that increase the number of mentions of your business around the web.
Business citations are extremely important for two reasons. Firstly, business citations are a great way to expose your business to a wide range of new potential clients (whether you are in the B2B space or B2C space). Secondly, and most importantly for your SEO, directory links still perform an important role in improving your link diversity. Building citations for your business are not entirely straightforward if you haven’t done it before. As a dedicated Hobart SEO agency we know which directories are going to be beneficial for your website depending on your product or service offering. We don’t randomly add your business to every directory on the internet, instead, we focus on ones which are going to improve your reputation and search visibility.
Quality Link Building
Creating high-quality links for your website is the final stage of every SEO campaign that we undertake. We work with influences and bloggers in your industry to create high-quality guest posts that give you highly relevant links to supercharge your SEO efforts. We take care of everything from writing the post, reaching out to bloggers, and ensuring that a link is placed back to your website. Creating quality links for your website is not a one-time thing. It’s important to stagger these out over a period of months in order to retain and natural link profile for your website.
Final Thoughts on Hobart SEO
You don’t need to be number one for every keyword in your niche, you just need to rent for the right ones. Our Hobart SEO services will help your business to identify opportunities who grow by targeting your most lucrative keywords. Will find out where your leads are hiding and how search engine optimisation Hobart can attract them to your website.
SEO is a repeatable process that can be applied to different websites across different niches. If you are looking to improve the search visibility of your Hobart based business through SEO and Google traffic, then Safari digital is the right choice for you. We are a leading provider of local SEO Hobart and we know how to get real results that are going to dramatically improve your business.
Head to the contact page or call us today on (02) 8006 9002 to get your Hobart SEO on track for success.