SEO Hobart

There are a whole host of reasons why we are the trusted choice for Hobart-based businesses. For starters, we are SEO specialists – not just another digital marketing agency offering SEO as an add-on service. With Safari Digital, you’ll work directly with dedicated SEO specialists who understand the intricacies of search engine optimisation (SEO). And because we’re a small team, you won’t be passed between different account managers or work with faceless departments. You’ll speak directly with SEO experts who are ready to answer your emails and calls on the same day. Some of the other reasons we’re the SEO Hobart-based choose, include:

2023 AFR Fast Starters #39: We don’t just talk about growth; we implement it. Our own SEO strategies are the driving force behind our own growth. In 2023, we were named the #39 fastest-growing new company by the Australian Financial Review (AFR).

250+ Successful SEO campaigns: Over the last five-years, we have worked across more than 250+ successful SEO campaigns across countless industries and areas. There’s a good chance we already know your industry from past experience.

Real Testimonials & Reviews: We get it, we don’t have 500+ questionable reviews some some other digital marketing agencies in Hobart, but we do have real reviews, testimonials, and case studies from successful SEO campaigns that we have worked on right across Australia. We’ve have worked with small to enterprise-sized brands and have even been trusted by Government Agencies like the Workplace Gender Equality Agency (WGEA) and the Australian Institute of Criminology (AIC).

We Deliver Results: We don’t just talk about SEO – we actually implement it for you. While some other agencies will send you a big checklist and leave you to your own devices, that’s not how we work. We develop and implement a holistic SEO strategy that delivers real results for your Hobart-based business.

There are plenty of digital marketing agencies in Hobart competing for your business. Whether they are adding search engine optimisation (SEO) as an extra service to their digital marketing offering or claiming to specialise in it, it’s important to be on the same wavelength before you begin your journey. Here are some of the most important things that you should look for and ask a prospective SEO Agency in Hobart before you start working with them:

• Look for real reviews
• Look for case studies and proof of concept
• Ask them who is actually doing the work
• Ask about who your point of contact will be
• Be clear on the deliverables
• Be clear on the objectives – ROI, not just traffic

Remember, just like anything, you’re never comparing apples with apples. SEO agencies offer different levels of service at vastly different price points. Be clear on your deliverables and your objectives before you start.

Hobart is a city on the move, with more than 20,000 registered businesses operating within a 50km radius of the Hobart CBD. For industries like construction, retail, real estate, health care, and finance, Hobart is brimming with local businesses vying for the same customers. As the local economy continues to go from strength to strength, it’s more important than ever for businesses to have marketing strategies that build trust and create a sustainable source of business leads.

Our SEO strategies for Hobart-based companies aren’t just about building leads – they are about building brand trust. By working with a Hobart SEO company, you’re investing in the future success of your business. By ranking at the top of the search results for relevant keywords, your business can effectively outwit the competition and gain a majority of market share in the Hobart region.

SEO is an essential marketing channel for attracting leads in Hobart and scaling your business into new markets. According to the latest data, 75% of users will not scroll past page 1 of the Google search results and just 0.83% of all organic clicks go to websites that rank on page 2 (or lower) of Google. In other words, if your business is not on page 1 of Google, then there is a less than 1% chance of your business being found by your target audience in Google search.

SEO is the key to building brand awareness and driving scalable, long-term traffic to your website.

It depends on your business and where you are up to. If you are a growing business trying to bootstrap your marketing, then it might not be applicable to begin investing in an SEO strategy from the outset. If you have time to spare but no money to spend, then you may be better off learning about the fundamentals of SEO and implementing some of those things for yourself. If you are at a stage of your business where you need to focus on your core operations and defer your marketing to a team of experts, then hiring an SEO agency will make a lot of sense.

Each client that we work with is completely unique. Your past SEO activity and goals will dictate the strategy we create for your business. Even if we have worked with similar businesses in the past, the strategy we used for that business may not suit you. As a general rule, the deliverables that you can expect in an SEO campaign include:

• Market research
• Competitor research
• On-site content
• Off-site strategy
• Technical SEO support
• Ongoing content creation
• Reporting and industry insights

As we mentioned above, your current position in the market will dictate where we allocate our time and resources for your SEO campaign. Following your initial consultation, we will provide you with a strategy that outlines your current position in the market and areas for improvement.

Each business that we work with is completely unique. As such, your SEO campaign should not be based on a checklist of deliverables or a predefined SEO package that tells you what you will receive each month. How we allocate resources will depend on your website and what you actually need to see growth. Some of the consistent elements that you can expect to see in your SEO campaign include:

Market research: we research your competitors to understand who the SEO leaders in your space are. We don’t just look at local competitors; we look at the competitors that are currently attracting the organic traffic that we want to attract to your website.

Keyword research: We conduct comprehensive keyword research at the beginning of your campaign and sort the keywords into clusters, so we know exactly which keywords we are targeting before we begin. Each campaign includes a mix of informational and transactional intent keywords that attract users at different stages of the buying journey.

On-site SEO: Implementing on-site best practices ranges from title tags and headings to the more complex aspects of content, user Experience (UX), site architecture, and more. On-site SEO sets the foundation for our SEO efforts, so it’s essential that we get it right.

Off-site SEO: Off-site SEO builds authority and trust with search engines and ensures that your content is easy for users to find. Off-page SEO includes backlinks, PR, social media content syndication, Google Business management, and more.

Technical SEO: Our technical SEO specialists optimise your website to ensure crawlers and users can easily access your content. We look at factors such as menu structure, sitemaps, information architecture, page speed, and other factors that determine the accessibility of your website.

Search engine optimisation is a long-term digital marketing strategy that generates lasting visibility. Unlike PPC marketing strategies like Google Ads, which are reactive, SEO takes time to see results. SEO can take anywhere from 3-9 months to see results, however, once you start to rank, the improvements that you see will quickly begin to compound and grow.

The slowest part of any SEO campaign is the first few months where we are implementing the foundational elements of your SEO campaign. It’s important to stress that SEO is not a set-and-forget marketing strategy. Those competitors that you see at the top of the search results did not get there overnight. They got there as the result of a repeated, concerted effort to maintain and improve their organic SEO strategy.

The simple answer – it depends on your goals.

If your aim is to generate immediate, short-term traffic for your website, Google Ads and PPC marketing are good options. However, if you are looking to generate long-term leads for your business at a lower cost (overtime), SEO is a better option.

If you want to generate short- and long-term leads, you can invest in an SEO and PPC strategy concurrently. Once your SEO begins to pick up, then you can reduce your Google Ads spend and let SEO do more of the heavy lifting. On average, businesses that combine SEO and PPC see 25% more clicks and 27% higher profits than businesses that focus on a single-channel approach.

Ultimately, your business and your goals will determine the choice between SEO and Google Ads.

Our keyword strategy addresses users at all stages of the buying journey. Whilst we acknowledge that most businesses want to chase transactional keywords, we also advise mixing in the informational or mid-funnel search terms to ensure we are building brand awareness and trust with your audience and proving value.

There is no limit to how many keywords we can target in an SEO campaign. That being said, you don’t want to target an endless number of keywords – your budget and our time will be spread too thin, and you just won’t get the results you’re looking for. Sort of like spreading a slither of Vegemite over 5 pieces of toast, your efforts become diluted, and you end up with an “OK” outcome for a lot of different keywords.

Based on your goals, our SEO specialists will recommend a list of keywords to target in your SEO campaign. We can always refine this list; however, to ensure you’re getting the best outcome and value for your investment, we do recommend limiting the number of target search terms and target pages on your website.

Backlinks are still an important component of a successful SEO campaign. A backlink or a referring link from another website is a “trust signal” for search engines. The more high-quality, relevant backlinks that you acquire, the more trust that you have with search engines which then improves how your website ranks. To put a number on it, backlinks account for somewhere between 20-30% of your SEO strategy and success.

Content is king – and that won’t change any time soon. Now, more than ever, high-quality content is the most important factor in determining your SEO success. We place content at the forefront of your SEO campaign, and we believe that it is the most important factor in an SEO campaign.

We are a content-first SEO agency, which means that we don’t outsource content. Our in-house team of SEO copywriters works on your content to ensure that we tick all the right SEO boxes while also matching your brand voice and tone.

The cost of SEO services in Hobart will depend on your competition, your industry, and your goals. The scope of work that is required to take you from where you are now to where you want to be will be the biggest determining factor in the cost of SEO in Hobart. For small businesses, the cost of SEO services can start from as little as $1,400 per month (+GST), whilst for large companies, the cost of SEO can be more than $5,000+ per month.

Some of the factors that influence the cost of SEO in Hobart include:

• The competition in your industry
• The amount of content that our team needs to create
• Your current rankings and previous SEO strategy
• The location of your target audience
• The current quality and structure of your website
• Your goals and the keywords you would like to target

Ultimately, the cost of SEO services is determined by the scope of work that is required to get you results. Following an initial SEO consultation with our team, we can provide you with a customised SEO proposal outlining costs, deliverables, and projected results based on your current position and ambitions.

SEO is a fast-moving industry; what worked 3-4 years ago may not be effective today. As a result, we are constantly refining and updating our approach to ensure we’re delivering the best SEO Hobart has to offer.

Just like costs, the timeframe to see results will depend on your goals for SEO and your current position in the market. For businesses that already have a solid foundation, SEO results may start to show in as little as 3-months. For businesses that need a lot of on-site and off-site work to get them up to scratch, the timeframe to see results can be 6-12 months – it completely depends on your current position.

Following an initial SEO consultation, our SEO specialists will be able to provide more specific insights on timeframes for your circumstances.

SEO is an ongoing marketing activity. There is no “set and forget” SEO strategy that will keep your Hobart-based company ranking at the top of the local or search results forever without ongoing input. The organic search results continue to change, as do the ranking factors that contribute to how you rank. If you want to continue to rank at the top of the search results, then you must continue to invest in your strategy and refine it in line with how users interact with search engines and how search engines rank content. Those companies you see at the top of the search engine pages are there because they continue improving their SEO strategy – not because they found a secret formula for top rankings.

No, and it’s important to stress that no one can or should be promising guaranteed SEO results or rankings. In fact, it strictly goes against the documentation that Google has provided:

“If they guarantee you that their changes will give you first place in search results, find someone else.”

Once we conduct an SEO audit of your website, we will be able to get a better idea of your current position in the market and formulate a rough timeline for results.

Yes, we work with small to enterprise-level companies on a range of CMS platforms, including WooCommerce, Shopify, Magento, and a whole host of custom platforms. Our eCommerce SEO specialists have worked across countless campaigns and different industries and know how to get results for small and large eCommerce brands by implementing on-page, off-page, technical, and content strategies that drive lasting growth for eComm brands.