Our mission is simple.
We want to put your business on the first page of Google so that you can generate more website traffic, qualified leads, and revenue for your Hobart Tasmania based business.
Chances are you stumbled across this website while looking for ‘SEO Hobart’ or ‘SEO company Hobart’, you found this page using the power of search engine optimisation. These keywords are amongst the hardest keywords that you can possibly rank for in Australia. If we can rank for a keyword that is this difficult, imagine what our online marketing can do for your business.
In order to outrank and outperform your competitors, you need to work with an experienced search engine optimisation provider who knows why your competitors are showing up ahead of you and what you need to do to win the SEO race. Because Safari Digital is it dedicated SEO agency who work exclusively on organic marketing strategies, we spend all of our time keeping up to date with the latest changes and trends in SEO. As a result, we’re able to dissect your competition and understand exactly what you need to do to stay ahead and put your business in front of more customers.
The internet is a crowded place. There are thousands of local and international business all vying for that coveted number 1 ranking on Google for the same search terms as you. Chances are, most of the pages that you see on page one of Google for your relevant search terms come from businesses who have worked with a reputable SEO company or digital marketing consultant at some point. Just because you start your SEO campaign later than your competitors doesn’t mean that you can’t outrank them one page one. Google is constantly scanning pages and updating its search results to best serve their users. As a result, Google gives little preference to websites simply because they have been at the top of the organic search engine results pages for a long time. They want to display pages on page one that are best going to serve their customers, therefore if you want to get ahead of your competitors you need to create a website that is more relevant than your competitors.
Search engine optimisation is one of the most important factors for improving your visibility online. Showing up for the right search terms in Google is the smartest way to drive qualified and motivated leads to your business. How many times have you received annoying pop-up ads or banner ads when you have been scrolling through a website? The difference between a traditional marketing strategy or social media campaigns and SEO is that search engine optimisation is highly targeted. You are capturing the customer at the exact moment that they are looking for your product or service, as a result, the conversion rate is much higher and the value of this website traffic is much greater than traditional or alternative digital marketing efforts can yield.
If you are looking for a way to boost your profit and expand your reach throughout Tasmania, you need to work with a digital marketing SEO agency in Hobart who understands how to get results in your area. Unlike pay-per-click (PPC) online marketing through Google AdWords or Social media, the results gained through an effective SEO strategy can benefit your business for years to come. Long after your paid advertising, digital marketing and social media campaigns have finished, SEO will continue to work around the clock to expose your business to new possibilities and customers.
Our SEO team online marketing strategies use 100% White Hat search engine optimisation strategies to help your business increase search visibility in a natural and scalable way. Hobart is a tough market to crack, so we implement and tactical and scalable SEO expert techniques that drive quality leads and organic traffic to your website. Unlike other SEO agencies, we don’t take pride in simply getting random keywords to page one of Google, we want to get your business to page one of Google for keywords that are genuinely going to drive your business forward.
What Makes Content Rank on Google?
If there’s one thing that you need to know about SEO Hobart is that it is completely dynamic. Nothing is ever quite where you left it, and as a result, you need to stay ahead of the curb in order to stay ahead of the competition. SEO is constantly changing, as a dedicated Hobart SEO company it’s the job of our SEO team to stay ahead of the latest algorithm changes that can affect the way that content is ranked in Google, Bing, Yahoo, and other search engines.
A 2017 study revealed by SEO expert Moz revealed that on-page keyword usage was the most important on-site SEO factor that is used to determine where your website will appear in the search results. This means that conducting proper keyword research and implementing it across the relevant landing Pages is going to dramatically affect where your website will appear in the search results. Understanding keyword trends, keyword difficulty scores, keyword intent, and competitor keyword research and usage is all part of our SEO services. When you work with Safari Digital you’ll be working with the best SEO company Hobart Tasmania has to offer, who understand how keyword research and content can be used to drive your business goals.
Our Recipe for Local SEO Success in Hobart
Search engine optimisation is one of the most effective ways to generate website traffic, increase the quality of leads, and help your business reach the next level. By working with Safari Digital for your SEO in Hobart Tasmania, you will attract targeted visitors and organic traffic that is genuinely interested in your product and services. We’ll do the heavy lifting to find out where your customers are hiding and put your business in front of them at just the right moment.
We want to ensure your success in the search results pages long after you have finished working with us. In order to do this, we create a blueprint for your future success by implementing an onsite SEO framework that can continue to scale as your business grows.
Want a little bit more information about how we do it? These are some of the fundamental aspects that we will use to get you started on your local SEO journey.
On-page or onsite SEO involves optimising elements of your website and their pages in order to improve your organic search results. In the simplest terms, onsite SEO is a process that involves adjusting different aspects of your website so that search engines can easily crawl them and interpret the content and structure of information on your website. As a dedicated SEO agency, it is our job to create content for your website that allows search engines like Google, Yahoo, and Bing easily crawl and understand. At the same time, it’s important to create content that users genuinely want to read. There is no point creating SEO rich minutia that is easy for search bots to crawl but impossible for users to enjoy reading.
Before our SEO team start looking at how we can improve your search engine presence with off-page tweaks, we start by implementing the on-site content that will form the foundation of your best SEO campaign.
A page title or title tag is one of the strongest relevancy signals for search engines. The title tag should give an accurate, keyword specific summation of what users can expect to find on the page. In addition to being one of the most important on-site ranking factors, page titles also impact what your page looks like in the search engine results Pages which can dramatically impact click-through rate and conversion.
It goes without saying that content plays an important role in how your website ranks. A study conducted in 2016 by Backlinkio found that the average page one result on Google featured content that was 1890 words in length. For websites with dozens, hundreds, or even thousands of Landing Pages, it may seem like a daunting prospect creating so much content. We understand how to get the most out of content. Our SEO team will work with your business to create a transferable content structure that can be used across multiple landing pages without being penalised for duplicate content. We want to create a long term, sustainable SEO model that you can continue to use as your business grows and expands.
If you’ve conducted a bit of research about search engine optimisation you will probably find there are countless resources talking about links or ‘backlinks’. External links that link back to your page are one of the most important off page ranking signals. But did you know that you can use internal links to create a hierarchy for your content? Internal linking is a great way to communicate page value with the search engines. Our SEO team will create an internal linking structure for your website that will ensure search bots know what your most important content is.
Contrary to popular belief meta descriptions actually do not play any role in the search engine ranking algorithm. Google announced back in 2009 that Meta descriptions are not a part of their ranking algorithm and that has not changed since. However, just because meta descriptions do not impact where your pages show up in the search engine results does not mean they aren’t important. Creating an engaging meta description is essential for improving the click-through rate for your website. We’ve worked with Hobart businesses in the past who have seen a dramatic increase in click-through rate just like tweaking them meta descriptions.
You don’t have to rank for the highest volume search terms in order to achieve lots of meaningful website traffic. A lot of the big players in your niche will focus on national keywords which do not convert anywhere near as well as local highly targeted keywords. For instance, the page that you are on at the moment has been created for the search term ‘SEO Hobart’, rather than targeting SEO Australia which has a much higher search volume. The reason for this is that search engine optimisation has a much higher conversion rate than broad term phrases related to the topic of search engine optimisation. By using your city name and the names of your serviced areas in your content you can dramatically improve your local SEO visibility and drive highly-motivated customers to your store. Just because you don’t have a physical location doesn’t mean that the principles of local SEO are not relevant to you.
A lot can be derived from the name itself, off-site SEO or off-page SEO as it is sometimes referred to refers to the external factors that affect your search engine visibility. Google uses more than 200 factors to determine its search engine ranking algorithm, optimising your website for off-site SEO involves creating a profile for your website that improves its popularity, trustworthiness, and relevance. Think of off-site SEO as a vote of confidence from other web users.
Google My Business
Have you set up your Google my business account yet? Google My Business lets you claim your business listing and control how it appears on Google business listing pages. In essence, Google my business is the most popular crowdsourced review platform on the internet. Google uses its reach and popularity to take over from where sites like TripAdvisor and other review platforms left off. Keeping your Google my business listing up-to-date is a key aspect of controlling your local visibility, online marketing and your local SEO efforts. Businesses which are active and trustworthy have a much higher click-through rate and will benefit from increased local visibility. Think of Google my business as the most powerful citation that you can get.
Initial Link Building
Even if you have never completed any link building in the past, our SEO team will work with your business to create a foundation of link building that will rapidly improve your search engine visibility. In order to gain the trust of Google and improve your search engine visibility, you need to have a wide range of links from different websites. The initial stage of link building that we complete with clients is about creating a broad range of links that increase the number of mentions of your business around the web.
Business citations are extremely important for digital marketing for two reasons. Firstly, business citations are a great way to expose your business to a wide range of new potential clients (whether you are in the B2B space or B2C space). Secondly, and most importantly for your SEO, directory links still perform an important role in improving your link diversity. Building citations for your business are not entirely straightforward if you haven’t done it before. Our SEO team know which directories are going to be beneficial for your website depending on your product or service offering. We don’t randomly add your business to every directory on the internet, instead, we focus on ones which are going to improve your reputation and search visibility.
Quality Link Building
High-quality link building for your website is the final stage of every SEO campaign that we undertake. Our SEO team work with influences and bloggers in your industry to create high-quality guest posts that give you highly relevant links to supercharge your SEO efforts. We take care of everything from writing the post, reaching out to bloggers, and ensuring that a link is placed back to your website. Creating quality links for your website is not a one-time thing. It’s important to stagger these out over a period of months in order to retain and natural link profile for your website.
How Much Does SEO Hobart Cost?
SEO Prices vary considerably depending on the SEO Agency that you work with and competition within your industry. The discrepancy in rates can be anywhere from $1,500 per month to $5,000+ per month.
What’s a Reasonable Cost for SEO Services Hobart?
The most detailed answer that we can give you is this: It varies subject to your business, your goals and the competition within your industry. Before you go looking for a basic ‘SEO Price List’ chart, let us explain why that isn’t the best approach for pricing SEO services in Hobart Tasmania.
When done correctly, Search Engine Optimisation demands extensive resources, specific expertise and considerable planning. Reaching and securing page one Google rankings for competitive keyphrases requires an intrinsic knowledge of the various SEO principles and the capacity to employ them for your business and industry. SEO is about producing a long term digital marketing strategy that will continue to help your company for many years into the future.
When a prospective client asks us how much an SEO campaign is going to cost, it’s a bit like asking a travel agent how much a holiday is going to cost. There is a wide range of circumstances that will change the cost of online marketing services and similarly, holiday costs. You’ll need to consider your goal, how long you will be travelling for, what time of the year you’re going, and how you plan on getting there. Just like a vacation, each Hobart SEO campaign that we undertake will be entirely different.
There is a long list of factors that determine search engine optimisation costs. Hobart search engine optimisation services need to be suitably tailored and linked to the overall goals of the business. There is no one-size-fits-all search engine optimisation strategy for businesses in Hobart Tasmania. There are, however, many factors that will help define the nature of the campaign and the costs associated.
1. Campaign Objectives – The goals of your SEO campaign will influence the cost of your campaign. If your campaign goal is to rank number one for all search terms linked to your industry, it’s going to take more work to achieve those goals.
2. Competition Within Your Industry – What your competitors are doing is a significant determining factor in the cost of Hobart SEO services. The costs associated with each campaign are based on the predicted difficulty of your industry and how much time, support, and work will be needed to help you obtain your desired result. Areas with less competition mean less work and time. Therefore, we pass those savings onto you – the client.
3. Your Location & Target Areas – Location targetting is especially important for our Hobart Local SEO Services. The area that your company is targeting will also influence the price of our Hobart search engine optimisation services. Businesses that want to target service areas crossing the whole of Tasmania will need more work and time than a small business looking to target only a handful of areas around Hobart.
4. The SEO Company You Hire – Discovering the most dependable SEO company Hobart has to offer is no small feat. Ultimately, you want to work with an SEO expert or company that you can trust and can help you to achieve consistent results. Just like in any business, there are good SEO companies and not-so-good SEO companies. We are a Hobart SEO company that is transparent about costs, work completed, and realistic projections for the future.
5. Previous SEO Campaigns/Work on Your Site – Will our SEO team need to clean up previous SEO work, or are we building on the SEO work completed by another SEO company in Hobart, Tasmania? The previous SEO work completed on your site (whether it is good or bad) will have an impact on the cost of your campaign. We’ll start every job with a comprehensive SEO audit.
What Should You Pay on SEO in Hobart?
Honestly, there is no right answer to this puzzle. Like we discussed above, there is no one-size-fits-all price-tag for an SEO Hobart campaign, and not all SEO companies are going to achieve the same level of service and results. If you would like to get an idea of cost for your company based on your niche and your desired results, fill-out a discovery form below to arrange a free consultation with one of our SEO consultants.
Is SEO Right for Your Business?
Search engine optimisation Hobart is a long-term digital marketing strategy intended to produce long-lasting leads and create brand recognition for your business. High-quality SEO services in Hobart from Safari Digital are a long-term investment for the future success of your business. We’ll provide honest, clear advice about the suitability of our SEO services for your business.
Final Thoughts on SEO in Hobart
You don’t need to be number one for every keyword in your niche, you just need to rent for the right ones. Our search engine optimisation Hobart services will help your business to identify opportunities who grow by targeting your most lucrative keywords. Will find out where your leads are hiding and how search engine optimisation Hobart can attract them to your website.
SEO is a repeatable process that can be applied to different websites across different niches. If you are looking to improve the organic search visibility of your Hobart Tasmania based business through SEO and Google organic traffic, then Safari digital is the right choice for you. We are a leading provider of local SEO services and we know how to get real results that are going to dramatically improve your business.
If we believe that we can help you, we’ll work with you; if we do not, we’ll point down the right path. To arrange a meeting, fill in the contact form below, head over to our contact page or call us on (02) 8006 9002.