SEO Hobart

SEO Hobart is a search term used by Hobart businesses to identify search engine optimisation agencies in Hobart that can assist with their online search presence. The most recent data indicates that 480 individuals and businesses type this search term into Google each month. A further 170 search for ‘SEO Services Hobart’ and another 110 search for ‘SEO Company Hobart’.

Using this data, Safari Digital (as an SEO Agency) identified that this is an important search term to rank for to connect with companies in Tasmania that are looking for search engine optimisation services. We use the same tools, data, and insights to understand the ways that your prospective customers are searching for your goods and services online. Once we understand the types of search terms that are going to drive your business goals, we can then engineer a customised SEO strategy that will attract the right leads to your website.

Before we delve into the merits of search engine optimisation, it’s important that we first address the question; “Is SEO Still Worth it in 2023?”.

At the beginning of each, we see a slew of new articles from across the digital marketing universe that claim SEO is no longer effective. The narrative is far from the truth. What you need to know is that the blackhat tactics that Hobart SEO companies were using 5-6 years ago are no longer effective.

Continuous Google updates like Penguin, Panda, Hummingbird, and the Google Link Spam Update have made it more difficult to ‘cheat the system’ with short sighted tactics – which (in our eyes) is great. You see, it means that shady businesses can no longer pop up in the SEO results pages overnight. The results pages are reserved by businesses that have an established online presence and have built genuine trust with users.

SEO is more complex than it has ever been – and it will continue to get even more complicated. The tactics that are effective now are completely different to the short sighted tactics that were effective five or six years ago. Our specialists are committed to delivering long term strategies that enhance your business now, next year, and for years to come.

Search engine optimisation (SEO) is the process of enhancing your online presence so that it becomes the preferred content that Google will show at the top of search results.

If you’re reading this, chances are you’re a business owner or marketing manager searching for search engine optimisation. If that’s the case, you’re seeing the power of organic marketing firsthand.

There are thousands of contradictory articles about digital marketing and SEO.

If you’ve been researching SEO for your business or website, you’ve probably read a lot of conflicting information. All you really need to know is that SEO is a repeatable process that is used to send signals to search engines (such as Google and Bing) that your pages are worth showing in the Search Engine Results Pages.

Google uses a complex mathematical formula with over 200 signals to determine its ranking algorithm. It’s our job to understand and implement the most important ranking factors so that you can out-rank and outperform your competition.

No!

Unlike some of our competitors, we do not send off a prewritten SEO proposal to all Hobart businesses that enquires about SEO in Hobart. In our opinion, there needs to be a higher benchmark in the industry when it comes to assessing the SEO potential of a business.

We have one simple litmus test when it comes to working with a new client. Do we believe that we can grow your business search engine optimisation? If the answer is yes, then we will put together customised SEO strategies for your business. If the answer is no, then we will point you in the right direction.

Unlike other digital marketing agencies, we do not have a dedicated sales team that spends all day on the phones selling and banking commissions. Instead, when you call Safari Digital, you will speak directly with a local SEO expert that understands the process and what is required to help your business succeed. Because there is no sales team, you will not speak to someone who is selling you the services. Instead, you will speak to the consultant that is responsible for getting you results.

For us, a good working relationship begins (and ends) with transparency. We are tired of marketing agencies over promising and under delivering on results. Our caveat for working with a new business is simple – if we can help you grow, then we will. If your customers are using other online channels to find the goods or services that you offer, then we will put you in touch with someone who can better service your online marketing requirements and help to grow your business.

Constantly!

The most important thing that you need to understand about search engine optimisation is that it is constantly changing and evolving.

As a dedicated SEO provider, we spend all of our time assessing and understanding what these changes mean for our clients. Unlike paid advertising, there is no rule book when it comes to SEO. Our specialists painstakingly interpret and understand major search engine updates so that we can swiftly implement on-site changes that are going to keep your business at the top of your industry. Whether that means tweaking your content marketing strategy, or updating the way that we implement off-site changes, we are always running tests to see what updates mean for you.

The most successful businesses are the ones that understand that change is imminent and that results are never permanent. We would love to be able to deliver an SEO solution that will deliver results for years at a time without updates. But the truth is, SEO is an ongoing process that requires constant care, work, and attention.

Paying for advertising is expensive.

84% of Google’s revenue in 2018 was derived from advertising. Those ads that appear in the middle of articles and scattered throughout organic search results – that’s all Google Advertising.

The scary thing is, Google Advertising (AdWords) is getting more expensive by the day. In order to reduce paid advertising and create a lasting and sustainable revenue stream for your business, you need SEO.

To get seen by potential customers, your site and its content need to be optimised by an SEO expert so that Google can read it and visitors can enjoy it. SEO is a delicate balancing act; your website needs to appeal to Google without sacrificing the user experience.

Google doesn’t want to show just any website to its searchers, it wants to show websites that are valuable to the user. Search engine optimisation is about understanding how to curate information in a way that search engines can understand, and users can enjoy.

There is a myriad of benefits that come with SEO. For starters, SEO targets quality traffic, is ROI-positive and works to get you ranking above your competitors.

Working with an SEO Hobart expert at Safari Digital delivers a tangible increase in search engine visibility for your business. But that’s not how we will measure the success of your SEO campaign. We stand by the belief that an increase in search engine visibility due to SEO is only beneficial when we can back it up with a measurable ROI after a set period of time.

There is a very clear difference between research phrases and buying phases when it comes to SEO. For example, take the 2 phrases: “Lounges” and “3 Seat Fabric Lounge Hobart”. The first phrase may have a much higher search volume (which looks great on paper), whereas the second phrase has a lower search volume and a much higher purchase intent.

We target key phrases that put your business in front of customers right when they are ready to buy.

Yes. SEO is the most powerful inbound marketing strategy and will drive relevant, quality leads to your business.

Unlike traditional advertising models which involve reaching out to customers even when they’re not interested in your products or services, SEO is an inbound marketing strategy that makes it easy for your audience to find you.

Search Engine Optimisation is customer centric. You’re not cold calling, sending spam emails or interrupting with annoying pop-up ads, you’re appearing in front of potential customers organically in the search engine results pages.

SEO is more convenient and less intrusive for consumers than other digital marketing methods. Instead of bombarding an unwilling audience with irrelevant information, you’re providing a valuable resource that is addressing their specific search query. We’ll find out what your potential customers are searching for and put your business in front of them at exactly the right time.

SEO for your business means increasing the quantity and quality of the organic traffic coming to your website through Google’s search results.

Unlike some of our competitors, we understand that what matters most to your business isn’t ranking charts or theoretical traffic. Our SEO team are obsessed with ROI. We drive highly relevant organic traffic to your website by targeting the most lucrative and profitable keywords and key phrases for your business.

Whether you want to drive local, high-converting organic traffic to your business with a dedicated Hobart local SEO strategy, or you’re looking to break into the national or international market, we can build the digital marketing blueprint for your success.

Yes. SEO is a long-term game.

Unlike PPC (pay per click), social media and other paid advertising mediums, SEO provides long term, lasting digital marketing asset for your business. Long after paid digital marketing campaigns have finished, SEO is working behind the scenes to deliver organic traffic and qualified leads to your business.

Compared to other digital marketing mediums, search engine optimisation continues to deliver a return on investment for the weeks, months and, years after your investment has finished.

Our SEO services can be tweaked and scaled as your business continues to grow. An SEO consultant will build a framework that drives your immediate business objectives and gives you the space to grow and evolve down the line.

Yes – our SEO team online marketing strategies use 100% White Hat strategies to help your business increase search visibility in a natural and scalable way.

Hobart is a tough market to crack, so we implement and tactical and scalable SEO expert techniques that drive quality leads and organic traffic to your website.

Unlike other SEO agencies, we don’t take pride in simply getting random keywords to page one of Google, we want to get your business to page one of Google for keywords that are genuinely going to drive your business forward.

We want to put your business on the first page of Google so that you can generate more website traffic, qualified leads, and revenue for your Hobart Tasmania based business.

Chances are you stumbled across this website while looking for ‘SEO Hobart’ or ‘SEO company Hobart’, you found this page because we are using the same strategy for our own website that we will use for yours. These keywords are amongst the hardest keywords that you can possibly rank for in Australia. If we can rank for a keyword that is this difficult, imagine what our online marketing can do for your business.

Our strategy for Hobart SEO has been developed and refined by working with clients in almost every industry. SEO is dynamic and as the most trusted team of SEO experts Hobart has to offer, we never stop learning.

Our SEO team will do a full analysis of your website, content and current position in order to understand what is holding you back.

Once we’ve identified changes that can be made both on and off-site, we will then research keywords and key phrases which are going to drive organic traffic for your business. We take the time to research your competitors and implement strategies to help you outrank them for their most lucrative keywords.

Once we have all of the information we need, we then curate and create content to improve your search engine visibility and user experience.

In order to outrank and outperform your competitors, you need to work with an experienced company that understands why your competitors are showing up ahead of you and what you need to do to win the SEO race.

Because Safari Digital is it dedicated SEO agency who work exclusively on organic marketing strategies, we spend all of our time keeping up to date with the latest changes and trends in SEO. As a result, we’re able to dissect your competition and understand exactly what you need to do to stay ahead and put your business in front of more customers.

The internet is a crowded place.

There are thousands of local and international business all vying for that coveted number 1 ranking on Google for the same search terms as you.

Chances are, most of the pages that you see on page one of Google for your relevant search terms come from businesses who have worked with a reputable SEO company or digital marketing consultant at some point.

Just because you start your SEO campaign later than your competitors doesn’t mean that you can’t outrank them one page one.

Google is constantly scanning pages and updating its search results to best serve their users. As a result, Google gives little preference to websites simply because they have been at the top of the organic search engine results pages for a long time.

Google wants to display pages on page one that are best going to serve their customers, therefore if you want to get ahead of your competitors you need to create a website that is more relevant than your competitors.

Showing up for the right search terms in Google is the smartest way to drive qualified and motivated leads to your business. How many times have you received annoying pop-up ads or banner ads when you have been scrolling through a website?

With SEO, you are capturing the customer at the exact moment that they are looking for your product or service, as a result, the conversion rate is much higher and the value of this website traffic is much greater than traditional or alternative digital marketing efforts can yield.

If you are looking for a way to boost your profit and expand your reach throughout Tasmania, you need to work with a digital marketing SEO agency in Hobart that understands how to get results in your area.

Search engine optimisation is one of the most effective ways to generate website traffic, increase the quality of leads, and help your business reach the next level.

By working with Safari Digital for your SEO in Hobart Tasmania, you will attract targeted visitors and organic traffic that is genuinely interested in your product and services. We’ll do the heavy lifting to find out where your customers are hiding and put your business in front of them at just the right moment.

We want to ensure your success in the search results pages long after you have finished working with us. In order to do this, we create a blueprint for your future success by implementing an onsite SEO framework that can continue to scale as your business grows.

Want a little bit more information about how we do it? These are some of the fundamental aspects that we will use to get you started on your local SEO journey.

On-page or onsite SEO involves optimising elements of your website and their pages in order to improve your organic search results.

In the simplest terms, onsite SEO is a process that involves adjusting different aspects of your website so that search engines can easily crawl them and interpret the content and structure of information on your website.

As a dedicated SEO agency, it is our job to create content for your website that allows search engines like Google, Yahoo, and Bing easily crawl and understand. At the same time, it’s important to create content that users genuinely want to read. There is no point creating SEO rich minutia that is easy for search bots to crawl but impossible for users to enjoy reading.

Before our SEO team start looking at how we can improve your search engine presence with off-page tweaks, we start by implementing the on-site content that will form the foundation of your best SEO campaign.

A page title or title tag is one of the strongest relevancy signals for search engines.

The title tag should give an accurate, keyword-specific summation of what users can expect to find on the page. In addition to being one of the most important on-site ranking factors, page titles also impact what your page looks like in the search engine results Pages which can dramatically impact click-through rate and conversion. For instance, the page title for this page is ‘SEO Hobart’ which means that Google and users know that when they land on this page they can expect to find information about our local SEO plans.

It goes without saying that content plays an important role in how your website ranks.

A study conducted in 2016 by Backlinkio found that the average page one result on Google featured content that was 1890 words in length.

For websites with dozens, hundreds, or even thousands of Landing Pages, it may seem like a daunting prospect creating so much content. We understand how to get the most out of content. Our SEO team will work with your business to create a transferable content structure that can be used across multiple landing pages without being penalised for duplicate content. We want to create a long term, sustainable SEO model that you can continue to use as your business grows and expands.

If you’ve conducted a bit of research about search engine optimisation you will probably find there are countless resources talking about links or ‘backlinks’.

External links that link back to your page are one of the most important off page ranking signals.

But did you know that you can use internal links to create a hierarchy for your content? Internal linking is a great way to communicate page value with the search engines. Our SEO team will create an internal linking structure for your website that will ensure search bots know what your most important content is.

Meta Descriptions refer to the snippet of text that presents in the search results.

Contrary to popular belief, meta descriptions actually do not play any role in the search engine ranking algorithm.

Google announced back in 2009 that Meta descriptions are not a part of their ranking algorithm and that has not changed since. However, just because meta descriptions do not impact where your pages show up in the search engine results does not mean they aren’t important.

Creating an engaging meta description is essential for improving the click-through rate for your website. We’ve worked with Hobart businesses in the past who have seen a dramatic increase in click-through rate just like tweaking their meta descriptions.

Local SEO is the practice of optimising online content to attract more leads from relevant, local people.

You don’t have to rank for the highest volume search terms in order to achieve lots of meaningful website traffic. A lot of the big players in your niche will focus on national keywords which do not convert anywhere near as well as local highly targeted keywords. For instance, the page that you are on at the moment has been created for the search term ‘SEO Hobart’, rather than targeting ‘SEO Australia‘ which has a much higher search volume.

The reason for this is that search engine optimisation has a much higher conversion rate than broad term phrases related to the topic of search engine optimisation. By using your city name and the names of your serviced areas in your content you can dramatically improve your local visibility and drive highly-motivated customers to your store. Just because you don’t have a physical location doesn’t mean that the principles of local search are not relevant to you.

A lot can be derived from the name itself – off-site or off-page SEO as it is sometimes referred to, refers to the external factors that affect your search engine visibility.

Google uses more than 200 factors to determine its search engine ranking algorithm, optimising your website for off-site SEO involves creating a profile for your website that improves its popularity, trustworthiness, and relevance. Think of off-site SEO as a vote of confidence from other web users.

Have you set up your Google my business account yet?

Google My Business lets you claim your business listing and control how it appears on Google business listing pages.

In essence, Google my business is the most popular crowdsourced review platform on the internet. Google uses its reach and popularity to take over from where sites like TripAdvisor and other review platforms left off. Keeping your Google my business listing up-to-date is a key aspect of controlling your local visibility, online marketing and your local SEO efforts. Businesses that are active and trustworthy have a much higher click-through rate and will benefit from increased local visibility. Think of Google my business as the most powerful citation that you can get.

Even if you have never completed any link building in the past, our team will work with your business to create a foundation of link building that will rapidly improve your search engine visibility.

In order to gain the trust of Google and improve your search engine visibility, you need to have a wide range of links from different websites. The initial stage of link building that we complete with clients is about creating a broad range of links that increase the number of mentions of your business around the web.

Business citations are extremely important for digital marketing for two reasons.

Firstly, business citations are a great way to expose your business to a wide range of new potential clients (whether you are in the B2B space or B2C space).

Secondly, and most importantly for your SEO, directory links still perform an important role in improving your link diversity. Building citations for your business are not entirely straightforward if you haven’t done it before.

Our team know which directories are going to be beneficial for your website depending on your product or service offering. We don’t randomly add your business to every directory on the internet, instead, we focus on ones which are going to improve your reputation and search visibility.