Safari Digital SEO Agency Melbourne helps companies identify and reach their target audience more efficiently with search engine optimisation (SEO) strategies that generate leads, increase conversions, and drive lasting business growth.

Whether you’re a small business in the outer suburbs of Melbourne or you’re an enterprise organisation in the CBD – our SEO experts are here to help.

Melbourne SEO consultant Breanna Golub

Where we’ve been featured

SEO Melbourne | Award-Winning SEO Agency in Melbourne

SEO services that help Melbourne businesses of all shapes and sizes to build trust, win more customers, and reduce their paid marketing spend.

Safari Digital is a boutique SEO agency partnering with small to large companies and brand across a diverse range of industries. Addressing the four key pillars of SEO – content, on-page, off-page, and technical, our team of local SEO experts take the time to understand your brand, your market, and your unique goals.

As SEO specialists, we can dedicate 100% of our time, energy, and focus on providing the best SEO services Melbourne has to offer. We don’t dilute our service offering with Instagram Ads, Facebook Ads, Google Ads, and every other digital marketing service under the sun. Instead, we spend our time mastering search engine optimisation and carefully refining our strategy to meet the changing nature of search and the changing demands of search engines.

If you’re tired of feeling like another number with a big, generalist digital marketing agency in Melbourne, then we’re for you. Experience the difference of working with SEO consultants, not digital marketing generalists.

Safari Digital Melbourne Reviews

Our Proven Approach to Delivering the Best SEO in Melbourne

SEO services Melbourne businesses can rely on for sustainable, lasting search visibility. Forget digital marketing generalists juggling your creative, ads and search engine optimisation. Work with a dedicated SEO Agency in Melbourne that understands the complexities of search engine optimisation.

Website Audit infographic

Each campaign begins with an audit of your website, your current position in the market, and an overview of historic website performance.

During your initial audit, we’ll uncover what’s working, what needs improvement, and how we can work together to grow your organic traffic. Using third party tools for insights, we review your sitemap, your keyword targeting, information structure, internal links, backlinks, and a technical SEO performance.

To best understand where we can find improvements, we’ll dig into your historic website performance and uncover how your site has fared through the various algorithm changes to identify where we can start. By understanding the on-site, off-site, and technical performance of your website, we’ll be able to put together a comprehensive action plan for your SEO.

Keyword research infographic

Keyword research means understanding how your customers use search and what are the key phrases that they are typing into search engines to find the goods or services that you offer.

Keyword research forms the basis of our SEO efforts.

By compiling a list of relevant, industry-specific search terms, we can sort them by intent and where we intend to target them on your website.

By taking the time to do comprehensive keyword research, we can uncover all of the potential keywords for your campaign to effectively mitigate the chances of double-ups and keyword cannibalisation down the line.

Competitor analysis infographic

Keep your friends close and your competitors even closer.

Leveraging data found through SEO tools as well as through comprehensive market research, our competitor analysis will dig into what your competitors are doing, how they are winning SEO market share, and what we can do to bridge the gap. Competitor analysis helps us to identify their strengths, weaknesses, and how we can engineer an SEO strategy that exploits gaps in their approach.

More than that, a competitor analysis helps our clients to better understand what their competitors are doing – and it’s not always. By digging into their organic marketing strategy, we can uncover where they are allocating their resources and online marketing efforts.

Our clients can take this information to better understand what their competitors are doing – and not just from a marketing standpoint – to inform their own business decisions.

On Page SEO infographic

On-page SEO or on-site SEO means making sure that users and search engines understand the content on your website.

Our on-site SEO services include:

  • Meta data
  • Page titles
  • Headings and titles
  • URL structure
  • Information hierarchy
  • User experience (UX)
  • Internal links
  • On-site navigation & menus

Our SEO consultants work to optimise the most important on-site elements of your website so that search engines can crawl, and users can explore your website. Through ongoing testing and reporting we’re able to understand more about your users to create an on-site experience that drives your KPIs.

SEO content writing infographic

Content is still king in SEO.

Researching, writing, and publishing relevant and insightful content is the key to increasing your organic search presence and winning trust with prospective customers.

Through careful research, our team of SEO consultants can uncover content opportunities for your industry. We take a conversion-oriented approach to content which means that we want to understand how each piece of content ties into your business goals.

Publishing content is great, but it’s more than that – we need to publish content that targets users throughout the buyer journey. By understand intent, we ensure that content addresses customer pain points and moves them further along the journey towards a conversion.

Our in-house team of SEO copywriters can take care of the content for you. Alternatively, if you’ve already got in-house content writers, we can work with your writers to create a content schedule to ensure that each piece of content is purposeful and aligns with our SEO strategy.

Technical SEO infographic

Technical SEO expertise that ensures your website is easy to crawl, understand, and navigate for both search crawlers and users.

Our technical SEO experts will tackle the most common technical fixes including:

  • URL structure
  • Core web vitals
  • Mobile usability
  • Site speed
  • Website security
  • Multi-location content serving
  • Canonical URLs
  • Structured data
  • On-site navigation and menus
  • Google Search Console errors

For larger websites and enterprise projects, technical SEO requires more resources and planning to ensure that your site meets best practices.

Off Page SEO infographic

Off-page SEO is a fundamental piece of the SEO puzzle.

Off-page SEO or off-site SEO is everything that happens off your website that impacts how search engines rank your website.

Our off-page SEO services including link building, Google Business management, social media content syndication, and leveraging off-site touch points that can enhance your organic search presence. The goal is to improve your authority, trust, and popularity online so that users and search engines trust what we are promoting on your website.

SEO reporting infographic

We provide advanced reporting and tracking features for your campaign that ensures you get a 360-degree view of how your campaign is performing.

Our reports include:

  • Organic traffic performance
  • Organic growth against competitors
  • 24/7 keyword ranking tracking & insights
  • Technical SEO reporting
  • Advanced goal tracking with Google Analytics
  • Competitor performance tracking
  • Completed & upcoming actions

You’ll have access to a 24/7 reporting dash with an integrated view of your most important SEO metrics. Our SEO reporting provides advanced visibility and ensures that you have real insights on the metrics that actually matter.

Why We’re Melbourne’s Best SEO Team

We don’t have dozens of account managers and we can’t provide that ‘big agency feel’ – and we know that might disqualify us from working with some of Australia’s biggest companies, but that’s ok with us. Here’s what we stand for as an SEO agency Melbourne companies can rely on:

Our SEO Services

Our customised SEO services help Melbourne businesses of all shapes and sizes to cut through the noise and win more organic traffic. Each SEO solution is tailored towards the unique needs of that business. Our bespoke approach to SEO services in Melbourne ensures that your strategy aligns with your goals, your other marketing efforts, and your more important KPIs for success.

Melbourne SEO experts, not do-it-all digital marketers

There’s no shortage of digital marketing agencies in Melbourne vying for your business. From cold-callers and junk emailers hounding you at off hours, to large agencies offering to handle all of your digital marketing. So then, why should you consider Safari Digital for SEO in Melbourne?

Well, for starters, we are SEO experts – nothing else. We don’t claim to have the secret to TikTok or Instagram success – that’s not our specialty. We are a small, dedicated team of SEO specialists that specialise in providing the best SEO Melbourne has to offer.

Working with Safari Digital means partnering with a transparent, reliable, and up-front team of Melbourne SEO professionals. Our segmented approach means that we have the experience and the know-how to tackle complex SEO problems and deliver lasting SEO solutions.

Safari Digital SEO Agency video

SEO services for businesses of all shapes and sizes

SEO Melbourne consultant, Breanna Golub

We work with companies of all shapes and sizes to deliver customised SEO services that drive real business growth. Whether you’re a new business trying to make your mark, or an established national or international brand looking to increase your organic search reach, our team of SEO experts can make it happen.

  • SEO for small businesses
  • SEO for service area businesses (SAB)
  • SEO for enterprise level companies
  • SEO for eCommerce retailers
  • Local SEO services
  • SEO for professional services
  • SEO for healthcare providers
  • SEO for tradies
  • National & international SEO

Frequently Asked Questions

Case Studies & Success Stories

A handful of SEO case studies and SEO success stories from the 200+ campaigns that we have worked across. From SMEs to government agencies, we drive serious growth through search engine optimisation.

SEO Results

  • 84% Increase in Organic Visitors
  • 14% Increase in Time on Page
  • 73% Increase in Organic Impressions

SEO Results

  • +3,222% Increase in Organic Traffic
  • +9,313% Increase in Organic Visibility (Impressions)
  • 1,882 Target Keywords Ranking in Top 3 Positions on Google

SEO Results

  • 104% Increase in Organic Clicks
  • 327% Increase in Non-Branded Keyword Rankings on Page 1

SEO Results

  • 218% Increase in Organic Clicks
  • 177% Increase in Organic Visibility (Impressions)
  • 729 Keywords Ranking on Page 1 Of Google

SEO Results

  • 139% Increase in Non-Branded Organic Traffic
  • 1100% Increase in Focus Keywords Ranking in Top 3 Positions

SEO Results

  • +518.2% increase in monthly organic visitors
  • #1 ranking for 29/30 target keywords
  • +673% increase in keywords ranking top 3

SEO Results

  • +640.7% Increase in Organic Clicks
  • +514% Increase in Organic Visibility (Impressions)
  • Ranking #1 for 15/16 Non-Branded, Target Keywords

SEO Results

  • +93% increase in organic visitors over 4 month period
  • +132.5% increase in non-branded keywords ranking in top 3 positions

SEO Results

  • 230.7% Increase in Organic Visitors
  • 500% Increase in Target Keywords Ranking in Top 3 Positions

SEO Results

  • +17,660.3% increase in organic visitors
  • 221 target keywords ranking in top 3 positions
  • +6800% increase in page 1 rankings

SEO Results

  • +482.7% increase in organic visitors
  • +152.9% increase in top 3 rankings
  • +133.8% increase in page 1 rankings

SEO Results

  • +803% increase in organic traffic
  • +61% increase in CTR (click-through-rate)
  • +973% increase in organic visibility (impressions)

The Fundamentals

The Value of SEO

  • Increase organic search traffic
  • Build brand awareness & topical trust
  • Attract new, qualified business leads
  • Drive growth KPIs – conversions & sales
  • Take competitor traffic & market share
  • Reduce Google Ads & Paid Ads spend
  • Capitalise on unlimited search potential

The Process for SEO

  • Initial website audit
  • Comprehensive market analysis
  • Competitor insights & strategy assessment
  • On-site strategy implementation

  • Off-site (backlink) strategy

  • Helpful, human written content
  • Ongoing improvements based on data

Benefits of SEO Partnerships

  • Partner with experts

  • Implement proven strategies

  • Avoid common mistakes and pitfalls

  • Leverage SEO agency resources & tools
  • Gain a clear insight of your market
  • Take advantage of scalable plans & pricing
  • Focus on your business – not your digital marketing

What’s included

  • Marketing analysis & insights
  • Competitor tracking
  • Ongoing content marketing
  • On-page strategy

  • Ongoing off-page SEO

  • Landing page optimisation
  • Advanced goal tracking implementation

SEO Results – What the Numbers Tell Us

14-million+

Organic monthly website clicks

From SMEs in Fitzroy, to global companies that call the CBD home. We’re behind more than 14-million monthly clicks across the globe.

100,000+

Keywords ranking on page 1

SEO campaigns that have put our clients on the map and in the SERPs for more than 100,000 different keywords.

189%

The average organic traffic growth

An average 12-month organic traffic growth of 189% across more than 240 SEO campaigns.

The Four Pillars of SEO Success

On-site, off-site, content, and technical. Comprehensive SEO services that address the four pillars of SEO success.

On-Page SEO Checklist

  • Competitor research and audit
  • Keyword research & mapping
  • Information architecture planning
  • URL/permalink structure review
  • Meta data optimisation (H-tags, meta robots)
  • User experience (UX) testing review
  • Structured data/schema markup
  • Internal link review & mapping

Off-page SEO Checklist

  • Backlink profile audit and review
  • Competitor link audit and insights
  • Consolidate social media links
  • Google my business audit & suggestions
  • Business citations (NAP links)
  • Backlink outreach
  • Link bait content marketing
  • Brand mention link reclamation

Technical SEO Checklist

  • Website crawl and error report
  • Google search console error review
  • Website security testing (HTTPS/SSL)
  • Remedy broken on-site links
  • Site speed review
  • Page speed optimisation
  • Mobile accessibility testing
  • Duplicate content review

Content Checklist

  • Review current website content
  • Check for any AI-generated content
  • Review content performance
  • Content and keyword mapping
  • Remove/update outdated content
  • Create on-site content plan
  • Create content marketing strategy
  • Image and media asset review

Our Awards

Industry awards are subjective, business growth is undeniable.

We’re not big on awards ceremonies or industry-recognition – we’re big on helping businesses to grow.

And what better proof of concept than our ability to use SEO to grow our own business. Since starting back in 2019, we have marketed ourselves solely through SEO. In 2023, we were named the #39 fastest growing company in Australia by the Australian Financial Review.

So why should you care? Well, because we’re the embodiment of what is capable with SEO. We leveraged free traffic to grow a business from nothing – the same service that we sell to

AFR Fast Starters Badge

Latest SEO News & Insights

From the latest SEO trends, to the basics – the Safari Digital blog is a comprehensive roundup of what’s happening in the world of SEO.

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