5.0 Google Rating
SEO Melbourne
An SEO agency that delivers lasting results, not endless excuses. Our Melbourne SEO specialists take the time to understand your business, your market, and your unique goals. Forget vanity metrics and patchy SEO reporting, we are serious about helping small to large businesses achieve lasting growth with custom SEO solutions.
Whether you’re a local business in Glen Waverley or a growing brand in Melbourne’s CBD, our SEO solutions drive serious long-term growth for Melbourne-based businesses. Contact our team to find out how a tailored SEO solution can help your business.

Melbourne’s Leading SEO Agency
Award-Winning Melbourne SEO Services
Safari Digital is a specialist SEO agency empowering small to large businesses in Melbourne to grow online with customised SEO solutions. Awarded Australia’s fastest-growing SEO agency in 2023 by the Australian Financial Review and trusted by Australian Government agenices, like the Workplace Gender Equality Agency (WGEA), we are committed to delivering transparent and future-proof SEO strategies. Backed by more than 250+ successful SEO campaigns and a slew of 5-star Google Reviews, our SEO consultants are committed to providing the best SEO Melbourne has to offer for businesses of all shapes and sizes.
Increase traffic, drive brand awareness, and increase conversions with a custom eCommerce SEO strategy.
Enterprise search engine optimisation (SEO) solutions that tackle the complexities faced by large companies.
Become a local leader. Whether you’re in Collingwood or Dandenong, Local SEO can help drive local visibility.
Small in size doesn’t mean small on Google. Customised SMB solutions that help companies to grow online.
SEO-first copywriting strategies that attract, engage, and convert without compromising your brand tone of voice.
SEO partnerships that empower digital agencies in Melbourne to provide first-class SEO for their clients.
International SEO services help brands navigate the complexities of multi-region, multi-language SEO.
Shopify and Shopify Plus SEO services that boost organic visibility and drive online conversions.
- Dimosons R.We cannot recommend Liam highly enough! Right from the start, he was honest and transparent. He didn’t just tell us what we wanted to hear—he provided genuine feedback that truly helped improve our website. His advice was incredibly insightful, and we really appreciated his straightforward approach.read moreread lessAnnie L.Safari Digital's been our top SEO choice during the last 10 years of our business existence.read moreread lessThanh N.We've had an amazing experience working with Safari. Liam, Breanna, and the team are very knowledgeable and skilled in their field. They’re always quick to understand our challenges and provide detailed and actionable advice every step of the way. Their proactive approach keeps us informed with any updates that may impact our performance, helping us to stay ahead. I would definitely recommend Safari to anyone who is looking for a top-tier SEO agency!read moreread less
- Sam C.We've been with Safari for almost 2 years and have to say the service, attention and, most importantly their results have been nothing short of exceptional. We are so happy with our decision to work with them, and would highly recommend them to anyone looking for an SEO agency! Liam, Breanna and the rest of the Safari team provide such good advice, actionable items and get us incredible results. Most of all, they really care and always work hard to drive our business forward. Thank you Safari!!read moreread lessAndrew M.The team at Safari Digital are absolutely brilliant and have been a real game changer for my Audiology practice called Harmony Hearing based in Perth Western Australia. I am so pleased with the progressive improvement in organic rankings and visibility. Safari Digital have my confidence and appreciation as a happy customer for the life of my business career. After just over a year with Safari Digital we now rank very well for many highly sort after, high volume and very high competition key words and search phrases. Amazingly we now outrank many of our much larger global competitors that have massive marketing budgets compared to our relatively small Perth family based practice. For over a decade I formerly wrestled with various digital marketing companies with savvy sales processes. Even over many months to several years with tens of thousands spent we would obtain modest SEO results at best. It is so refreshing and such a relief to have finally found a dedicated SEO company that exceeds all expectations and goes above and beyond to attain career and life changing results. I can't thank Liam, Breanna and Ian Foo enough for all their awesome work. Your Sincerely Andrew Mackendrick (Audiologist and Business Owner)read moreread lessJays M.Reached out to Safari Digital for some assistance.The advice and guidance was amazing and would HIGHLY recommend them to anyone..read moreread less
- William M.Unfortunately I missed out on being a client of Safari Digital. When I first enquired with Liam and went through his proposal, it was just the beginning of COVID lockdown, so I shelved my SEO until I had a better idea of how things were traveling. In that time, another business in my industry took up Safari Digital’s services. That meant Liam turned me down because of the potential conflict. Now that speaks volumes about the integrity of Safari Digital. We all know about the sharks out there in the SEO industry, so if you’re considering using Liam, I would say don’t hesitate. You don’t want to be like me and miss out on his services. Plus when he’s says it’s an ethical SEO agency, it definitely is, because he could have easily taken my money, but chose not to.read moreread lessWorkplace G.Safari Digital were amazing to work with and were able to really improve our SEO. Liam was so knowledgeable and always willing to go the extra mile for us.read moreread lessTim V.Great company to work with - fantastic output for a very affordable rate. We're a few months into our partnership and have seen great results so far. No-nonsense, upfront and honest.read moreread less
- Sam R.Liam and the team at Safari Digital SEO in Sydney have been fantastic to deal with. After an ordinary experience with another Sydney SEO company in 2017 (won’t name any names!!), we decided to give Safari Digital a go on the recommendation of a client. From the outset, the experience has been night and day. We had an initial call with Liam where he explained why previous SEO work was unsuccessful and what was needed to increase the number of call’s we’re getting in a day. From not being on Google, to showing up on page 1 for 60+ different suburbs around Sydney that we service, I couldn’t be happier. Our campaign only lasted 4-months as we are currently getting more enquiries for work than we can get to in a day. Hoping to onboard another plumber in the next couple of months to help me with the workload and start up our SEO again.read moreread lessPaul M.We hired them to do a local SEO campaign for our electrical business in Sydney. Liam is our account manager and he has been fantastic to deal with. We get daily reports and have a fortnightly phone call to discuss what is being carried out. 3.5 months in and we have increased our website impressions by 248% and clicks by 207%.read moreread lessAndrew R.We have been with Safari Digital SEO for 3 months and these are the results so far. From the outset Liam was realistic with setting goals and a timeline for when we could expect to see an increase in traffic and enquiries. We got a full audit of our site and were able to see how much (or how little) had been done by the previous SEO agency that we were working with over the course of more than 12 months. After two months with Safari we have more than 40 keywords on page 1 of Google - of which 22 are in the top 3 and 13 are number 1. Outstanding results in such a short period of time.read moreread less
Case Studies
The SEO team trusted by Australian Government agencies.
The Workplace Gender Equality Agency (WGEA) is the Australian Government Agency that promotes gender equality in Australia’s workplaces. Naturally, when the WGEA approached Safari Digital for help with promoting their organic search presence, this was a project close to our hearts.

BONIIK
+3,222% Increase in organic traffic
+9,313% Increase in organic visibility
1,882 Keywords ranking top 3
Jericho
+518.2% Increase in organic traffic
- #1 Ranking for 29/30 target keywords
- 422 Keywords on page 1 of Google
BPC Tech
- 218% Increase in organic traffic
- 177% Increase in organic visibility
- 729 Keywords on page 1 of Google
Trusted by local, national, and international brands




















Why we’re Melbourne’s leading SEO team
There’s no shortage of digital marketing agencies in Melbourne vying for your business. From cold-callers and junk emailers hounding you at off hours, to large agencies offering to handle all of your digital marketing. So then, why should you consider Safari Digital for SEO in Melbourne?
Well, for starters, we are SEO experts – nothing else. We don’t claim to have the secret to TikTok or Instagram success – that’s not our specialty. We are a small, dedicated team of SEO specialists that specialise in providing the best SEO Melbourne has to offer.
Working with Safari Digital means partnering with a transparent, reliable, and up-front team of Melbourne SEO professionals. Our segmented approach means that we have the experience and the know-how to tackle complex SEO problems and deliver lasting SEO solutions.
Stand out online with
Melbourne’s best SEO company.
We are a dedicated SEO agency in Melbourne helping small to large businesses to grow online with search engine optimisation. Unlike other digital agencies, we don’t dabble in SEO – we focus exclusively on providing the best SEO Melbourne has to offer. You wouldn’t trust an auto mechanic to service a helicopter, so don’t trust a Google Ads specialist to work on your SEO. As SEO specialists, we spend 100% of our time and focus on staying up to date with the latest search trends and delivering future proof SEO strategies.

5 Star Reviews
5-star reviews from satisfied clients across dozens of different industries.

AFR Fast Starters
We’re growing – just like you. In 2023, we ranked #39 on the AFR Fast Starters.

250+ Campaigns
Enduring SEO success across more than 250+ successful SEO partnerships.
Our SEO thought leadership and research has been cited by global brands.




























A proven approach to SEO in Melbourne
Our Melbourne SEO Strategy
SEO services Melbourne businesses can rely on for sustainable, lasting search visibility. Forget digital marketing generalists juggling your creative, ads and search engine optimisation. Work with a dedicated SEO Agency in Melbourne that understands the complexities of search engine optimisation.

Initial Audit
Each campaign begins with an audit of your website, your current position in the market, and an overview of historic website performance.
During your initial audit, we’ll uncover what’s working, what needs improvement, and how we can work together to grow your organic traffic. Using third party tools for insights, we review your sitemap, your keyword targeting, information structure, internal links, backlinks, and a technical SEO performance.
To best understand where we can find improvements, we’ll dig into your historic website performance and uncover how your site has fared through the various algorithm changes to identify where we can start. By understanding the on-site, off-site, and technical performance of your website, we’ll be able to put together a comprehensive action plan for your SEO.

Keyword Research
Keyword research means understanding how your customers use search and what are the key phrases that they are typing into search engines to find the goods or services that you offer.
Keyword research forms the basis of our SEO efforts.
By compiling a list of relevant, industry-specific search terms, we can sort them by intent and where we intend to target them on your website.
By taking the time to do comprehensive keyword research, we can uncover all of the potential keywords for your campaign to effectively mitigate the chances of double-ups and keyword cannibalisation down the line.

Competitor Analysis
Keep your friends close and your competitors even closer.
Leveraging data found through SEO tools as well as through comprehensive market research, our competitor analysis will dig into what your competitors are doing, how they are winning SEO market share, and what we can do to bridge the gap. Competitor analysis helps us to identify their strengths, weaknesses, and how we can engineer an SEO strategy that exploits gaps in their approach.
More than that, a competitor analysis helps our clients to better understand what their competitors are doing – and it’s not always. By digging into their organic marketing strategy, we can uncover where they are allocating their resources and online marketing efforts.
Our clients can take this information to better understand what their competitors are doing – and not just from a marketing standpoint – to inform their own business decisions.

On Page SEO
On-page SEO or on-site SEO means making sure that users and search engines understand the content on your website.
Our on-site SEO services include:
- Meta data
- Page titles
- Headings and titles
- URL structure
- Information hierarchy
- User experience (UX)
- Internal links
- On-site navigation & menus
Our SEO consultants work to optimise the most important on-site elements of your website so that search engines can crawl, and users can explore your website. Through ongoing testing and reporting we’re able to understand more about your users to create an on-site experience that drives your KPIs.

SEO Content
Researching, writing, and publishing relevant and insightful content is the key to increasing your organic search presence and winning trust with prospective customers.
Publishing content is great, but it’s more than that – we need to publish content that targets users throughout the buyer journey. By understand intent, we ensure that content addresses customer pain points and moves them further along the journey towards a conversion.
Our in-house team of SEO copywriters can take care of the content for you. Alternatively, if you’ve already got in-house content writers, we can work with your writers to create a content schedule to ensure that each piece of content is purposeful and aligns with our SEO strategy.

Off-Site SEO
Off-page SEO is a fundamental piece of the SEO puzzle.
Off-page SEO, also known as off-site SEO, is everything that happens off your website and impacts how search engines rank your website.
Our off-page SEO services include link building, Google Business management, social media content syndication, and leveraging off-site touchpoints that can enhance your organic search presence. The goal is to improve your authority, trust, and popularity online so that users and search engines trust what we are promoting on your website.

Technical SEO
Technical SEO expertise that ensures your website is easy to crawl, understand, and navigate for both search crawlers and users.
Our technical SEO experts will tackle the most common technical fixes including:
- URL structure
- Core web vitals
- Mobile usability
- Site speed
- Website security
- Multi-location content serving
- Canonical URLs
- Structured data
- On-site navigation and menus
- Google Search Console errors
For larger websites and enterprise projects, technical SEO requires more resources and planning to ensure that your site meets best practices.

Reporting & Tracking
We provide advanced reporting and tracking features for your campaign that ensures you get a 360-degree view of how your campaign is performing.
Our reports include:
- Organic traffic performance
- Organic growth against competitors
- 24/7 keyword ranking tracking & insights
- Technical SEO reporting
- Advanced goal tracking with Google Analytics
- Competitor performance tracking
- Completed & upcoming actions
You’ll have access to a 24/7 reporting dash with an integrated view of your most important SEO metrics. Our SEO reporting provides advanced visibility and ensures that you have real insights on the metrics that actually matter.
Don’t hide who you are.
Standout online with Australia’s best SEO team.

Consistent,
proven results






Small agency feel, big agency results.
We don’t have dozens of account managers, and we can’t provide that ‘big agency feel’ – and we know that might disqualify us from working with some of Australia’s biggest companies, but that’s ok with us. Here’s what we stand for as an SEO agency Melbourne companies can rely on.

Boutique SEO Agency
Because we are small, you will always have a dedicated point of contact that knows your business, where we are up to with your campaign, and how we are tracking with goals.

Personalised Strategy
We pride ourselves on taking the time to understand your market, your competitors, and your goals. We align our approach with your business goals to ensure we are working together to fuel growth – not just ticking boxes to keep your retainer going.

1 on 1 Consultation

Transparent Advice
Search engine optimisation is an incredibly effective way to grow your organic traffic, boost your brand, and deliver sustainable leads and sales for most businesses. With that said, SEO is not the right fit for all business types and will not align with all businesses. If your business is better suited to another marketing channel, we’ll provide honest advice and ensure that you’re making informed digital marketing decisions.
Real, verified testimonials
from our happy clients
Sure, we don’t have hundreds of questionable reviews like some other digital agencies, but here is a handful of verified reviews and testimonials from our satisfied customers over the years.
Jack Dimovski
Liam provided us with exceptional customer service! He was attentive, knowledgeable and went above and beyond to provide us with genuine advice and a straightforward solution that was incredibly helpful.
Annie Lee
Safari Digital has been our top SEO choice during the last 10 years of our business existence. We’ve greatly value our partnership and appreciate the knowledge and expertise the Safari Digital team.
Felicity Legge
Safari Digital were amazing to work with and were able to really improve our SEO. Liam was so knowledgeable and always willing to go the extra mile for us.
Sam Carigliano
“We’ve been with Safari for almost 2 years and have to say the service, attention and, most importantly their results have been nothing short of exceptional. We are so happy with our decision to work with them, and would highly recommend them to anyone looking for an SEO agency!
Liam, Breanna and the rest of the Safari team provide such good advice, actionable items and get us incredible results. Most of all, they really care and always work hard to drive our business forward. Thank you Safari!!”
Tim Vetter
Great company to work with – fantastic output for a very affordable rate. We’re a few months into our partnership and have seen great results so far. No-nonsense, upfront and honest.
Liam Hannah
Finally an SEO company that can deliver promised results. What a breath of fresh air!!! Thanks Liam, Breanna, and the rest of the team for the quality of work that you have done for our companies.
The SEO team trusted by Australian government agencies
We are the SEO company trusted by Government agencies like the Workplace Gender Equality Agency (WGEA) and the Australian Institute of Criminology (AIC).
As a team, we have helped government agencies navigate the complexities of large-scale SEO projects with content strategies, website migration strategies, user testing, content planning, and information architecture that empowers growth. Our SEO solutions have helped Australian Government Agencies to deliver better services for the Australian public through search engines.
4 steps towards SEO growth.

Step 1: Contact
Get started by filling out the contact form on this page or calling us at (02) 8006 9002 with details about your business and website.

Step 2: Initial Audit
After receiving your SEO enquiry, our specialists will conduct a preliminary audit of your website to understand your current position in the market. Based on initial findings and information from your enquiry, we can begin to piece together initial insights to discuss during your consultation.

Step 3: SEO Consultation
During your initial SEO consultation, we will also provide insights on your current position in the market and where we see the most significant opportunity for success, and give you the opportunity to ask any questions along the way.

Step 4: Strategy
Following your consultation, we will develop your customised SEO roadmap and proposal. Your strategy will consider all of the insights gained through our consultation and a more comprehensive SEO audit. Your SEO roadmap will include a detailed breakdown of monthly deliverables and what you can expect during our partnership.










Globally recognised
SEO Agency
Our search engine optimisation research and thought leadership has been recognised and cited by leading brands in the digital space.



























SEO Melbourne FAQs
Frequently Asked Questions

Is SEO worth it?
It’s one of the most common questions that we get – is SEO worth it?
The truth is, SEO is an investment in the long-term success of your business. SEO takes patience. Where PPC marketing like Google Ads can start generating leads overnight, SEO takes time to start seeing results from SEO.
Today, the search results are more competitive than ever. With more businesses vying for the top spot in every niche, it takes a strategic approach to stand out. Companies that rank at the top of Google (and other search engines) aren’t overnight sensations. In almost all cases, they have been fine tuning the SEO approach or years.
Short term, you can expect your rankings to improve for your target keywords. You’ll also start to see more organic website visitors. In the long term, SEO will become one of the main lead generation tools for your business.
As long as websites and search engines continue to exist, then SEO will continue to be one of the most important digital marketing channels available to businesses. Even as SEO continues to change, the value of ranking at the top of search engines will remain the same.

How competitive is SEO in Melbourne?
With more than 5-million residents and around half-a-million Melbourne-based businesses, SEO competition in Melbourne (and Victoria) is fierce. New businesses and websites are popping up every day. New (and existing) websites means that standing out in the search results is harder than ever.
Those companies that you see at the top of just about every niche have been investing in their SEO strategy for years.
It doesn’t matter where you start, it only matters that you start. Our team of Melbourne SEO consultants work with established businesses to maintain and improve SERP visibility, but we also work with new businesses who are starting from scratch. If you’re serious about the long-term success of your business, then investing in SEO is an essential part in building a sustainable source of website traffic.

Can SEO help my Melbourne-based business?
SEO is a versatile and endlessly adaptable marketing strategy. With the right strategy, it can help most business types to reach more potential customers online. Here’s some of the types of businesses that we work with that see huge growth with an SEO strategy:
Professional services: Lawyers, accountants, agencies, conveyancers etc.
Trade businesses: Plumbers, roofers, electricians
Ecommerce: Online retailers that sell any type of product
Local companies: Companies that need a local SEO presence
Service Area Businesses (SAB): Businesses that service clients in multiple locations
We’re firm believers in the power of SEO Melbourne (shocker, I know!). From experience we know some businesses are going to be more suited to an SEO strategy than other ones. It’s simple, if we believe our Melbourne SEO services can help your business to grow, we’ll work with you.

Why hasn’t SEO worked in the past?
It’s hard to say without looking at your website. But there are numerous factors may have contributed to your previous SEO strategy falling short of the mark. Some possible reasons for the lack of results in the past may include:
- Wrong keyword selection
- Poor quality content
- Poor quality technical SEO
- Sub-par link building
- Inconsistent strategy
- Outdated techniques
Because of “SEO-delay” (the time between starting and when you actually see results) you probably won’t know whether you’ve chosen the right SEO consultant until you’re at least a few months into working with them. To make sure we’re delivering the most transparent services, we set realistic goals and provide time frame projections. Based on these, we let you make the decision.

How many keywords will you target?
There’s no limit on the number of keywords that we can target in your SEO campaign. Selling SEO services by number of keywords is an outdated approach.
Instead of restricting you based on the number of keywords, we work with our Melbourne-based clients to determine which keywords we can realistically go after within your budget and then create an SEO strategy from there. Ranking for the most competitive keywords means more content and more links from our SEO team, which will invariably cost more. What we try to do is match your budget with the right keywords to give you the best chance of attracting high-quality leads.

Can I do my own SEO or do I need to hire someone?
Technically, anyone can do SEO. In the same way that anyone can tile a bathroom or diagnose their tummy ache using WebMD – there’s nothing to stop you from trying!
The benefit of working with an SEO specialist is that you get experience, so you won’t lie awake at night wondering when you’re going to see rankings improve. If you’re on a tight budget, we recommend producing as much content as possible for your blog. Stay clear of doing any link building (it can get risky without the right knowledge). If your business is at the stage where you can hire someone to do your SEO for you, then it’s well worth the investment.

What goes into a successful Melbourne SEO strategy?
An effective SEO strategy needs to focus on the four pillars of SEO. They are:
- On-site
- Off-site
- Content
- Technical
When we talk about on-site, we’re talking about your headings, your site-structure, your landing pages, your keywords etc. For off-site, we’re mainly talking about backlinks – but there are other elements that go into it. For content, well, that one is pretty self-explanatory – we need to have high-quality content that provides real value. No spammy AI written content and no junk for the sake of ticking some SEO boxes. For technical SEO, it means things like site speed and making sure your website is easy to crawl and index.

Should I do SEO or Google Ads?
Choosing between SEO and PPC really depends on your goals. If you need immediate calls and leads, we recommend starting out with pay per click marketing. If your goal is to build a brand with a sustainable funnel, then search engine optimisation is going to be a better investment.
Remember, you don’t have to “choose”. Many businesses will do Google Ads (PPC) in the short term while their SEO strategy takes time to “take effect”. Their long-term goal is to reduce your Google Ads spend and make organic the main source of leads.

How do I know if my Melbourne SEO strategy is working?
If your SEO strategy is doing what it’s supposed to do, your email inbox, order book, and enquiries, and conversions should be stacking up. More website traffic should (if your strategy is correct) lead to more enquiries and conversions. If your SEO isn’t working, then you won’t notice a change to your revenue or work rate. SEO in Melbourne is hugely competitive. So results won’t happen overnight. But you should start to see all of these hallmarks of business growth as your strategy kicks in.

What is a local SEO strategy?
Local SEO or a localised search engine optimisation strategy is one of the best ways for small to medium sized businesses to outperform and outrank established businesses in their area. That’s not strictly what it is about, but from our perspective, we love doing local SEO in Melbourne because it is one of the best ways to help our small to medium level clients achieve huge ‘punch above your weight’ success that puts them on the map in their local area.
Today, more than 80% of all searches in Google feature a location element. In addition to that whopping number, some 97% of users turn to Google when they are looking to find goods or services in their area. As such, appearing in front of local users is one of the best ways to capture users that are likely to transact with your business.
A local SEO strategy helps businesses to appear prominently in local search results. For businesses that offer products or services to customers in a pre-defined service area (like a service area business), local SEO means isolating your customers and focussing your efforts to attract them. Rather than going after big, broad, high-competition search phrases, local SEO helps businesses to attract customers that are most likely to transact with their business.

Do you offer any guarantees SEO results?
We get it, you’re spending money, so you want some level of assurance that you are heading in the right direction. With that said, Google explicitly warns business owners to steer clear of any companies that offer “guaranteed SEO services”. We’ve written a good article about it here (it also ranks #1 when you search for guaranteed SEO – so you know we know what we’re on about). We’ve got enough experience to be able to provide you with a realistic projection and time frame for results. But we can’t say that you’ll rank X by Y date – it’s just not how it works. Google has its own timeframe. As SEO specialists, it’s our job to put your best foot forward to make sure that Google picks you up for the right keywords.

How much does SEO in Melbourne cost?
When it comes to the cost of SEO in Melbourne, there is no one-size-fits-all answer to this question. SEO prices in Melbourne can range from $1,500 per month to $10,000+ per month based on the type of business and competition in that particular industry.
While we don’t have a standard SEO Melbourne price list, we can provide you with a free consultation and quote for your business. The cost of SEO services is determined based on a number of factors, including:
• The age and history of your website
• The current performance of your website
• The current technical state of your website
• The amount of new content that is required
• Your location and the location of your target audience
• The competition of your target keywords and niche
• The goals of your campaign and desired outcomes
• Your industry – some industries are significantly more competitive than others
To be upfront, we are not the cheapest SEO Melbourne has to offer – but we are far from the most expensive. We deliver value-led SEO solutions that ensure our clients see a positive ROI from their SEO investment. If we do not believe that we can deliver a positive ROI from our SEO services, then we won’t work with you – it’s that simple.

How often does the search ranking algorithm change?
SEO is constantly evolving, and search engines continue to change the way that they rank content. As a result, rankings and organic website traffic is constantly changing. As a rule of thumb, Google releases 3-4 major updates each year (known as core updates). In addition to these updates, Google (and other search engines) also make hundreds (perhaps thousands) of small tweaks to their ranking system that can impact how you rank.
Luckily, because we are SEO specialists, we’ve got the time to learn about what all of these changes mean and how we can apply them to get the best outcome for our clients. We read industry news, Google releases, and other sources to make sure we stay up to date with updates and our clients remain at the top of the SERPs for their respective industries.

How important is content for SEO?
When it comes to getting the best SEO results, content is right at the top of the list.
On-site content and content marketing is the cornerstone of every successful SEO campaign.
Content is make or break for your SEO strategy. Search engines use content to understand the context and value of your website. When done correctly, your content should inform, entertain, and provide real value to users. Too many SEOs get caught up in writing content to “game” the SEO system, but that’s not what it’s about.
Great content should provide value to your readers and cement your position as an industry thought leader. Google wants to reward great content by giving it more visibility in the search results.
There are no shortcuts, high quality content is essential for search visibility.
When you work with us, you’ll get a team of SEO copywriters helping you to get it right. From blogs to on-page content on your most important landing page, our team of SEO copywriting experts will work with you to combine essential SEO elements with your desired tone and brand voice.

What are backlinks and are they still important?
A backlink refers to a link from another website that links back to your website. In SEO, backlinks act as a ‘vote of confidence’ from one website to another. Think of backlinks like a job reference. The more ‘references’ that you have from high authority sources, the more trust you inherit. To put a number on it, we usually say links account for as much as 30% of how a website ranks.
In theory, the notion of backlinks is straightforward. In reality, the practice of getting trusted backlinks is a minefield. You can’t buy a thousand links from PBNs (private blog networks) and link farms and expect to rank. 10 years ago that might have worked – but not today. Search engines are too sophisticated to fall for that these days. Today, it’s about getting high-quality links.

Is Domain Authority (DA) a ranking factor that I should care about?
Domain Authority (DA) is a Moz (third party SEO tool) metric that measures the ranking potential of a website based on backlinks. Just about every SEO tool has an equivalent metrics. Ahrefs has Domain Ranking (DR), Semrush has Authority Score, Majestic has trust flow – it’s all more or less the same thing. All of these tools are trying to mimic Google’s defunct Page Rank metric that used to do the same thing. DA is not a ranking factor. Google doesn’t know about it (or really care for that matter) – and nor should you.
Our 2c on the matter is that you should be worried about traffic and conversions, not a third-party metric. In most cases, we find these metrics are something that digital agencies love to bang on about because they are not getting you actual results.

What is the most common SEO mistake?
If we had to pinpoint one SEO mistake that is hampering businesses in 2025, it has to be using AI tools to create low quality content at scale.
There are so many conflicting opinions and “SEO Gurus” virtue signalling on LinkedIn, so it’s hard to know where to start with this one. But from first-hand experience, we can tell you this is tripping up a lot of established websites.
We get it, creating a lot of content with AI tools can be tempting. Writing a high-volume of content used to be synonymous with strong SEO rankings. Recently, things have moved quickly. It’s no longer about putting out as much content as possible; it’s about creating original and unique content that abides by Google’s E-E-A-T criteria.
When you work our SEO nerds, we’ll help you to navigate the most common SEO mistakes and ensure you’re always on the right track.

What SEO tools do you use to implement your Melbourne SEO strategies?
We use a full stack of SEO tools. We lean heavily on tools like Semrush and Ahrefs for on-site and off-site planning. We also have customised reporting dash that you’ll get 24/7 access to for rankings, traffic, progress insights etc. Data is crucial for making the right decisions, so we don’t skimp on tools. If there is a new tool on the market, you can be sure we’ve tested it. And if it provides value, then we’ll integrate it into our workflow.

How do I choose the right SEO Agency Melbourne?
Start by checking how they rank their own website for digital marketing/SEO related keywords. It’s easy to talk a big game on a sales call. But how you rank your own website tells the real story. If they can’t rank on page 1 for themselves, then chances of them being able to do it for your website are somewhere between slim and none.
Other than being able to prove their strategy with results, find a team that aligns with your business. We know that we are not going to be the best SEO agency in Melbourne for every business – and that’s ok! Some companies will be better suited to a bigger agency that can provide them with that agency razzle dazzle. If you’re looking for a straight-up SEO agency Melbourne can rely on, then give us a shout.

Who will be my point of contact?
We’re a small Melbourne SEO agency, so you’ll have a dedicated point of contact. You can reach them by phone or email. You’ll also have a dedicated 24/7 SEO reporting dash, a monthly report, and regular Zoom calls. We’re very communicative – so you’ll hear from us quite a bit (unless you’d rather not!). Because SEO takes time, we know how important it is to keep you in the loop while we deal with ‘SEO-lag’.
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Location
Level 2, Suite 11
York Street
Sydney NSW 2000
Phone
(02) 8006 9002
hello@safaridigital.com.au
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