SEO Melbourne

Tired of working with do-it-all generalist digital marketing agencies? Partner with Australia’s fastest growing SEO Agency featured in the 2023 AFR Fast Starter List.

  • Consult with SEO specialists, not salespeople
  • Actionable, long-term SEO growth strategy
  • 12-month personalised SEO plan
Safari Digital - 2023 AFR Fast Starters Award Winner

Melbourne’s Leading SEO Agency

Safari Digital is a specialist SEO Agency partnering with small, medium, and enterprise level businesses to deliver ethical and transparent SEO services that drive business growth.

Unlike other digital marketing agencies in Melbourne, we don’t offer claim to be experts in every online marketing channel. Instead, we stay in our lane and dedicate 100% of our time, energy, and resources to search engine optimisation.

Our single-channel focus means that our clients stay up to date with the latest developments and algorithm changes. With so much development, it takes a full-time team of experts to deliver results.

Our team of SEO consultants builds customised strategies that consider your business, your unique challenges, and your most important outcomes (KPIs for success).

With hundreds of successful campaigns under our collective belts, we’ve made mistakes, learned what works (and what doesn’t) so that you don’t have to go through the same process. When you partner with Melbourne’s best SEO company, you’ll get a dedicated team in your corner to make sure you have everything you need to be an industry leader.

Expert SEO Services Melbourne

Understanding the Value & Process for SEO Melbourne

The Value of SEO

  • Increase organic search traffic
  • Build brand awareness & topical trust
  • Attract new, qualified business leads
  • Drive growth KPIs – conversions & sales
  • Take competitor traffic & market share
  • Reduce Google Ads & Paid Ads spend
  • Capitalise on unlimited search potential

The Process for SEO

  • Initial website audit
  • Comprehensive market analysis
  • Competitor insights & strategy assessment
  • On-site strategy implementation

  • Off-site (backlink) strategy

  • Helpful, human written content
  • Ongoing improvements based on data

Benefits of SEO Partnerships

  • Partner with experts

  • Implement proven strategies

  • Avoid common mistakes and pitfalls

  • Leverage SEO agency resources & tools
  • Gain a clear insight of your market
  • Take advantage of scalable plans & pricing
  • Focus on your business – not your digital marketing

What’s included

  • Marketing analysis & insights
  • Competitor tracking
  • Ongoing content marketing
  • On-page strategy

  • Ongoing off-page SEO

  • Landing page optimisation
  • Advanced goal tracking implementation

SEO Company Melbourne

Why Choose Safari Digital?

There are hundreds of digital marketing companies in Melbourne all claiming to have the secret to SEO success. So, why should you choose Safari Digital your SEO? Well, here’s just a few of the reasons why we have been Australia’s highest ranking (In Google, not a vanity metric) agency for the last three years:

  • We are specialists; we focus solely on delivering the best SEO Melbourne has to offer and do not offer any other digital marketing services.

  • We consider and decipher the hundreds of different ranking factors.

  • We provide transparent and honest advice around your position and what is possible with SEO.
  • We take the time to learn about your business, your competitors, and your unique challenges.
  • Our strategy is based on market insights and data. We reverse engineer the leader in your industry in order to rank you #1 on Google.
  • Our team is 100% local. We don’t outsource any part of the process which means consistent quality and accountability.

Melbourne SEO consultant

SEO Agency Reviews

Want to know what it’s like to work with our Melbourne SEO team? Here’s what our clients had to say.

Our Mission Statement

What We Value

There’s no shortage of digital agencies in Melbourne, so it’s important to partner with a company that aligns with your values and your business goals.

We don’t have dozens of account managers and we can’t provide that ‘big agency feel’ – and we know that might disqualify us from working with some of Australia’s biggest companies, but that’s ok with us. Here’s what we stand for as an agency and what you can expect when you work with us.

Local SEO Specialists & Experts

What Makes A Website Rank

When done correctly, SEO is a repeatable and consistent process that can lead to serious, long-term business growth. By understanding what makes a website rank and the factors that really deserve our attention, we can cut out the B/S and dedicate our time to the ranking signals that matter most.

After more than five years and hundreds of successful campaigns, here are the five factors that matter the most.

Step 1: Helpful Content

In the context of SEO, helpful content refers to content that provides real value to readers by answering their questions and providing insights – without all of the fluff. Sometimes referred to as “high-quality” content, but more recently known under the guise of helpful content thanks to some recent algorithm updates, this is a key ranking factor for any website.

If you can provide a centralised knowledge hub that effectively answers user queries and provides insights based on real-world experience (Google E-E-A-T), then you will invariably rank very well. Steer clear of fake “gurus” who claim that they can expedite the process or cheat the system with the aid of AI technology.

SEO Melbourne Strategy
Melbourne SEO Landing Pages

Step 2: Relevant Landing Pages

The purpose of any page on your website is to provide visitors with relevant information that closely matches their search query. To maximise visibility, your website must have relevant web pages that are closely related to target keywords (these are grouped together in keyword sets). The purpose of these pages is to provide visitors with all of the relevant information that they need, and nothing that they do not.

By creating keyword-targeted or local SEO landing pages landing pages that closely match user intent, websites help Google to match users with high-quality search results. The more specific that you can be (without causing issues with keyword cannibalisation) the more likely you are to rank at the top of the organic search results and drive conversions.

Step 3: Technical SEO

Technical SEO is a buzz term that you will come across on every agency website. There is a lot of misinformation out there and (in our humble opinion) the weighting of many technical factors is slightly overblown. Why? Well, simply put, technical SEO is the ‘unseeable’ dark art, which means that digital agencies can get away with saying that they are doing endless, invisible ‘technical updates’ which amount to negligible improvements in performance.

Here are the technical factors that we focus on for our Melbourne SEO clients:

• Mobile friendliness
• Page speed – mobile and desktop
• Secure and safe website
• Sitemaps (XML and HTML – where required)
• Internal links
• Information architecture
• Duplicate content
• Keyword cannibalisation
• Image optimisation and compression
• URL structure

For websites on Shopify, Webflow, Squarespace or any other closed source CMS, the number of technical enhancements will be limited. For WordPress and custom sites – the room for improvement (and error) is much greater.

Technical SEO Melbourne
Off-Site SEO in Melbourne

Step 4: Off-Site Signals (Backlinks)

When it comes to off-site SEO – backlinks are the biggest factor. And when it comes to backlinks, it is the #1 thing that can help or hinder your website. Do it well and you can expect to see improved rankings and long-term visibility. On the other hand, if you try to cut corners with offshore freelancers, then you can completely ruin the credibility of your website.

From our research, we estimate that backlinks account for somewhere between 40-50% of how your website will rank in the organic search results. Backlinks are an indispensable element in 95% of the SEO campaigns that we complete. To achieve long-term success with SEO, it is essential to follow Google’s webmaster guidelines and avoid using “link schemes”, which they are aggressively targeting through its RankBrain AI technology.

Step 5: Build Topical Authority

Topical authority refers to the perceived authority of a website on a particular topic or niche. Google uses their E-E-A-T (Experience, Expertise, Authority, Trust) algorithm to determine how authoritative a website is on a particular topic.

Algorithms are smart enough to detect the difference between a website that is covering a topic using surface level information. In order to rank well and become a topical powerhouse, websites must demonstrate applied knowledge that provides unique insights so that readers view your website as a subject matter expert.

Things are constantly evolving, however, the search engines’ insatiable desire for high-quality content (particularly in the day and age of AI content) has never been greater.

Topical Trust for SEO in Melbourne

Search Engine Optimisation Melbourne

Our Proven Process for SEO Success

When done correctly, SEO should never be a guessing game. We use a proven and transferrable approach that prioritises the four pillars of organic search (On-site, off-site, content, technical) to deliver predictable and consistent results across countless different industries.

On Site SEO Strategy

On-site SEO, on-page SEO, or whatever else you want to call it – here’s a breakdown of those on-site factors that we look at when working with a client.

In broad terms, the things that happen on your website account for around 50-60% of how your website is ranked by search engines. That means that half (or just over) of how you rank is determined by what is happening on your web pages – which is why it is crucial that we get it right. But here’s what you need to remember, before you can even think about off-site factors, you need to get your on-site on track first. We like to think of the on-page elements as the foundations of every successful SEO campaign.

on site SEO ranking factors image

Technical SEO is (in our estimation) a factor that is overblown by most agencies in their proposals to clients. Because you can’t see the technical elements of a campaign, a lot of consultants will try to hide behind the mystique of ‘technical factors’ when, in actual fact, they are probably not doing a whole lot. With that said, it is still essential that we get our technical ducks in a row, which is why we spend a lot of time looking at the following elements:

• Website structure
• Internal links
• Page speed
• Mobile accessibility
• XML & HTML sitemaps
• URL structure
• Crawlability
• Robots.txt file
• Structured data/schema markup
• Core web vitals improvements
• Crawl errors
• Image optimisation
• Meta data optimisation
• Hreflang tags
• Broken links

Technical optimisation isn’t just about going through and ticking off a list. For larger websites or websites that are constantly in flux (think e-commerce), technical needs to be a big consideration throughout the campaign.

Keyword usage, strategy, and implementation goes beyond using Semrush, Ahrefs, or any other keyword research tool to find the most searched keywords in your niche. The focus is on finding relevant, valuable keywords that match intent and are most likely to lead to your desired outcomes (sales, enquiries, or any other KPI that we set).

Like we mentioned above, gone are the days of keyword stuffing and keyword density considerations. Today, you do not need to use your target keywords 20 or 30 times on a page for Google to understand what you want to rank for. In 2023, it’s about using your keywords (sparingly) in your text, subheadings, and meta data in a way that is natural and in-line with the rest of the page.

We’ve said it before, and we will say it again – meta data is essential for performance and rankings. When it comes to on-page ranking factors, your meta data is right up there. While Google is tight-lipped about the breakdown of on-page ranking factors, we can tell you that after hundreds of audits – meta data optimisation is essential for your success. Some of the most important meta data elements that we optimise for our clients include:

• Meta titles
• Meta descriptions
• Canonical tags
• Header tags (H1, H2, H3, etc,)
• Alt text

The way that Google uses and interprets meta data has changed over the years. While some of these are not a direct ranking factor, and some (like meta keywords) are not used at all any more, it’s important to understand and optimise accordingly.

The quality, tone, and relevancy of your website content plays an important role in the way that Google (and other search engines) understand your website and the search terms that you appear for in Google. Gone are the days of keywords stuffing, keyword density, and all of the other outdated ‘Blackhat’ techniques that were once used to rank at the top of the SERPs. Today, Google is looking for websites that met their E-E-A-T criteria of “Experience, Expertise, Authoritativeness, and Trustworthiness”. Formerly known as E-A-T, Google’s Quality Raters are an important SEO concept for developing high-quality, industry relevant content.

At Safari Digital, we are a content-first SEO agency. We don’t outsource content and we pride ourselves on nailing a tone brief and being able to match the desired tone outcome for clients across multitude of different industries.

Content freshness is one of the most underrated on-site SEO ranking factors. In simple terms, content freshness refers to the frequency that websites publish new content and update existing content in-line with updates and changes. When content is regularly updated, it sends a strong signal to search engines that this is an active website that is frequently changing in-line with the latest developments. Some of the factors include:

• Date of publication
• Date of last update
• Frequency of updates over time
• Relevancy of content to now (i.e. older articles are less likely to rank for timely topics)

Publishing new content, updating existing content, and ensuring that we are updating in-line with how users are interacting with your content is an essential, and often overlooked, aspect of a successful strategy.

User experience or UX optimisation is an important consideration in each campaign. While the underlying goal is to increase visibility for valuable, relevant keywords – it’s what you do with this new-found visibility that really matters. User testing and optimisation is a time-consuming, but worthwhile activity that ensures a website effectively makes the most of its existing traffic and funnels new traffic towards the desired outcome (a conversion). Some of the UX factors that our team explores include:

• Website bounce rate
• Website click through rate
• Time on page
• Returning visitors
• Page per session

These, as well as many other UX factors, can provide insights on the improvements that need to be made to a web page, website layout, website architecture, and brand messaging.

Page speed is a reflection of how long a web page takes to load and become interactive for a visitor. In recent years, search engines have continued the push towards creating a better experience for users by rewarding websites (with increased visibility and improved rankings) for improved speed metrics. Google’s page speed insights and core web vitals assessment provide valuable suggestions around ways that we can improve a number of important metrics including:

• Largest Contentful Paint (LCP)
• First Input Delay (FID)
• Cumulative Layout Shift (CLS)
• First Contentful Paint (FCP)
• Interaction to Next Paint (INP)
• Time to First Byte (TTFB)

Using these insights, our team of Melbourne SEO consultants will make suggestions and improvements around ways that you can optimise your website for faster load times and a better experience for users.

Off Site SEO Strategy

Off-site or off-page SEO as it is also known refers to all of the factors that happen off the website that impact the way that your site ranks. Often the part of SEO that is associated with Blackhat or grey hat methods, off-page SEO has changed dramatically over the last few years.

Today, only the strong will survive as search engines continue to clamp down on unscrupulous SEO providers that attempt to game the system with short-sighted tactics. At Safari Digital, we take a considered long-term approach to off-site SEO to ensure that our client’s operate within Google’s webmaster guideline framework.

off site SEO ranking factors image

Melbourne consultants, around 40% of how a website ranks can be determined by the strength of its backlink profile.

In simple terms, backlinks refer to any external link that points from one website to another. Backlinks act as a trust signal for Google (and other search engines) to determine the legitimacy and trustworthiness of a website. The more relevant, high-quality backlinks that a website receives from different websites, the more likely it is to appear at the top of Google’s search results. While the premise is simple, it is often the part that SEO agencies will get wrong and cause serious damage in an effort to cut corners and reduce costs.

We take a measured approach that considers a multitude of quality signals when determining the types of links that we get for our clients, including:

  • Link relevancy
  • Traffic of referring link
  • Anchor text diversity
  • Link authority
  • Social shares from link
  • Third part metrics (DR, TF, CF, DA)

Unlike many other SEO agencies in Melbourne, we don’t outsource or offshore this process – we handle it in house. This painstaking approach means that we can control the quality and ensure that we maintain high standards for link building.

Brand mentions or unlinked mentions of your brand are an indirect (for now) ranking factor that Google (and other search engines) may use to measure the popularity of your brand. In the future, there is good chance that search engines may use these as a larger, direct ranking factor. For now, we continue to work with our clients to ensure that unlinked brand mentions are monitored through Google alerts and claimed through outreach to ensure we are capitalising on the popularity of your brand.

Social signals or social media mentions/popularity are an indirect ranking factor. While not directly linked to the way that your website appears in the search engine results, there are a number of indirect benefits that come from a strong social media presence, including:

  • Enhanced brand popularity and brand searches
  • Links to your website (not the social ones)
  • Syndicate content for faster indexing and improved overall site traffic
  • Increase the lifespan of your content by sharing on social media

While there is no disputing the efficacy of social media for digital marketing, the link between social media popularity and organic search marketing is one that we look to capitalise on in every Melbourne SEO campaign that we undertake.

What your customers say about you can have a big impact on the success of your SEO campaign. Again, while reviews are not considered a direct ranking factor, they can also be used in on-site factors such as structured data and provide a valuable form of social proof for your business. With 88% of potential customers looking for online reviews before deciding on a business, it’s essential that your online reviews reflect the unique value proposition of your business. Our SEO team will partner with you to understand your current strategy for getting reviews and create a framework to ensure your happy customers become a visible, online advocate for your business.

Google business is the most powerful online citation that your business can receive. Picking up from where the yellow pages left off, Google business allows you to communicate directly with your customers and provide instant updates around trading hours, special hours, and changes to trading conditions. We will work with you to improve your local maps visibility through a number of proven optimisation strategies including:

  • Improved local visibility
  • Improved engagement with customers
  • Provide valuable insights to customers
  • Build legitimacy with potential clients
  • Reach your audience frequently
  • Syndicate new content and business updates

Google business plays an essential role in each successful local SEO campaign by keeping your customers up to date and providing a new, local avenue for customers to reach you.

Talk to Local SEO Experts

Book Your Free SEO Strategy Session

Find out how your business can attract relevant, high-value traffic with the right search engine optimisations strategy.

Frequently Asked Questions

What is SEO and why is it important?

SEO or search engine optimisation is a digital marketing strategy that is designed to improve organic search rankings and increase the quantity and quality of traffic that websites receive through organic search.

When done correctly, SEO effectively uncovers how your target market uses organic search, and reverse engineers a strategy that ensures that your business appears in front of those customers when they are seeking information and (later) ready to transact.

The guiding principles are simple, however, achieving the right mix and deciphering the hundreds of different ranking factors that actually matter is an entirely different story.

As your business grows, your strategy continues to evolve to keep up with new demands and ensure that you’re playing by Google’s rules and keeping in their good books.

If you are a business that is paying Google, Facebook, or any other online digital marketing platform to market your business, then SEO can help to effectively reduce your paid marketing spend. When done correctly, search engine optimisation is the most effective and scalable way to market your business online.

Should I invest in SEO or Google ads?

Both organic marketing and Ads have their place in an online marketing strategy. The type of advertising that you choose to invest in will come down to your business, your goals, and how your target audience searches for your goods or services online.

SEO marketing is different from conventional advertising models. Rather than reaching out to clients at a time when they’re not interested in your product or service, search marketing reaches buyers at the time when they are looking to read more about your goods or service. As a result, the conversion rate from organic search engine results pages is significantly higher and considerably more lucrative than website traffic that comes from outreach marketing strategies.

SEO is effective because:

  • Users have a greater level of trust and organic receives 70% of all clicks in search
  • Rankings lead to higher trust and credibility
  • More cost effective than PPC for most industries
  • Establish your business as an industry leader for all things in your niche

PPC is effective because:

  • It is fast
  • It can lead to overnight traffic
  • You can target users in specific areas
  • You can set a daily budget

If you are a new business with no previous framework, then it is almost always a good idea to invest in PPC marketing while SEO is building up in the background. It takes time to see results from SEO, so PPC is a great (albeit expensive) way to win leads in the interim.

Is SEO still popular?

SEO is still one of the most popular online marketing methods for businesses. A recent study found businesses allocate (on average) 43% of their online marketing budget to SEO.

At the start of each year we observe a new wave of click-bait articles that claim that ‘SEO is dead’. Here’s what you need to know. The black hat tactics tactics that were effective four or five years ago are no longer effective. Developing and implementing effective SEO has never been more complex. We pride ourselves on adapting and forecasting trends to ensure that our clients are ready for the latest changes and developments.

Paid advertising costs have gone up by more than 200% over the last three years. If you are a new or existing business looking to increase your website traffic, there has never been a better time to consider SEO services for your business.

Is SEO competitive in Melbourne?

In a word,yes.

Melbourne is home to one of the most competitive SEO markets in the world.

With a population of 5-million and more than 700,000 small to large sized businesses operating in the state of Victoria, finding your way to the top of search engines for relevant, valuable keywords is no small feat

At Safari Digital, we help small, medium, and enterprise level clients in Melbourne to rank at the top of Google in just about every industry you can think of. If you’re tired of getting the run around from Melbourne SEO agencies with more ping pong tables and account managers than actual SEO professionals – we’re the agency for you.

Will SEO work for my business?

SEO is effective for businesses that have services or products that they offer to customers who are actively using search engines to find them. All things equal, SEO is much more effective for businesses that offer services or products that have a high monthly search volume.

There are certain industries where SEO can be especially impactful, and other industries where it might not be the right fit. Whichever side of the spectrum you sit on, our team will provide you with frank and honest insights.

Can I do SEO myself?

In the same way that anyone (in theory) can build a house or write a book (with the right materials), anyone can do SEO – but the results are going to vary depending on your knowledge and expertise.

The principles of search engine optimisation (in theory) are straight forward. The primary role of a website is to provide valuable relevant information for users and deliver a positive on-site experience. Websites that are able to fulfil this criteria better than anyone else will appear at the top of the search results – it really is that simple.

Where SEO becomes more complicated is when we consider the 200+ ranking factors that impact where a website will rank. When it comes to SEO, you get out exactly what you put in. If you are willing to go to the effort of creating thousands of well researched, optimised content on each page of your website and then build high-quality links, you will see good results.

SEO is a time investment. We spend countless hours each week researching, interpreting, and implementing actions that we anticipate will yield a positive result. In some cases they work, and in some cases they do not. What we learn from experiments will inform the decisions that we make as a business and ensure that we can make the best possible decision for our clients.

How can SEO help my business to grow?

As of 2023, the top 3 organic search results account for more than 70% of all organic clicks.

It’s simple – SEO can help your business to grow by putting your website in front of motivated, buy-ready customers for relevant industry search terms.

Unlike outreach marketing channels like Facebook or Instagram which aim to persuade users to invest in a product or service, our job as SEO specialists is to help you appear when customers are already searching for your products or services online.

Our goal is to put you in front of your customers for transactional search terms that boost your sales, and informational search terms that boost your topical authority. We aim to position your business as a leader so that any time someone searches for information related to your product offering, they are greeted by a relevant page on your website.

What types of businesses do you work with?

We work with clients across most industries and niches. If we believe that we can add value to your business and help you to achieve your marketing goals, then we will work with you.

There are only three prerequisites for us to work together:

  1. We believe that we can add value to your business and help you to meet your goals for SEO in Melbourne.
    People are using search engines to find the product or service that you sell. Sometimes, particularly with new products or niche services, the search volume does not necessitate a campaign and your marketing budget is better spent on awareness marketing channels.
  2. We are not already working with one of your competitors. Unlike other agencies, we won’t work with multiple companies in the same niche and same area. If we are already working with one of your competitors, we will politely let you know.
  3. At this time, we do not work with websites in the Adult or Crypto space. There are too many nuances that are beyond our area of experience that we do not feel like we are the best fit. If you operate in either of these niches, we recommend seeking out an agency that specialises in these areas.

Is SEO a long term or short term strategy?

Search Engine Optimisation (SEO) is a long-term digital marketing strategy. With the right strategy in place and the right team in your corner, SEO marketing is a scalable, long-term online marketing solution that can transform your business

From the latest data, we know that there are more than 4.9-billion internet users worldwide. With more than 97% of those users relying on search engines to find products, services, or simply to locate a local business – search engine visibility is essential for long-term success

Each search engine has a slightly different search algorithm and given that Google accounts for more than 91% of total search engine traffic – that’s where we focus our attention

Investing in SEO services in Melbourne means more website traffic, more potential leads, higher conversion rates, and (ultimately) more business revenue.

How much does SEO cost?

The cost of SEO Melbourne packages starts at approximately $1,500 per month for small to medium sized businesses, all the way up to $10,000 per month for large e-commerce businesses operating in national and international markets.

The cost of SEO will be dictated by a number of important factors including:

• Competitiveness of your industry
• The location of your business and target market
• The level of service you are looking to get
• The experience of the digital agency
• The size of your website
• The number of search terms you want to target
• The complexity of your website

We do not claim to be the cheapest SEO in Melbourne and we would never pretend to be. The cheapest service providers will be the ones that you find on page 3 or 4 of the search results. There is a good reason that you found us on organic search – because we know what we are doing.

Our team will never sell you unnecessary digital marketing services. If we believe that your company is the right fit for search engine optimisation, and we are the right company to help you reach your goals – then we will put together a proposal. Our pricing reflects the amount of work that is required to help your business achieve long-term organic marketing success.

How long does it take to see results from SEO services?

In the words of Google’s John Mueller – it depends.

Generally speaking, the timeframe to see results from SEO comes down to three things:

1. Website age – older websites are generally easier to rank
2. The competition in your industry
3. Previous SEO work – websites with a solid SEO foundation (backlinks, topical authority, and strong content) are generally easier and faster to rank

In general, we provide the following timeframes for SEO results:

Timeframe for new websites (0-12 months)

Month 1-3: This period involves keyword research, strategy, and implementing foundational on-site SEO work. Don’t expect to see much progress.
Month 3-6: Expect to see some movement on low to mid competition keywords.
Month 6-9: Momentum ramps up – movement on low competition and some mid-competition keywords.
Month 9-12: Expect to see movement on mid-competition keywords.
12+ Month: Expect to see strong results on mid-competition keywords and steady progress on high-competition keywords.

Timeframe for established websites (2+ years old)

Month 1-3: Some improvement on low competition keywords.
Month 3-6: Movement on low to mid competition keywords.
Month 6-9: SEO starts to ramp up – strong movement on mid-level keywords.
Month 9 onwards: SEO is now up and running and things are now moving faster.

Again, these are guides and will depend on your industry, your previous SEO work, and other factors that are unique to your website.

Can you guarantee SEO results?

No – no one can or should be guaranteeing SEO results.

In fact, if you search; “Guaranteed SEO results” we rank #1 for an article warning why you should steer clear of any company that offers guaranteed SEO services in Melbourne or Australia. The fact that we rank #1 and still won’t guarantee our SEO services, but the people ranking on page 3 for this search term claim to offer guaranteed SEO should tell you everything that you need to know.

We do not offer guaranteed services because, in simple terms, anyone that does is sprouting utter B/S. Google explicitly warns against companies that offer these types of services and says:

“Your prospective SEO should be able to give you realistic estimates of improvement, and an estimate of the work involved. If they guarantee you that their changes will give you first place in search results, find someone else.”

It is completely reasonable to set goals, however, putting a time stamp on anything isn’t just a bad omen – it’s irresponsible.

What is more important, on-page and off-page SEO?

You can’t have one without the other.

As an SEO Melbourne provider, we always start an SEO campaign with on-page SEO. On-page actions are like the foundations of a home – it’s the part of an SEO strategy that works overtime to ensure that you can build and grow. We need to ensure that your on-page SEO is in order with the following elements:

• Helpful, insightful content
• Relevant landing pages
• Optimised meta data
• Sound site structure
• URL structure
• Comprehensive keyword planning

Once we have all of the pages and on-page elements in place, then we can look to the offsite elements such as backlinks and citations which are going to boost your authority and send those valuable trust signals to search engines.

How do you track progress?

We track results and measure progress by examining SEO KPIs such as organic traffic, organic impressions, average ranking positions, and comparing your overall search visibility to your competitors.

Tracking website performance and growth starts (and finishes) with reporting. Before we can execute the results driven SEO strategies set to increase your organic visibility in Melbourne, we first need to gauge what success looks like for your business. We rely on the Google Search Console and GA4 data from your website to understand your baseline traffic figures.

Most SEO companies in Melbourne will send you a generic monthly report that provides little to no explanatory data. There’s nothing worse than a general template, leaving you to your own devices to work out which data actually applies to your business.

Not every month is going to be ground-breaking. While some Melbourne SEO companies will manipulate their monthly data and reports to make every month look exceptionally bigger than the last, We don’t hide behind big numbers and large graphs.

Each month of a campaign presents a unique set of challenges. If we come across a month that does not achieve the set goals. On those months, we will go the extra mile to understand why, before delivering a plan of attack.

My rankings fluctuate. Is that normal?

Rankings fluctuate every day based on updates to algorithm’s and how well your website stacks up against the competition.

The most important thing you need to understand about the search engine results pages (SERPs) is that they are entirely dynamic. They change by the hour (sometimes) and will be unique to the person conducting the search based on their location, search history data, and device type.

There are hundreds of small factors that influence the results you get when you search on Google or Bing (or any other search engine, for that matter). The most important thing you need to understand is that nothing is guaranteed, and your rankings will change by the day.

As an SEO Melbourne Agency, one of the reasons that we do not get too caught up in day-to-day rankings is because rankings change so rapidly. Looking at individual keyword data does not accurately portray how a website is performing in the search results pages. We look at holistic, week by week data to understand how our optimisations impact traffic, user behaviour and overall search visibility.

Be wary of an SEO Consultant in Melbourne that promises results for individual keywords. While it is impossible to predict individual KW results, getting caught up in individual KW rankings is also misleading. It is important to look at overall monthly traffic and how many conversions you are receiving.

Can you provide case studies and examples?

Yes. We’ve worked with clients in just about any industry that you can think of. If you’d like to see a case study from a similar industry or campaign, then get in touch!

Do you offer other digital marketing services?

Unfortunately not, we are a specialist SEO agency.

In our opinion, there are too many digital marketing agencies that try to do it all. In the same way that you wouldn’t take your motorbike to a car mechanic to get repaired, we recommend sticking with someone who specialises exclusively in SEO.

How do I choose the best SEO company in Melbourne?

You can find the best SEO in Melbourne by looking at the Agencies that rank on the first page for SEO related search terms. Think about it like this, if a search engine optimisation company is using paid ads to sell their services, do you really expect them to be able to help you rank with SEO?

Here are a few tips that you should stick to when choosing an SEO company in Melbourne.

• Check their online reviews
• Check their rankings
• Find out who will be working on your campaign
• Find out who will be your point of contact

Just like any industry, there are good practitioners and bad practitioners. Do your homework and make sure that you go with a company that shares your values and your vision for success.

This all sounds good, what now?

Get in touch! Each Melbourne SEO partnership starts with a free consultation with one of our experts so that we can go through your current position in the market, your goals, and our insights and recommendations for achieving those. Based on your current position and goals, we will be able to provide you with a costings estimate and a campaign breakdown to help you achieve those goals.

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