SEO Melbourne services are the most powerful way to improve your website visibility in Melbourne, Victoria. Safari Digital Melbourne is a dedicated SEO company helping businesses to reach new customers and acquire valuable leads that drive meaningful traffic to your website.
By finding this web page, you are experiencing the power of search engine optimisation first-hand. You found us because of a Google search – the same way you want clients to reach you.
Ranking for “SEO in Melbourne” is amongst the most challenging keywords in the country. Think about it; all of our rivals are SEO specialists and competing SEO agencies who are all competing for your business. If we can rank Safari Digital at the top of the SEO results when you were searching for SEO Agency Melbourne, just think what our search engine optimisation service can do for your business.
If you want to outperform your competitors, it makes sense to work with an SEO company who understands the ranking factors behind your current search position. We are a dedicated digital marketing company in Melbourne specialising in organic marketing. We have partnered with companies across a wide variety of niches, and we understand the recipe for more organic traffic, for what each business needs.
We spend all of our time monitoring changes to search engines, keeping up with the newest search engine algorithms update, and staying on top of the SERPs. Unlike our competitors who offer a smorgasbord of social media and digital marketing services, we focus singularly on SEO. We don’t do social media marketing, we don’t do pay per click or any other online marketing medium. We do SEO, and we do it really well.
Depending on your business, there are hundreds (or thousands) of companies all fighting for that number one spot on Google. If you’ve seen a rival who is continually appearing on page 1 for lucrative search terms for your industry, there is a good chance they worked with Melbourne digital marketing professionals at some point in the life of their website. That suggests that they have implemented SEO plans that have assisted them in getting to where they are. If you want to catch and pass them, you need to partner with the best SEO experts who know why that business is ahead of you and what you need to bridge the gap.
Google is continuously browsing pages and refreshing search engine rankings to deliver content that best serves the need of its users. If you can show that your site features more relevant information that reflects the principles of SEO marketing — then you can outrank them.
If you have been looking for a way to improve your online visibility, partnering with a specialised SEO Melbourne company like Safari Digital is a step in the right direction. Every cent that you invest in SEO companies is strengthening your business for the future. Unlike Pay Per Click (PPC) advertising strategies through Google AdWords or social media marketing channels, the benefits that you gain from working with an experienced SEO specialist will continue to help your business for years following your last invoice.
SEO marketing is different from conventional advertising models. Rather than reaching out to clients at a time when they’re not interested in your product or service, search marketing reaches buyers at the time when they are looking to read more about your goods or service. As a result, the conversion rate from search traffic is significantly higher and considerably more lucrative than website traffic that comes from outreach marketing strategies.
At Safari Digital, we focus on implementing white hat SEO that will increase your search visibility for years to come. We aim to create a sustainable and scalable framework that will proceed to serve your company for years after you have paid your final bill.
Melbourne is an exceptionally competitive market. To reach the top of the SEO results, we first need to assess your competition. Unlike other SEO companies, our SEO experts don’t focus on taking you to the top of Google for arbitrary keywords so that will look good at the end of the month report. We want to get your company to the first page for phrases that are going to develop your business. The success of our SEO services is marked by how much we can improve your overall bottom line.
Our Blueprint for SEO Melbourne Success
The most important thing to know about SEO in Melbourne VIC is that it is changing all the time. Nothing is ever where you left it, and it’s important to continuously tweak and improve your site to stay ahead of the competition. SEO is continually changing, as a dedicated team of experts; it’s our job to know where the Google algorithm is headed and perform adjustments for your website that are going to increase your organic visibility. Being the leading SEO Agency in Melbourne means creating custom solutions to unique problems.
The most recent SEO stats reveal that on-page SEO keyword use remains the most critical on-site ranking factor. That means if you want to appear at the top of Google, it’s imperative to carry out meticulous keyword research and execute the findings across relevant web pages. It’s essential to recognise keyword intent, difficulty, search trends, and to perform a competitor keyword analysis to know what the most valuable keywords are going to be for your company.
Customised Monthly SEO Reporting
Tracking website performance and growth starts (and finishes) with reporting. Before we can execute the results driven strategies set to increase your organic visibility in Melbourne, we first need to gauge what success looks like for your business. We rely on the Google Search Console and Google Analytics data from your website to understand your baseline traffic figures.
Work with just any SEO company in Melbourne, and you’ll probably receive a generic monthly report that provides little to no real explanatory data. There’s nothing worse than a general template, leaving you to your own devices to work out which data actually applies to your business. At Safari Digital, our SEO Melbourne reports are custom built to address your campaign’s unique deliverables and your business’ goals.
Not every month is going to be ground-breaking. Some SEO specialists will manipulate their monthly data and reports to make every month look exceptionally bigger than the last. We don’t hide behind big numbers and large graphs.
Each month of a campaign presents a unique set of challenges. If we come across a month that does not achieve the set goals. On those months, we will go the extra mile to understand why, before delivering a plan of attack.
We employ cutting edge search marketing strategies, which means that we’re learning something new each month. We don’t rely on old-school cookie-cutter tactics, and our approach is always changing and evolving.
We Deliver Long-Lasting SEO Results in Melbourne
Our goal is to help you to attract high-converting, relevant, and lucrative visitors that are genuinely interested in your offerings as a business. Our Custom SEO strategy and campaigns focus on securing your future success long term; long after you have stopped working with us. The Safari Digital Melbourne will design a plan for your journey and develop an on-site structure that you can continue to tweak and scale as your business expands.
1. On-Site SEO Strategy
On-site SEO involves optimising the on-page components of your website to improve search visibility. In the most simplistic terms, on-site SEO is a method whereby we will fine-tune all of the on-page SEO elements that affect the way that Google crawls and understands content and data on the page. It’s our job to create content that search bots can crawl and easily read. In addition to creating content that search bots can easily crawl, we also provide content that engages users.
On-site optimisation begins on day one of your SEO project. Before we begin to look at ways that we can optimise your online presence and visibility with off-page tweaks, we start by creating a framework for your website by preparing all of the on-page elements.
2. Technical SEO
There are a plethora of technical SEO factors that influence how your website presents in the search engine results pages. The act of recognizing, understanding, and correcting any on-site technical SEO problems is an enormous component of an effective SEO strategy. Some of the technical SEO elements that we address with each website include (but are not limited to):
• HTTPS status and SSL security layer
• Website speed and page load time
• Hosting suitability
• Broken pages
• Website crawlability
• Broken internal links
• Broken backlinks
• Duplicate content concerns (on-site + competitors)
• Structured data (schema mark-up)
• Robots.txt file settings
These are just a few of the most common technical SEO issues that we assess. Generally speaking, we first rectify any notable technical concerns within the first month of your campaign. In circumstantial situations, it may take a couple of months to address all outstanding technical matters.
As of 2021, backlinks account for roughly 50% of how a website appears in the Google search results. Engaging the Leading SEO Melbourne has to offer means building sustainable links. We create links that will dramatically increase search engine visibility over time. Whether you have worked with an SEO company in the past, or this is your first time working on SEO – backlinks are an indispensable element in every successful SEO campaign.
In many cases, Melbourne business owners come to us with the same questions:
“My content is significantly better than my competition, and yet, they are ranking above my website in Google – Why?”
Invariably, the answer is almost always backlinks.
Not all links are created equally. Furthermore, not all backlinks are going to be beneficial for your website. Below are a few of the most important factors that we consider when building links for a client:
• The domain rating, google rating and authority of the referring link
• The number of outbound links currently on the referring page
• The age of the page where the link is being posted
• The trustworthiness and authoritativeness of the referring domain
• The anchor text (the text you see highlighted on links) being used
Backlinks are a lot like receiving a job reference. Each time another site references your site, a trust signal is passed to Google. The more authoritative sites that refer to your site, the more trustworthy (by association) your site is deemed to be. During the initial stage of link building, the focus is on creating a diverse backlink profile that builds trust with your target audience. We aim to gain links from topical, relevant sites that are closely related to your industry or niche.
Here is a good rule of thumb when choosing an SEO consultant in Melbourne. If the company is not upfront and transparent about their link building practices, they are probably going black hat. We do not use private link networks or spammy sites for link building. We focus on relevant sites that are unique to each client.
4. Content Strategy
The quality and quantity of content on your site play a vital role in the way that your site stands in the SERPs. The most recent data reveals that the average length of content for pages that appear on the first page of Google is almost 1,900 words. For sites with hundreds (or thousands) of webpages, the task of generating that much content is frightening. As SEO Melbourne specialists, it is our responsibility to get the most out of your content and guide you in creating scalable content.
5. Optimise Page Titles
Page titles (or titles tags) are amongst the most important ranking factors. Page titles must describe the purpose and content of your pages. Page titles must convey an accurate description of what is on each webpage while using your most important keywords. In addition to being an essential on-site ranking factor, page titles also play a meaningful role in the way that your website performs in the SEO results pages. Page titles can have a significant influence on how many users click through to your site.
6. Meta Descriptions
Contrary to popular opinion, meta descriptions don’t immediately impact your search rankings. In 2009, Google confirmed that they don’t include meta descriptions as a ranking determinant. Despite that, meta descriptions still play an indispensable role in transferring users from Google onto your site. While many SEO agencies don’t bother, we would highly recommend optimising your meta descriptions for users. Just because meta descriptions do not instantly change where your website appears in the search engine rankings doesn’t mean that they don’t have a significant impact on how many users click through to your site.
7. Local SEO Strategy
Local SEO is one of the most powerful ways to attract highly-motivated leads to your website. For small to medium business, local SEO is an opportunity to take control of your local visibility and become immediately competitive within your area and niche. Local SEO Melbourne campaigns are our bread and butter. We love doing them because they generate insane return on investment (ROI) for our clients and turn small businesses into major local influencers in a relatively short amount of time.
8. Internal Linking Structure
For business owners that have partnered with a Melbourne SEO consultant or SEO companies in the past or you have some knowledge working with SEO, then you understand that backlinks play an indispensable role in the way that your site shows up in Google. But did you know that you can use internal links (links between pages on your website) to create a hierarchy that can improve the way that search bots interpret and crawl your site?
We highly recommend creating an internal linking structure for your site that will guarantee crawling robots know what the essential content on your website is. Interlinking is an effective way to improve your search visibility and indexation rate – At Safari, we optimise your internal link structure for the best SEO result.
9. Off-Site Optimisation
Off-site SEO refers to everything that happens off your site that can affect your online presence and visibility. Google uses hundreds of different ranking factors when determining where websites will show up in the SEO results, optimising your site for off-site search means building an online presence for your website that will increase its authority, relevance, and reputation.
10. Google My Business (GMB) Management & Optimisation
Now more than ever, Google My Business plays an essential role in how your site performs in local SEO results. Google My Business (GMB) picks up from where successful crowdsource review websites like Yelp left off. As an SEO agency in Melbourne, we prioritise getting your GMB listing perfect – optimising your GMB listing is a significant aspect in controlling your local visibility. In 2020, many SEO companies will agree that Google My Business is the most crucial citation that your business can receive. The Google Rating system also provides an opportunity for professional service providers to win trust online. If you haven’t already, it is highly recommended that you sign up for your free account.
SEO Builds Melbourne Businesses
For each SEO campaign that we undertake, our mission remains the same — to enhance visibility and skyrocket the quantity and quality of leads that our clients’ website receives. In essence, we’ll go the extra mile to make sure your SEO campaigns worth putting into a case study by the time we have finished working on it.
SEO is a complex process. Every client that we work with is unique; however, the search principles remain consistent. Irrespective of your niche or business type, if you’re looking for a way to improve your local or national search visibility, then get in touch.
Call us on (02) 8006 9002 or fill in your details on the contact us page to get started with us today by booking your free consultation.