SEO Melbourne

Outrank and outperform your competitors in Melbourne with an ROI-first SEO strategy.

  • SEO solutions that drive real business growth
  • Customised solutions that address your unique business needs
  • Grow your brand and attract relevant, qualified leads to your website
  • Integrate search engine optimisation with your digital strategy
  • Identify new market opportunities with competitor insights & data
SEO Melbourne Consultant

Safari Digital is a specialist SEO Agency partnering with Melbourne-based businesses to deliver customised, ROI-focussed SEO solutions that drive business growth. Since 2018, we have been partnering with small, medium, and enterprise-level companies across countless industries and platforms to deliver revenue-shifting results.

The SEO landscape in Melbourne is overcrowded with big, generalist digital marketing agencies. At Safari Digital, we’re Melbourne SEO specialists. We don’t do Google Ads, Facebook Ads, or web design. There’s plenty of SEO agencies in Melbourne that will sell you every digital service under the sun, but that’s just not us. We are staff by passionate SEO professionals that talk the talk and walk the walk.

Just like Google’s search ranking algorithm, our approach is constantly changing. Our SEO blueprint and approach is constantly being refined to meet the evolving search engine optimisation requirements. As a dedicated SEO agency, we take the time to understand what each change means for our clients and how we can constantly stay ahead of the curve.

With Safari Digital, your Melbourne SEO campaign is tailored towards one key metric – return on investment (ROI). Sure, getting organic traffic and impressions is nice – but it doesn’t pay the bills. Each decision that we make is about maximising your organic exposure for keywords for keywords and search phrases that drive conversions and business growth.

SEO Specialists – not do-it-all digital marketers

There’s no shortage of digital marketing agencies in Melbourne vying for your business. From cold-callers and junk emailers hounding you at off hours, to large agencies offering to handle all of your digital marketing. So then, why should you consider Safari Digital for SEO in Melbourne?

Well, for starters, we are SEO experts – nothing else. We don’t claim to have the secret to TikTok or Instagram success – that’s not our specialty. We are a small, dedicated team of SEO specialists that specialise in providing the best SEO Melbourne has to offer.

Working with Safari Digital means partnering with a transparent, reliable, and up-front team of Melbourne SEO professionals. Our segmented approach means that we have the experience and the know-how to tackle complex SEO problems and deliver lasting SEO solutions.

Safari Digital SEO Agency video

Safari Digital Melbourne Reviews

Our Approach to SEO in Melbourne

SEO Melbourne businesses can rely on for sustainable, lasting search visibility. Forget digital marketing generalists juggling your creative, ads and search engine optimisation. Work with a dedicated SEO Agency that understands the complexities of search engine optimisation.

Our Blueprint for SEO Melbourne

The Value of SEO

  • Increase organic search traffic
  • Build brand awareness & topical trust
  • Attract new, qualified business leads
  • Drive growth KPIs – conversions & sales
  • Take competitor traffic & market share
  • Reduce Google Ads & Paid Ads spend
  • Capitalise on unlimited search potential

The Process for SEO

  • Initial website audit
  • Comprehensive market analysis
  • Competitor insights & strategy assessment
  • On-site strategy implementation

  • Off-site (backlink) strategy

  • Helpful, human written content
  • Ongoing improvements based on data

Benefits of SEO Partnerships

  • Partner with experts

  • Implement proven strategies

  • Avoid common mistakes and pitfalls

  • Leverage SEO agency resources & tools
  • Gain a clear insight of your market
  • Take advantage of scalable plans & pricing
  • Focus on your business – not your digital marketing

What’s included

  • Marketing analysis & insights
  • Competitor tracking
  • Ongoing content marketing
  • On-page strategy

  • Ongoing off-page SEO

  • Landing page optimisation
  • Advanced goal tracking implementation

SEO Case Studies

A handful of SEO case studies and SEO success stories from the 200+ campaigns that we have worked across. From SMEs to government agencies, we drive serious growth through search engine optimisation.

SEO Results

  • 84% Increase in Organic Visitors
  • 14% Increase in Time on Page
  • 73% Increase in Organic Impressions

SEO Results

  • +3,222% Increase in Organic Traffic
  • +9,313% Increase in Organic Visibility (Impressions)
  • 1,882 Target Keywords Ranking in Top 3 Positions on Google

SEO Results

  • 104% Increase in Organic Clicks
  • 327% Increase in Non-Branded Keyword Rankings on Page 1

SEO Results

  • 218% Increase in Organic Clicks
  • 177% Increase in Organic Visibility (Impressions)
  • 729 Keywords Ranking on Page 1 Of Google

SEO Results

  • 139% Increase in Non-Branded Organic Traffic
  • 1100% Increase in Focus Keywords Ranking in Top 3 Positions

SEO Results

  • +518.2% increase in monthly organic visitors
  • #1 ranking for 29/30 target keywords
  • +673% increase in keywords ranking top 3

SEO Results

  • +640.7% Increase in Organic Clicks
  • +514% Increase in Organic Visibility (Impressions)
  • Ranking #1 for 15/16 Non-Branded, Target Keywords

SEO Results

  • +93% increase in organic visitors over 4 month period
  • +132.5% increase in non-branded keywords ranking in top 3 positions

SEO Results

  • 230.7% Increase in Organic Visitors
  • 500% Increase in Target Keywords Ranking in Top 3 Positions

SEO Results

  • +17,660.3% increase in organic visitors
  • 221 target keywords ranking in top 3 positions
  • +6800% increase in page 1 rankings

SEO Results

  • +482.7% increase in organic visitors
  • +152.9% increase in top 3 rankings
  • +133.8% increase in page 1 rankings

SEO Results

  • +803% increase in organic traffic
  • +61% increase in CTR (click-through-rate)
  • +973% increase in organic visibility (impressions)

SEO Melbourne FAQs – Answered

The Four Pillars of SEO Success

On-site, off-site, content, and technical. Comprehensive SEO services that address the four pillars of SEO success.

On-Page SEO Checklist

  • Competitor research and audit
  • Keyword research & mapping
  • Information architecture planning
  • URL/permalink structure review
  • Meta data optimisation (H-tags, meta robots)
  • User experience (UX) testing review
  • Structured data/schema markup
  • Internal link review & mapping

Off-page SEO Checklist

  • Backlink profile audit and review
  • Competitor link audit and insights
  • Consolidate social media links
  • Google my business audit & suggestions
  • Business citations (NAP links)
  • Backlink outreach
  • Link bait content marketing
  • Brand mention link reclamation

Technical SEO Checklist

  • Website crawl and error report
  • Google search console error review
  • Website security testing (HTTPS/SSL)
  • Remedy broken on-site links
  • Site speed review
  • Page speed optimisation
  • Mobile accessibility testing
  • Duplicate content review

Content Checklist

  • Review current website content
  • Check for any AI-generated content
  • Review content performance
  • Content and keyword mapping
  • Remove/update outdated content
  • Create on-site content plan
  • Create content marketing strategy
  • Image and media asset review

SEO Results – What the Numbers Tell Us


Organic monthly website clicks

From SMEs in Fitzroy, to global companies that call the CBD home. We’re behind more than 14-million monthly clicks across the globe.


Keywords ranking on page 1

SEO campaigns that have put our clients on the map and in the SERPs for more than 100,000 different keywords.


The average organic traffic growth

An average 12-month organic traffic growth of 189% across more than 240 SEO campaigns.

Melbourne’s Best SEO Team

We don’t have dozens of account managers and we can’t provide that ‘big agency feel’ – and we know that might disqualify us from working with some of Australia’s biggest companies, but that’s ok with us. Here’s what we stand for as an SEO agency Melbourne companies can rely on:

SEO Melbourne consultant, Breanna Golub

Dedicated SEO Specialists

We’re no ordinary digital marketing agency in Melbourne.

We are a specialist Melbourne SEO Agency that focusses exclusively on delivering the best search engine optimisation Melbourne has to offer.

Because we focus on one channel, it means that we’re not juggling different services and different algorithms.

Instead, we can spend 100% of our time, energy, and focus on staying up to date with the latest developments to organic SEO marketing to deliver lasting SEO results for our clients.

Take a step back from your do-it-all marketing agency and find out how your SEO can work more efficiently with a dedicated SEO company in Melbourne by your side.

Our Awards

Industry awards are subjective, business growth is undeniable.

We’re not big on awards ceremonies or industry-recognition – we’re big on helping businesses to grow.

And what better proof of concept than our ability to use SEO to grow our own business. Since starting back in 2019, we have marketed ourselves solely through SEO. In 2023, we were named the #39 fastest growing company in Australia by the Australian Financial Review.

So why should you care? Well, because we’re the embodiment of what is capable with SEO. We leveraged free traffic to grow a business from nothing – the same service that we sell to

AFR Fast Starters Badge

Latest SEO News & Insights

From the latest SEO trends, to the basics – the Safari Digital blog is a comprehensive roundup of what’s happening in the world of SEO.