Our goal is to help you to attract high-converting, relevant, and lucrative visitors that are genuinely interested in your offerings as a business. Our Custom SEO strategy and campaigns focus on securing your future success long term; long after you have stopped working with us. Our digital marketing agency will design a plan for your journey and develop an on-site structure that you can continue to tweak and scale as your business expands.
On-Site SEO Strategy
On-site SEO involves optimising the on-page components of your website to improve search visibility. In the most simplistic terms, on-site SEO is a method whereby we will fine-tune all of the on-page SEO elements that affect the way that Google crawls and understands content and data on the page. It’s our job to create content that search bots can crawl and easily read. In addition to creating content that search bots can easily crawl, we also provide content that engages users.
On-site optimisation begins on day one of your SEO project. Before we begin to look at ways that we can optimise your online presence and visibility with off-page tweaks, we start by creating a framework for your website by preparing all of the on-page elements.
There are a plethora of technical SEO factors that influence how your website presents in the search engine results pages. The act of recognizing, understanding, and correcting any on-site technical SEO problems is an enormous component of an effective SEO strategy. Some of the technical SEO elements that we address with each website include (but are not limited to):
• HTTPS status and SSL security layer
• Website speed and page load time
• Hosting suitability
• Broken pages
• Website crawlability
• Broken internal links
• Broken backlinks
• Duplicate content concerns (on-site + competitors)
• Structured data (schema mark-up)
• Robots.txt file settings
These are just a few of the most common technical SEO issues that we assess. Generally speaking, we first rectify any notable technical concerns within the first month of your campaign. In circumstantial situations, it may take a couple of months to address all outstanding technical matters.
As of 2021, backlinks account for roughly 50% of how a website appears in the Google search results. Working with an SEO Expert Melbourne means building sustainable links. We create links that will dramatically increase search engine visibility over time. Whether you have worked with an SEO company in the past, or this is your first time working on SEO – backlinks are an indispensable element in every successful SEO campaign.
In many cases, Melbourne business owners come to us with the same questions:
“My content is significantly better than my competition, and yet, they are ranking above my website in Google – Why?”
Invariably, the answer is almost always backlinks.
Not all links are created equally. Furthermore, not all backlinks are going to be beneficial for your website. Below are a few of the most important factors that we consider when building links for our SEO Agency Melbourne clients:
• The domain rating, google rating and authority of the referring link
• The number of outbound links currently on the referring page
• The age and authority of the page where the link is being posted
• The anchor text (the text you see highlighted on links) being used
Backlinks are a lot like receiving a job reference. Each time another site references your site, a trust signal is passed to Google. The more authoritative sites that refer to your site, the more trustworthy (by association) your site is deemed to be. During the initial stage of link building, the focus is on creating a diverse backlink profile that builds trust with your target audience. We aim to gain links from topical, relevant sites that are closely related to your industry or niche.
Here is a good rule of thumb when choosing an SEO consultant in Melbourne. If the company is not upfront and transparent about their link building practices, they are probably going black hat. We do not use private link networks or spammy sites for link building. We focus on relevant sites that are unique to each client.
The quality and quantity of content on your site play a vital role in the way that your site stands in the SERPs. The most recent data reveals that the average length of content for pages that appear on the first page of Google is almost 1,900 words. For sites with hundreds (or thousands) of webpages, the task of generating that much content is frightening. As SEO Melbourne specialists, it is our responsibility to get the most out of your content and guide you in creating scalable content.
Optimise Page Titles
Page titles (or titles tags) are amongst the most important ranking factors. Page titles must describe the purpose and content of your pages. Page titles must convey an accurate description of what is on each webpage while using your most important keywords. In addition to being an essential on-site ranking factor, page titles also play a meaningful role in the way that your website performs in the SEO results pages. Page titles can have a significant influence on how many users click through to your site.
Contrary to popular opinion, meta descriptions don’t immediately impact your search rankings. In 2009, Google confirmed that they don’t include meta descriptions as a ranking determinant. Despite that, meta descriptions still play an indispensable role in transferring users from Google onto your site. While many SEO agencies don’t bother, we would highly recommend optimising your meta descriptions for users. Just because meta descriptions do not instantly change where your website appears in the search engine rankings doesn’t mean that they don’t have a significant impact on how many users click through to your site.
Local SEO Strategy
Local SEO is one of the most powerful ways to attract highly-motivated leads to your website. For small to medium business, local SEO is an opportunity to take control of your local visibility and become immediately competitive within your area and niche. Local SEO Melbourne campaigns are our bread and butter. We love doing them because they generate insane return on investment (ROI) for our clients and turn small businesses into major local influencers in a relatively short amount of time. Local SEO is one of the highest ROI digital marketing methods in 2021.
Internal Linking Structure
For business owners that have partnered with a Melbourne SEO consultant or SEO companies in the past or you have some knowledge working with SEO, then you understand that backlinks play an indispensable role in the way that your site shows up in Google. But did you know that you can use internal links (links between pages on your website) to create a hierarchy that can improve the way that search bots interpret and crawl your site?
We highly recommend creating an internal linking structure for your site that will guarantee crawling robots know what the essential content on your website is. Interlinking is an effective way to improve your search visibility and indexation rate – At Safari, we optimise your internal link structure for the best SEO result.
Off-site SEO refers to everything that happens off your site that can affect your online presence and visibility. Google uses hundreds of different ranking factors when determining where websites will show up in the SEO results, optimising your site for off-site search means building an online presence for your website that will increase its authority, relevance, and reputation.
Online citations or name, phone number, address (NAP) links still play a role in a holistic SEO strategy. In years gone by, it was possible to rank a website for competitive search terms based on a strong NAP backlink profile. These days, things are a little bit different. A website needs a strong backlink profile that demonstrates trust.
NAP links provide variety to a holistic backlink profile and ensure that your business appears in notable directories and online listings such as Yelp, Yellow Pages, White Pages, and other industry-relevant listings.
There are literally thousands of different websites that you can get directory links from – we do not recommend taking a scattergun approach to NAP links. We take a conservative approach and ensure that your business appears on the right websites in order to build trust and consistency across the web. As a team of SEO Melbourne professionals, it’s our job to know which directories are worth your time – and which ones you must avoid.
Customised SEO Reports
Measuring the progress and efficacy of our SEO strategy starts (and ends) with your monthly report. In order to understand what is working and what we can do to build your organic presence, we use Google Analytics, Google Search Console, and a handful of third-party tools to measure growth. As we move through your SEO campaign, we use data to demonstrate value and to quantify the growth of your business.
There are more than enough Melbourne SEO companies that send out automated reports each month – we are not one of them. At Safari Digital, we build custom SEO reports that measure the key performance indicators (KPIs) that matter most to your business.
Your monthly report will be customised to your unique goals. However, as a rule of thumb, some of the most important metrics that we look at include:
• Baseline traffic comparison
• Month to month traffic comparison
• Year on year traffic comparison
• Click through rate
• Organic website impressions
• Top performing pages on your site
• Top performing keywords
• Individual keyword rankings
• New backlinks
• New content that is added
• Upcoming actions and deliverables
Each month will present its own unique set of opportunities. It’s important to understand that each month will look different. Some months you may see astronomical growth, while others may be more modest. If there is a month that does not reach our expectations, we are always accountable. We will review, understand, and pivot our strategy based on external influences such as competitors and Google algorithm updates.
Google My Business (GMB) Management & Optimisation
Now more than ever, Google My Business plays an essential role in how your site performs in local SEO results. Google My Business (GMB) picks up from where successful crowdsource review websites like Yelp left off. As an SEO company in Melbourne, we prioritise getting your GMB listing perfect – optimising your GMB listing is a significant aspect in controlling your local visibility. In 2021, many SEO companies will agree that Google My Business is the most crucial citation that your business can receive. The Google Rating system also provides an opportunity for professional service providers to win trust online. If you haven’t already, it is highly recommended that you sign up for your free account.
SEO Melbourne that Builds Local Businesses
For each SEO campaign that we undertake, our mission remains the same — to enhance visibility and skyrocket the quantity and quality of leads that our clients’ website receives. In essence, we’ll go the extra mile to make sure your SEO campaigns worth putting into a case study by the time we have finished working on it.
Irrespective of your niche or business type, if you’re looking for a way to improve your local or national search visibility, then get in touch.
Call us on (02) 8006 9002 or fill in your details on the contact us page to get started with us today by booking your free consultation.