SEO Sydney

SEO Sydney is a search term used by local businesses to connect with search engine optimisation agencies in the Greater Sydney area. The most recent data from third party SEO tool Semrush reveals that 2,900 businesses and individuals enter this search into Google each month. On top of that, there are a further 1,300 searches for SEO Agency Sydney and 880 searches for SEO Company Sydney.

Using third party data, Safari Digital identified that appearing at the top of Google for these search terms was an important way to connect with companies in Sydney searching for organic marketing services. We use the same tools, market-specific insights, and industry research to understand how your target market uses Google search. By understanding the unique search behaviour of your target market, our data-led experts can reverse engineer a strategy that puts your website in front of the right customers, at the right time.

Our Sydney SEO services include website audits, keyword research, competitor analysis, content creation, on-page SEO, link building, and ongoing content creation. Our local team of SEO professionals focus on putting you in front of local, motivated customers by focusing on search results related to the products, services, and industry in which you operate.

Before you learn anything else about SEO, we first need to answer this question – is SEO still worth it in 2023?

Every year, voices from different corners of the digital marketing universe insist that SEO is a dying art. The narrative is far from true, but what is dying is short-sighted Black hat tactics that prioritise short term wins over long term goals.

Digital marketers that insist that SEO is no longer effective are simply stuck in their ways. Google updates such as Panda, Penguin, and Hummingbird have made it more difficult than ever to ‘game the system’ – which is a good thing!

Google algorithm updates do not just affect small businesses. Some of the biggest corporations in the world including eBay and ASOS have been stung by Google updates over the years.

SEO is more complex than ever before. The tactics that are effective now and completely different from those that were effective five years ago. In 2023, our Sydney SEO company prioritises a long-term approach to online marketing services.

We put the user at the forefront of each decision that we make to ensure that the strategies that we implement now are going to be effective in one year, three years, and five years down the track.

Maybe, maybe not.

You may be a good candidate for an SEO campaign, or there may be a better way to spend your online marketing budget.

“Should I Work with An SEO Company” is never a simple “yes” or “no” answer, especially when you’re asking for advice from a business that provides SEO services in Sydney. That will be like a seal asking a shark if it’s safe to swim in the water. And from what we’ve seen, there’s plenty of sharks urging you to jump in the water without the best interests of your business in mind.

Transparency is the most important aspect of any successful working relationship. But it’s hard to find when you’re consulting with an SEO Agency Sydney. The SEO industry is overrun with sales associates and bulldogs trying to cut a quick buck. They are out there promising you Gucci and delivering you Guess.

We like to think we are a unique SEO Agency. We don’t work with everyone – and we are proud of it. It may be the factor that stops me from ever owning a Ferrari (sad face) or buying in the eastern suburbs (double sad face). Still, it’s the ethical approach when it comes to providing digital marketing services. Our team is in this to generate lasting results small business and large Sydney businesses alike.

In general, around 40% of the individuals and businesses that we consult with are not the right fit for our SEO Company. There is a range of reasons why we might not be the right fit for their business, but here are a few of the most common reasons:

1. Your industry is not the tight fit for SEO. The truth is, we can be the best SEO Sydney has to offer, but if your product or service does not have search demand, then our services will not add value. Some industries are better off putting their online marketing budget into Social Media Advertising, LinkedIn, or Google Ads.

2. You have a ground-breaking product with no search volume. In the words of Henry Ford: “If I had asked people what they wanted; they would have said faster horses”. Not knowing that the car was an option instead of horses. The same metaphor must be applied to innovative products and services being marketed with SEO. If users are not looking for your product on Google, then it doesn’t matter if we can put you on the first page – it is not going to generate business for you.

3. You are not in a position to commit to any ongoing work. Don’t do things by halves. Whether we are talking about your content strategy, onsite user experience, or delivering results in a predetermined time frame. The cost of Sydney SEO services (when done correctly) is a considered investment. We believe in the efficacy and reliability of our digital marketing services, but we also understand the investment involved.

You’re probably thinking; “Wait, didn’t you just go over this above?”. Yes, we did, sort of. But we want to give you a few more reasons why we believe that we are the most trusted SEO service provider.

After all, there are dozens of SEO companies who claim to be the best in the industry. Like any industry, there are good practitioners and there are bad ones. We believe that we continue to be the best services in Sydney.

1. We don’t do paid digital marketing to win clients

We believe that SEO agencies who use Paid digital marketing mediums such as Google Ads and Facebook Advertising to push their SEO service is similar to a car salesman who sells cars for Toyota, but drives home in a Nissan at the end of their shift. If you don’t truly believe in the power of your own SEO practices, then you shouldn’t be selling them to your customers.

100% of our clients find us through organic search. In fact, if you’re reading this right now, we can almost guarantee that you were searching for ‘SEO Sydney Agency’ when you found us. Social media marketing and Google Ads are an effective digital marketing medium, don’t get us wrong, but if you’re going to push the power of your SEO service offering – you should be able to rank your own website.

2. The Consultant who founded this company will be working on your website.

To ensure we are delivering the same, industry-leading SEO service that got our own business to the first page of Google for some of the most difficult search terms in the industry, Liam Ridings (that’s me, the guy in the picture above) continues to oversee every aspect of the SEO strategies that we implement for our clients.

All too often, the SEO consultants who started an SEO agency get side-tracked with business growth and operations, and cease to implement the same practices for their clients that helped them grow their own business. Our core competency is delivering cutting edge Sydney SEO practices that help businesses to grow. We employ dedicated consultants who understand exactly how search marketing works. Our focus on developing in-house talent means that our team is the most passionate, talented, and knowledgeable minds in the industry.

3. We are the most transparent Agency – guaranteed.

Here’s something that we do that no other SEO Agency in Sydney does – we turn away clients whose business model is not a good fit for our services. The truth is, there are industries that are a good fit for search engine optimization, and there are industries that are better suited to other digital marketing services.

If we believe that your business is better off investing in other digital marketing services – we’ll be the first to tell you. Empty promises lead to disgruntled clients. We are upfront about the investment, time, and resources required to deliver the best SEO in Sydney. If there is a better way for you to spend your digital marketing budget to attract the right website traffic – we have a network of trusted partners who we are happy to put you in touch with.

4. We don’t do direct debit or lock-in contracts

As a business, we don’t like being locked into a contract or having money taken out of our account without consent, so we don’t do it to our own clients. If your circumstances change or you don’t want to continue your SEO Campaign for whatever reason (we get it, circumstances sometimes change), you’re free to cancel your SEO contract at any point with 30-day’s notice.

5. Your SEO consultant won’t be ‘in a meeting’ every time you try to get in contact with them

At this stage, around 80% of our clients consult directly with the founder of the company (that’s still me, writing this text), the rest will deal with one SEO expert for their campaign. We don’t have account managers and we don’t outsource SEO services to any offshore company. Safari Digital is run by a small, knowledgeable team who are more than happy to answer questions about your campaign or the strategies that we are implementing for your business.

If you’re reading this, chances are you are on this webpage, you are seeing the effectiveness of our SEO services first hand. We don’t do any digital marketing activity through social media or Google Ads to reach our potential customers, which means that every visitor that lands on our website comes directly through organic search. SEO is a long term strategy that requires time and patience.

When done correctly, SEO can completely transform your business.

If you’ve been researching Sydney search engine optimisation services for your business or website, you’ve probably read a lot of conflicting information. The truth is, there are thousands of contradictory articles about.

All you really need to know is that SEO is a repeatable process that is used to send signals to search engines (such as Google and Bing) that your pages are worth showing in the SERPs.

Google uses a complex mathematical formula with over 200 signals to determine its ranking algorithm. As a dedicated team of SEO experts, it’s our job to understand and implement the most important ranking factors so that you can out-rank and outperform your competition.

Unlike some of our competitors, we understand that what matters most to your business isn’t ranking charts or theoretical traffic. We are utterly obsessed with ROI. We drive highly-relevant traffic to your website by targeting the most lucrative and profitable keywords and key phrases for your business.

We are here for the business owner, marketing manager, and start-up founder. Whether you want to drive local, high-converting traffic to your business with a dedicated Sydney Local SEO strategy, or you’re looking to break into the national or international market, we can build the blueprint for your success.

SEO is the most powerful inbound marketing strategy.

Unlike traditional advertising models which involve reaching out to customers even when they’re not interested in your products or services, SEO is an inbound marketing strategy that makes it easy for your audience to find you.

Search Engine Optimization is customer-centric. You’re not cold calling, sending spam emails or interrupting with annoying pop-up ads, you’re appearing in front of potential customers organically in the SERPs.

SEO is more convenient and less intrusive for consumers. Instead of bombarding an unwilling audience with irrelevant information, you’re providing a valuable resource that is addressing their specific search query. We’ll find out what your potential customers are searching for and put your business in front of them at exactly the right time.

SEO is important because it ensures that your prospective clients see your business when they are looking for your goods or services online. When done correctly, SEO should also enhance the on-page user experience which improves conversion rates, builds trust, and creates repeat customers for your business.

On top of that – paying for advertising is expensive. 80.2% of Google’s revenue in 2022 was derived from advertising. Those ads that appear in the middle of articles and scattered in between the organic SEO results, that’s all Google Advertising.

The scary thing is, Google Advertising (AdWords) is getting more expensive by the day. In order to reduce paid advertising and create a lasting and sustainable revenue stream for your business, you need SEO.

To get seen by potential customers, your site and page content strategy need to be optimised so that Google can read it and visitors can enjoy it. SEO is a delicate balancing act; your website needs to appeal to Google without sacrificing the user experience.

Google doesn’t want to show just any website to its searchers, it wants to show websites that are valuable to the user. Search engine optimisation is about understanding how to curate information in a way that search bots can understand, and users can enjoy.

SEO is a powerful and scalable way to increase the quantity and quality of leads that your business receives online through organic search. It also ensures that your business is appearing in front of your target market at the right time. It doesn’t matter how good your goods or services are, if users cannot find them in Google – you are missing out.

Working with the best SEO Company Sydney has to offer means delivering tangible, revenue-shifting results for your business. We stand by the mantra that an increase in search visibility is only beneficial when we can back it up with a measurable ROI for your business. Getting on page one of Google is not difficult; ranking on Google for the key phrases that are going to attract valuable traffic for your business is where things get difficult.

Implementing effective SEO means understanding user intent.

There is a very clear difference between research phrases and buying phases when it comes to SEO. For example, take the 2 phrases: “Lounge Set” and “3 Seat Fabric Lounge Set in Sydney”. The first phrase may have a much higher search volume (which looks great on paper), whereas the second phrase has a lower search volume and a much higher purchase intent. Our strategies target the key phrases that put your business in front of customers right when they are ready to buy. Our campaigns target transactional keywords that generate lasting revenue-generating results.

Every SEO specialist who works for Safari Digital has their Google Ads certification – but we will never offer it as a service to our clients. Our specialists complete the Google Ads training course for the sole purpose of enriching their understanding of organic search.

In our opinion, there are too many general digital agencies claiming to have a specialised knowledge of every facet of digital marketing – we are not one of them.

Unlike PPC (pay per click), social media marketing, and other paid advertising mediums, SEO provides a long term digital asset for your business. Long after paid marketing campaigns have finished, SEO will continue to deliver qualified leads to your business.

Providing the best SEO Services Sydney has to offer means delivering a long term return on your investment. Compared to other digital marketing channels, SEO continues to deliver a return on investment for the weeks, months and, years after your investment has finished.

Our SEO Sydney service can be tweaked and scaled as your business continues to grow. We’ll build a framework that drives your immediate business objectives and gives you the space to grow and evolve down the line.

Asking how much SEO costs is a lot like asking how much a holiday costs – it depends on where you’re departing from and where you want to go.

Search engine optimisation pricing will depend on how many resources and how much effort is required to achieve real results for your business. By organising a consultation, we’ll be able to dissect your current position and advise on whether your business will be a good fit for a campaign.

We don’t have an SEO price list and we don’t have a limit on the number of keywords or pages that we target. The cost of our services are specifically tailored towards your business. Some of the factors that will impact the cost of your campaign include:

• The age and history of your website
• Your website health and current metrics
• The amount of content that is required for your website
• Your location — businesses in busy metro areas will naturally be faced with more competition
• Your goals for the campaign and your overall business objectives
• Your target market – naturally, some niches and keywords are more competitive than others
• Your industry – some industries are notoriously competitive, while some are much easier.

Providing the best SEO services Sydney has to offer requires time, patience, and trust from our clients. We’re not the most expensive SEO Sydney company, but we’re also not the cheapest. If you’re looking for the cheapest SEO services Sydney has to offer, you’ll need to make your way to page five or six of Google to find them.

Different agencies are going to offer varying levels of service that will achieve drastically different results. We’ve seen far too many companies sink thousands of dollars into SEO only to end up with less traffic than when they started.

Organise a consultation with a leading Sydney SEO Consultant from Safari Digital to see if your business is a suitable candidate for SEO. If you are, we’ll tell you. If we think that money could be better spent elsewhere, we’ll point you in the right direction.

We offer SEO services for all niches and industry on one simple condition – we must believe that we can enhance your business.

If we believe that we can help your business grow – we’ll work with you. If we believe that your business is not the right fit for one of our SEO campaigns – we’ll give you tips on what we believe will work for your business.

SEO is effective for almost every industry. If your goal is to generate leads, increase sales and grow your online exposure – search engine optimisation is worth your consideration. Our digital marketing SEO strategy varies according to the service, product, target audience and goals of the business that we are working with. We don’t use any cookie-cutter techniques.

The most important thing to understand about SEO is that it is constantly changing.

Nothing is ever where you left it, and as a result, you need to stay on top of your search presence in order to outrank and outperform your competition. As a dedicated SEO agency in Sydney, it’s our job to understand the latest search algorithm changes and how they affect the way that content is ranked in Google.

A recent study from Moz found that on-page keyword usage continues to be the most important on-site ranking factor when determining where your website will appear in the search results. That means conducting proper keyword research and implementing it across your relevant landing pages is going to noticeably impact how your website appears in the search results.

Understanding keyword trends, keyword difficulty scores, keyword intent, and competitor keyword usage is all part of delivering a holistic, sustainable Sydney SEO service. When you work with Safari Digital you’ll be working with a team of experts who understands how content can be used to drive your business goals.

Let’s be clear, you found this page because you were searching for ‘SEO Sydney’ or ‘SEO Agency Sydney’. That means that you are seeing the power of search engine optimisation first hand.

By targeting keywords, optimising website content, and focussing on those offsite activities that can improve organic visibility, we have put Safari Digital right at the top of the SEO results in Sydney. We don’t do social media marketing or any paid online marketing – if you’re on this page, we’re doing something right for our own online presence.

Think about it like this, if we can rank for one of the most competitive keywords in the country, just imagine what we could do for your business. There are plenty of SEO Sydney consultants claiming to have the ‘secret formula’ for achieving first page SEO results and improving your online presence.

The easiest way to spot those who know what they are doing from those who don’t is to see where they rank in Google for their own keywords.

Put it this way, if an SEO Company in Sydney cannot put their own business on the first page of Google, what chance do they have with yours? The SEO specialist that you work with should be on page one of Google for their own target keywords.

Yes, SEO is constantly evolving. The businesses that truly excel online are those that understand that SEO will always evolve and change.

Over the last six months we have seen three significant Google algorithm updates that have had far-reaching effects on the search results across almost every industry. Now, more than ever, SEO is not a ‘set and forget’ activity. Companies that perform well in the organic search results and continue to dominate their respective markets are those that understand that SEO is in a constant state of flux and necessitates ongoing updates to stay ahead.

SEO is far more competitive than it was five years ago. In 2023, there are thousands of local and international websites who are all vying to get first page rankings for the same keywords as you. At Safari Digital, we believe that getting to the first page of Google isn’t rocket science. In fact, it just requires a lot of hard work from our end – you can put your feet up and relax.

SEO is a repeatable process that can be carried out irrespective of your niche, target market or location. It doesn’t matter if you’re a plumber, mechanic, e-commerce business or any product or service related industry, we tweak our approach to outrank and outperform your competitors. Our SEO specialists implement proven strategies that will skyrocket your website ranking, dramatically increase impressions, page clicks, and leads for your business.

Yes. One of the untold benefits of an effective organic strategy is the increase in brand awareness and recognition online.

You don’t need to have aspirations of national or global brand recognition to benefit from increased brand awareness through your SEO campaign. As SEO specialists, our primary goal is to get customers on your site for the right search terms. However, secondary to that goal, we’ll also help you to build brand awareness and establish your business as an industry leader. Unlike other digital marketing services, your SEO marketing partner should be working with you to build your brand awareness by helping your business to appear for a wide range of search terms related to your industry.

Think about it like this: if your website is appearing in Google for everything related to your industry, your company and brand recognition is going to grow rapidly. Companies who appear for a wide range of industry-specific search terms can quickly become the leading authority in their industry. Our search engine optimization services will put you on the first page of Google for search terms that generate leads and build your brand authority.

There is a good chance that most of the pages that you see on page 1 of Google for your relevant search terms are there because they’ve worked with a Sydney SEO firm in the past. The good news is, just because you start a campaign after your competitor doesn’t mean that you can’t outrank them.

Google is always indexing, scanning, and ranking pages to best serve users. Google doesn’t give any preference to websites based on how long they have been around or their previous website ranking position. If you want to stay ahead of your competitors, you need to create website content that is better than your competition.

Search engine optimisation is the smartest way to drive highly motivated leads to your business. Appearing at the top of Google for the right search terms at the exact moment that your potential customers are searching for them is the most effective way to drive qualified leads.

SEO is different to traditional outreach marketing, instead of reaching out to customers and persuading them to consider your product or service, SEO means that your business only appears to customers who are interested in your business.

If you are looking for a way to expand your reach and attract new customers in Sydney, you need to work with a team who knows how to get the job done.

Unlike traditional pay per click (PPC) online marketing through Google AdWords or Facebook Marketing, the long term successful SEO results that you get from our services will continue to work for your business for months and years to come.

An effective SEO Sydney Company will continue to expose your business to new customers and new possibilities long after you have paid your final invoice.

SEO is a sustainable marketing option. Unlike PPC marketing services, SEO will continue to work for your business long after you have paid your final invoice.

We believe that sustainability is the key to delivering growth. There is no point in employing black hat SEO techniques that return an immediate result but cause long term harm to your business. Instead, we focus exclusively on white hat SEO techniques that help your business to increase Google search visibility in a natural and scalable way.

We will implement measurable, effective SEO techniques that drive long term organic traffic for your website. We don’t take pride in getting your business to the top of Google for irrelevant search terms, we take pride in delivering a significant return on investment. Irrespective of whether you are a small business or large business, the SEO strategy remains the same.

Your custom audit will help us to uncover your most valuable key phrases and make sure your website appears on the first page when prospective customers are searching for them. We want to get your website ranking #1 for key terms that are going to propel your business forward.

Think of page titles as the chapter names in books. When search engine robots scan your website, the first thing that they will pick-up is the page titles on each webpage. They provide a strong indicator as to what is going to be on the rest of the page. Let’s say you’re writing a blog article about ‘Black Jeans’, naturally, you want the page title to include that keyword. If your page title is ‘Red Jeans” or something similar, Google is not going to get the right idea of what to expect on the rest of the page. Page titles are integral to your business SEO strategy, they need to clearly communicate what readers can expect to find on a webpage.

We hardly need to say it, but the content that you have on a webpage plays an important role in how your website ranks. A study from Backlinkio indicated that the average content length for page 1 results on google was 1890 words. Imagine that, 1890 words for 100s or even thousands of pages of content on your website – sounds like a daunting task, doesn’t it? Our SEO Sydney experts understand how to get the most out of the content that you create. That means that we will work with your business to create a transferrable content strategy that can be retained across many pages of your website without being penalised (or losing ranking potential) because of duplicate content creation issues. We work with your large, medium, or small business to create a sustainable SEO model that you can continue to use as your business grows and expands.

Content marketing is the fourth pillar of effective SEO. The process of ongoing content creation involves researching, writing, and sharing information relevant to your target audience. Sharing relevant information is a great way to establish yourself as an authority and educate your prospective target market.

Content marketing is a highly-effective top of the funnel inbound marketing technique that attracts relevant, high-quality leads when done correctly. Being the best SEO Agency Sydney has to offer means having in-house content specialists that understand how to implement engaging, SEO friendly content that generates backlinks and keeps readers on the page.

The difference between good services and the Best SEO Sydney has is often the ability to deliver ongoing content that continues to generate new visitors over time.

With most of our Sydney clients, we will create a customised campaign that prioritises ongoing content marketing to attract new visitors that may not visit a transactional page on the website. By providing valuable content resources to your target audience, your website builds credibility and trust with users. In 2023, users are more likely to spend money with a business they know they can trust.

You’ve probably heard of backlinks, but did you know that the links between the pages on your website play an important role in how search engine robots understand your content. We would highly recommend internal linking as a way to create a ‘hierarchy’ for your website whereby Google can understand what the most important content on your website is. Internal linking also plays into user experience – allowing for on-site users to freely navigate between important pages on your wesbite. We’ll create an internal link structure that will ensure that your most important content appears at the top of the free SEO results for the long term. We’ll also ensure that you are not creating any confusion or conflict of interest with an untidy or unclear link structure.

A meta description (often referred to as a meta description tag) is an attribute that is specified in your web page to summarise the contents of your page. This brief description is designed to summarise what users and search engines can expect to find on your webpage.

Contrary to popular belief, meta descriptions DO NOT directly influence how your website ranks. Google announced way back in 2009 that they do not use meta descriptions as a way of determining their ranking algorithm. However, it can play an important role in the number of users that click through to your websites when looking at search results.

Meta descriptions should provide a brief description of your web page contents. As of 2023, Google will overwrite these descriptions between 70-80% of the time if they deem other content on the page to be more relevant that what is supplied in the meta description.

There is a wide range of Technical SEO factors that affect how your website appears in the search engine results pages. Identifying, solving, and rectifying any on-site technical issues is an integral component of an effective campaign. Some of the technical SEO factors that we address with each website include (but not limited to):

• Website speed and page load time
• Hosting suitability
• HTTPS status and SSL security layer
• Sitemap
• Broken pages
• Broken internal links
• Broken backlinks
• Duplicate content issues (onsite + competitors)
• Structured data (schema mark-up)
• Robots.txt file settings
• Website crawl ability

… Just to name a few of the most common technical SEO issues that we address. In general, we will rectify any outstanding issues within the first month of your campaign. In exceptional circumstances, it may take a few months to fix all outstanding technical issues.

Not sure how Google My Business can benefit your business if you don’t have a physical location? Google My Business plays an important role in local SEO and is a great way to control your local visibility and reinforce your local online presence. In essence, GMB is the most prolific crowdsourced review site on the internet. Picking up from Yelp and TripAdvisor, GMB has the potential to provide huge reach for local businesses. Businesses who get started with an active and up to date GMB profile are deemed to be more trustworthy and will benefit from increased local visibility. Google reviews also play an important role in building trust and legitimacy with prospective clients.

Claiming your Google My Business Listing is an important first step in any successful SEO Sydney strategy. Optimising and updating your GMB listing can increase your chances of being featured in Google’s Snack Pack, Google Maps, and bolstering your online presence with improved rankings in the organic search results. Outside of the importance of Google My Business as an SEO ranking signal, the platform also builds trust with potential customers and allows businesses to communicate timely updates to a highly engaged audience. For businesses who have not yet claimed or configured their Free listing, we would highly recommend that you follow Google’s simple guidelines to claim and maintain your listing.

Whether you’ve worked to gain links in the past or this is your first time engaging an SEO Sydney Agency, we will work with your business to create foundational links that will dramatically improve your search engine visibility. In order to gain the trust of search engines like Google and instantly improve your search engine visibility, you need to have a wide range of links from a diverse range of websites.

Not all link building is created equally, and not all link building is effective. In fact, when not done correctly, link building can be detrimental to your search engine visibility. Here are a few factors to consider when building links for your website:

• The website traffic of the referring site
• The domain rating or authority of the referring site (think: page rank)
• The anchor text that is used in the referring link
• The number of outbound links on the referring page
• The trustworthiness and authoritativeness of the referring domain
• The age of the page where the link is located

The best way to think about link building is thinking about links like a reference that you receive for a job. Getting a job reference from someone in your department is helpful. However, getting a job reference from your manager or even the company director is going to yield more weight. During link building, we are always looking for those high level links that are going to pass the most authority and trust.

The initial stage of link building is about creating a diverse link profile that can then be complemented with high-quality, niche relevant guest posts from high-authority websites to build trust with search engines. Not all link building is the same – there are good links, and there are bad links. Any SEO company worth their salt should be able to clearly explain their link building strategy. SEO Companies who are not upfront about how they build links are likely engaging in black hat SEO tactics.

Citations are online references to a business that features the name, address, and phone number – usually referred to as NAP links within SEO circles. There are thousands of websites where you could potentially list your website – so, how do you know which ones are worth your time and effort. It is important to remember that not all citations are created equal. You can’t just blindly submit your website to every directory on your website and hope for great SEO results. In many cases, adding your business to the wrong directories can be deemed to be ‘spam’ by Google search engines and can, therefore, harm your search engine rankings.

We consider citations to be an important ranking factor for Local SEO. In fact, for new websites, we would highly recommend business citations because they can impact the way that Google search engines perceives your legitimacy and relevancy as a business. As the best SEO Agency Sydney has to offer, it is our job to know which directories and business citations are going to be beneficial for your business and which ones are not. We won’t add your business to every directory in your niche or area, instead, we focus on gaining citations are genuinely going to improve your search visibility and online reputation.

Writing and promoting high-quality guest posts for your website is one of the most effective off-site digital marketing SEO strategies that you can employ. By working with bloggers, writers, and niche relevant websites, we’ll supercharge your SEO efforts with highly-relevant guest posts on reputable websites. We’ll take care of everything from content strategy and content creation, to outreach, and then edits. Creating high-quality links for your website through guest posts (and other methods) is not a one-time effort. In order to maintain a natural link profile and strengthen your online marketing presence in search engines, it’s important to stagger these out over a period of months.

Social signals refer to any interactions that your website’s affiliated social media profiles (LinkedIn, Instagram, Facebook, YouTube, Pinterest etc.) receive on posts or content.

Google has gone back and forth on the value of social signals over the years, however, the latest data from last year shows that Google uses social signals as a quality indicator. This means that looking at the popularity of any affiliated social profiles can help Google to better understand authorship & popularity.

For SEO professionals, social signals are a contentious topic. However, to many (including our SEO team), the correlation is pretty clear; It is no coincidence that some of the strongest SEO performers also have a thriving social presence.

For your website, this means maintaining an active and consistent social presence – even when it’s not your main source of leads. A strong social media presence can also inadvertently help SEO efforts by attracting high-quality referral traffic which can, in turn, result in other off-site quality indicators such as backlinks.

Measuring the effectiveness of SEO starts (and finishes) with your monthly report. Before we start working on your website, we use Google analytics and Google search console data to establish baseline data figures for your website. As we advance, we will use this data to measure the effectiveness of our SEO Sydney services and your business growth.

There are more than enough SEO companies that will send you a generic, AI-generated SEO report at the end of each month. We don’t do things like that. Just like everything we do, we build custom solutions. Your customised SEO report is designed with your business and your individual KPIs in mind.

Each month presents its own unique set of challenges. Not every month will be a record-breaker and some months – we need to delve into the numbers to understand outcomes. If there is a month that does not live up to expectations – we are always accountable. We will review, interpret, and explain why things turned out the way they did. Unlike other SEO consultants in Sydney, we don’t bend your report to make it look like we are reinventing the wheel every month. The metrics that we use to measure growth (clicks, impressions, conversions) will always remain the same so that you can easily track your progress.

Your monthly SEO report is tailored to your unique business goals. However, as a rule of thumb, here are some of the measuring tools that we use in most SEO reports.

• Baseline traffic comparison
• Month on month traffic comparison
• Year on year traffic comparison
• Organic click-through rate
• Impressions that your website receives
• Organic clicks that your website receives
• Top website ranking pages (by value and traffic) on your site
• Top ranking keywords on your site
• Backlinks acquired
• Content added
• Deliverables that you can expect in your next billing period