189%
Average organic traffic increase in 12 months.
250+
Winning SEO strategies across 50+ industries.
100k+
Client keywords ranking on page 1.
40+
Five-star reviews from happy clients.
Award-Winning Sydney SEO Services
Full-service search engine optimisation services for Sydney businesses of all shapes and sizes.
Our 8 Step Sydney SEO Strategy
Every SEO campaign that we deliver is tailored towards the unique SEO requirements of that business. Whilst the deliverables and the scope of work will change, the essential elements of search engine optimisation remain the same.
Step 1: Initial Website Audit
An initial SEO audit of your website scrutinises current performance against SEO best practices for on-site, off-site, technical, and content performance.
Whether we are building an SEO strategy from scratch or refining your existing strategy, we always kick things off with an SEO audit of your website.
- During an initial SEO audit of your website, our Sydney SEO specialists to identifying the strengths, weaknesses, and opportunities that currently exist.
- We use a suite of third-party SEO tools including Ahrefs, Semrush, Screaming Frog, coupled with first-hand data from Google including Google Analytics 4 (GA4), Google Search Console, and Google Business (where relevant).
- This initial website audit equips us with the data to assess your current position in the market, draw baseline performance data, identify potential issues and quick-wins, and build a strategy that considers your current position and history.
Step 2: Keyword Research
Keyword research isn’t just about finding the keywords with the highest search volume in your niche.
Instead, keyword research is an opportunity to:
- Uncover valuable, revenue-generating search terms
- Identify how your ideal customer is searching
- Identify changing search behaviour and trends.
- Group & categorise keywords by intent & page
Our SEO specialists review hundreds of keywords before sorting them into clusters for your campaign. It’s essential that we plan out all potential keywords – both informational and transactional – before commencing on-page work.
Step 3: Technical SEO
Technical SEO sets the foundation for your SEO success.
We optimise the technical elements of your website that impact how users and search engines crawl and access your website.
We optimise for a complete range of technical factors including site:
- Site architecture
- Site security
- Page speed
- Mobile performance and responsiveness
- Site structure
- Content delivery and hosting, and much more.
Our team of technical SEO experts will audit, optimise, and implement (where applicable) technical SEO enhancements.
Step 4: On-Page SEO
On-site or on-page SEO ensures that your website is optimised for the most important on-site SEO ranking factors used by search engines to determine rankings.
Our on-page SEO checklist covers:
- Content quality
- Site architecture
- Content freshness
- URL structure
- Permalink structure
- Content helpfulness and quality assessments
- Media optimisation
- Internal link structure
- Menu structure, and much more.
On-page SEO sets the tone for your campaign and ensures that we have all on-site elements in place when adding content.
Step 5: Off-Page SEO
Off-site or off-page SEO refers to everything that happens off your website that impacts organic search performance.
Google (and other search engines) use off-site signals to determine the authority and trustworthiness of a website. Not only that, but we know that off-site SEO is essential for emerging search optimisation tactics including AEO/GEO. Our off-site strategy includes link building, brand mention building, link reclamation, PR style content to win high-quality organic links, listing and profile management, and much more. Everything is handled in-house – not outsourcing, no underhand black hat tactics.
Step 6: Content Writing
High-quality, authoritative content that provides value to users is the cornerstone of every successful SEO strategy.
As AI-written and assisted content continues to flood the web, high-quality human written content is winning the SEO race more than ever before. Our in-house team of SEO copywriters work to create content that ticks all of the essential SEO boxes whilst also matching your brand tone and voice. We create content that is original, meets Google’s E-E-A-T best practices, and creates real value for users.
Step 7: Reporting & tracking
Transparent, collaborative SEO reporting that goes beyond “standard” SEO metrics like clicks and impressions.
Our custom SEO reporting and goal tracking includes fully integrated event tracking across your website which is reported in GA4. We use advanced tracking and integration that makes it easy to track your SEO investment and link it with real business outcomes. Advanced reporting is configured in line with conversion goals to provide complete transparency.
Step 8: Ongoing Strategy
SEO is not a “set and forget” digital marketing strategy.
Search engine optimisation is an ongoing process. The companies that you see at the top of the search results in any industry or niche are there as the result of prolonged SEO efforts. Content updates, link acquisition, new content, testing and refinement of key pages, and changes to your strategy in line with algorithm and search behaviour changes are all key for long-term SEO success.
Why Choose Safari Digital?
Safari Digital is a local, award-winning SEO agency in Sydney with a uniquely collaborative approach to SEO services.
Speciality SEO agency: We are a speciality SEO agency. We don’t offer Meta Ads, Google Ads, or any other marketing services – we focus exclusively on delivering the best SEO services Australia has to offer.
Staffed by SEO professionals: We are staffed exclusively by SEO specialists. We don’t have a bloated accounts team or sales team. Our streamlined approach means that we spend less time “selling” SEO and more time implementing SEO best practices that drive results for our clients.
Transparent reporting: We provide transparent, upfront reporting tied to real business metrics. Our SEO reporting goes beyond traditional “SEO metrics” with advanced goal tracking configuration that provides visibility on the KPIs that matter for your business.
No lock-in contracts: We build every SEO campaign around a 12-month strategy and roadmap – but you are never locked into a long-term contract. We don’t rely on contracts to keep our customers on-board – we let our results do the talking.
Drive In-Bound Leads with SEO
SEO is the most powerful inbound marketing channel for almost any type of business. Unlike traditional marketing mediums where you are “reaching out” to customers, SEO is about meeting customers in the middle and providing answers to search queries. If you’re on this page, there’s a good chance you already know the value of search engine optimisation.
If we were to make an educated guess, you’re here for one of the following reasons:
It doesn’t matter whether you’re a new business or you’ve been working with an SEO company in Sydney for a while and you’re just not seeing the desired results. Our SEO experts have a penchant for reviewing websites and pinpointing what is holding them back. Whether it’s the result of an algorithm update or your strategy is stuck in the past – we can work with you to turn things around.
The Value of SEO for Your Sydney Business
Sydney isn’t just the most densely populated city in Australia – it’s also the most competitive search market in the country.
Whether you’re a local business in the Inner West or an enterprise-sized company in Sydney’s CBD – ranking at the top of the search results requires more than just an “SEO Setup” – it requires constant work and a proven SEO strategy.
A targeted SEO strategy provides:
24/7 search visibility: Get consistent, around-the-clock website traffic from organic search.
Qualified traffic: SEO isn’t just about winning traffic – it’s about winning the right traffic. An effective SEO strategy puts your business in front of qualified, “buy ready” customers.
Increase trust: Familiarity builds trust. With more than 70% of users completely disregarding paid ads, SEO delivers authority and trust that paid ads can’t compete with.
As the cost of paid advertising continues to climb – and consumers are increasingly turned off the overwhelming presence of ads – SEO provides a trustworthy and scalable way to reach your customers online. Investing in SEO in Sydney means reducing your reliance on paid marketing mediums and creating a long-term digital asset that continues to build brand awareness and deliver long-term ROI.
Empowering long-term growth and visibility where it counts.
The Workplace Gender Equality Agency (WGEA) is an Australian Government Agency charged with promoting and improving gender equality in Australian workplaces. Naturally, when they came to Safari Digital for help with promoting their organic search presence, this project was close to the heart of our team.
Frequently Asked Questions
What does an SEO agency do?
An SEO agency works to improve the organic visibility of a website by optimising the on-site, off-site, technical, and content of a website to increase rankings, trust, and visibility for relevant search terms.
An SEO agency acts as a conduit between your business and your customers by making your business visible in the organic search results. Your exact strategy will depend on your current position, business type, and goals.
What do SEO services include?
A typical SEO engagement includes keyword research, market research, competitor analysis, content writing, on-page optimisation, off-page SEO (link building), Google Business optimisation, and reporting and tracking – all aimed at expanding your reach and better understanding your customers.
Not all SEO agencies are equal, and not all services are the same. It’s important to work with an SEO agency that understands your business and implements a commercially focussed strategy that aligns with your businesses KPIs – not superficial SEO metrics.
Is it worth hiring an SEO agency?
Hiring an SEO agency means deferring to experts. Just like when you hire a plumber to fix your leaking taps, partnering with SEO ensures that you get faster results, avoid common SEO mistakes and pitfalls, and see long-term growth from search engine optimisation. The right SEO company (like Safari Digital) can significantly reduce your reliance on paid marketing and create a long-term digital asset for your business that continues to deliver results and build your brand in the long run.
How long does it take to see results from SEO?
SEO typically takes anywhere from three to nine months to start producing measurable results. The exact timeframe for SEO to “work” depends on your starting point.
If we are picking up from an already strong foundation or previous SEO work, then we can start to see results and growth in the first three months. Conversely, if we are building from scratch or taking over from a previously ineffective SEO strategy, then the timeline is likely to be closer to 6 to 12 months.
The slowest part of any campaign is the first three months where we are implementing foundational work. Ultimately, there is no “set time frame” – there is a whole host of variables that will affect your time to see results. After an initial review of your website and discovery call, we’ll provide you with an estimated timeframe based on previous work and experiences with similar websites.
How can I get my website cited in AI platforms?
Businesses can improve their chances of getting cited in LLMs by providing valuable resources, improving technical structure, and building authority – which sounds a lot like good SEO.
The Venn diagram between good SEO and AEO/GEO optimisation is significant. Many of the top companies that you see cited in your industry aren’t actively doing “AEO/GEO” – they’re doing search engine optimisation.
It’s also worth understanding that just like how Google, Bing, and other search engines have their own ranking algorithm, so too do different LLMs. Ranking well/getting cited in one LLM does not guarantee visibility in another. Some platforms (like ChatGPT) heavily skew towards established entities when selecting sources. Conversely, other platforms like Google’s own Gemini skews towards choosing brands who have more social proof and community feedback.
Our approach to content, structured data, and brand authority has changed over the last few years to help our clients get cited everywhere – not just in Google.
Why can’t I get an AI agent to do my SEO?
AI agents can be used to help with certain aspects of SEO such as reviewing data and analysing opportunities. But they still lack critical thinking and require human oversight from an SEO professional to keep them on the right track.
We get it, It sounds self-preserving. The reality is that AI agents aren’t capable of putting together an SEO strategy, writing your content, and building your authority – trust us, we’ve seen many businesses attempt it over the last few years. We’ve been outspoken about this for the last four years, but AI cannot and should not be writing your content. We’ve seen hundreds of brands tank their website traffic by “scaling” their output with AI generated content.
AI agents are tools, not strategists. We are transparent about how we do (and don’t) use AI in our workflows. We do not use them for content creation or ideation. We do use them to analyse large sets of data.
How much does SEO cost?
The cost of SEO services ranges from $1,500 per month to $10,000+ per month depending on business type and industry. Just like any professional service, the cost and quality of SEO services in Sydney can vary dramatically. It’s important to do your due diligence when comparing SEO quotes from different providers. The deliverables, inclusions, and experience of the SEO company that you choose play a significant role in determining the outcomes.
How competitive is SEO in Sydney?
To put it simply, Sydney is the most competitive SEO marketing in Australia.
With more than 20% of the country’s total population, Sydney is the most densely populated city in Australia. As a result, paid marketing costs are extremely high, which pushes businesses toward SEO. The knock-on effect is that most savvy businesses are already investing in SEO, which drives competition even higher.
After hundreds of campaigns, we’ve done the leg work to find out just how competitive SEO in Sydney really is. What we’ve found is that Sydney’s search competition and search demand are around 30% higher than any other major city in Australia, including Melbourne. There are exceptions of course, but as a general rule, Sydney is the most competitive SEO market in the country.
Where is your SEO team based?
Our SEO Sydney team is based right here in Sydney. Visit us in person at our office at Level 2/11 York St Sydney or setup a consultation via Zoom. If you’re not in Sydney, that’s no problem – work with companies right across Australia and SEA.
Who will manage my account?
We don’t have account managers. We are staffed exclusively by SEO professionals. You’ll consult directly with SEO Sydney specialists who work on your account and understand your business.
Do you offer any other marketing services?
No, sorry. We are a specialist search engine optimisation agency. Unlike other digital agencies in Sydney, we’re not trying to be a jack of all trades. Our single channel SEO focus means that we can spend more time testing, understanding, and implementing revenue-shifting SEO strategies for our clients.
Do you offer local SEO services?
Yes, we have extensive experience with local SEO campaigns in Sydney. We work with Sydney-based service-based businesses, as well as national service providers to create geo-targeted SEO strategies that drive local visibility.
How do you measure success from SEO?
Success from our SEO strategy is tied to key business growth metrics. Unlike other SEO agencies, we don’t simply report traffic and impressions as the key metrics for success. While both of these metrics are good indicators of growth, the goal is to increase enquiries, sales, and leads that align with your commercial objectives. We setup comprehensive tracking across your website and provide transparent reporting so that you can accurately measure the success of your SEO strategy.
SEO vs Google Ads – which is best?
It depends on your goals. Google Ads is a fast and effective way to drive traffic to your website. SEO, on the other hand, is a long-term digital marketing strategy that is more cost-effective and more scalable which makes it ideal for long-term growth. Many of our clients start by doing both Google Ads and SEO and will reduce their Google Ads spend over time as their SEO strategy begins to grow and drive leads.
Why should I choose Safari Digital for SEO in Sydney?
Safari Digital is a specialist SEO agency in Sydney. We don’t dabble in Meta, Google Ads, or any other form of marketing – we are SEO experts. Our single channel approach means that we spend more time, energy, and expertise mastering one craft rather than trying to juggle five or six different marketing channels. When you work with us, you’ll work directly with experienced SEO consultants with a proven track record of helping small to enterprise sized businesses in Sydney to grow.
Drop by our Sydney HQ on York Street, Sydney.
Want to chat SEO? Come by our office at 2/11 York Street Sydney and meet the Safari Digital team in person.
Address
Level 2/11 York St Sydney
Phone
(02) 8006 9002
hello@safaridigital.com.au
Hours
Mon-Fri: 8am – 5.30pm
What our clients say about us.
Liam provided us with exceptional customer service! He was attentive, knowledgeable and went above and beyond to provide us with genuine advice and a straightforward solution that was incredibly helpful.
Safari Digital has been our top SEO choice during the last 10 years of our business existence. We've greatly value our partnership and appreciate the knowledge and expertise the Safari Digital team.
Safari Digital have been awesome. I've worked with several other SEO companies over the years, and Safari Digital have been far and away the best for results, communication, and overall experience. Highly recommend.
We've been with Safari for almost 2 years and have to say the service, attention and, most importantly their results have been nothing short of exceptional. We are so happy with our decision to work with them, and would highly recommend them to anyone looking for an SEO agency!
Safari Digital were amazing to work with and were able to really improve our SEO. Liam was so knowledgeable and always willing to go the extra mile for us.
Great company to work with – fantastic output for a very affordable rate. We're a few months into our partnership and have seen great results so far. No-nonsense, upfront and honest.
Finally an SEO company that can deliver promised results. What a breath of fresh air!!! Thanks Liam, Breanna, and the rest of the team for the quality of work that you have done for our companies.
Excellent team achieving fantastic results. Great communication. Thank you Breanna
We've had an amazing experience working with Safari. Liam, Breanna, and the team are very knowledgeable and skilled in their field. They're always quick to understand our challenges and provide detailed and actionable advice every step of the way.
Find long-term success with Sydney’s leading SEO team.
When you choose Safari Digital, you are choosing to work with dedicated Sydney-based SEO experts who are invested in the long-term success of your business. Our dedicated in-house SEO team takes the time to understand your market and competitors to formulate an SEO strategy that funnels qualified leads to your website. Because we’re SEO experts, we can dedicate 100% of our time and energy to staying ahead of the latest trends and updates and delivering future-proof search engine optimisation solutions.
Safari Digital vs. Generalist Digital Marketing Agency
There is no shortage of digital marketing agencies in Sydney that offer search engine optimisation as an ‘additional’ service. Whilst anyone can offer SEO services, not everyone has the capacity, resources, or knowledge to deliver results for your business.
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