The SEO Sydney Experts
Work with an SEO Company invested in the long term success of your business.
Are you looking for an SEO Company in Sydney that delivers real results? Finding a trustworthy and reliable digital marketing company in Sydney is hard work. The SEO Sydney market is full of SEO experts claiming to have the secret formula for first page results. In an industry overrun by ‘experts’ and ‘gurus’ claiming to have the secret to SEO success, how do you find an SEO agency that actually knows what they’re on about?
Safari Digital SEO Agency Sydney is run by dedicated search engine optimisation specialists who work with small to large businesses to improve organic reach through our SEO services. We do not do Google Ads, Facebook Marketing, or any other digital marketing service – we only do SEO. We don’t dabble or do things by halves – Safari is a dedicated SEO company in Sydney that understands how to get you to the first page of Google for relevant, revenue-generating search terms.
Our approach to search engine optimisation (SEO) services is always evolving. Google’s algorithm is continually changing, which means that we are constantly learning and adapting. There are hundreds of different factors that determine how your website appears on Google – our job is to understand what these mean for our clients. With so many factors at play, it makes sense to work with a dedicated team of SEO experts who live and breathe SEO marketing.
Delivering the best SEO services Sydney has to offer means focussing on return on investment (ROI), not just traffic. We’re not interested in getting your website to page one of Google for search terms for the sake of making your end-of-month report look good. We focus our search marketing efforts towards those lucrative keywords and search terms that are going to increase your visibility, organic traffic, and generate high-quality leads for your business.
Why Partner with Safari Digital SEO Agency Sydney?
Safari Digital is an ROI driven SEO Company in Sydney leveraging competitor research, performance data, and years of experience to develop SEO strategies that facilitate growth. We’ve been doing SEO for a long time, and we know how to generate meaningful traffic that is going to generate leads, sales, and dramatically increases your brand awareness.
We are a passionate team of Sydney SEO Consultants who will work directly with your in-house team of online marketing specialists or independently to develop and implement your SEO strategy. We don’t hide behind account managers, exaggerate traffic projects, or empty promises – you’ll deal with one SEO expert for every step of the way. We care about facts, figures, and getting you a substantial return on your investment.
Working with Safari Digital SEO Agency Sydney, your business will gain all of the benefits of an in-house team of SEO Sydney experts, without the responsibility and cost required to keep them on the books full-time. Our search engine optimisation campaigns typically run for 9-12 months and are sometimes cut-short because our clients cannot scale quickly enough to cope with the influx of business.
Our SEO Strategy
Proven SEO Sydney strategies that will withstand the test of time
Start Your Free Consultation
Use the contact form below to schedule an initial consultation with Safari Digital SEO. We’ll examine your current position and show you exactly how we can get you to where you want to be with a customised SEO campaign.
Frequently Asked Questions About SEO Sydney
Our Strategy for SEO Sydney
Search Engine Optimisation is the most powerful way to drive sustainable, scalable traffic to your website. We want to help your business climb through the Google search engine results pages to improve your visibility, organic traffic, and leads. We use sustainable, time-tested SEO strategies that put you in front of your target audience when they are searching for your goods or services.
If you’re on this page, chances are you were searching for ‘SEO Sydney’. That means that you stumbled across this page using the power of organic digital marketing. You see, it’s no coincidence that we’re at the top of the SEO results in Sydney. By targeting keywords, optimising site content, and focussing on those offsite activities that can improve organic visibility, we have put Safari Digital right at the top of the SEO results in Sydney. We don’t do social media marketing or any paid advertising – if you’re on this page, we’re doing something right for our own online presence.
Think about it like this, if we can rank for one of the most competitive keywords in the country, just imagine what we could do for your business. There are plenty of SEO consultants claiming to have the ‘secret formula’ for achieving first page SEO results and improving your online presence. The easiest way to spot those who know what they are doing from those who don’t is to see where they rank in Google for their own keywords. If they can’t even put their own business on the first page of Google, what chance do they have with yours? Do you really think they are going to put in the effort for their own website if they don’t even do it for their own? Of course not. The SEO company that you work with should be on page one of Google for their own target keywords – if you’re seeing their paid ads with Social Media Marketing or Google – they’ve probably got an idea how to deliver effective SEO services for their clients.
What makes us the best SEO Agency Sydney has to offer? We spend all of our time keeping up to date with the latest trends and changes in search marketing. That means that we are able to dissect your competition and understand exactly what you need to beat your competition, grow your online presence and stay ahead of any Google algorithm changes. We practice what we preach. In order to outrank your competitors, you need to work with a team of Sydney SEO consultants who know what it takes to put your business at the top of the free SEO results for the long term.
SEO is far more competitive than it was five years ago. In 2020, there are thousands of local and international websites who are all vying to get first page rankings for the same keywords as you. At Safari Digital SEO Company, we believe that getting to the first page of Google isn’t rocket science. In fact, it just requires a lot of hard work from our end – you can put your feet up and relax. SEO is a repeatable process that can be carried out irrespective of your niche, target market or location. It doesn’t matter if you’re a plumber, mechanic, e-commerce business or any product or service related industry, we tweak our SEO strategies to outrank and outperform your competitors. Our SEO experts employ proven SEO strategies that will skyrocket your website ranking, dramatically increase impressions, page clicks, and leads for your business.
There is a good chance that most of the pages that you see on page 1 of Google for your relevant search terms are there because they’ve worked with a Sydney SEO consultant in the past. The good news is, just because you start a campaign after your competitor doesn’t mean that you can’t outrank them. Google is always indexing, scanning, and ranking pages to best serve their users. Google doesn’t give any preference to websites based on how long they have been around or their previous website ranking position. Google is loyal to providing the best experience for their users – not to businesses. If you want to stay ahead of your competitors you need to create content that is better than your competition.
Search engine optimisation SEO is the smartest way to drive highly motivated leads to your business. Appearing at the top of Google for the right search terms at the exact moment that your potential customers are searching for them is the most effective way to drive qualified leads. SEO is different to traditional outreach marketing, instead of reaching out to customers and persuading them to consider your product or service, SEO means that your business only appears to customers who are interested in your business.
If you are looking for a way to expand your reach and attract new customers in Sydney, you need to work with a team who knows how to get the job done. Unlike traditional pay per click (PPC) online marketing through Google AdWords or Facebook Marketing, the long term SEO results that you get from our services will continue to work for your business for months and years to come. The best SEO service will continue to expose your business to new customers and new possibilities long after you have paid your final invoice.
We believe that sustainability is the key to delivering growth. There is no point in employing black hat tactics that return an immediate result but cause long term harm to your business. Instead, we focus exclusively on white hat strategies that help your business to increase Google search visibility in a natural and scalable way. We will implement measurable, effective SEO techniques that drive long term organic traffic for your website. We don’t take pride in getting your business to the top of Google for irrelevant search terms, we take pride in delivering a significant return on investment. Irrespective of whether you are a small business or large business, the SEO strategy remains the same. Your custom SEO audit will help us to uncover your most valuable key phrases and make sure your website appears on the first page when prospective customers are searching for them. We want to get your business to #1 for key terms that are going to propel your business forward.
Our SEO Sydney Blueprint for Growth
Want to know how we appeared on page 1 of Google for our most relevant search terms and how we can do the same for you? Here are some of the ingredients that helped us reach page 1 in Google and how we employ those same strategies for each of our clients to explode their visibility in the search engines. As we said above, SEO is a repeatable process that can be used to drive traffic for your business. The key to success is understanding your competition, what your most lucrative keywords are and how we can use data to outperform your competition.
These are just some of the most fundamental aspects of the SEO strategy that we employ when working with businesses.
On-Site SEO Factors
On-site SEO or On-Page SEO involves optimising elements of your website and their pages in order to improve your organic search rankings. In simple terms, on-site SEO is a process that involves fine-tuning different aspects of your website so that search engine robots can easily crawl them and interpret the content, structure, and information on your website. At Safari Digital, it is our job to create content and optimise your website in a way that allows search engines to easily crawl and understand everything on the page. In addition to creating SEO friendly content, it’s also critical to create content that users genuinely want to read. There is no point creating SEO rich content that’s easy for search engine bots to crawl but impossible (and unenjoyable) for users to read.
Getting the on-page SEO right is the first step to improving your organic search visibility. Before we start looking at those off-page elements that will skyrocket your rankings, our SEO experts will ensure you have laid the foundations with effective on page SEO practices.
Page Titles Matter
Think of page titles as the chapter names in books. When search engine robots scan your website, the first thing that they will pick-up is the page titles on each webpage. They provide a strong indicator as to what is going to be on the rest of the page. Let’s say you’re writing a blog article about ‘Red Apple’s’, naturally, you want the page title to include that keyword. If your page title is ‘Green Apple” or something similar, Google is not going to get an excellent idea of what to expect on the rest of the page. Page titles need to clearly communicate what readers can expect to find on a webpage.
On Page Content Counts
We hardly need to say it, but the content that you have on a webpage plays an important role in how your website ranks. A study from Backlinkio indicated that the average content length for page 1 results on google was 1890 words. Imagine that, 1890 words for 100s or even thousands of pages of content on your website – sounds like a daunting task, doesn’t it? We understand how to get the most out of the content that you create. That means that we will work with your business to create a transferrable content strategy that can be retained across many pages of your website without being penalised (or losing ranking potential) because of duplicate content creation issues. We work with your large, medium, or small business to create a sustainable SEO model that you can continue to use as your business grows and expands.
Internal Link Structure
You’ve probably heard of backlinks, but did you know that the links between the pages on your website play an important role in how search engine robots understand your content. We would highly recommend internal linking as a way to create a ‘hierarchy’ for your website whereby Google can understand what the most important content on your website is. We’ll create an internal link structure that will ensure that your most important content appears at the top of the free SEO results for the long term. We’ll also ensure that you are not creating any confusion or conflict of interest with an untidy or unclear link structure.
Contrary to popular opinion, meta descriptions don’t actually play any factor in where your website appears in the search engine rankings. Google announced way back in 2009 that they do not use meta descriptions as a way of determining their search engine ranking algorithm. However, meta descriptions do play an important role in encouraging users to click through from the search engine results pages to your website. We’ve worked with several businesses in the past who have seen a dramatic increase in click-through rate and website traffic from the search results just by tweaking their meta descriptions.
Local SEO Strategy
Local search engine optimisation is much the same as regular SEO, only with an added emphasis on having your business appear to customers who are in the same area as your business. You don’t have to have a physical storefront or office to benefit from a Local SEO consultant. Just by using your city and the names of your serviced areas in your content you can dramatically improve the quality of website traffic that you are receiving. Local SEO is one of the most under-utilised areas of search engine optimization which means that there are huge opportunities for small business and medium businesses to outrank their more established (and larger) rivals for highly lucrative search terms. As of 2020, more than 80% of searches that take place on Google contain a keyword that emphasis the location. If you’re not targeting your local market, you are missing out on some of the most lucrative website traffic on google.
Off-page SEO or Off-site SEO as it is commonly known refers to the external factors that will affect the search engine visibility of your website. Google uses hundreds of different factors when determining where it will rank websites in search engine results. Optimising your website for off-page search engine optimization involves creating a profile for your business all across the web that improves its trustworthiness, popularity, and relevance. When you think of off-page SEO, think of it as a process whereby you are gaining approval from other reputable websites from around the web. Just like a reference on your website, having another website vouch for your validity and reliability is a sure-fire way to improve your organic visibility.
Google My Business
Not sure how Google My Business can benefit your business if you don’t have a physical location? Google My Business plays an important role in local SEO and is a great way to control your local visibility and reinforce your local online presence. In essence, GMB is the most prolific crowdsourced review site on the internet. Picking up from Yelp and TripAdvisor, GMB has the potential to provide huge reach for local businesses. Businesses who get started with an active and up to date GMB profile are deemed to be more trustworthy and will benefit from increased local visibility.
Whether you’ve worked to gain links in the past or this is your first time, we will work with your business to create foundational links that will dramatically improve your search engine visibility. In order to gain the trust of search engines like Google and instantly improve your search engine visibility, you need to have a wide range of links from a diverse range of websites. The initial stage of link building is about creating a diverse link profile that can then be complemented with high-quality, niche relevant guest posts from high-authority websites to build trust with search engines. Not all link building is the same – there are good links, and there are bad links. Any SEO company worth their salt should be able to clearly explain the heir link building strategy. SEO Companies who are not upfront about how they build links for their clients should be treated with a wide berth.
Citations are online references to a business that features the name, address, and phone number – usually referred to as NAP links within SEO circles. There are thousands of websites where you could potentially list your website – so, how do you know which ones are worth your time and effort. It is important to remember that not all citations are created equal. You can’t just blindly submit your website to every directory on your website and hope for great SEO results. In many cases, adding your business to the wrong directories can be deemed to be ‘spam’ by Google search engines and can, therefore, harm your search engine rankings.
We consider citations to be an important ranking factor for Local SEO. In fact, for new websites, we would highly recommend business citations because they can impact the way that Google search engines perceives your legitimacy and relevancy as a business. As the best SEO Company in Sydney, it is our job to know which directories and business citations are going to be beneficial for your business and which ones are not. We won’t add your business to every directory in your niche or area, instead, we focus on gaining citations are genuinely going to improve your search visibility and online reputation.
Writing and promoting high-quality guest posts for your website is one of the most effective off-site SEO strategies that you can employ. By working with bloggers, writers, and niche relevant websites, we’ll supercharge your SEO efforts with highly-relevant guest posts on reputable websites. We’ll take care of everything from content strategy and content creation, to outreach, and then edits. Creating high-quality links for your website through guest posts (and other methods) is not a one-time effort. In order to maintain a natural link profile and strengthen your online marketing presence in search engines, it’s important to stagger these out over a period of months.
Let’s Pave Your Road to Organic Visibility
You don’t need to be at the top of the search engine results pages for every keyword in your niche – you just need to be there for the right ones. Our SEO Sydney agency services will help your business to identify opportunities for growth by targeting your most lucrative keywords. We’ll harness years of experience in the industry to understand exactly what your target market is searching for on Google and ensure that your business shows up at the right time.
Call us on (02) 8006 9002 or fill out the contact form below to find out how an SEO expert can take your business to the next level.
Get in Touch
What are you waiting for? Our team is ready to work with you to create a customised SEO strategy that will inundate your business with high-converting leads.