The SEO Sydney Experts
More traffic than Parramatta Road at 5.30pm on a Friday – We’ll change the way you think about SEO.
Looking for an SEO Agency in Sydney who deliver on their first page promise? Finding a trustworthy and reliable digital marketing agency in Sydney is hard work. Afterall, there’s no shortage of Sydney SEO consultants promising ‘first page results’. In an industry that is built on everyone claiming to have the secret to SEO success, how do you find someone who actually knows what they’re on about?
Safari Digital is a dedicated SEO agency working with small to large businesses to improve their organic reach through search engine optimisation. If you’re looking for AdWords Management or Facebook Advertising, you’re in the wrong place. But if you’re looking for a company that really understands who to get your website on Page 1 of Google, you’re in the right place
The way that we approach SEO has been refined over years of experience. Google’s algorithm is constantly changing and we’re constantly learning. There are over 200 different factors that influence how your website appears on Google – it’s our job to understand every single one of them. With so many factors at play, it makes sense to work with a dedicated Sydney experts who live and breathe SEO.
Everything that we do is geared towards ROI. We can get you onto page 1 of Google for thousands of low search volume keywords overnight, but we’d rather focus on those lucrative ones that are going to flood your business with high quality leads. We don’t care about making ourselves look good in end of month reports – we want to help your business to grow.
What Makes Us Different?
Safari Digital is an ROI driven Sydney SEO agency that leveraging competitor research, performance data, and years of experience to develop SEO strategies that facilitate growth. We’ve been doing SEO for a long time and we know how to generate meanigful traffic that is going to generate leads, sales, and dramatically increase your brand awareness.
We’re passionate Sydney SEO Consultants who will work directly with your in-house team of marketing specialists or independtly to develop and implement your SEO strategy. We don’t hide behind account managers, exaggerate traffic projects, or empty promises – you’ll deal with one SEO expert for every step of the way. We care about facts, figures, and getting your a substantial return on your investment.
By working with Safari Digital SEO Sydney, you get all of the benefits of an in-house SEO expert without the responsibility of a dedicated in-house SEO team. Our SEO campaigns typically last anywhere from 6 to 12 months depending on the competition and age of your business. Once we’ve got you to the point where you have a steady stream of leads, we’ll finish your campaign.
Our SEO Strategy
Proven SEO strategies that will withstand the test of time
Start Your Free Consultation
Use the contact form below to schedule an initial consultation with Safari Digital SEO. We’ll examine your current position and show you exactly how we can get you to where you want to be with a customised SEO campaign.
How We Get Results for Our Sydney Clients
How Our SEO Sydney Strategy for Growth
Search Engine Optimisation is the most powerful way to drive sustainable, scalable traffic to your website. We want to help your business climb through the search engine results pages to improve your visibility, traffic, and leads.
If you’re on this page, chances are you were searching for ‘SEO Sydney’. That means that you stumbled across this page using the power of search engine optimisation. You see, it’s no coincidence that we’re at the top of the search results in Sydney. By targeting keywords, optimising site content, and focussing on those offsite activities that can improve organic visibility, we have put Safari Digital right at the top of the search results in Sydney.
If we can rank for one of the most competitive keywords in the country, just imagine what we could do for your business. There are plenty of consultants claiming to have the ‘secret formula’ for achieving first page results. The easiest way to spot those who know what they are doing from those who don’t is to see where they rank in Google for their own keywords. If they can’t even put their own business on the first page of Google, what chance do they have with yours? Do you really think they are going to put in the effort for their own website if they don’t even do it for their own? Of course not.
We practice what we preach. In order to outrank your competitors, you need to work with a specialised team who know what it takes to put your business at the top of the search engine results. Because we are a dedicated SEO Sydney Agency, we spend all of our time keeping up to date with the latest trends and changes in search marketing. That means that we are able to dissect your competition and understand exactly what you need to beat your competition and stay ahead.
SEO is far more competitive than it was five years ago. In 2019, there are literally thousands of local and international websites who are all vying for the #1 rank for the same keywords as you. At Safari Digital, we believe that getting to the first page of Google isn’t rocket science. In fact, it just requires a lot of hard work from our end – you can put your feet up and relax. SEO is a repeatable process that can be carried out irrespective of your niche, target market or location. It doesn’t matter if you’re a plumber, mechanic, e-commerce business or any product or service related industry, we know how to get you to the top. We employ a proven strategy that will skyrocket your ranking, dramatically increase impressions, page clicks, and leads for your business.
There is a good chance that most of the pages that you see on page 1 of Google for your relevant search terms are there because they’ve worked with an SEO consultant in the past. The good news is, just because you start an campaign after your competitor doesn’t mean that you can’t outrank them. Google is always indexing, scanning, and ranking pages to best serve their users. That means that Google doesn’t give any preference to websites based on how long they have been around or their previous ranking. Google is loyal to providing the best experience for their users – not to businesses. If you want to stay ahead of your competitors you need to create content that is better than your competition.
Search engine optimisation is the smartest way to drive highly motivated leads to your business. Appearing at the top of Google for the right search terms at the exact moment that your potential customers are searching for them is the most effective way to drive qualified leads. SEO is different to traditional outreach marketing, instead of reaching out to customers and persuading them to consider your product or service, SEO means that your business only appears to customers who are interested in your business.
If you are looking for a way to expand your reach and attract new customers in Sydney, you need to work with a team who knows how to get the job done. Unlike traditional pay per click (PPC) marketing through Google AdWords or Facebook Marketing, the results that you get from search engine optimization will continue to work for your business for months and years to come. SEO will continue to expose your business to new customers and new possibilities long after you have paid your final invoice.
We believe that sustainability is the key to delivering growth. There is no point in employing black hat tactics that return an immediate result but cause long term harm to your business. Instead, we focus exclusively on white hat strategies that help your business to increase search visibility in a natural and scalable way. We will implement measurable and scalable SEO techniques that drive long term traffic for your website. We don’t take pride in getting your business to the top of Google for irrelevant search terms, we take pride in delivering a significant return on investment. We want to get your business to #1 for key terms that are going to propel your business forward.
What Makes Content Rank on Google?
The most important thing to know about search engine optimisation is that it is always changing. Nothing is ever where you left it, and as a result, you need to stay on top of your search presence in order to outrank and outperform your competition. SEO Sydney is always changing, as a dedicated SEO agency it’s our job to understand the latest search algorithm changes and how they affect the way that content is ranked in Google.
Moz released a study in 2017 that stated that on page keyword usage was the most important on-site ranking factor when determining where your website will appear in the search results. That means conducting proper keyword research and implementing it across your relevant landing pages is going to noticeably impact how your website appears in the search results. Understanding keyword trends, keyword difficulty scores, keyword intent, and competitor keyword usage is all part of the service. When you work with Safari Digital you’ll be working with a team of experts who understands how content can be used to drive your business goals.
Our SEO Sydney Blueprint
Want to know how we appeared on page 1 of Google for our most relevant search terms and how we can do the same for you? Here are some of the ingredients that helped us reach page 1 for Google and how we use them with every client that we work with. As we said above, SEO is a repeatable process that can be used to drive traffic for your business. The key to success is understanding your competition, what your most lucrative keywords are and how we can use data to outperform your competition.
These are just some of the most fundamental aspects of the strategy that we employ when working with businesses.
On-site SEO or On-Page SEO involves optimising elements of your website and their pages in order to improve your organic search rankings. In simple terms, on-site SEO is a process that involves fine-tuning different aspects of your website so that search engine robots can easily crawl them and interpret the content, structure, and information on your website. At Safari Digital, it is our job to create content and optimise your website in a way that allows search engines to easily crawl and understand everything on the page. In addition to creating SEO friendly content, it’s also critical to create content that users genuinely want to read. There is no point creating SEO rich content that’s easy for search engine bots to crawl but impossible (and unenjoyable) for users to read.
Getting the on-page SEO right is the first step to improving your organic search visibility. Before we start looking at those off-page elements that will skyrocket your rankings, we first need to get everything on your site right.
Page Titles/Title Tags
Think of page titles as the chapter names in books. When search engine robots scan your website, the first thing that they will pick-up is the page titles on each webpage. They provide a strong indicator as to what is going to be on the rest of the page. Let’s say you’re writing a blog article about ‘Red Apple’s’, naturally, you want the page title to include that keyword. If your page title is ‘Green Apple” or something similar, Google is not going to get a very good idea of what to expect on the rest of the page. Page titles need to clearly communicate what readers can expect to find on a webpage.
We hardly need to say it, but the content that you have on a webpage plays an important role in how your website ranks. A study from Backlinkio in 2016 indicated that the average content length for page 1 results on google was 1890 words. Imagine that, 1890 words for 100s or even thousands of pages of content on your website – sounds like a daunting task doesn’t it? We understand how to get the most out of the content that you create. That means that we will work with your business to create a transferrable content structure that can be retained across many pages of your website without being penalised (or losing ranking potential) because of duplicate content. We work with your business to create a sustainable SEO model that you can continue to use as your business grows and expands.
Internal Link Structure
You’ve probably heard of backlinks, but did you know that the links between the pages on your website play an important role in how search engine robots understand your content. Internal linking provides a ‘hierarchy’ for your website whereby Google is able to understand what the most important content on your website is. We’ll create an internal link structure that will ensure that your most important content appears at the top of the search results. We’ll also ensure that you are not creating any confusion or conflict of interest with an untidy or unclear link structure.
Meta Descriptions don’t actually play any factor in where your website appears in the search engine rankings. Google announced way back in 2009 that they do not use meta descriptions as a way of determining their search engine ranking algorithm. However, meta descriptions do play an important role in encouraging users to click through from the search engine results pages to your website. We’ve worked with a number of businesses in the past who have seen a dramatic increase in click-through rate and website traffic just by tweaking their meta descriptions.
Local SEO Strategy
Local search engine optimisation is much the same as regular search engine optimisation, only with an added emphasis on having your business appear to customers who are in the same area as your business. You don’t have to have a physical storefront or office to benefit from a Local SEO consultant. Just by using your city and the names of your serviced areas in your content you can dramatically improve the quality of traffic that you are receiving. Local SEO is one of the most underutilised areas of search engine optimization which means that there are huge opportunities for small and medium businesses to outrank their more established (and larger) rivals for highly lucrative search terms. As of 2019, more than 80% of searches that take place on Google contain a keyword that emphasis the location. If you’re not targetting your local market, you are missing out on some of the most lucrative traffic on google.
Off-page SEO or Off-site SEO as it is commonly known refers to the external factors that will affect the search engine visibility of your website. Google uses more than 200 different factors when determining where it will rank websites in search engine results. Optimising your website for off-page SEO involves creating a profile for your business all across the web that improves its trustworthiness, popularity, and relevance. When you think of off-page SEO, think of it as a process whereby you are gaining approval from other reputable websites from around the web. Just like a reference on your website, having another website vouch for your validity and reliability is a sure-fire way to improve your organic visibility.
Google My Business
Not sure how Google My Business can benefit your business if you don’t have a physical location? Google My Business plays an important role in local SEO and is a great way to control your local visibility and reinforce your local presence. In essence, GMB is the most prolific crowdsourced review site on the internet. Picking up from Yelp and TripAdvisor, GMB has the potential to provide huge reach for local businesses. Businesses with an active and up to date GMB profile are deemed to be more trustworthy and will benefit from increased local visibility.
Whether you’ve worked to gain links in the past or this is your first time, we will work with your business to create foundational links that will dramatically improve your search engine visibility. In order to gain the trust of Google and instantly improve your search engine visibility, you need to have a wide range of links from a diverse range of websites. The initial stage of link building is about creating a diverse link profile that can then be complemented with high-quality, niche relevant guest posts from high-authority websites.
The first thing that you need to know about business citations is that not all citations are created equal. You can’t just blindly submit your website to every directory on your website and hope for great results. In many cases, adding your business to the wrong directories can be deemed to be ‘spam’ by Google and can, therefore, harm your search engine rankings. As a dedicated SEO Sydney company, we know which directories and business citations are going to be beneficial for your business and which ones are not. We won’t add your business to every directory in your niche or area, instead, we focus on gaining citations are genuinely going to improve your search visibility and online reputation.
Writing and promoting high-quality guest posts for your website is one of the most effective off-site SEO strategies that you can employ. By working with bloggers, writers, and niche relevant websites, we’ll supercharge your SEO efforts with highly-relevant guest posts on reputable websites. We’ll take care of everything from content creation, to outreach, and then edits. Creating high-quality links for your website through guest posts (and other methods) is not a one-time effort. In order to maintain a natural link profile and strengthen your online presence, it’s important to stagger these out over a period of months.
Let’s Pave Your Road to Organic Visibility
You don’t need to be at the top of the search engine results pages for every keyword in your niche – you just need to be there for the right ones. Our SEO Sydney services will help your business to identify opportunities for growth by targeting your most lucrative keywords. We’ll find out exactly what your target market is searching for on Google and ensure that your business shows up at the right time.
Call us on (02) 8006 9002 or fill out the contact form below to find out how an SEO expert can take your business to the next level.
Get in Touch
What are you waiting for? Our team is ready to work with you to create a custom SEO strategy that will inundate your business with high-converting leads.