SEO Sydney

There are hundreds of SEO agencies in Sydney, all vying for your business. All of them are making big promises, claiming to be the best SEO company Sydney has to offer. So then, why should you consider Safari Digital for your Sydney SEO campaign? Here are four good reasons why we are the SEO Sydney-based companies trust:

2023 AFR Fast Starters: In 2023, we were recognised by the Australian Financial Review as the #39 fastest-growing new company in Australia and the fastest-growing new SEO Agency in Australia. We are a growing business (just like you) that has used SEO to reach new clients. All of our clients find us through our own SEO strategy, and we can do the same for you.

250+ Success SEO Partnerships: Over the last five years, we have partnered with over 250+ businesses across Sydney and Australia to deliver ROI-first SEO solutions. In that time we have worked with clients across countless different industries. There is a good chance that we already know your industry and your space very well.

Real Reviews & Client Testimonials: Sure, we don’t have hundreds of questionable reviews like some other SEO agencies and digital marketing gurus in Sydney. But we do have real, vetted reviews from happy clients, including Government Agencies like the Workplace Gender Equality Agency (WGEA) and the Australian Institute of Criminology (AIC).

We Deliver Lasting Results: We don’t just tell you what to do; we do it for you. Unlike other SEO agencies in Sydney, we won’t send you a big checklist of items and leave you to your own devices. We develop, implement, and monitor your SEO strategy and deliver real results for your Sydney-based business.

SEO in Sydney is incredibly competitive. With over 700,000 registered businesses in Sydney and 97% of users turning to search engines to connect with local businesses, SEO is an important marketing channel for building credibility and trust in a crowded marketplace. As more businesses continue to enter your niche, the competition for Google Ads and other paid marketing channels continues to grow.

SEO marketing provides a free, scalable marketing channel to reach your target audience and ensures that you are not relying on increasingly expensive paid advertising to reach customers in Sydney.

SEO vs. Google Ads – which is better for your business?

It depends on your goals. Google Ads is a great way to build immediate visibility and awareness for your business. A good Google ads consultant can have you set up and generate leads in a matter of a few days. On the other hand, SEO marketing is a long-term strategy that can take 3-6 months to begin showing results.

Our clients will often invest concurrently in Google Ads and SEO when they are starting out. Our goal as an SEO Sydney agency is to help them reduce their reliance on paid marketing and slowly reduce their spend as their SEO starts to pick up. SEO is more scalable and, once it’s up and running, a more cost-effective marketing channel for most businesses – but it does take time to show results.

SEO is a long-term digital marketing strategy intended to build a sustainable funnel of leads for your business. Unlike PPC marketing, which is “reactive”, SEO is a long-term strategy that takes time to build. SEO requires a roadmap that considers where you are now and all of the checkpoints or tasks (on-site, off-site, technical, content) that must be completed to get you to your end destination.

The path you take will continue to evolve as user behaviour and search algorithms evolve. Still, the destination you are striving for will remain clear and unchanged. Short-term marketing delivers quick wins, and long-term strategies (like SEO) ensure long-term business success.

Depending on your current position in the market and previous SEO activity, it can take anywhere from 3-6 months to start seeing results from SEO. In some cases, it can take longer or shorter to see results from SEO – it will depend entirely on the unique position of your website. We are notoriously conservative in our estimates and timeframes for our clients.

There are plenty of SEO agencies that will over-promise and underdeliver. However, that’s not really our style. Once we conduct an initial audit of your website and understand your goals, we will be able to provide you with a rough timeline for goals based on previous, similar campaigns that we have done.

There is no such thing as guaranteed SEO results. Google even warns businesses to be careful of SEO consultants that guarantee results in their official documentation:

“If they guarantee you that their changes will give you first place in search results, find someone else.”

An effective Sydney SEO strategy will address your website’s technical, on-site, off-site, and content elements to improve organic search visibility. The goal is to identify how your ideal customers search to find the goods or services you offer and then reverse-engineer an SEO strategy that puts you in front of them at the right time.

Technical

• Website structure and site architecture
• Website accessibility and crawlability
• Mobile-friendliness with an emphasis on mobile-first indexing
• Structured data/schema markup
• Merchant centre optimisation (where applicable)

On-Page

• Comprehensive keyword research and strategy
• On-page content optimisation
• Menu optimisation and content structure
• Meta data optimisation
• URL structure and site hierarchy

Off-Page

• Link building
• Content syndication
• PR-style link building
• Brand mention monitoring
• Google Business optimisation (where applicable)

Content

• Informational content that builds trust
• Transactional content that aligns with the conversion funnel
• Competitor content research
• Valuable, informative, human-written content

Our SEO services in Sydney include on-site, off-site, technical, and content – the four pillars of search engine optimisation. Our in-house team will work with you to deliver a comprehensive, end-to-end SEO strategy that improves your search engine visibility by addressing all of the on-page, off-page, technical, and content factors that contribute to your overall SEO success.

Unlike other SEO consultants in Sydney, we do not send you a checklist of tasks to do yourself. We come up with the strategy and implement it for you – you don’t need to do any of the actual implementation yourself. If you have a particularly complex website or an in-house team of developers, then we may need to work with your developer to implement certain technical and content updates to your website.

The cost of Sydney SEO services ranges from $1,400 per month (+ GST) for small businesses in non-metro locations to $10,000+ per month for highly competitive enterprise SEO services for large brands. Just like any professional service, the cost and quality of SEO services in Sydney can vary dramatically. It’s important to do your due diligence when comparing SEO quotes from different providers. The deliverables, inclusions, and experience of the SEO company that you choose play a significant role in determining the outcomes.

SEO is definitely worth doing for a small business. Whether you pay an agency to handle your search engine optimisation strategy or you implement SEO best practices yourself, SEO is a valuable way for SMEs to attract organic traffic, build brand awareness, and ultimately increase customer engagement.

SEO is a skill that takes time to learn. Like any skill, you can absolutely learn SEO and implement SEO best practices on your website. For small businesses that need to stretch every dollar, DIY SEO may be a better option when you are starting out. Hiring an SEO expert is an important business investment for businesses that are serious about long-term growth and don’t have the time to learn about SEO. Deferring to an experienced agency means avoiding common SEO mistakes and ensuring that your business is on the right track for long-term success.

We work with businesses across various niches, including SaaS, professional services, e-commerce, local businesses (Local SEO), medical businesses, trades and service providers, hospitality, and many more.

SEO is effective for almost every industry. If your goal is to generate leads, increase sales and grow your online exposure – search engine optimisation is worth your consideration.

If we believe that we can help your business grow – we’ll work with you. If we believe that your business is not the right fit for one of our SEO campaigns – we’ll give you tips on what we believe will work for your business.

Yes, one of the main benefits of SEO is increased brand visibility and awareness.

With a targeted Sydney SEO strategy in place, you build familiarity with your target audience, which translates to greater brand recognition and valuable conversions for your business.

For Sydney-based businesses, it’s about nurturing your customers through the sales funnel, which means providing a mix of informational resources that build trust and transaction-oriented web pages that drive conversions. By nurturing clients through the sales process, Sydney businesses can effectively build lasting relationships with customers that translate to more online enquiries and sales.

Our goal is to deliver ROI-positive SEO services that generate valuable traffic that converts to leads and conversions for your business. Traditionally, SEO agencies will report on superficial metrics like visibility, impressions, domain authority, and other things that don’t matter when looking at your end-of-year numbers. We provide transparent SEO reporting that provides real insights into how your SEO investment contributes to your overall business.

Your monthly SEO report will include information on the following SEO metrics:

• Organic clicks
• Organic impressions
• Keyword tracking performance
• Month over Month (MOM) & Year over Year (YOY) performance
• Leads generated from organic
• Conversions from organic
• Average value per organic lead
• Revenue from organic (where applicable)
• Breakdown of traffic and leads from different channels

There is no limit to the number of keywords that we can target. However, it is sort of like spreading a tiny amount of Vegemite over three pieces of toast; it’s not always a good idea to do too much. Before we even provide you with a quote for SEO, we will conduct competitor and keyword research to develop an SEO strategy. Based on that research, we will create an SEO proposal outlining the keywords we want to target.

To choose the right keywords for your SEO strategy, we conduct comprehensive keyword research and competitor analysis to understand your market and the search behaviour of your ideal customer. While many SEO agencies in Sydney get caught up with search volume, we go beyond top-line metrics to understand the keywords that matter most for your business. By understanding your customers, we choose a mix of informational and transactional search terms that we can use to target users at different stages of the buying journey. We use informational keywords to build trust and brand awareness and transactional keywords to secure enquiries, leads, and sales that translate to business growth.

Content is, arguably, the most important aspect of an SEO strategy. Content and how well it matches the needs of your target audience form the foundation of your SEO campaign. High-quality content signals to search engines like Google that your website is worth recommending and ranking at the top of the search results. Given that more than 30% of all organic clicks go to the first result in Google, compared to less than 1% shared amongst all of the websites on page 2 onwards, it’s important to get your content strategy right.

Content must be created for humans and then optimised for search engines. Great content isn’t about “tricking” search engines into ranking it at the top of the SERPs. Instead, it’s about creating valuable content that considers the needs of users and then optimises to ensure it can be found in search.

Yes, we have an in-house team of SEO content writers who will work with you to write SEO-friendly content that ticks all of the necessary SEO boxes while matching your brand tone of voice. Content is the backbone of your SEO success, so it’s not something that your SEO agency should be outsourcing or trying to do on the cheap. You’ll work with 1-2 of our copywriters for the entirety of your SEO campaign to ensure consistency across your content.

Backlinks or links from one website to yours are among the most important SEO ranking factors. Backlinks are a vote of confidence from one website to another and play a pivotal role in building trust with search engines and with prospective users. Backlinks have changed dramatically over the years. Shady Blackhat tactics that may have worked 10-years ago are no longer effective. Today, backlinks are all about quality – not quantity. Gaining a high-quality backlink from a relevant and reputable website helps to improve your authority and increase your visibility in search engines.

Local SEO is a geo-targeted SEO campaign that focuses on improving a business’s local visibility in a pre-defined service area. For businesses that offer products or services to customers in a specific area or bricks and mortar retailers that are looking to drive foot traffic, a local SEO strategy can help businesses attract relevant local leads online.

Given that 46% of all Google searches include a local intent (like a location name or “near me”), and 97% of users turn to search engines to find a local business, a local SEO strategy in Sydney is an important way for Sydney-based businesses to connect with qualified, local customers who are more likely to result in a conversion.