Search engine optimisation is the most powerful way to drive sustainable, scalable traffic to your website. We want to help your business climb through the Google search engine results pages to improve your visibility, organic traffic, and leads. We use sustainable, time-tested SEO strategies that put you in front of your target audience when they are searching for your goods or services.
Let’s be clear, you found this page because you were searching for ‘SEO Sydney’ or ‘SEO Company Sydney’. That means that you are seeing the power of search engine optimisation first hand. You see, it’s no coincidence that we’re at the top of the SEO results in Sydney. By targeting keywords, optimising website content, and focussing on those offsite activities that can improve organic visibility, we have put Safari Digital right at the top of the SEO results in Sydney. We don’t do social media marketing or any paid online marketing – if you’re on this page, we’re doing something right for our own online presence.
Think about it like this, if we can rank for one of the most competitive keywords in the country, just imagine what we could do for your business. There are plenty of SEO consultants claiming to have the ‘secret formula’ for achieving first page SEO results and improving your online presence. The easiest way to spot those who know what they are doing from those who don’t is to see where they rank in Google for their own keywords.
Put it this way, if an SEO Company in Sydney cannot put their own business on the first page of Google, what chance do they have with yours? The SEO specialist that you work with should be on page one of Google for their own target keywords.
What makes us the best SEO Agency Sydney has to offer? We spend all of our time keeping up to date with the latest trends and changes in search marketing. That means that we are able to dissect your competition and understand exactly what you need to beat your competition, grow your online presence and stay ahead of any Google algorithm changes. We practice what we preach. In order to outrank your competitors, you need to work with a team of SEO Sydney experts who know what it takes to put your business at the top of the free SEO results for the long term.
SEO is far more competitive than it was five years ago. In 2021, there are thousands of local and international websites who are all vying to get first page rankings for the same keywords as you. At Safari Digital SEO in Sydney, we believe that getting to the first page of Google isn’t rocket science. In fact, it just requires a lot of hard work from our end – you can put your feet up and relax. SEO is a repeatable process that can be carried out irrespective of your niche, target market or location. It doesn’t matter if you’re a plumber, mechanic, e-commerce business or any product or service related industry, we tweak our SEO strategies to outrank and outperform your competitors. Our SEO specialists implement proven SEO strategies that will skyrocket your website ranking, dramatically increase impressions, page clicks, and leads for your business.
There is a good chance that most of the pages that you see on page 1 of Google for your relevant search terms are there because they’ve worked with a Sydney SEO firm in the past. The good news is, just because you start a campaign after your competitor doesn’t mean that you can’t outrank them. Google is always indexing, scanning, and ranking pages to best serve users. Google doesn’t give any preference to websites based on how long they have been around or their previous website ranking position. Google is loyal to providing the best user experience for those that use their search engine – not to businesses. If you want to stay ahead of your competitors you need to create website content that is better than your competition.
Search engine optimisation SEO is the smartest way to drive highly motivated leads to your business. Appearing at the top of Google for the right search terms at the exact moment that your potential customers are searching for them is the most effective way to drive qualified leads. SEO is different to traditional outreach marketing, instead of reaching out to customers and persuading them to consider your product or service, SEO means that your business only appears to customers who are interested in your business.
If you are looking for a way to expand your reach and attract new customers in Sydney, you need to work with a team who knows how to get the job done. Unlike traditional pay per click (PPC) online marketing through Google AdWords or Facebook Marketing, the long term successful SEO results that you get from our services will continue to work for your business for months and years to come. An effective SEO Sydney Company will continue to expose your business to new customers and new possibilities long after you have paid your final invoice.
We believe that sustainability is the key to delivering growth. There is no point in employing black hat SEO techniques that return an immediate result but cause long term harm to your business. Instead, we focus exclusively on white hat SEO techniques that help your business to increase Google search visibility in a natural and scalable way. We will implement measurable, effective SEO techniques that drive long term organic traffic for your website. We don’t take pride in getting your business to the top of Google for irrelevant search terms, we take pride in delivering a significant return on investment. Irrespective of whether you are a small business or large business, the SEO strategy remains the same. Your custom SEO audit will help us to uncover your most valuable key phrases and make sure your website appears on the first page when prospective customers are searching for them. We want to get your website ranking #1 for key terms that are going to propel your business forward.
Our Blueprint for Sydney SEO Success
Want to know how we appeared on page 1 of Google for our most relevant search terms and how we can do the same for you? Here are some of the ingredients that helped us reach page 1 in Google and how we employ those same strategies for each of our clients to explode their visibility in the search engines. As we said above, SEO is a repeatable process that can be used to drive traffic for your business. The key to SEO success is understanding your competition, what your most lucrative keywords are and how we can use data to outperform your competition.
Listed below are some of the most fundamental aspects of the SEO strategy that we employ when working with businesses.
On-Site SEO Ranking Factors
On-site SEO or On-Page SEO involves optimising elements of your website and their pages in order to improve your organic search rankings. In simple terms, on-site SEO is a process that involves fine-tuning different aspects of your website so that search engine robots can easily crawl them and interpret the content, structure, and information on your website. At Safari Digital, it is our job to create content and optimise your website in a way that allows search engines to easily crawl and understand everything on the page. In addition to creating SEO friendly content, it’s also critical to create content that users genuinely want to read. There is no point creating SEO rich content that’s easy for search engine bots to crawl but impossible (and unenjoyable) for users to read.
Getting the on-page SEO right is the first step to improving your organic search visibility. Before we start looking at those off-page elements that will skyrocket your rankings, our SEO experts will ensure you have laid the foundations with effective on page SEO practices.
1. Page Title Optimisation
Think of page titles as the chapter names in books. When search engine robots scan your website, the first thing that they will pick-up is the page titles on each webpage. They provide a strong indicator as to what is going to be on the rest of the page. Let’s say you’re writing a blog article about ‘Black Jeans’, naturally, you want the page title to include that keyword. If your page title is ‘Red Jeans” or something similar, Google is not going to get the right idea of what to expect on the rest of the page. Page titles are integral to your business SEO strategy, they need to clearly communicate what readers can expect to find on a webpage.
2. On Page Content
We hardly need to say it, but the content that you have on a webpage plays an important role in how your website ranks. A study from Backlinkio indicated that the average content length for page 1 results on google was 1890 words. Imagine that, 1890 words for 100s or even thousands of pages of content on your website – sounds like a daunting task, doesn’t it? Our SEO Sydney experts understand how to get the most out of the content that you create. That means that we will work with your business to create a transferrable content strategy that can be retained across many pages of your website without being penalised (or losing ranking potential) because of duplicate content creation issues. We work with your large, medium, or small business to create a sustainable SEO model that you can continue to use as your business grows and expands.
3. Ongoing Content Marketing
Content marketing is the fourth pillar of effective SEO. The process of ongoing content creation involves researching, writing, and sharing information relevant to your target audience. Sharing relevant information is a great way to establish yourself as an authority and educate your prospective target market.
Content marketing is a highly-effective top of the funnel inbound marketing technique that attracts relevant, high-quality leads when done correctly. With most of our Sydney clients, we will create a customised campaign that prioritises ongoing content marketing to attract new visitors that may not visit a transactional page on the website. By providing free, valuable content resources to your target audience, your website builds credibility and trust with users. In 2021, users are more likely to spend money with a business they know they can trust.
Your website visitors aren’t the only ones that love our content marketing – Google does as well! When a website puts out consistent, valuable information, Google is more likely to reward that site with higher search rankings and increased search engine visibility.
4. Internal Linking
You’ve probably heard of backlinks, but did you know that the links between the pages on your website play an important role in how search engine robots understand your content. We would highly recommend internal linking as a way to create a ‘hierarchy’ for your website whereby Google can understand what the most important content on your website is. Internal linking also plays into user experience – allowing for on-site users to freely navigate between important pages on your wesbite. We’ll create an internal link structure that will ensure that your most important content appears at the top of the free SEO results for the long term. We’ll also ensure that you are not creating any confusion or conflict of interest with an untidy or unclear link structure.
5. Meta Descriptions
Contrary to popular opinion, meta descriptions don’t actually play any factor in where your website appears in the search engine rankings. Google announced way back in 2009 that they do not use meta descriptions as a way of determining their search engine ranking algorithm. However, meta descriptions do play an important role in encouraging users to click through from the search engine results pages to your website. We’ve worked with several businesses in the past who have seen a dramatic increase in click-through rate and website traffic from the search results just by tweaking their meta descriptions.
6. Technical SEO
There is a wide range of Technical SEO factors that affect how your website appears in the search engine results pages. Identifying, solving, and rectifying any on-site technical SEO issues is an integral component of an effective SEO campaign. Some of the technical SEO factors that we address with each website include (but not limited to):
• Website speed and page load time
• Hosting suitability
• HTTPS status and SSL security layer
• Broken pages
• Broken internal links
• Broken backlinks
• Duplicate content issues (onsite + competitors)
• Structured data (schema mark-up)
• Robots.txt file settings
• Website crawl ability
… Just to name a few of the most common technical SEO issues that we address. In general, we will rectify any outstanding issues within the first month of your campaign. In exceptional circumstances, it may take a few months to fix all outstanding technical issues.
7. Local SEO Strategy
Local search engine optimization is much the same as our normal approach to SEO, only with an added emphasis on having your business appear to customers who are in the same area as your business. You don’t have to have a physical storefront or office to benefit from a Local SEO consultant. Just by using your city and the names of your serviced areas in your content you can dramatically improve the quality of website traffic that you are receiving. Local SEO is one of the most under-utilised areas of search engine optimization which means that there are huge opportunities for small business and medium businesses to outrank their more established (and larger) rivals for highly lucrative search terms. As of 2020, more than 80% of searches that take place on Google contain a keyword that emphasis the location. If you’re not targeting your local market, you are missing out on some of the most lucrative website traffic on google.
Off-Page SEO Ranking Factors
Off-page SEO or Off-site SEO as it is commonly known refers to the external factors that will affect the search engine visibility of your website. Google uses hundreds of different factors when determining where it will rank websites in search engine results. Optimising your website for off-page search engine optimization involves creating a profile for your business all across the web that improves its trustworthiness, popularity, and relevance. When you think of off-page SEO, think of it as a process whereby you are gaining approval from other reputable websites from around the web. Just like a reference on your website, having another website vouch for your validity and reliability is a sure-fire way to improve your organic visibility.
1. Google My Business (GMB)
Not sure how Google My Business can benefit your business if you don’t have a physical location? Google My Business plays an important role in local SEO and is a great way to control your local visibility and reinforce your local online presence. In essence, GMB is the most prolific crowdsourced review site on the internet. Picking up from Yelp and TripAdvisor, GMB has the potential to provide huge reach for local businesses. Businesses who get started with an active and up to date GMB profile are deemed to be more trustworthy and will benefit from increased local visibility. Google reviews also play an important role in building trust and legitimacy with prospective clients.
Claiming your Google My Business Listing is an important first step in any successful SEO Sydney strategy. Optimising and updating your GMB listing can increase your chances of being featured in Google’s Snack Pack, Google Maps, and bolstering your online presence with improved rankings in the organic search results. Outside of the importance of Google My Business as an SEO ranking signal, the platform also builds trust with potential customers and allows businesses to communicate timely updates to a highly engaged audience. For businesses who have not yet claimed or configured their Free listing, we would highly recommend that you follow Google’s simple guidelines to claim and maintain your listing.
Whether you’ve worked to gain links in the past or this is your first time engaging an SEO service, we will work with your business to create foundational links that will dramatically improve your search engine visibility. In order to gain the trust of search engines like Google and instantly improve your search engine visibility, you need to have a wide range of links from a diverse range of websites.
Not all link building is created equally, and not all link building is effective. In fact, when not done correctly, link building can be detrimental to your search engine visibility. Here are a few factors to consider when building links for your website:
• The website traffic of the referring site
• The domain rating or authority of the referring site (think: page rank)
• The anchor text that is used in the referring link
• The number of outbound links on the referring page
• The trustworthiness and authoritativeness of the referring domain
• The age of the page where the link is located
The best way to think about link building is thinking about links like a reference that you receive for a job. Getting a job reference from someone in your department is helpful. However, getting a job reference from your manager or even the company director is going to yield more weight. During link building, we are always looking for those high level links that are going to pass the most authority and trust.
The initial stage of link building is about creating a diverse link profile that can then be complemented with high-quality, niche relevant guest posts from high-authority websites to build trust with search engines. Not all link building is the same – there are good links, and there are bad links. Any SEO company worth their salt should be able to clearly explain their link building strategy. SEO Companies who are not upfront about how they build links are likely engaging in black hat SEO tactics.
3. Business Citations (NAP Links)
Citations are online references to a business that features the name, address, and phone number – usually referred to as NAP links within SEO circles. There are thousands of websites where you could potentially list your website – so, how do you know which ones are worth your time and effort. It is important to remember that not all citations are created equal. You can’t just blindly submit your website to every directory on your website and hope for great SEO results. In many cases, adding your business to the wrong directories can be deemed to be ‘spam’ by Google search engines and can, therefore, harm your search engine rankings.
We consider citations to be an important ranking factor for Local SEO. In fact, for new websites, we would highly recommend business citations because they can impact the way that Google search engines perceives your legitimacy and relevancy as a business. As the best SEO Company in Sydney, it is our job to know which directories and business citations are going to be beneficial for your business and which ones are not. We won’t add your business to every directory in your niche or area, instead, we focus on gaining citations are genuinely going to improve your search visibility and online reputation.
4. Guest Posting
Writing and promoting high-quality guest posts for your website is one of the most effective off-site digital marketing SEO strategies that you can employ. By working with bloggers, writers, and niche relevant websites, we’ll supercharge your SEO efforts with highly-relevant guest posts on reputable websites. We’ll take care of everything from content strategy and content creation, to outreach, and then edits. Creating high-quality links for your website through guest posts (and other methods) is not a one-time effort. In order to maintain a natural link profile and strengthen your online marketing presence in search engines, it’s important to stagger these out over a period of months.
Customised SEO Reporting
Measuring the effectiveness of SEO starts (and finishes) with your monthly report. Before we start working on your website, we use Google analytics and Google search console data to establish baseline data figures for your website. As we advance, we will use this data to measure the effectiveness of our SEO Sydney services and your business growth.
There are more than enough SEO companies that will send you a generic, AI-generated SEO report at the end of each month. We don’t do things like that. Just like everything we do, we build custom solutions. Your customised SEO report is designed with your business and your individual KPIs in mind.
Each month presents its own unique set of challenges. Not every month will be a record-breaker and some months – we need to delve into the numbers to understand outcomes. If there is a month that does not live up to expectations – we are always accountable. We will review, interpret, and explain why things turned out the way they did. Unlike other SEO consultants in Sydney, we don’t bend your report to make it look like we are reinventing the wheel every month. The metrics that we use to measure growth (clicks, impressions, conversions) will always remain the same so that you can easily track your progress.
Your monthly SEO report is tailored to your unique business goals. However, as a rule of thumb, here are some of the measuring tools that we use in most SEO reports.
- Baseline traffic comparison
- Month on month traffic comparison
- Year on year traffic comparison
- Organic click-through rate
- Impressions that your website receives
- Organic clicks that your website receives
- Top website ranking pages (by value and traffic) on your site
- Top ranking keywords on your site
- Backlinks acquired
- Content added
- Deliverables that you can expect in your next billing period
Let’s Pave Your Road to Organic Visibility
You don’t need to be at the top of the search engine results pages for every keyword in your niche – you just need to be there for the right ones. Our SEO Sydney agency services will help your business to identify opportunities for growth by targeting your most lucrative keywords. There is no ‘one size fits all’ solution, nor ‘SEO packages’ list, so get in touch with the team to find out how our SEO campaigns can be designed to suit your exact requirements. We’ll harness years of experience in the industry to understand exactly what your target market is searching for on Google and ensure that your business shows up at the right time.
Call us on (02) 8006 9002 or fill out the contact form below to find out how an SEO expert can take your business to the next level.