Frequently Asked Questions
What does Safari Digital do?
Let’s kick things off with the basics. What does an SEO Agency actually do?
At Safari Digital, we focus on the on-site, off-site, and technical elements that impact how your website appears in Google. In simple terms, Safari Digital is an external group of search engine optimisation professionals that work with businesses to improve their organic visibility in search engines.
We use a number of Key Performance Indicators that allow us to measure the effectiveness of our SEO services and the impact that they have on our clients.
- Number of web enquiries
- Number of in-store visits (brick and mortar specific)
- Volume of sales
- Revenue growth
- Online brand recognition
We are tasked with developing customised strategies that allow your business to get found online.
Is SEO still effective in 2023?
Yes, SEO continues to be the most effective and scalable online marketing channel for businesses that are committed to long-term growth. For almost every industry, SEO provides long-lasting traffic that becomes the life-blood of leads, enquiries and sales.
SEO is a long term online marketing strategy that is designed to deliver lasting search visibility. There is no rulebook and there is no exact science – every industry and business presents its own unique challenges. There are more than 200 different factors that impact how your website appears in Google. At Safari Digital, it is our job to understand and implement SEO strategies that help you to grow, online.
Why should I choose to work with Safari Digital?
When it comes to choosing the right search marketing company for your business – go with your gut.
If you get a good feeling from the SEO consultant that you are enquiring with, there’s probably a good reason for that. After all, you’ve managed to help the business to get to the position that gut instinct – so don’t ignore it now!
The truth is this. There are hundreds of digital marketing companies in Australia that will happily take you on as a client. We are a little bit different in this regard. We will only take you on as a client if we are confident that we can produce outstanding results. Not every SEO campaign is the same, and if we do not feel that you would be the right fit for our specialities – we will tell you.
Will I get customised monthly reporting?
Measuring the effectiveness of the SEO services that we provide starts (and finishes) with reporting. Before we can implement techniques that will improve your organic visibility, we first need to measure what success looks like. We use your Google Search Console and Google Analytics data to understand baseline traffic figures.
There are plenty of companies that will send you a generic report and then leave you to your own devices. That’s not out style. Our SEO reports are custom made with your business and your goals in mind. We will build out your customised report based on the key deliverables that you value the most.
Not every month is going to break records. Some SEO specialists will manipulate their monthly reporting and deliverables to make every month look like a record-breaker. We don’t play by those rules. Each month presents its own unique set of challenges. If there is a month that doesn’t live up to expectations, we will investigate the causes and come back to you with a plan of action. We use cutting edge strategies, which means that we learn every month. We don’t use cookie-cutter SEO techniques, and we are always learning.
How do I know if you’re any good at SEO?
Want to know how good we are at SEO? Why don’t you take a quick look at “SEO + every major city in Australia”. You will find us on page one (usually in the top 1-3 positions) for all of these locations. You know why? Because we practice what we preach! We don’t use paid ads to tell you all about how good our SEO services are. That would be kind of redundant.
We use the same cutting edge strategies for our own website that we will use for yours. Unlike some of our larger competitors, we don’t have one SEO team for our own website, and another for client websites. Working with Safari Digital means that your website will benefit from SEO strategies that we employ for our own website.
Pro Tip: The SEO companies using paid ads to their services rarely know what they are doing. The best companies (yes, there are others out there that you know what they are doing), will use search engine optimisation for advertising their services.
By now, we have worked with businesses across a wide range of fields. If you’d like to see the effectiveness of our SEO services for our clients. You can request an SEO report (client name will be hidden for confidentiality) that shows our SEO services’ actions, results, and outcomes.
What are some SEO statistics that I should know in 2023?
We have written an exhaustive list of SEO statistics that will impact businesses. If you’d like to reach that list, you can see the full list on our blog page. Make yourself a cup of tea before you start – there are more SEO stats than you can poke a stick at.
Here are some facts that every business owner and marketing manager should know in 2023.
- Google is the most popular search engine – by a long way. In 2023, Google accounts for more than 93% of all search engine traffic in Australia.
- 1 in 3 companies allocate more than $1,100 per month towards link building
- 78% of all location-oriented searches will result in an offline conversion within 24-hours
- Keeping existing content up to date can increase organic traffic by more than 111%
- 82% of companies that implemented an SEO strategy attributed it to an increase in business
- Position number 1 in Google enjoys more than 34% of search traffic.
- Businesses with a marketing strategy allocate more than 41% of their budget to SEO