Our Blueprint for SEO Perth
If there’s one thing that you need to know about SEO it’s that it is dynamic and ever-changing. As such, nothing is ever where you left it and you need to continually tweak and improve your website in order to stay ahead of the competition. SEO in Perth is constantly changing, as a dedicated team of SEO experts, it’s our job to understand where the Google algorithm is going and implement changes for your website that are going to positively impact your rankings.
A recent report commissioned by Moz revealed that on-page SEO keyword usage is still the most important on-site ranking factor when determining where a website will appear in the search results. That means if you want to appear at the top of Google, you need to conduct thorough keyword research and implement the findings across relevant learning pages that are going to drive organic traffic to your website. Keyword research is essential to understand keyword intent, keyword difficulty, keyword trends, and to conduct competitor keyword research in order to understand what the most lucrative keywords are going to be for your business.
Your Keyword selection, targeting, and strategy play an indispensable role in the way that your site appears in the Google search result pages. Before we can create the best possible lead generation funnel for your Perth business, we first need to understand which keywords are going to drive your online presence, improve organic visibility, and lead to sustainable search engine ranking improvements.
Keyword research is the most important step in an effective SEO strategy.
Partnering with a dedicated SEO company means that you will be working directly with knowledgeable SEO consultants that know which key phrases and keywords are going to grow your business and produce a notable return on investment for your business.
Employing the services of a Perth SEO expert at Safari Digital means that you will have access to high-level SEO strategies and SEO tools that allow us to separate basic ideas from cold hard data. Our approach to SEO services involves analysing keyword data so that we can make informed SEO choices for our clients. Our organic digital marketing plan is about providing tangible results that push your business to the next level. Increasing organic visibility always stars with the best possible on-page SEO strategy for your business.
When it comes to choosing the right set of keywords to target for your SEO campaign, there’s one simple thing that our Perth SEO team knows from experience – your digital marketing success (particularly in SEO) is contingent on your ability to step away from the role of a business owner and enter the mindset of your target audience. Internal marketing teams and business owners are often too close to the business to accurately know what is really required to improve organic presence.
Our initial goal planning session will include high-touch interaction between you (the client) and our Perth search engine optimisation team to ensure that we know your business goals, how you observe the difficulties for building organic traffic in your specific market. Your initial planning and strategy session will enable us to expose on-page deficiencies from local search all the way through to larger, national-level search terms. For local search optimisation, this could mean revealing the keywords that your geographical target market is utilising to find your competitors websites in the search engine results pages. For larger, national-level search marketing campaigns, this would mean measuring the size of your market and what would be required from an SEO campaign to put your business in front of your target audience in the Google results.
How We Increase Your Rankings
If you’ve read this far, you’ve probably gathered that SEO services are a highly effective way to drive organic traffic and increase high quality leads that you are getting for your website. When you work with Safari Digital for your organic marketing, we will help you to attract high-converting, relevant, and lucrative visitors who are genuinely interested in your product or service. We do all of the heavy liftings to find out exactly what your customers are searching for and put your website in front of them at the moment that they are ready to make a purchase.
All of our campaigns and SEO services are geared towards ensuring your future success long after you have finished working with us. We will create a blueprint for your progress and implement an on-site structure that you can continue to expand and scale up as your business and website traffic grows. We are completely transparent with everything we do, we want to give you the tools to succeed and empower you to take control of your organic visibility.
The On-page SEO process involves optimising the on-site elements of your website to improve organic search visibility and website traffic. In the simplest terms, the onsite SEO Audit involves fine-tuning all of the on-page SEO elements that affect the way that search engines crawl and interpret content and information on the page. It is our job to create content that search bots can crawl and easily understand. In addition to creating content that search bots can easily crawl (an essential element of a technical SEO audit), we also want to create content that users genuinely want to engage with. Creating content that keeps users interested and enhances user experience is a powerful way of improving your website visibility.
On-page SEO is the first step in every campaign that we undertake. Before we begin to look at ways that we can improve your search engine presence with off-page optimization, we start with a technical audit and on-page SEO audit that will make sure your website is in the best possible position to rank in the Google search results.
Technical SEO Enhancement
Technical SEO is one of the most misunderstood elements of an effective SEO Perth campaign. In essence, the process of Technical search engine optimisation refers to improving the technical aspects of your website in order to increase website visibility. Much like SEO content, and off-site SEO optimisation, technical SEO requires a specialised understanding. Some of the factors relate to user experience metrics such as how fast your website loads and how content appears on your page. While other elements of technical SEO relate strictly
At the beginning of each SEO campaign, we identify, problem solve, and implement a myriad of technical fixes.
Some of the most common technical issues that we encounter and rectify in the early stages of an SEO campaign include:
- Website speed optimisation
- Page load time optimisation
- Hosting review (local servers, fast loading time)
- Sitemap review
- Robots TXT file review
- Broken page scan (3XX & 4XX code review)
- Onsite duplicate content issues
- Website crawlability testing
- Structured data testing and review
That’s just to name a few. The technical review process that we conduct is exhaustive. If there are any underlying technical issues that are (or will) inhibit the ranking potential of your website, we will find and fix those issues. Many SEO Perth companies offer this as a standalone or add-on service, we include all technical SEO fixes within the scope of the SEO pricing that we provide.
The quantity and quality of content marketing on your website plays a large role in the way that your website ranks in the search engine results pages. In 2016, a report was conducted by Backlinkio that revealed the average length of content for pages that rank on the first page of Google is 1890 words. If you are a website with dozens, hundreds, or even thousands of landing pages, the prospect of having to create that many words per page in order to show up on page 1 of Google is nothing short of scary. As an SEO Company in Perth, it’s our job to get the most out of your content. We will work with you to create a transferable template that can be used across multiple landing pages without being penalised for having the same content on all pages. We will create a sustainable SEO structure that you can follow if you choose to scale up your business down the line.
Page Title Optimisation
Title tags are one of the most important relevancy signals for search engines. To put it simply, page titles should clearly communicate the purpose and contents of your webpages. Your title tag needs to convey an accurate picture of what is on your webpage using your most important keywords for that page. In addition to being one of the most critical onsite ranking factors, title tags also play a big role in the way that your website appears in the search results which can have a big impact on how many users click through to your website.
Meta descriptions do not actually play a role in the search engine ranking algorithm. Despite what many people think, Google announced way back in 2009 that they do not include meta descriptions as a ranking factor. With that being said, meta descriptions still play an important role in transferring users from Google onto your website. Just because meta descriptions do not directly impact where your website appears in the search engine results pages does not mean that they don’t have a significant impact on how many users click through to your website.
We’ve worked with multiple small to medium businesses in the past who have seen a dramatic improvement in their click-through rate just by tweaking the meta descriptions to encourage users to click through.
Local SEO for Local Visibility
You don’t have to be on page 1 of Google for every relevant search term to your niche in order to generate meaningful organic traffic for your website. If you’re a small to medium business you will notice that many of the big players in your niche will focus on local SEO keywords that are driving local traffic to their website. There are a number of tweaks that you can do on your page and off-site in order to improve your local visibility.
We offer dedicated local SEO Perth services for companies that are looking to dominate their local area. These services are geared towards consumers conducting highly-specific area oriented searches.
Internal Link Strategy
If you’ve worked with an SEO consultant in Western Australia in the past or you have some experience working with search engine optimisation then you know that backlinks play an important role in the way that your website appears in Google. But did you know that you can use internal links (links between different pages on your website) to create a hierarchy for your content that search engines can use to show your most important content.
Our SEO services include creating an internal link structure for your website that will ensure search engine robots know and website visitors know what the most important content on your website is. Internal linking is an underutilized but highly effective way to increase your search visibility.
Off-site SEO optimisation refers to everything that happens off your site that can affect your search engine visibility. Google uses more than 200 different ranking factors when determining where websites will appear in the search results, optimising your website for off-site search involves creating an online presence for your website that will improve its trustworthiness, relevance, and popularity. Link building accounts for a large portion of how Google assesses the strength, trust, and relevancy of your website. We need to make sure that your backlink profile contains diverse, high-quality links that demonstrate the trustworthiness, affirm domain authority and improve the relevancy of your website. We don’t use ‘quick-win’ SEO tactics, all of our SEO packages are designed to deliver lasting results that will increase your domain authority, grow brand awareness, boost the relevancy of each web page on your site, and help you achieve your SEO goals over a sustained period.
Google My Business (GMB)
Claiming and optimising your Google my business listing plays an important role in how your website performs, particularly for small to medium businesses that are targeting the local market. Google my business takes over from where popular crowdsource review websites like TripAdvisor and Yelp left off. Optimising your Google my business listing is a key aspect in controlling your local visibility and your local SEO. Google my business is the most powerful off-site business citation that you can receive and helps to build trust with prospective customers, business owners and internet users. It’s also important that your Google My Business listing shows consistent information with regards to name, phone number and address. Users should be able to easily access this information from the search engine results page that features your Google My Business listing.
Backlinks are essential for your online visibility. The most recent data suggests that backlinks account for more than 50% of where your website appears on Google. We will create highly-relevant backlinks for your website that dramatically improve your organic visibility. All of the links that we build for your website are sustainable, permanent, and will continue to form the backbone of your organic visibility for years to come. Creating backlinks for your website is not a one-time thing. It’s important to maintain this process over a period of months in order to build a natural link profile for your website.
Grow With SEO
For every SEO campaign that we undertake, our core mission remains consistent — to dramatically increase your visibility and skyrocket the quantity and high quality of leads that our clients receive. You do not need to be ranked number one for every single keyword in your niche, you just need to be ranking well for the right ones to achieve maximal SEO results. All of our SEO services are tailored towards identifying where your leads are and putting your business in front of them when they are ready to make a purchase.
Let’s Pave the Road to Your Organic Visibility
Search engine optimisation is a long-term strategy designed to deliver long-lasting leads and generate brand recognition for your business. High-quality SEO services in Perth from Safari Digital are a long-term investment for your business. We will provide honest, transparent advice about the suitability of our search engine optimisation services for your business and answer your burning SEO questions. If we believe that we can help you, we will work with you; if we do not, we’ll point you in the right direction. To arrange a consultation, fill in the contact form below, head over to our contact page or call us on (02) 8006 9002.