Not Your Typical Perth SEO Company
Want More Traffic than Cottesloe Beach on a 30°C Day?
Finding a trustworthy and effective digital marketing agency is hard work. In particular, finding an SEO Perth company that deliver on their “first page results” promise can seem nearly impossible. In an industry that is built on everyone claiming to have the secret recipe for SEO success, how do you find one that actually knows what they’re doing?
Safari Digital is unlike any digital marketing agency you have worked with. For starters, we don’t claim to be the best at Facebook advertising or Google AdWords. We focus exclusively on providing search engine optimisation services that drive your bottom line.
Our approach to Search Engine Optimisation has been refined over years of experience. With every business that we work with, we continue to learn and evolve. There are over 200 factors influencing Google’s search algorithm and they’re constantly changing. With so many elements at play, it makes sense to work with a dedicated SEO consultant who lives and breathe search engine optimisation.
We’re an ROI driven SEO company in Perth. We believe that traffic without conversion is meaningless. Our organic search marketing strategy is about finding where your target market is lurking and putting your business in front of them at exactly the right time.
Why Should You Choose Safari Digital?
We are an ROI driven SEO company leveraging a wealth of performance data, competitor research, and years of experience to create SEO strategies that facilitate growth. In simple terms, we’ve been doing this for a long time and we know how to generate organic traffic, leads, and sales for your business with search engine optimisation.
We combine proven methodology with cutting-edge technology and passionate SEO experts who care about your business. We don’t hide behind account managers, exaggerated traffic projections or theoretical improvements. We deal in facts, figures, and ROI. We’re motivated by helping businesses like yours to reach heights that they did not know were possible.
Working with Safari Digital SEO means you’ll gain all of the benefits of an in-house SEO consultant, without the responsibility of a dedicated in-house SEO team. We can work independently or collaboratively with your team and your business to set goals and implement organic marketing initiatives. Each step of our search marketing strategy is backed by time-tested data, sorted, and implemented to benefit your business.
Our Search Visibility Strategy
We use proven SEO strategies to drive highly-motivated leads straight to your website.
Start Your Free Consultation
Use the contact form below to schedule an initial consultation with Safari Digital SEO. We’ll examine your current position and show you exactly how we can get you to where you want to be with a customised SEO campaign.
About SEO Perth Services
Why Choose Safari Digital As Your SEO Company?
SEO is a powerful and measurable way to improve the organic visibility of your website. As a dedicated SEO Agency, we want to help your business to reach new customers and acquire new leads that are going to drive your business forward.
If you landed on this page there is a good chance that you are experiencing the power of search engine optimisation first-hand. Ranking for the search term “SEO Perth” is one of the most difficult keywords in Australia because all of our competitors are search professionals and agencies who are all bying for your business. So then, if we can rank Safari Digital for this highly competitive keyword, just imagine what we can do for your business.
If you want to outperform your competitors you need to work with an SEO agency who understands why your competitors are showing up ahead of you in the Organic search results and what needs to be done in order to catch and pass them for that lucrative first spot. Because we are a dedicated SEO company working exclusively with small to large businesses who want to improve their organic visibility, we’ve worked with businesses across a whole range of niches and we know exactly what needs to be done to make your business successful.
We spend all of our time monitoring changes to Google, keeping up with the latest algorithm changes, and staying on top of the SERPs. Unlike other digital marketing agencies who offer a whole smorgasbord of services, we focus exclusively on search engine optimisation. To give you an Olympic metaphor, we are a 100m runner training exclusively to be the best in the world, most of our competitors are decathletes you are pretty good at a wide range of services, but unlike us, they don’t spend all of their time perfecting ONE Event.
There are hundreds of businesses all competing for that number one spot for the same keywords as your business. If you’ve noticed a competitor who is regularly appearing on page 1 for the same search terms that you want to be ranking for, there’s a good chance that they have worked with a marketing agency at some point in the life of their website. That means that they have implemented strategies over a period time that have helped them to work their way to the top of Google. If you want to catch and then eclipse them, you need to work with experts who understands exactly why that business is ahead of you and what you need to do to catch up.
Just because you started your organic marketing campaign later than your competitors does not mean that you cannot outrank them. Google is constantly scanning pages and updating rankings in order to serve content that best addresses the need of their uses. Google doesn’t care if a business has been sitting at the top of the results for a couple of years, if you can come along and prove that your website shows more relevant information that adheres to the principles of search engine optimisation — then you can outrank them.
If you’ve been looking for a way to grow your online visibility, working with a specialised agency like Safari Digital is a great way to get your business moving in the right direction. Every dollar that you spend on SEO is building your business for the future. Unlike Pay Per Click (PPC) marketing strategies through Google AdWords or Facebook, the benefits that you gain from working with an experienced SEO expert will continue to benefit your business for years after you’ve paid your final invoice.
Appearing in the Google results for keywords with a high purchase intent is the smartest way to drive highly-qualified leads to your business. Think about all the times that you have been scrolling through a website only to be interrupted by an annoying banner ad or pop up. The main point of difference between SEO and traditional marketing is that search engine optimisation is an inbound form of marketing. Instead of reaching out to customers at a time when they’re not looking for your product or service, SEO catches customers at the precise moment that they looking to learn more about your product or service or to make a purchase. Therefore, the conversion rate from SEO traffic is much higher and thus significantly more valuable than traffic that comes from traditional outreach marketing.
At Safari Digital we focus on implementing white hat SEO strategies that will improve your search visibility for years to come. We focus on creating a sustainable and scalable model that will continue to serve your business for months and years after you have paid your final invoice. Perth is one of the most competitive markets in Australia, in order to find yourself at the top of the search engine results pages we identify what you need to do in order to surpass the competition. Unlike other companies, we’re not focused on getting you to the top of Google for random keywords so that will look good in an end of month report. We want to get your business to page one for keywords that are going to genuinely help grow your business. Our success isn’t measured by the number of key terms that we can get onto page 1 of Google, our success is measured by the growth of your business.
So, How Does the Process Work?
If there’s one thing that you need to know about SEO it’s that it is dynamic and ever-changing. As such, nothing is ever where you left it and you need to continually tweak and improve your website in order to stay ahead of the competition. SEO is constantly changing, as a dedicated team of experts, it’s our job to understand where the Google algorithm is going and implement changes for your website that are going to positively impact your rankings.
A 2017 report commissioned by Moz revealed that on-page keyword usage is still the most important on-site ranking factor when determining where a website will appear in the search results. That means if you want to appear at the top of Google, you need to conduct thorough keyword research and implement the findings across relevant learning pages that are going to drive organic traffic to your website. It’s important to understand keyword intent, keyword difficulty, keyword trends, and to conduct competitor keyword analysis in order to understand what the most lucrative keywords are going to be for your business.
How We Increase Your Rankings
If you’ve read this far, you’ve probably gathered that SEO is a highly effective way to drive traffic and increase the quality of leads that you are getting for your website. When you work with Safari Digital for your organic marketing, we will help you to attract high-converting, relevant, and lucrative visitors who are genuinely interested in your services or products. We do all of the heavy lifting to find out exactly what your customers are searching for and put your website in front of them at the moment that they are ready to make a purchase.
All of our campaigns are geared towards ensuring your future success long after you have finished working with us. We will create a blueprint for your progress and implement an on-site structure that you can continue to expand and scale up as your business grows. We are completely transparent with everything we do, we want to give you the tools to succeed and empower you to take control of your organic visibility.
On page SEO involves optimising the on-site elements of your website to improve organic search visibility. In the simplest terms, onsite SEO is a process whereby we will fine tune all of the on-page elements that affect the way that search engines crawl and interpret content and information on the page. It is our job to create content that search bots can crawl and easily understand. In addition to creating content that search bots can easily crawl, we also want to create content that users genuinely want to engage with. Creating content that keeps users interested is a powerful way of impriving your website visibility.
On-page SEO is the first step in every campaign that we undertake. Before we begin to look at ways that we can improve your search engine presence with off-page optimization, we start by creating a foundation for your website by getting all of the on-page elements correct.
The quantity and quality of content on your website plays a large role in the way that your website ranks in the search engine results pages. In 2016, a report was conducted by Backlinkio that revealed the average length of content for pages that rank on the first page of Google is 1890 words. If you are a website with dozens, hundreds, or even thousands of landing pages, the prospect of having to create that many words per page in order to show up on page 1 of Google is nothing short of scary. As SEO experts, it’s our job to get the most out of your content. We will work with you to create a transferable template that can be used across multiple landing pages without being penalised for having the same content on all pages. We will create a sustainable SEO structure that you can follow if you choose to scale up your business down the line.
Title tags are one of the most important relevancy signals for search engines. To put it simply, page titles should clearly communicate the purpose and contents of your webspages. Your title tag needs to convey an accurate picture of what is on your webpage using your most important keywords for that page. In addition to being one of the most critical onsite ranking factors, title tags also play a big role in the way that your website appears in the search results which can have a big impact on how many users click through to your website.
Meta descriptions do not actually play a role in the search engine ranking algorithm. Despite what many people think, Google announced way back in 2009 that they do not include meta descriptions as a ranking factor. With that being said, meta descriptions still play an important role in transferring users from Google onto your website. Just because meta descriptions do not directly impact where your website appears in the search engine results pages does not mean that they don’t have a significant impact on how many users click through to your website.
We’ve worked with multiple small to medium businesses in the past who have seen a dramatic improvement in their click-through rate just by tweaking the meta descriptions to encourage users to click through.
Local SEO for Local Visibility
You don’t have to be on page 1 of Google for every relevant search term to your niche in order to generate meaningful traffic for your website. If you’re a small to medium business you will notice that many of the big players in your niche will focus on local keywords that are driving local traffic to their website. There are a number of tweaks that you can do on your page and off-site in order to improve your local visibility.
Internal Link Strategy
If you’ve worked with an SEO consultant in the past or you have some experience working with search engine optimisation then you know that backlinks play an important role in the way that your website appears in Google. But did you know that you can use internal links (links between different pages on your website) to create a hierarchy for your content that search engines can use to show your most important content.
We will create an internal link structure for your website that will ensure search engine robots know what the most important content on your website is. Internal linking is an underutilized but highly effective way to increase your search visibility.
Off-site SEO refers to everything that happens off your site that can affect your search engine visibility. Google uses more than 200 different ranking factors when determining where websites will appear in the search results, optimising your website for off-site search involves creating an online presence for your website that will improve its trustworthiness, relevance, and popularity.
Google My Business (GMB)
Claiming and optimising your Google my business listing plays an important role in how your website performs, particularly for small to medium businesses that are targeting the local market. Google my business takes over from where popular crowdsource review websites like TripAdvisor and Yelp left off. Optimising your Google my business listing is a key aspect in controlling your local visibility and your local SEO. Google my business is the most powerful off-site business citation that you can receive.
Backlinks are essential for your online visibility. The most recent data suggests that backlinks account for more than 50% of where your website appears on Google. We will create highly-relevant backlinks for your website that dramatically improve your organic visibility. All of the links that we build for your website are sustainable, permanent, and will continue to form the backbone of your organic visibility for years to come. Creating backlinks for your website is not a one-time thing. It’s important to maintain this process over a period of months in order to build a natural link profile for your website.
Grow With SEO
For every SEO campaign that we undertake, our core mission remains consistent — to dramatically increase your visibility and Skyrocket the quantity and quality of leads that our clients receive. You do not need to be ranked number one for every single keyword in your niche, you just need to be ranking well for the right ones. All of our search marketing services are tailored towards identifying where your leads are and putting your business in front of them when they are ready to make a purchase.
Search engine optimisation is a complicated, but repeatable process that can be applied to different websites across a multitude of different niches. It doesn’t matter if you’re operating a service or product-based industry, if you’re looking for a way to improve your local or national search visibility, then Safari Digital is the right choice for you. We are a small, knowledgeable team of SEO experts who are invested in seeing our clients succeed.
Call us today on (02) 8006 9002 or head to the contact page to arrange your consultation.