The Lasting Impact of Perth SEO Services
SEO is a powerful and measurable way to improve the organic visibility of your website. As a dedicated SEO Agency Perth, we want to help your business to reach new customers and acquire new leads that are going to drive your business forward.
If you landed on this page there is a good chance that you are experiencing the power of search engine optimisation first-hand. Ranking for the search term “SEO Perth” and “SEO Company Perth” are some of the most difficult keywords in Australia because all of our competitors are search professionals and agencies who are all vying for your business. So then, if our team of SEO specialists can employ SEO strategies that rank Safari Digital for this highly competitive keyword, just imagine what we can do for your online presence.
If you want to outperform your competitors you need to work with a Perth SEO service provider who understands why your competitors are showing up ahead of you in the Organic search results and what needs to be done in order to catch and pass them for that lucrative first spot. Because we are a dedicated Perth SEO agency working exclusively with small to large businesses who want to improve their organic visibility, Our SEO specialists have worked with businesses across a whole range of niches and we know exactly what needs to be done to make your business successful.
Our SEO specialists spend all of their time monitoring changes to search engines, keeping up with the latest algorithm changes, and staying on top of the SERPs. Unlike other digital marketing agencies who offer a whole smorgasbord of online marketing and social media services, we focus exclusively on delivering the best SEO service Perth has to offer. To give you an Olympic metaphor, we are a 100m runner training exclusively to be the best in the world, most of our competitors are decathletes you are pretty good at a wide range of services, but unlike us, they don’t spend all of their time perfecting ONE Event.
There are hundreds of businesses all competing for that number one spot for the same keywords as your business. If you’ve noticed a competitor who is regularly appearing on page 1 for the same search terms that you want to be ranking for, there’s a good chance that they have worked with a marketing agency at some point in the life of their website. That means that they have implemented an SEO process over a period of time that has helped them to work their way to the top of the organic search results. If you want to catch and then eclipse them, you need to work with an SEO team that understands exactly why that business is ahead of you and what you need to do to catch up.
Just because you started your organic marketing plan later than your competitors does not mean that you cannot outrank them. Google is constantly scanning pages and updating rankings in order to serve content that best addresses the need for its users. Search engines don’t care if a business has been sitting at the top of the results for a couple of years, if you can come along and prove that your website shows more relevant information that adheres to the principles of search engine optimisation — then you can outrank them.
If you’ve been looking for a way to grow your online visibility, working with the best SEO Company Perth has to offer is a great way to get your business moving in the right direction. Every dollar that you spend on SEO is building your business for the future. Unlike Pay Per Click (PPC) marketing strategies through Google Ads (formally AdWords) or social media (Facebook), the benefits that you gain from working with an experienced SEO specialist will continue to benefit your business for years after you’ve paid your final invoice.
Appearing in the Google results for keywords with high purchase intent is the smartest way to drive highly-qualified leads to your business. Think about all the times that you have been scrolling through a website only to be interrupted by an annoying banner ad or pop up. The main point of difference between SEO and traditional marketing is that search engine optimization is an inbound form of online marketing. Instead of reaching out to customers at a time when they’re not looking for your product or service, SEO catches customers at the precise moment that they looking to learn more about your product or service or to make a purchase. Therefore, the conversion rate from SEO traffic is much higher and thus significantly more valuable than organic traffic that comes from traditional outreach marketing.
At Safari Digital we focus on implementing white hat SEO strategies that will improve your online presence for years to come. We focus on creating a sustainable and scalable model that will continue to serve your business for months and years after you have paid your final invoice. Perth is one of the most competitive markets in Australia, in order to find yourself at the top of the search engine results pages we identify what you need to do in order to surpass the competition. Unlike other companies, we’re not focused on getting you to the top of search engines for random keywords so that will look good in end of month ranking reports. We want to get your business to page one for keywords that are going to genuinely help grow your business. Our success isn’t measured by the number of key terms that we can get onto page 1 of Google, our success is measured by the growth of your business.
So, How Do SEO Services in Perth Work?
If there’s one thing that you need to know about SEO it’s that it is dynamic and ever-changing. As such, nothing is ever where you left it and you need to continually tweak and improve your website in order to stay ahead of the competition. SEO in Perth is constantly changing, as a dedicated team of SEO experts, it’s our job to understand where the Google algorithm is going and implement changes for your website that are going to positively impact your rankings.
A 2017 report commissioned by Moz revealed that on-page SEO keyword usage is still the most important on-site ranking factor when determining where a website will appear in the search results. That means if you want to appear at the top of Google, you need to conduct thorough keyword research and implement the findings across relevant learning pages that are going to drive organic traffic to your website. Keyword research is essential to understand keyword intent, keyword difficulty, keyword trends, and to conduct competitor keyword research in order to understand what the most lucrative keywords are going to be for your business.
How Important is Keyword Research for SEO?
Your Keyword selection, targeting, and strategy play an indispensable role in the way that your site appears in the Google search result pages. Before we can create the best possible lead generation funnel for your Perth business, we first need to understand which keywords are going to drive your online presence, improve organic visibility, and lead to sustainable search engine ranking improvements.
Keyword research is the most important step in an effective SEO strategy.
Partnering with a dedicated SEO company means that you will be working directly with knowledgeable SEO consultants that know which key phrases and keywords are going to grow your business and produce a notable return on investment for your business.
Employing the services of a Perth SEO expert at Safari Digital means that you will have access to high-level SEO strategies and SEO tools that allow us to separate basic ideas from cold hard data. Our approach to SEO services involves analysing keyword data so that we can make informed SEO choices for our clients. Our organic digital marketing plan is about providing tangible results that push your business to the next level. Increasing organic visibility always stars with the best possible on-page SEO strategy for your business.
When it comes to choosing the right set of keywords to target for your SEO campaign, there’s one simple thing that our Perth SEO team knows from experience – your digital marketing success (particularly in SEO) is contingent on your ability to step away from the role of a business owner and enter the mindset of your target audience. Internal marketing teams and business owners are often too close to the business to accurately know what is really required to improve organic presence.
Our initial goal planning session will include high-touch interaction between you (the client) and our Perth search engine optimisation team to ensure that we know your business goals, how you observe the difficulties for building organic traffic in your specific market. Your initial planning and strategy session will enable us to expose on-page deficiencies from local search all the way through to larger, national-level search terms. For local search optimisation, this could mean revealing the keywords that your geographical target market is utilising to find your competitors websites in the search engine results pages. For larger, national-level search marketing campaigns, this would mean measuring the size of your market and what would be required from an SEO campaign to put your business in front of your target audience in the Google results.
How We Increase Your Rankings
If you’ve read this far, you’ve probably gathered that SEO services are a highly effective way to drive organic traffic and increase high quality leads that you are getting for your website. When you work with Safari Digital for your organic marketing, we will help you to attract high-converting, relevant, and lucrative visitors who are genuinely interested in your product or service. We do all of the heavy liftings to find out exactly what your customers are searching for and put your website in front of them at the moment that they are ready to make a purchase.
All of our campaigns and SEO services are geared towards ensuring your future success long after you have finished working with us. We will create a blueprint for your progress and implement an on-site structure that you can continue to expand and scale up as your business and website traffic grows. We are completely transparent with everything we do, we want to give you the tools to succeed and empower you to take control of your organic visibility.
The On-page SEO process involves optimising the on-site elements of your website to improve organic search visibility and website traffic. In the simplest terms, the onsite SEO Audit involves fine-tuning all of the on-page SEO elements that affect the way that search engines crawl and interpret content and information on the page. It is our job to create content that search bots can crawl and easily understand. In addition to creating content that search bots can easily crawl (an essential element of a technical SEO audit), we also want to create content that users genuinely want to engage with. Creating content that keeps users interested and enhances user experience is a powerful way of improving your website visibility.
On-page SEO is the first step in every campaign that we undertake. Before we begin to look at ways that we can improve your search engine presence with off-page optimization, we start with a technical audit and on-page SEO audit that will make sure your website is in the best possible position to rank in the Google search results.
Technical SEO Enhancement
Technical SEO is one of the most misunderstood elements of an effective SEO Perth campaign. In essence, the process of Technical search engine optimisation refers to improving the technical aspects of your website in order to increase website visibility. Much like SEO content, and off-site SEO optimisation, technical SEO requires a specialised understanding. Some of the factors relate to user experience metrics such as how fast your website loads and how content appears on your page. While other elements of technical SEO relate strictly
At the beginning of each SEO campaign, we identify, problem solve, and implement a myriad of technical fixes.
Some of the most common technical issues that we encounter and rectify in the early stages of an SEO campaign include:
- Website speed optimisation
- Page load time optimisation
- Hosting review (local servers, fast loading time)
- Sitemap review
- Robots TXT file review
- Broken page scan (3XX & 4XX code review)
- Onsite duplicate content issues
- Website crawlability testing
- Structured data testing and review
That’s just to name a few. The technical review process that we conduct is exhaustive. If there are any underlying technical issues that are (or will) inhibit the ranking potential of your website, we will find and fix those issues. Many SEO Perth companies offer this as a standalone or add-on service, we include all technical SEO fixes within the scope of the SEO pricing that we provide.
The quantity and quality of content marketing on your website plays a large role in the way that your website ranks in the search engine results pages. In 2016, a report was conducted by Backlinkio that revealed the average length of content for pages that rank on the first page of Google is 1890 words. If you are a website with dozens, hundreds, or even thousands of landing pages, the prospect of having to create that many words per page in order to show up on page 1 of Google is nothing short of scary. As an SEO Company in Perth, it’s our job to get the most out of your content. We will work with you to create a transferable template that can be used across multiple landing pages without being penalised for having the same content on all pages. We will create a sustainable SEO structure that you can follow if you choose to scale up your business down the line.
Page Title Optimisation
Title tags are one of the most important relevancy signals for search engines. To put it simply, page titles should clearly communicate the purpose and contents of your webpages. Your title tag needs to convey an accurate picture of what is on your webpage using your most important keywords for that page. In addition to being one of the most critical onsite ranking factors, title tags also play a big role in the way that your website appears in the search results which can have a big impact on how many users click through to your website.
Meta descriptions do not actually play a role in the search engine ranking algorithm. Despite what many people think, Google announced way back in 2009 that they do not include meta descriptions as a ranking factor. With that being said, meta descriptions still play an important role in transferring users from Google onto your website. Just because meta descriptions do not directly impact where your website appears in the search engine results pages does not mean that they don’t have a significant impact on how many users click through to your website.
We’ve worked with multiple small to medium businesses in the past who have seen a dramatic improvement in their click-through rate just by tweaking the meta descriptions to encourage users to click through.
Local SEO for Local Visibility
You don’t have to be on page 1 of Google for every relevant search term to your niche in order to generate meaningful organic traffic for your website. If you’re a small to medium business you will notice that many of the big players in your niche will focus on local SEO keywords that are driving local traffic to their website. There are a number of tweaks that you can do on your page and off-site in order to improve your local visibility.
We offer dedicated local SEO Perth services for companies that are looking to dominate their local area. These services are geared towards consumers conducting highly-specific area oriented searches.
Internal Link Strategy
If you’ve worked with an SEO consultant in Western Australia in the past or you have some experience working with search engine optimisation then you know that backlinks play an important role in the way that your website appears in Google. But did you know that you can use internal links (links between different pages on your website) to create a hierarchy for your content that search engines can use to show your most important content.
Our SEO services include creating an internal link structure for your website that will ensure search engine robots know and website visitors know what the most important content on your website is. Internal linking is an underutilized but highly effective way to increase your search visibility.
Off-site SEO optimisation refers to everything that happens off your site that can affect your search engine visibility. Google uses more than 200 different ranking factors when determining where websites will appear in the search results, optimising your website for off-site search involves creating an online presence for your website that will improve its trustworthiness, relevance, and popularity. Link building accounts for a large portion of how Google assesses the strength, trust, and relevancy of your website. We need to make sure that your backlink profile contains diverse, high-quality links that demonstrate the trustworthiness, affirm domain authority and improve the relevancy of your website. We don’t use ‘quick-win’ SEO tactics, all of our SEO packages are designed to deliver lasting results that will increase your domain authority, grow brand awareness, boost the relevancy of each web page on your site, and help you achieve your SEO goals over a sustained period.
Google My Business (GMB)
Claiming and optimising your Google my business listing plays an important role in how your website performs, particularly for small to medium businesses that are targeting the local market. Google my business takes over from where popular crowdsource review websites like TripAdvisor and Yelp left off. Optimising your Google my business listing is a key aspect in controlling your local visibility and your local SEO. Google my business is the most powerful off-site business citation that you can receive and helps to build trust with prospective customers, business owners and internet users. It’s also important that your Google My Business listing shows consistent information with regards to name, phone number and address. Users should be able to easily access this information from the search engine results page that features your Google My Business listing.
Backlinks are essential for your online visibility. The most recent data suggests that backlinks account for more than 50% of where your website appears on Google. We will create highly-relevant backlinks for your website that dramatically improve your organic visibility. All of the links that we build for your website are sustainable, permanent, and will continue to form the backbone of your organic visibility for years to come. Creating backlinks for your website is not a one-time thing. It’s important to maintain this process over a period of months in order to build a natural link profile for your website.
Grow With SEO
For every SEO campaign that we undertake, our core mission remains consistent — to dramatically increase your visibility and skyrocket the quantity and high quality of leads that our clients receive. You do not need to be ranked number one for every single keyword in your niche, you just need to be ranking well for the right ones to achieve maximal SEO results. All of our SEO services are tailored towards identifying where your leads are and putting your business in front of them when they are ready to make a purchase.
How Much Does SEO Cost in Perth?
Prices for SEO in Perth vary greatly depending on the Agency that you hire and the competition of your industry. The difference in SEO services costs can be anywhere from $1,000 per month to $5,000+ per month.
What’s a Fair Price for SEO in Perth?
The most accurate answer that we can give you is this: It varies depending on your business, your goals and your industry. Before you go hunting for a basic ‘SEO Price Breakdown’, let us explain why.
When done correctly, Search Engine Optimisation requires extensive resources and planning. Achieving and securing page one search engine rankings for competitive keywords requires intricate knowledge of SEO principles and the ability to apply them for your business and industry. SEO is about developing a long-lasting marketing strategy that can continue to benefit your business for years into the future. As such, an SEO campaign is a long-term strategy that requires planning, time, and ongoing work.
So, when someone asks how much SEO costs, it’s a bit like asking a travel agent how much a holiday is going to cost. There is a myriad of factors that will affect SEO costs. Just like a holiday, each Perth SEO campaign will be entirely different. You’ll need to consider your destination, how long you will be going for, what time of the year you’ll go, how you plan on getting there.
There is a long list of factors that determine search engine optimisation costs. Perth search engine optimisation services need to be appropriately tailored and related to the overall objectives of the business. There is no one-size-fits-all SEO strategy for companies in Western Australia – there are, however, several factors that will help determine the nature of the campaign and the costs.
1. Industry Competition – The competition of your industry is a determining factor in the cost of Perth SEO services. We quote each job based on the projected difficulty of your industry and how much time, resources, and work will be required to help you achieve your desired outcome. Sectors with less competition mean less work and time. Therefore, we pass those savings onto our clients.
2. Your Target Areas – Location targetting is particularly relevant for our Perth Local SEO Services. The location that your business is targeting will also have an impact on the cost of our Perth SEO service. Companies who want to target service areas spanning the entirety of Western Australia will require more work than a small business looking to target only a handful of suburbs around Perth.
3. Campaign Objectives – The goals of your SEO campaign will influence the cost of your campaign. If your campaign objective is to rank number one for all search terms related to your industry, it’s going to take more work to achieve those objectives.
4. Previous SEO work – Do we need to clean up previous SEO work, or are we building on the SEO work performed by another Perth SEO agency?
5. The Agency You Hire – Finding the most reliable SEO company Perth has to offer is no small feat. Ultimately, you want to work with a Perth SEO agency that you can trust and can help you to achieve lasting results. Just like in any industry, there are good SEO companies and not-so-good ones. Work with a Perth SEO agency that is transparent about costs, work being undertaken, and realistic projections.
How Much Should You Pay for SEO?
Truthfully, there is no correct answer to this question. Like we mentioned above, there is no one-size-fits-all price-tag for an SEO campaign, and not all SEO agencies are going to deliver the same level of service and results. If you’d like to get an idea of price for your business based on your industry and your desired results, fill-out a contact form below to speak with one of our SEO team members.
Are We the Right Perth SEO Agency for Your Business?
Search engine optimisation is a long-term strategy designed to deliver long-lasting leads and generate brand recognition for your business. High-quality SEO services in Perth from Safari Digital are a long-term investment for your business. We will provide honest, transparent advice about the suitability of our search engine optimisation services for your business and answer your burning SEO questions. If we believe that we can help you, we will work with you; if we do not, we’ll point you in the right direction. To arrange a consultation, fill in the contact form below, head over to our contact page or call us on (02) 8006 9002.