Search Engine Optimisation or SEO is the process of creating, designing and implementing strategies that are going to increase the visibility of your website in the search engine results pages (SERPs). All major search engines such as Google, Yahoo and Bing have primary search results (organic results) that are ranked by what the search engine deems to be the most relevant content for the user.
SEO is one of the most effective ways to increase organic traffic and provide free, unlimited exposure for your website based on user search. SEO comprises of both technical and creative elements that can be optimised to improve organic search rankings, drive traffic and increase SERP visibility.
Local SEO is much the same as normal Search Engine Optimisation, only with an added emphasis on the geographical component. A website gives you the opportunity to target international audiences, but for most businesses, your target audience is probably located in the same city as you are.
If you have a local business like a shop or an office, local SEO allows people to find you in real life. Even if you’re not actively trying to get visitors to visit a physical location, you can still target an audience that is located in the same geographical area as you.
Instead of trying to rank for general search terms related to your business, Local SEO puts an emphasis on ranking for search terms that drive local traffic directly to your business. You need to optimise your content for the city or area where your potential customers are located.
Over the years, search engine optimisation (SEO) has developed an unwanted reputation as the ‘dark arts’ of internet marketing. A handful of shady marketers have engaged in corner cutting SEO techniques that have sullied the waters for the entire industry.
When done correctly, SEO should be the most powerful weapon in your digital marketing arsenal.
SEO is (and will remain through all of Google’s algorithm updates) essential to the user experience. Good SEO allows users to find, interact with, and absorb high-quality content at a greater rate than ever before.
If SEO hasn’t worked in the past, chances are something has gone wrong along the way. Here’s what might have happened:
You worked with an Amateur – It can be almost impossible to distinguish between a good salesman and an SEO professional who knows their s&^t. We’ve seen numerous clients who have been ripped off by an individual or reputable organisation who claims to know how to “hack the algorithm”.
You were given unrealistic expectations – If someone claims that they can put you on page 1 of Google for lucrative keywords for $499 a month, run, run very far away. We set ambitious, but realistic goals for your SEO campaign.
You didn’t fully commit – If you think SEO is expensive, you should try Google AdWords. Google’s ad revenue eclipsed $100-billion USD in 2018. You know why? Because SEO is hard. Google is making SEO more difficult than ever, which means that in order to get results, you need to commit to the process. Getting to page 1 of Google isn’t free or easy, but it is definitely worth it.
There’s no exact formula. SEO depends on a myriad of factors which means that each case is different.
A large website with a good foundation and plenty of links may see results in a matter of days, while a smaller or newly established website may have to wait a few months. SEO is an ongoing process. Investing in SEO is investing in your long term success and sustainability as a business.
We use market leading SEO tracking software and Google reports to track changes to your rankings every 24 hours. We’ll analyse changes and trends in your Google Search Console to make necessary tweaks to your campaign along the way. Ongoing monitoring and reporting is standard with all of our SEO packages.
We can send reports every 24 hours, 7 days or 30 days at your choosing. Naturally, your rankings will fluctuate every single day. We recommend waiting for a monthly report before making any tweaks to your SEO campaign.
Asking how much SEO costs is a lot like asking how much a holiday costs – it varies depending on where you want to go. It can be tempting to look at SEO as a cost outlay, but you need to think of it as an investment. By increasing your web traffic, you are setting your business up to receive more inquiries, more leads and more sales.
The biggest reason why SEO campaigns fail is that an agency or individual fails to understand the full scope of work required to achieve great results. If you’re interested in working with us, we’ll do a Free SEO Analysis and let you know what needs to be done to increase your traffic and grow your business.
Be very wary of anyone who offers a flat rate SEO package on their website. It’s like advertising bricklaying services without knowing what you’re building.
If you’re going invest in SEO, you ought to do it properly.
We price fairly and competitively based on the scope of work required to help your business achieve its goals. We charge based on that amount of work that is required for your business to get flooded with leads, traffic, and sales.
Unlike some SEO companies, we won’t recommend a lifetime SEO maintenance package with unnecessary monthly maintenance fees. Once we’ve got you as high as we can for your selected keywords, we’ll finish your SEO campaign.
We will get your business to the highest possible position and dramatically increase qualified leads for your business. We don’t try to rank irrelevant keywords for the sake of a nice graph. Everything we do is based around ROI. We will chase the highest possible position for the most lucrative keywords for your business.
We guarantee that we will do everything in our power to get you to the top spot in Google.
Quite honestly, we can target as many as you like. But that doesn’t mean you should target everything.
In our preliminary audit of your website, we’ll use your current search data, competitor information and our years of SEO experience to recommend the right keywords for your organic marketing campaign.
We target keywords that are going to drive conversions for your business. We’d rather rank for a handful of keywords that are going to flood your business with sales than target ones that are going to generate meaningless traffic. Lots of SEO agencies will recommend high search, generic keywords that won’t actually generate revenue for your business. We’re different, we’ll only target keywords that are going to help you grow.
We use Google Analytics to measure the return on investment (ROI) of your SEO campaign. We will utilise the information aggregated from Google Analytics to report patterns in traffic, non-branded organic traffic, and increases to organic revenue based around predetermined conversion goals and KPI’s.
Getting started is simple. Depending on our current load, we can have your SEO campaign up and running in a matter of weeks. We’ll give you a realistic time from on when we can start your SEO campaign and when you can expect to see the fruits of our labour.
Level 2, Suite 11
Sydney NSW 2000
(02) 8006 9002
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What are you waiting for? Our team is ready to work with you to create a custom SEO strategy that will inundate your business with high-converting leads.