Frequently Asked Questions

What is SEO?

Search Engine Optimisation or SEO is the process of creating, designing and implementing strategies that are going to increase the visibility of your website in the search engine results pages (SERPs). All major search engines such as Google, Yahoo and Bing have primary search results (organic results) that are ranked by what the search engine deems to be the most relevant content for the user.

SEO is one of the most effective ways to increase organic traffic and provide free, unlimited exposure for your website based on user search. Our SEO Services comprise of both technical and creative elements that can be optimised to improve organic search rankings, drive traffic, and increase SERP visibility.

What is Local SEO?

Local SEO is much the same as normal Search Engine Optimisation, only with an added emphasis on the geographical component. A website gives you the opportunity to target international audiences, but for most businesses, your target audience is probably located in the same city as you are.

If you have a local business like a shop or an office, local SEO allows people to find you in real life. Even if you’re not actively trying to get visitors to visit a physical location, you can still target an audience that is located in the same geographical area as you.

Instead of trying to rank for general search terms related to your business, Local SEO puts an emphasis on ranking for search terms that drive local traffic directly to your business. You need to optimise your content for the city or area where your potential customers are located.

Will SEO Work for Me?

Yes, but it’s going to take some work.

Over the years, search engine optimisation (SEO) has developed an unwanted reputation as the ‘dark arts’ of internet marketing. A handful of shady marketers have engaged in corner cutting SEO techniques that have sullied the waters for the entire industry.

When done correctly, SEO should be the most powerful weapon in your digital marketing arsenal.

SEO is (and will remain through all of Google’s algorithm updates) essential to the user experience. Good SEO allows users to find, interact with, and absorb high-quality content at a greater rate than ever before.

If SEO hasn’t worked in the past, chances are something has gone wrong along the way. Here’s what might have happened:

1. You worked with an Amateur – It can be almost impossible to distinguish between a good salesman and an SEO professional who knows their s&^t. We’ve seen numerous clients who have been ripped off by an individual or reputable organisation who claims to know how to “hack the algorithm”.
2. You were given unrealistic expectations – If someone claims that they can put you on page 1 of Google for lucrative keywords for $499 a month, run, run very far away. We set ambitious, but realistic goals for your SEO campaign.
3. You didn’t fully commit – If you think SEO is expensive, you should try Google AdWords. Google’s ad revenue eclipsed $100-billion USD in 2018. You know why? Because SEO is hard. Google is making SEO more difficult than ever, which means that in order to get results, you need to commit to the process. Getting to page 1 of Google isn’t free or easy, but it is definitely worth it.

How Long Does SEO Take to Work?

There’s no exact formula. SEO depends on a myriad of factors which means that each case is different.

A large website with a good foundation and plenty of links may see results in a very short space of time, while a smaller or newly established website may have to wait longer. SEO is an ongoing process. Investing in SEO is investing in your long-term success and sustainability as a business.

How Do You Track Progress and Rankings?

We use market leading SEO tracking software and Google reports to track changes to your rankings every 24 hours. We’ll analyse changes and trends in your Google Search Console to make necessary tweaks to your campaign along the way. Ongoing monitoring and reporting is standard with all of our SEO packages.

We send out reports once per month and will provide access to a 24/7 keyword tracker. Naturally, your rankings will fluctuate every single day. We recommend waiting for a monthly report before making any tweaks to your SEO campaign.

How Much Does SEO Cost?

Asking how much SEO costs is a lot like asking how much a holiday costs – it varies depending on where you want to go. It can be tempting to look at SEO as a cost outlay, but you need to think of it as an investment. By increasing your web traffic, you are setting your business up to receive more inquiries, more leads and more sales.

The biggest reason why SEO campaigns fail is that an agency or individual fails to understand the full scope of work required to achieve great results. If you’re interested in working with us, we’ll do a Free SEO Analysis and let you know what needs to be done to increase your traffic and grow your business.

Be very wary of anyone who offers a flat rate SEO package or guarantees results. It’s like advertising bricklaying services without knowing what you’re building.

Are You the Cheapest SEO Agency?

No, we are not. There are plenty of churn and burn SEO agencies out there that take on hundreds and hundreds of clients with little consideration for the results that they can help them achieve – that’s not us. At Safari Digital SEO Agency, work with a limited number of clients at any one time to ensure that we get exceptional results.

We price fairly and competitively based on the scope of work required to help your business achieve its goals. We charge based on that amount of work that is required for your business to get flooded with leads, traffic, and sales.

Unlike some SEO companies, we won’t recommend a lifetime SEO maintenance package with unnecessary monthly maintenance fees. Once we’ve got you as high as we can for your selected keywords, we’ll finish your SEO campaign.

Can You Get me to Rank #1 in Google?

We will get your business to the highest possible position and dramatically increase qualified leads for your business. We don’t try to rank irrelevant keywords for the sake of a nice graph. Everything we do is based around ROI. We will chase the highest possible position for the most lucrative keywords for your business.

We guarantee that we will do everything in our power to get you to the top spot in Google.

How Many Keywords Can You Target?

Quite honestly, we can target as many as you like. But that doesn’t mean you should target everything.

In our preliminary audit of your website, we’ll use your current search data, competitor information and our years of SEO experience to recommend the right keywords for your organic marketing campaign.

We target keywords that are going to drive conversions for your business. We’d rather rank for a handful of keywords that are going to flood your business with sales than target ones that are going to generate meaningless traffic. Lots of SEO agencies will recommend high search, generic keywords that won’t actually generate revenue for your business. We’re different, we’ll only target keywords that are going to help you grow.

How Can I measure ROI from SEO Services?

We use Google Search Console & Google Analytics (GA4) to measure the return on investment (ROI) of your SEO campaign. We will utilise the information aggregated from Google Analytics to report patterns in traffic, non-branded organic traffic, and increases to organic revenue based around predetermined conversion goals and KPI’s.

Where are you based?

We are based in Sydney. However, we work with clients all around the country including Adelaide, Brisbane, Gold Coast, Melbourne, and Perth – just to name a few. Here you can find a full list of our service locations.  Due the nature of our services, we can work with clients all over the world. Our team is based out of our Sydney office. We do not have any overseas contractors – all work is completed in house.

Is Your Approach to SEO Safe and Future Proof?

Yes.  We use 100% white hat SEO tactics to ensure that your website will continue to grow as Google’s (and other search engines) continue to change, develop, and evolve.

Do You do Google Adwords or Facebook Advertising?

No, sorry.

There’s more than enough full-service agencies claiming to be the best at everything. We spend 100% of our time, effort, and focus on SEO.

How Do I Get Started?

Before we start work, we first need to understand your business and your goals to determine whether we are going to be the right fit. To get started, use the contact form below to book an SEO consultation with an SEO professional at Safari Digital. You’ll speak to SEO experts, not salespeople that will give you an impartial overview of your website, current market position, and the work required to get you to where you need to be. You can then use that information to inform your next decision.