Award-Winning SEO Agency

There are thousands of SEO agencies in Australia, all vying for your business. Most of them will make big promises, claiming to be the best SEO Agency Australia has to offer. So then, why should you consider Safari Digital for your SEO strategy? Well, here are four good reasons why we are the SEO company Australian businesses trust:

AFR Fast Starters: In 2023, we were recognised by the Australian Financial Review as the fastest-growing new SEO Agency in Australia and the #39 fastest-growing new company overall in the AFR Fast Starters list. As a business, we have faced many of the same growing pains of our clients. For our clients, this means we understand how to leverage SEO to generate real business that drives growth, not theoretical improvements.

250+ Successful Partnerships: Over the last five years, we have partnered with over 250 businesses across countless niches to deliver transparent, future-proof SEO services. Our broad experience across different industries means we have a strong understanding of what works for different industries and campaign types.

Real Reviews & Testimonials: Sure, we don’t have 500+ questionable reviews like some other Australian SEO agencies. But what we do have is real, vetted reviews from happy clients like the Workplace Gender Equality Agency (WGEA) and the Australian Institute of Criminology (AIC).

We Deliver Real Results: Unlike other SEO consultants, we don’t just tell you what you need to do – we actually implement it for you. We won’t send you a checklist for your internal team to handle; we develop, implement, and monitor your SEO strategy to ensure the best outcome.

Choosing the right SEO agency can be the difference between serious business growth and frustrating stagnation. There are hundreds of digital marketing agencies across Australia, all claiming to be the best. Here are some things to consider when selecting your search engine optimisation provider.

• Choose an agency that ranks its own website for SEO-related search terms – it’s the best litmus test.
• Make sure they can explain their strategy, and they can pinpoint what is currently holding you back.
• Ask who your point of contact will be and who will actually be doing the work for you.
• Look for an agency with real client testimonials, case studies, and reviews from previous SEO projects they have completed.
• Avoid companies that want to lock you into a 12-month contract – if they know what they are doing, their results will keep you going.
• Make sure that you are aligned on goals and expectations

As of June 2024, there were more than 2.6 million active businesses in Australia. With more than 97% of users turning to search engines to connect with local businesses, SEO is an essential marketing channel for businesses looking to build visibility and awareness in crowded markets across Australia. SEO is a free, scalable marketing channel for businesses to build brand awareness and attract relevant users for valuable search terms.

Some of the reasons why SEO is so important for Australian businesses, include:

• Improved website visibility and rankings for valuable search terms
• Enhance brand recognition and brand presence in your niche
• Reduce reliance on paid marketing channels and create a sustainable funnel
• SEO helps businesses understand customer behaviour and industry search trends
• SEO is scalable and will continue to deliver long-term traffic to your website
• Organic visibility means higher trust – 89% of users turn to Google to find a business

Google Ads is a good option for businesses looking to drive immediate, short-term traffic to their website. The benefit of Google Ads and PPC marketing is that it is reactive and can drive immediate traffic – at a cost.

SEO is a long-term digital marketing strategy. Depending on a number of different factors, SEO can take anywhere from 3-12 months to become ROI-positive. The benefit of SEO vs. Google Ads is that SEO has a higher level of perceived trust with users – 70% of users opt for organic results over paid. The other key benefit of SEO is that it is scalable and cost-effective. Once your SEO strategy builds momentum, it becomes a cost-effective way to build awareness and trust and drive high-quality leads online.

Many of the clients that we work with will invest in SEO and Google Ads concurrently. As an SEO agency, we aim to increase your organic traffic so that you are less reliant on paid marketing. Once SEO begins to build, clients will generally reduce their paid advertising spending and rely more heavily on the leads generated through SEO marketing.

The timeframe to see results from SEO will depend on your starting point, competition, and goals. In general, we generally say that SEO can take between 3-6 months to begin showing results. In some cases, this may be slightly shorter or longer – it completely depends on the business.

It’s important to stress that there is no such thing as “Guaranteed SEO results”. Google explicitly warns businesses to be careful of SEO practitioners who offer such promises in their official documentation:

“If they guarantee you that their changes will give you first place in search results, find someone else.”

As a transparent SEO agency, we are upfront about timeframes and always aim to underpromise and overdeliver. Once we discuss your goals and perform a preliminary website SEO audit, we can provide a more accurate timeframe for your business.

Each website is different. Your current position in the market, as well as your previous marketing position, will dictate the strategy that we recommend. Some websites require more content, while others may require more time fixing technical issues or building website authority through off-page actions. Whilst each website is unique, our SEO services will generally focus on the four pillars of SEO:

On-site: Improving the onsite elements of your website, from your keyword strategy to on-site optimisations of menus, URL structure, internal linking, and more.

Off-site: Building authority and trust through positive off-site signals includes backlink strategies, PR strategies, brand monitoring, and content syndication – just to name a few.

Technical: Accessibility, mobile friendliness, site hierarchy and information architecture, structured data, and various other technical elements play a key role in website performance.

Content: Content that builds trust, aligns with your conversion funnel, and provides value to your users is the key to building long-term organic visibility and SEO success.

Following an initial consultation and audit, our SEO consultants will be able to pinpoint which of these elements require more attention and allocate resources accordingly in your SEO roadmap.

The cost of quality SEO services in Australia ranges from $1,400 per month (+ GST) for small businesses operating in less competitive niches and locations to $10,000+ per month for large businesses operating in highly competitive industries or multiple regions across the globe.

Just like any professional service, there will invariably be cheap SEO agencies offering to undercut prices and making outlandish promises. It’s important to understand what you are getting with each agency and to do your due diligence by looking at reviews and case studies to ensure you are working with a legitimate SEO provider.

SEO is a skill that takes time to learn and master. Just like any skill, you can learn the basics and implement best practices to give your business a leg up in the search results. For small businesses that are bootstrapped or just starting out, DIY SEO can be a great way to learn the fundamentals and start moving your website in the right direction.

The benefit of hiring an SEO expert for your business is that you will gain a clear pathway to improve rankings and drive organic traffic to your website. Deferring to an SEO company means that you will avoid common SEO mistakes and expedite your results. Hiring an SEO agency allows you to spend more time growing your business while someone else takes care of your search engine optimisation marketing.

We work with businesses across a wide range of different niches, including professional services, eCommerce, local businesses (Local SEO), medical businesses, trades and service providers, and much more.

SEO can be effective for almost every industry. If your ideal customer uses search engines to connect with businesses that offer your goods or services, then SEO can be a great way to drive more traffic and conversions online. If we believe we can help your business grow with an SEO strategy, we will work with you. If we believe your business is not the right fit for SEO marketing, then we will give you tips and point you in the right direction.

We do not do lock-in contracts. An initial SEO roadmap will outline a 12-month strategy for your business where you can see all of the actions and deliverables that you will receive. However, we do not lock you into a 12-month contract – great results should be the thing that keeps you on board, not a lock-in SEO contract.

SEO is a minefield – one wrong step could set your website back. Now, more than ever, SEO is about understanding your customers and creating a positive user experience that keeps them coming back. SEO isn’t about “gaming the system” or tricking search engines into ranking your content. It’s about winning trust by providing value to users.

Some of the most common SEO mistakes that we see when we audit a website, include:

• Keyword cannibalisation
• Over-optimising your content with keywords (keyword stuffing)
• Low-quality content designed for SEO instead of users
• Ignoring user experience metrics
• Not optimising your website for mobile search
• Duplicate content or content that is not original
• Not having a clear strategy in place before you start
• Not understanding your customer

SEO continues to evolve. Some of the tactics that may have been effective in the past no longer work, so it’s important to stay up to date with the latest changes and insights.

Backlinks or links that go from one website to yours continue to be an important trust signal for search engines. Essentially, a backlink from one website to another acts as a vote of confidence that search engine algorithms use to determine whether a website is trustworthy. Not all backlinks are created equally. Gaining a high quantity of low-quality or irrelevant links won’t automatically improve your website rankings.

Third-party metrics like DA, DR, Trust Flow, and the rest are unreliable indicators of backlink quality. Instead, backlinks should come from trustworthy sources and be niche-relevant. Link-building is one of the most complex aspects of SEO, which is why it’s important to work with someone who understands the nuances of backlinks and knows what they are doing.

Content is arguably the most important aspect of an SEO strategy. The primary function of search engines is to connect users with content that matches their search query. As a result, the content that you publish on your website forms the basis of your SEO campaign and plays an integral role in how search engines and users perceive your website.

Google has previously confirmed that user signals such as on-site behaviour play a key role in how your content ranks in organic search. As a result, it’s important that your content is written and structured to not only rank for search engines but also meet user expectations and provide a positive on-site experience. Google’s “SEO Fundamentals” documentation provides valuable insights for our content writing team to follow when writing content for your website.

The best content strategy is about surfacing the right content for the user. Understanding the needs of users through keyword research and intent is the key to producing valuable and relevant content that increases visibility in organic search.

In most cases, our in-house team of SEO copywriters will research, write, and publish the content on your website for you. If you have an internal team of content writers or you would prefer to handle the content yourself, then our content team can work with your copywriting team to provide research and best practice guidelines to ensure your content aligns with user intent and SEO best practices.