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Award-Winning SEO Agency

SEO services that deliver lasting results, not endless excuses. Safari Digital is an Award-Winning SEO Agency in Australia that takes the time to understand your business and your unique goals to create SEO strategies that provide lasting business growth.

Whether you’re a local business in Darwin or you’re an enterprise-sized company headquartered in Sydney or Melbourne, our customised SEO solutions drive lasting growth for Australian companies.

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SEO Agency Banner Image - Liam Ridings

Our SEO Services

Award-Winning SEO Services

Safari Digital is a specialist SEO agency in Australia partnering with small, medium, and enterprise-sized companies to drive long-term growth with customised search engine optimisation (SEO) solutions. Awarded Australia’s fastest-growing SEO Agency by the Australian Financial Review in 2023, Safari Digital is the trusted SEO provider for Australian Government Agencies, including the Workplace Gender Equality Agency (WGEA) and the Australian Institute of Criminology (AIC).

How SEO can help your business

Search engine optimisation isn’t just about winning clicks; it’s about winning trust and building brand recognition. Unlike traditional marketing, which is about “reaching out” to your ideal customer, SEO is an inbound marketing channel that responds to customer queries. By meeting your customers with relevant information, you can effectively win clicks and build trust throughout the buyers’ journey.

If you’re on this page, there’s a good chance you already understand the value of SEO. If that’s the case, then you’re likely here for one of the following reasons:

  • Your traffic has been slowly dropping off, or you’ve noticed a sudden drop off in the wake of a recent Google update.
  • Your website doesn’t rank in the search engine results for valuable keywords like your competitors.
  • You are no longer getting calls or enquiries from your SEO marketing strategy.
  • Your current SEO plan isn’t working, or you just can’t reach the next level.

It doesn’t matter whether you’re a new business or you’ve been working with an SEO company for a while, and you’re just not getting the results you need. Our experienced team can review and understand the flaws in your current strategy. We can pinpoint where you are missing out and what needs to happen to get your business back on the right track.

Case Studies

Empowering growth for Australian government agencies.

The Workplace Gender Equality Agency (WGEA) is the Australian Government Agency that promotes gender equality in Australia’s workplaces. Naturally, when the WGEA approached Safari Digital for help with promoting their organic search presence, this was a project close to our hearts.

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76%
increase in clicks
41%
increase in visibility
27%
increase in CTR

BONIIK

  • +3,222% Increase in organic traffic

  • +9,313% Increase in organic visibility

  • 1,882 Keywords ranking top 3

Jericho

  • +518.2% Increase in organic traffic

  • #1 Ranking for 29/30 target keywords
  • 422 Keywords on page 1 of Google

BPC Tech

  • 218% Increase in organic traffic
  • 177% Increase in organic visibility
  • 729 Keywords on page 1 of Google

Trusted by local, national, and international brands

A Winning Formula for SEO Success

Our SEO Strategy

The search landscape is constantly evolving and changing. To rank at the top of the search results, you need to continue to evolve and improve your SEO strategy in line with market demands, consumer behaviour, and your evolving business. It’s not enough to rely on old, manipulative SEO tactics – you need to work with an SEO company that can take your search engine optimisation strategy to the next level.

We work with Australian companies of all shapes and sizes to deliver the best SEO services Australia has to offer. Whilst each campaign is completely unique and requires a fresh approach and strategy, there are a number of steps that we follow in almost every SEO strategy. SEO is a process-driven digital marketing strategy that requires input from our entire team of on-site, off-site, technical, and content SEO specialists. Here are six essential, non-negotiable SEO steps we carry out in every SEO campaign.

Experience lasting success with

Australia’s leading SEO experts.

Safari Digital is a boutique SEO agency that helps businesses of all shapes and sizes reach their target audience more efficiently in organic search results. Our dedicated in-house SEO consultants take the time to understand your business, your USPs, and your unique market to design an SEO strategy that funnels qualified leads to your website. As a dedicated SEO company, we spend 100% of our time, energy, and focus on developing the best search engine optimisation services Australia has to offer. There are no excuses and no middlemen – just long-lasting solutions that empower long-term business growth.

Our SEO thought leadership and research has been cited by global brands.

Consistent,

winning results

We don’t just talk about SEO – we deliver real results. Over the last five years, we have partnered with more than 250 businesses across Australia in a diverse range of niches to deliver SEO solutions that align with key business objectives. Theoretical improvements are nice, but they don’t push your bottom line further. We are committed to delivering SEO marketing services that generate real, qualified leads for Australian businesses.

Why we’re Australia’s best SEO company

Real, verified reviews

from our Australian clients

Sure, we might not have 500+ questionable reviews like some other SEO agencies in Australia, but here is a handful of real, verified reviews from happy clients that we have worked with over the years.

Sam Carigliano

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“We’ve been with Safari for almost 2 years and have to say the service, attention and, most importantly their results have been nothing short of exceptional. We are so happy with our decision to work with them, and would highly recommend them to anyone looking for an SEO agency!

Liam, Breanna and the rest of the Safari team provide such good advice, actionable items and get us incredible results. Most of all, they really care and always work hard to drive our business forward. Thank you Safari!!”

The Australian SEO agency trusted by Government Agencies

We are the SEO company trusted by Government agencies like the Workplace Gender Equality Agency (WGEA) and the Australian Institute of Criminology (AIC).

As a team, we have helped government agencies navigate the complexities of large-scale SEO projects with content strategies, website migration strategies, user testing, content planning, and information architecture that empowers growth. Our SEO solutions have helped Australian Government Agencies to deliver better services for the Australian public through search engines.

4 steps towards SEO growth.

SEO Agency vs. Generalist Digital Agency

There’s no shortage of digital agencies in Australia that offer search engine optimisation as an ‘add-on’ service. Here is what it looks like when you work with a specialist SEO provider versus a digital agency that offers SEO as an additional service.

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  • Work directly with SEO specialists
  • Leverage what we’ve learned from 250+ SEO campaigns
  • Tailored solutions to suit your business and your budget
  • Transparent reporting on KPIs that translate to business growth
  • In-house on-site, off-site, technical, and content resources
  • No lock-in contracts or setup fees on your campaign

Generalist Digital Agency

  • Allocated to an overworked account manager
  • SEO guesswork performed by digital marketing generalists
  • Cookie-cutter SEO strategies to fit their “funnel”
  • Patchy SEO reporting with irrelevant reporting metrics

  • Your work is outsourced to overseas contractors
  • Lock-in contracts, direct debit, impossible exit clauses

Globally recognised

SEO specialists

Our search engine optimisation research and thought leadership has been recognised and cited by leading brands in the digital space.

SEO FAQs

Frequently Asked Questions

How to choose the right SEO Company

There’s no shortage of SEO agencies in Australia claiming to have the secret recipe for success. From ‘gurus’ to ‘experts’ and all of those other superfluous names they call themselves. So, how can you wade your way through the bloated digital marketing agencies and find an SEO partner who actually knows how to get results for your business? Here are three essential qualities you need to look for when choosing an SEO provider for your business.

It should go without saying, but if you’re going to work with an SEO specialist, they should be able to get results for their own website. Do some background research to check how they rank for search terms like “SEO services”, “SEO Agency”, and other keywords related to their services. If they can’t rank their own website, then there is a good chance that they will not be able to rank yours.

There is no such thing as ‘guaranteed SEO services’; Google even warns against agencies and SEO professionals offering such promises in their official documentation. SEO agencies offering guaranteed results or page 1 rankings should be given a wide berth. With that said, your SEO provider should be able to provide you with a realistic timeframe for results. By looking at your current position and your past website performance, an SEO agency should be able to provide you with an expected timeframe for results.

We’ve all seen those digital marketing agencies with 500+ Google reviews and a 4.8-star rating. Of course, the truth is the reviews that provide the real feedback are the ones that they have buried with the other 480 reviews. Any business owner will know how hard it is to get clients and customers to leave reviews – even when you deliver fantastic results. So, agencies loading up on hundreds of 5-star reviews should be treated with a fair level of scepticism.

SEO – the gift that keeps on giving

Search engine optimisation is the digital marketing strategy that keeps on giving. Unlike pay-per-click marketing channels that only generate leads whilst paying for them, SEO continues to work for your business around the clock to drive brand awareness and generate leads. SEO doesn’t take sick days, holiday leave, or clock out early – it continues to work for your business on weekends and holidays.

As a business, SEO is more than just a marketing funnel – it is the investment that will continue to reap rewards for years after your initial investment. When you measure the ROI of SEO, it’s important to remember that SEO isn’t just working for you whilst you are working with an SEO agency; it is continuing to put in the hard yards and work for your business for months and years after you pay your final invoice.

As an SEO agency, we are proof that SEO works. You’re on this page because you found us through organic search. We have never invested a single dollar in any other marketing channel, and we don’t pay for ads. 100% of our business comes through our own SEO strategy.

Experience across countless industries

Specialised SEO solutions across countless different industries and business types. We work with companies of all shapes and sizes to improve page rankings and increase traffic, conversions, and revenue.

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