Does SEO Really Work?
Yes, it absolutely does.
We understand why this is amongst the most frequently asked questions. But here are the facts!
As of 2021, 84% of businesses that invested in SEO services worldwide saw an improvement in their long term organic traffic. But there are a few things that you need to understand about SEO if you want to see a positive result.
There is no rulebook for SEO. There is no exact science, and there is no cheat sheet released by Google. The search results are contingent on the ever-changing search ranking algorithm. As of 2021, more than 200 different factors are taken into account when interpreting and ranking web pages. Our digital marketing SEO professionals have years of experience and are tasked with staying on top of the latest search engine rankings changes.
Is SEO Worth It?
When done correctly, yes!
When you choose a top SEO Agency that is aligned with your goals and has the skills to get results, search engine optimisation SEO has the ability to transform your business completely.
SEO is not something that you do for your website once, and then it is done. You cannot “SEO your website” with a digital marketing agency and then expect to see first page results for the rest of your business lifecycle. As of 2021, Google makes nearly 70% of its revenue from Google Ads. Do you know how they do this? By keeping the search results dynamic.
If the organic search results were easy to rank in, Google would not have a viable business model. Google makes money by constantly updating their search algorithm and keeping it dynamic. Search engine marketing is continually growing and evolving. There is a science to first page rankings, but that science is constantly evolving.
How Long Does SEO Take?
The truth is SEO is an ongoing process that requires constant updates and attention while making sure you abide by Google’s best practice guidelines. Your long term success is not contingent upon a one-time ‘optimise your website’. Whether you are looking for small business or enterprise SEO, your website ranking, conversion rate, Google rating and long term success are contingent on long term strategy.
Australian businesses are investing more in performance SEO in 2021 than ever before. Large businesses and small businesses that invest in best practice SEO are rewarded with measurable results. We take a results driven approach that prioritises return on investment above all other metrics and would highly recommend that you choose a comprehensive SEO specialist that can deliver a high level long term strategy that can deliver results in 4 months, 6 months, as well as 2 years down the line.
Doing SEO for five or six months and then ignoring it will not yield positive long term results or visibility. If you have room in your marketing budget, SEO is an investment that you want to start as soon as possible.
SEO is a cumulative effect, the longer you are doing it, the easier it is to see results. If you want to see more leads, organic traffic and revenue in six months from now, you should start SEO today. Contact us for an SEO audit that can help you make an informed decision about your next steps.
Why is SEO So Important?
SEO is the most scalable online marketing method. Search engine optimisation services are the answer for a business looking to build large-scale exposure on a budget.
As of 2021, more than 70% of clicks in Google go to the organic search results. While Google ads have their place in an online marketing strategy, they are not as scalable as implementing an effective SEO strategy that stands the test of time.
SEO marketing continues to be the most effective way to grow your business online. If you do not have an effective organic strategy, you miss more than 70% of possible website clicks and impressions.
SEO is not the right fit for every business. Some companies will benefit from investing more of their digital marketing budget elsewhere. But here are five good reasons why your business needs organic digital marketing services from an SEO company.
- You do not need to pay for ad space, clicks, or impressions
- SEO builds brand trust, credibility, and recognition
- Effective SEO enhances the on-site user experience
- SEO helps businesses to stay ahead of their competition
- You can measure the ROI from SEO
Above all, SEO is the most effective way to increase brand visibility and long term organic traffic at scale.
Unlike Facebook Advertising, Social Media or Google Ads, you do not need to pay for each click and impression your site receives. SEO is working around the clock to build brand credibility, online presence and recognition with your target audience.
Is Safari Digital Amongst the Best SEO Companies in Australia?
Want to know How to Pick A Good SEO Company? You’re probably expecting this to say, if the name says; “Safari Digital”, then you should work with them! But that’s the lazy answer, so let’s try to take an impartial approach to the process of discerning the best SEO experts in Australia. Choosing the right search engine optimization company for your business is no easy task. Finding a digital marketing agency that you can trust with something as valuable as your web presence is a big decision.
In 2021, your website visibility can be your livelihood. When it comes to choosing a top SEO company to work with your business, try and remove the emotions out of the equation and look at it from a logistical standpoint.
- Judge them by rankings, not website design
- Ask the SEO company for case studies or past clients that they have worked with question their approach: “is this SEO company selling to me or consulting with me?”
- Is the digital agency working with another business in your field?
- Is the SEO company copying another, better SEO marketing agency?
- Is the digital marketing company or SEO company able to rank their own website for SEO?
- Did you find the digital marketing company through google ads or though SEO search?
- Ranking for SEO PPC is not the same as ranking for SEO
- Do they employ SEO Specialists?
- When Should I NOT Work with An SEO Company in Australia?
So, can you do SEO for your own site in 2021?
Conceivably, yes. If you have the time to learn, try, fail, and then succeed. Then perhaps you can take on SEO by yourself.
In 2021, there is more than enough information online to implement your own search engine optimisation work. The biggest problem that you will encounter is the sheer amount of conflicting information that exists from various digital marketing sources who think they have the secret recipe to getting to the first page of Google.
One blog might tell you that meta titles do not matter for SEO, while the next might tell you that they are important. A social media manager may try to tell you that social media and SEO are related, when in fact, they are not.
Take it from us; the only way to master SEO is through trial and error. It takes years of trying and failing (don’t worry, that’s behind us now) to get good at SEO. Our SEO team have been what works and what does not first-hand.
It takes time to understand how each change and each update impacts your site.
Hiring an SEO company Australia expedites this process. Instead of wondering what will work and what will not, an SEO agency has already been through the process.
Considering Your SEO Options
Transparency is hard to find when you’re consulting with a digital marketing agency. The search engine optimisation industry is overrun with bulldogs and salespeople promising Gucci and delivering Guess.
We don’t work with everyone, and we wear that as a badge of honour. It might stop us from buying a Ferrari (sad face), but it’s the ethical choice when it comes to SEO. Around 40% of the business that enquire about our SEO agencies service are not the right fit for an SEO campaign. We’re an SEO company in Australia that regularly tell prospective clients to reassess. This could be due to a range of different reasons, including:
Here are some reasons we will not work with a prospective client:
- The business model does Not Necessitate SEO.
- You Have a ground-breaking product that does not have search volume
- You need instant leads
- You are not in the right place to invest long term
- Your budget does not match the level of competition in your industry
- Your target market does not use search engines to interact with your goods or services offerings
What Does an SEO Company Do?
An SEO company will work with businesses to create an organic marketing strategy that improves online visibility and website traffic in search engines such as Google and Bing. SEO companies provide a range of different services that include technical, content, on-site optimisations, and off-site optimisations. Each SEO activity is tailored towards the unique goals of a business and is engineered to help businesses to reach their goals.
A reputable SEO company will follow the Google Webmaster Guidelines to create online strategies that focus on the four pillars of SEO:
- Technical SEO
- On-site SEO optimisation
- Off-site SEO authority building
- Optimised Content & Content marketing
At Safari Digital SEO Agency Australia, we develop customised SEO strategies that suit the unique needs of our clients. Each company is different and every website has a different starting point and different challenges in search engines. As such, we develop customised strategies that help our clients to face market challenges head on. We don’t make empty promises about getting to the first page of Google. We do not employ cookie cutter SEO techniques and we will never cut corners. Our SEO specialists work tirelessly to create cutting edge SEO that are effective now, and will be in years to follow.
How Do I Know I’m Hiring the Right SEO Partner?
When it comes to developing and implementing a successful SEO campaign, finding the right fit for your business is essential.
Mutual respect and trust are two of the most important ingredients in a successful SEO campaign. Our visions and approach need to be aligned in order to achieve the best possible outcome. SEO requires trust and patience, which is why we prioritise open communication and transparency in our approach to SEO.
We believe that the best litmus test for the ability of an SEO company is their ability to rank their own website in Google. At Safari Digital, we practice what we preach. We don’t use paid ads or social media marketing to tell you all about how good our SEO service is. That would be kind of redundant.
We use the same cutting edge SEO strategies for our own website that we will use for yours. Unlike some of our larger competitors, we don’t have one SEO team for our own website, and another for client websites.
The Google Search Central video provides a good reference for companies to choose the right SEO for your business.
How Do I Choose the Best SEO Company?
Not to toot our own horn, but we like to think we know what we’re doing. You’re on this page because you were looking for SEO in the organic search results (Google). So, as an SEO company, we must be doing something right.
We strongly believe that we have the most diverse and knowledgeable SEO team. It’s a big claim, but we’ve completed enough high quality SEO results to genuinely believe that we are the best SEO professionals in a range of different fields.
But are you the best SEO agency for every industry? Quite honestly – probably not. But even Apple Computers isn’t the best at everything. I mean, have you tried apple music? It doesn’t hold a candle to Spotify. The truth is search engine optimisation SEO is a diverse facet of digital marketing. We deal with clients from a wide range of industries, including:
… Just to name a few!
Here’s what we can promise you when it comes to being best SEO company in Australia. We do not take on clients if we do not believe we can deliver value in search engines. We don’t do social media marketing and we don’t do Google Ads. If we agree to take you on as an SEO client, it means that we are confident that we can get you outstanding SEO results.
We purposely limit the number of clients that we deal with at any one time to maintain the high quality of our work. We also will never work with two companies in the same industry and the same area. There is an obvious conflict of interest if we were to work with two competing companies – so we will never do it. If you choose to work with Safari Digital SEO Company, you can be sure we will never work with your competitors while we are working with you.