By now, you should have gathered that SEO is a highly effective method for driving organic traffic to your website and increase the quality of leads that you are getting. By working with Safari Digital for your SEO in Adelaide, you will attract relevant, high-converting visitors who are genuinely interested in your company, your product and your services. We do the heavy lifting to find out exactly what your customers are searching for when they are ready to make a purchase. In doing so, we can put your business in front of them at just the right moment.
We want to make sure your success in the search engine results pages long after you have finished working with us. We will create a blueprint for the online success of your company by implementing an onsite SEO structure that can continue to scale as your business grows. We’re completely transparent with everything we do. We aim to empower you with the tools that you need to succeed.
On-Page SEO involves optimising elements of your website to improve your organic search visibility. In the simplest terms, on-page SEO strategy is a process that involves different fine-tuning characteristics of your website so that search engines can easily crawl and interpret the content and information structure. As an SEO Agency in Adelaide, it’s our job to produce content that allows search bots to crawl and understand your website. At the same time, it’s essential to create content that users genuinely want to read. There is no point creating on-page SEO rich content that is easy for search bots to crawl but intolerable for users to read.
Before we look at how we can improve your search engine presence off the page, we start by implementing the onsite content that will form the foundation of your search engine optimisation SEO campaign on-page.
Written content plays a critical role in how your website ranks. A study conducted in 2016 by Backlinkio uncovered that the average page 1 result on Google is 1890 words in length. For sites with dozens, hundreds, or even thousands of landing pages, it may seem like a daunting prospect creating so much content to get to page one of Google. As Adelaide SEO specialists, we understand how to get the most out of your content. We’ll work with your business to develop transferrable content that is used across multiple landing pages without losing ranking (or not being indexed at all) because of duplicate content. We’ll work to create a sustainable SEO structure that you can scale out use as your business grows and expands.
Page Titles are one of the most reliable relevancy signals for search engines. The title tag should give an accurate, keyword specific summation of what users can expect to find on the page. In addition to being one of the most important onsite ranking factors, page titles also affect what your page looks like in the search engine results pages which can dramatically impact click-through rate (CTR) and conversion rate – irrespective of whether you are on the first page of Google or not.
Customised Meta Descriptions
Contrary to popular belief, meta descriptions do not play any role in the search engine ranking algorithm. Google revealed way back in 2009 that Meta descriptions are not actually part of their rankings algorithm, and that has not changed since.
Even though meta descriptions do not directly impact where your pages appear in the search engine results does not mean they aren’t necessary. Creating an engaging meta description is essential for improving the click-through rate for your website. We’ve worked with Adelaide businesses in the past who have seen a dramatic increase in click-through rate just like tweaking them meta descriptions.
Improve Local SEO
You don’t have to rank for the highest volume search terms to achieve lots of meaningful website traffic. A lot of the big players in your niche will focus on national keywords which do not convert anywhere near as well as local highly targeted keywords. For instance, the page that you are on at the moment has been created for the search term SEO Adelaide, rather than focusing on “SEO”, which has a higher search volume. The reason for this is that SEO Adelaide has a much higher conversion rate than broad term phrases related to the topic of search engine optimisation. By using your city name and the names of your serviced areas in your content, you can dramatically improve your local visibility and drive highly-motivated customers to your store. Just because you don’t have a physical location doesn’t mean that the principles of local SEO are not relevant to you.
Internal Linking Structure
Did you know that you can use internal links to create a hierarchy for your content? If you’ve conducted a bit of research about search engine optimisation, you will probably find countless resources are talking about links or ‘backlinks’. Backlinks are external links that link back to your website and are one of the most important off-page ranking signals. But did you also know that Internal Linking is a highly effective way to communicate page value with Google and other search engines. We’ll create an internal linking structure for your website that ensures search engine robots bots know what your most important content is. Internal linking is an underrated and highly effective method to increase your organic search visibility.
Off Site SEO Work
A lot can be derived from the name itself, off-site SEO or off-page SEO as it is sometimes referred to refers to the external factors that affect your search engine rankings visibility. Google uses more than 200 elements to determine its search engine rankings algorithm, optimising your website for off-site SEO involves creating a profile for your website that improves its popularity, trustworthiness, and relevance. Think of off page SEO as a vote of confidence from other web users.
Optimise Your Google My Business
Have you set up your Google my business account yet? Google My Business lets you claim your business listing and control how it appears on Google. In essence, Google my business is the most popular crowdsourced review platform on the internet. Google uses its reach and popularity to take over from where sites like TripAdvisor and Yelp left off. Keeping your Google My Business listing up-to-date is a crucial aspect of controlling your local visibility and your local SEO efforts. Businesses which are active and trustworthy have a much higher click-through rate and will benefit from increased local visibility. Think of Google my business as the most important citation’s that you can get.
Targeted Business Citations
Contrary to what some SEO professionals may say, business citations still play an essential role in exposing your business to new customers and giving your website a healthy link diversity. Gaining business citations isn’t about submitting your business to as many directories as we can find. As a dedicated SEO Agency in Adelaide, we know which directories are going to be beneficial for your website depending on your product or service offering. We don’t randomly add your business to every directory we can find, we focus on ones that are going to improve your reputation and search visibility.
Link Building Foundations
This step is especially crucial for a business that has never worked with an Adelaide SEO Specialist in the past. We’ll work with your business to create a foundation of links that will vastly improve your search visibility. To win the trust of Google and improve your organic visibility, you need to have a wide range of links from different sites. The initial stage of link building that we complete for our Adelaide clients is about creating a broad range of connections that increase the number of mentions of your business around the web.
Premium Quality Link Building
Creating high-quality links for your website is the final stage of every SEO campaign that we undertake. We work with influences and bloggers in your industry to develop premium-quality guest posts that give you highly relevant backlinks that will supercharge your SEO efforts. Our premium link building SEO service takes care of everything from writing the post and reaching out to bloggers, to make sure that a link is placed back to your website and indexed. Creating high-quality backlinks for your website is not a one-time thing. It’s essential to maintain this process over months to maintain and natural link profile for your website.
How Adelaide SEO Can Help Your Business
We will work with your business to dramatically improve your organic search visibility. You don’t need to be #1 for every keyword in your niche; you just need to rank well the right ones. Our search engine optimisation services are about identifying what your leads are looking for when they search Google and ensuring your business shows up at the right time. We’re here to get results that you could have only dreamed about.
Search engine optimisation is a repeatable process that can be applied to different websites across different niches. We have proven results across a wide range of niches. It doesn’t matter if you’re in service or product-based industry, if you are looking to improve the Google search visibility of your Adelaide based business, then contact us at Safari Digital SEO Adelaide for a customised SEO strategy. We are a small but powerful team of the best SEO experts invested in seeing our clients succeed on the first page of Google.
Contact us today on (02) 8006 9002 or head to the contact page to arrange your consultation with an SEO professional.