Perth’s Local SEO Experts
Local SEO in Perth is quickly becoming the most effective way to build qualified, local leads for Perth businesses online. Today, 97% of users will search online to find a local business with 12% of users searching online at least once per day. With 28% of all local searches resulting in an online (or offline) conversion, can your business really afford to miss out on valuable, localised leads?
Safari Digital is an experienced SEO agency that has been running local search campaigns in Perth for more than five years. In that time we have helped tradespeople, local businesses, online e-commerce stores, and professional service providers to become local leaders in Perth.
Whether you want to own the entirety of Perth, or you’re looking to target a hyper localised area in Fremantle, Rockingham, or Cottesloe – our team can put together a strategy that will put you in front of local customers at the right time. Our approach to local search visibility is simple; we identify your target market, what they are searching for, and reverse engineer an SEO strategy that puts you in front of them at just the right time.
The truth is, if you do not have a local strategy in place, your business is missing out on the most valuable traffic you can receive. Local SEO continues to be the most cost-effective type of SEO campaign that we run and is a proven way to establish your business a as a local leader – not a follower.
The Value of Local Search
46% of Google searches include a local intent. In the absence of the yellow pages and standardised businesses directories, consumers rely on Google to find local businesses. If you are a Perth business and you don’t have a local strategy in place, you’re missing out on valuable traffic.
It’s easy, people use Google (and other searches engines) to find local companies. Without a local strategy, your business is missing out on the opportunity to capture valuable local customers. If you want to drive local customers to your business, you need to have a Perth Local SEO strategy in place.
We do SEO for businesses of all sizes. Still, we love providing local SEO services for one excellent reason – our local campaigns for Perth-based companies deliver a ridiculous return on investment for our clients. We have tried and tested methods that turn modest, small businesses into successful small businesses that dominate the Perth area. From Mandurah to Fremantle and all the way up to the Joondalup, our local search campaigns enable modest businesses to become industry leaders in the Perth area.
Our SEO Strategy
Localised strategies that capture motivated, high-quality leads.
Frequently Asked Questions
Is SEO Still Effective in SEO?
Before we delve into the merits of a localised search engine optimisation campaign, let’s first address the question; “Is SEO still an effective marketing channel”.
At the beginning of each year, we see a myriad of new articles pop up claiming that search engine optimisation is no longer effective. A vast array of Google updates including Penguin, Panda, and the latest Link Spam update have made it more and more difficult to rank low quality websites on Google – which is a good thing! In 2024, the top spots on Google are reserved for websites that take a long-term approach to SEO.
Digital marketers that claim SEO is no longer effective are simple stuck in their old ways. SEO is more complex than it has ever been. The tactics that help a website to rank are completely different to the short-sighted ‘quick win’ SEO tactics that the same marketers were selling three or four years ago.
To answer the question, yes – SEO is still the most effective way to promote and market a business at scale. There is simply no other marketing channel that allows businesses to reach as many prospective customers at such an accessible price point. If you are serious about building a business that will be successful for years to come, then search engine optimisation needs to be at the top of your list.
Does My Business Need Local SEO Services?
Maybe you do, or maybe you don’t – it depends entirely on your business model and your unique business circumstances. At Safari Digital We take a transparent approach to working with our clients. If believe that your business can benefit from our services, then we will work with you. However, if we believe that you all digital marketing budget can be better spent on another on my marketing channel then we will be the first to tell you about it. For us, transparency is the most important aspect of a successful client relationship.
When it comes to local search engine optimisation services, we like to think that we are a little bit different. We will not work with a client where we do not see the benefit of implementing a local search strategy. There is enough SEO agencies in Perth that will take on every single client that they can get – we are not one of them.
Generally speaking, around 40% of the businesses that we consult with are there right fit for the services that we offer. There are a range of reasons why we might not be the best fit for your business, the most common ones:
• Your industry right fit for SEO
• Your aspirations do not match your budget
• You have a ground-breaking product where users do not search for on Google
• You are not in the position to commit to ongoing work
• We are already working with one of your competitors – we will never work with two businesses in the same industry and area at the same time due to a conflict of interest
Will Local SEO Increase Business Revenue?
Yes – Perth local SEO conversion rates are insane.
The most important thing that you need to understand about local SEO services is that conversion rates are huge. 78% of local searches result in an enquiry or conversion!
To put that in perspective, if you are a service-based business like a plumber or sparkie and you receive a click from a local search, there is an 8/10 probability that it will end in an enquiry. If there is one local search engine optimisation statistic that should make you sit up and take notice, it’s this one.
When you consider that the bulk of local searches result in a conversion, the value of a regional search strategy cannot be ignored. Local SEO catches highly-motivated customers at the pointy end of the purchasing cycle – which is specifically when you want to be front and centre. If you’re going to attract motivated customers to your business, a local SEO strategy is fundamental.
Are Local Searches Common?
You bet! Google users love local search. In fact, 97% of search engine users turn to Google to find a local business.
Users who want to find a local business online turn to search engines first. Without a local SEO strategy in place, your company is missing out on these leads. Investing in local SEO means appearing in more local searches and taking your slice of the local search market.
A local SEO Perth strategy will help you build your local presence and build local awareness for your business. If your business does not have a strong online presence, you are missing out on local, qualified leads.
The first step towards growing your business is letting customers know that you exist. According to the most recent data, a whopping 86% of people rely solely on the internet to find a local business – if you’re not visible to your local audience, then you’re fighting an uphill battle.
How Many Google Searches Are Local?
Nearly 50% of all Google queries feature local intent!
That means when an individual is seeking a product, service or place they incorporate their location in the search.
Google is putting more weight on delivering local results that give an immediate resolution for their users. Instead of offering full results, Google is delivering laser-targeted results that direct customers from their phones or tablet straight to your business.
28% of queries that incorporate a local intent will result in a purchase. For businesses of all shapes and sizes – the weight of a local SEO strategy in Perth cannot be overstated.
Customers want search results that are customised and easy to use. Search engines have reacted by using different data points and geo-tracking to display search results that are specific to the user. “Near me” search terms have grown by more than 400% over the last four years.
To capitalise on these searches, your business needs a rock-solid local SEO plan that incorporates your local citations, Google My Business and a range of other local factors will impact your local visibility.
Are My Competitors Using Local SEO?
It’s unlikely. In fact, most businesses (including your competitors) underestimate the power of local SEO.
Want to know the most satisfying part about implementing a local SEO strategy? You’ll be one of the first businesses in your niche to do so. The most recent data advises that 56% of local businesses haven’t even claimed their Google my business listing – so just imagine what your business could do with a local search engine optimisation strategy.
There are thousands of businesses who want to increase their market share but don’t know where to start. By implementing a Perth local SEO strategy, you will be amongst only a handful of businesses in your niche who understand the power of local search.
Will Local SEO Help to Grow My Perth Business?
Climbing to the top of the search engine results pages in Perth was once considered a pipe dream for businesses with a limited marketing budget.
The Perth landscape is controlled by big companies who can throw money at a problem – so what about companies who need to find an answer on a budget?
Since Google Pigeon update in 2014, Google has been giving local businesses the chance to outrank and outperform their more established rivals on a local level.
Local SEO is the most powerful way to increase your local visibility in Perth and develop your business on a budget.
Do You Provide Any Other Online Marketing Services?
No, sorry!
A jack of all trades is a master of none. Which is why we commit 100% of our time, effort, staff, and resources to delivering the best search engine optimisation services. Unlike some of our competitors, we do not dabble it every aspect of online marketing. There are enough full-service digital marketing agencies in Australia that claim to be the best at every facet of online marketing – we are not one of them. We are a dedicated team of SEO professionals that spend all of our time keeping up to date with the latest algorithm updates and changes to the way that SEO is carried out.
SEO Backed by the Best SEO Tools
Our Blueprint for Local SEO Success
On-Site Optimisation
On-page optimisation for local search involves optimising elements of a website and its pages to improve local organic rankings. Before we can start looking at how we can start looking at off-page optimisation to get you to rank in local search, we need first to address all of the on-page elements that are relevant to local SEO.
According to the latest search studies, the average page one site displayed on Google is almost 2,000 words. Detailed landing pages will make your business an industry leader – not a follower. Not every page needs to be that long; however, competitor research will help uncover which posts require more content than others to outrank in Google.
Content is still king in local SEO. According to the latest data, 57% of SEO marketers rank content creation as the #1 way to achieve success in search marketing. According to the same data, backlinks and social media marketing rank as the #2 and #3 ways to improve visibility.
Refreshing existing content with recent images and composed content can improve organic traffic by 111.3%. However, the work doesn’t stop once you post or make a new page live. Republishing and updating existent content is one of the most underrated SEO strategies for improving local organic visibility.
Page Title Optimisation
Not only will the right page title impact organic local search visibility, but the page title will also affect how your site displays in the local search engine results.
Page title optimisation is critical to getting local searchers to click through to your website.
The title of the page is one of the most reliable relevancy signals for search engines. The title tag should provide an exact, keyword-specific description of the page’s purpose. As well as being one of the most influential ranking signals, the title of your page also affects what your page looks like in the relevant local search engine results.
Internal Linking for Local SEO
The links between the pages on your domain play an essential role in how search engine bots read your content.
Internal linking provides a ‘hierarchy’ for your website, whereby Google can understand where the most valuable content on your website is. For local search, we’ll create an internal link structure that will ensure that your most important geographically relevant content appears at the top of the search results. We’ll also ensure that you are not creating any confusion or conflict of interest with an untidy or messy link structure.
Google My Business Optimisation
One of the first things local customers will come across when looking for your business online is your Google Business (GMB) listing. Setting up and managing your GMB profile is one of the critical aspects of managing a local business.
More than half of all local businesses have not claimed their free Google My Business listing. Companies who have not verified or configured their available GMB listing are lacking one of the most fundamental aspects of a proficient local strategy. Considering GMB is one of the first elements that users will see when seeking a service or product on Google, it is critical to have your business claimed, verified, and managed.
Targeted Location Specific Pages
If a business has multiple service areas or numerous storefront locations, we will create pages that display for each of these target locations with relevant location key terms. This way, when someone is searching for a service or product in a specific area, the associated pages for the website will present in the search results.
78% of location-relevant searches will lead to an offline transaction. Immediate gratification means that brick and mortar stores are still alive and well. Targeting relevant locations for specific landing pages allows websites to increase online visibility over several different service or storefront areas.
Mobile-Friendly Sites
Almost two-thirds of users would not recommend a business with a poorly planned mobile website.
Searchers have more choice than ever, which means that they can afford to be pickier than ever before with content. Google has stated that users who are not able to read or scan content efficiently and easily on their mobile device are likely to leave the page. Optimising your website for mobile is imperative to gaining local traffic online.
Building Local Backlinks
Receiving and obtaining local backlinks is a fundamental part of any comprehensive local SEO Perth campaign.
Links signal to search engines that a website is reliable, trustworthy, and contributes invaluable learning. Links coming from relevant and high authority websites also grant increased brand awareness, referral of local traffic, and will directly impact the local search visibility of a website.
Local businesses should strive to acquire links from local, relevant, and reliable websites for a healthy backlink profile. Getting good local backlinks can be tricky – it’s important to remember that when it comes to other sites linking to yours, quality always trumps quantity.
The latest research reveals that businesses are spending more than $1,000 per month on link building to boost and maintain their position in the local search engine results pages. With increasing awareness of local SEO, businesses who are at the top of the local search results are working hard to defend their position by working for new, relevant, and meaningful backlinks every month.
Local Citations
Link directories are an online index of websites and businesses.
Previously, web directories have been used to build a footing for backlinks and NAP consistency. However, these days, having your site linked from masses of low-quality link directories can only harm your website.
Today, web directory links don’t have the same influence on rankings that they did five or ten years ago. In fact, when directories are used to build masses amounts of links, they have the potential to get penalised for unnatural link schemes. If you want your business listed in directories, use high quality and trustworthy sites that are designed solely for legitimate NAP consistency and having accurate company data online for users.
Local SEO Perth Turns Small Businesses into Local Leaders
You don’t have to have a physical storefront or office to benefit from comprehensive local SEO. By working with an experienced local SEO consultant, you can dramatically improve the quality of traffic that you are receiving.
Local SEO is one of the most underrated elements of search engine optimisation; there are tremendous gaps for small and medium businesses to outrank their more established rivals for highly profitable search terms. According to the latest data, more than 80% of searches that take place on Google contain a keyword that relates to location. If you’re not connecting with your local market, you are missing out on some of the most motivated and lucrative traffic on Google.
Get started on your local SEO Perth campaign. Contact Safari Digital to speak to an expert.
Get in Touch
What are you waiting for? Our team is ready to work with you to create a custom SEO strategy that will inundate your business with high-converting leads.
