The Power of Google Rankings
Is your website ranking on page two, three, or four of Google? Believe it or not, 92% of search traffic will not go past the first page of Google. That means nine from ten users will select a site from the first page of Google. If your site is ranking on page 2 or 3 of Google’s search results, the chances of your website being discovered are exceptionally low. It’s a scary fact that accurately proves the value of a comprehensive SEO strategy if you want to gain traction online.
In today’s digital generation, search users are generally much more in tune with ‘paid’ results sitting among organic search results. Users are more trusting of organic search results and tend to take their business to sites that have earnt their way up the search engine result pages.
SEO is 5.66 times more effectual than paid search marketing. In fact, SEO is regarded to be the most potent and effective online marketing strategy. Users are much more trusting of organic search results and tend to take their business to websites that have earnt their way up to the top of search engine result pages.
Forming the backbone of a website’s visibility, meaningful and relevant backlinks are a critical component of any comprehensive SEO campaign. When one site links to another website, this signals to search engines that they consider the link receiver to be trustworthy, relevant and a good source of information. When receiving a backlink from another website, this can also provide increased brand awareness and referral traffic.
Link building has been ranked as the most complex and unpredictable component of SEO. According to the latest research, one-third of businesses are allocating more than $1,000 each month towards their website link building efforts.
Over the years, link building has centred on gaining high quantities of backlinks, with little or no regard to where the link was coming from. Today’s backlink building practices are much more sophisticated and clean. To meet these demands, our search engine optimisation services focus on building natural, sustainable, and relevant links that will remain secure and unphased through any of Google’s future algorithm shifts.
Almost two-third of SEO experts deem content marketing and content creation as the single most effective way to drive SEO in Launceston.
Creating content increases indexation rates by more than 434%. Google loves sites that are regularly updated with new content. In an effort to reward webmasters who consistently renew and update their content, Google will index their pages faster and rank their content higher in search results. Updating existing content with images and text can boost organic traffic by 111.3%.
As an SEO Company, our specialty is helping small businesses extend their local reach. If you operate a service or product-based company, there is an enormous opportunity for you to find your most lucrative customers, in your local areas. Almost half of all Google searches are related to a location in some way – an SEO statistic that highlights the value of local optimisation for websites that want to make a dent on the local market.
78% of location-related searches on mobile phones will result in an offline purchase. Instant gratification means that brick and mortar style companies are still thriving today. Local search studies imply that users making local searches on their phones are even more likely to convert to paying customers, and 90% of these transactions will occur in a physical location. Local SEO is a highly-effective way to attract local, relevant leads.
It should come as no shock that mobile search is now the most popular choice for people to interact with Google and the internet. As such, ensuring that your pages and site is optimised for mobile search and usability is one of the most critical aspects of SEO.
Failing to optimise your website for mobile means missing out on enormous opportunities. Google has stated that users who are not able to read or browse content efficiently on their mobile phones will inevitably give up and abandon the site altogether. Moreover, almost two-thirds of all users will not recommend a company with a poorly designed mobile site.
People are using their mobile phones for almost everything. Even if you operate a brick and mortar physical storefront – mobile phones play a pivotal role in the way potential customers engage with you online. Search studies reveal that over 30% of all mobile phone searches were made right before visiting the intended physical store. Having the correct information easily accessible online can only improve your conversion rate offline.
Before we can address any of those on-site elements of SEO, we first need to consider everything on-site. Adapting and tweaking the on-page components of a website can significantly improve and impact organic search engine rankings. And yes, while we still do not understand the exact formula behind Google’s ranking algorithm, we can deduce that optimising specific on-page points of a website will strengthen relevancy signals and develop a fitter crawling experience for search engine bots.
As an SEO agency Launceston, our on-page SEO optimisation includes thorough competitor analysis, a deep dive into keyword research, and adaptation strategies to get your pages noticed in search. On-page content and landing page optimisation includes adjusting the title tags, H1 tags, meta description, keyword density, and methods to enhance user experience.
Google My Business (GMB)
One of the most foundational elements of improving SEO Launceston is claiming and optimising your Google My Business (GMB) listing. A free tool provided by Google, GMB works with Search and Maps to provide local customers with nearby businesses and services.
56% of all businesses are yet to claim and set up their free GMB listing. Online users rely on GMB’s information to find the location of a company, essential contact details, website information and testimonials from former customers. As an SEO agency Launceston, our GMB management strategies include cleaning up all primary data, optimising categories and titles, and regularly updating the listing with fresh Google Posts and photos to ensure locals know the business is alive and well.
Page Title Optimisation
Page titles are one of the most reliable relevancy signals for search engines. Page titles are used to describe what a page is about and how it might be relevant to specific search queries.
While metadata might not be a direct ranking factor, optimising your meta descriptions can significantly help encouraging users to visit a site. Your meta description is one of the first things users see in search engine results; getting it right can get more users to click-through to your site.
Internal links can actually have a significant impact on organic search visibility. Internal links are those that come from within a domain and link to another page on the same domain. Internal links establish a page hierarchy, helping search engines to understand which pages are most relevant and which are less valuable. If search engines have a better understanding of which pages are parent pages, they will ideally rank them for the most relevant search queries above less useful pages.
A Long Term Approach
SEO is an intricate process that takes time and vision. Every business that we engage with is unique; however, the search engine optimisation principles remain consistent. Irrespective of your company type, age or industry, if you are looking for a way to enhance your local or national search visibility, we can help make it a reality.