SEO for Architects

Understanding your key services and where you offer those services is the first step in every successful SEO engagement. This crucial first step is commonly overlooked by other SEO specialists, but it is essential for generating qualified traffic. We want to understand where you are doing the majority of projects (suburb or LGA), the types of clientele you are looking to attract (residential, developers, industrial, commercial) and the types of projects you are looking to take on. Instead of suggesting generic keywords, we want to properly understand your business and your goals before we begin our research.

During an initial audit of your website we’ll use the information gathered in our services audit to draw a baseline for your current performance. We look at your current website performance, what you are currently targeting (versus what you want to be targeting). We’ll also take the time to review your Google Search Console, Google Analytics, and Google Business data so we can gain direct insights into your current position. To understand your authority, we use tools including SEMrush and Ahrefs to look at off-site metrics.

Like it or not – SEO is a competition. You are competing against other architects and interior designers who offer the same services in your target location. By understanding your competitors we can draw meaningful insights into what they are doing, what is holding you back, and what we need to do to bridge the gap. A competitor analysis provides our SEO consultants with a 360-degree view of your market and allows us to uncover valuable insights into how your customers search.

A technical SEO audit of your website means looking at the current structure, accessibility, and backend elements of your website to identify anything that may be holding you back. Some of the most common technical factors that we examine during an audit, includes:

• Site speed
• Page accessibility
• Website crawlability
• Google Search Console (GSC) notifications
• Google Search Console (GSC) indexing reports
• Website structure
• Information hierarchy

Google Business is one of the most important and powerful local SEO tools in your arsenal. It is estimated that 97% of customers will search for a local business online before getting in contact. For many of them, your Google Business is their first point of contact. Optimising Google Business is not a one-off task – it requires constant work and ongoing updates to include things like review management, review collection strategies, category and services selections, Google Business posts – and much more. We use a comprehensive, 23-point Google Business checklist to ensure your business is visible in the local map pack.

Keyword research and keyword mapping is more than just selecting the search terms with the higher search volume. Instead, it’s about selecting keywords that align with your services, your target location, and the types of projects that you want to take on. Before we start your campaign, we will conduct comprehensive keyword research and keyword grouping to ensure we know exactly where we will target those search terms on your website.

Your portfolio page – whilst important – is not the most important page on your website. Instead, it’s the landing pages that your users land on. As an experienced SEO services provider for Architects and Interior designers we have extensive experience creating engaging, conversion-focussed landing pages that drive visibility and conversions. We showcase your expertise, portfolio, and qualifications to build trust with users whilst creating a streamlined path to enquiry.

Content is the cornerstone of every successful architect SEO campaign. Creating high-quality, engaging content that builds trust and resonates with your target audience is key to your success. As an SEO company, we are a content-first SEO team with a dedicated in-house team of copywriters who have extensive experience writing for the building and architecture industries. We know the industry, what we can say (and what we can’t), and the right terminology to use.

Link building or backlinks are an essential piece of the puzzle for a successful SEO campaign. Link building establishes trust with search engines (and users) and accounts for around 30% of how you rank in the search results. Building links is not a one-off activity – it requires constant work and attention. By gaining links from reputable sources in the architecture and design space we can improve the trust and authority of your website which, in turn, improves rankings and brand credibility.