Safari Digital’s team will work with you to develop a strategy that will draw in high-converting and relevant customers to your website through improved visibility. We start by identifying the spaces for growth and working on the necessary factors to get your business noticed in the right places.
We conduct intense research to work out what your customers are looking for, before putting your website right in their line of vision. Our targeted approach means that we will rank you for valuable, relevant, revenue-generating keywords – not just ones that look good on a report.
Our SEO Newcastle campaigns are tailored to each business model, ensuring the strategies continue to provide benefits long after the campaign has concluded. We will come up with an appropriate on-site structure that will proceed to develop as your business evolves. We work on assessable intentions, are completely open and honest about our strategies, and finally, we measure our success on your success.
On-site optimisation is the practice of tweaking the on-page elements of your site to advance organic search visibility. Essentially, on-site SEO is the optimisation of all of the on-page factors that influence the way that search engines crawl and interpret the information on the page. At Safari, we will generate content that search engines can crawl and easily follow, while also writing content that captivates the audience. From blog posts to landing pages, and all on-site content, we’ll take
With every campaign that we handle, on-page SEO is the first element we work on. Before we attempt to improve your online appearance with off-page optimisation, we first need to develop the groundwork for your site by fine-tuning all of the on-page details. When working with a new website, it is especially important to ensure that your on-page SEO will make your website appear for relevant, revenue-generating search terms.
The content you produce is an important part of how and where your site performs in the search engine results. The most successful businesses provide content that is high-quality and lengthy. If you have an extensive website, the idea of generating unique content for each landing page can seem disconcerting. As SEO experts, it’s our job to provide relevant and authentic material for these pages that will engage both your audience and the search engines.
At Safari Digital, we focus on providing valuable, unique, high-quality content for our clients. We will work with you to find that ideal balance between well-optimised copy, and a captivating read for your site visitors. We will create a long-term SEO structure for your content creation that you can continue to follow in the future if you decide to add further landing or other pages.
Technical SEO refers to website and services optimisations that improve website crawlability and ensure that users and search engines can easily access and navigate through your website. Search engines like Google and Bing give preferential treatment to websites that tick basic technical SEO criteria. At Safari Digital, we have in-house technical SEO expertise to ensure that our client’s websites are firing on all cylinders.
Some of the basic technical elements that we focus on in an audit include:
- Website speed and load time
- Google page speed insights scores
- Hosting and server performance
- Website security (SSL certificate)
- Broken or misdirected internal links
- Duplicate content issues
- txt file accessibility
- XML and HTML sitemap settings
Let’s be honest, this is the boring stuff that no one sees, but will have a huge impact on the way that your website ranks in the search results. We take care of the nitty gritty so that more users can find you on Google.
Page titles are one of the most significant signals for search engines when crawling your site. Page titles help to represent the purpose of the page concisely show search engines what the page contains. Optimised page titles will precisely describe what is on the webpage, using the most relevant keywords to define its purpose. Not only do page titles signal to search engines, but they are also a fundamental aspect in the way a webpage displays in the SERPs. The title has considerable weight on the way users behave and whether they click on the page.
Site architecture is a foundational element of a successful SEO Newcastle strategy. Whether you are a new website that needs some guidance on how to sort and present content, or you are an established website with hundreds/thousands of pages that need to be sorted, our team will take the time to correctly categorise and sort content.
Website architecture refers to the hierarchical structure of pages and how they are presented on your website. Search engines like Google will use your site hierarchy as a way of determining the most important content – and therefore the content that should appear at the top of Google. On the flip side, site architecture plays a critical role in the way that users navigate through a website. A site with a logical site structure is far more likely to convert than a website that presents a random assortment of pages.
Internal Link Strategy
If you know a little about SEO, you’ve presumably learned of backlinks. Backlinks are an imperative component of building authority for a website and the links pointing to your site will directly affect how your website performs in search results. What most people don’t realise is, links can be enormously helpful when placed internally (between different pages within a domain) to link from one page to another. Arranging links between different pages to create a hierarchy for your pages helps search engines to determine which are the most valuable and relevant pages.
Safari will create an internal linking composition for your website that will guarantee search engine robots have an understanding of your site. Internal linking is one of the most underrated yet highly prolific ways to improve a site’s search visibility and index rate.
Despite what many people think, meta descriptions WILL NOT directly affect search engine rankings. Google stated back in 2009 that meta descriptions are not used as a ranking factor.
While they do not directly search visibility, meta descriptions are a decisive element for getting a user to click onto your site. Improving your meta description to attract readers can significantly affect the click-through rate (CTR) of your webpage. Just because meta descriptions are not ranking factors does not mean that they do not need optimisation – we have seen various clients benefit from optimising and adjusting their meta descriptions.
Off-site SEO refers to all strategies that transpire off your website that can impact your search engine visibility. Google works with more than 200 ranking factors when deciding where websites will display in the search results. Optimising your website for off-site SEO entails developing an online appearance for your website that will increase its trustworthiness, significance, and reliability.
As stated earlier, backlinks are a fundamental determinant for online visibility. The most up-to-date research indicates that backlinks are responsible for around 50% of how your website performs on Google. At Safari, we will help your website connect with highly-relevant backlinks that dramatically increase your search visibility and website authority. All of the links that we build for your site are white-hat, sustainable, relevant, permanent, and will continue to build the foundation of your organic visibility for years to come.
Local SEO Strategy
It’s not about ranking number one for every relevant search term; it’s about ranking well for the right key terms. At Safari Digital, we specialise in assisting local businesses in leaving their mark on the local area. Rather than trying to rank for all highly competitive and vaguely related key terms, we focus on discovering low competition, high converting relevant key phrases within local suburbs. That way, your site is connecting with profitable customers that are actually looking for your business, locally. We will concentrate on targeting local keywords that will attract both local and relevant traffic to your website.
Google My Business (GMB)
Claiming and managing your Google My Business listing plays an indispensable role in how your website performs in the local search results of your area. Google My Business (GMB) carries over from where successful crowdsource review websites like TripAdvisor and Yelp left off. Optimising your GMB listing is a crucial part of managing your local search visibility. Given GMB works closely with Google Search and Google Maps, GMB is the most powerful citation that your company can acquire.
Lasting Newcastle SEO Solutions
Throughout each SEO Newcastle campaign that we manage, our foremost concern remains consistent: to significantly advance your visibility and heighten the quantity and quality of leads that your business acquires.
Search engine optimisation is an elaborate, yet transferable practice. Each website and each business that we work with is unique; however, the fundamental principles remain identical. Regardless of whether you’re running a service or product-based company, if you’re after a way to intensify your local or national search visibility, then Safari Digital are the experts for you. We are a small, powerful team of SEO specialists who are committed to helping other businesses flourish.
Call us today on (02) 8006 9002 or head to the contact page to arrange your consultation.