Captain Green Solar
National dominance in the solar panel market.
Find out how Safari Digital delivered a targeted local SEO strategy that enabled Captain Green solar to increase organic traffic by 808%, organic leads by 578%, and significantly reduce their paid marketing spend all in less than 12-months.
About Captain Green Solar
Captain Green is an Australian owned and operated solar retailer and installer for solar panels, batteries, and complete solar systems. Based in Sydney, NSW, Captain Green has a national network and provides solar solutions for commercial and retail customers in every major city across Australia.
The Challenge
Captain Green wanted to increase traffic and drive organic enquiries for solar panels in every major city in Australia. When they approached us, Captain Green had a basic SEO framework with thin location and product pages for the locations that they wanted to rank in.
Our Approach
Our approach included a mix of transactional content for search terms such as:
- “Solar Panels + Location”
- “X-kW Solar System”
Across individual product and location landing pages. These pages were the key breadwinners for the campaign and would drive high-value traffic nationwide. Although Captain Green had some of these pages, none were strong enough to compete in a highly competitive industry. All pages were rewritten with a uniform structure that highlighted key product information and delivered genuine value to users.
In addition to these “transactional” pages, we also created a series of mid-funnel blog posts that addressed users in the decision-making phase of the buying cycle. The goal of these posts was to build trust and brand awareness with a short funnel to conversion.
The Results
12-month SEO Campaign Results
Through our Solar SEO campaign, Captain Green went from a virtually unknown player in the solar organic search market to the most dominant Solar Company in Australia. We helped them rank on page 1 – usually in the top 3 – for all major cities in Australia, and achieved #1 rankings for highly competitive search terms, including “Solar Panels Sydney” (2,400 searches per month) and “Solar Panels Brisbane” (2,400 searches per month).
November 2020 – November 2021
Standout Rankings
| Month | Monthly Clicks | Monthly Impressions |
| Month 1 | 980 Clicks | 67,000 Impressions |
| Month 3 | 1,817 Clicks | 126,000 Impressions |
| Month 6 | 2,908 Clicks | 357,000 Impressions |
| Month 9 | 4,852 Clicks | 458,000 Impressions |
| Month 12 | 8,851 Clicks | 719,000 Impressions |
Captain Green is a strong example of how a targeted local SEO strategy for solar can drive high-quality leads that reduce reliance on paid marketing mediums.
During our engagement, Captain Green was able to significantly reduce their paid marketing spend and lean on the organic traffic coming to their website through location pages to generate high-quality leads.
The local SEO strategy for Captain Green further demonstrated the importance of chasing relevant, local search terms over high-search, low conversion search terms.
