SaaS SEO Agency – Award-Winning SEO Services for SaaS Companies
Search Engine Optimisation (SEO) for SaaS companies is about understanding how your target audience searches to find your software or product online.
Once you understand that customer’s search journey, it’s about communicating the USPs of your SaaS product and addressing pain points through effective on-page marketing and sales. Whether you’re a B2B SaaS company or direct-to-consumer, implementing a search engine optimisation (SEO) strategy can improve brand and product awareness and help reduce your reliance on paid marketing initiatives.
Benefits of SEO for SaaS Companies
The right SaaS SEO strategy can have a huge impact on your bottom line. From gaining a better understanding of your users to establishing trust and topical authority.
Here are some of the benefits of SEO services for SaaS brands:
• Increases brand awareness and drives lasting visibility for SaaS companies in a highly competitive marketplace.
• Build trust and demonstrate topical authority with informational content that establishes trust and authority in your market.
• Reduce customer acquisition costs (CAC) and diversify your lead source so your SaaS company does not solely rely on paid marketing initiatives.
• SEO naturally aligns with the drawn-out sales and research process of SaaS products and helps to nurture prospective users from start to finish.
• Scale your traffic and increase your market share with the right mix of transactional and informational content.
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SEO Challenges Faced by SaaS Companies
SEO for SaaS companies is extremely competitive. If you’re competing in a space with established competitors (which most SaaS companies are), then the competition is fierce.
- You’re competing against companies throwing money and internal resources at their SEO strategy to get results and prove their worth in the market.
- SaaS companies are inherently tech-savvy, they understand the value of SEO and have been investing heavily in their SEO strategy from the outset.
- Competition is incredibly tough for products in the CRM, accounting, finance, and similar spaces.
- Managing expectations is one of the most important aspects of an effective SaaS SEO strategy. Plenty of SaaS SEO agencies will tell you anything to get you to sign their contract. But take it from us: it will end in heartbreak when they can’t deliver those results.
- As one of Australia’s best SaaS SEO agencies, it’s about managing expectations, clearly communicating what is possible with SEO, and selecting realistic short, medium, and long-term SEO goals for your business.
How is SaaS SEO different to normal SEO marketing?
SaaS SEO services aren’t just about ranking at the top of the search results for relevant search terms. A winning SaaS SEO strategy means understanding your target audience. Some of the fundamentals of a winning SaaS SEO strategy that differ from normal SEO marketing include:
• Clearly communicating your USPs, pricing, and what sets your product apart in the market.
• Organising content in a way that provides value and aligns with your sales process
• Nurturing your prospective customers right the way through the sales process beginning with informational content, through to transactional web pages that close the sale.
• Building credibility for your brand to ensure that your reputation is just as good as your SEO rankings.
• Providing technical guidance that ensures you have the framework to market to different countries and different regions.
• Building off-site authority with relevant, contextual backlinks and targeted content that builds organic links to your website.
• Setting short, medium, and long-term goals that deliver ROI and demonstrate the value of SEO to internal and external stakeholders.
Sam Carigliano
Co-Founder and CEO at SkyCiv
“We’ve been with Safari for almost 2 years and have to say the service, attention and, most importantly their results have been nothing short of exceptional. We are so happy with our decision to work with them, and would highly recommend them to anyone looking for an SEO agency!
Liam, Breanna and the rest of the Safari team provide such good advice, actionable items and get us incredible results. Most of all, they really care and always work hard to drive our business forward. Thank you Safari!!”
4 Essential Steps for SaaS SEO
Understand Your Audience
Understanding your audience and their pain points is the first step in any successful SaaS SEO strategy. Before we can get into the nitty gritty of keyword research, we need to understand your audience, your product’s unique selling point (USP), and how we can effectively communicate that information. Increasing your traffic may be the ultimate goal of SEO, but understanding the type of traffic we want to attract and how we can align that with your goals needs to come first.
Understand Your Competitors
Understanding your competition, uncovering their SEO strategy, and knowing how we can effectively communicate your USP in the market is essential. Unless you’re offering an incredibly niche product, there are going to be things that we can learn from your competition that we can then implement into your SEO strategy. We don’t have to reinvest the wheel; we need to understand how they are attracting your target users and put measures in place to win that audience.
Build Authority with Content
Content is the backbone of any successful SEO strategy. In the SaaS space, demonstrating topical authority with informational resources that provide value is the key to winning trust and nurturing customers through the sales funnel. We use keyword research and competitor analysis to create an SEO funnel that we can align with your sales funnel. By creating top of the funnel (TOFU) content, right the way through to transactional landing pages, we can effectively guide your users to your desired outcome.
Build Off-Site Authority
Off-site authority builds trust with search engines and reaffirms all of the on-site and technical strategies that we put in place on your website. For newer SaaS companies, off-site signals from backlinks and PR links are essential for creating foundational trust with users. Our off-site strategy revolves around acquiring links and brand mentions from authoritative websites. By building valuable content resources, we can build natural and powerful links to your website that improves rankings across the board.
SaaS SEO FAQs
What does SaaS SEO involve?
Each company that we work with is completely unique. Even if we’ve worked with a company in a similar space in the past, our approach will be different. Your previous SEO efforts, current market position, and gaps in your search engine optimisation strategy will inform where we need to put resources to get you the best possible results.
If you’re a website struggling with content, we may need to allocate more content. If you’re a website with insufficient PR links, we may need to put more resources into your offsite strategy. And if you’re a SaaS company that struggles with the complexities of technical SEO and multi-language or multi-region targeting, then we may need to assign more resources there.
As a general rule, the focus areas for SaaS SEO services will be:
- Competitor and market research
- Content creation (informative and transactional)
- Link building to boost your authority
- Technical SEO troubleshooting and support
As mentioned above, your current position in the market and previous SEO efforts will dictate where we need to assign the most attention and resources. Following an initial consultation, we’ll put together a strategy that addresses the areas of opportunity for your website.
How much does it cost to work with a SaaS SEO Agency?
The cost of SaaS SEO services will be determined by all of the factors we mentioned above. Ultimately, the amount you need to invest to get results will depend on the competition in your market and the scope of your SEO goals. If you have internal resources for development, content production, and PR, then we will need fewer resources.
Costs are based on how much time and how many resources are needed each month from our SEO experts to get you the results that you are looking to achieve. Following an initial consultation, we can provide you with an SEO proposal that clearly outlines your campaign’s costs, deliverables, and goals.
How long does it take to see results?
SEO is a cumulative effort. The longer that you are investing in SEO, the easier it is to see results. The slowest part of your SEO campaign will be the first few months as we create new content, align existing content with target keywords, and begin to build trust with search engines. SEO is an important part of a marketing mix for any SaaS company with long-term
