Want to Hide a Secret? Do it on Page 2 of Google
The majority of Google users rarely make it past the first page of Google when making a search. To put a number on it, 92% of all search traffic will click-through to a first-page result. A mere 8% will venture further past, to page two or three of Google at most. If you’re not ranking well in search results, the chances of people finding your site are remarkably low.
In 2020, SEO is the most effective and productive online marketing strategy. 5.66 times more efficient than paid search marketing, search engine optimisation works to dramatically increase the search visibility of a website in organic search results.
Online users generally have more trust in organic search results than the listings being advertised to them by Google. While it seems businesses can buy their way to the top of search results, users are also very in tune with which listings are paid, and which are organic. For that reason, organic search marketing is much more useful than paid search advertising.
Make It Mobile-Friendly
Mobile search is fast becoming the most common way for users to interact with the internet. Ergo, optimising your website for mobile is one of the most critical steps to enhancing your online presence. Search research reveals that users who come by content on their phones that does not load or is poorly designed for mobile are likely to abandon the site in search of more mobile-friendly content. Furthermore, over 50% of users admitted that they would not recommend a business’ website that is not mobile-friendly.
In terms of search, mobile devices are more relevant than ever before. At least 30% of all mobile phone searches are made just before visiting a physical store. Instant gratification means users rely profoundly on their mobiles to find products and services, both online and offline. If users find your site difficult to engage with on mobile, they are less likely to associate with your offerings. Even if you work from a physical storefront – making your business model mobile friendly is imperative to allowing online searchers to get to know your business.
Target Your Local Audience
Almost 50% of all Google searches are based around location. Businesses not implementing local search optimisation will miss out on visibility for nearly half of all Google searches. Over 3.5 billion searches are being made on Google every single day; that means 1.6 billion of them involve geographical location. With so many users seeking products and services in their immediate vicinity, it pays off employ local SEO to get your website at the front line of local searches for your niche.
As a Tamworth SEO company, we specialise in helping small businesses make a dent on the local Tamworth market. By optimising for local search, we help businesses to uncover their most profitable and motivated leads nearby. Even if you run a product-based business, brick and mortar style operations are very much alive and well online – 78% of local searches will result in an offline purchase. The terms being used, “near me” and “buy now”, correlate directly with users wanting products and services in their local area – that’s where local search engine optimisation comes in.
Optimise Your Metadata
Page titles, or title tags, are one of Google’s algorithm’s most reliable relevancy signals. Page titles should accurately reflect the purpose of a page in a precise, short and transparent manner. Page title optimisation involves getting the most out of your page titles with keyword research and strategic placement to ensure pages are ranking for the right search terms.
Not only can page titles impact search visibility, but title tags and metadata have significant influence over how users behave with the listing in search results. While metadata does not account for a direct ranking factor, page title and metadata optimisation are decisive in getting searchers to click through to the page.
Create Great Content
Almost two-thirds of SEO experts would rank content creation and as their most powerful tool for SEO. The old saying rings true – Content is king in SEO, and a comprehensive content management plan is crucial to performing well in organic search results.
Producing and strategising great content for your pages is one of the critical factors to getting your site noticed. However, the work is not finished once you’ve published an article or set a new page live. Renewing existing content with lengthened written content and updated images can increase organic traffic by an insane 111.3%, making it one of the most time-effective and efficient strategies to keeping your content relevant and ranking well.
Modifying On-Site Elements
On-site optimisation for SEO Tamworth refers to the process of modifying aspects of a website and their pages to improve overall search engine visibility. Before off-site SEO strategies can provide your site with authority and credibility, the on-site components of a website need to be adapted to ensure everything is optimised for maximum impact.
Detailed and optimised content will make your business an authoritative figure in your niche or industry. Quality content = quality user experience = improved search visibility. Our SEO services Tamworth on-site optimisation will involve a thorough competitors analysis, extensive keyword research, and a comprehensive fool-proof strategy to optimise page titles, metadata, keyword saturation and user experience for each page.
Backlinks For Authority & Trust
If you’re not new to SEO, you may know a thing or two about backlinks. Earning a healthy and meaningful backlink profile is one of the most fundamental motions to getting your Google to take your website seriously. External links communicate that a website considers another website to be authoritative, trustworthy, and a good source of information. Search engines rely on these signals to determine where and how a site will display in search engine results amidst other sites.
Back in the day, link building used to involve spammy techniques that were focused on high volumes of links with little regard to quality. Today, link building strategies have had to adapt to Google’s advanced algorithm and now centre on acquiring reliable and natural backlinks. In 2020, link building has been ranked as the most difficult and unpredictable elements of organic search marketing. As such, more than a third of businesses are allocating at least $1,000 a month towards their link building efforts today.
Operating as an SEO Agency Tamworth, the services we provide centre on establishing links that are safe, sustainable, white-hat and will remain unaffected during any algorithm updates. We focus on building real and reliable connections with other relevant businesses to ensure a sustainable and natural backlink profile.
Gain Traction with Google My Business
One of the most undervalued tools in SEO, Google My Business plays a crucial role in the way your business is perceived online. Almost two-thirds of companies are yet to claim their free Google My Business (GMB) listing; missing out on one of the fundamental aspects of an online presence.
For those late to the party, GMB is a free marketing and review platform set up by Google, working in combination with Google Maps and Google Search. Aiming to help users find businesses, products, and services in their nearby area, GMB works by using geographical proximity and relevancy to determine who sees which business listing and when.
When looking for your business or offerings, GMB is one of the first things users will see. Properly setting up and managing your GMB profile is crucial to gaining the trust of both users and Google. The search engine giant relies on the provided information to determine visibility, and users utilise the learnings to find the business location, contact details, reviews from previous customers, and website information.
As an SEO company Tamworth, don’t underestimate the power of a well-optimised GMB listing. GMB optimisation includes keeping information up to date and well-defined, optimising categories and titles, and regularly renewing the listing with fresh Google Posts and photos.
Utilising Internal Links
Similarly to external links, internal links are used to signal to search engines. Internal links are when one page links to another, within the same website domain. When you link one page to another, you communicate to search engines which page you deem to be the parent, more valuable, and more rankable.
Internal links can be used strategically to create a content hierarchy within your website. Internal links can establish a structure, navigating users and letting search engines which pages should rank before others.
Lasting Results. Lasting Traffic
SEO is an involved process that necessitates a comprehensive approach. Coming at it from all angles, our SEO services in Tamworth focus on creating a long-lasting and sustainable search engine presence for small businesses in Tamworth.
Each organisation and market that we work with is entirely individual; however, the underlying principles of each campaign remains the same. Whether you’re running a product or service-based business, if you’re trying to find a way to improve your local or national search visibility, then Safari Digital Tamworth may be the right team for you. We are a small yet mighty team of search experts who are passionate about helping other businesses thrive in today’s digital market.