SEO Toowoomba

Paying for advertising is expensive. 84% of Google’s revenue in 2018 was derived from advertising. Those ads that appear in the middle of articles and scattered throughout organic search results, that’s all Google Advertising.

The scary thing is, Google Advertising (AdWords) is getting more expensive by the day. In order to reduce paid advertising and create a lasting and sustainable revenue stream for your business, you need SEO.

To get seen by potential customers, your site and its content need to be optimised so that Google can read it and visitors can enjoy it. SEO is a delicate balancing act; your website needs to appeal to Google without sacrificing the user experience.

Google doesn’t want to show just any website to its searchers, it wants to show websites that are valuable to the user. Search Engine Optimisation is about understanding how to curate information in a way that search engines can understand, and users can enjoy.

It’s a good question, and one that we are getting a lot in 2023. The truth is, there is mixed information out there from Google and from different marketing professionals around the use of AI tools like Chat GPT to write content.

Over the last year, we’ve seen a number of SEO agencies now using it on their own websites and their client sites and there is no coincidence that so many of them are now seeing the negative side effects in early 2023.

Here’s the thing, AI writing tools are a valuable writing assistant to provide topical info, but in terms of using AI content that has been written by them for the purpose of SEO, it just doesn’t work. Of course this may change in the future, but for the sake of maintaining the integrity of search results, site owners and marketers should exercise a high degree of caution with using AI tools.

Working with a Toowoomba SEO expert at Safari Digital delivers a tangible increase in search engine visibility for your business. But that’s not how we will measure the success of your SEO campaign. We stand by the belief that an increase in search engine visibility due to SEO is only beneficial when we can back it up with a measurable ROI after a set period of time.

There is a very clear difference between research phrases and buying phases when it comes to SEO. For example, take the 2 phrases: “Lounges” and “3 Seat Fabric Lounge Toowoomba”. The first phrase may have a much higher search volume (which looks great on paper), whereas the second phrase has a lower search volume and a much higher purchase intent. We target key phrases that put your business in front of customers right when they are ready to buy.

We’ll let you in on a little secret: When looking at a Toowoomba SEO company to work with, consider how you found them. If they can’t establish their own website in search results, they’re probably going to struggle ranking yours.

Securing a ranking on page one of search results for “SEO Toowoomba” is one of the most challenging spots to rank in Australia. Think about all of the companies staffed with SEO professionals who are vying for your business. If we can manage to secure Safari Digital a spot at the top of Google in one of the most contentious industries, then we can offer your business a wealth of opportunity.

When you work with Safari, you’re working with an agency who are passionate about the ranking factors that determine where a site appears online. Our experience and in-depth knowledge have provided us with an ability to identify the most lucrative spaces of opportunity for businesses.

We are a dedicated SEO agency that works exclusively with companies who want to improve their organic visibility. We don’t dabble in Google AdWords; we don’t do social media marketing – we solely do SEO, and we focus on doing it really well.

Our passionate team of SEO experts spend all of their time and effort monitoring changes to search engines and staying on top of the newest search algorithm developments. Unlike some digital marketing companies who offer every online marketing service possible, we focus entirely on search engine optimisation.

If you’re reading this, chances are you’re a business or website who was searching for SEO Toowoomba. If that’s the case, you’re seeing the power of Search Engine Optimisation first hand.

If you’ve been researching Toowoomba search engine optimisation services for your business or website, you’ve probably read a lot of conflicting information. The truth is, there are thousands of contradictory articles about. All you really need to know is that SEO is a repeatable process that is used to send signals to search engines (such as Google and Bing) that your pages are worth showing in the Search Engine Results Pages.

Google uses a complex mathematical formula with over 200 signals to determine its ranking algorithm. As a dedicated Toowoomba SEO Agency, it’s our job to understand and implement the most important ranking factors so that you can out-rank and outperform your competition.

Unlike some of our competitors, we understand that what matters most to your business isn’t ranking charts or theoretical traffic. Our Toowoomba SEO firm is obsessed with ROI. We drive highly-relevant traffic to your website by targeting the most lucrative and profitable keywords and key phrases for your business.

Whether you want to drive local, high-converting traffic to your business with a dedicated Toowoomba Local SEO strategy, or you’re looking to break into the national or international market, we can build the blueprint for your success.

SEO is the most powerful inbound marketing strategy.

Unlike traditional advertising models which involve reaching out to customers even when they’re not interested in your products or services, SEO is an inbound marketing strategy that makes it easy for your audience to find you.

Search Engine Optimisation is customer-centric. You’re not cold calling, sending spam emails or interrupting with annoying pop-up ads, you’re appearing in front of potential customers organically in the search engine results pages.

SEO is more convenient and less intrusive for consumers. Instead of bombarding an unwilling audience with irrelevant information, you’re providing a valuable resource that is addressing their specific search query. We’ll find out what your potential customers are searching for and put your business in front of them at exactly the right time.

Unlike PPC (pay per click) and other paid advertising mediums, SEO provides a lasting digital asset for your business. Long after paid marketing campaigns have finished, SEO is working behind the scenes to deliver qualified leads to your business.

Compared to other Toowoomba digital marketing mediums, search engine optimisation continues to deliver a return on investment for the weeks, months and, years after your investment has finished.

Safari Digital SEO services can be tweaked and scaled as your business continues to grow. We’ll build a framework that drives your immediate business objectives and gives you the space to grow and evolve down the line.

Our strategy for Toowoomba SEO has been developed and refined by working with clients in almost every industry. SEO is dynamic and we never stop learning.

We’ll do a full analysis of your website, content and current position in order to understand what is holding you back.

Once we’ve identified changes that can be made both on and off-site, we will then research keywords and key phrases which are going to drive traffic for your business. We take the time to research your competitors and implement strategies to help you outrank them for their most lucrative keywords.

Once we have all of the information we need, we then curate and create content to improve your search engine visibility and user experience.

There are an insane amount of factors that determine where your website sits in the Google search results. If you’ve observed a competitor who is continuously displaying on page one for relevant search terms for your industry, there is a high probability they worked with a marketing agency to attain those rankings. To catch and outrank your competition, you need to engage with a team of search engine optimisation experts who break down why that company ranks ahead of you and what you can do to surpass them.

Google rankings will always fluctuate. Google (and other search engines) do not give special treatment to websites that have already previously ranked on page 1 of Google. Search engines will rank sites that provide the most relevant information that reflects the principles of search engine marketing. If you can prove your worth to Google, then your website can outrank your competitors in search results.

SEO is an investment. Every dollar that you invest in search engine optimisation goes towards the future of your business. Contrastingly to Pay Per Click (PPC) advertising approaches through AdWords or social media advertising channels, the advantages that you get from engaging with an experienced SEO agency will proceed to serve your company long after your campaign has finished.

Search engine optimisation uses an organic approach to marketing to consumers. Rather than reaching out to people when they are not looking for your business or service, organic search marketing seeks customers at the moment when they are looking to find out more about your business. The end result is a leading conversion rate from organic search traffic that is also substantially more productive than traffic that results from old-school outreach marketing methods.

At Safari Digital SEO Agency, our focus is on developing tailored white hat SEO techniques that will provide long-lasting organic search engine. We will work with you to generate a measurable and scalable structure that will promote a long-term and sustainable future for your business online.

Toowoomba is an area with a particularly contentious online market. Prior to diving straight into an SEO campaign for your company, we will start by evaluating what you’re competing with. We’ll begin with some comprehensive keyword research to identify your best opportunities. Sometimes, digital marketing companies will attempt to rank your website well for unrelated keywords in an effort to make a monthly report look better than it is. We’re not like other agencies. We focus all of our efforts on getting your business to rank well for key terms that will actually help your business. Our success is only measured by what we can do for your business.