If you’re looking for a way to supercharge your Toowoomba business with SEO services that generate traffic, leads and enquiries for your business, then look no further. Safari Digital are a specialised team of Toowoomba SEO professionals supporting companies like yours to find new leads and acquire relevant traffic that will take your business to the next level.
If you want to outperform and outrank your competitors (who have likely already been implementing SEO strategies), you need to get serious about SEO. In essence, you need to engage with a team of SEO experts who really understand the science behind your rankings. When we evaluate your website, your opponents, and your field, we can work out precisely what it is that your competitors are doing better than you and how we can close that gap.
The fact that you have found yourself on this page suggests that you are experiencing the power of search engine optimisation as we speak. We don’t pay for advertising – we generate all of our traffic through search engines like Google. Hence why you’ve come to our site; because you’re looking to do the same for your business. The expenses of Google AdWords are increasing each month (literally), which means that search engine optimisation is more valuable than ever before.
Ongoing updates & improvements
As SEO is continuously changing, it’s our job as a team of SEO experts to anticipate what the Google algorithm is looking for and to make the necessary adjustments to your website that will enhance your organic search visibility.
The latest SEO research reports that on-page keyword usage is still one of the most significant on-site ranking factors. If you want your site to appear at the top of Google, the first step is to carry out thorough keyword research and use the findings to optimise your pages. Multiple factors such as keyword intent, difficulty, search trends, and competitor keyword analysis will come together to determine which keywords we decide to target for your SEO Toowoomba campaign.
We strive to provide SEO success that will continue to keep on giving, for years to come. Our aim is to find your most relevant, high-converting and profitable audience, and bring them directly to your website. During our SEO campaigns, we focus on providing you with a structure that will continue to reap benefits long after the campaign has concluded. We plan to deliver an on-site formation that you can continue to adapt to new pages as your business expands.
On-Site Optimisation Strategy
On-site optimisation is the process of adjusting the on-page details of your website to get your business noticed. In the simplest terms, on-site optimisation includes strategies in which include adapting all of the on-page determinants that affect the way that search engines crawl and read data on the page. One of our primary concerns is creating content that search engine bots can readily crawl and understand. In addition to producing crawlable content, we also provide content that keeps readers wanting more.
On-site optimisation is the first thing we approach in every SEO campaign that we manage. Before we start to look at what we can do for your business off-site, we begin by developing an on-site strategy that will comprehensively address all of the essential on-page elements.
The Importance of Page Titles
Page titles, commonly known as title tags, have a significant influence on where your site appears in search results. Search engines use page titles to understand what a page is about. For that reason, it’s essential for page titles to accurately reflect the content and the purpose of each page on your site. By using the most relevant keywords, page titles should concisely describe what users can expect to find on the page. While page titles are used as a critical ranking factor for search engines, they also have a significant influence on how many users click through to your website.
As mentioned above, the on-site content on your pages is a massive factor for the way that your site is read and ranked in the organic search results. The latest studies reveal that the average length of copy for webpages that rank well on Google is 1,890 words. For websites that have over a hundred pages, the prospect of producing that much content seems impossible. As SEO experts, our experience in copywriting has provided us with the ability to get the most value out of each piece of content. We will support your content management by developing a scalable content solution for your pages that is well-optimised.
Local SEO Strategy
Still in its infancy, local search engine optimisation is one of the most unprecedented ways for a small business to get ahead. Local SEO is one of the most powerful routes to finding highly motivated leads. You may have seen some of the big players in your industry targeting local keywords. For small to medium-sized businesses, taking advantage of your position with local SEO will supercharge your local search visibility and attract the most lucrative leads.
At Safari Digital, local SEO campaigns are our specialty. We’re passionate (and slightly obsessed) with working on local SEO campaigns because they provide a ridiculous ROI and transform small organisations into major local authority figures.
Meta Descriptions Matter (but not for rankings)
Despite what many think, meta descriptions do not have anything to do with your search engine rankings. Google confirmed back in 2009 that they do not include meta descriptions as a ranking factor. While they are not classed as a ranking factor, meta descriptions still play an imperative role in getting users from Google to click through to your site. Just because meta descriptions do not directly affect your search engine ranking position, does not mean that they are not a valuable tool. Meta descriptions can be the difference between a user clicking through to your website or scrolling to your competitors.
Off-site optimisation refers to every technique used off-site, that impacts search engine visibility. Google uses over 200 ranking factors to determine where your website sits in search engine results. Optimising and adapting the off-site elements of your website will work to increase the authority, relevance, and trustworthiness of your business online.
Managing Google My Business (GMB)
Setting up and optimising your Google My Business (GMB) listing goes a long way in improving your local search results. Closely integrated with Google Search and Maps, GMB takes over from where crowdsource review websites left off. If you want to make the most of your local market, claiming and optimising your GMB listing is critical for local search visibility. We will work closely with you to manage, optimise, and continually keep your GMB listing up to date for both Google and your local community.
When it comes to ranking factors, backlinks are responsible for approximately 50% of how your website performs in search results. Considering the value of backlinks, we focus our link building efforts on relevant, authoritative connections that will significantly enhance organic visibility and get your site noticed by Google. Without high-quality backlinks, it would be near impossible to rank a website for competitive search terms. We work to build solid connections for your website that will continue to strengthen your backlink profile for years to come.
There are many layers to every Toowoomba SEO campaign. And while each client that we work with is entirely unique, the search engine optimisation principles we rely on remain constant. Whether you’re a product or service-based business, if you are searching for that competitive edge over your opponents, we can help. Safari Digital are the leading experts in enhancing local and national search visibility.
Regardless of who we’re working with, our main objective remains the same. In essence, we strive to significantly enhance the visibility of Toowoomba based businesses, skyrocketing the quantity and quality of leads that they receive online.
Call us on (02) 8006 9002 or complete a form on the contact page to arrange your SEO consultation.