92% of people online will stick to the results on the first page of Google. The majority of search traffic will not go past that first page; if you’re ranking on page two, three, or four, your chances of being found in organic search are remarkably low.
Still not convinced on the power of SEO services North Sydney? The latest research proves that SEO is 5.66 times more productive than paid search marketing efforts. As such, SEO is considered to be the most effective and powerful marketing strategy in 2020. Users are much more trusting of organic search results than they are of paid results, and will generally opt to take their business to a website that has earnt their way up the search engine results.
Content Is King
The old saying rings true; content is still king in SEO North Sydney. According to the latest stats, 57% of SEO North Sydney experts agree that content production and content marketing is the #1 way to boost results in search marketing. The same research suggests that social media marketing and backlinks rank as the #2 and #3 more effective ways to increase organic traffic in 2020.
Furthermore, updating your existing content with recent images and fresh content can improve organic traffic numbers by 111.3%. Yes, you read that right – the work doesn’t finish once you publish a post or set a new page live. When working with a North Sydney SEO company, you can rely on competent content marketers to ensure they are doing everything they can to get the most from your content. Republishing and updating existing content is one of the most efficient and effective SEO North Sydney strategies for increasing organic reach.
On-Page Content Optimisation
The average page one result in Google includes 1,890 words of content. This statistic is one that keeps content marketers up at night. Detailed and insightful landing pages will position your business as an industry leader – not a follower. In saying that, not every page needs to be lengthy – competitor research should help to uncover which areas of a website require more content than others to outrank in Google.
On-page optimisation also includes the adjustment of page titles, meta descriptions, H1 and H2 tags, and user experience. By optimising all of the on-page elements of a website first, you can significantly aid search engines in crawling, indexing, and ranking your pages well.
Links let search engines know that one website thinks another site is trustworthy, authoritative, and a good source of information. Links that come from relevant and industry authorities can also provide extended brand awareness, referral traffic, and direct enhancement of site visibility.
A few years ago, it didn’t necessarily matter where these links came from. Prior to the Google Penguin update, the nature of link building focused on attaining high quantities of links, with little regard to the link itself. For a long time, link building in mass was a sure way to getting your website ranking in search engine results. Today, however, link building has significantly changed.
65% of digital marketers agree that backlink building is the most challenging aspect of SEO in 2020. This is because Google is becoming more sophisticated in understanding the source of links and how much value to place on them. Today, marketers need to make sure that they are creating clean, sustainable links that will remain secure and steady through any of Google’s future algorithm updates.
Are you worried about how much time and money your competitors are allocating for their SEO strategies? The latest studies imply that businesses are now spending more than $1,000 each month on link building efforts to boost and maintain their position in the SERPs. With general growing awareness into SEO North Sydney, companies who are ranking at the top of the search results are putting in the hard yards to defend their position by focusing on sustainable and high-quality link building.
Strategising Internal Links
Much like backlinks, internal links are used as signals for search engines. Internal links are links that go from one page on a website to another page on the same domain. When you link from one page on your website to another, this signals to search engines which page you deem to be the parent page, with the most important and valuable content. As a North Sydney SEO agency, we work to use internal links connect your content and establish a content hierarchy, providing both Google and users with strategic navigational structure.
Google My Business
56% of organisations have not claimed their Google My Business (GMB) listing. Businesses who have not verified or set up their free GMB listing are missing one of the most essential components of search engine optimisation. Considering GMB is one of the first things searchers come across when seeking business on Google, it is crucial to have your business listed, claimed, and optimised.
GMB works by connecting local customers to businesses and services in their area. Users rely on GMB information to find proximity and location, contact details, website URL and summaries from previous customers. Not having this information readily available can significantly decrease the trustworthiness of your brand.
More than 75% of users who searched online visited a store within 8km of where they made the search. Having your GMB provide the necessary information at the right time can go a long way in connecting with those highly motivated customers in North Sydney.
Local SEO For North Sydney Businesses
As an SEO agency North Sydney, we specialise in helping local businesses get on the map. Our local SEO services work much like general SEO; only we hone-in on those customers who are looking for businesses, products and services that are in their immediate vicinity. For example, “Near me” mobile searches grew increased by 136% last year. The phrase “near me” for local searches is increasing in popularity because while people are using the internet to find information online, instant gratification means they are still making a lot of purchases offline.
Over the last couple of years, the number of people using “near me” or “buy now” to find local products or businesses has increased by an insane 500%. By now, small businesses offering products and services need to employ local SEO strategies to make the most of their local customers.
In 2020, almost half of all searches are related to location. Small to medium-sized businesses not employing basic local SEO strategies will miss out on ranking for nearly half of all Google searches relevant to them. With more than 3.5 billion searches being received by Google every day, that’s an enormous 1.6 billion of them that include local intent.
Optimising for Mobile
As an SEO company North Sydney, we can say with confidence that an important and undervalued aspect of SEO today is optimising pages for mobile. According to Google, users who are not able to read or browse content easily on their mobile are likely to give up on the site altogether. Furthermore, over half of all users will not recommend a business with a poorly designed mobile website. If you’re not optimising for mobile, your business will continue to fall by the wayside.
Your Sustainable Growth Sydney
While increased rankings are great, our SEO Services in North Sydney focus on getting your website to rank in the right places, for the most relevant keywords, to attract the most lucrative and motivated customers.
It doesn’t matter who we’re working with; at Safari Digital, our primary purpose remains the same. We strive to significantly enhance the visibility of North Sydney-based businesses, driving the quantity and quality of leads that they receive online. Rankings do not measure our success – our success is measured by what we can achieve for your business.