Google My Business
56% of local businesses are yet to claim and verify their Google My Business listing. Google My Business (GMB) is one of the most critical yet underrated local SEO tools available to companies. If a business has not claimed their GMB listing, they are missing out on enormous local and industry search potential. Furthermore, updating and optimising the listing – utilising GMB to its full potential – allows the business to thrive under Google’s guidance.
GMB works by connecting a business with people in their area. When searchers go looking for a service that the company can provide, the listing will be active in both search and maps. Ensuring business information is up to date is crucial to the success of a GMB profile. If searchers obtain incorrect or differing information, this will reduce the trustworthiness of a site and business.
Considering GMB is one of the first pieces of information that users will come across when searching a business on Google, it is imperative to have the business appropriately listed, verified, and managed.
On-Page Content Optimisation
In essence, on-site SEO is the process involving tweaking different elements of a website so that search engine bots can easily crawl them and evaluate the content, architecture, and data of the site.
Getting the on-page local SEO right is the first step to improving organic visibility on local search. Before we can start looking at those off-page elements that will dramatically boost the site’s rankings, we first need to address everything on the pages.
Creating Local Content
Producing and publishing high-quality local content directed at solving problems for the local audience will significantly increase the value of a local SEO reseller campaign. If the content serves to help the local market and provide them with insightful learnings and information, this will significantly enhance both user experience and value to search engines.
There’s no point in publishing mediocre content to simply tick a box. To positively affect local SEO, the content must be well-written and focused on serving the local audience.
Configuring Page Titles
The title of the page is one of the most dominant relevancy signals for search engines. The title tag should give an accurate, location and keyword-specific description of the page. As well as being one of the most important ranking signals, the page title also impacts what the site looks like in the search engine results page. Keyword intent is a vital aspect to consider when targeting keywords for local landing page titles. We’ll do the necessary location keyword research to ensure the site’s page titles are well-optimised to attract the right local customers.
Local Backlink Building
Local link building is the process of connecting with other websites in a local area to link back to your client’s site. In a general SEO campaign, link building is typically geared towards getting authoritative domains to link back to the site. While these links are strong and will make for an excellent backlink profile extension, they are not always attainable and necessary for small to medium businesses implementing local SEO.
65% of marketers acknowledge that link building is the most challenging aspect of SEO. Search engine optimisation is continually evolving. Google is relying on a more sophisticated system to understand the origin of links and how much importance to place on them. In 2020, as marketers, we need to ensure that we are building clean, sustainable links that will remain secure and unaltered through Google’s anticipated algorithm updates.
The first thing that you should know about business citations is that not all citations are created equal. You can’t just blindly submit a website to every directory and hope for great results. In many cases, adding a business to the wrong directories can be deemed to be ‘spam’ by Google and can, therefore, harm the site’s search engine rankings.
The first step to forming a strong local backlink profile is setting up the business with local citations. Every state, area, and region will have their own online directories that we can easily add the business and website data to.
As a dedicated local SEO Reseller company, we know which directories and citations are going to be advantageous for each business and which ones will not. We won’t add the site to every directory possible; instead, we focus on gaining citations that are genuinely going to enhance the search visibility and online prominence of the website.
Mobile Usability Optimisation
In 2020, more people are using search to find local businesses than ever before, particularly with their mobile. The latest search statistics reveal that 30% of all Google searches coming from a mobile device include a location.
According to Google’s research, users who are not able to reach content quickly and effortlessly on their mobile phone are likely to abandon the page. The cut off time for a mobile website is 5 seconds. Not only will websites lose that user, but they also run the risk of users warning others against going to that website in the future. We work to ensure each site is fully equipped on desktop and mobile – optimising a site for mobile devices can go a long way in getting users to the website, and keeping them on there.
A local landing page is a web page designed to attract local customers. Well-designed landing pages will surface on SERPs for local searches that contain terms relevant to each business.
78% of location-oriented searches will lead to offline purchases. Immediate gratification means that brick and mortar operated businesses are still alive and well. Adding multiple location pages presents an opportunity to expand your reach and increase location density. By having dedicated location pages for each service or storefront, we’re opening up the door to potential rankings for each location page.
Helping Small Businesses Become Local Leaders
As a local SEO Reseller, Safari Digital has an in-house team that handles every aspect of an SEO campaign from start to finish. We understand the importance of small businesses thriving in today’s world – that’s why we’re so passionate about our comprehensive local SEO services. Get in touch with the local SEO reseller specialists today to discuss your next project.