Optimising Google My Business
More than three-quarters of users who searched online visited a store within 8km of where they made the search. Local SEO Adelaide is an effective route to leaving your mark on the local area and finding highly motivated nearby customers.
One of the first things local customers will come across when looking for your business online is your Google My Business (GMB) listing. Setting up and managing your GMB profile is one of the critical aspects of managing a local business. Users will use the provided information to find your business location, contact details, website and reviews from previous customers. Consumers will refer to Google reviews to aid their purchase decisions and build trust with a brand.
More than half of local businesses are yet to claim their GMB listing. Companies who have not claimed or optimised their free profile will continue to miss one of the most fundamental components of connecting with local customers. GMB optimisation for local SEO Adelaide includes keeping information up to date and consistent, optimising titles, and regularly updating the listing with fresh Google Posts and photos.
Local Content Strategy
According to the latest search research, almost 60% of SEO professionals rank content creation and content marketing as the most effective way to drive the best results local SEO results. Content is still king in SEO, and a content strategy is crucial to the success of a local SEO Adelaide campaign.
Local content includes creating geographical relevant content to connect with the local community. By focusing content on local keywords and intent, you effectively narrow down the competition and reach your target audience. However, the hard work does not stop there! Once you’ve published new content, a comprehensive local content strategy will include republishing and updating existing content.
One of the most time-effective SEO strategies for increasing organic reach, updating existing content with fresh images and writing can increase organic traffic by 111.3%.
Location Specific Pages
Creating location-specific landing pages for your business is one of the most highly effective local SEO Adelaide strategies. Targeting relevant locations for specific landing pages allows websites to increase online visibility over a number of different service areas.
According to the latest research, 4 in 5 users who make a search that includes location information will then carry out that transaction in a physical store. Even for businesses who operate on sales in brick and mortar store locations, it’s essential to have a local SEO strategy in places that reaches potential customers – location-specific landing pages.
On-Page Local SEO
On-page optimisation for local SEO Adelaide involves optimising elements of a website and their pages to improve local organic rankings. Before we can start looking at how we can start looking at off-page optimisation to get you to rank in local search, we need first to address all of the on-page elements that are relevant to local SEO.
Detailed and insightful local landing pages will make your business a leader – not a follower. On-page local SEO will include competitor analysis, keyword research, and local strategic intent to get your pages noticed in local search. On-page content optimisation will address page titles, meta descriptions, keyword usage and ways to enhance user experience.
Page Title Optimisation
The title of a page is one of the most relevant signals for search engines. Search engines use page titles to determine what a page is about, and how it is related to specific queries. Local optimisation for page titles includes using high-converting geographical specific keywords in the title to best describe where and what your content is targeting.
Not only will the right page title impact organic search visibility, but the page title will also impact how your site displays in the search engine results. Page title optimisation is crucial to getting searchers to click through to your website.
Mobile-Friendly Site for Local SEO
According to Google, users who are not able to read or browse content efficiently and easily on their mobile device are likely to abandon the site altogether. More than half of all users would not recommend a business with a poorly designed mobile website. Managing and optimising the mobile-friendliness of your website is a critical aspect of addressing local SEO.
In terms of local SEO, it might surprise you to learn that more than 30% of all mobile searches were made right before visiting a store. If users cannot easily access your website on their mobile, they are less likely to make a purchase from your business. Even if you have a physical storefront – mobile optimisation plays a crucial role in the way local customers interact with your online presence.
Internal Linking Structure
Links are a fundamental component of local SEO strategies. But did you know that internal links play an important role in improving local search visibility?
Internal links are links that go from one page on a domain to another page on the same domain. In essence, linking from one page on your website to another will signal to search engines which one is the more important. Internal links connect your content and give Google an idea of the structure of your website. Establishing a hierarchy on your site, as the webmaster, you have the power to give the most important pages and posts more link value than other, less valuable pages.
External Linking Profile
Acquiring and earning meaningful backlinks is an integral part of a comprehensive local SEO Adelaide campaign. Links tell search engines that one website thinks another website is trustworthy, authoritative, and provides insightful and valuable information. External links coming from relevant and local websites also provide increased brand awareness, local referral traffic, and can directly improve the local visibility of a website.
More than one-third of businesses allocate more than $1,000 per month towards their local link building efforts. While in the past, external link building focused on acquiring high quantities of links with little or no regard to the nature of the links, today’s link building strategies are much more sophisticated. In fact, link building has been rated as the most difficult and unpredictable aspects of SEO in 2020.
Local link building requires building clean, sustainable, and relevant links that will remain safe and unaffected through Google’s future algorithm updates. That means building solid, reliable, and relevant connections with other local businesses and websites to create a sustainable and healthy external linking profile.
Final Thoughts on Local SEO Adelaide
Local SEO is the act of implementing strategic practices to get your business noticed in your local area. While increased rankings are great, local SEO focuses on getting your website to rank in the right places, for the most relevant keywords.
As a small business, local SEO is the key to contending with the big players in your industry. A comprehensive local SEO campaign will put your business as the forefront of local search and help to reach motivated and local customers. Unlike traditional advertising mediums, effective local SEO Adelaide campaigns result in a high return on investment. Get your business on the local map today and get in touch with Safari Digital.