SEO services are services offered by SEO agencies or SEO consultants engineered to help websites appear higher in the Google organic search results. SEO services are designed to increase the website’s organic visibility in popular search engine results pages from Google and Bing.

Over the last decade, SEO has evolved considerably as more complex algorithms have made the process more complex. That’s why SEO Companies (like Safari SEO Central Coast) provide specialised SEO services that help websites navigate the SEO landscape’s complexity.

Appearing at the top of the organic search results for valuable keywords and search terms can be extremely lucrative. Given that around 43% of all organic website clicks go to the #1 results in Google, it pays to rank at the top!

While different search engines have slightly different search ranking criteria, we choose to focus our Central Coast SEO services on the Google algorithms. Given that Google accounts for 93% of all search traffic in Australia as of 2023, it makes sense to follow the traffic.

Paying for advertising is expensive. 81% of Google’s revenue in 2022 was derived from advertising. Those ads that appear in the middle of articles and scattered throughout organic search results, that’s all Google Advertising.

The scary thing is, Google Advertising (AdWords) is getting more expensive by the day. In order to reduce paid advertising and create a lasting and sustainable revenue stream for your business, you need SEO.

To get seen by potential customers, your site and its content need to be optimised so that Google can read it and visitors can enjoy it. SEO is a delicate balancing act; your website needs to appeal to Google without sacrificing the user experience.

Google doesn’t want to show just any website to its searchers, it wants to show websites that are valuable to the user. SEO is about understanding how to curate information in a way that search engines can understand, and users can enjoy.

SEO is the most effective way to drive relevant, high-quality traffic at scale in 2023.

At the beginning of each year, we see a new stream of click-bait reports that declare SEO is no longer valid and that ”SEO is dead”. Here is the truth. The black hat SEO tactics that were useful and impactful five or six years ago are no longer working. Generating and executing effective SEO has never been more complicated. We pride ourselves on forecasting how the latest SEO trends are going to impact our clients in the short and long term.

Given that Google advertising costs have gone up by more than 200% over the last three years, there has never been a better time to look at investing in SEO services. If you are a new or existing business looking to grow your website traffic and market share, it may be time to look at how SEO can help you grow on the Central Coast.

If you’re reading this, chances are you’re a business or website who was searching for SEO Central Coast. If that’s the case, you’re seeing the power of Search Engine Optimisation first hand.

If you’ve been researching Central Coast search engine optimisation services for your business or website, you’ve probably read a lot of conflicting information. The truth is, there are thousands of contradictory articles about. All you really need to know is that SEO is a repeatable process that is used to send signals to search engines (such as Google and Bing) that your pages are worth showing in the Search Engine Results Pages.

Google uses a complex mathematical formula with over 200 signals to determine its ranking algorithm. As a dedicated Central Coast SEO Agency, it’s our job to understand and implement the most important ranking factors so that you can out-rank and outperform your competition.

Unlike some of our competitors, we understand that what matters most to your business isn’t ranking charts or theoretical traffic. Our Central Coast SEO firm is obsessed with ROI. We drive highly-relevant traffic to your website by targeting the most lucrative and profitable keywords and key phrases for your business.

Whether you want to drive local, high-converting traffic to your business with a dedicated Central Coast Local SEO strategy, or you’re looking to break into the national or international market, we can build the blueprint for your success.

It’s the million-dollar question (well, hopefully not that much). One of the most common questions that we receive is “How much does SEO cost?”. And rightly so, at the end of the day, the numbers have to match up for SEO to be a worthwhile investment for your Central Coast Business.

The truth is, the cost of SEO on the Central Coast varies dramatically. For small businesses, SEO services’ cost can start at $1,500-per month, with larger e-commerce businesses costing up to $10,000+ per month. It really depends on the breadth and complexity of the keywords that you are looking to target.

Here are a few of the most important factors that will influence the cost of Central Coast SEO Services:

1. The age and history of your website
2. Current website metrics and rankings
3. The amount of new content required
4. The size of the market you are operating in
5. The competition within your niche

SEO prices come down to the amount of time and resources we need to allocate to achieve an ROI positive campaign. We do not have predetermined SEO packages or pricelists because we feel this is a lazy approach. To provide the most economical services, each SEO campaign is customised towards our clients’ unique goals.

Some industries are more suited to the nature of SEO than other businesses. Before we start working with a client, we assess whether their business model is the right fit for SEO services. If we determine that your marketing budget is better spent elsewhere, we’ll be the first to tell you. Overzealous promises lead to disappointed clients, and we are not in the business of letting clients down.

For an SEO campaign to be successful, there must be sufficient search volume for the product or services on offer. SEO might be a good fit for your business if users are searching for your products or services.

We only work with companies where we believe that we can deliver an ROI positive campaign in the long term. If we do not believe we can provide a return on your investment, we will not take you on as a client – it’s just that simple.

Because SEO is the most powerful inbound digital marketing strategy and Google Ads are only getting more expensive.

Unlike traditional advertising models which involve reaching out to customers even when they’re not interested in your products or service, SEO is an inbound digital marketing strategy that makes it easy for your audience to find you.

SEO is customer-centric. You’re not cold calling, sending spam emails or interrupting with annoying pop-up ads, you’re appearing in front of potential customers organically in the search engine results pages who are interested in your product or service.

SEO is more convenient and less intrusive for consumers. Instead of bombarding an unwilling audience with irrelevant information, you’re providing a valuable resource that is addressing their specific search query. We’ll find out what your potential customers are searching for and put your business in front of them at exactly the right time.

Working with a Central Coast SEO expert at Safari Digital delivers a tangible increase in search engine visibility for your business. But that’s not how we will measure the success of your SEO campaign. We stand by the belief that an increase in search engine visibility due to SEO is only beneficial when we can back it up with a measurable ROI after a set period of time.

There is a very clear difference between research phrases and buying phases when it comes to SEO. For example, take the 2 phrases: “Lounges” and “3 Seat Fabric Lounge Central Coast”. The first phrase may have a much higher search volume (which looks great on paper), whereas the second phrase has a lower search volume and a much higher purchase intent. We target key phrases that put your product or service in front of customers right when they are ready to buy.

Unlike PPC (pay per click) and other paid advertising mediums, SEO provides a lasting digital asset for your business. Long after paid marketing campaigns have finished, SEO is working behind the scenes to deliver qualified leads to your business.

Compared to other Central Coast digital marketing mediums, search engine optimisation continues to deliver a return on investment for the weeks, months and, years after your investment has finished.

Safari Digital SEO services can be tweaked and scaled as your business continues to grow or your product or service offering changes. We’ll build a framework that drives your immediate business objectives and gives you the space to grow and evolve down the line for long term results.

Our strategy for Central Coast SEO has been developed and refined by working with clients in almost every industry. SEO is dynamic and we never stop learning.

We’ll do a full analysis of your website, content and current position in order to understand what is holding you back.

Once we’ve identified changes that can be made both on and off-site, we will then research keywords and key phrases which are going to drive traffic for your business. We take the time to research your competitors and implement strategies to help you outrank them for their most lucrative keywords.

Once we have all of the information we need, we then curate and create content to improve your search engine visibility and user experience.

When we have completed onsite optimisation, we will then begin link building for your website. Link building or ‘backlinks’ are an ongoing element of SEO services. We practice safe, progressive link-building strategies that will build your websites trust and authority.

Over the last three or four years, we have observed a dramatic increase in SEO competition as more and more businesses adopt an SEO strategy. We firmly believe that SEO competition will become even more pronounced over the next four years as Google Ads cost continues to ride, and more businesses seek a sustainable way to generate website traffic.

As long as users continue to use platforms like Google and Bing to shop, find services, and seek information, there will continue be a need for SEO services.