Don’t Get Lost on Page 2 of Google
Over 90% of all search traffic will not go past the first page of Google’s search results. If your website presents on page 2, 3, or 4 for relevant search terms, 9 out of 10 people will not even glance at your website. It’s a scary statistic that truly highlights the importance of an SEO Central Coast strategy if you want to get your local business noticed online. If your site is not on the first page of Google, the chances of someone finding your business are remarkably low.
Another surprising stat is that SEO is actually 5.66 times more effective than paid search advertising. SEO is considered to be the single most effective and powerful online marketing strategy for this reason. When compared to paid advertisements, users are generally much more trusting of organic results that have earned their way to the first page or top of SERPs. Between social media advertising and Google AdWords, users are pretty in tune with which results are ‘paid’ and which are organic.
Central Coast Local Visibility
As a Central Coast SEO company, Safari Digital specialise in helping small businesses enhance their local visibility. Optimising for local search is relatively similar for optimising for a general search, only with the added emphasis on having the website appear to customers who are in the same geographical area as the business.
It’s not just brick and mortar physical storefronts or offices which benefit from working with a local SEO Central Coast consultant. By strategically using your city and the names of your service areas in your content, you can enormously enhance the quality of traffic that your site is receiving. Local business SEO is one of the most undervalued elements of search engine optimisation which means that there are tremendous opportunities for small and medium-sized businesses to rival their more established (and larger) competitors for those highly relevant and lucrative search terms on the first page.
As of last year, more than 80% of searches conducted on Google contain a keyword that relates to a location. If you’re not targeting your local market, your small business is missing out on some of the most motivated and productive traffic on Google. As a local organisation, you can grow your local business significantly with local search.
On-Site SEO Will Get Your Website Noticed
On-site or On-Page SEO is a term that refers to optimising elements of a website and their pages to improve online presence. In basic terms, on-site SEO is the fine-tuning of different aspects of a website to help search engines easily crawl and understand the content, structure, and information on the pages.
As an SEO Central Coast agency, it is our responsibility at Safari Digital to produce content and optimise pages in a way that enables search engines to easily crawl and interpret everything on the site. On top of generating SEO friendly content, we also believe it’s essential to create content that users genuinely want to read. There’s no point producing SEO rich content that’s nice for search engine bots to crawl but impossible (and unenjoyable) for users to browse.
Getting the on-site SEO accurate is the first step to getting your business noticed. Before we can start addressing those off-site elements that will dramatically improve your rankings, we need to get everything right on your site first to grow your business.
The Importance of Content Marketing
According to a recent study conducted, almost 60% of SEO professionals agree that content creation and content marketing is the most effective route to driving the best results in SEO Central Coast efforts. Content is still king in SEO, and a comprehensive content management strategy is a major aspect of a successful SEO company Central Coast campaign.
The average first page result of Google contains 1,890 words. Between the detailed copy and keyword research, content creation can be quite a lengthy process. At Safari, rather than creating and publishing content that ticks a box, we focus on creating material that is user-centric and high-quality. We’ll do all the leg work for your key term research and strategy. Once we’ve established a healthy content backlog, we will continue to update and republish existing content to keep it relevant, active, and visible. Regularly updating existing content with fresh images and the relevant copy can increase organic traffic by 111.3%.
Tweaking Page Titles & Meta Data
Our SEO services Central Coast will involve adapting page titles and meta data for improved online presence and organic traffic. Search engines rely pretty heavily on page titles to determine the relevancy and purpose of a page. Page title optimisation involves enhancing title tags to keep them clear, concise, and potent. The right page title will effectively communicate what a page is about, using the most powerful and relevant keywords.
A good page title will not only impact organic search visibility but will also work in search results to compel and draw in users. Similarly, to metadata, page titles work in the search results to influence user behaviour and click-through rates that will grow your business.
Strategising Internal Linking
We all know links are a fundamental component of any SEO campaign. However, did you know that internal links can be used to enhance online visibility?
Internal links are those that link from one page on a domain to another page within the same domain. Linking from one page on your website to another signals which is the parent page, and subsequently, the more valuable and insightful. Internal links work to structure, connect and order your content, giving Google an idea of which pages provide the most value. Using internal links can also promote and encourage the right user’s navigational experience and is considered a basic website design function.
Off-Site Link Building
Backlinks form the backbone of your online visibility. The most recent data suggests that backlinks are responsible for around 50% of where your website presents on Google. Employing purely white hat strategies, we will help your website to acquire relevant, trustworthy and authoritative backlinks that enormously enhance your organic visibility and overall trustworthiness in the eyes of Google.
In 2020, more than one-third of companies are allocating more than $1,000 per month towards overall link building efforts to get on that coveted first page of Google. While a few years ago, backlink building focused on obtaining high quantities of links with little regard to the quality of the links, today’s link building approach has to be much more sophisticated. In truth, link building has been determined as the most complex and challenging components of SEO in 2020.
To build the right links for SEO in the Central Coast, businesses need to rely on clean, sustainable, and relevant connections that will remain secure and uncompromised through any future Google updates.
Google My Business (GMB) Management & Optimisation
Now more than ever, your Google My Business (GMB) listing plays an essential role in how your site performs in local search results. Working in conjunction with Google Search and Google Maps, GMB also picks up from where successful crowdsource review websites like Yelp and TripAdvisor left off. Optimising and managing your GMB listing is an enormous aspect of controlling where your business is visible and who will come into contact with your business information. In 2020, Google My Business is the most crucial citation that your business can receive – use it wisely to grow your business.
Let’s Pave the Road to Central Coast Visibility
Believe it or not, you don’t need to rank at the top of the SERPs for every keyword in your industry – you just need to be visible for the right ones, to attract the right motivated new customers. Safari Digital’s SEO Central Coast services will help your business to identify the main opportunities that will grow your business by targeting your most lucrative and relevant keywords. We’ll find out exactly what your target audience is searching for on Google and make sure that your business is visible at the right time.
Give us a call on (02) 8006 9002 or fill out the contact us form below to find out how our SEO services on the Central Coast can take your small business or large business to the next level.