At Safari Digital, our mission is simple.
We strive to help put other websites on the first page of Google so that they can benefit from more traffic, qualified leads, and revenue for their Cairns businesses.
If you’ve come from a search engine, chances are you found this page while looking for ‘SEO Cairns’ or ‘SEO company Cairns’. If so, you have just experienced the power of SEO firsthand. Ranking our site for the search term ‘SEO Cairns’ is one of the hardest keywords that you can possibly compete for in Australia. If we can manage to rank for a term with such fierce competition, just imagine what we can do with your website.
If you want to outrank and exceed your competitors, it pays to work with an experienced search engine marketer who understands what your competitors are doing better than you and how you can potentially get ahead of them.
As a dedicated search engine optimisation agency, we spend all of our time is spent keeping on top of the latest search trends and algorithm updates. As a result, we have honed in on the skills to analyse your situation, dissect the science behind your ranking, and understand what exactly it is that your site is missing.
Competition can be fierce in Cairns. Chances are, there are hundreds of businesses all contending for that number one spot on Google for the same search terms as you. Those competitors on page one that you have been keeping an eye on, there is a good chance that they are working with a reputable SEO consultant.
If you’re starting your SEO campaign after your competitors, it doesn’t mean that you don’t have the ability to outrank them. Google’s job is to regularly scan pages to serve the best information to their users. As a result, there is no preference given to sites that have already ranked well. Google wants to continue providing users with the most insightful and relevant information. If you can do that, you will outrank your competitors.
Search engine optimisation is the main driving force for improving your search visibility online. Having your site appear for the right search terms in Google is the most efficient way to find those qualified and lucrative leads and bring them to your business. We all know how annoying it is to be scrolling through a website only to be interrupted by an irrelevant pop-up or banner ad. Rather than targeting users who aren’t looking for your products or services, search engine optimisation focuses on capturing the customer at the exact moment they are looking for your business offerings. The end result with SEO is generated organic traffic with a much higher conversion rate and highly motivated leads.
If you’re looking for a way to extend your reach and increase the amount of traffic your website is receiving, you need to work with a team of marketing experts who have the skills to get you the right results. Where pay-per-click (PPC) marketing through Google AdWords or Facebook will only temporarily provide visibility, the outcome of an effective SEO strategy is one that will serve your business for years to come. When you work with Safari, we build strategies that will continue to expose your business to new possibilities online, long after the campaign has concluded.
Our strategies are 100% White Hat, sustainable, and long-term. We utilise search engine optimisation strategies to boost your business and improve search visibility in a natural and scalable way. The Cairns market can be tough to crack, so we work on performing tactical and scalable SEO practices that drive quality traffic and leads to a website. Unlike other SEO companies, we won’t try to rank your website for random keywords to boast high rankings; we genuinely want to get your business performing well in the right places.
How Search Engine Optimisation Builds Businesses
The nature of SEO means that it is constantly changing. When you implement SEO strategies, it’s important to remember that the results are entirely dynamic. Nothing is ever where you left it, and rankings will always fluctuate. In saying that, we are able to deduce from studying Google’s algorithm that there are a number of critical ranking factors that determine what makes sites rank well on Google.
As SEO experts, it’s our job to anticipate and adapt to algorithm updates that will affect the way sites appear in Google. If we can help others stay ahead of the curb, we can continue assisting businesses to get ahead of their competition.
In 2017, search marketing company Moz revealed that the most important on-site SEO factor for search visibility is on-page keyword usage. This research highlights the importance of comprehensive keyword research and implementing the findings across landing pages. Understanding and using keyword trends, keyword difficulty scores, keyword intent, and competitor keyword usage can dramatically improve organic visibility.
When you engage with Safari Digital, you’ll be working with a team of content and search marketing professionals who understand the value of content and will use it to supercharge your business.
Our Recipe for Cairns SEO Success
Search engine marketing the most effective way to scale your business, enhance the quality of leads, and push your business reach to the next level. When you work with Safari Digital for SEO Cairns, you will bring in motivated visitors who are genuinely looking for your business offerings. We’ll put in all the hard work to identify where your leads are hiding and place your website in front of them at just the precise moment. We want to provide you with the tools to ensure your business is successful in the search engine result pages long after we’ve finished working together.
In essence, we want to empower your business to keep on growing with SEO for many years to come. For us to do this, we work to develop a transferable framework for your business that you can continue to scale as your business expands. Want to understand a little bit more about how we do it? There are a number of aspects that lay the foundation of a comprehensive Cairns SEO campaign.
On-site or on-page SEO refers to the optimisation of aspects of your website and their pages in an effort to improve your organic search rankings. In essence, on-site SEO practices involve adapting and tweaking different aspects of your website so that search engines can readily crawl and interpret the content and information of each page.
As a specialised search engine optimisation agency, it is our responsibility to develop optimised copy for your website that makes it easy for search engines to understand and review. At the same time, it is crucial for the content we create to be user-centric and engaging. There is nothing worse than over-optimised content that is directed at search bots and impossible for users to understand.
Before we can start looking at any other aspect of your website, we begin by addressing all of the on-site factors that provide a solid foundation for your search engine visibility.
Title tags are one of the most significant relevancy signals for search engines. Page titles are a tool to describe the purpose and the content contained on a page. Search engines use page titles to decipher what a page is about, and so, it is critical to address page titles accurately and concisely. Using the most relevant keywords, page titles should also provide a summation of what users can expect to find on the page. While page titles are one of the most important on-site ranking factors, titles also affect how your page presents in the search engine results.
It’s no secret that the content you create plays a vital role in how your website ranks. For SEO, the quality and quantity of the content you put out are critical. A study in 2016 by Backlinkio found that the average page one listing on Google was 1890 words in length. Websites that have dozens, hundreds, or even thousands of landing pages, may struggle to create so much unique content alone. As SEO experts, we know how to get the most value out of your content. We will work with your business to develop a structured content management plan to apply across your entire website while maintaining unique and authentic copy.
Internal Link Structure
If you know a little bit about search engine optimisation, you’ve probably heard a fair bit about the powers of backlinks. External links that point to your website are one of the most significant off-page ranking signals. However, many don’t realise that internal links can be used on-site (between different pages on your website), to create a hierarchy for your pages. Internal linking is a fantastic way to accurately convey page value to search engines – linking to the most important pages can communicate which contain your most relevant content.
Meta Data Matters
Despite what many think, meta descriptions are not factors that influence the search visibility of websites. Back in 2009, Google verified that they do not include meta descriptions in their search ranking factors, and the fact remains. In saying that, just because meta descriptions do not influence search rankings, does not mean they should not be optimised. Meta descriptions are one of the first things users will come across in search results when your page appears. Creating captivating and engaging meta descriptions that keep users wanting more will drastically improve the click-through-rate.
Local SEO Visibility
It’s not necessarily about ranking for the highest volume search terms, but rather, getting your website to rank for the right ones. Local SEO focuses on generating meaningful, lucrative, and motivated traffic to your site. Many of the big players in your industry will target national keywords which do not convert anywhere near as well as local highly relevant keywords. For example, the page that you are on at the moment has targeted the search term ‘SEO Cairns’, rather than targeting ‘SEO Australia’, which begets a much bigger search volume. Targeting SEO Cairns produces a much higher conversion rate than vague search terms related to SEO. By incorporating your local area and the names of your service areas in your content, you can draw in the most lucrative and local customers to your website. Whether you’re a brick and mortar store, or a service-based business, local SEO can go a long way in finding your best opportunities online.
Off-site SEO refers to the external factors that impact search engine visibility. There are more than 200 factors that determine where a website sits on Google; off-site SEO involves creating a strong backlink profile and foundational credibility to increase search visibility. Off-site optimisation will improve a site’s relevancy, popularity, trustworthiness and authority.
Google My Business (GMB)
Managing and optimising your Google My Business listing is a crucial aspect of enhancing online visibility. Working in conjunction with Google Search and Google Maps, Google My Business (GMB) is the key to having your business succeed in local search. Google My Business is the most relevant crowdsourced review platform on the internet. Google uses its reach and reputation to take over from where platforms like TripAdvisor and other review platforms left off. Keeping your Google my business listing up-to-date and optimised is the key to maintaining a healthy profile online. Consider your GMB listing as the most powerful citation you can have attributed to your site.
Backlinks are probably the, if not of, the most critical aspects to organic search visibility. We will work with your site to laying a foundation for your backlink profile by fostering meaningful connections with relevant, authoritative, and trustworthy websites. If you want to gain the trust of Google and enhance your online profile, you need to have a wide range of natural links pointing to your pages.
Building high-quality links for your website is the final stage of every SEO campaign that we undertake. We engage with influencers and bloggers in your market to produce high-quality guest articles that give you highly suitable links to increase your organic search visibility. Building quality links for your website is not an overnight project. It’s essential to value retaining a sustainable, ethical and natural link profile for your website.
Final Thoughts on Search Engine Optimisation
Believe it or not, you don’t need to rank for every keyword in your niche; you just need to be visible for the right ones to get the most out of your audience. Safari Digital Cairns SEO services will help your business to identify the right opportunities and growth by targeting your most lucrative keywords and high-converting customers. Our team of experts will find where your leads are hiding and implement the right strategies to draw them into your website.
Safari Digital has the experience, knowledge, and skill to breathe new life into your business. If you are looking for ways to improve the search visibility of your Cairns-based company through search and Google traffic, then Safari digital is the right team for you. We are a leading provider of local SEO Cairn services, and we know how to get real results that are going to drive your business to new lengths you didn’t think were possible.
Head to the contact page or call us today on (02) 8006 9002 to arrange an SEO consultation.