Looking for a way to expand your online presence and increase the number of leads your business receives online? Safari Digital are a team of SEO Darwin experts that aid businesses just like yours in identifying their most lucrative opportunities online with strategic optimisation.
In 2020, if you want to get ahead of your competitors online, you need to seriously assess your online marketing efforts. Depending on your field, there is a high probability your opponents are already implementing SEO. If you want your website to outrank these competitors, it pays to work with a dedicated team of SEO specialists who study the science behind where and how your site ranks in Google. Working with Safari Digital, we will assess your website, your main competitors, your industry, to work out exactly what it is that you’re lacking and how we can implement our findings.
The mere fact that you have landed on this page speaks volumes on the power of search engine optimisation. Safari are an organic search marketing company – we don’t pay for any advertisements; all of our traffic is generated through organic search. You landed on this page because our site is ranking well on page one for SEO Darwin services. Why are you here? Because you want to do the same for your business. The costs of paid advertisements are only increasing; strategic organic traffic acquisition is more worthwhile than ever before.
A good rule of thumb when searching for an SEO Darwin consultant to hire is to consider how you found their website initially. If they can’t perform well in search results themselves, then how are they going to help your site?
The term “SEO Darwin” is one of the most contentious phrases to rank for in Australia. Competition in the SEO industry is fierce, with hundreds of companies staffed with experts who are all battling for your business. If Safari Digital can perform well in search results for an industry as competitive as search marketing, just imagine the visibility we can provide for your business.
Working with Safari Digital, you’re relying on a team of experts who live and breathe all things SEO. We’re a passionate bunch that spend all of our time studying the ranking factors that determine where your website sits in Google. Our zest for the industry in combination with our experience working with a wide variety of businesses is what allows us to identify the most valuable opportunities online for our clients.
We are a specialised SEO agency working exclusively with businesses who are looking to enhance their organic visibility. Unlike other marketing agencies, we aren’t generalists in Google AdWords, Facebook Ads, and other social media marketing channels. We specialise solely in search engine optimisation, and we are committed to doing it really well.
As SEO experts, it’s our job to stay on top of the latest search algorithm updates and watch for changes to search engines. We’re so convinced by the powers of search engine optimisation that, unlike other agencies, we won’t try to sell you a whole myriad of other marketing services. We focus entirely on SEO, and we firmly believe in our strategic organic traffic acquisition techniques.
More than 200 factors make up the algorithm that assesses and ranks websites on Google. If you’ve seen a competitor regularly ranking well in relevant search terms, chances are, they are already implementing SEO strategies to address these factors. If you want to catch and outrank this website, you need to work with a specialist SEO agency that will help you understand what that website has over yours and how you can exceed their efforts.
Search engines will rank and update search rankings based on the most relevant information that follows the principles of search engine marketing. Rankings are changing every day; if you can prove to the search engines that your site provides more relevant, useful, and insightful information, then you have a good chance at outranking your competitors in search results.
If you’re ready to invest in the future of your business, SEO is the answer for you. Every cent that you invest into search engine optimisation goes towards prolonging the organic visibility of your business. Unlike PPC advertising marketing efforts, the gains you reap from working with SEO specialists will only continue to benefit your website long after you have paid your last invoice.
Search engine optimisation relies on an organic approach to marketing business to consumers. Instead of reaching out to consumers when they’re not interested in your business or service, organic search marketing finds customers at the exact moment when they are looking for your products or services. This leaves SEO with a conversion rate that is much higher and considerably more lucrative than traffic that emerges from traditional outreach marketing methods.
At Safari Digital, we focus on implementing customised white hat SEO strategies that will produce long-lasting organic visibility. We work with each client to develop a scalable and transferable structure that will foster sustainable marketing efforts for the future of their business.
Ranking a website is particularly challenging in Darwin; the market is competitive. Before we jump straight into an SEO campaign for your company, we will get to know your business model and your industry. Keyword research is a crucial aspect of understanding where your most potent opportunities lie.
Unlike other marketing agencies that will try to rank you for every and any keyword, Safari will uncover the key terms that will actually help your business, and implement the findings across your website. We’re not here to pass off a pretty report at the end of the month; we’re here to help your business flourish.
How We Improve Organic Visibility
In a field that’s always changing, it’s our job as SEO specialists to anticipate what the Google algorithm is looking for, how it impacts our clients, and make the appropriate adaptations to websites to improve organic search visibility.
The current SEO data suggests that on-page keyword usage is still the most critical on-site ranking factors. The first step to getting your website noticed online is to conduct relevant keyword research and implement the findings across your pages. Comprehensive keyword research addresses keyword intent, difficulty, search trends, and competitor keyword analysis. Once we’ve got a solid foundation for where your website is relevant and where your customers lie, we will work on a keyword strategy to target for your SEO Darwin campaign.
On-Site Search Engine Optimisation
On-site SEO refers to all of the tweaks made on a website to improve organic search visibility. In the most basic terms, on-site optimisation includes strategies that will address all of the on-page determinants that influence how search engines crawl and read the information on the page. For starters, we need to create content that search engine robots can readily crawl and read. In addition to providing crawlable content, we also need to compose user-centric that engages readers.
At the beginning of an SEO campaign, the first thing we consider is on-site optimisation. Before we even begin addressing off-site variables, we develop an on-site strategy that ensures all of the needs are met on-page.
Content is King
As mentioned earlier, content is a crucial aspect for the way on-site ranking factors determine where your website appears in search engines. The quantity and quality of your on-site content on your site will hugely influence how your pages are read and interpreted. Recent studies reveal that the average length of content for pages that rank on page one of Google is 1,890 words. For websites that have hundreds of pages, the prospect of producing that much content for each page can seem overwhelming. It’s our job to find the most value out of your content. We will develop a content solution that is both scalable and sustainable for your website.
The Importance of Page Titles
Page titles, also known as title tags, will have a fairly large impact on how your site appears in search results. Search engines use page titles to understand the purpose of a page and the information it contains. Page titles need to accurately reflect the content and the aim of each page on your site. Using the most relevant keywords, page titles should concisely describe what users and crawl bots can expect to encounter on the page. In addition to page titles being a crucial ranking factor for search engines, title tags also significantly influence whether or not a user will click through to your webpage.
Local Search in Darwin
Local search engine optimisation is one of the most underrated yet highly effective ways for a small business to get ahead of the big players. Local SEO is the process of capitalising on your local position to increase local organic visibility. Implementing basic local search strategies can attract highly motivated customers that are in your local area. For small to medium-sized businesses, working with local SEO experts can skyrocket your local search visibility and draw in the most profitable leads to your services.
Safari Digital are the leading experts in local SEO campaigns. We love working on local SEO strategies because they provide small businesses with an unprecedented opportunity to take on the big companies, and local SEO services produce enormous ROI.
Meta Description Optimisation
Meta descriptions will not have anything to do with how your website ranks on Google. Google verified this back in 2009 when they announced that meta descriptions or meta tags are not ranking factors. In saying that, meta descriptions do matter. Meta descriptions play a crucial role in getting users in search results to click through to your website. Just because meta descriptions are not ranking factors does not mean they should be neglected – we have seen significant increases in website CTR in direct response to optimising meta descriptions.
Off-site SEO practices are those that are used to increase search visibility, off of the website. Google relies on more than 200 different ranking factors to decipher the order of websites in search results. Optimising the off-site elements of a website focuses on building a foundation for a trustworthy, relevant, and authoritative online presence.
Managing Google My Business (GMB)
Claiming and verifying your Google My Business (GMB) listing is critical to getting any visibility in local search. GMB is the most valuable citation any business can receive. Integrated with Google Search and Google Maps, GMB carries over from where crowdsource review websites like Yelp and Tripadvisor left off. If you want to leave your mark on the local community, managing and optimising every aspect of your GMB listing is critical. Safari will help you manage, optimise, and regularly keep your GMB listing up to date for both Google and your local customers.
The latest search studies reveal that backlinks account for approximately 50% of how your website performs in search results. Given the weight of backlink building, we focus our link building efforts on developing relevant, authoritative connections that will significantly improve organic visibility. Without high-quality backlinks, it would be near impossible to rank a website for relevant and highly competitive search terms. We work to build white hat, reliable links for your website that will continue to strengthen your online presence for many years to come.
Working with Safari Digital, our aim is to provide you with an SEO campaign that will continue to keep on giving, long after we have finished working with you. We want to help you find where your most lucrative opportunities lie and give you the tools to continue bringing them to your website. Throughout our SEO campaigns, we concentrate on equipping you with strategies that will continue to produce gains long after the campaign has concluded. Our plan includes delivery of an on-site and off-site structure that you can continue to adapt to your site as your business grows.
Safari Digital SEO Can Grow Your Darwin Businesses
While each client that we work with is entirely different, the search engine optimisation principles we rely on remain consistent. Irrespective of your business type, if you are after enhanced online search visibility, we are the team for you. Safari Digital are the Darwin specialists in strengthening the local and national search visibility of businesses.
It doesn’t matter who we’re working with; our primary purpose remains the same. At Safari Digital, we strive to significantly enhance the visibility of Darwin-based businesses, driving the quantity and quality of leads that they receive online. Our success is measured by what we can achieve for your business.
Call us on (02) 8006 9002 or complete a form on the contact page to arrange your SEO consultation.