In a field that’s always changing, it’s our job as Darwin SEO specialists to anticipate what the Google algorithm is looking for, how it impacts our clients, and make the appropriate adaptations to websites to improve organic search visibility.
The current data for effective SEO suggests that on-page keyword usage is still the most critical on-site ranking factors. The first step to getting your website noticed online is to conduct relevant keyword research and implement the findings across your pages. Comprehensive keyword research addresses keyword intent, difficulty, search trends, and competitor keyword analysis. Once we’ve got a solid foundation for where your website is relevant and where your customers lie, we will work on a keyword strategy for website traffic to target for your SEO Darwin campaign.
On-Site SEO Factors
On-site SEO refers to all of the tweaks made on a website to improve organic search visibility. In the most basic terms, on-site optimisation includes strategies that will address all of the on-page determinants that influence how search engines crawl and read the information on the page. For starters, we need to create content that search engine robots can readily crawl and read. In addition to providing easy to crawl content and addressing technical SEO elements, we also need to compose user-centric that engages readers.
At the beginning of an effective SEO campaign, the first thing we consider is on-site optimisation. Before we even begin addressing off-site variables, we develop an on-site strategy that ensures all of the needs are met on-page.
Ongoing Content Marketing
As mentioned earlier, content is a crucial aspect for the way on-site ranking factors determine where your website appears in search engines. The quantity and quality of your on-site content on your site will hugely influence how your pages are read and interpreted. Recent studies reveal that the average length of content for pages that rank on page one of Google is 1,890 words. For websites that have hundreds of pages, the prospect of producing that much content for each page can seem overwhelming. It’s our job to find the most value out of your content. We will develop a content solution that is both scalable and sustainable for your website.
Page Title Optimisation
Page titles, also known as title tags, will have a fairly large impact on how your site appears in search results. Search engines use page titles to understand the purpose of a page and the information it contains. Page titles need to accurately reflect the content and the aim of each page on your site. Using the most relevant keywords, page titles should concisely describe what users and crawl bots can expect to encounter on the page. In addition to page titles being a crucial ranking factor for search engines, title tags also significantly influence whether or not a user will click through to your webpage.
Local SEO Darwin
Local search engine optimization is one of the most underrated yet highly effective ways for a small business to get ahead of the big players. The local SEO process is about capitalising on your local position to increase local organic visibility. Implementing basic local search strategies can attract highly motivated customers that are in your local area. For small to medium-sized businesses, working with local SEO Darwin experts can skyrocket your local search visibility and draw in the most profitable leads to your services.
Safari Digital are the leading experts in local campaigns. We love working on local strategies because they provide small businesses with an unprecedented opportunity to take on the big companies, and local SEO services produce enormous ROI.
Meta Data Optimisation
Meta descriptions will not have anything to do with how your website ranks on Google. Google verified this back in 2009 when they announced that meta descriptions or meta tags are not ranking factors. In saying that, meta descriptions do matter. Meta descriptions play a crucial role in getting users in search results to click through to your website. Just because meta descriptions are not ranking factors does not mean they should be neglected – we have seen significant increases in website CTR in direct response to optimising meta descriptions.
Off-Site SEO Optimisations
Off-site SEO practices are those that are used to increase search visibility, off of the website. Google relies on more than 200 different ranking factors to decipher the order of websites in search results. Optimising the off-site elements of a website focuses on building a foundation for a trustworthy, relevant, and authoritative online presence.
In the SEO Equation, the way that a website appears in the organic search results is comprised of 50% on-site and 50% off-site SEO factors. At Safari Digital, we look at the off-site SEO factors that matter for every business such as link building, Google my Business, NAP links, citations, and social mentions. There are dozens of different off-site factors that all weight into the way a website ranks, however, we spend our time worrying about the ones that make 99% of the difference, and less time worrying about the smaller, less significant factors that other, lower quality SEO Agencies in Darwin tend to get caught up with.
Google My Business (GMB)
Claiming and verifying your Google My Business (GMB) listing is critical to getting any visibility in local search. GMB is the most valuable citation any business can receive. Integrated with Google Search and Google Maps, GMB carries over from where crowdsource review websites like Yelp and Tripadvisor left off. If you want to leave your mark on the local community, managing and optimising every aspect of your GMB listing is critical. Safari will help you manage, optimise, and regularly keep your GMB listing up to date for both Google and your local customers.
Backlinks (Link Building)
The latest search studies reveal that backlinks account for approximately 50% of how your website performs in search results. Given the weight of backlink building, we focus our link building efforts on developing relevant, authoritative connections that will significantly improve organic visibility. Without high-quality backlinks, it would be near impossible to rank a website for relevant and highly competitive search terms. We work to build white hat, reliable links for your website that will continue to strengthen your online presence for many years to come.
Long Term Focus on Sustainable Traffic
Working with Safari Digital, our aim is to provide you with an SEO campaign that will continue to keep on giving, long after we have finished working with you. We want to help you find where your most lucrative opportunities lie and give you the tools to build website traffic. Throughout our SEO campaigns, we concentrate on equipping you with strategies that will continue to produce gains long after the campaign has concluded. Our plan includes delivery of an on-site and off-site structure that you can continue to adapt to your site as your business grows.
Safari Digital SEO Can Grow Your Darwin Businesses
While each client that we work with is entirely different, the search engine optimisation principles we rely on remain consistent. Irrespective of your business type or social media presence, if you are after enhanced online search visibility, we are the team for you. Safari Digital are the Darwin specialists in strengthening the local and national search visibility of businesses.
It doesn’t matter who we’re working with; our primary purpose remains the same. At Safari Digital, we strive to significantly enhance the visibility of Darwin-based businesses, driving the quantity and quality of leads that they receive online. Our success is measured by what we can achieve for your business.
Call us on (02) 8006 9002 or complete a form on the contact page to arrange your SEO consultation.