SEO Darwin

There are plenty of reasons why we’re the SEO Agency Darwin businesses trust. For starters, we are SEO specialists – not digital marketing generalists. You’ll partner directly with SEO specialists who spend 100% of their time mastering search engine optimisation (SEO). We’re also a small team, so you won’t be passed between account managers or faceless departments. You’ll consult directly with SEO professionals who are ready to answer your emails and calls on the same day. Some of the other reasons we’re the SEO Darwin-based companies love include:

2023 AFR Fast Starters #39: We don’t just talk about growth; we implement it. Our SEO strategies have been the driving force behind our growth. In 2023, we were named Australia’s #39 fastest-growing new company, all by practising what we preach.

250+ Successful SEO campaigns: We have worked across more than 250+ successful SEO campaigns across countless different industries. There’s a good chance that we already know your industry and your local intimately.

Real Testimonials & Reviews: Sure, we don’t have 500+ questionable reviews, but we do have reviews, testimonials, and case studies from successful SEO campaigns right across Australia. We’ve worked with small to enterprise-sized brands and have even been trusted by Government Agencies like the Workplace Gender Equality Agency (WGEA) and the Australian Institute of Criminology (AIC).

We Deliver Results: We don’t just talk about SEO – we do it for you. Some agencies will send you a big checklist and leave you to your own devices, but that’s not our style. We’ll develop and implement a holistic SEO strategy that delivers real results for your Darwin-based business.

Darwin is a city on the move. With more than $26 billion of annual economic output, the City is home to 74% of all businesses in the Northern Territory. For local businesses looking to get ahead, Darwin is becoming an increasingly competitive market. Whether you’re looking to dominate in Darwin with a local SEO strategy or you’ve got national or international ambitions, SEO is an essential piece of the puzzle.

SEO isn’t just about improving your rankings; it’s about building credibility and establishing trust with your target market. By working with a Darwin SEO company, you’ll improve your organic search rankings and gain a competitive edge over your competition. We build robust SEO strategies that help businesses of all shapes and sizes to expedite growth and attract valuable and relevant website traffic.

Each company is different. Even if we have worked with a company in the same niche in the past, the strategy that is right for them may not be right for you. Your previous SEO efforts and current position in the market will dictate where we allocate resources. As a general rule, the following areas will be where we allocate our resources:
• Market and competitor research
• Keyword research and strategy
• On-site content implementation
• Off-site strategy and link-building
• Technical SEO support and guidance
• Ongoing content creation
As mentioned above, your current position will dictate where we allocate our resources. Following your initial SEO consultation, we’ll provide you with a strategy that outlines your current position and areas for improvement

SEO is essential for building trust and attracting local leads in Darwin and beyond.

75% of users will not scroll past the first page of Google, and just 0.83% of all organic clicks go to businesses ranked on page 2 (or lower) of Google. In other words, if your business can’t be found on page 1 of Google, then there is less than 1% chance of being found by your target audience.

With 97% of customers admitting to searching for a company online before contacting them, it’s important that your business is easy to find.

SEO is the key to building lasting online visibility for your Darwin business.

Each SEO campaign is completely unique. Your SEO campaign shouldn’t be based on a checklist of deliverables or an “SEO package”. However, there are a number of SEO elements that will be consistent in every single SEO campaign.

Market research: Understand the competitors in your space. We’re not just looking at your known competitors but also the companies winning the most market share in organic search results.

Keyword research: Uncovering keyword opportunities and sorting them into clusters to ensure we know exactly where we target different keywords before starting. We use a mix of informational and transactional intent keywords to guide your customers right through the buying journey.

On-site SEO: Implementing on-site best practices from title tags, headings, and content to User Experience (UX), site architecture, and more. On-site SEO sets the foundation for our SEO efforts, so it’s crucial we get it right.

Off-site SEO: Off-page SEO builds authority and trust with search engines and ensures that your content is easy for users to find. Off-site SEO includes things like backlinks, PR, social media content syndication, Google Business management, and more.

Technical SEO: We ensure your website is easy for crawlers and for users to access. We look at things like page speed, information architecture, menu structure, crawl stats, and internal links to ensure your content is easy to find and index.

SEO is a long-term marketing strategy intended to generate lasting visibility. Unlike PPC marketing, which will only generate leads whilst you pay for Ads, SEO continues to deliver results and ROI long into the future. SEO can take anywhere from three to nine months to begin to start showing results, but once you begin to see results, things will quickly begin to pick up.

The slowest part of an SEO campaign is the first few months; from there, you can expect your results to amplify. It’s important to understand that SEO is not a set-and-forget activity; it requires ongoing work and maintenance in order to stay ahead. The companies you consistently see at the top of the SERPs did not get there by chance; they did so through continual investment in their SEO strategy.

SEO vs. Google Ads – which is best? It depends on your business and your goals. If you aim to generate immediate, short-term traffic, Google Ads and PPC marketing are good choices. SEO marketing is a great choice if you want to generate long-term leads and build a brand.

If you are looking to generate both short and long-term leads, then investing in SEO and PPC concurrently offers a well-rounded strategy. On average, businesses that combine SEO with PPC advertising see 25% more clicks and 27% higher profits than those that use a single-channel approach.

Ultimately, it depends on your goals and your marketing budget.

The cost of SEO services in Darwin is influenced by the competition within your industry, the scope of work required to achieve results (including on-site, off-site, technical, and content aspects), and your specific goals. For small businesses aiming for a local SEO campaign in Darwin, the cost of SEO services will be considerably lower than that of a company seeking to target multiple locations or one that operates within a highly competitive niche.

 Some of the factors that influence the price of SEO include:

• Your competition and your industry
• The amount of new content required
• The age and history of your website
• The location/s that you are looking to target
• The quality and structure of your website
• Your goals and the keywords you wish to target

Generally, local SEO services in Darwin start at $1,400 per month (+ GST). The cost will generally be higher for large businesses in competitive niches or businesses looking to operate in multiple cities.

Costs are determined by how much time and resources are required to get you results. Following an initial consultation with our SEO experts, we’ll provide you with a customised SEO proposal that outlines costs, deliverables, and projected outcomes.