Why ranking on page 1 is essential
Believe it or not, the majority of searchers rarely make it past the first page of Google. To be exact, 92% of search traffic will stick to the first page. A mere 8% will click through past to page two or three. It’s a scary statistic that highlights alone just how critical an SEO strategy is to get your business noticed by search engine users.
Furthermore, effective SEO is 5.66 times more powerful than paid search advertising efforts. For this very reason, search engine optimisation has proven to be the most effective digital marketing strategy possible. Users trust organic search results much more than advertised shown to them by Google. Paid advertisement is all about buying your way to the top of the search results, but the reality is – organic search results are much more effectual and lucrative. Searchers are very much aware of when they are being advertised to, and would rather give their business to a search engine result that has earned a position in the SERPs.
The importance of Local SEO
Almost half of all searches will have to do with location. With so many people looking for products and services in their immediate vicinity, it makes sense to implement strategies to get your business at the front line of local search for your industry. Small businesses not implementing local search strategies will miss out on ranking for almost 50% of all Google searches. With more than 3.5 billion searches being made every day, 1.6 billion of them on Google relate to geographical location.
As a Bundaberg SEO company, our local optimisation services focus on helping small businesses to make a dent on their local market. By optimising for local search, businesses are able to uncover their most lucrative and motivated customers who are also nearby. Instant gratification means that brick and mortar style businesses are very much alive and well – 78% of local searches on mobile phones result in an offline purchase. The phrases “near me” and “buy now” relate directly to users wanting products and services in their immediate vicinity – that’s where local search comes in.
Making the most of these searches and optimising your site for local search means capitalising off a wealth of opportunity. Optimising for local search means helping nearby customers to find your business. Using proximity and optimised targeted content, local SEO Bundaberg can transform small businesses into local leaders.
The value of Google Business profiles
One of the most fundamental aspects of managing a business online is claiming and optimising your Google My Business (GMB) listing. Almost 60% of all businesses have not claimed their free GMB listing; more than half of all businesses are missing out on enormously improving their site trustworthiness and local visibility.
For those who are unaware, GMB is a free business too set by Google, working in conjunction with Google Maps and Google Search. Striving to help users find businesses, products, and services in their immediate vicinity, GMB works by using proximity and relevancy to determine who sees which listing and when.
One of the first things local customers will come across when looking for your business online is your Google My Business (GMB) listing. Users will rely on the given information to find your company location, contact details, website, social media and reviews from former customers. Consumers frequently refer to Google reviews to support their purchase decisions with a business.
As a local SEO company Bundaberg, we understand the importance of optimising for GMB first-hand. GMB optimisation for SEO Bundaberg involves keeping information up to date and precise, optimising categories and titles, and regularly modernising the listing with fresh Google Posts and photos.
Content marketing is essential
According to the latest stats, two in three SEO experts would place content production and content marketing as their most powerful SEO Bundaberg strategy. As the old saying goes – Content is king in SEO. A comprehensive content management strategy is crucial to the success of a Bundaberg SEO campaign.
Creating and strategising the content on your pages is one of the key elements of getting your site to rank well. However, the hard work does not stop once you’ve published an article or set a new page live. To stay ahead of the competition, a comprehensive local content strategy will include republishing and updating existing content.
Updating existing content with extended written content and fresh images can increase organic traffic by a ridiculous 111.3%, making it one of the most time-effective and efficient techniques to getting your content noticed.
Page titles & meta data matter
Search engines rely on page titles as one of their strongest relevancy signals. The right page title will accurately reflect what a page is about, in a short, concise and clear manner. To get the most out of your page titles, optimisation involves some keyword research and targeting to ensure your pages are ranking for the right search results.
Not only will an optimised page title impact organic search visibility, but page titles and metadata have an enormous impact on how websites display in the search engine results. While meta descriptions are not a direct ranking factor, page title optimisation and metadata optimisation is critical to getting searchers to click through to the website.
Adapting on-site elements
On-site optimisation for SEO Bundaberg refers to the process of adapting details of a website and their pages to overall search visibility. Before off-site SEO strategies can give your site authority and trust, the on-site elements of a website need to be addressed to ensure everything is picture-perfect.
Detailed and insightful pages will make your website a big player in the industry. Better content = better user experience = increased search rankings. On-site optimisation includes thorough competitors analysis, deep-diving on keyword research, and a comprehensive strategy to adapt page titles, metadata, keyword density and user experience for each page.
The value of backlinks
If you know a little about SEO, you may have heard about backlinks. Acquiring and earning a natural and meaningful backlink profile is one of the most critical steps to getting your website to rank well in search engine results. Links communicate that one website considers another website to be authoritative, trustworthy, and relevant. Search engines use these signals to determine where and how a site will present in SERPs amidst other websites.
Where link building used to be associated with spammy techniques, link building has had to adapt to Google’s sophisticated algorithm and now focuses on acquiring healthy and natural backlinks. In 2023, more than one-third of businesses allocate more than $1,000 per month towards their link building efforts. Furthermore, link building has been ranked as the most challenging and unpredictable aspects of SEO Bundaberg.
Operating as an SEO Agency Bundaberg, the services we provide rely on building links that are clean, sustainable, white-hat and will remain secure during any algorithm updates. We focus on building real and relevant connections with other websites to ensure a sustainable and natural external link profile.
How internal links help
Similarly to backlinks, internal links form a necessary and fundamental aspect of any SEO campaign. Like external links, internal links are when one page links to another; only internal links occur when the pages are within the same domain.
A link from one page to another signals to search engines which is the more valuable and important. Using internal links, webmasters have the opportunity to create a page hierarchy to determine which pages should rank before others. Not only will search engines rely on internal links for website structure, but users will also use internal linking for navigational purposes.
The latest research reveals that users who come across content on their mobiles that they are not able to browse effortlessly are likely to abandon the site altogether. More than 50% of all users would not recommend a business with a poorly designed mobile website. Managing and optimising the mobile-friendliness of your website is a critical aspect of addressing SEO.
In terms of SEO, mobile usability is more relevant than ever before. 30% of all mobile searches were made right before visiting a store. Users are relying heavily on their mobile devices to find products and services, both online and offline. If they can’t find or easily access your site from their mobile, they are less likely to interact with your business. Even if you operate from a physical storefront – mobile optimisation is crucial to allowing a vast proportion of searchers to learn more about your business.
Closing Thoughts on SEO Bundaberg
SEO is an intricate process that requires a multidisciplinary approach. Our SEO services in Bundaberg focuses on creating a sustainable search engine presence for businesses who are serious about investing in their company.
Each business and website that we work with is individual; however, the underlying principles of each campaign remains equivalent. It doesn’t matter if you’re running a product or service-based organisation. If you’re seeking a way to enhance your local or national search visibility, then Safari Digital Bundaberg is the right decision for you. We are a modest, knowledgeable team of SEO experts who are committed to helping other businesses flourish.