Award Winning SEO Services
Safari Digital is a progressive search engine optimisation company that works with businesses in Coffs Harbour to deliver exceptional organic marketing results. Over the last five years, we have been working exclusively on developing the most effective SEO strategy in Australia – and we think we have cracked it. By focussing 100% of our time, energy and resources on SEO we are able to deliver the most comprehensive SEO marketing services.
In 2023, there are too many ‘gurus’ and ‘experts’ claiming to have the secret formula for SEO success. Unlike other digital agencies, we don’t do Facebook Ads, Google Ads, or any other form of online marketing. Having a sole focus means we can spend more time mastering a single facet of online marketing. As a result, we are able to allocate all of our resources on creating an SEO strategy that no one else can match.
Just like Google’s search ranking algorithm, our approach to SEO services is constantly improving and evolving. Our services are always evolving and improving to ensure that we are delivering SEO strategies that will leave your competitors scratching their heads. As a dedicated team of SEO professionals, it is our job to understand and implement changes that benefit our client’s organic visibility.
Delivering the best Coffs Harbour SEO services means delivering a significant return on your investment (ROI). Each decision that we make for your business is about maximising your organic website traffic. We are not interested in putting you on page 1 of Google for keywords that are not going to drive your business forward. We focus on lucrative, revenue-shifting keywords that help your business to grow.
Why Choose Us for SEO in Coffs Harbour?
Safari Digital is a results-driven Coffs Harbour SEO agency leveraging a wealth of performance data, competitor research, and years of experience to create SEO campaigns that facilitate growth. In plain terms, we have been doing this for a long time, and we know how to generate organic traffic, leads, and sales for a wide range of industries with search engine optimisation.
We combine time-tested SEO strategies with cutting-edge technology and passionate SEO consultants. We don’t hide behind account managers, impossible traffic projections or theoretical improvements. We’re motivated by helping businesses reach heights that they didn’t know were possible.
Working with Safari Digital SEO means that you will gain all of the advantages of an in-house SEO consultant without, without the pitfalls and responsibility of a dedicated in-house SEO team. Safari Digital can work independently or collaboratively with your team and your business to set goals and implement organic marketing initiatives. Each step of our strategy is backed by time-tested data, sorted, and performed to benefit your business.
Our Coffs Habour SEO Strategy
We use proven SEO techniques to drive highly-motivated leads straight to your front door.
Frequently Asked Questions
How Does SEO Work?
If you’re reading this, chances are you’re a business or website who was searching for SEO Coffs Harbour. If that’s the case, you’re seeing the power of Search Engine Optimisation first hand.
If you’ve been researching search engine optimisation services for your business or website, you’ve probably read a lot of conflicting information. The truth is, there are thousands of contradictory articles about. All you really need to know is that SEO is a repeatable process that is used to send signals to search engines (such as Google and Bing) that your pages are worth showing in the Search Engine Results Pages.
Google uses a complex mathematical formula with over 200 signals to determine its ranking algorithm. As a dedicated SEO Agency, it’s our job to understand and implement the most important ranking factors so that you can out-rank and outperform your competition.
Unlike some of our competitors, we understand that what matters most to your business isn’t ranking charts or theoretical traffic. Our Coffs Harbour SEO firm is obsessed with ROI. We drive highly-relevant traffic to your website by targeting the most lucrative and profitable keywords and key phrases for your business.
Whether you want to drive local, high-converting traffic to your business with a dedicated Coffs Harbour Local SEO strategy, or you’re looking to break into the national or international market, we can build the blueprint for your success.
Why is SEO Important?
Paying for advertising is expensive. 84% of Google’s revenue in 2018 was derived from advertising. Those ads that appear in the middle of articles and scattered throughout organic search results, that’s all Google Advertising.
The scary thing is, Google Advertising (AdWords) is getting more expensive by the day. In order to reduce paid advertising and create a lasting and sustainable revenue stream for your business, you need SEO.
To get seen by potential customers, your site and its content need to be optimised so that Google can read it and visitors can enjoy it. SEO is a delicate balancing act; your website needs to appeal to Google without sacrificing the user experience.
Google doesn’t want to show just any website to its searchers, it wants to show websites that are valuable to the user. Search Engine Optimisation is about understanding how to curate information in a way that search engines can understand, and users can enjoy.
What are the key benefits of SEO Coffs Harbour?
Working with an SEO expert at Safari Digital delivers a tangible increase in search engine visibility for your business. But that’s not how we will measure the success of your SEO campaign. We stand by the belief that an increase in search engine visibility due to SEO is only beneficial when we can back it up with a measurable ROI after a set period of time.
There is a very clear difference between research phrases and buying phases when it comes to SEO. For example, take the 2 phrases: “Lounges” and “3 Seat Fabric Lounge”. The first phrase may have a much higher search volume (which looks great on paper), whereas the second phrase has a lower search volume and a much higher purchase intent. We target key phrases that put your business in front of customers right when they are ready to buy.
Do I Need SEO Services for My Business?
The truth is that your business may be a good fit for an SEO campaign, or you may be better off investing that money elsewhere.
“Should I engage an SEO Coffs Harbour Company for help?” is never a simple “yes” or “no” answer, particularly when you’re asking an SEO company. I mean, that would be like a shark telling a seal that it’s safe to get in the water – it’s not exactly the most impartial advice.
In general, around forty per cent of the businesses we consult with, we do not work with. Some of the most common reasons why a business might not be the right fit for our services include:
- Not all industries are suited to SEO services. The truth is, it does not matter that we are the best SEO Company if your product or service does not have search demand. Your product or service must have a level of search awareness before we can provide value. Some industries are better off putting their online marketing budget into Google Ads, Facebook Ads, or other digital marketing services.
- If you have a revolutionary product – the market may not be receptive to SEO marketing. To quote Henry Ford: “If I had asked people what they wanted; they would have said faster horses”. Without realising that the car was an option. If users are not aware of your product or services, then SEO may not be the right choice to promote them.
- You are not in a position to commit to an SEO campaign. SEO is a long term game. The longer you are doing it, the easier it will be to see the fruits of your toil. The cost of SEO services (when done correctly) is a considered investment. If your business is not in the right position to commit to search engine optimisation, we recommend holding off.
Why is SEO a Good Investment?
SEO is the most powerful inbound marketing strategy.
Unlike traditional advertising models which involve reaching out to customers even when they’re not interested in your products or services, SEO is an inbound marketing strategy that makes it easy for your audience to find you.
Search Engine Optimisation is customer-centric. You’re not cold calling, sending spam emails or interrupting with annoying pop-up ads, you’re appearing in front of potential customers organically in the search engine results pages.
SEO is more convenient and less intrusive for consumers. Instead of bombarding an unwilling audience with irrelevant information, you’re providing a valuable resource that is addressing their specific search query. We’ll find out what your potential customers are searching for and put your business in front of them at exactly the right time.
How Long Does SEO Last?
Unlike PPC (pay per click) and other paid advertising mediums, SEO provides a lasting digital asset for your business. Long after paid marketing campaigns have finished, SEO is working behind the scenes to deliver qualified leads to your business.
Compared to other Coffs Harbour digital marketing mediums, search engine optimisation continues to deliver a return on investment for the weeks, months and, years after your investment has finished.
Safari Digital SEO services can be tweaked and scaled as your business continues to grow. We’ll build a framework that drives your immediate business objectives and gives you the space to grow and evolve down the line.
Are you the Best Coffs Harbour SEO Agency?
We like to think so.
Think about it like this. We do not do any paid digital marketing and we have never paid for a single advertisement. Our success as a business is testament to our ability to implement SEO strategies. We gain 100% of our clients and leads by implementing the same, time-tested SEO strategies for our own business that we do for our clients.
If you found this page, you were looking for a Local SEO Coffs Harbour SEO and you found us. We implement local SEO strategies that will help you to connect with prospective clients in your area right when they are ready to make a purchase.
Google Ads or SEO – Which is Best?
If you are looking for marketing services for your business, you may be stuck between search engine optimisation SEO and google ads.
So, which one should you choose for your business?
Think about it like this. When you do SEO – you own the building. When you do Google Ads – you are renting. Search engine optimisation is a long-term solution that is designed to deliver lasting leads for your business. Unlike other PPC digital marketing services that require you to pay for each click, SEO delivers value for your business even when you are not paying for clicks.
You do not need to choose between SEO and PPC. You can run both concurrently to supercharge your online efforts.
What is Your Approach to Coffs Harbour SEO?
Our strategy for SEO has been developed and refined by working with clients in almost every industry. SEO is dynamic and we never stop learning.
We’ll do a full analysis of your website, content and current position in order to understand what is holding you back.
Once we’ve identified changes that can be made both on and off-site, we will then research keywords and key phrases which are going to drive traffic for your business. We take the time to research your competitors and implement strategies to help you outrank them for their most lucrative keywords.
Once we have all of the information we need, we then curate and create content to improve your search engine visibility and user experience.
When we have completed onsite optimisation, we will then begin link building for your website. Link building or ‘backlinks’ are an ongoing element of SEO services. We practice safe, progressive link-building strategies that will build your websites trust and authority.
How Do I Get Started?
When it comes to SEO in Coffs Harbour, we are different. We do not work with everyone. It may not be the best business decision for us, but it is our clients’ best decision. By carefully selecting who we work with, it enables us to maintain our services’ high quality.
Ready to discover what our SEO Services can do for your business? Simply use the contact form below or the contact page on our website to arrange a follow up with an SEO Consultant from Safari Digital.
Please allow up to 48 hours for us to get back to you. We’ll respond to your email with some complementary questions about your business and then provide you with a FREE SEO Analysis.
Our Blueprint for SEO Coffs Harbour
92% of search traffic goes to the first page results of Google
If you ever want to hide a secret – hide it on page two of Google. The majority of Google searchers will not make it past the first page of search engine results. A scary statistic that keeps weary marketers up at night – the numbers don’t lie. If anything, it highlights just how vital an SEO strategy is for the success of your business. The reality is, if your website is on page two or three of Google, the chances of your target market finding your website organically are extremely low.
Why SEO is So Important
If that last one didn’t convince you that SEO Coffs Harbour works, this one will. The latest research reveals that SEO strategies are 5.66 times more effective than paid search marketing. For this very reason, SEO is the single most powerful and effective digital marketing strategy that you can implement today.
When comparing SEO to paid search advertising, the proof is in the pudding. Users are more aware than ever before; easily distinguishing paid results amidst organic search results. There is a sense that businesses can buy their way to the top of the search results; however, users are much more trusting of websites that have forged their way to the top.
Mobile SEO Matters
As of 2023, mobile search is the most common means for users to interact with Google (and the internet as a whole). Google’s latest research suggests that users who are not able to read or browse content effortlessly on their mobile device are likely to quit the site altogether. Furthermore, more than half of all users would not recommend a business with a poorly designed mobile website to others.
Mobile search is more important than ever, which means that your site needs to be intuitive, easy to use, and above all, provide a seamless mobile experience for users.
Backlinks + Link Building
As an SEO Coffs Harbour company, one of the most critical aspects of any comprehensive campaign is acquiring and earning meaningful backlinks. When one website links to another, they are communicating that they consider the site to be relevant, trustworthy, and insightful. While we can’t be 100% sure, research into Google’s ranking algorithm suggests that backlinks account for about 50% of where a website will rank in Google search results.
In 2023, backlink building is especially challenging. At the time of writing,
34% of companies are allocating > $1,000 per month to their link building efforts. Where previously, backlink building focused on acquiring high quantities of links with little regard to quality, today’s link building techniques are much more sophisticated and centre on building meaningful connections.
Our SEO services concentrate on building clean, sustainable, and relevant links that will remain safe and clean throughout Google’s future algorithm updates. That means developing a trustworthy, authoritative, and relevant connections with other websites to create a sustainable and natural backlinking profile.
On-Site SEO
As an SEO Agency Coffs Harbour, our on-page optimisation involves optimising elements of a website and their pages to improve local organic rankings. Before we can start looking at how we can start looking at off-page optimisation to get you to rank in local search, we need first to address all of the on-page elements that are relevant to SEO.
Detailed and insightful local landing pages will make your business a leader – not a follower. On-page SEO will include competitor analysis, keyword research, and local strategic intent to get your pages noticed in local search. On-page content optimisation will address page titles, meta descriptions, keyword usage, and ways to enhance user experience.
Technical SEO Factors
Various technical SEO elements can substantially influence how your website performs in search engine results. A fundamental step in any effective SEO campaign is identifying, solving and rectifying any on-site technical SEO problems. Some of the most common technical SEO factors that we evaluate on each website include, but are not limited to:
• Website crawlability
• Broken pages
• Sitemap
• Website speed and page load time
• Broken backlinks
• Hosting suitability
• Duplicate content issues (on-site + competitors)
• HTTPS status and SSL security layer
• Robots.txt file settings
• Broken internal links
• Structured data (schema mark-up)
However, these are just a few of the preliminary technical SEO aspects that we address. Generally speaking, these outstanding technical issues are fixed within the first month of an SEO campaign. It can take a couple more months to correct all technical issues that are hindering a website in exceptional circumstances.
Ongoing Content Creation
According to the latest search research, almost 60% of SEO professionals rank content creation and content marketing as the most effective way to drive the best results in SEO Coffs Harbour efforts. Content is still king in SEO, and a content strategy is crucial to the success of an SEO campaign.
The hard work does not stop at content creation. Once you’ve published new content, a comprehensive local content strategy will include republishing and updating existing content. A tremendously time-effective SEO strategy for increasing organic reach, updating current content with fresh images and copywriting can boost organic traffic by 111.3%.
Internal Links
Links are a fundamental component of SEO Coffs Harbour strategies. But did you know that internal links play an essential role in improving local search visibility?
Internal links are links that go from one page on a domain to another page on the same domain. In essence, linking from one page on your website to another will signal to search engines which one is the more important. Internal links connect your content and give Google an idea of the structure of your website. Establishing a hierarchy on your site, as the webmaster, you have the power to provide the most important pages and posts more link value than other, less valuable pages.
Google My Business
More than 75% of users searching online will visit a physical store to make a purchase within 8km of where they made the search. Regardless of the style of business you run, honing in on local search is a huge part of gaining visibility – which is where Google My Business comes in.
Your Google My Business (GMB) listing is one of the first things customers will come across when looking for your business online. Verifying and managing your GMB profile is one of the imperative elements of maintaining a local business online. Both search engines and users rely heavily on GMB information to determine what your business is about, where it is located, and what it offers.
56% of businesses are yet to claim their free GMB listing. Businesses who have failed to claim or optimised their free listing will miss out on one of the most fundamental aspects of connecting with local customers. Setting up and optimising for GMB can also go a long way in building trust with Google and potential customers. Our SEO services Coffs Harbour include updating information, optimising categories and titles, and regularly adding to the profile with Google Posts and photos.
Local SEO
Almost half of all Google searches are to do with location and proximity. Local SEO Coffs Harbour is one of the most undervalued and highly effective marketing strategies that can transform small businesses into local leaders.
With more than 3.5 billion searches being received by Google every day, that’s a ridiculous 1.6 billion of them that are related to location. Small and medium businesses not employing basic local SEO strategies will miss out on visibility for almost half of all Google searches.
Furthermore, 78% of local searches on mobile are resulting in an offline transaction. Instant gratification means that brick and mortar businesses are still thriving. Even for businesses that operate primarily offline and in physical stores, it is now essential to have a local SEO strategy implemented that exposes your business to potential customers online.
Get Started
Don’t settle for page two rankings. Get your business noticed and connect with your most lucrative and motivated customers – work with a trusted local SEO Agency that can uncover your opportunities for growth.
Working with Safari Digital means working with a Coffs Harbour SEO Agency that believes in helping other businesses reach their full potential. We’re not a bunch of salesman waiting for the clock to tick over to 5 pm. We’re committed to supporting local businesses, and we’re passionate about proving the power of an effective SEO service.
Call us on (02) 8006 9002 or use the contact form below to talk to one of the Safari Digital SEO professionals today.
Get in Touch
What are you waiting for? Our team is ready to work with you to create a custom SEO strategy that will inundate your business with high-converting leads.
