How our strategic traffic acquisition techniques get businesses ahead of the competition.
92% of search traffic goes to the first page results of Google
If you ever want to hide a secret – hide it on page two of Google. The majority of Google searchers will not make it past the first page of search engine results. A scary statistic that keeps weary marketers up at night – the numbers don’t lie. If anything, it highlights just how vital an SEO strategy is for the success of your business. The reality is, if your website is on page two or three of Google, the chances of your target market finding your website organically are extremely low.
The Power of SEO
If that last one didn’t convince you that SEO Coffs Harbour works, this one will. The latest research reveals that SEO strategies are 5.66 times more effective than paid search marketing. For this very reason, SEO is the single most powerful and effective digital marketing strategy that you can implement today.
When comparing SEO to paid search advertising, the proof is in the pudding. Users are more aware than ever before; easily distinguishing paid results amidst organic search results. There is a sense that businesses can buy their way to the top of the search results; however, users are much more trusting of websites that have earnt their way up.
Mobile SEO Matters
As of 2020, mobile search is the most common means for users to interact with Google (and the internet as a whole). Google’s latest research suggests that users who are not able to read or browse content effortlessly on their mobile device are likely to quit the site altogether. Furthermore, more than half of all users would not recommend a business with a poorly designed mobile website to others.
Mobile search is more important than ever, which means that your site needs to be intuitive, easy to use, and above all, provide a seamless mobile experience for users.
Backlinks Lay the Foundation for Your Visibility
As an SEO Coffs Harbour company, one of the most critical aspects of any comprehensive campaign is acquiring and earning meaningful backlinks. When one website links to another, they are communicating that they consider the site to be relevant, trustworthy, and insightful. While we can’t be 100% sure, research into Google’s ranking algorithm suggests that backlinks account for about 50% of where a website will rank in Google search results.
In 2020, backlink building is especially challenging. At the time of writing,
34% of companies are allocating > $1,000 per month to their link building efforts. Where previously, backlink building focused on acquiring high quantities of links with little regard to quality, today’s link building techniques are much more sophisticated and centre on building meaningful connections.
Our SEO Coffs Harbour services concentrate on building clean, sustainable, and relevant links that will remain safe and clean throughout Google’s future algorithm updates. That means developing a trustworthy, authoritative, and relevant connections with other websites to create a sustainable and natural backlinking profile.
Addressing On-Site SEO
As an SEO Agency Coffs Harbour, our on-page optimisation involves optimising elements of a website and their pages to improve local organic rankings. Before we can start looking at how we can start looking at off-page optimisation to get you to rank in local search, we need first to address all of the on-page elements that are relevant to SEO.
Detailed and insightful local landing pages will make your business a leader – not a follower. On-page SEO will include competitor analysis, keyword research, and local strategic intent to get your pages noticed in local search. On-page content optimisation will address page titles, meta descriptions, keyword usage, and ways to enhance user experience.
Various technical SEO elements can substantially influence how your website performs in search engine results. A fundamental step in any effective SEO campaign is identifying, solving and rectifying any on-site technical SEO problems. Some of the most common technical SEO factors that we evaluate on each website include, but are not limited to:
• Website crawlability
• Broken pages
• Website speed and page load time
• Broken backlinks
• Hosting suitability
• Duplicate content issues (on-site + competitors)
• HTTPS status and SSL security layer
• Robots.txt file settings
• Broken internal links
• Structured data (schema mark-up)
However, these are just a few of the preliminary technical SEO aspects that we address. Generally speaking, these outstanding technical issues are fixed within the first month of an SEO campaign. It can take a couple more months to correct all technical issues that are hindering a website in exceptional circumstances.
Content Marketing Matters
According to the latest search research, almost 60% of SEO professionals rank content creation and content marketing as the most effective way to drive the best results in SEO Coffs Harbour efforts. Content is still king in SEO, and a content strategy is crucial to the success of an SEO Coffs Harbour campaign.
The hard work does not stop at content creation. Once you’ve published new content, a comprehensive local content strategy will include republishing and updating existing content. A tremendously time-effective SEO strategy for increasing organic reach, updating current content with fresh images and copywriting can boost organic traffic by 111.3%.
Internal Linking Structure
Links are a fundamental component of SEO Coffs Harbour strategies. But did you know that internal links play an essential role in improving local search visibility?
Internal links are links that go from one page on a domain to another page on the same domain. In essence, linking from one page on your website to another will signal to search engines which one is the more important. Internal links connect your content and give Google an idea of the structure of your website. Establishing a hierarchy on your site, as the webmaster, you have the power to provide the most important pages and posts more link value than other, less valuable pages.
Google My Business for Trust & Local Customers
More than 75% of users searching online will visit a physical store to make a purchase within 8km of where they made the search. Regardless of the style of business you run, honing in on local search is a huge part of gaining visibility – which is where Google My Business comes in.
Your Google My Business (GMB) listing is one of the first things customers will come across when looking for your business online. Verifying and managing your GMB profile is one of the imperative elements of maintaining a local business online. Both search engines and users rely heavily on GMB information to determine what your business is about, where it is located, and what it offers.
56% of businesses are yet to claim their free GMB listing. Businesses who have failed to claim or optimised their free listing will miss out on one of the most fundamental aspects of connecting with local customers. Setting up and optimising for GMB can also go a long way in building trust with Google and potential customers. Our SEO services Coffs Harbour include updating information, optimising categories and titles, and regularly adding to the profile with Google Posts and photos.
Connecting With Local Customers
Almost half of all Google searches are to do with location and proximity. Local SEO Coffs Harbour is one of the most undervalued and highly effective marketing strategies that can transform small businesses into local leaders.
With more than 3.5 billion searches being received by Google every day, that’s a ridiculous 1.6 billion of them that are related to location. Small and medium businesses not employing basic local SEO strategies will miss out on visibility for almost half of all Google searches.
Furthermore, 78% of local searches on mobile are resulting in an offline transaction. Instant gratification means that brick and mortar businesses are still thriving. Even for businesses that operate primarily offline and in physical stores, it is now essential to have a local SEO strategy implemented that exposes your business to potential customers online.
Final Thoughts on SEO Coffs Harbour
Don’t settle for page two rankings. Get your business noticed and connect with your most lucrative and motivated customers – work with a trusted Coffs Harbour Agency that can uncover your opportunities for growth.
Working with Safari Digital means working with a Coffs Harbour SEO Agency that believes in helping other businesses reach their full potential. We’re not a bunch of salesman waiting for the clock to tick over to 5 pm. We’re committed to supporting local businesses, and we’re passionate about proving the power of an effective SEO service.
Call us on (02) 8006 9002 or use the contact form below to talk to one of the Safari Digital SEO professionals today.