Don’t Hide Away on Page 3 of Google
If your page is ranking on page two, three, or four of Google, users are not going to find it. The latest research reveals that 92% of people online click on a result on the first page of Google. The majority of search traffic will not go further than that first page; if you’re not ranking well in search engine results, your chances of being found in organic search are remarkably low.
Furthermore, implementing SEO has been proven to be 5.66 times more effective than paid search advertising. Users are much more assured with organic search results than they are of paid results, and will generally choose to take their business to a site that has earnt its way to the top of SERPs.
Search engine optimisation is the most effective and powerful digital marketing strategy in 2020.
Have You Set Up Your Google My Business?
Google My Business (GMB) is a free tool that works in conjunction with Google Search and Google Maps. A significant component of how your business presents and is perceived online, setting up and managing your GMB listing is one of the most critical aspects of SEO. In 2020, more than half of all businesses have still not claimed their GMB listing, missing out on enormous opportunities for local visibility and connecting with customers.
GMB operates by correlating local customers to businesses and services in their immediate vicinity. Users rely on GMB data to find the business location, contact details, website and reports from previous customers. Not having your GMB information easily accessible can significantly decrease the sincerity of your brand.
76% of users who made a search online visited a store within 8km of where they searched. Having your GMB set up with accurate information at the right time can go a long way in connecting your business with motivated customers in Parramatta.
Local SEO Parramatta Drives Local Leads
As an SEO agency Parramatta, we specialise in supporting local businesses make a dent on their local market. Our local SEO operates much like general SEO services Parramatta; only we serve to work with the customers and searches that are relevant to the business’ local area.
In recent times, the number of people using “buy now” or “near me” to find local products, services or businesses has increased by a ridiculous 500%. If you want to find the most motivated customers, small businesses offering products and services need to start optimising for these searches.
Nearly half of all Google searches are related to location. With more than 3.5 billion searches being conducted every day, that’s a tremendous 1.6 billion that includes a local purpose. Small to medium-sized businesses not applying basic local SEO will miss out on ranking for almost half of all Google searches relevant to their area.
Backlink Building for Authority
Backlinks are an indispensable component of search engine optimisation.
Links provide search engines with information about authority, trustworthiness, and relevancy. Almost like a vote of confidence in another website, backlinks can provide brand awareness, referral traffic, and an increase in site visibility.
Previously, it didn’t necessarily matter where links were coming from. Before the Google Penguin update, link building techniques were very spammy, low quality, and focused on high volumes of links, with little regard to the quality. Today, however, link building strategies must be much more sophisticated.
65% of marketers agree that link building strategies are the most challenging component of search marketing in 2020. As Google becomes more sophisticated in understanding the source of links, and how much value to place on them, the nature of link building continues to change.
Today, SEOs need to make sure that they are developing safe, long-term links that will remain secure and unaffected throughout any of Google’s future updates.
The latest studies suggest that companies are now contributing more than $1,000 each month on link building efforts to boost and maintain their position in the search engine results. With more people becoming aware of SEO, high-ranking businesses are putting in more effort to defend their positions by focusing on authority and high-quality link acquisition.
Enhanced Mobile Usability
As an SEO company Parramatta, we prioritise the aspects of SEO Parramatta that we deem to be the most user-centric. According to Google, users who are not able to read or browse content effortlessly on their mobile phones are likely to abandon and give up on the site altogether. Furthermore, more than 50% of users would not further recommend a business with a poorly structured mobile website. If you’re not optimising your content and website for mobile, your business will only suffer.
Optimising On-Site Elements
Did you know that the average page one result in Google’s SERPs includes 1,890 words of content? One that keeps content marketers up at night; this statistic indeed proves how vital content optimisation is to online marketing efforts. Comprehensive and insightful pages will position your company as a firm industry leader – not a follower. Not every page needs to be lengthy – competitor research will serve to reveal which sections of a site need more content to outrank others in Google.
Our on-site optimisation includes the improvement of page titles, meta descriptions, H1 and H2 tags, and optimising of user experience. By first adapting all of the on-page elements of a website, you can be sure all of the off-site strategies are going to be put to good use.
Content Marketing For SEO
Despite what other “gurus” try to tell you, content is still king in SEO. The latest stats reveal that 57% of SEO Parramatta experts agree that high-quality content is the top way to increase search marketing efforts. The same research infers that social media marketing and backlinks rank as the second and third most effective ways to increase organic traffic rates in 2020.
Furthermore, renewing your existing content with fresh images and new material can increase organic traffic by a crazy 111.3%. Yes, you read that right – the content production doesn’t stop once you hit publish. When engaging with a Parramatta SEO company, you can rely on SEO-centric content marketers to ensure you are getting the most out of your content. Updating and renewing existing content is one of the most effective and efficient SEO tactics to increase and extend organic reach.
Structuring with Internal Links
Much like backlinks, internal links communicate signals of relevancy and authority to search engines. Internal links are those that link from one page to another, within the same website. When you link internally, this lets search engines know which page is the parent page and will contain the most relevant and worthy content. As a Parramatta SEO agency, we use internal links to connect your content and establish a page hierarchy, giving both Google and users an idea of the website structure and navigational paths.
SEO Parramatta Delivers Lasting Leads
Our SEO Services in Parramatta focus on getting your website to rank in the right places, for the most relevant keywords, to attract the most lucrative and motivated customers. While it’s nice to outrank your competitors, it’s even better to uncover your most productive opportunities.
Whether you’re a service-based, product-based or run a brick and mortar operation; at Safari Digital, our primary purpose for SEO remains the identical. We aim to improve the visibility of Parramatta-based businesses significantly, accelerating the quantity and quality of leads that they receive online. Keywords and rankings are not our measures of success – Our success is measured by your bottom line.