The latest data shows that a staggering 97% of locals will use search engines at least once per week to look for goods and services online. If your business is not on page one of the search engines, then you are missing out on valuable, free Google traffic.

The latest independent study shows that organic SEO marketing returns a +275% ROI vs. social media traffic which returns a negative ROI in most campaigns. That means for each dollar that you put into SEO, you can expect to receive more than $2 back, as opposed to social media which typically runs at a loss.

The goal of each Frankston SEO campaign that we undertake is to deliver a significant return on investment. The secondary goal of an SEO campaign is to build brand awareness so that users associate your brand with the products or services that you offer.

If you’re reading this, chances are you’re a business or website who was searching for an SEO Company in Frankston. If that’s the case, you’re seeing the power of Search Engine Optimisation first hand.

If you’ve been researching Frankston search engine optimisation services for your business or website, you’ve probably read a lot of conflicting information. So, let’s cut the rubbish and get to the point. All you really need to know is that SEO is a repeatable process that is used to send signals to search engines (such as Google and Bing) that your pages are worth showing in the Search Engine Results Pages.

Google uses a complex mathematical formula with over 200 signals to determine its ranking algorithm. As a dedicated Frankston SEO company, it’s our job to understand and implement the most important ranking factors so that you can out-rank and outperform your competition.

Unlike some of our competitors, we understand that what matters most to your business isn’t ranking charts or theoretical traffic. Our Frankston SEO firm is obsessed with ROI. We drive highly-relevant traffic to your website by targeting the most lucrative and profitable keywords and key phrases for your business.

SEO is a highly-effective inbound marketing strategy.

Unlike traditional advertising models which involve reaching out to customers even when they’re not interested in your products or services, SEO is an inbound marketing strategy that makes it easy for your audience to find you.

Search Engine Optimisation is customer-centric. You’re not cold calling or aimlessly sending emails to generate leads, you’re appearing in front of potential customers organically in the search engine results pages.

SEO marketing is more convenient and less intrusive to your potential consumers. Instead of bombarding an unwilling audience with irrelevant information, you’re providing a valuable resource that is addressing their specific search query. We’ll find out what your potential customers are searching for and put your business in front of them at exactly the right time.

Paying for Google and Facebook advertising is expensive. Did you know that more than 84% of Google’s revenue in 2018 was derived from advertising revenue? Those ads that appear in the middle of articles and scattered throughout organic search results, that’s all Google Advertising.

The scary thing is, Google Advertising (AdWords) is getting more expensive by the day. In order to reduce paid advertising and create a lasting and sustainable revenue stream for your business, you need to invest in SEO.

To get seen by potential customers, your site and its content need to be optimised so that Google can read (and rank) it to appear in front of potential customers. SEO is a delicate balancing act; your website needs to appeal to Google without sacrificing the user experience.

Google doesn’t want to show just any website to its users, it wants to show websites that deliver real value. SEO is about understanding how to curate information in a way that search engines can understand, and users can enjoy.

We are committed to delivering a tangible increase in search engine visibility for your business. But that’s not how we will measure the success of your SEO campaign. We stand by the belief that an increase in search engine visibility due to SEO is only beneficial when we can back it up with a measurable ROI after a set period of time.

There is a very clear difference between research phrases and buying phases when it comes to SEO. For example, take the 2 phrases: “Lounges” and “3 Seat Fabric Lounge in Frankston”. The first phrase may have a much higher search volume (which looks great on paper), whereas the second phrase has a lower search volume and a much higher purchase intent. We target key phrases that put your business in front of customers right when they are ready to buy. We don’t care about impressions or search volume – we care about traffic that is going to drive your business forward.

Unlike PPC (pay per click) and other paid advertising mediums, SEO provides a lasting digital asset for your business. Long after paid marketing campaigns have finished, SEO is working behind the scenes to deliver qualified leads to your business.

Compared to other digital marketing channels, search engine optimisation continues to deliver a return on investment for the weeks, months and, years after your investment has finished.

Safari Digital SEO services can be tweaked and scaled as your business continues to grow. We’ll build a framework that drives your immediate business objectives and gives you the space to grow and evolve down the line.

Whether you want to drive local, high-converting traffic to your business with a dedicated Frankston Local SEO strategy, or you’re looking to break into the national or international market, we can build the blueprint for your long term SEO success.

Our search engine optimisaton strategies have been developed and refined by working with clients in a wide range of industries. SEO is dynamic and we never stop learning.

We’ll conduct a full analysis of your website, content and current position in order to understand what is holding you back.

Once we’ve identified changes that can be made both on and off-site, we will then research keywords and key phrases which are going to drive traffic for your business. We take the time to research your competitors and implement strategies to help you outrank them for their most lucrative keywords.

Once we have all of the information we need, we then curate and create content to improve your search engine visibility and user experience.

When we have completed onsite optimisation, we will then begin link building for your website. Link building or ‘backlinks’ are an ongoing element of SEO services. We practice safe, progressive link-building strategies that will build your websites trust and authority.

Safari Digital is an ROI driven SEO company Frankston that utilises a wealth of performance data, competitor research, and years of experience to create SEO strategies that facilitate growth and put your business at the top of the search engine results. In simple terms, we’ve been doing this for a long time, and we know how to generate organic traffic, leads, and sales for your business with search engine optimisation.

We combine proven methodology with cutting-edge technology and passionate Frankston SEO consultants. We don’t hide behind account managers, exaggerated traffic projections or theoretical improvements. We deal in facts, figures, and ROI. We’re motivated by helping businesses reach heights that they didn’t know were possible.

Working with Safari Digital SEO Agency means you’ll gain all of the benefits of an in-house SEO consultant without, without the pitfalls and responsibility of a dedicated in-house SEO team. We’ll work side by side with your business to deliver results that propel your business in the right direction. Each step of our strategy is backed by time-tested data, sorted, and implemented to benefit your business.

A 2017 report by SEO Moz found that keyword usage was the most important on-site SEO ranking factor that is used to determine where your website will appear in the search results. That means conducting and implementing keyword research across the relevant landing pages is going to considerably impact where your website will appear on Google.

Understanding keyword trends, keyword difficulty, keyword intent, and conducting a comprehensive competitor keyword analysis is all part of our SEO services. When you team up with Safari Digital Frankston, you’ll be working with an SEO Company in Frankston who understands how content can be used to drive your business goals.

If there’s one thing that you need to know about the SEO landscape is that it’s that it is completely dynamic. Nothing is ever quite where you left it, and as a result, you need to stay ahead of the latest search trends in order to stay ahead of the competition. SEO is constantly evolving, as a dedicated SEO Services Frankston Provider, it’s our job to stay ahead of the latest algorithm changes that can impact how content is ranked in Google and other search engines.

Working with a local SEO company means that you can connect for face-to-face catchups and have the benefit of working in the same time-zone. While a local SEO company or digital marketing company can be more expensive than outsourcing your social media marketing, Google Ads, digital marketing, and SEO marketing efforts overseas, it also means that you will work with someone that understands the SEO industry in Australia.

The truth is most of our SEO clients have gone down the road of a cheap overseas “SEO Expert” at some point with their own business. We get the appeal; local SEO companies just can’t match those rock-bottom prices. However, when it comes to good SEO, you need to be looking at a company that gets results – not one that makes empty promises about your search engine rankings. Gaining quality traffic means working with local businesses that understand SEO and the local business landscape in Australia.

The truth is, there are hundreds (even thousands) of local and international business all competing for that number one ranking on Google for the keywords as your business. There is a good chance that the pages that you see on page 1 of Google for your relevant search terms come from businesses who have partnered with a reputable SEO company in Frankston at some point.

Don’t be put off. Just because you commence your SEO campaign later than your competitors doesn’t mean that you can’t catch up to them. Google is constantly scanning pages and updating the way that they rank content to better serve their users. Google gives little predilection to websites simply because they have been at the top of the search engine results pages for weeks or months.

Google chooses to display pages that it best going to serve their customers, therefore if you want to get ahead of your competitors you need to create a website which is more relevant than your competitors.

Both SEO and PPC channels like Google Ads are effective ways to market your business.

If you are looking for a way to expand your organic visibility in Frankston, partnering with a specialised SEO Agency like Safari Digital is a great way to get your business moving in the right direction.

Unlike PPC marketing strategies through AdWords or Facebook, the results gained through collaborating with an SEO Frankston Expert can benefit your business for years to come. Long after your paid marketing campaigns have stopped running, SEO will continue to be effective for your business to ensure new possibilities and customers.

Because appearing for the right search terms in Google is the smartest way to drive qualified and motivated leads to your business.

How many times have you received annoying pop-up ads or banner ads when you have been scrolling through a website? The biggest point of difference between traditional marketing and SEO is that search engine optimisation is highly targeted. You are catching the customer at the precise moment that they’re seeking for your product or service which means that the conversion rate and traffic value is much higher.

We use White Hat SEO Strategies to improve search visibility in a natural and scalable way. Frankston is a competitive market, to combat this, we implement measurable and scalable SEO solutions that drive high-quality traffic for your business.

Unlike other SEO companies in Frankston, we don’t take pride in simply getting random keywords to page 1 of Google, we want to get your business to page 1 for keywords that are genuinely going to help you grow your business.

No, sorry.

We are a dedicated SEO company working with small to large business to achieve better organic marketing strategies. That means that we spend all of our time keeping up to date with the latest changes and trends in SEO.

As a result, we’re able to analyse your competition and understand what needs to be done to stay ahead and put your business in front of more customers.