By now, we all know that SEO is a highly effective method for driving traffic to your website and increase the quality of leads that you are getting. By collaborating with Safari Digital for your SEO in Frankston you will attract relevant, high-converting visitors who are genuinely interested in your product and services. We do the heavy lifting to find out exactly what your customers are searching for when they are ready to make a purchase. In doing so, we can put your business in front of them at just the right moment.
We want to ensure your success in the search engine results pages long after you have finished working with us. We will create a blueprint for your online success by implementing an onsite SEO structure that can continue to scale as your business grows. We’re completely transparent with everything we do. Our aim is to empower you with the tools that you need to succeed.
On Page SEO
On-Page SEO involves optimising elements of your website in order to improve your organic search visibility. In the simplest terms, onsite SEO is a process that involves fine-tuning different characteristics of your website so that search engines can easily crawl and interpret the content and information structure. As an SEO Agency Frankston, it’s our job to produce content that allows search bots to crawl and understand your website. At the same time, it’s important to create content that users genuinely want to read. There is no point creating SEO rich content that is easy for search bots to crawl but intolerable for users to read.
Before we look at how we can improve your search engine presence off the page, we begin by implementing the on-site content that will form the foundation of your search engine optimisation campaign.
It goes without saying that written content plays a critical role in how your website ranks. A study conducted in 2016 by Backlinkio uncovered that the average page one result on Google is 1890 words in length. For websites with dozens, hundreds, or even thousands of Landing Pages, it may seem like a daunting prospect creating so much content. As Frankston SEO specialists, we understand how to get the most out of your content. We’ll work with your business to create transferrable content that can be used across multiple landing pages without losing ranking (or not being indexed at all) because of duplicate content.
Title Tags are one of the strongest relevancy signals for search engines. The title tag should give an accurate, keyword specific summation of what users can expect to find on the page. In addition to being one of the most important on-site ranking factors, page titles also affect what your page looks like in the search engine results pages which can dramatically impact click-through rate (CTR) and conversion rate.
Contrary to popular belief meta descriptions actually do not play any role in the search engine ranking algorithm. Google revealed way back in 2009 that Meta descriptions are not actually part of their ranking algorithm and that has not changed since.
With that being said, just because meta descriptions don’t directly impact where your pages appear in the search engine results does not mean they aren’t important. Creating an engaging meta description is essential for improving the click-through rate for your website. We’ve teamed up with Frankston businesses in the past who have seen a dramatic increase in click-through rate just like tweaking them meta descriptions.
Local SEO Strategy
You don’t have to rank for the highest volume search terms in order to achieve lots of meaningful traffic for your website. A lot of the big players in your niche will focus on national keywords which do not convert anywhere near as well as local highly targeted keywords. for instance, the page that you are on at the moment has been created for the search term SEO Frankston, rather than targeting SEO Australia which has a much higher search volume. The reason for this is that SEO Frankston has a much higher conversion rate then broad term phrases related to the topic of search engine optimisation. By using your city name and the names of your serviced areas in your content you can dramatically improve your local visibility and drive highly motivated customers to your store. Just because you don’t have a physical location doesn’t mean that the principles of local SEO are not relevant to you.
A lot can be derived from the name itself, off-site SEO or off page SEO as it is sometimes referred to refers to the external factors that affect your search engine visibility. Google uses more than 200 factors to determine its search engine ranking algorithm, optimising your website for off-site SEO involves creating a profile for your website that improves its popularity, trustworthiness, and relevance. Think of onsite SEO as a vote of confidence from other web users.
Google My Business Optimisation
Have you set up your Google my business account yet? Google My Business lets you claim your business listing and control how it appears on Google. In essence, Google my business is the most popular crowdsourced review platform on the internet. Google uses its reach and popularity to take over from where sites like TripAdvisor and Yelp left off. Keeping your Google my business listing up-to-date is a key aspect of controlling your local visibility and your local SEO efforts. Businesses which are active and trustworthy have a much higher click through rate and will benefit from increased local visibility. Think of Google my business as the most powerful citation that you can get.
Local Citations for Your Business
Contrary to what some SEO professionals may say, business citations still play an important role in exposing your business to new customers and giving your website a strong link diversity. Gaining business citations isn’t about submitting your business to as many directories as we can find. As a dedicated SEO Company in Frankston, we know which directories are going to be beneficial for your website depending on your product or service offering. We don’t randomly add your business to every directory we can find, we focus on ones which are going to improve your reputation and search visibility.
White Hat Link Building
Creating high-quality links for your website is the final stage of every SEO campaign that we undertake. We collaborate with web masters and bloggers in your industry to create premium-quality guest posts that give you highly relevant backlinks that will supercharge your SEO efforts. Our premium link building service takes care of everything from writing the post and reaching out to bloggers, to ensure that a link is placed back to your website and indexed. Creating high-quality backlinks for your website is not a one-time thing. It’s important to maintain this process over a period of months in order to maintain and natural link profile for your website.
Call us today on (02) 8006 9002 or head to the contact page to arrange your consultation with an SEO professional.