SEO is the most effective way to dramatically increase the traffic to your website, improve the quality of leads, and take your business to the next level of success. Working with Safari Digital for your SEO services on the Sunshine Coast, you will experience lucrative customers who are genuinely seeking your business offerings. As a Sunshine Coast SEO company, we’ll put in all the leg work to uncover where your leads are hiding before putting your content in front of them at just the right time.
What Search Engine Optimisation Can Do
92% of traffic goes to the results on the first page of Google. It’s a scary thought but highlights just how vital an SEO strategy is for the success of your business. More than 9 out of 10 users will select a result from the first page of Google. If you’re on page 2 or 3 of Google, your chances of being found are meagre.
SEO is 5.66 times more effective than paid search advertising. Search engine optimisation is still considered to be the most effective digital marketing strategy for this reason. Users are more trusting or search results than they are of advertisements shown to them by Google. There is a sense that companies can buy their way to the top of the search results, but the ones that are worthy of your business are those that can earn their way to the top. In 2020, users are also more in tune with which results are ‘paid’ and which are organic.
On-Site SEO Will Enhance Visibility
On-site SEO refers to onsite activities that are designed to improve organic search rankings. Onsite SEO is the first step in any successful SEO campaigns. There are countless SEO agencies that will harp on about the importance of backlinks in an SEO campaign. Yes, backlinks are essential, however, without the proper onsite architecture in place, you have no chance of ranking for your desired search terms.
As your SEO partner, we are responsible for developing optimised copywriting for each website that improves the crawling and indexing experience for search engines. At the same time, we need to create content that is engaging, central to the user, and genuinely insightful. There’s nothing worse than over-optimised content that is designed with search engines in mind and impossible for users to read.
On-site SEO is one of the first things we delve into beginning an SEO Sunshine Coast campaign. Before we can address any off-site elements of SEO, we first need to start with all of the on-site features that can be adapted for organic search optimisation.
Off-Site SEO Builds Trust & Authority
Off-site SEO refers to all of the external elements that can impact search engine visibility. Over 200 different factors determine Google’s algorithm; off-site SEO addresses the factors that enhance a site’s relevancy, authority, trustworthiness, and credibility.
Page titles are one of the most potent relevancy signals for search engines to use. Page titles are used to describe the purpose of a page to both search engines and users. Search engines rely on page titles to determine what a page is about – it is critical to portray page titles clearly and accurately. Not only are title tags one of the most valuable on-site ranking factors, but the title will also affect how a page presents in the search engine results, much like meta descriptions.
Meta descriptions are NOT ranking factors. Google verified back in 2009 that they do not use meta descriptions in their search ranking algorithm, and the fact remains. However, just because metadata does not directly influence visibility does not mean they should be overlooked. Meta descriptions are the first thing users will see in search results for a website. Producing appealing and compelling descriptions that have users wanting to learn and read more can drastically improve the click-through-rate of a website.
Building a Backlink Profile
Gaining and securing relevant and reliable backlinks is an integral part of any complete SEO campaign. Links indicate to search engines that one website considers another website to be credible, authoritative, and provide insightful and useful learnings. External links coming from relevant and high authority sites can also render elevated brand awareness, referral traffic, and direct improvements to the visibility of a business online.
Today, more than one-third of businesses allocate at least $1,000 a month towards link building practices. While previously, backlink building focused on acquiring high volumes of links with no regard to where they came from, today’s link building techniques are much more advanced. In fact, link building has been deemed the most challenging and inconstant aspects of SEO in 2020.
Our SEO services Sunshine Coast focus on gaining backlinks that are clean, sustainable, relevant and will remain secure and unaltered through any future algorithm updates. We are committed to making solid, natural, and reliable connections with other sites and businesses to create sustainable backlinking practices.
Content Search Marketing
It should come as no surprise to learn that the content you produce plays a pivotal role in how your website displays in search engine results. Content is king in SEO. For search marketing, the quantity and quality of the content you publish is critical to its performance. In 2016, Backlinkio conducted a study that discovered the average page one listing on Google to be 1,890 words in length. Websites that have an abundance of landing pages would likely struggle to create so much unique content without help. As SEO experts, we have the skills to get the most out of your content. We work with each business to develop a structured content management strategy for the entire website to ensure unique content that is of high-quality.
Google My Business Profile
Setting up and maintaining your Google My Business listing is one of the most critical components of improving your online presence. Working in connection with Google Maps and Google Search, Google My Business (GMB) allows businesses to provide a profile for local searchers to find. GMB is the most relevant crowdsourced review medium online. Google uses its reach and notoriety to take over from where platforms like TripAdvisor and Yelp left off. Keeping your GMB profile up-to-date and optimised is crucial to maintaining a healthy profile online. Think of your GMB listing as the most influential citation you can have attributed to your website and business.
Customised SEO Reporting
Evaluating the effectiveness of a Sunshine Coast SEO campaign starts (and finishes) with a monthly report. Before we start working on any website, we use Google Analytics and Google search console data to understand a website’s baseline data figures. As we advance, we use this data as a measuring stick for our SEO Sunshine Coast services’ effectiveness and your business’s growth.
Plenty of Sunshine Coast SEO companies will send out a template, AI-generated SEO report at the end of each month. We don’t operate like that. Similarly to every aspect of our SEO campaigns, we provide custom reports. Your SEO report is uniquely tailored to your business and your individual KPIs in mind.
Each month comes with its own unique set of challenges. Not every month will be ground-breaking, and some months, we need to delve into the numbers to understand how we got here. If there is a period that does not live up to expectations – we will always be accountable. We can review, identify, and clarify why things turned out the way they did. Unlike competing SEO consultants on the Sunshine Coast, we don’t mould your report to make it look like we are breaking records every month. Your measurables will always remain the same so that you can easily follow your progress.
Your monthly SEO report is customised to your individual business goals. However, here are some of the figures that we use in most Sunshine Coast SEO reports as a measuring guide:
• Baseline traffic comparison
• Month on month traffic comparison
• Year on year traffic comparison
• Organic click-through rate
• Impressions that your website receives
• Organic clicks that your website receives
• Top ranking pages (by value and traffic) on your site
• Top ranking keywords on your site
• Backlinks acquired
• Content added
• Deliverables that you can expect in your next billing period
A number of technical SEO factors can significantly impact how your website appears in search engine results. Identifying, evaluating, and correcting any on-site technical SEO issues is a fundamental aspect of any effective SEO campaign. Some of the technical SEO factors that we review on each website include (but are not limited to):
• Broken pages
• Website speed and page load time
• Hosting suitability
• Duplicate content issues (on-site + competitors)
• HTTPS status and SSL security layer
• Robots.txt file settings
• Broken internal links
• Broken backlinks
• Structured data (schema mark-up)
• Website crawlability
These are just a few of the most prevalent technical SEO concerns that we address. We typically rectify any outstanding technical issues within the first month of your Sunshine Coast SEO campaign. In rare circumstances, it may take a few months to rectify all outstanding technical problems.
Using Internal Links
External links that point to your site from others remain as one of the most important off-page ranking signals. Internal links are an on-site tool webmasters can use to communicate with search engines. Internal links refer to links that are from one page to another page within the same domain. Internal links work to create a content hierarchy, conveying page value and ranking order to search engines. Internal links can also support a navigational structure for search engines and users.
Become A Local Leader
For many businesses, it shouldn’t necessarily be about ranking for the highest volume search terms. Instead, the focus should be on ranking for the most relevant and lucrative search terms for your service or products offerings. As an SEO agency Sunshine Coast, we help small businesses leave their mark on their local market with local SEO strategies. Local SEO centres on acquiring meaningful, lucrative, and motivated nearby traffic to your site.
As an example of local SEO, the page that you are currently on has targeted the search term ‘SEO Sunshine Coast’, rather than targeting ‘SEO Australia’, which generates a much bigger search volume. Local search terms generate a much higher conversion rate than general search terms. By targeting the local area and the service areas of your business, you can draw in the most lucrative and motivated customers that also happen to be nearby. For brick and mortar style businesses, or service-based companies, local SEO is the key to connecting with the right customers and finding your most productive opportunities online.
Building Your Future Success
If you’re looking for online marketing, Safari Digital has the expertise, knowledge, and skill to breathe new life into your company. If you’re seeking ways to drastically enhance the search visibility of your Queensland-based business through organic search, then Safari Digital is the right crew for you. A leading provider of SEO Sunshine Coast services, we know how to get lasting results that are going to propel your business to new heights you didn’t know were possible.