The Best Place to Hide A Secret is On Page 2 of Google
More than 90% of all organic traffic will go to a page-one result on Google. It’s a terrifying thought; however, one that highlights just how vital an SEO strategy is to get your business noticed. From 10 users, more than 9 of them will go to a website from the first page of Google. If your site is on page two or three of Google, your chances of being found are remarkably low.
When compared to paid search advertising, SEO is 5.66 times more effective. Search engine optimisation is considered to be the most potent and lucrative digital marketing approach for this very reason. Research suggests that users are much more trusting of organic search results than they are of Google and social media advertisements. While many believe that they can buy their way to the top of the search results, it’s the ones that can get themselves to the top organically that deserve your business. In our digital landscape, users are much more in tune with “paid results” than ever before.
Content Marketing Matters
According to the latest studies into search, almost two-thirds of SEO experts rank content creation and content marketing as the most productive way to achieve results in SEO efforts. Content is still king in SEO Albury, and a comprehensive content strategy is crucial to the success of every SEO campaign that we complete.
The hard work does not stop once you’ve produced and published great content. One of the most efficient SEO strategies for increasing organic reach, updating existing content with fresh images and copywriting can boost organic traffic by 111.3%.
On-Page SEO is The Key to Visibility
On-page optimisation for SEO in Albury entails the optimisation of website elements and pages to improve organic search rankings. Prior to addressing the off-page aspects that will build the foundation of your search rankings, we first need to consider all of the on-page tweaks that are relevant to your site.
One of the first in-page element to address is content. The average page one result on Google is close to 2,000 words. Comprehensive and insightful landing pages will convert your site into an industry leader – not a follower. On-page SEO services Albury includes competitor analysis, keyword research, and strategic keyword placement for the right terms. On-page optimisation will address page titles, meta descriptions, keyword usage and techniques to improve user experience.
The page title is one of the most relevant signals for search engines to use. Search engines rely on page titles to determine what a page is about and how it relates to relevant queries. Page title optimisation includes using high-converting geographical specific keywords in the title to best describe where and what your content is targeting.
Despite what many think, meta descriptions is not considered a search engine ranking factor. However, that’s not to say you shouldn’t adjust your meta descriptions. As an Albury SEO company, we have seen first-hand how optimising meta descriptions can have a massive impact on the way it presents in search results and can significantly affect how many users click through to your site.
Google’s research reveals that users who are not able to read or browse content efficiently and effectively on their mobile phone are likely to abandon the page altogether. Almost one-third of all users would not recommend a business with a poorly designed mobile website to their peers. Managing and optimising the mobile-friendliness of your site is one of the most fundamental aspects of on-page SEO in 2020.
In terms of search, it might surprise you to learn that more than 30% of all mobile searches are made right before visiting a store location. If users cannot easily access your site on their mobile, they are less likely to purchase from your business. Even if you have a physical storefront – mobile optimisation plays a vital role in the way customers interact with your business.
Local SEO Drives Builds Local Leaders
Almost 50% of all searches will have to do with location. If this SEO statistic does not make you release the relevance of local search, then I don’t know what will. Small to medium businesses who are not implementing basic local SEO in Albury are missing out on being visible for almost half of all Google searches. Given more than 3.5 billion searches are being received by Google every single day, an insane 1.6 billion of them include local intent.
For service-style or brick and mortar style businesses, local SEO Albury is the key to making the most of your service and storefront locations. Given 78% of local searches on mobile result in an offline transaction, businesses operating offline are still benefiting enormously from having the right information online. Users making these local searches on their mobile are even more like to convert to paying customers – 90% of these transactions will occur in a physical store.
The term “near me” for local searches has become tremendously popular recently, growing in popularity by 136% over the last year. Overall, the number of people relying on searches that include “near me” or “buy now” to find local products or services has increased by an insane 500% over the last couple of years. Users are indeed seeking products and services online, but they want to still make their purchases offline.
In 2020, small businesses must implement local SEO strategies for customers to find and purchase from their business.
Internal Linking Structure
Links will be a fundamental element in delivering effective SEO services in Albury. However, did you know that internal linking plays an imperative role in structuring your site for search engine visibility?
Internal links are links that go from one page on a domain to another page within the same domain. When you link from one page on your website to another, this signals to search engines which page you deem to be the more important. Internal links correlate your content and give Google an understanding of the structure of your site. Developing a hierarchy on your website, as the webmaster, you have the power to show which pages are the most valuable and should rank over less valuable pages.
Backlinks Are Indispensable
Acquiring and gaining meaningful backlinks will be an integral part of a comprehensive SEO campaign. Links communicate to search engines that one website thinks another website is accurate, authoritative, and provides insightful and relevant information.
More than 30% of businesses allot more than $1,000 per month towards their link building efforts. While over the years, backlink building focused on obtaining high quantities of links with little regard to the quality of the links, today’s link building techniques are much more sophisticated. In fact, in 2020, link building has been deemed as the most challenging and difficult aspects of SEO.
Our SEO Agency Albury link building efforts focus on building clean, sustainable, and relevant links that will remain secure and unaffected through Google’s anticipated algorithm updates. We concentrate on making stable, trustworthy, and relevant connections with other businesses and websites to generate a sustainable and healthy backlink profile.
Google My Business for Trust & Local Visibility
One of the first things users will come across when looking for your business online is your Google My Business (GMB) listing. Setting up and maintaining your GMB listing is one of the crucial elements of managing a business’ online presence. Users depend heavily on GMB information for vital business information, contact details, website location and reviews from previous customers.
According to Google, 56% of businesses are yet to claim their GMB listing. Companies who are yet to verify or manage their free listing will continue to fall by the wayside and lose a fundamental aspect of their online profile. Furthermore, other customers rely heavily on GMB reviews to aid their purchase decisions – not having your profile set up means missing out on potentially lucrative reviews.
As an SEO company Albury, our GMB optimisation involves managing information to keep it up to date and fresh, optimising titles and categories, and regularly updating the listing with new Google Posts and photos.
Final Thoughts on SEO Albury
Our SEO services in Albury centre on implementing strategic techniques to get the most out of your traffic online. While increased rankings are great, our SEO efforts focus on getting your website to rank well in the right areas, for the keywords that are most relevant to your business.