Leading SEO Services Albury
It’s no secret that finding a trustworthy and reliable digital marketing agency is hard work. In particular, finding the best Albury SEO agency that delivers on their “first page results” promise can seem nearly impossible. In an industry that is built on everyone claiming to have the secret recipe for SEO success, how do you find one that actually knows what they’re doing?
Safari Digital is unlike any digital marketing agency you have worked with. For starters, we don’t claim to be the best at Facebook advertising, social media branding or Google Ads. Instead, we focus exclusively on providing the best SEO services in Albury.
Our approach to Search Engine Optimisation has been refined over years of experience. With every business that we work with, we continue to learn and evolve. There are over 200 factors influencing Google’s search algorithm and they’re constantly changing. With so many elements at play, it makes sense to work with a dedicated SEO agency who live and breathe search engine optimisation.
We’re an ROI driven team of SEO experts. We believe that traffic without conversion is meaningless. Our SEO strategy is about finding identifying your target market and putting your business in front of them at the right moment.
Why Choose Safari Digital?
At Safari Digital, we leverage a wealth of performance data, competitor research, and years of practice to create search engine optimisation strategies that support growth. In plain terms, we’ve been doing this for a long time and we know how to generate organic traffic, leads, and sales for your business with search engine optimisation.
We combine proven methodology with cutting-edge technology and passionate SEO Albury Experts. We don’t hide behind account managers, exaggerated traffic projections or theoretical improvements. We deal in facts, figures, and ROI. We’re motivated by helping Albury businesses reach heights that they didn’t know were possible.
Working with Safari Digital SEO Agency means you’ll get all the benefits of an in-house SEO consultant, without the financial burden and responsibility of a dedicated in-house SEO team. We can work independently or with your in-house team to set goals and perform organic marketing actions. Each step of our approach is supported by time-tested data, sorted, and performed to benefit your business.
Our SEO Strategy
We use proven SEO techniques to drive highly-motivated leads straight to your front door.
SEO Backed by the Best Tools & Systems
The Albury SEO FAQ List
How Does SEO Work?
If you’re reading this, chances are you’re a business or website who was searching for SEO Albury. If that’s the case, you’re seeing the power of Search Engine Optimisation first hand.
If you’ve been researching Albury search engine optimisation services for your business or website, you’ve probably read a lot of conflicting information. The truth is, there are thousands of contradictory articles about. All you really need to know is that SEO is a repeatable process that is used to send signals to search engines (such as Google and Bing) that your pages are worth showing in the Search Engine Results Pages.
Google uses a complex mathematical formula with over 200 signals to determine its ranking algorithm. As a dedicated Albury SEO Agency, it’s our job to understand and implement the most important ranking factors so that you can out-rank and outperform your competition.
Unlike some of our competitors, we understand that what matters most to your business isn’t ranking charts or theoretical traffic. Our Albury SEO firm is obsessed with ROI. We drive highly-relevant traffic to your website by targeting the most lucrative and profitable keywords and key phrases for your business.
Whether you want to drive local, high-converting traffic to your business with a dedicated SEO strategy, or you’re looking to break into the national or international market, we can build the blueprint for your success.
Why is SEO A Good Investment?
SEO is the most powerful inbound marketing strategy.
Unlike traditional advertising models which involve reaching out to customers even when they’re not interested in your products or services, SEO is an inbound marketing strategy that makes it easy for your audience to find you.
Search Engine Optimisation is customer-centric. You’re not cold calling, sending spam emails or interrupting with annoying pop-up ads, you’re appearing in front of potential customers organically in the search engine results pages.
SEO is more convenient and less intrusive for consumers. Instead of bombarding an unwilling audience with irrelevant information, you’re providing a valuable resource that is addressing their specific search query. We’ll find out what your potential customers are searching for and put your business in front of them at exactly the right time.
How much does traditional advertising cost?
Paying for advertising is expensive. Did you know that 84% of Google’s revenue in 2018 was derived from advertising revenue? Those ads that appear in the middle of articles and scattered throughout organic search results, that’s all Google Advertising.
The scary thing is, Google Advertising (AdWords) is getting more expensive by the day. In order to reduce paid advertising and create a lasting and sustainable revenue stream for your business, you need SEO.
To get seen by potential customers, your site and its content need to be optimised so that Google can read it and visitors can enjoy it. SEO is a delicate balancing act; your website needs to appeal to Google without sacrificing the user experience.
Google doesn’t want to show just any website to its searchers, it wants to show websites that are valuable to the user. Search Engine Optimisation is about understanding how to curate information in a way that search engines can understand, and users can enjoy.
What are the key benefits of SEO?
Working with a Albury SEO expert at Safari Digital delivers a tangible increase in search engine visibility for your business. But that’s not how we will measure the success of your SEO campaign. We stand by the belief that an increase in search engine visibility due to SEO is only beneficial when we can back it up with a measurable ROI after a set period of time.
There is a very clear difference between research phrases and buying phases when it comes to SEO. For example, take the 2 phrases: “Lounges” and “3 Seat Fabric Lounge Albury”. The first phrase may have a much higher search volume (which looks great on paper), whereas the second phrase has a lower search volume and a much higher purchase intent. We target key phrases that put your business in front of customers right when they are ready to buy.
How long does SEO last for?
Unlike PPC (pay per click) and other paid advertising mediums, SEO provides a lasting digital asset for your business. Long after paid marketing campaigns have finished, SEO is working behind the scenes to deliver qualified leads to your business.
Compared to other Albury digital marketing mediums, search engine optimisation continues to deliver a return on investment for the weeks, months and, years after your investment has finished.
Safari Digital SEO services can be tweaked and scaled as your business continues to grow. We’ll build a framework that drives your immediate business objectives and gives you the space to grow and evolve down the line.
How do you start work?
We’ll do a full analysis of your website, content and current position in order to understand what is holding you back.
Once we’ve identified changes that can be made both on and off-site, we will then research keywords and key phrases which are going to drive traffic for your business. We take the time to research your competitors and implement strategies to help you outrank them for their most lucrative keywords.
Once we have all of the information we need, we then curate and create content to improve your search engine visibility and user experience.
When we have completed onsite optimisation, we will then begin link building for your website. Link building or ‘backlinks’ are an ongoing element of SEO services. We practice safe, progressive link-building strategies that will build your websites trust and authority.
Our strategy for Albury SEO has been developed and refined by working with clients in almost every industry. SEO is dynamic and we never stop learning.
How do I get started?
Ready to discover what our Albury SEO Services can do for your business? Simply use the contact form below or the contact page on our website to arrange a follow up with your Albury SEO Consultant from Safari Digital.
Please allow up to 48 hours for us to get back to you. We’ll respond to your email with some complementary questions about your business and then provide you with a FREE SEO Analysis.
How Our SEO Albury Strategies Work
The Best Place to Hide A Secret is On Page 2 of Google
More than 90% of all organic traffic will go to a page-one result on Google. It’s a terrifying thought; however, one that highlights just how vital an SEO strategy is to get your business noticed. From 10 users, more than 9 of them will go to a website from the first page of Google. If your site is on page two or three of Google, your chances of being found are remarkably low.
When compared to paid search advertising, SEO is 5.66 times more effective. Search engine optimisation is considered to be the most potent and lucrative digital marketing approach for this very reason. Research suggests that users are much more trusting of organic search results than they are of Google and social media advertisements. While many believe that they can buy their way to the top of the search results, it’s the ones that can get themselves to the top organically that deserve your business. In our digital landscape, users are much more in tune with “paid results” than ever before.
Content Marketing Matters
According to the latest studies into search, almost two-thirds of SEO experts rank content creation and content marketing as the most productive way to achieve results in SEO efforts. Content is still king in SEO Albury, and a comprehensive content strategy is crucial to the success of every SEO campaign that we complete.
The hard work does not stop once you’ve produced and published great content. One of the most efficient SEO strategies for increasing organic reach, updating existing content with fresh images and copywriting can boost organic traffic by 111.3%.
On-Page SEO is The Key to Visibility
On-page optimisation for SEO in Albury entails the optimisation of website elements and pages to improve organic search rankings. Prior to addressing the off-page aspects that will build the foundation of your search rankings, we first need to consider all of the on-page tweaks that are relevant to your site.
One of the first in-page element to address is content. The average page one result on Google is close to 2,000 words. Comprehensive and insightful landing pages will convert your site into an industry leader – not a follower. On-page SEO services Albury includes competitor analysis, keyword research, and strategic keyword placement for the right terms. On-page optimisation will address page titles, meta descriptions, keyword usage and techniques to improve user experience.
Metadata Matters
The page title is one of the most relevant signals for search engines to use. Search engines rely on page titles to determine what a page is about and how it relates to relevant queries. Page title optimisation includes using high-converting geographical specific keywords in the title to best describe where and what your content is targeting.
Despite what many think, meta descriptions is not considered a search engine ranking factor. However, that’s not to say you shouldn’t adjust your meta descriptions. As an Albury SEO company, we have seen first-hand how optimising meta descriptions can have a massive impact on the way it presents in search results and can significantly affect how many users click through to your site.
Mobile-Friendly Site
Google’s research reveals that users who are not able to read or browse content efficiently and effectively on their mobile phone are likely to abandon the page altogether. Almost one-third of all users would not recommend a business with a poorly designed mobile website to their peers. Managing and optimising the mobile-friendliness of your site is one of the most fundamental aspects of on-page SEO in 2024.
In terms of search, it might surprise you to learn that more than 30% of all mobile searches are made right before visiting a store location. If users cannot easily access your site on their mobile, they are less likely to purchase from your business. Even if you have a physical storefront – mobile optimisation plays a vital role in the way customers interact with your business.
Local SEO Drives Builds Local Leaders
Almost 50% of all searches will have to do with location. If this SEO statistic does not make you release the relevance of local search, then I don’t know what will. Small to medium businesses who are not implementing basic local SEO in Albury are missing out on being visible for almost half of all Google searches. Given more than 3.5 billion searches are being received by Google every single day, an insane 1.6 billion of them include local intent.
For service-style or brick and mortar style businesses, local SEO Albury is the key to making the most of your service and storefront locations. Given 78% of local searches on mobile result in an offline transaction, businesses operating offline are still benefiting enormously from having the right information online. Users making these local searches on their mobile are even more like to convert to paying customers – 90% of these transactions will occur in a physical store.
The term “near me” for local searches has become tremendously popular recently, growing in popularity by 136% over the last year. Overall, the number of people relying on searches that include “near me” or “buy now” to find local products or services has increased by an insane 500% over the last couple of years. Users are indeed seeking products and services online, but they want to still make their purchases offline.
In 2024, small businesses must implement local SEO strategies for customers to find and purchase from their business.
Internal Linking Structure
Links will be a fundamental element in delivering effective SEO services in Albury. However, did you know that internal linking plays an imperative role in structuring your site for search engine visibility?
Internal links are links that go from one page on a domain to another page within the same domain. When you link from one page on your website to another, this signals to search engines which page you deem to be the more important. Internal links correlate your content and give Google an understanding of the structure of your site. Developing a hierarchy on your website, as the webmaster, you have the power to show which pages are the most valuable and should rank over less valuable pages.
Backlinks Are Indispensable
Acquiring and gaining meaningful backlinks will be an integral part of a comprehensive SEO campaign. Links communicate to search engines that one website thinks another website is accurate, authoritative, and provides insightful and relevant information.
More than 30% of businesses allot more than $1,000 per month towards their link building efforts. While over the years, backlink building focused on obtaining high quantities of links with little regard to the quality of the links, today’s link building techniques are much more sophisticated. In fact, in 2024, link building has been deemed as the most challenging and difficult aspects of SEO.
Our SEO Agency Albury link building efforts focus on building clean, sustainable, and relevant links that will remain secure and unaffected through Google’s anticipated algorithm updates. We concentrate on making stable, trustworthy, and relevant connections with other businesses and websites to generate a sustainable and healthy backlink profile.
Google My Business for Trust & Local Visibility
One of the first things users will come across when looking for your business online is your Google My Business (GMB) listing. Setting up and maintaining your GMB listing is one of the crucial elements of managing a business’ online presence. Users depend heavily on GMB information for vital business information, contact details, website location and reviews from previous customers.
According to Google, 56% of businesses are yet to claim their GMB listing. Companies who are yet to verify or manage their free listing will continue to fall by the wayside and lose a fundamental aspect of their online profile. Furthermore, other customers rely heavily on GMB reviews to aid their purchase decisions – not having your profile set up means missing out on potentially lucrative reviews.
As an SEO company Albury, our GMB optimisation involves managing information to keep it up to date and fresh, optimising titles and categories, and regularly updating the listing with new Google Posts and photos.
Final Thoughts on SEO Albury
Our SEO services in Albury centre on implementing strategic techniques to get the most out of your traffic online. While increased rankings are great, our SEO efforts focus on getting your website to rank well in the right areas, for the keywords that are most relevant to your business.
Get in Touch
What are you waiting for? Our team is ready to work with you to create a custom SEO strategy that will inundate your business with high-converting leads.
