SEO Townsville

Skyrocket your rankings and grow your business with an advanced SEO strategy in 2022.
Choose the Townsville SEO company that takes the time to understand your business, your
market, and your unique goals. Book your FREE SEO consultation with a local expert today.

  • Leading in-house SEO talent
  • Proven SEO strategies
  • No lock-in contracts

Leading SEO Agency Townsville

Safari Digital SEO Townsville is a progressive SEO company helping small to large businesses to improve their online visibility with SEO. Since 2018, we have been working with business in Townsville to increase the quality and quantity of leads that they receive online through organic search. We are a dedicated search engine optimisation provider that dedicate 100% of our time, energy, and resources to delivering the best SEO services Townsville has to offer.

We do not do Google Advertising, Facebook Ads, or Social Media Marketing. We focus exclusively on delivering expert SEO solutions that will leave your competitors scratching their heads. Because we are a dedicated SEO provider, we are able to spend more time understanding what makes websites rank – without the distraction of other digital marketing services.

In the same way that Google is constantly changing and evolving, so is our approach to SEO. With every business that we work with, we continue to learn and evolve. There are over 200 factors influencing Google’s search algorithm and they’re constantly changing. With so many elements at play, it makes sense to work with a dedicated Townsville SEO agency who live and breathe search engine optimisation.

We’re an ROI driven SEO agency in Townsville. We believe that traffic without conversion is meaningless. Unlike other SEO agencies, we do not target easy keywords for the sake of making our end of months report look good. Our SEO strategy is about finding where your target market is lurking and putting your business in front of them at the right time.

Why Choose Us for SEO in Townsville?

Safari Digital is an ROI driven Townsville SEO agency that leverages a wealth of performance data, competitor research, and years of experience to create SEO strategies that facilitate growth. In simple terms, we’ve been doing this for a long time and we know how to generate organic traffic, leads, and sales for your business with search engine optimisation.

We combine proven methodology with cutting-edge technology and passionate SEO Townsville Experts. We don’t hide behind account managers, exaggerated traffic projections or theoretical improvements. We deal in facts, figures, and ROI. We’re motivated by helping businesses reach heights that they didn’t know were possible.

Working with Safari Digital SEO means you’ll gain all of the benefits of an in-house SEO consultant without, without the pitfalls and responsibility of a dedicated in-house SEO team. Safari Digital can work independently or collaboratively with your team and your business to set goals and implement organic marketing initiatives. Each step of our strategy is backed by time-tested data, sorted, and implemented to benefit your business.

Liam Ridings - Safari Digital
SEO Townsville keyword data from Semrush

Data-Led Approach to SEO

Search engine optimisation marketing services in Townsville are on the rise. The most recent data from SEO analytics tool Semrush in 2022 shows that 170 individuals and businesses in North Queensland search for SEO Townsville in Google each month. In addition, a further 170 search for SEO Agency in Townsville. Compared to the same period 12-months earlier, these figures are up by more than 12%.

Using third party tools and marketing insights, the Safari Digital SEO team identified that appearing at the top of Google for these search terms was an essential way to connect with companies in North Queensland search for SEO services. So then, why does this matter for you? This matters for our clients because we use the same data, insights, and SEO strategy to understand how their target market using search engines. Using this data, we can then reverse engineer an SEO strategy that puts their website in front of their target market at just the right time.

Our Townsville SEO Strategy

Who Can Benefit from an SEO Strategy?

Hiring an SEO Agency in Townsville is applicable for any local business that wants to grow their online traffic through search engine marketing. If you have a product or service to offer, SEO can help you to reach your target market more efficiently.

While it would be fair to say that most businesses can benefit from search engine optimisation services. There are several industries that can see extreme growth through organic marketing services. Some of the industry’s most likely to see explosive growth from SEO include home repairs, professional services, medical services, e-commerce, multi-location business, medical, and engineering services.

Townsville SEO services are important because they can help you build better relationships with your target audience by improving the customer experience and increasing your topical authority. By providing valuable, relevant content for your target audience you will have an edge over the competition, which means increased sales and more loyal customers.

SEO is a vital digital marketing tool for businesses that are looking to increase the amount of web traffic that they receive through organic search. The truth is, there are hundreds of small factors that influence the efficacy of SEO for your business. Our local professionals can help you to understand whether SEO is the right step forward for your business.

SEO Agency Process - 6 Steps

Book Your SEO Consultation

Use the contact form below to schedule your initial consultation with an SEO professional.

macbook with google search console

How Does SEO Work?

SEO works by optimising the off-site and on-site elements that Google uses to rank a website in the search engine results pages. In simple terms, search engine optimisation is about creating content that engages readers and building links that build trust with search engines such as Google and Bing.

If you’re reading this, chances are you’re a business or website who was searching for SEO services. If that’s the case, you’re seeing the power of Search Engine Optimisation first hand.

If you’ve been researching Townsville search engine optimisation services for your business or website, you’ve probably read a lot of conflicting information. The truth is, there are thousands of contradictory articles about. All you really need to know is that SEO is a repeatable process that is used to send signals to search engines (such as Google and Bing) that your pages are worth showing in the Search Engine Results Pages.

Google uses a complex mathematical formula with over 200 signals to determine its ranking algorithm. As a dedicated SEO company, it’s our job to understand and implement the most important ranking factors so that you can out-rank and outperform your competition.

Unlike some of our competitors, we understand that what matters most to your business isn’t ranking charts or theoretical traffic. Our team is obsessed with ROI. We drive highly-relevant traffic to your website by targeting the most lucrative and profitable keywords and key phrases for your business.

Whether you want to drive local, high-converting traffic to your business with a dedicated Townsville Local SEO strategy, or you’re looking to break into the national or international market, we can build the blueprint for your success.

Why is SEO Important?

SEO is an important part of digital marketing because it enables businesses to generate a high quantity of relevant leads for a lower cost than other digital marketing mediums like Google Ads or Facebook Ads.

Paying for advertising is expensive. 84% of Google’s revenue in 2018 was derived from advertising. Those ads that appear in the middle of articles and scattered throughout organic search results, that’s all Google Advertising.

The scary thing is, Google Advertising (AdWords) is getting more expensive by the day. In order to reduce paid advertising and create a lasting and sustainable revenue stream for your business, you need SEO.

To get seen by potential customers, your site and its content need to be optimised so that Google can read it and visitors can enjoy it. SEO is a delicate balancing act; your website needs to appeal to Google without sacrificing the user experience.

Google doesn’t want to show just any website to its searchers, it wants to show websites that are valuable to the user. Search Engine Optimisation is about understanding how to curate information in a way that search engines can understand, and users can enjoy.

iphone with SEO analytics on the screen
infographic with search console on the screen

How SEO Differs from Traditional Marketing

SEO is the most powerful inbound marketing strategy.

Unlike traditional advertising models which involve reaching out to customers even when they’re not interested in your products or services, SEO is an inbound marketing strategy that makes it easy for your audience to find you.

Search Engine Optimisation is customer-centric. You’re not cold calling, sending spam emails or interrupting with annoying pop-up ads, you’re appearing in front of potential customers organically in the search engine results pages.

SEO is more convenient and less intrusive for consumers. Instead of bombarding an unwilling audience with irrelevant information, you’re providing a valuable resource that is addressing their specific search query. We’ll find out what your potential customers are searching for and put your business in front of them at exactly the right time.

Frequently Asked Questions

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Our Blueprint for SEO Success

On-Site SEO

Adapting and optimising the on-site features of a page can significantly improve organic search engine visibility. While we don’t know the precise method behind Google’s algorithm, we do understand that modifying specific on-site elements of a website can increase relevancy signals and prove to increase content rankings.

As an SEO company Townsville, our on-site SEO services include meticulous competitor analysis, substantial keyword research, and strategic keyword placement to get your website noticed in search. Insightful and adapted landing pages will present your business as an industry leader – not a follower. On-site content optimisation will address page titles, meta descriptions, keyword saturation, and bettering user experience.

Internal Links

Links are one of the most fundamental ingredients in all SEO strategies. However, internal links are a generally undervalued on-site strategy, and an internal linking plan often goes overlooked by marketers.

Internal links can be a significant help for search visibility efforts. Internal Links refers to those that go from one page on a website to another page within the same domain. When executed well, an internal link structure signals to search engines which pages are more relevant, superior, and valuable.

Mobile Usability

In today’s digital and mobile age, it should come as no shock that the most common way for people to access the internet in 2020 is through their mobile devices. As such, businesses need to meet the user’s demands by optimising their websites to make them more mobile-friendly.

69% of mobile device users note that they are more likely to make a purchase from a site that addresses their questions easily. Unsurprisingly, websites that address user queries and provide seamless experiences on mobiles are far more likely to receive a conversion than those that are not mobile-friendly. Furthermore, the cut-off load time for a mobile phone is a mere 5 seconds. In 2020, optimising your site for mobile is one of the most critical aspects of managing a business online.

Google My Business (GMB)

One of the most primary and foundational steps to optimising for search is claiming and managing a Google My Business (GMB) listing. Google’s free business management tool, GMB can go a long way in building trust with the search engine giant and users, as well as gaining local visibility.

The first thing consumers will see online when searching for your business is your GMB profile. Setting up and optimising your GMB listing is one of the fundamental aspects of managing a local business today. Users rely heavily on GMB for business information, website URLs, contact details, and to read reviews from previous customers.

Unbelievably, 56% of all businesses have not claimed and set up their free GMB profile. Companies yet to claim and take advantage of the platform will continue to miss out on connecting with local customers and local search. As an SEO agency Townsville, our GMB optimisation for professionals includes tidying up all information, optimising categories and titles, and keeping the listing active with fresh Google Posts and photos.

Content Marketing

Did you know that content creation increases the rate of indexation by more than 434%? It’s no secret that Google loves sites that regularly update their content. To give that love back to webmasters who consistently update their websites with new material, Google will reward them with higher rankings and increased indexation rates. As such, almost 60% of SEO professionals agree that content creation and content marketing is the most effective way to drive results in online marketing efforts.

Local SEO in Townsville

As an SEO Townsville Company, our specialty is helping small businesses build their local profile in Townsville. If you operate a service or product-based operation, there are enormous opportunities for you to find your most lucrative customers nearby with local search.

46% of all Google searches are related to location. Google is putting more importance on producing local results that provide an immediate solution for motivated customers. For example, “near me” mobile searches grew by a crazy 136% last year. Overall, the number of people using “near me” or “buy now” to find local products or services in the last couple of years has increased by a whopping 500%. In 2020, small businesses can capitalise off instant gratification by optimising their website and content for local searches. Meanwhile, companies that neglect to implement comprehensive local SEO will continue to fall by the wayside.

Metadata Optimisation

The title tag is one of the most relevant signals for search engines to utilise for their ranking algorithms. Search engines rely on title tags to determine the purpose of a page, the type of content on the page, and how it might be relevant to specific search queries.

Not only are page titles a significant page ranking factor, but title tags also have a considerable influence over the way a site performs with users in the search engine results. Optimising your page titles and meta descriptions play a crucial role in maximising click-through rates.


Attaining and securing a strong backlink profile is an indispensable part of any comprehensive SEO marketing campaign. Links signal to search engines that one website considers another to be trustworthy, authoritative, and provide useful information. Backlinks coming from relevant and industry-leading websites can also contribute to increased brand awareness, referral traffic, and direct search engine visibility enhancement.

In 2020, more a third of businesses are allocating at least $1,000 each month towards their website link building efforts. While over the years link building efforts have centred on acquiring high volumes of low-quality links, today’s backlink building practices are much more advanced. In fact, white hat link building has been ranked as the most complex and challenging aspect of search engine optimisation.

When you work with Safari Digital, you can be sure that our SEO Townsville services focus on building natural, sustainable, and relevant links that will remain safe and strong throughout Google’s future algorithm changes.

SEO Delivers Longterm Success

At Safari Digital, our search engine optimisation practices centre on getting your business noticed in the right places. While increased rankings make for a pretty end of month report, we are committed to helping your business grow with finding your most qualified leads.

For each of our clients, we aim to enhance their organic search visibility dramatically. We don’t need to rank your site #1 for every keyword in your niche; we just need to rank well the right ones. Our SEO services in Townsville are all about distinguishing what your target customers are looking for when they search online and ensuring your business is present at the right time.

Call us on (02) 8006 9002 or head to the contact page today to arrange your consultation with an SEO Townsville specialist.

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What are you waiting for? Our team is ready to work with you to create a custom SEO strategy that will inundate your business with high-converting leads.

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