The Power of Townsville SEO Services
92% of users will not scroll further than the first page on Google. If you’re still not convinced of the power of page one results on Google, this statistic may be quite daunting – especially if your site is one of the many stuck on page two or three of search engine results. Page one results are appealing to users because they are perceived as being more trustworthy and legitimate, additionally receiving significantly more impressions than those on page two, three or four of Google.
SEO is 5.66 times more productive than paid search advertising schemes. As such, organic search engine optimisation is said to be the most powerful and effective digital marketing strategy. Online users are more trusting of organic search results than they are of ‘paid’ search results. 70% of clicks in Google search results will go to organic search, with only 30% going to AdWords. While PPC advertising can play an essential role in an overall holistic marketing approach, there is no denying the effectiveness of organic search results. Despite the search engine giant’s best efforts, users are still very in tune what is natural and what is paid.
Creating Internal Linking Structure
Links are one of the most fundamental ingredients in all SEO Townsville strategies. However, internal links are a generally undervalued on-site strategy, and an internal linking plan often goes overlooked by marketers.
Internal links can be a significant help for search visibility efforts. Internal Links refers to those that go from one page on a website to another page within the same domain. When executed well, an internal link structure signals to search engines which pages are more relevant, superior, and valuable.
Adapting and optimising the on-site features of a page can significantly improve organic search engine visibility. While we don’t know the precise method behind Google’s algorithm, we do understand that modifying specific on-site elements of a website can increase relevancy signals and prove to increase content rankings.
As an SEO company Townsville, our on-site SEO services include meticulous competitor analysis, substantial keyword research, and strategic keyword placement to get your website noticed in search. Insightful and adapted landing pages will present your business as an industry leader – not a follower. On-site content optimisation will address page titles, meta descriptions, keyword saturation, and bettering user experience.
In today’s digital and mobile age, it should come as no shock that the most common way for people to access the internet in 2020 is through their mobile devices. As such, businesses need to meet the user’s demands by optimising their websites to make them more mobile-friendly.
69% of mobile device users note that they are more likely to make a purchase from a site that addresses their questions easily. Unsurprisingly, websites that address user queries and provide seamless experiences on mobiles are far more likely to receive a conversion than those that are not mobile-friendly. Furthermore, the cut-off load time for a mobile phone is a mere 5 seconds. In 2020, optimising your site for mobile is one of the most critical aspects of managing a business online.
Google My Business
One of the most primary and foundational steps to optimising for search is claiming and managing a Google My Business (GMB) listing. Google’s free business management tool, GMB can go a long way in building trust with the search engine giant and users, as well as gaining local visibility.
The first thing consumers will see online when searching for your business is your GMB profile. Setting up and optimising your GMB listing is one of the fundamental aspects of managing a local business today. Users rely heavily on GMB for business information, website URLs, contact details, and to read reviews from previous customers.
Unbelievably, 56% of all businesses have not claimed and set up their free GMB profile. Companies yet to claim and take advantage of the platform will continue to miss out on connecting with local customers and local search. As an SEO agency Townsville, our GMB optimisation for professionals includes tidying up all information, optimising categories and titles, and keeping the listing active with fresh Google Posts and photos.
External Linking For SEO
Attaining and securing a strong backlink profile is an indispensable part of any comprehensive SEO Townsville campaign. Links signal to search engines that one website considers another to be trustworthy, authoritative, and provide useful information. Backlinks coming from relevant and industry-leading websites can also contribute to increased brand awareness, referral traffic, and direct search engine visibility enhancement.
In 2020, more a third of businesses are allocating at least $1,000 each month towards their website link building efforts. While over the years link building efforts have centred on acquiring high volumes of low-quality links, today’s backlink building practices are much more advanced. In fact, white hat link building has been ranked as the most complex and challenging aspect of search engine optimisation.
When you work with Safari Digital, you can be sure that our SEO Townsville services focus on building natural, sustainable, and relevant links that will remain safe and unphased throughout Google’s future algorithm changes.
Did you know that content creation increases the rate of indexation by more than 434%? It’s no secret that Google loves sites that regularly update their content. To give that love back to webmasters who consistently update their websites with new material, Google will reward them with higher rankings and increased indexation rates. As such, almost 60% of SEO professionals agree that content creation and content marketing is the most effective way to drive results in online marketing efforts.
Local SEO in Townsville
As an SEO Townsville Company, our specialty is helping small businesses build their local profile in Townsville. If you operate a service or product-based operation, there are enormous opportunities for you to find your most lucrative customers nearby with local search.
46% of all Google searches are related to location. Google is putting more importance on producing local results that provide an immediate solution for motivated customers. For example, “near me” mobile searches grew by a crazy 136% last year. Overall, the number of people using “near me” or “buy now” to find local products or services in the last couple of years has increased by a whopping 500%. In 2020, small businesses can capitalise off instant gratification by optimising their website and content for local searches. Meanwhile, companies that neglect to implement comprehensive local SEO will continue to fall by the wayside.
The title tag is one of the most relevant signals for search engines to utilise for their ranking algorithms. Search engines rely on title tags to determine the purpose of a page, the type of content on the page, and how it might be relevant to specific search queries.
Not only are page titles a significant page ranking factor, but title tags also have a considerable influence over the way a site performs with users in the search engine results. Optimising your page titles and meta descriptions play a crucial role in maximising click-through rates.
SEO Delivers Longterm Success
At Safari Digital, our search engine optimisation practices centre on getting your business noticed in the right places. While increased rankings make for a pretty end of month report, we are committed to helping your business grow with finding your most qualified leads.
For each of our clients, we aim to enhance their organic search visibility dramatically. We don’t need to rank your site #1 for every keyword in your niche; we just need to rank well the right ones. Our SEO services in Townsville are all about distinguishing what your target customers are looking for when they search online and ensuring your business is present at the right time.
Call us on (02) 8006 9002 or head to the contact page today to arrange your consultation with an SEO Townsville professional.