Local SEO Sydney
Maximise your visibility in Sydney with a local search engine optimisation strategy that drives more clicks, calls, bookings, and in-store visits. Whether you’re a tradie in the Inner West, or a bricks and mortar retailer on the Northern Beaches, our local SEO services help you to reach the right customers at just the right time.
Local SEO Services Sydney
Target local search terms that drive highly motivated leads for your business. In 2024, more than 96% of consumers use search engines to connect with local businesses. When consumers are looking to make a quick purchase or employ the assistance of a local business – they use geo-targeting in their search enquiries. Local search engine optimisation services connect smart businesses with buy-ready customers.
Our Sydney Local SEO services do precisely what the yellow pages did for businesses in the late 90s and early 00s – they help consumers connect with local businesses. The demise of the yellow pages means that local search is in an unprecedented stage of growth. Smart companies in Sydney are taking advantage of the fact that local customers are using Google to connect with businesses in their local area.
If your business does not have a localised strategy in 2024, then you could be missing out on highly-lucrative local traffic. There are no two ways about it, Local SEO is the most powerful and most effective way to quickly (and dramatically) increase the quantity and quality of leads that your business receives through organic search in Sydney.
Sydney is amongst the busiest and most competitive local search markets in the world. A burgeoning population of tech-savvy consumers mean that getting to the top of the Sydney search engine results pages is getting more competitive by the day. You don’t have to be #1 for every keyword – you have to get noticed for the right ones. A Local approach allows your Sydney-based business to target lucrative search terms that are going to drive leads, enquiries and revenue.
Establish Goals
From where you are now, to where you want to be. We set ambitious, attainable goals for traffic, growth and ROI.
Work with Experts
We don’t outsource anything. We’re a small, but-powerful SEO agency that will keep you in the loop every step of the way.
Get Results
Our success is your success. We measure the effectiveness of your SEO campaign based on traffic, leads, sales & growth.
Local vs. Normal SEO – What’s Different?
Local SEO services work in much the same way as regular SEO, however, there is an added emphasis on your geographical location. Local search engine optimisation is the process of optimising website traffic, leads, and brand awareness through local search results.
From a top-level perspective, local search engine optimisation works in much the same way as ‘regular’ Google search. What makes local SEO marketing so unique and important is that Google uses a separate set of ranking factors to determine which listings it will display to users. Some of the factors that Google uses as local ranking signals include:
• The device being used by the searcher
• The location of the user conducting a search
• The Google My Business listing of the company
• Keywords that have been used when reviewing an online property
• The location specific elements of a web page
• Name, address, and phone number information cohesiveness
• Google map ratings
• How well a website addresses the individual user query
In truth, there are a myriad of important factors that separate local SEO from SEO Sydney. What you really need to know is that 97% of users have searched online to find a local business in the last 12-months.
Our Local SEO Sydney Strategy
Capture buy-ready local leads with our unique strategy
On-site Audit
Every Local search engine optimisation campaign starts with an in-depth review of your website. We review where you are now, audit existing content, identify gaps, and create a scalable site architecture.
Keyword Research
We’ll use keyword research tools and website data to assess which local keywords are most important for your business. Local keyword selection is driven by ROI – not traffic.
Competitor Analysis
Keep your friends close and your competition closer. The goal is to get a panoramic view of what you’re up against in your area and what is needed to outrank your competition.
Local Content
Once we understand your compeition and know your target keywords, it’s time to get to work. We create geo-targetted content and pages that will standout to your local audience.
On-Site Optimisation
Around 20% of your SEO success is determined by on-page optimisation. We’ll make steps to improve load speed, meta data, images, internal link structure, and site architecture.
Local Link Building
We’ll audit your existing link profile, disavow negative or toxic links and implement a white-hat local link building strategy to build your website authority and increase rankings.
Content Strategy
Content creation is the key to organic success. We’ll build and curate a content calendar that will form the basis of your organic content marketing campaign.
Reporting & Tracking
We’re motivated by your ROI. We’ll deliver monthly reports that track your keyword rankings, organic visibility, website analytics, and optimise your site accordingly.
Local SEO Services Sydney That Convert
In 2024, 46% of all searches on Google are from consumers who are looking to connect with local businesses. In the absence of old-school directories like the yellow pages and standardised businesses directories, consumers rely on Google to find local businesses. If you are a Sydney business and you don’t have a local search strategy in place, you are missing out on valuable traffic.
It’s simple, people use Google (and other searches engines) to find local businesses. If you don’t have a local search engine optimisation strategy in place, you’re missing out on the opportunity to capture valuable local customers. It’s simple, if you want to drive local customers to your business, you need to have a strategy to capture leads in your area.
At Safari Digital, we specialise in Local SEO Sydney services. We do SEO for businesses of all sizes, but we love to do local SEO for one really good reason – these campaigns deliver a ridiculous return on investment (ROI) for our clients. We have a tried and tested method for turning modest small businesses into successful small businesses that dominate the Sydney area. From Bankstown to Rose Bay and all the way up to the Central Coast, our unique strategy helps modest businesses to become industry leaders in the Sydney area.
Our Blueprint for Local SEO Sydney Success
Tried and Tested tactics that convert small businesses into local industry leaders.
When you choose to engage with Safari Digital for your local search engine optimisation campaign, we will help you to attract high-converting, relevant, and local visitors who are genuinely invested in your products or services. We do the research to find out exactly what the locals are looking for, before putting your website directly in front of them when they’re looking.
Local Content Production
Almost two-thirds of SEO experts rank content creation and content marketing as the #1 way to drive the best results in local search marketing. To get your business noticed in the local Sydney market, we need to create content that is both relevant and community-based.
The quality and quantity of your content online play a significant role in the way that your site presents in the local search engine results pages. Local content must be geared towards the right audience. Local content may include informative blog posts, infographics, guides, videos or any material that targets a local search term. There is no point in putting out ordinary content to just tick a box. If you want to make a positive impact on local SEO, the content must be well-written and adjusted towards helping the local audience.
Updating existing content with fresh images and locally relevant material can increase organic traffic by 111.3%. Although, the hard work doesn’t stop once you hit the publish button on a post or set a new page live. Republishing and updating existing content for local search is one of the most robust and time-effective strategies for enhancing local visibility.
Title tag Optimisation
Title tags are one of the most potent relevancy signals for search engines. Page titles or title tags must describe the purpose and content of your webpages clearly and concisely. In terms of optimising for local search, we will conduct the necessary research for your pages to determine the best page title configuration to target local search results.
While they require optimisation for search engines, page titles also play a significant role in the way that your website appears in the local search results. Page titles can have a substantial influence on how many local users are clicking through to your site.
On-Site Optimisation
On-site local SEO involves optimising the on-site elements of your website to improve organic visibility for local searches. On-site SEO is the first step in every local campaign that we manage. Before we can start to address what we can improve your local search engine presence with off-site optimisation, we begin by laying a foundation for your website by getting all of the on-site elements straightened up.
Internal Linking
We know that backlinks play an essential role in the way that your website appears in local search. But did you know that you can use internal links (links between different pages on your site) to create a hierarchy for your content?
Search engines utilise your internal linking structure to determine and show your most relevant content in local search results. We will create an internal link structure for your website that will ensure search engine robots know what the essential content on your website is. Internal linking is an underutilised but highly efficient way to increase your search visibility and index rate – especially in local search.
Google Business Management
Have you set up your free Google Business listing?
Arguably the most critical and essential aspect of local SEO, claiming and optimising your Google Business listing plays a vital role in how your website performs in the local search results. Companies who are yet to claim or configure their free Google Business listing are lacking one of the most primary elements of optimising for local search. Google Business is the first thing that people will see when searching a business on Google – it is absolutely critical to have your business listed, established, and maintained.
Google Business takes over from where successful crowdsource review websites like TripAdvisor and Yelp left off. According to the latest research, 73% of consumers will trust businesses with online reviews. Positive reviews go a long way in boosting user trust and building social proof that drives future transactions. Companies who provide access to reviews on their site using schema mark-up are even more likely to encourage users purchasing.
Local Backlink Building
Attaining and earning backlinks is a fundamental component of implementing a comprehensive local SEO Sydney campaign. Links communicate to search engines that one website thinks another is trustworthy, authoritative, and provides relevant information. Links that come from related and authoritative sites can also increase referral traffic, brand awareness, and can directly enhance the visibility of a website.
Local link building involves connecting with other sites in your nearby area to link back to your site. In a regular SEO campaign, link building efforts generally focus on pining for high authoritative domains to link back to the site – local link building centres around acquiring links from other local websites, businesses, and news forums. Creating meaningful connections with other local relevant organisations is critical to establishing your position within the local search market.
Location Specific Page Creation
A location-specific landing page is a page designed to attract motivated local customers. Well-designed landing pages will present on SERPs for local searches that contain terms related to your business. Almost 80% of users who make a search that includes location intent will then carry out that transaction in a physical store. Even for companies who operate sales in brick and mortar location stores, it’s crucial to have implement strategies that can expose your business to potential customers.
Instead of putting all of your service or product pages onto one location page, adding multiple location pages for each area/product/service allows for extended reach and increased location density. By creating dedicated location pages for each product or service, you’re opening up the door to potential visibility for each location page.
Mobile-Friendly Websites
One critical local SEO on-page ranking factor is the mobile usability and compatibility of your website. In 2020, almost one-third of all Google mobile searches have location intent. Ensuring your website is easily accessible and fast on mobile devices is an essential factor for both local search and user experience. Users are always seeking products or services nearby; you can make it easier for them to find you by optimising your pages for mobile.
Google’s research suggests that users who are not able to browse content effortlessly on their mobile phone are likely to leave the page. Furthermore, more than half of all users will not recommend a business that is not mobile compatible. Consumers have more options than ever before, which means that they can afford to be more selective.
Sustainable Local SEO Sydney Solutions
SEO is constantly change. Google’s updates will always strive to provide users with insightful and informational online experiences, and if the statistics show us anything, users are searching locally more than ever. Implementing a comprehensive location strategy will make for solid footing with each new installation of future SEO and Google algorithm updates.
Whether you’re a brick and mortar style business, a service-based operation, or a local organisation without a storefront, local search marketing is the key to reaching those highly motivated and lucrative customers. Get in touch with one of our SEO specialists today to discuss your local search engine optimisation solutions.
The Value of Local SEO
Local SEO Conversion Rates Are Ridiculous
The first thing that you need to know about local search engine optimisation services is that conversion rates are through the roof. The most recent data indicates that 78% of local searches result in an enquiry or conversion – that is ridiculous. To put that in perspective, if you are a service-based business like an electrician or plumber and your website receives a click from a local search, there is an 8/10 chance that it will result in an enquiry.
If there is one local SEO stat that should make you sit up and take notice, it’s this one. Considering that the majority of local searches result in a conversion, the importance of a regional search strategy cannot be overlooked. Local search engine marketing captures highly-motivated consumers at the pointy end of the buyer cycle – which is precisely when you want to be front and centre. If you’re going to attract motivated consumers to your business, a local SEO strategy is essential.
Searches that Include “Near Me” Have Exploded
Consumers want results that are personalised and easy to use. Search engines have responded by using different data points and geo-tracking to present search results that are specific to the user. “Near me” search terms have exploded by more than 400% between 2016 and 2020. Your business needs a rock-solid local SEO strategy that includes your local citations, Google My Business and a range of other local factors will influence your local visibility.
Now, more than ever, users more likely to conduct searches from a mobile device. In fact, the latest statistics indicate that more than 56% of Google searches will come from mobile devices this year. When you are searching from a mobile device, you receive a set of search engine results that are pertinent to your location.
Almost Half of All Searches Feature Local Intent
As of 2020, the latest SEO data shows that almost half of all Google searches feature a local intent. That means when someone is looking for a product, service or place they include their location in the search. Google is placing more emphasis on delivering local results that provide an immediate solution for their users. Rather than offering full results, Google is delivering laser-targeted results that direct customers from their phones, desktop or tablet straight to your business. 28% of searches that include a local intent will result in a purchase. For businesses of all shapes and sizes – the importance of a Local SEO strategy in Sydney cannot be overstated.
Your Competitors Don’t Understand the Power of Local SEO
Want to know the best part about implementing a local strategy? You’ll be one of the first businesses in your niche to do so. The most recent data suggests that 56% of local businesses haven’t even claimed their Google my business listing – so just imagine what your business could do with an effective SEO strategy in place.
Getting your business to the top of the local search results in 2020 is ridiculously easy. Local search awareness is low, which means that standing out is easy. There are thousands of businesses who are desperate to increase their market share but have no idea where to start. By implementing a Sydney local search strategy, you will be amongst only a handful of businesses in your niche who understand the power of local search.
Almost Everyone is using Local Search
What if we told you that 97% of search engine users search online to find a local business. Users who want to find a local business online turn to search engines first. Without a localized strategy in place, your business is missing out on these leads. Investing in local search engine optimisation means appearing in more local searches and taking your slice of the local search market.
Your online presence makes a lasting impression on your potential leads. If your business does not have a strong online presence, you are missing out on local, qualified leads. A local Sydney strategy will help you build your local presence and increase local awareness for your business. The first step towards growing your business is letting consumers know that you exist. As of 2019, 86% of people rely solely on the internet to find a local business – if you’re not visible to your local audience online, then you’re going to be hard to find.
Local SEO Builds Businesses
Getting to the top of the search engine results pages in Sydney was once considered a pipe dream for small to medium businesses with a limited budget. The Sydney landscape is dominated by big companies who can throw money at a solution – so what about companies who need to find an answer on a budget? Since 2014, Google has been giving local businesses the chance to outrank and outperform their more established rivals on a local level.
Local SEO is the most effective way to increase your local visibility in Sydney and grow your business on a budget. Here are some of the reasons why a Local search engine optimisation campaign is essential for your business.
Frequently Asked Questions
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What are you waiting for? Our team is ready to work with you to create a custom SEO strategy that will inundate your business with high-converting leads.
